QUESTIONNAIRE

1. Do you give Horlicks to your child?

a) Yes
b) No
2.
a)
b)
c)
d)
e)
f)

Why do you buy Horlicks?

Taste
Nutrients
Flavors
Price
Availability
Packaging

3. Rate the following attributes of Horlicks. From the scale of 1-5, with 1 being highly dissatisfied
and 5 being highly satisfied
Seri
al
No.

Particulars

Taste

Package

Flavors

Price

Nutrients

4.
a)
b)
c)

Highly
Dissatisf
ed
(1)

Dissatisf
ed

Neutr
al

Satisf
ed

(2)

(3)

(4)

Highly
Satisfe
d
(5)

If Horlicks is not available in your nearby store, would you?

Buy any other health drink
Will postpone your purchase
Move to another store in search for it

5. How likely are you to buy Horlicks during the next two months?
1
Strongly Agree

5
Strongly Disagree

6. Which advertisements medium attracts you the most to make your purchase decision of Horlicks?
a) Television

b)
c)
d)
e)

Newspaper
Word-of-mouth
Online
Hoardings

7. Do you personally connect yourself with the TV ads of Horlicks?

1

Strongly Agree

Strongly Disagree

8. Do the facts projected in the advertisements motivate you to buy Horlicks?

1

Strongly Agree

5
Strongly Disagree

9. Do you think Horlicks is much more effective than any other health drink?
1
2
3
4
5
Strongly Agree
Strongly Disagree
10. First Impression of Horlicks

11. Is Horlicks up to your expectation

a) YES
b) NO
12. Will you recommend Horlicks to other parents?
c) YES
d) NO
Name:
13.
a)
b)
c)
d)

Age:
25-30
31-35
36- 40
Above 40