1

A
PROJECT REPORT
ON

COMPARITIVE SUDY ON CELLO &RENOLDYS PEN

SUBMITTED FOR THE PARTIAL FULLFILLMENT OF THE

DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION

TO

INVERTIS UNIVERSITY, BAREILLY(UP)

SESSION 2014-2015

SUPERVISOR:
NAME OF PROJECT GUIDE

SUBMITTED BY:
NAME OF THE STUDENT

2
DESIGNATION
ROLL NO.

Certificate
TO WHOM IT MAY CONCERN

This is to certify that Mr./Ms .UMANG KUMAR GUPTA student of

BBA-V Sem. in our institute has successfully completed his/her
project work entitled COMPARITIVE STUDY ON CELLO
RENOLDYS

PEN

&

for the partial fulfillment of the degree of

Bachelor of Business Administration for the session 2014-15

Dr. Rachna Saxena

Project Guide

Name of

(HOD, BBA & B.Com Program)

Content
S.NO.

Topic

Page No

1. Company Profile: Cello

Reynolds
2.

Objectives of Study

3.

Research Methodology

4.

Data Analysis and Presentation

5. Suggestion: 6.

Bibliography

7.

Questionnaire

Introduction
Cello Writing Instruments: - The makers of India's
favorite Cello pens, are a part of Rs.1000 crore (US$
250mn.) Cello Group. Lauded as one of the world's
best and India's largest pen manufacturer's and well
known for its dynamism and spirit of innovation.
Cello ceaselessly endeavours to bring in the newest
and the best of technology to set new benchmarks in
quality and innovates constantly to blaze new trails
in the market place. At Cello, innovation is not just a
guiding philosophy; it is a key business process,
dynamism and a defining attitude. Today Cello offers
one of the largest range of pens offered by any
manufacturer in the world, all conforming to the
highest global standards. The result of a wellequipped assembly line with over 180ultrasophisticated injection moulding machines and a
highly trained and dedicated work force of 10000.
Cello's extensive global R & D, cutting-edge
manufacturing technology, production, processes,
globally sourced material and exhaustive quality
standards are among the best in the world. It's what
makes Cello Group strong business conglomerate.
It's what makes a Cello a Cello

Technology :In the fast and the furious world of technology, we

keep ahead by benchmarking ourselves against the
world's best. Our super focused, on-the-toes R&D,
state-of-the-art manufacturing technology,
sophisticated production process and rigorous
quality standards are lauded as some of the best in
the world. Cello ball pens are made with LPHV (Low
Pressure-High Volume) technology, a unique system
invented in-house that ensures a vastly superior
writing experience. Our hi-tech plants roar day and
night, spinning off millions of pens every day and our
exhaustive quality control puts pens through some of
the most demanding conditions before we consider
a pen good enough to be called a Cello.
Cello tips are made with Nickel Silver the best alloy
in the ball pen industry as well as high-grade
stainless steel. All tips have a very high 99.8%
machineability and are precision-crafted to within a
super sharp 0.1677mm. All thanks to high-precision
Swiss machine MIKRON which is especially made to
our requirements of quality and consistency.
We use only the latest technologies from Japan and
premium raw materials for our Gel ink. The Gel ink is

filled by our super-sophisticated automatic filling

machines with sensing devices of quality control,
with inbuilt Feather Flo technology for a lighthanded, pressure-free writing experience. We use
the latest Polymers and the finest moulding machine
for zero-defect injection moulding at a mass scale.
Our sophisticated production processes ensure
Cello's high quality standards are met every time,
without compromise, especially given the very large
volumes of pens we produce every day.
All ball pen tips are manufactured in-house, with the
technology to perform excellently even under
extreme weather conditions. The tips, coupled with
all-weather rubberized inks that have special
additives that prevent it from groping and have a
shelf life of at least two years, ensure that Cello
pens perform flawlessly on demand.
At Cello, quality control is a rigorous, exhaustive
24x7 process to ensure the rejection rate is kept
highly laudable at 0.1% only. Every Cello pen
passes a series of rigorous quality tests to qualify as
a Cello. The tip is repeatedly bounced millions of
time against a hard metal surface, as well as being
dropped from varying heights to prove its durability.
The perfect tip for us is one that lasts 2500 meters

for ballpoint pens and 600 metres for gel pens. The
ball is rolled 1.4 million times to prove its longevity,
with deviation in writing a mere 1.3% from start to
end. All Cello inks are tropicalised to withstand
temperatures ranging from sub-zero to 50 degree
celsius and write 2500 meters to prove it will keep
the Cello promise.
History
Cello Writing Instruments, a part of Cello Group
entered the plastic moulded ball point pen market. In
1995, Cello exploded on the scene with Cello Clear
Pens with Swiss tips and German ink and changed
forever the way pen ran on paper. The revolutionary
new smear free, smooth flowing pen not just took
the market by storm but marked a new era in writing
instruments in India. Not too long after, the company
unveiled two more models Prism and Crystal and
with that what started as a mere 3-machine
Company, took wings.
Introduction
Network:Every day millions of Cello pens hit the highways
and make a dash to reach every little corner of India.

No wonder you will find Cello at over 731,000 outlets

all over the length and breadth of India. Thanks to
our network of 42 super-stockists, 4200 distributors
and an efficient field force of 900 spread across
length and breadth of country. Cello employs some
of the most advanced supply chain management
techniques to meet the size and the spread of
demand and has a fully computerized central order
booking system intelligently integrated with
production, units for efficient production distribution
and inventory management. Our factory
warehouses, C&F godowns, distributions depots,
dealer points and transportation crew make one the
largest distribution superstructures n the FMCG
industry in India. Cello Writing Instruments has made
impressive inroads and garnered a flawless
reputation in over 62 countries across the world
including USA. Gulf States, the Far East, Africa, the
Baltic nations, Scandinavian countries and CIS
countries of the former USSR. Cello also supplies to
major US Retail brands such as Staples and
Office Depot. Increasing popularity and demand for
our writing instruments in these regions alone has
sent our annual revenues from exports soaring to

Rs.48 Crores (US$10.9 mn) (Year 2007- 2008),

which is almost 14% of our local revenues.

History of Reynolds
G.M.Pens International Pvt. Ltd. is the
exclusive licensee of Reynolds, France in India
and the SAARC countries. Reynolds, France
now belongs to Sanford Corporation of USA, a
global leader in writing instruments segment.
Headquartered in Chennai, G.M.Pens has
pioneered and revolutionized the writing
instruments in the Indian market. G M Pens
was established in the year 1995 to
manufacture and market the Reynolds brand
of writing instruments in India. Throughout
the years with progressive learning, the
company is growing from strength to strength
and transforming the perception of writing

10

instruments in India. G.M.Pens has invested

substantially in building up large
manufacturing base with facilities in Chennai
and Puducherry.

Introduction
R&D facility
With state of the art R&D facility in Chennai
and housing the most sophisticated research
center amongst the Reynolds family
worldwide, we ensure the latest in writing
technology is made available to the Indian
consumers. G.M.Pens offers the widest range
of writing instruments and accessories to the
Indian market. A variety of writing
instruments ranges includes Ball Pens, Gel
Pens, Fountain Pens, Mechanical Pencils,

11

Wooden Pencils, Markers, Handy Boards,

children's colouring tools, Play Dough etc, that
caters to consumers from age group of six to
sixty are marketed under the brand name of
Reynolds. A continuous focus on consistent
quality and a constant endeavor to provide
quality products at affordable prices have
ensured that Reynolds to be numerouno in the
Indian writing instruments market. The
company substantially invests on reaching
more customers through TV, Press, Radio and
other mass media communication in stabling
brand Reynolds. Market Revolutionist has
always being tagged to Reynolds which
through continuous efforts has transformed
the writing instruments category from a
commodity to a brand dominated segment. G
M Pens manufactures and markets more than
a million pens a day, in addition to various
other instruments such as markers and
colouring products. The company's products
are available in 5, 00,000+ retail outlets
across India covered through a network of
3000+ redistribution stockists and 40 main

12

stockists. The operations are facilitated by a

strong sales and marketing team of over 400
highly talented-professionals. The
organization is lead by team of experienced
professionals in various functional areas like
manufacturing, marketing, sales, commercial,
finance, human resources and EDP. With an
atmosphere that encourages learning and
also rewards superior performance is an
ultimate destination of both fresher and an
experienced professional. The company has
also been instrumental in establishing the
Reynolds brand name in the neighboring
markets of Bangladesh, Maldives and Nepal.
French Connection
Established in 1927 at La Ferte'-Milon in
France, Reynolds has over the decades been a
leader in writing instruments in Europe and
the rest of the world. In 1946, the
headquarters and factory were shifted to
Valence, in the south of France. The company
is headquartered at Valence till date. The year
1999 was a landmark year in the history of

13

Reynolds. Since then it has been a member

company of Sanford Corporation, USA.
Sanford is a US $ 1.2 billion company. Sanford
is in turn the writing instruments division of
the US $ 5.9 billion Newell Rubbermaid group.
Sanford has the broadest range of writing,
marking, colouring and drawing products
worldwide.
Research methodology
Research:It is putting an endeavor in the systematic enquiry for finding out the
relationship between the facts and to deduce broad principals or law
through objective variable method.
Research Methodology:It is the science, which tells the method for doing research, it mainly consist
of following main steps:1)
2)
3)
4)

Developing Research Design.

Determine the data collection method.
Developing a sampling plan.
Conductive fieldwork.

Research Design:A research design in preconceived scheme or blue print followed in

completing the formal investigation, it provides the framework within which
the researcher is to work. The formulation of sound research design is
dependent on the problem identified. It mainly calls for decision on
research approaches.
Research Approaches: -Research is basically of two types:-

14

1. Exploratory
2. Conclusive
Exploratory Research:It is a research done primarily to develop and understand new hypothesis
to cover all possible outcomes. The main emphasis in this research is not
only to gain familiarity with the phenomena, but also the discovery of idea
and achieving new insights into it.
Conclusive Research:-It is a research, which is a systematic collection of
information, needed, its analysis and findings as per research objective. It
essentially follows the exploratory research.

DATA COLLECTION METHOD:-

Data:This are the information used to attain research objectives.

Types of data:There are mainly two types of data.

1. Primary data
2. Secondary data
Primary data:These are the data, which are directly collected by the researcher from the
field. These are latest data and are hence reliable.

Secondary Data:-

15

It is the data which has already been collected by someone else and has
been passed through the statistical process and which is applicable or
usable in the study researcher has presently undertaken these data provide
both published and unpublished information which is readily available with
the external parties.

Basic method of data collection:There are two basic method available for collection of data these are: 1. Questionnaire method or survey method.
2. Observation method.
Questionnaire Method:This method refers to all those method which are required for obtaining the
needed information from the respondents for the purpose of understanding
and predicting some aspect of behavior of population of interest.

Types of Questionnaire Method:1.

2.
3.
4.

Structure/disguised
Structure/non-disguised
Non-structure/disguised
Non-structure/non-disguised

Observation Method:It is the method in which respondents are simply observed and his action
are recorded either by physically watching him or through certain
mechanical and electronic devices.
Types of observation method: -It mainly of following types: 1. Structured/Disguised.
2. Structured/Non-disguised.
3. Non-structured/disguised.
4. Non structured/non disguised.

16

Research Instrument:There are mainly two types of research instruments for collecting data:1. Questionnaires.
2. Mechanical Devices.
Questionnaires:This questionnaire consists of asset of questions presented to respondents
for their answer. The questions present in the questionnaires are basically
of three types: 1. Open ended questions.
2. Close ended questions.
3. Dichotomous question.
Sampling Plan:It is a plan, which determines the type of respondents and their number
from whom researcher has to collect the data. This plan calls four
decision:1.
2.
3.
4.

Sampling Unit.
Sampling Size.
Sampling Procedure.
Medium for collecting sample.

Sampling unit:In this the researcher design the target population that will be sampled.
Once the sampling unit is determined sampling frame has to prepare so
that each and every one in the target population has an equal chance of
being sampled.

Sample size: -In this researcher determines the 40 people to be surveyed.

Sampling Procedure:-

17

The selection of units from sampling frame, termed, as sampling unit is the
process of sampling. There are mainly two type of sampling approaches: 1. Probability sampling.
2. Non-probability sampling.
Probability Sampling:In this method every unit in the sampling frame has an equal or known
chance of being included in the sample.

Non-Probability Sampling:The chance that a sampling unit would be selected to be included in

sample cannot be estimated.
Medium for collecting sample:In this the researcher determines the method through which the subject
should be contacted. This include following three method: -

1. Mail questionnaire.
2. Telephone interviewing.
3. Personal interview.
Research design:Considering the importance of the objectives of study and also the
importance of decision area it was decided to undertake an exploratory
survey first. Brand loyalty of the telecom operator in re-paid area customers
were observed by the interview held through structured questionnaire along
with open ended question.
Data collection method:The relevant data and information for the survey was collected through
both primary source as well as secondary source. The primary data were

18

collected directly from the sample business man customer. Secondary

source includes books magazines as well as reports available in the
department and internet. Secondary information mainly provided the
background for the survey and help in providing information in the subjects
of which sufficient primary information was not available.
The survey consist of one type questionnaire: Questionnaire for customer
Questionnaire consists of a balanced no. of close ended and open ended
questionnaire mainly of multiple choices and scaling technique for some
question where its necessary. Besides there are sufficient no. of open
ended question for the allowing the respondents to speak freely.
Sampling plan:Considering the importance of the topic and limitation of time,
Technique use of analysis of data:For the analysis of the percentage & random sampling has been used on
percentage & random sampling are used to measure different
psychological aspects such as attitudes, perceptions and preference of
people with the help of certain pre-defined set of stimuli and instructions.
We show our graphical presentation in percentage.
Medium for collecting sample:Personal interview through structured questionnaire was considered most
appropriate means for contacting businessman customers.

Sample size: - 50
Sample method: - Through questionnaire
Sample medium: -

19

Objective
1.) To find the most preference pen
among the respondent
2.) To know the additional feature
demanded by the respondent

20

BIC picks up 40% stake in Cello Pens

NEW DELHI: Pen and stationery manufacturer,

Cello Pens, announced that it has sold 40% stake to
French company, BIC, for Rs 800 crore ($160
million). BIC is the world's second-largest pen and
stationery company, with a turnover of Rs 11,000
crore for 2007-08.According to the agreement, BIC
has the option of increasing its holding in the
privately held Cello Pens to 55% in 2013. ET was
the first to report the transaction in its edition dated
January 23.Cello claims to have revenues of Rs 450
crore, with a 37% share of the domestic market. The
company, which has a presence in 35 countries,
sells over 4.2 million pens on a daily basis, of which
85% is sold in India. The deal will enable Cello Pens
to expand its existing global distribution network and
give BIC a foothold in the Rs 2,000-crore Indian
stationery market, which is growing at 20% annually.
The alliance will allow the companies to jointly forge
a marketing and research strategy for Cello.

21

BIC : Cello Group exercises its put option on

20% of Cello Pens
Cello Group exercises its put option
on 20% of Cello Pens

BIC Group today announces that Cello Group has

exercised its Put Option, allowing them to sell 20%
of Cello Pens to BIC Group. Following the closing of
this acquisition (expected by the end of H1 2014 for
an amount of approximately 4 bn INR - 50 million
euros BIC Group will hold 75% of Cello Pens The
shareholders agreement of 21 January 2009
provides the shareholders with further future call and
put options, according to which BIC's stake could
reach up to 90% by 2016. The price of these options
is based on a formula tied to earnings. Cello Pens
has been fully consolidated since October 2013
within the BIC Group and contributed 18.1 million
euros in BIC full year 2013 net sales. If Cello Pens
had been fully consolidated for the entire year 2013,
contribution of Cello Pens would have been around
81 million euros in net sales with a Normalized IFO

22

margin of 23%. Cello Pens is India's largest

manufacturer and distributor of writing instruments
with approximately 28% of India domestic pen
market and a presence in Africa, Middle-East and
Asia. With its broad portfolio of products and
countrywide distribution network, the Cello brand is
one of the most recognized consumer brands in
India. This document contains forward-looking
statements. Although BIC believes its expectations
are based on reasonable assumptions, these
statements are subject to numerous risks and
uncertainties. A description of the risks borne by BIC
appears in the section, "Risk factors" in BIC's 2013
Registration Document filed with the French financial
markets authority (AMF) on 26 March 2014.

23

GM Pens bullish on India plans

CHENNAI: Chennai-Based GM Pens International,
the manufacturers and marketers of writing
instruments under the Reynolds brand, is bullish on
the growing market for pens in India. With its strong
brand equity and a pan-Indian reach, the company
hopes to increase its market share even while
emerging a base for the global major. GM Pens,
which has a tie up with the US-based Sanford
Corporation, owners of the Reynolds brand, and a
part of the $7bn Newell Rubbermaid group, feels
India has the potential to emerge as a manufacturing
hub for the global major for pen tip and other writing
instruments. "Reynolds has a high brand recall. India
may become a global sourcing hub as Sanford has
shifted a majority of its manufacturing to India for its

24

global operations," K Mohamed Meeran, managing

director, GM Pens told ET. Started in 1986, GM
Pens has facilities in Chennai and Pondicherry. In
1999, Sanford set up its own tip making facility near
Chennai for supplying to GM Pens and global
operations. "Though we are a franchisee of a global
major, outside France, we have become the largest
brand in terms of manufacturing and marketing
capability. We are also catering to their markets like
Bangladesh, Sri Lanka, Brazil, South Africa,
Thailand and Argentina," said Mr Meeran. The
company is planning to foray into the stationery
segment and increase the number of its retail outlet,
Writesite, from seven to 25 "The IT boom and
automoation have not slowed down the market for
pens. There is a boom in the pen segment as
majority of school children use it. This is high growth
market for us. Our product portfolio has grown from
a single product in 1986 to 150 shop keeping units
(SKUs). This shows that the organised market for
pens is on the upswing," Mr Vishwadeep Kuila, vicepresident, sales and marketing said. The Rs 176crore company said it was investing in branding
exercise as the market is witnessing a margin-price
war. The prices of low-end ballpoint pens are going
down, owing to intense competition. "We are looking
to achieve a 30-35% growth in our flagship brand
after it has been endorsed by Sachin Tendulkar," he

25

said adding that the company has also set up penvending machines in schools. Of the Rs 1,700 crore
writing instrument market, organised market comes
to about Rs 1,200 crore. GM Pens has a share of
20-21%. In volume terms, the market is growing at
14-15%. The company spends about 8-10% of
turnover on marketing.Mr Rajendra Joshi, GMmarketing said, the market for writing instruments
has moved from being need based to one of
affordability based. Also, earlier, they were available
mainly through stationery outlets. Now, they account
for a share of 60% and the rest non-stationery
stores. On 'Write site' stores, Mr Meeran said,
"though an impulse decision, the concept has now
developed into a serious channel. So far, the
company has seven outlets in five cities." On cheap
pens from China, Mr Kuila said, "the Chinese will
find it difficult to make inroads into India as we are
competitively priced. We sell over 10 lakh pens a
day and our range starts from Rs 5 to Rs 500."
G.M.Pens International Pvt.Ltd
G.M.Pens International Pvt. Ltd. is the exclusive
licensee of Reynolds, France, in India and the
SAARC countries. Headquartered in Chennai,
G.M.Pens has pioneered the writing instruments
revolution in the Indian market. Commencing
operations in 1986, G.M.Pens introduced to India,

26

international quality writing instruments, and

marketed them under the brand name Reynolds. It
was also the first company to build a brand in a
category that behaved more like a commodity till
then.

COMPARITIVE STUDY BTWEEN CELLO & RENOLDYS PEN

Q1) Age group do you belongs to

27
20-25
25-30
30-35
35-40

38
7
4
1

76%
14%
8%
2%

Interpretation: - Most of the people are under are group 20-25 as there is
less in 35-40

Q2) Which class do you belongs to

Business
Student

10%

38

76%

28
Office
None of these

20%

10%

Interpretation: - Most of the people are under student class as there is

less in office class

Q3) Do you like pen

Yes

49

98%

2%

No
None of these

29

Interpretation: - Most of the people are under student class as there is

less in office class

Q4) Which pen do you use

Gell
Ball
Ink

10
39

20%
78%

30
None of these

2%

Interpretation: - Most of the people are under student class as there is

less in office class

Q5) Which is the preference of your among these company

Reynolds
Cello
None of these
All of above

14
18
5
13

28%
36%
10%
26%

31

Interpretation: - Most of the people are under student class as there is

less in office class

Q6) Which thing you like most in your pen

Grip

20

40
%

32

Ink

Body

All of above

Interpretation: - Most of the people are under student

class as there is less in office class

Q7) What the new feature would you like to add in it

14

16
%
16
%
28
%

33

Grip

Attractive body

11

Smoothness

18

All of above

14

14
%
22
%
36
%
28
%

Interpretation: - Most of the people are under student class as there is

34

less in office class

Q8) Through which source you have make the decision to purchase
Advisement
Family

11
3

Friends

17

None of these

19

22
%
6%
34
%
38
%

Interpretation: - Most of the people are under student class as there is

less in office class

35

Q9) How much are you satisfied with your pen performance
Good

15

Very good

21

Excellent
None of above

14
0

30
%
42
%
28
%

36

Interpretation: - Most of the people are under student class as there is

less in office class
Q10) Which pen you would like to recommend to you friends
Reynolds

18

Cello

17

All of above
None of these

13
2

36
%
34
%
26
%
4%

37

Interpretation: - Most of the people are under student

class as there is less in office class
Q11) Body color of the pen you normally you buy
Green
Yellow
Black

Blue

24

None of these

19

14
%
48
%
38
%

38

Interpretation: - Most of the people are under student class as there is

less in office class

Q12) Which pen do you like in cello & Reynolds why give reason ?
Cello

24

Reynoldy

26

48
%
52
%

39

Interpretation: - Most of the people are under student

class as there is less in office class

Q13) From where you prefer to buy the pen

Shop
Malls
Salesman
Any other

39
4
2
5

78
%
8%
4%
10
%

40

Interpretation: - Most of the people would like to buy from shop less to
buy from salesman
Q14) What is the price of the pen you are using it between
15-30

40

30-45
45-60

7
2

80
%
14
%
4%

41
Above 100

2%

Interpretation: - Most of the people are under student

class as there is less in office class

Q15) On daily basis you would like to buy the pen

Yes

22

No

28

44
%
56
%

42

Interpretation: - Most of the people would like to buy daily basis as

there is less in not daily

Q16) How much time you would like to purchase refill in month
4
8

21
7

42
%
14

43

12
None of these

1
11

%
2%
22
%

Interpretation: - Most of the people would like to purchase 4 times as

less 12 times

Q17) Would you like to change your preference yes/no give reason?
Yes
3
No
47

6%
94

44
%

Interpretation: - Most of the people would like to

prefer no there is less prefer yes

Q18) Which style pen do you like

Simple with cap
Face rotator refill in & out

28
11

56
%
22

45

Cluch pen
None of these

Interpretation: - Most of the people are using simple

pen with cap

Q19) Which refill do you like

7
4

%
14
%
8%

46
Black
Blue
Green
Yellow
Red
None of these

Interpretation: - Most of the people are using blue

pen instead of yellow

1
40
3
1
2
5

2%
80
%
6%
2%
4%

47
Q20) What is the reason to buy new pen instead of refill
Pen is negligible than refill

13

Replacement result in poor performance

14

Refill is not available

10

26
%
28
%
20
%

Other

13

26
%

Interpretation: - Most of the people are under

Replacement result in poor performance student class
as there is less in Refill is not available

48

Biography
Websites:

www.reynolds-india.com/

www.cellowriting.com

Software:

Microsoft Word.
Microsoft PowerPoint.
Microsoft Excel.

News :

www.afaqs.com/news/
http://articles.economictimes.indiatimes.com/
http://www.4-traders.com/

49

Questioner
COMPARATIVE STUDY BETWEEN CELLO AND RENODLYS PEN

Name: course:Occupation: -

Place: -

Q1) Age group do you belongs to

a) 20-25

b) 25-30

c) 30-35

d) 35-40

Q2) Which class do you belongs to

a) Business
b) Office

b) Student
d)None of these

Q3) Do you like pen

a)
b)

Yes
b)No
None of these

Q4) Which pen do you use

a) Gell
c) Ink

b) Ball
d) None of these

Q5) Which is the preference of your among these

company
a) Reynolds

b)cello

50

b) None of these

c)All of above

Q6) Which thing you like most in your pen

a) Grip
b) Body

b)Ink
d)All of above

Q7) What the new feature would you like to add in

it
a) Grip
b) Smoothness

b)Attractive body
d)All of above

Q8) Through which source you have make the

decision to purchase
a)

Advisement

c) Friends

b)Family
d) None of these

Q9) How much are you satisfied with your pen

performance
a)
b)

Good
Excellent

b) Very good
d) None of above

Q10) Which pen you would like to recommend to

you friends
a) Reynolds
b) All of above

b)Cello
d)None of these

Q11) Body color of the pen you normally you buy

a) Green

b) Yellow

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c) Black

d) Blue

e) None of these
Q12) Which pen do you like in cello & Reynolds
why give reason ?

Q13) From where you prefer to buy the pen

a)

Shop

c) Salesman

b)Malls
d)Any other

Q14) What is the price of the pen you are using it

between
a)

15-30

c) 45-60

b) 30-45
d) Above 100

Q15) On daily basis you would like to buy the pen

a)

Yes

b)No

Q16) How much time you would like to purchase

refill in month
a)
b)

4
12

b)8
d)None of these

Q17) Would you like to change your preference

yes/no give reason?
____________________________________________________

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Q18) Which style pens do you like

a)
Simple with cap
out
c) Cluck pen

b)Face rotator refill in &

d)None of these

Q19) Which refill do you like

a)

Black

c) Green
e) Red

b)Blue
d) Yellow
f) None of these

Q20) What is the reason to buy new pen instead of

refill
a) Pen is negligible than refill b) Refill is not
available
c) Replacement result in poor
performance d) others