HISTORY OF COCACOLA

The world has changed in many ways since pharmacist, John Styth Pemberton first
introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. The name and the
product mean so many things to hundreds of Millions of consumers around the
globe. Coca-Cola products are served more than 705 million times every day,
quenching the thirsts of consumers in more than 195 countries in every climate.
That's a long way to come after such a modest beginning...
Old German Coca-Cola bottle opener

May -Pemberton concocted caramel-colored syrup in a three-legged brass kettle

1886 in his backyard. He first "distributed" the new product by carrying CocaCola in a jug down the street to Jacobs Pharmacy. For five cents,
consumers could enjoy a glass of Coca-Cola at the soda fountain. Whether
by design or accident, carbonated water was teamed with the new syrup,
producing a drink that was proclaimed "Delicious and Refreshing." Dr.
Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the
name and penned, in the unique flowing script that is famous worldwide
today, "
".
1886 -Sales of Coca-Cola averaged nine drinks per day. That first year, Dr.
Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs.
Red has been a distinctive color associated with the No. 1 soft drink brand
ever since.
1891 -Atlanta entrepreneur Asa G. Candler had acquired complete ownership of
the Coca-Cola business for $2,300. Pemberton was forced to sell because
he was in a state of poor health and was in debt. Within four years,
Candler's merchandising flair helped expand consumption of Coca-Cola to
every state and territory.
1893 -In January "Coca-Cola" was registered in the U.S. Patent office.
1917 3 Million Coke's sold per day. "
" is the worlds most recognized
trademark.
1919 -The Coca-Cola Company was sold to a group of investors for $25 million.
1923 -The Coca-Cola Company was sold after the Prohibition Era to Ernest
Woodruff for 25 million dollars. He gave Coca-Cola to his son, Robert
Woodruff, who would be president for six decades.
Woodruff's leadership took the business to unrivaled heights of commercial
success, making Coca-Cola an institution the world over.
During the Woodruff era, Mr. Woodruff made a promise to the armed forces of the
United States to supply Coca-Cola to every serviceperson. He said that costs and
location did not matter; he supplied 5 billion bottles to the service.
1925
1927
1928
1943

-6 Million Coke's sold per day.

-The first Coca-Cola radio advertisement.
-Sales of bottled Coca-Cola surpassed fountain sales for the first time.
On June 29, an urgent cablegram arrived from General Dwight