Beruflich Dokumente
Kultur Dokumente
Kontrak Perkuliahan:
Penilaian.
Kehadiran
Tugas Terstruktur
UTS
UAS
Hari : Jumat
Jam : 7.30
3.
Satuan Acara Perkuliahan.
Pertemuan
Materi
Sub Materi
Literatur
I
II
1. New Media
2. Social change
3. Communication.
4. Information Processing
5. Modelling Consumen Behaviour.
6. Misscommunication
1. Elements of Communication Mix.
2. Marketing Communication Plans.
3. Formulating Strategy.
III
Communication Mix
IV
1.
2.
3.
4.
1. TV Advertising
2. Radio Advertising
3. Cinema Advertising
2 dan 3.
VI
Outdoor Advertising
1. Billboards
2. Transport Advertising
3. Ambient Advertising
2 dan 3.
VII
1. Public Relations
2. Corporate Identity
2 dan 3.
VIII
1. Branding
2. Packaging
2 dan 3.
1,2,,3, dan 4.
1,2,,3, dan 4.
1,2, dan 3.
4, 2 dan 3.
3. Merchandising
IX
1. Exchibitions
2. Alternative Exchibitions
1, 2 dan 3
2 dan 3.
XI
Sales Promotions
1.
2.
3.
1.
2.
3.
XII
XIII
XIV
XV
Contemporary
communications,
communications.
marketing
corporate
Database Marketing
Direct Marketing
Consumers Respon to Direct Marketing
Sales Promotion
Integrating Sales Promotions
B2B Sales Promotions
1. Personall Selling
2. Management of The Selling Procesn and
Functions.
1. Integrations.
2. Starting with the constomer
3. IMC
4. Benefit of IMC
1. Beyond
Traditional
marketing
communications.
2. Planning Process
3. Integration of communications activities
4. Evoluation of communications activities.
5. Controlling Communication effort.
1. Changing consumer behaviour and marketing
situasions.
2. Changing marketing communication in
1,2, 3 dan 4.
2 dan 3.
2 dan 3.
3 dan 4.
1,2,3, dan 4.
XVI
practices.
3. Communication in e-commerce
4. Corporate communications
1. Valuing Brands.
1,2, 3 dan 4.
2. Marketing Communications meets corporate
communication at AOL.com
Strategic Integrated Marketing Communications: Theory and Practice, Elsevier. Larry Percy. 2008.
Essential of marketing communications. Third Edition. Printice Hall. Jim Blythe, 2006.
Marketing Communication. Principles and Practice. Richard J Varey. 2002.
Integrated Marketing Communications: A Primer. Philip J Kitchen and Patrick De Pelsmacker. 2004.