ACTIVATION ELEMENTS FOR E&D:1.

COMBO STANDEE
2. FLANGE OR STANDEE OR GSB
3. BRANDED TABLE MAT
4. MENU BOARD OR MENU CARD

OPTIONAL ELEMENTS:1. WARM DISPLAY RACK

2. TABLE TOP RACK
3. TENT CARD

ACTIVATION ELEMENTS FOR CONVENIENCE:1. WARM DISPLAY RACK OR 1 TIER RACK

2. FLANGE OR STANDEE
3. AERIAL MOBILE HANGER

OPTIONAL ELEMENTS:1. TABLE TOP DISPLAY

2. VISICOOLER BRAND STRIP
TYPES OF OUTLETS
The company has divided their outlets on the basis of the following criteria Volume
Channel
Income group

VOLUME
There are four types of outlets according to the volume of sales of the outlet-

Diamond

800>C/s & above

Gold

500-799C/s

Silver

200-499C/s

Bronze

<200C/s

TYPES OF OUTLET (CHANNEL)

(A) GROCERY STORE

Grocery (customer profile): Store stocking a variety of regular uses household items.
The channels provide an opportunity for penetration as it propels home consumption.
It includes all general stores, juice stall, cold drink stall, departmental stores,
supermarkets, provision stores etc.
Necessary Availability

- 2 liter and 300ml

(B) EATING & DRINKING CHANNEL 1

Eating and Drinking Channel: Outlets range from the high-end restaurants to the
smaller dhabas. These outlets offer multiple
Opportunity to effect sales as people usually order something to drink along with
food. It includes
- Restaurants
- Bars and Pubs
- Dhabas
- Sweet shops
- Quick service restaurants

(C) EATING & DRINKING CHANNEL 2

It includes minimum 5 set table & chair outlets.

(D) CONVENIENCE CHANNEL

Pan/bidi shops (customer profile) : This segment includes PAN BIDDI outlets that
stock cigarettes, mint, confectionary. It covers STD/ISD phone booths, travel channel
etc. Small outlets that mainly sell 200ml or 300ml bottles. They may also sell 600ml.

INCOME GROUP
According to the income group of the area Low
Medium
High