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Kultur Dokumente
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Part A: Demographics
1. Gender: *
Male
Female
2. Occupation: *
Business
Salaried Person
Farmer
Student
Homemaker
Other :
3. Age: *
4. Monthly Income: *
If Answer to Q5 is Shoppers Stop then following section will appear7. What is the average time that you spend at Shoppers Stop? *
Less than 30 minutes
30 minutes - 1 hour
1 hour - 3 hours
More than 3 hours
Own decision
Friends
Spouse
Children
Parents
Siblings
Colleagues
Advertisements in radio
Advertisements in T.V.
Advertisements on internet
Store promotions at Shoppers Stop
Other:
Nobody
Friends
Spouse
Children
Parents
Siblings
Colleagues
Other:
Price
Quality
Brand Name
Disounts and other promotions in the store
Experiences of past purchases
Other:
Festivals
Gifts
I am a regular buyer and don't wait for specific occasions
Depends on in - store promotions/ offers
Other:
Apparels
Handbags/ Wallets
Shoes
Jewellery
Fragrances
Cosmetics
Accessories
Home decor products
Other:
14.What is the first brand that comes to your mind when you hear
the following?
14 a. Apparels *
Your answer
14 b. Handbags/ Wallets *
Your answer
14 c. Shoes *
Your answer
14 d. Fragrances *
Your answer
14 e. Cosmetics *
Your answer
1
2
3
4
5
6
Strongly disagree
1
2
3
4
5
Strongly agree
Strongly disagree
Strongly agree
1
2
3
4
5
Strongly agree
Strongly disagree
Strongly agree
1
2
3
4
5
Strongly agree
Strongly disagree
Strongly agree
18. What suggestions would you like to give for the improvement of
Shoppers Stop? *
Your answer
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9. Who/ what influence(s) your purchase at your favourite multiproduct retail chain? *
*You may tick more than one option
Own decision
Friends
Spouse
Children
Parents
Siblings
Colleagues
Advertisements in radio
Advertisements in T.V.
Advertisements on internet
Store promotions at Shoppers Stop
Other:
10. Who accompanies you for the purchase at your favourite multiproduct retail chain? *
*You may tick more than one option
Nobody
Friends
Spouse
Children
Parents
Siblings
Colleagues
Other:
Price
Quality
Brand Name
Disounts and other promotions in the store
Experiences of past purchases
Other:
Festivals
Gifts
I am a regular buyer and don't wait for specific occasions
Depends on in - store promotions/ offers
Other:
13. What do you mainly visit your favourite multi-product retail chain
for? *
*You may tick more than one option
Apparels
Handbags/ Wallets
Shoes
Jewellery
Fragrances
Cosmetics
Accessories
Home decor products
Other:
14.What is the first brand that comes to your mind when you hear
the following?
14 a. Apparels *
Your answer
14 b. Handbags/ Wallets *
Your answer
14 c. Shoes *
Your answer
14 d. Fragrances *
Your answer
14 e. Cosmetics *
Your answer
1
2
3
4
5
6
For Q17a - Q17f, rate the following attributes of your favourite multi-product retail chain in
accordance to the given scale: 1 =strongly disagree, 2 =somewhat disagree, 3 =neutral, 4 =somewhat
agree, 5 = strongly agree
1
2
3
4
5
Strongly disagree
Strongly agree
1
2
3
4
5
Strongly agree
Strongly disagree
Strongly agree
1
2
3
4
5
Strongly agree
Strongly disagree
2
3
4
5
Strongly agree
1
2
3
4
5
Strongly agree
18. What suggestions would you like to give for the improvement of
your favourite multi-product retail chain? *
Your answer
BACK
SUBMIT
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End of Questionnaire