BANKING TECHNOLOGY IN INDIA:
PRESENT STATUS & FUTURE TRENDS
INSTITUTE FOR DEVELOPMENT AND RESEARCH IN
BANKING TECHNOLOGY
(ESTABLISHED BY RESERVE BANK OF INDIA)
AX
Explore, Enable, Excel‘SECTION | - INVITED ARTICLES
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FINANCIAL INCLUSION - THE WAY FORWARD
- Shri M. V. Tanksale, Chief Executive, IBA
UNIFIED PAYMENT INTERFACE (UPI) ~ A TECHNOLOGY BASED
PRODUCT FOR FUTURE
Dr.J..N. Misra, Chief Executive Officer, IIBF.
DIGITAL BANKS: ARE WE THERE YET?
~ Shri Mrutyunjay Mahapatra, Deputy Managing Director &
Chief Information Officer, State Bank of India
DISRUPTIVE INNOVATIONS IN BANKING
~ Shri Munish Mittal, Chief Information Officer, HDFC Bank Ltd.
ROLE OF TECHNOLOGY IN FRAUD PREVENTION
~ Shri S Kumar, General Manager (IT), Corporation Bank
SOCIAL MEDIA BANKING ~ EVANGELISING SOCIAL MEDIA.
FOR BANKING ADVANTAGE
- Shri Abhijit Singh, Head, Business Technology Group, ICICI Bank Ltd.
ROBOTIC AUTOMATION PROCESS FOR BANKING SECTOR IN INDIA,
- Shri Rakesh Kumar, Chief Information Officer, Punjab National Bank
ANALYTICS IN BANKING - TECHNOLOGY PERSPECTIVE
~ Shri Amit Sethi, President (IT) & Chief Information Officer, Axis Bank Ltd.
BANKING TECHNOLOGY - GLOBAL TRENDS
~ Shri NK Subbu, Head (Technology), South Asia, Citi Bank Ltd.
CYBER SECURITY ~ FUTURE CHALLENGES AND OPPORTUNITIES
= Smt. Nirmala Sridhar, General Manager, Vijaya Bank
‘SECTION I
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12” IDRBT BANKING TECHNOLOGY EXCELLENCE AWARDS 2015-16
FUTURE TRENDS DRIVING INNOVATION:
NEW TECHNOLOGIES THAT CAN TRANSFORM THE BANKING SECTOR
= Rajarshi Sengupta and Monish Shah, Partners at Deloitte
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76Forever a decade, we have been presenting
Banking Technology Excellence Awards. In
the process, we have been watching closely the
developments in the adoption of technology by
banks and have been attempting to share
insights with all concerned by bringing out a
report every year.
We have enhanced the report last year by
publishing invited articles from banking
professionals, in addition to the status of
technology adoption based on the information
furnished by the banks as part of awards
process. While continuing the invited articles
and the status of the technology adoption, we
have included a chapter by the Knowledge
Partner on what they see as future trends in
Banking Technology.
The report, we feel, is evolving into a useful
document detailing the present status and
dwelling on future trends in Banking Technology
in India, with glimpses of global scenario. We are
Hyderabad
July 18, 2016
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Banking Technology Digest
confident that the report would be useful to
banks, financial institutions, fintech companies
and other stakeholders of Banking Technology.
We thank all the banking professionals, who
accepted our request to contribute articles to
the report and shared their experience and
expertise. We also thank our knowledge
partners, Deloitte Touche Tohmatsu India LLP, for
all the workin providing the necessary inputs for
the report.
Feedback is welcome at publisher @idrbt.ac.in.
dh fnd,
Dr. A. SiRamasastri
Director, IDRBT
Banking Technology in India : Present Status & Future Trends 01SECTION - |
Invited ArticlesINCE nationalisation in 1969 and 1980, PSBs
have opened thousands of branches in Rural and
Semi-urban areas and taken banking services to
reach the underbanked populations in the far flung
areas. However, Geographical and Infrastructure
barriers - physical access and communications -
made it difficult for the banks to function effectively
and meet the expectations of the Government and
the rural population.
However, with the BC model introduced in the last
decade, banks could extend basic banking services
atthe village level through the BCs. Theimprovements
in Technology and Telecommunications have enabled
the banks to provide BC faci at over 200,000
villages. But, Financial Inclusion still lacked the
momentum and mission mode. PMJDY launched on
15" August 2014 by the Honourable Prime Minister
gave the required thrust and boost to Financial
Inclusion (FI) in India. More than 230 million
accounts have been opened since then covering
every household and the balances in these accounts
have crossed Rs 35,000 crores. The e-KYC and
‘Aadhaar authentication has helped the banks in
opening large number of accounts without difficulty.
Prime Minister has made JAM - Jan Dhan, Aadhaar,
Mobile - as the “Mantra” for Financial Inclusion.
In the absence of any national identity like a social
security number, Aadhaar has become the unique
identifier for any individual in the country. Over
100 crores Aadhaar IDs have been issued across
the country. Onlya small percentage remains to be
covered. Aadhaar has made de-duplication of
individual account holders within a bank possible
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Financial Inclusion - The Way Forward
BSAA ALE roti LLSLi Scch tS SUL LCC Scola exes Scal
and has enabled the creation of the “Aadhaar
Mapper” maintained by the NPCI. This serves as a
tool for the Gol to credit the Direct Benefits to the
bank accounts of the beneficiaries, reducing the
time taken for the benefits from disbursement to
delivery.
The DBTL for crediting LPG subsidy has removed
lacs of duplicate/bogus LPG subsidy claims and
saved thousands of crores for the Gol. Similarly, the
MGNREGA benefits were not reaching the actual
beneficiaries, being partly lost to the
middlemen/intermediaries. Also, multiple bogus
musters with fictitious names were maintained and
fraudulent claims were being made. The DBT for
MGNREGA has ensured that 100% benefit reaches,
the beneficiary. The DBT credit for food-subsidy
has also eliminated a large number of bogus ration
cards and saved thousands of crores for the Gol.
The DBT is now used for several schemes like
scholarships, pensions, etc. The Gol and the State
Govts. are planning to cover all the social welfare
schemes under DBT and plug the leakages. Banks
have played a major role in the successful
implementation of the DBT scheme. More than
45% of PMJDY accounts have been seeded with
‘Aadhaar. The mandatory obtaining of consent has
slowed down the Aadhaar feeding. Neverthless,
Gol and banks are taking steps by improving the
Aadhaar feeding using all channels such as
Branches, ATMs, Internet Banking, Mobile and
Camp mode. The Aadhaar Act enacted recently has
givenalegal backing toAadhaarand UIDAI.
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The number of mobile subscription in India is
1034.25 million as at end of April 2016, of which
more than 90% is active. Interestingly, 447.84
million subscription comes from Rural India
representing 43.30%. Along with Aadhaar, banks
are registering the mobile numbers of customers in
their bank accounts. This has improved the
communication with customers. The DBT
beneficiaries now get the information about the
amounts credited to their accounts immediately
through SMS, sent to them free of charge by the
Banks. Banks can also send notifications to the
customer mobiles about other credits received
through remittances like IMPS or AEPs transactions
from theirrelatives/friends working elsewhere.
As part of the PMJDY campaign, all customers have
been issued RuPay cards for transacting on their
accounts. Now banks have provided Micro-ATMs
(Ver 1.5 compliant) to all the BCs. The AEPS
(Aadhaar Enabled Payment Systems) and Card +
PIN systems have been installed at all BC points,
While the on-us transactions have stabilised, the
issues relating to off-us transactions are getting
resolved. These will mean interoperability of
micro-ATMs, where customers of any bank can use
the services of any BC. Interoperability will be
specially helpful, when the customers move out of
their own village and go to Shandies/Market yards
etc., and need to transact on their accounts and
find only the BCs of other banks.
Experts the world over have been advising that Fl
does not stop at providing just savings bank
accounts and transactions. Financial inclusion
means providing all the Financial Services -
Deposits, Loans, Payment services, Remittances,
Insurance and Investment products to be made
available at the BCs. The PMSBY (Prime Minister's
Suraksha Bhima Yojana) and PMJJBY (Prime
Minister's Jeevan Jyoti Bhima Yojana) schemes for
the PMJDY account holders have created a new
awareness about Insurance amongst the Rural
population. Seeing the benefits of PMSBY, more
people are joining the PMJJBY. The APY (Atal
Pension Yojana),a long term Pension and Insurance
scheme with attractive premium rates and subsidy
premia for first five years, has also been introduced
by the Gol and marketed by the banks. The success
of Insurance Products should entice the Mutual
Fund Industry to come out with a simple Mutual
Fund product linked with SIP. It should not be far-
off when the rural population also participates in
new IPOs, through their bank accounts.
To enable the PMJDY customers to get
comfortable in availing loan products from the
banks, the overdraft facility of Rs. 5000/- has been
made availableto all PMJDY account holders. This
has benefitted a large number of BPL customers to
geta loan for the first time. While BCs are expected
toassistin recovery of loans at villages initially, BCs
are also expected to play a major role in sourcing
other loans like KCC, ATL, ete. and help in
disbursement at village level instead of the
customers having to travel to the Brick & Mortar
branches.
The card acquiring infrastructure has been very
inadequate in the rural and semi-urban areas. The
number of cards issued is over 65 crores while the
number of PoS terminalsis only 1.4 million as at the
end of April 2016. The Gol and RBI are keen to
expand the card acquiring infra-structure in the
next three years and targets to more than double
the number of PoS terminals. To incentivise the
card culture, it is proposed to introduce
differentiated MDR for debit cards in select
merchant categories like utility payments, PDS,
Fertiliser shops, Public transport, etc.
This willnot only help in reducing cash transactions
and move towards cashless society, butalso help in
disbursal of KCC loans by making the farmers make
their purchases for inputs directly at the dealers
and merchants, without the need to approach the
Bank branches. The cash-out at PoS will also help
them to withdraw small amounts of cash for other
needs. To make it easier and help the rural
population comfortable with conducting the
04 Banking Technology in India : Present Status & Future Trendstransactions at PoS and ATMs, it is proposed to
make available biometric authentication in all
future PoS and ATM machines.
To make the Financial Inclusion measures more
effective, the BCs have to be properly trained. IBF
has already trained thousands of BCs. It is
proposed to have a graded certification for all BCs
so that the better qualified BCs can also be trained
to sell investment products like standard
insurance, pension, mutual funds, etc. and also
market other banking products.
For Financial Inclusion to succeed, in addition to
training BCs, awareness of Financial Services -
Financial Literacy amongst the rural population -
which in India is only around 23% - should
increase,
RBI has come out with guidelines on FLCs -
Financial Literacy Centres - to target different
groups - Farmers, SHGs, Micro and Small
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Entrepreneurs, Senior Citizens, School Children,
Others (may be identified by the FLCs) with funding
facilities from NABARD from the Financial
Inclusion Fund. RBI has proposed thata centralised
BC registry be maintained by IBA, to be shared by
allbanks.
RBI has last year, given an in-principle licence to
payment banks and small business banks. Arriving
with the latest technology, these banks are
expected to support Financial Inclusion in a big way
in the next few years and the rural population will
benefit fromnewservicesand products.
Using Technology through Micro-ATMs, PoS
machines, Mobiles and Aadhaar-based
authentication is the way forward for Financial
Inclusion.
HOR’S PROFILE
Shri MV. Tanksale, Chief Executive of Indian Banks’
Association (IBA), has a long and illustrious career of
40 years in Banking. A professional banker from Union
Bank of India for nearly 35 years, he went on to Punjab
National Bank as Executive Director and retired as
Chairman & Managing Director from Central Bank of
India.
He won the Golden Peacock HR Excellence Award
2012 & Person of the Year Award for his contribution
to Financial Inclusion from SKOCH Foundation,
ShriTanksale is a Bachelor of Science, Post Graduate in
English Literature, CAIIB, and Fellow of the Institute of
Cost & Management Accountants of India.
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TH Indian Banking system is going through a
transformational phase. Although public sector
banks still command dominant presence, the current
policy prescriptions of the Government with regard
to capital infusion on the basis of efficiency of
operations, consolidation of banks and opening,
doors to new generation universal banks, niche
banks, payment banks and small finance banks will
change the banking landscape dramatically.
Moreover, technology will make engagement of
other entities, markets and instruments with banks
more multi-dimensional.
Alternate sources of financing, both domestic and
offshore have already become a reality. Efficient risk
management will be the key to operate and scale up
in the uncertain global environment. Improved
customer experience will be the game changer in the
new era of changing customer habits and
preferences. “Disruption, Innovation and
Competition” is the new mantra to stay ahead in the
game. As the proliferation of mobile phones amongst
the digitally literate population in India has become a
reality, adding innovative products and services on
mobile platform helps in achieving financial inclusion
goal of the country as well as our endeavor in
marching forward towards a cashless economy. In
this backdrop, the development of “Unified Payment
Interface” by National Payment Corporation of India
isa leap forward towards achieving the above goals.
MOBILE BANKING - THE WAY FORWARD
Banking is fast evolving from a setup where
customers used to interact face-to-face with the
Unified Payment Interface (UPI)
- A Technology Based Product for Future
LOTSA Leen Oil = Oni ea
bankers to a situation now where practically any
banking transaction can be completed from a
remote location, using devices like ATMs, Point-of-
Sale machines, Cards, Internet banking and Mobile
banking. Of particular interest is mobile banking
and the mobile phone, which was originally
developed as a compact telephone for verbal
communication. This has today transformed into
virtually a mini-computer and is now a di
convenience device that also enables telephone
conversations.
In India, mobiles entered the landscape in 1995
although in countries like USA, itwas introduced as
far ago as 1973. However, after a short period of
introduction, the usage of mobiles in India
increased rapidly till it reached explosive
proportions overthe last decade, or so.
Like many other countries in the world, mobiles in
India have become important devices for
conducting banking transactions. The types of
transactions that can be done using a mobile phone
include:
* Funds Transfer
Mobile/DTH Recharge
Utility Bill Payments
Balance Enquiry
Mini Statement
Cheque Book Requests
Term Deposit Creations
RRR HH
Transaction Alerts.
06 Banking Technology in India : Present Status & Future TrendsThe mobile penetration in the country is fast
increasing. The number of mobile subscribers stood
at over 900 Mn. However, a large proportion of
mobile phone subscribers use the GSM handsets, ie,
not the smartphones. The number of smartphone
users is expected to reach 168 Mn. However, with
more and more applications being made available on
smartphones and with more people, especially in
rural areas, getting used to mobile phone operations,
the number of smartphones is also poised to increase
sharply.
DEMOGRAPHIC FEATURES RELATED
TO BANKING AND DIGITAL CHANNELS
ININDIA.
With 1.3 billion population, India is the second most
populous country in the world. The percentage of
young population far exceeds the old. We are also
the second largest English speaking population next.
only to USA. The country produces 1.5 million
engineers every year. On the top of it, the country is
bestowed with following advantages as far as
banking and digital channels are concerned:
* Over 933 Mn mobile connections
* Smartphone connections expected to reach
204 Mnin2016
% Number of internet users by end 2016
expected to reach 354 Mn, i.e., 27% of the
population. Of these, almost 60% are mobile
internet users
* Over 190 Mn bank accounts opened under Jan
Dhan Yojana, since August 2014,
TRADITIONAL MOBILE PAYMENTS
Traditionally, mobile payments are ‘Push’
transactions. A push transaction is one where an
accountholder who has registered for mobile
banking, uses authentication to withdraw money
from his account and send it to the beneficiary. For
doing this, the remitter needs to know basic banking
details of the beneficiary, viz, name, bank where
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account is maintained, its IFSC (routing) code and
account number. The beneficiary may or may not
maintain his account in the same bank as the
remitter.
There are, however, not many payment systems,
where a beneficiary can ‘pull’ the amount from the
remitter’s account. Even if such a feature is available,
it works only where, both, the remitter and
beneficiary maintain their accounts in the same bank.
Whatis Unified Payments Interface (UPI)?
To take mobile payments to a new height and level of
convenience, UPI was launched in April 2016 as a
unique interoperable payment system that requires
just a single identifier for transactions. Using the
existing IMPS (Immediate Payments Service)
framework of National Payments Corporation of
India (NPC), UPI enables seamless payments across
banks, merchants, businesses and customers
without sharing any confidential financial
information. While it is still in the process of being
introduced, it is being seen as a potential game-
changerin the Electronic Payments landscape.
UPI PARTICIPANTS
How do Customers Register for UPI?
Stage 1 - Customer Profile Creation
%* Customer downloads the PSP application of
any bank which is integrated with UPI
% The PSP server sends outbound SMS (text
message) to the PSP server, to identify and
verify the mobile number
* After verification, the PSP fingerprints the
mobile device along with the mobile number.
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Stage 2 - Registration for Bank Account
% The customer specifies the bank name with
whoms/hehas account
% Provided the customer request is received
from the same mobile number which is on the
records of the Issuing Bank (account
maintaining Bank) as the registered mobile
number, the Issuer Bank sends the account
details to UPI. UPI then passes this
information to the PSP which, in turn,
integrates it into the PSP App. PSP App
displays the masked account no.(s) to
customer
* The customer then selects the masked
account details of the account that he wants to
authorise for UPI transactions (in case of
multiple accounts) and the PSP then prompts
for Virtual Address selection for the account
% The PSP stores information like Mobile
Number, Virtual Address, Account Number
and IFSC Code mapped to the device ID.
A Typical UPI PSP APP
Whatisa Virtual Payment Address?
Virtual Payment Address is like an e-mail address. It
isvery flexible and the customer can setup practically
any Virtual Payment Address for his identification,
eg., ramesh@axis or 9769852458 (mobile no.)
@unionbank, 258996526843 (Aadhaar No.)
@mybank, ete.
These are very easy-to-remember identifications,
tailor-made for each customer and using the Virtual
Address protects other sensitive banking
information like account number, IFSC Code, card
details, etc., from being exposed to other customers,
merchants, etc.
Features of UPI
* UPlallows the use of Aadhaar number, mobile
number, with 'pay-by date’ to allow payment
requests that can be 'snoozed’ and paidlater
* UPlensures 1-click2-factor authentication
The virtual addresses do not allow security to
be compromised if the merchant's database is
hacked, as their data base will only have list of
virtual addresses
* UPI permits immediate funds transfer, 24x7
without providing banking details such as
beneficiary's account number, IFSC Code, card
details, etc. There are no cut-off timings like
those in traditional Payment Systems, eg.,
RTGS
* The platform is standardised across banks,
which means that transfers can be initiated on
the go
* It increases the smartphone adoption in the
Indian economy by creating a solution which
canbe scalable rapidly to abillion users
* UPI does away with the need to install Point-
of-Sale (PoS) machines, which helps in
reducing overall costs
1. Example of Payment Request
og Banking Technology in India : Present Status & Future Trends% Mr Bibek Rath, with Virtual Address br@kbl is
using the PSP App of Catholic Syrian Bank
(PSP Bank) to generate a payment instruction
to pay INR 50,000 to Trupti (Virtual Address
trupti@imobile)
11 Example of Collection Request
* Mr Bibek Rath, with Virtual Address br@kbl is
using the PSP App of Catholic Syrian Bank
(PSP Bank) to generate a collect request to
receive INR 50,001 from Trupti (Virtual
Address trupti@imobile).
Benefits of UPI
The main differentiator of UPI transactions is its
ability to maintain complete confidentiality. Only
virtual address is shared to effect a transaction
instead of disclosing account number, IFSC code,
etc,, in other conventional mode of transactions. As it
supports both pull and push transactions, it meets a
whole range of payment requirements of the user.
This includes Cash on Delivery, Bill Split Sharing,
Merchant Payments, Remittances, etc., to name a
few. Two-factor authentication is ensured by single
click. Because of the architecture of the system, the
transactions can be authorized only by entering PIN.
But USP of the system is its availability 24%7 in
contrast to limited time window available for other
Payment systems like RTGS, NEFT, etc.
Some Typical Cases of UPI Transactions
Online Shopping: Reena is browsing myDeals and
finds a leather sofa that costs INR 40,000 and places
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the order. myDeals allows her to pay 70% as advance
payment and remaining 30% on delivery. Reena's
father is to pay the 70% advance and the balance
taken care of by Reena on delivery.
How it works: After selecting the product, Reena
proceeds to make the payment, opting for UPI. She
enters her father's virtual address and clicks on
checkout. myDeals initiates the first “collect” request
of INR 28,000/- as amount during checkout (as
advance payment) and sends the “collect” request to
Reena's father. He accepts the request and provides
his credentials for payment, following which
myDeals confirms the order.
‘Once the furniture is ready, myDeals creates a new
“collect” request for the remaining amount (INR
12,000) with a "pay by" date and sends it to Reena’s
PSP by entering Reena's Virtual ID. Reena snoozes
the request and leaves it in her PSP application's
inbox. Once the furniture is delivered and she is
satisfied, Reena enters her Bank Account PIN and
authorizes the payment for INR 12,000/-.
Cash On Delivery: Dilip frequently shops online. On
the occasion of Diwali, he decides to shop for some
gifts for his family. He selected a set of five items on
myWebPortal and requested for Cash on Delivery.
How it works: On delivery date, the delivery boy
arrives at Dilip's door step with the goods. Once Dilip
is satisfied with the quality, he shares his virtual ID
(Dilip@myBank) with the delivery boy, who then,
with his mPOS device initiates a “collect” request.
Dilip receives a notification for the payment request
by MyWebPortal. He accepts the request and
initiates payment. Once the payment has been made,
the delivery boy receives confirmation of the same.
Splitting the Bill: Two friends Nitin and Rahul go out
for dinner and Nitin pays the bill. They agree to split,
the cost 50-50 and Nitin initiates a request for
payment from Rahul, with a pay by date of seven days
from the date of request.
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How it works: Nitin logs on to his myBank app. He
initiates a “collect” request by providing Rahul's
virtual address (rahul2727@yrBank) and then enters
the amount to be paid defining a specific timeframe.
Rahul gets a message on his phone, with a “collect”
request from Nitin for a given amount. However, he
is currently in a meeting and decides to attend to it
later and 'snoozes' the request. Since a timeframe
had been defined by Nitin while requesting the
payment, Rahul's PSP application allows such a
snooze and reminds him after the said period has
lapsed.
Rahul accepts the “collect” request, provides his
credentials and authorizes the payment following
which Nitin receives immediate confirmation of
payment.
Issues relating to UPI
There is a school of thought that the large banks may
become reluctant to join UPI as they will have more
to lose than gain. This apprehension stems out of the
fact that the customers of those banks can use the
other banks as PSPs, consequent to which the PSP
bank can obtain key banking details of the customers
of large banks. But the contrary view could be that.
those banks may lose in competition if they do not.
join the mainstream. In a service driven organization,
ultimately the customer decides the course of a
change process and those who do not join this
change process ultimately lag behind. Moreover,
there is another side to the whole story. The bigger
banks may convert this adversity to their advantage
by maximizing transactions in an environment of
reduced transaction cost thereby improving fee
income. The process innovation brings in efficiency
to the system and the best always wins.
There are not many examples of UPI like transactions
in other countries. The concern areas could be
development of proper security architecture to
safeguard such transactions leading to generation of
customer confidence. A proper dispute resolution
framework is also a prerequisite for the success of
such a system. However, all these issues can be
tackled by putting in place proper regulations and the
sooner we doit, the betterit is forus.
UPI -AProduct forthe Future
UPI has plugged the gap of a long standing need of
customers to do all kinds of day-to-day transactions
through mobile. The solution is reasonably secure,
convenient, easily implementable and works on
24X7 basis. This will also help us in our march
towards achieving cashless transactions. Critics may
say that it is a technological twist to an existing
concept. But one has to recognize the fact that a
new way of doing thing which ultimately helps in
satisfying the need of an eco-system will emerge as
winner. UPI thus has a strong potential to make its
mark asa successful product for the future.
* Support provided by Shri §K Datta, 3t Director (Training) is thankfully acknowledged.
ITHOR’S PROFILE
Dr. Jibendu Narayan Misra is the CEO of the Indian
Institute of Banking & Finance since 15” December,
2014, Dr. Misraisa Ph. D. in Physics. He joined State
Bank of India as Probationary Officer in 1979 and
has held various key assignments across circles,
including London.
abs
Dr. Misra has held important positions such as
General Manager, Patna circle; General Manager,
Rural Business (Outreach), Corporate Centre,
Mumbai and Chief General Manager of Mumbai
Circle, He was elevated to the post of Dy. Managing
Director on 31.07.2013 and was in-charge of
Corporate Development and Human Resource
Depart mentofthe Bank.
10 Banking Technology in India : Present Status & Future TrendsINTRODUCTION
Ws is a Digital Bank? This question needs
addressing before we analyze whether we
are ready to experience a Digital Bank holistically.
The subject digital is very loosely spoken and
understood interchangeably as IT-enabled, mobility-
driven, analytic social media based and so on. Digital
undoubtedly is driven by technology, but a Digital
Bank is definitely much more than these individual
pieces. The current in things is bottom-up customer
experience-driven banking products and services.
In this fast changing digital world, where the
definition of digital itself is changing frequently, it is
instructive to analyze the scenario. In doing so, let me
take the readers through a historic perspective as
wellas a few case studies from SBI to understand the
status of the digital journey of the Indian Banking
sector.
IT JOURNEY DEFINES DIGITIZATION
OFTHE BANKING SECTOR
Information Technology initiatives of banks in Indi
primarily started with back office computerization in
the 1980s by SBI and full branch computerization in
the 1990s along with networked programs like ATMs
and Internet Banking rolled out by SBI. With the
adoption of Core Banking Solutions (CBS),
automation of branch processes and centralization
of operations, the predominance of IT in Banks
gained further momentum.
During the last couple of decades, most of the banks
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DIGITAL BANKS: ARE WE THERE YET?
have undergone the transformation to technology-
driven organizations. Moving from a manual, scale-
constrained environment to a global presence with
automated systems and processes, it is difficult to
imagine today the scenario before, when even a
simple deposit or withdrawal of cash required a long,
wait to get over.
Banks in India are undergoing a significant
transformation phase of technology advancements
and its adaptations. They are now constantly aspiring
to enhance customer experience, improve
efficiencies with adaptation of leaner and cost-
effective operations and drive revenue by increasing,
the depth as well as the spread of customer
‘engagement. Banking industryis slowly shifting from
the traditional transaction-efficient banking towards
relationship anchored banking with emphasis on
digitally re-imagined products and services.
IT has now been leading as well as assisting the
banking industry to roll out products and services to
the nook and corner of the real and virtual world. tis
also simultaneously dealing with the challenges, the
new world and economy poses. Envisaging the
expectations of new generation of customers and
designing products to compete with non-banking,
entities providing similar facilities is one of the very
important challenges for IT.
In the last few years, IT has enabled banks in meeting
high expectations of the customers who are more
demanding and techno-savvy as compared to their
earlier-day counterparts. They demand instant,
anytime and anywhere banking facilities.
Additionally, IT has been providing solutions to
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banks to take care of its accounting and back office
requirements in shorter time and in a precise manner
than ever, thus reducing loss of productivity and
enabling front line staff to serve the customer more
efficiently.
Many banks have modernised their services with the
induction of new generation computer and
electronic infrastructure. The electronics revolution
has made it possible to provide ease and flexibility in
banking operations for the benefit of the customer.
The e-banking services like Credit Cards/Debit
Cards, ATM, Electronic Funds Transfer, Mobile
Banking, Internet Banking, etc., have enabled
customers and banks to say good-bye to old systems
of huge account registers and large paper-based
transactions and branch visit-based banking
Overall, the way banks nowadays are delivering
services to their customers is changing. However,
technology comes at a cost - implementing all these
technological initiatives have been expensive,
though rewarding. We are now at a time when we
have to deal with challenges in choice of appropriate
technology, dealing simultaneously with legacy and
modern parts of the IT and change management.
Also, the new skills in IT like mobile, cloud
management and new coding practices related to
security have to be integrated.
DIGITALJOURNEY OF INDIAN BANKS
Digital Banking in India has in general followed the
change in the Indian banking landscape from the
entry of private players to increased regulatory
surveillance to changing customer channels to
implementing technology. All these changes have
pushed the banking system to become more
efficient, agile and resilient. As the landscape in India
is further changing which is evident from the
‘emergence of payment banks and the changing focus
of traditional banks towards the digital side of things,
the digital imperative is looming large.
Digitalization of banking operations is a
transformational change impacting the business
models of the banks operating in India and
elsewhere. The digitalization efforts of banks in India
are getting facilitated by improvements in ecosystem
and favorable demographics. The government has a
focus on digital India and intends to move towards a
cashless economy. It has plans to provide universal
access to mobile connectivity, information for all, and
public internet access programs. The government is
also focused on promoting e-governance. All these
initiatives are expected to boost the digitalization
effortsacross sectors.
Asa result of the general trend towards digitalization,
several industries including banks face disruptions
from tech-savvy firms. In the banking sector, legacy
banks have started to see competition from new
players not only from banking, but also from other
technology-focused industries like telecom and
retail. Licenses for full or partial banking have been
granted to telecom companies, security market
entities, postal service provider, bottom of pyramid
players, payment service providers, technology
companies, and NBFCs. As many of these players
who are starting fresh could start their business ona
digital platform, the traditional banks are being
forced to bring ina digital change.
As at this moment, major digital initiatives are being
seen in the payment space, with wallets and multiple
varieties of e-payments coming in. Similarly, cloud
computing, mobile and web banking, deployment of,
analytics as integral part of customer interaction is
also seeing excellent momentum.
Banks like SBI are leading the pack by making
futuristic investments in technology infrastructure,
product development and innovation.
DIGITALBANKING INITIATIVES AT SBI
In SBI, we take pride in the relationships with
customers, both individual and corporate, which we
have nurtured over the past 200 years. We have
constantly reinvented and reimagined ourselves as
new technologies have emerged, and as winds of
economic change have swept across the global
12 Banking Technology in India : Present Status & Future Trendsfinancial landscape - keeping the customers’ needs
in forefront of all ourefforts.
‘As part of our digital journey, we are fine-tuning our
processes, developing and hiring key talent, and
putting in place comprehensive technology solutions
to deliver a truly delightful customer experience
across multiple touchpoints. The digital roadmap is
anchored on product innovation and service
delivery.
Our digital foray is based on the four key pillars,
namely, Social Networks, Mobility, Analytics, Cloud
(SMAC) and IoT. All these technologies form the core
of Digital Banking concept which are being applied to
each one of the bank’s functions for creating value.
However, developing a digital agenda and driving a
digitally centered transformation, especially in large
organizations is a complex task. We have understood
that this requires an unusually high level of
coordination of cross-bank initiatives spanning
prioritization, resource allocation, and collaboration
in execution. Additionally, in-house build and IT
capabilities shall be crucial and critical. For these, all
itiatives today are driven on a strong
discipline of Project Management, which
collaboratively works with business and external
partners.
‘SBI today is the largest IT spender amongst banks in
the country. At the same time, our IT spends are
Capex and strategy-oriented and we are ready to
spend provided there is a value-add and the
expenditure fits in the larger scheme of things. At the
same time, de-cluttering the IT stack is an important,
part of the digital roadmap and we are also looking at
this as an opportunity to remove some activities that.
are not adding value to the organization and to
replace them with more appropriate ones. This has
been especially beneficial as we are dealing with
some complicated processes that involved various
departments. It has helped us streamline our work,
flowand save time andeffort.
Most banks are currently in the early stages of
developing the capabilities and culture of digitally
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native organizations. While the banking industry has
historically sought to maintain a customer-focused
relationship, the needs and wants of today's
customers are very different from those of even a
decade ago. At the same time, the bank's offerings in
the digital space has to simultaneously cater to
varying requirements of different customer groups
and one solution cannot fitall
In SBI, Data Management and Analytics is being used
extensively for analyzing customer preferences and
g0 towards insight-driven marketing strategies for
creating a value proposition for the customer and
creating a win-win situation for both parties.
Today, for us in SBI, omni-channel and digital is the
rule. We understand that most of the transactions
can be done from their homes and customers need
not visit the bank branch for anything. Technology
has also changed the accounting and management
system of all banks. And itis now bringing a complete
paradigm shift in the functioning of banks and
delivery of banking services. Multiple channels of
interactions such as the internet, mobile, tablets are
gradually taking customers away from traditional
channels such as branches and ATMs. In SBI, more
than 75% of transactions are now done in non-
branch channels. Even in the branch, the presence of
technology and use of new digital channels is at a
very high level.
In SBI, we understand that digital technologies
increase a bank's connectivity - not just with
customers, but also with employees and suppliers.
Most of these technologies are now being adopted in
some way or the other at SBI, which extends from
online interactivity and payment solutions to mobile
functionality and opportunities to boost bank brands
insocial media.
Understanding that the customers prefer
transactions to be done on the fly, loans to be
approved just before finalizing purchase of goods
and SBI has now started offering pre-approved loans
with different online retailer's platform. Customers
expect bank to offer solutions, which is seamlessly
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available that too across a wide variety of channels.
We are accordingly using our leading social media
presence to offer banking services across these
platforms.
Digital draws on big data and advanced analytics to
extend and refine decision-making. Specifically,
trained professionals have been brought together
and collaborations have been entered into with IIMs
for Analytics at SBI. These are helping us to get better
grip on high tech areas like model generation for a
host of activities. Data management and analytics is
now being used extensively for analyzing customer
preferences and go for insight-driven marketing
strategies for creating a value proposition for the
customer and creating a win-win situation for both
bankand customers.
We have implemented new generation and open
source utilities like Hadoop for more efficient use of,
the technology at hand and to come out with more
customized and targeted solutions keeping in mind
the degree of digitization required. We are also
exploring ways to deploy these tactics in various
other core banking areas like sales, product design,
pricing and thus, designing a set of truly amazing
customer experiences.
Another way of creating value through digital is by
enabling straight-through processing—that is,
automating and digitizing a number of repetitive,
low-value, and low-risk processes.
In our digital journey, we know that quick wins shall
have to coexist with big long term wins to sustain the
digital experience and investments. Thus,
upgradation of existing processes of service delivery
like Self Service Kiosks, Cash Deposit Machines are
being implemented to substitute for services which
required customers to visit branches. Use of e-mail,
missed call banking and profile based banking are
being done to improve customer self- service and the
bank to respond more quickly to certain needs or
help requests. Extensive use of Mobile Apps is also
being done.
We are using live banking advisor at select SBI
Infouch Branches which enables the customers to
interact with our product specialists. This channel
also has features of instant sanction of certain loan
products.
Data churning helps us to assess and design our
offering to target specific customer, keeping in mind
specific products for our not so tech-savvy
customers as well.
Ability to deploy solutions in quick time is essential in
the digital world to sustain competitive edge. We
have deployed dedicated teams looking after our
self-hosted private cloud which is getting scaled and
benchmarked very frequently. Thus, IT Infra in the
digital world is geared to provide laaS (Infrastructure
as a Service) to internal departments and verticals
inside the bank.
To be able to provide facility unique identifiers to
customer for performing a lot of activities is an area
which we are presently investing a lot to get the more
correct grasp of the requirements which our
customer base may feel.
We are also in the process of implementing
Customer Relationship Management (CRM) for
managing customer relationships in a better manner
with more sophisticated data gathering tools. CRM
as a concept is much more a human function than a
technology implementation. It is not a product or a
service, itis an overall business strategy that enables
organizations to effectively manage relationships
with their customers. CRM initiatives usually seek to
fulfill several objectives. One of the objectives is to
get closer to the customer by utilizing the data
"hidden" in scattered enterprise databases.
Examining and analyzing the data can turn raw data
into valuable information about customer's needs.
By predicting customer needs in advance, businesses
can then market the right products to the right
segments at the right time through the right delivery
channels.
Other CRM objectives include: increased cross-
14 Banking Technology in India : Present Status & Future Trendsselling possibilities, better lead management, better
customer response and improved customer loyalty.
We are now on the threshold of implementing a
unified CRM system for the State Bank Group,
inclusive of all the associates, subsidiaries and joint
ventures, to establish a cross-sell and cross service
platform that meets our customers’ needs at any
time, on any channel.
The proposed CRM System at State Bank will yield
the following benefits:
* Integration of experiences across customer
touchpoints
* Improve efficiency and effectiveness in
providing customer service
Customization of products and services
Personalized individual marketing messages
Enhanced ability to target profitable
customers.
Thus, SBI’s digital journey has been based on
comprehensive assessment of the various
dependencies, strategies and the overall assessment
of the optimal solutions.
CHALLENGES IN MANAGING THE
DIGITALTECHNOLOGIES
With all the benefits that banks have derived or likely
to derive from digital transformation, a few
challenges also exist. Digital adoption is facing
pressure from both external and internal forces
which can be categories broadly under four main
heads: Technology Infrastructure, Regulatory,
Process and People. These challenges are pushing
banks to constantly modify their digital strategy.
Integration of the customer-facing digital offerings
with back end operations and processes are
imperative to help ensure the success of a digital
strategy. Technology infrastructure is an important
enabler for a successful digital transformation. It is
important for banks to upgrade their systems to
implement new technologies. There are still few
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banks who have not yet upgraded their systems from
legacy processes to the new infrastructure, which is
required for integrating front end digitization to back
end operations. Some of the programming languages
(such as COBOL) that were used few decades ago,
are still being used by the banks. Banks are also
maintaining multiple customer-facing systems which
cause duplications in the processes and also make
the process inflexible, expensive and time-
consuming.
Further, the digital transformation programs effect
banks! internal processes during the transition
period and disrupts the business as usual. During the
trial and testing phase, and sometimes during final
implementation, technical glitches hamper seamless
offerings and create negative publicity. In late 2015,
a major bank upgraded its online platforms to
provide a similar look for all the digital banking
platforms. However, after the implementation there
was a major technical glitch due to which customers
faced challenges while accessing their bank
accounts. Thus, Change Management should be
given top priority at all times.
Managing the social media is equally important in the
digital age. Customers often go to the bank's
Facebook page to convey their dissatisfaction. This
often proves to bea reputational risk.
Data security is one of the highest concerns for any
banking player today. With the increase in
digitalization and ease of banking services, a new
threat that banks are exposed to is cyber crime.
These crimes are not only for monetary gains, but
also for the valuable information of individuals or
institutions. The threats could be from inside or
outside the organization.
For banks to implement advanced technologies,
government support is inevitable. Additionally,
banks are currently overburdened by regulatory
pressure. The compliance measures adopted by them
to meet the growing regulatory requirements may
impact the capital investment budgets set aside for
digital transformation. Adoption of Basel 3, for
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example, requires huge capital/recapitalization.
Where legacy banks are facing challenges and
pressure from regulators, start-up firms, P2P players
and Fintech are enjoying incentives like tax holidays,
tc., which further adds to the competition faced by
banks from the challengers in the market. Further,
adoption of technology such as cloud computing also
faces regulatory compliance around data
confidentiality.
The groundbreaking redefinition of the payments
space, explosion of technology-driven wealth
management or strong emergence of online peer-to-
peer lending solutions are all breaching the areas
which were formerly banking strongholds. The
nimble-footedness of the new players could be a big
challenge to the existing players.
Non-bank attackers, ranging from large
telecommunications companies to small and nimble
technology players, are defining the standards for
digital banking. They have a high pace of innovation
and pose a unique question to banks to innovate at
lightening speed while meeting regulatory norms. To
compete with the tech giants and challengers, banks
require that their employees have strong technology
skill sets, which currentlyis a challenge.
While the scope for technology opportunities is vast;
it includes data analytics, big data, digital marketing,
social media usage and analytics and customer
analytics. Due to a lack of strategy around digital
training for up-skilling employees, banks may not be
able to innovate quickly.
WAY FORWARD
At State Bank of India, we have always emphasized
upon the quality of service we deliver, and our
processes have invariably been customer focusing.
That's why the concept of being ‘customer-centric’ is
not new to us. The digital age has enabled us to
enhance the customer experience dimension, to
supplement the service elements.
Today, we have the largest retail customer base of
any bank in the world, at over 300 million customers
~ anumber equivalent to the entire population of the
United States. We operate out at over 17,000
branches across the states of India, and across Metro,
Urban, Rural and Semi-urban population clusters.
We also have a large Foreign Office network spread
over dozens of countries across five continents. We
service every possible financial services product
either directly, or through one of our subsidiary
organizations - from traditional deposit and lending,
services, to transaction processing and cash
management, from capital markets to insurance and
credits cards. All of this represents a huge challenge
in terms of scale and complexity.
Digitalization shall continue to be perceived both as
an opportunity as well as a challenge. For banks,
execution will be key in the future. This is a playing
field where the winner shall be decided based upon
path-breaking innovation, flexibility to adapt and
successful implementation of ideas.
Banks are expected to redefine their digital roadmap
and overcome the silos created by various channels,
such as mobile, data analytics, cloud, etc. into a
‘consolidated digital plan! They are supposed to
ensure a consistent experience across all channels
while directing customers to their channels of
choice. To implement customer-centric technology
and operational platforms to support a coordinated
channel strategy - cultivating a customer-first
culture throughout the banks priority.
Following shall be the continuing strategy for all
banks including SBI in taking and embedding the
digital journey:
% Adoption of new/redefined core banking
platforms - The time is now for banks to
replace legacy core banking platforms. Ageing,
non-integrated legacy banking systems are
becoming a liability, as maintenance costs rise
and customers demand real-time access to
information and services. Develop a
technology strategy and roadmap that
integrate the core banking platform with
emerging mobile channels.
16 Banking Technology in India : Present Status & Future Trends% Upgrading or replacing online and mobile
banking solutions - It should evaluate those
digital banking providers that have
architectures that support traditional and
mobile browsers, as well as native and hybrid
mobile technologies. Embrace mobile
technology and incorporate social media into
the marketing strategies. Deploy the right
planning and support functions to facilitate
successful execution of initiatives.
* Bank Payment Hub ~ Some banks are
implementing Bank Payment Hubs (BPHs) asa
means of updating clunky legacy
infrastructure. A BPH brings together different
elements of banks’ payment systems, enabling
better management of payment flows and
improving flexibility, thereby allowing banks
torespond more easily and quickly to changing,
demands and market conditions.
* New security frameworks for combatting
fraud and cyber security ~ Information, digital
transactions and smart devices continue to
proliferate at an extraordinary rate. This also
opens up potential loopholes that can be
exploited for various kinds of fraud,
* Data governance and management will
acquire the centre stage of information
strategy formulation for the facilitation of
both internal as well as external regulatory
information needs with appropriate standards
of data quality. Standardized regulatory tools
in the industry supported by a strong data
governance structure will become a norm in
the industry.
* IT Governance in the Indian banking industry
has to assume the importance it deserves to
seize the emerging opportunities as well as to
manage the challenges. The responsibility in
this regard should range from setting the IT
strategy to reviewing the performance of the
IT function and organization for suitable
direction.
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CONCLUSION
From India's perspective, a mix of growing adoption
of smartphone and internet penetration, greater
access to banking services, and a focus on facilitating,
seamless transactions through electronic payments
will drive a truly inclusive ‘Digital India’ which will
transform the livelihoods of crores of customers and
small businesses.
Also as mentioned above, Banks in India have
executed digital initiatives in a fragmented manner
and in silos from their peers abroad. Now since the
banking sector in India is getting competitive with
payments and small bank licenses, it will bring the
unbanked masses under the ambit of formal banking
and also expedite financial inclusion. What needs to
be ensured is that banking and payments players
work in syne with regulators, aiding this journey to
digitalization.
Going forward, banks are expected to collaborate
instead of compete with the challengers; integrate
and realign all their processes and systems; and
automate their processes and push their customers
towards more self-servicing, intuitive and robotic
channels.
Digitization also means fostering innovation across
products and business models as well. If banks are to
continue engaging with their customers and delivera
2Ast century banking experience, it has become
necessary that they make efforts to leverage the
current offerings of loT (Internet of Things) which is
anadvanced adaptation of cloud computing.
Banks and Fintech startups need each other ~
‘Fintegration’ Identifying and engaging with start-
ups/companies at an early stage has significant
benefits for a large company, not just in monetary
terms but also in being able to guide the
product/concept design to best suit their own use-
case. Companies who may not have the ability and
bandwidth to scout for innovation independently
can easily collaborate or partner with these start-ups.
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As many leading companies have also managed to
minimize innovations costs and associated risks by
outsourcing innovation, banks in India too should
look out for the latest and most innovative
technologies emerging and then figure out which
could be leveraged to derive the maximum synergy.
Multi source technological solutions have to be
adopted to make the processes more robust.
In the coming years, banks are likely to create a
complete digital ecosystem by bringing in the
integration of processes, people and technology.
Open Application Programming Interfaces (APIs) and
simplified digital architectural designs may emerge
for a seamless connection between interfaces,
services and applications (apps), driving an
uninterrupted flow of digital content.
Another development is likely to be the introduction
to robotics, automation and self-learning algorithms
in order to limit human involvement and up-skill
machines to offer self-servicing channels. This will
involve initial investments which will be capitalized in
the long run in the form of reduced operating
expenses, especially staffand rental costs.
In other words, the digitalis a journey and no one, let
alone banks can claim to be completely there.
Preparedness and continuous innovation is the key
and Banks are in for a long haul and have to release
new offerings on a continuous basis.
ITHOR’S PROFILE
Shri Mrutyunjay Mahapatra, a post graduate in Physics and Business Management had varied stints in
State Bank of India, in the country and abroad for over 33 years. Apart from managing branches of
various sizes and responsibility and leading teams under retail network, Mr. Mahapatra also worked
extensively in Corporate Credit, Leasing, Private Equity andIT functions. Heisalso credited with setting
up of a number of new businesses of the bank which include Private Equity funds and Stressed Assets
funds, custodial services and general insurance in his overseas assignments of over seven years. He
worked at Chicago and London offices in top leadership positions. He was on various boards of
Government and SBI-owned companies in India and abroad. Shri Mahapatra loves to read, run long
distances and play violin.
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bf Disruptive Innovations in Banking
BANKING: INTRODUCTION
ANKS have been constantly transforming their
banking services by investing in digital enabled
initiatives/innovations and adopting new process to
maximize banking benefits for both the bank and the
customers,
This transformation involves looking from a
customer perspective who is the end user of the
banks services and is achieved by providing superior
customer services and products aligned to the
customer's needs.
Such transformation has been happening in the
Banking Industry for a few decades. Banks
traditionally had a strong branch network as delivery,
channel. It should be noted that in the last decades
multiple such innovations and transformations have
been happening. We saw ATMs being implemented
in 1980s to 1990s, Core Banking, CRM
implementation, and Call Centre implementation
between 1990s to 2000, Internet and Mobile
Banking getting implemented between 2000-2010
inthe banks.
Banks have been providing their products and
services through various channels like the branch,
call centre, ATM, Internet Banking, etc., and this has
evolved over the last few decades. Since these
channels were added at different points of time, and
built as separate structures, integration, consistency
and availability of products and services became
difficult resulting in customer dissatisfaction.
CUSTOMER BEHAVIO
GRATIFICATION
The customer behavior has changed in the last
couple of decades. Convenience and on-demand
availability of services - anywhere and anytime, has
become the need of the hour and customers look for
quick gratification. In this digital age, the customer
wants the best service at the best price in one click.
QUICK
There is a sudden explosion of mobile devices and
smartphones and the data networks now
available in almost all cities, towns and villages of the
country, we have seen disruption happening across
various industries. Uber is not just a mere mobile app;
‘on one hand it allows anyone to become a taxi driver
andon the other hand, it provides convenience to the
customer. It gives control to the end customer and
allows the customers to get transported and pay for
the services - anytime, anywhere by a couple of
clicks on his mobile app. This is disruption in the
transport industry.
Similarly, we have seen the “Whatsapp" trend that
has disrupted the mobile messaging industry.
Though every telecom operator provides SMS as a
form of messaging, the “Whatsapp" built as a mobile
application and residing on the mobile devices,
became an instant hit and surpassed the volumes of
all telecom providers put together.
There is a huge proliferation of really smart mobile
apps in the last 4-5 years, which has made the smart
phone device intelligent and a reliable companion of
the customer. It has become single window of access
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to the digital world of services, information and
entertainment.
DISRUPTION IN DIGITAL BANKING
The Banking Industry has witnessed significant
digital disruptions in the last couple of years.
Traditional banks have built trust with their
customers over a period of time and have acquired
significant customer base and many have embarked
on digital transformation and are in different stages
ofthis journey.
In the digital world, the customer journey with the
bank will actually begin from his mobile device and
not from the branch and this user will always expect
an “Uber” like experience which is convenient and
gives him the control. Hence, it is important to think
from a customer perspective while defining the
products and services and this in turn will impact the
internal and back end technology and process of the
bank. This back end technology and process needs to.
flexible and agile and must align to the customer
needs.
These “digital” customers will make more
transactions on digital channels like mobile and
tablets compared to any of traditional channels like
the branch and call centre.
These are some of the digital innovations and
disruptive trends in the Banking Industry:
Omni-Channel, Contextual and Personalization
in Banking
Traditionally, the banking business was focused
inside-out and starts with product constructs,
technology systems and process which were more
designed as silos with little focus on UX design and
experience whereas in Digital Banking, the focus is
outside-in, where more emphasis is on user
experience and design. The technology systems and
process are designed to be flexible, componentized
and are aligned to the customer needs.
The customer in this digital age looks for Omni
channel and personalized experience. Omni channel
experience means the customer can access any of
the bank channels (Branch/ATM/Call Centre/Mobile
Device) and will experience the same brand
experience as the customer data will be commonly
accessed and updated from all the different
channels. For example, if the customer was
accessing the Internet Banking application and was
browsing for a personal loan, the next time when he
calls the call centre for resolving his service query,
the call center personnel can enquire if he was
interested ina personal loan and can give him special
and personalized offer based on his credit worthiness
and relationship with the bank. Personalization
involves use of analytics and big data for customer
profiling and analyzing customer behavior. This new
age digital banking is about user experience (Ux),
personalization and providing relevant and targeted
offers to the customer, thereby increasing share of
wallet.
Mobile and Smartphones: Growth and
Availability
‘Smartphones have become powerful and cheaper
over the last few years. The CPU configuration on the
mobile phone is almost equivalent to the CPU
configuration available on laptops and desktop
computers. The cost of mobile phones have become
very competitive as more and more mobile
manufacturing companies have entered the market.
In India, the number of mobile users is expected to
grow to 895.6 million by 2019 and the number of
smartphones will be around 651 million (Source:
Economic Times]. Internet penetration and mobile
data networks both in terms of quality of service and
bandwidth has improved over a period of time.
Reliance JIO is all set to disrupt the telecom market
with low cost smartphones, 4G services, superior
content, applications and low cost of service. This will
further propel the growth and expansion of the
smartphone and internet service across India
including small town and villages. Banks are building
20 Banking Technology in India : Present Status & Future Trendssmart mobile banking apps that turn any smartphone
into a fully operational bank. They have started
focusing on prioritized launch of new banking
products and services and have built complete end-
to-end Shopping, Entertainment, Payment and
Banking ecosystems on the mobile platforms
Aadhaarand UID
The Aadhaar card which gives a unique identification
to residents of the country, has become the leading
biometric identification programme globally. Till
April 2015, UIDAI has issued 810 million Aadhaar
cards which is 67% of the total population of India (1.
2 billion population). With the prominence and
recognition of the UID number as an identification
number, the KYC (Know Your Customer) has become
easy. With eKYC services available from NSDL, the
BFSI sector has started using these services and
integrating them into their customer acquisition
systems for validation and data enrichment. This has
greatly improved the turnaround for the KYC and
related activities and improved customer
interactions
Biometric Authentication
Voice and Iris scanning as alternate biometric
authentication mechanisms has become more
prevalent in recent times as it reduces identity theft
and improves customer convenience.
Biometric authentication using iris scanning of the
eye has started gaining popularity due to the Aadhaar,
UID. There are mobile phones available with
sophisticated camera and in-built customized mobile
app to enable customer authentication and
onboardingina seamless manner.
Voice Biometrics uses the “voice signature” of the
customer for authentication. This technology
extends to allow the customer to use voice
‘commands to maneuver through the banking mobile
app and conduct banking transactions. These
solutions are now enabled and integrated in various
devices into the car/home entertainment systems
making banking services very easy to.use.
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‘CKYC from CERSAI: Central KYC Repository
CERSAI has initiated a project of having a central
repository of all KYC information of the customer.
This initiative will be transformational and will
provide the latest, verified KYC data to the banks.
Banks internal process and systems will undergo a
change. Banks will have to initially check with CKYC.
repository before onboarding a new customer into
system.
If the customer does not exist in the CYKYC
database, the banks collects the information from
the customer and uploads into the CKYC database.
The CKYC system will assign a unique ID for this
customer. This number will be shared with the
customer too. The customer can quote this number
henceforth to any other bank before availing any new
product or service. This helps the KYC process at the
Bank to achieve faster TAT’s and also makes it easier
for the customer as it eliminates/reduces the
documentation and verification process.
Payment Industry
The Banking Industry has witnessed major changes
over the last one year, with significant focus from
banks on driving electronic payments through
mobile banking, social media banking, wallets and
other customer-centric payment services which is
complimented by increasing penetration of
smartphones and Internet. Banks have been
encouraging their customers to use electronic
payments and to use online internet and mobile
banking channels. Four major private banks in India
have seen more than 100% growth over the last year
in IMPS volumes by their customer. On the merchant
acquiring side, the average daily PoS transactions has
grown substantially over the last year.
Emerging Payment Systems - UPI (Universal
Payment Interface)
This was conceptualized by NPC! and will make
digital wallets from different banks interoperable for
the first time. This will bring a major boost to the
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digital wallets and will allow easy and convenient
ways to transfer money and without a need to share
the mobile number or account number. An individual
will be assigned a virtual address by the bank which is
easy to remember and this becomes his identity to
accept and transfer money. It allows a person for the
first time to “pull” money from the other person. This
concept of payment system is unique and will be a
disruption in the digital payment systems.
Near Filed Mobile Communication (NFC)
NEC technology is becoming increasingly a popular
mode for in-store payments and used in contactless
cards and mobile phones (tokenization). The
payments through NFC removes the need of a PIN
and is currently capped at Rs. 2000/-. This improves
the customer experience, eliminates the need to
swipe a physical card and enables the customer's
mobile phone asa payment device.
Blockchain
Blockchain is a distributed shared ledger that is
secure and records the ownership of an asset. Itis the
underlying fabric on which the Bitcoin network
functions. Through the use of Blockchain
technology, banks will be able to reduce frauds,
increase transparency and reduce costs of
transactions. Banks in India are evaluating this new
technology framework and have started building
POC’s and use cases around KYC, Trade Finance,
Payment systems, etc., so as to understand this new
technology framework and it's applicable use in the
Banking space.
NASDQ has successfully implemented a Blockchain
framework by launching Ling system in Dec. 2015-
which is based on shared ledger technology. This
facilitates issuance, cataloguing and recording of
share transfer transactions to private investors
without involving middlemen like clearing firms.
Digital Wallets
Mobile digital wallets have gained tractions
alongside the increasing use of mobile devices and e-
commerce. Digital Wallets is used for money transfer,
between P2P/P2B, banking transactions, shopping,
ticketing and bill payments and can be used in
making purchases - online/onstore. Mobile
payments in India are estimated to grow from $86
million in 2011 to $1.15 billion in 2016, with a
compounded annual growth rate (CAGR) of 68 per
cent and have become a big success in the last couple
of years for small tickets payments due to
convenience.
Social Data andAnalytics
Due to the growing popularity of social media
applications like Facebook and Twitter, banks are
using the social media services for communication,
brand proposition and engagement with customers.
They have also started providing banking services on
the social media platforms.
They are performing analytics on the social data to
understand the customer preferences, targeting the
customers with right marketing offers and products
and also using social data as alternate source of credit
decisions.
DESIGN OF THE NEW DIGITAL BANK
The omni-channel orchestration and personaliz:
experience hence defines new structures and design
of the bank in a unique way. Transformation of the
traditional banks to the new age digital bank would
necessarily mean adopting to this new framework.
This design includes having a single monolithic layer,
which comprises of a) UX/Marketing; b) Banking
API's; ¢) Banking application and databases d)
Payment Infrastructure.
The Ux/Marketing layer would be common platform
and will provide an omni-channel access
(Branch/ATM /Call Centre/Micro Websites) and
marketing offers.
The Banking technology Infrastructure comprises of
Core Banking database, LOS's and LM's systems,
Analytics and Big Data Infrastructure and all the
information and functionality in these systems would
22 Banking Technology in India : Present Status & Future Trendsbe provided as components and will be integrated
with Banking API's.
The Banking API's are functionality comprising of
various banking services and products broken down
in basic finite components allowing them to be
personalized and customized based on customer
preferences. Since it is built as an API framework, itis
flexible and scalable. Also, the new banking
technologies and products available from the new
startups and Fintech companies will be available as
API's and will integrate into the Bank's Technology
infrastructure.
This model hence moves away from the traditional
silo approach into a more flexible, agile and scalable
framework.
Banks will be using new technology frameworks like
Blockchain in the areas of Trade finance, New
Payment mechanisms, Omni-channel Digital
Banking frameworks and technology-enabled
platforms like Biometrics, NFC, CKYC which will
form basic foundations in their digital strategy.
The entire ecosystem comprising of customer,
‘employees, and business stakeholders is undergoing
a transformation over a period of time. Internal
organization structures will be flat so as to enable
Mee aaisea a4
Shri Munish Mittal has been associated with IT
‘Management of HDFC Bank for the nearly 21 years
now. He is currently the CIO of the bank,
responsible for creating business value using
Information & Communication Technology and
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quick decision making. Banks have started focusing,
on building centre of excellence in Innovation and
Design and now have a separate vertical focused on
Digital Banking and Innovation which cuts across all
verticals and silos within the bank so as to make the
back-end people and process more responsive to
customer needs. They have been recruiting people
from e-commerce and mobile app companies and
from different industries to infuse new ideas and
thought process to enable this transformation to
happen.
This digital disruption is gradually changing the way
banking has been done in last few decades moving
towards “completely end to end digital” banking,
system,
Banks need to adopt the “digital mindset’, recognize
the major disruptive digital trends and start
preparing for the future of Digital Banking.
REFERENCES
Digital Bank from Chris Skinner
* Articles from News publications
%* YouTube videos on Digital Banking
*
Various articles from the Internet.
providing best in class IT-enabled Digital solutions
tobank's customers.
He also directs the IT teams of HDFC Securities Ltd.
and HDB Financial Service Limited. Heisa Science
graduate with Masters in Business Administration.
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Role of Technology in Fraud Prevention
SUA ELAR Coe liee LeL ed ehS ocd’
“Technology has transformed the way business transactions are being performed. It has also opened new avenues and
‘means for unscrupulous elements to hijack information and perpetrate frauds.’
INTRODUCTION
ECHNOLOGY has created new trade
opportunities, new markets, new ways of
servicing customers and more effective delivery
channels for banking industry in tune with the
evolving customer preferences. Internet Banking,
SMS/Mobile Banking, IMPS and PoS transactions are
a few examples. Further, we see that funds transfer
mechanisms - the core contribution of technology to
the Banking System - across cities and countries and
continents have become more efficient, faster, easier
and secure than ever before. Information Technology
(IT) also provides banking industry with ways to deal
with new challenges and evolving requirements of
the economic world. IT is the base stone that
facilitates alignment of the banking sector with the
demands of the economic world that aims towards
increasing the reliability, accuracy and speed of
financial transactions.
The manifold increase in the financial activities
across the world in the past decade can be attributed
to the association of Technology and Commerce.
Technology has helped in reducing the cost of world
wide fund transfer just because of development of
worldwide networks. IT is the enabler of the
challenging needs of the banking customers, who are
more tech-savvy and demanding nowadays than
ever before. Customer aspiration is for efficient
banking services at the narrowest possible time-
window, at the place where they are and at the time
of their choice. They want banks to serve them
beyond traditional ways and confines,
IT helps banks to keep their accounting record and
also in their back office operations in a more
organized, structured and efficient manner. Self-
banking concept would not have evolved across the
world without technology. Delivery channels like
ATM (Automated Teller Machine), Cash Deposit
Machine, Internet Banking and Mobile Banking
would not have existed without IT. Core Banking,
setup where data is stored in a centralized location
and accessed from branches spread across the
country has evolved only in the cradle of technology.
Technology is bringing most of the changes in
business today. IT is creating new markets, new
business opportunities, helping creating new
products, system and information oriented business
and management processes.
Taking banking services to the World Wide Web,
thereby taking banking facilities to the doorstep of
customers is the major path-breaking contribution of
ITto the banking sector.
We do transactions and business settlements
through internet electronically, in different verticals
like business-to-business and business-to-customer.
Technology helps banks in achieving better efficiency
and productivity, implementing strong controls and
thereby augmenting revenues. Customers also fulfill
their dreams and demands through online, internet.
24 Banking Technology in India : Present Status & Future Trendsand mobile banking platforms, on anywhere and
anytime basis. Banks' dependency on technology is
substantial to realize changing customer
expectations and demands.
WHAT CONSTITUTESAFRAUD?
Fraud is any intentional act or omission designed to
deceive others, resulting in the victim suffering a loss
and/or the perpetrator achieving a gain, usually,
monetary. It can also be defined as a person or thing
intended to trick others, typically by unjustifiably
claiming or being credited with accomplishments or
qualities.
Normally, frauds can be categorized into any one of
the below mentioned three common types of frauds:
a. Corruption
b.Asset Misappropriation
c. Financial Statement Fraud.
There are three basic factors influencing the
occurrence of fraud viz.,
1) Pressure; 2) Rationalization (Attitude) and
3) Opportunity.
The Fraud Triangle
Ranionstzaton (atin) pportanty
Pressure: The most common compulsion for a
person to commit fraud is external pressure that may
include medical bills, expensive tastes, addiction
problems, significant financial needs, etc. Often this
need/problem is non-discloseable in the eyes of the
fraudster. That is, the person believes, for whatever
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reason, their problem must be solved in a discreet
manner.
Rationalization: It occurs when the individual
develops a justification for their fraudulent activities.
The rationalization varies by case and individual.
* "Ireally need this money and | will pay it back
when | get my salary”
* "Otherpeopleare doingit”
% "Ididn't geta raise. The Institution owes me.”
Opportunity: Opportunity is the ability to commit
fraud. Because fraudsters don't wish to be caught,
they must also believe that their activities will not be
detected. Opportunity is created by weak internal
controls and procedures, poor management
oversight, and through abuse of power.
Breaking the fraud triangle is the key to fraud
deterrence. This entails removing one of the
elements in the fraud triangle in order to reduce the
likelihood of fraudulent activities. Of the three
elements mentioned above, removal of opportunity
is most directly affected one, by the system of
efficient internal controls and generally provides the
most actionable route to deterrence of fraud,
ERA OF TECHNOLOGY IN BANKING
The introduction of technology in the banks in India
got its impetus since early 90s when the industry
level settlement allowed the banks to go in for
computerisation of all their day-to-day front-office
operations markedly called as Total Branch
Automations (TBA) as against specific areas like
Current Account or Saving Banks or Cash
Credit/Overdraft operations in the form of Advance
Ledger Posting Machines (ALPMs) with limited
memory of 256 KB. Some back office operations for
reconciliation purpose were also encompassed in the
TBAregime.
The beginning of millennium has brought in more and
more introductions of technology in banking
operations as the banks started setting up Wide Area
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Network for establishing connectivity for faster
transmission of business communications and
financial data. The improvement and maturity in
communication technology, coupled with the
telecom service providers’ penetration to almost all
parts of the country enabled the bank to plan for
bringing in better and efficient banking mechanism
by means of Core Banking System (CBS). The CBS,
while enabling the bank to offer Any Branch Banking,
and other facilities to the customers, also enabled
the bank to have a centralised database to enable
them to have better Management Information
System. The introduction of CBS has revolutionized
the landscape of services offered to the customer,
which could not even be visualized in the pre-
automation era. The customer was no longer tied
down to a branch of a bank and could virtually put
through transactions from any branch of the bank in
which the customer was maintaining the account.
The customer was elevated from the confinements
of branch-banking to a wider spectrum of any-
branch banking. The networking of branches also
opened the floodgates for the introduction of a wide
range of alternative delivery channels like
Automated Teller Machines (ATMs), Internet
Banking, etc.
The penetration of mobile phones and its easy
adoption by consumers brought in another
important technology introduction in Indian banking
scenatio since 2006 and thus came Mobile Banking
in the form of Short Messaging System (SMS), STK
(SIM Tool Kit) Banking and App-based Banking. Thus,
the customers virtually carried their bank accounts in
their hand and were provided with the convenience
of effecting banking transactions at the time and
place of their convenience. This transformed the
manner in which the banking transactions were
carried out. The Reserve Bank of India (RBI) also
reformed the payment system in India with the
introduction of Real Time Gross Settlement (RTGS)
and National Electronics Funds Transfer (NEFT)
which almost eliminated the time window of funds-
in-transit, thereby ensuring availability of funds
across the banks in very short time across the
country forthe bank customers.
While the introduction of technology has brought in
lot of efficiency and cost reductions in operations for
the banks as well as redefined the convenience of
banking for the customers, it has also brought in
elements of risks associated with technology
assisted banking.
Let us briefly dwell upon technology related risks
associated with different facets of banking
operations and how the same can be mitigated.
OPERATIONSAT BANK BRANCHES
In the days of manual and conventional operations of
banking, the transactions had sufficient traces on the
identity of the person who had prepared a
transaction voucher and the personnel who
authenticated the same in the manual ledger, sub-
day register etc., as the physical hand writing was
available in the records. In the technology-driven
operations, sufficient processes and procedures had
to be built at various levels to ensure that each and
every transaction necessarily carried the identity of
the Maker and Checker. It also needs to ensure that
the Maker and Checker are not the same individual to
restrict the occurrence of fraudulent transactions in
the banking system, The system needed to hold the
complete audit trial in a foolproof manner to ensure
complete tracking of any type of transactions being
made in the system.
The operations in CBS environment were suitably
controlled to ensure that only authorised users are
allowed access to the system by means of assigning
unique User Name and Password for the respective
users. When some frauds happened owing to
compromise of passwords of the users, the
technology again came to the help of the system.
Banks introduced additional security measures to
access the CBS system by means of biometric
authentication, a foolproof mechanism to identify
the users of the CBS.
26 Banking Technology in India : Present Status & Future TrendsTechnology also provided automatic locking of the
terminals after a predefined period of no-activity
time span. This provided safety to the users
whenever they leave their desk to attend any other
work and the terminal gets activated only by their
authentications. Normally, this automatic locking of
terminals is implemented where the bank has
centralised management of desktop policy. In
addition, the users have the facility to lock their
terminal any time by their own action. These facilities
of locking either centrally or by the user provide
comfort to the users from the fear of misuse of their
system in their absence by piggy-riding their identity.
The prevalence of mobile phones among the masses
is a great boon for informing the customers
whenever a transaction takes place in their account
by means of Push SMS messages. In addition to
getting alerts on transactions as mandated by RBI,
the customers can specify the threshold value of
transactions above which alerts need to be
generated, by registering for such facility with their
banks. Customer can verify and confirm the
authenticity of such transactions and get in touch
with the bankers in case of observing any sort of
anomaly. The development in mobile technology and
availability of smart phones facilitates such alerts
being sent to the registered mobile number as and
when transactions are effected in the linked
accounts, through any of the available delivery
channels.
In the pre-CBS era, there used to be substantial
frauds being committed on Demand Drafts (DD), as
the paying office and issuing office were
independent entities and verification was limited to
the prima-facie authenticity of the physical DD
instruments on hand. Once CBS was put in place, the
entire information relating to the DD was available in
a centralised database and could be accessed and
confirmed in the system at the time of payment. The
system had the capability to validate the DD details
like Issuer, Payee, Amount, Date, etc., and completely
eliminate any chance of committing a fraud in this
area.
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The efficiency of Inter Branch Reconciliation (IBR)
system in any bank plays a major role in the
prevention of internal frauds. The transaction entries
between branches of the bank are routed through
Inter Branch General Ledger and typically, debit leg
of the transaction entry will be in one branch and the
corresponding credit leg will be in another branch.
These transactions will take place on the same date
or on different dates. In the manual era, these entries
were to be brought to a centralised system and
reconciliation was done by matching a particular
Debit/Credit entry passed in Inter Branch General
Ledger with the corresponding Credit/Debit entry,
individual transaction-wise. In case of any
unmatched debit entries without corresponding
credit entries were found, the reconciliation team
had to verify whether it was done by
accident/mistake or intentionally to commit frauds.
The efficiency of the IBR system lies in its capability
to arrive at and ensure that all entries in Inter Branch
General Ledger are reconciled within the shortest
period of time, so that the detection and remediation
of fraudulent transactions are achieved much faster.
Information Technology played a major role in
substantially reducing the time window for
processing and reconciling IBR transactions in the
CBS environment. This has resulted in almost
elimination of frauds in this domain.
The RBI has brought in Cheque Truncation System
(CTS) into the Banking System which has eliminated
physical movement of payment instruments from
bank to bank during the Cheques Clearing process.
Under CTS process, the collecting banker scans all
the instruments (Cheques, Demand Drafts, Pay
Orders and Dividend Warrants etc.) and sends only
the images to the Centralised Clearing House. From
the Clearing House, only the scanned images are
queued to the respective banks on which these
instruments are drawn. The paying banks process the
transactions in their system based on the image of
the instruments. Owing to the electronic movement
of images of the payment instruments as against the
physical instruments, the time period of clearing has
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shrunk significantly to the extent that a cheque
drawn on a city down in the south, say, Kanyakumari
can be deposited ata northern location, say Kashmir,
and realised the next day of presentment of the
instruments.
This benefit of such faster operations to customers
has brought in yet another challenge to the bankers
in the form of color copying of instruments, which are
difficult to distinguish from the original instruments
and also materially altered instruments being
deposited at remote branches of the banks under
Any Branch Banking facility. Hence, technology-
assisted process improvements were brought in
wherein the banks subjected the payment
instrument to Ultra Violet scan before capturing their
images. Pantographs virtually eliminated the
prospect of conning using color copied instruments.
Moreover, as these electronic images are made
available very early in the morning for the paying
bankers, they have put in a process of sending SMS
alerts to the account holders about the likely debit
that can take place in their accounts for transactions
above a cut-off amount depending upon the risk
appetite of each banks. This process provides dual
benefits to the customers, viz,, (a) if itis a fraudulent
transaction, the customer has sufficient time to alert
his banker not to honor such instruments and (b)
where the customer could not keep sufficient funds
could ensure availability of funds in their account to
honor the presented instruments.
The Closed Circuit TV cameras (CCTV) played a major
role as a deterrent for frauds at the bank branches
and commercial outlets. The notification that a place
isunder surveillance of CCTVisa strong deterrent for
a person with fraudulent tendencies. In many cases,
the CCTV grabs are taken and analysed by the
investigating authorities to establish the identity of
fraudsters. Now-a-days, the law enforcement
authorities have mandated CCTVs in almost all the
commercial establishments.
OPERATIONS IN INTERNET BANKING
Unlike operations in CBS environment, the entire
transactions on Internet Banking channel are done
by the customers themselves. Since the website is
hosted for the global community, it needs stringent
security checks to provide comfort and confidence to
the users. The customers of Internet Banking/e-
Banking are invariably targeted for phishing attacks,
to capture the User Identification and Passwords for,
committing frauds in the compromised accounts. The
bank needs to perform regular Vulnerability
Assessment and Penetration Test (VAPT) of their
website to ensure that the weakness, if any, are
quickly identified and plugged. This is normally done
through VAPT tools, which performs these tests and
provide the reports for review and rectification.
There are tools available which scans through the
web and informs any look alike sites (Original site
may be www.abcbank.co.in and lookalike may be
www.abe.bank.co.in) which may not be easily
distinguishable to the normal customers. If an
unsuspecting customer keys in his login ID and
password unaware of the fact that he has landed ina
counterfeit site, all his genuine accounts will get
security compromised easily. Such scanning tools will
help in sifting such bogus sites
Technology has also enabled countering such
phishing attacks with the introduction of Secure
Access Images that is known only to the user and
available only at the genuine site. Phishing sites may
not be in a position to show these predefined images
chosen at the time of registration for availing
Internet Banking services by the customer.
Introduction of captcha, a system to distinguish a
human input from a machine input is another means
for thwarting spam and automated extraction of
genuine data from websites.
The transactions in Internet Banking are normally
authenticated using a transaction password which is
different from the login password to the internet
banking site. Apart from this, the RBI has mandated
to carry out the transactions through additional
28 Banking Technology in India : Present Status & Future Trendsfactor authentications. With the deep penetration of
mobile phones, most of the banks have gone for One
Time Password (OTP) as an additional security
measure for effecting financial transactions on
internet. The process is developed in such a way that
‘once the transaction password entered by the user is.
verified and found correct, the system will generate
an OTP and send the same to the customer's mobile
number registered with the bank. On receipt of this
OTP in their mobile, the customer has to enter the
same in Internet Banking portal for final
authentication of the transaction.
Some of the banks have issued unique grids based
cards to their customers which enable them to
provide distinctive reference to be entered by them
to validate a transaction, that functions as an
additional factor of authentication.
Certain banks have also introduced hardware and
mobile based software token technology which
function as additional factor of authentication and
much needed security for the users to perform their
transactions. For example, the famous RSA SecurID
authentication mechanism consists of a “token” -
either hardware (USB dongle) or software (a soft
token) - which is assigned to a user and generates an
authentication code at fixed intervals (usually 60
seconds) using a built-in clock and the card's factory
encoded random key (knownas the ‘seed"). The seed
is different for each token, and is loaded into the
corresponding RSA SecurlD server as the tokens are
purchased. The token hardware is designed to be
tamper-resistant to deter reverse engineering. It is a
time based pseudo-random or cryptographic
algorithm. Based on the time, there is a code. The
dongle and the server know the code for every
window. This isa shared secret - the dongle does not
connect to a remote server. It instead knows what.
token to be generated based on what time it is. The
server will probably allow one or two of the most
recent secret keys, to prevent the situation where
the user enters a key that has just expired while the
transmission was en route.
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Information technology revolution at rapid phase has
led to innovative ways of handling the e-commerce
and e-banking transactions. Banking being integral
part of individual and corporate customers, banks
and financial institutions have to think of innovative
ways of protecting the customer information and
identity from any frauds and malicious transactions.
In order to protect the customers and the bank from
internet banking frauds on high value transactions of
individuals and corporates, technology comes to the
fore through Digital Signature Certificates (DSC).
Most of the banks have gone in for overhauling their
e-Banking system to incorporate Digital Signature
Certificates based authentication of transactions,
that also ensures non-repudiation of the
transactions effected on a future date. The RBI has
been promoting introduction of Public Key
Infrastructure (PKI) technology based Digital
Signature Certificate usage in the electronic
payment systems to secure a transaction from non-
repudiation angle. Various electronic payments
systems introduced by RBI and other agencies Viz.,
Real-Time Gross Settlement (RTGS) System, National
Electronic Fund Transfer (NEFT), Collaterised
Borrowing and Lending Obligation (CBLO), Forex
Clearing, Government Securities Clearing and
‘Cheque Truncation System are notable among them.
In fact, realising the advantages of the Digital
Signature Certificates, big corporates and banks who
have the process of exchanging volumes of
information in printed form with their customers,
have shifted to sending documents like Housing Loan
Interest deduction certificates or any statement of
accounts in electronic form with DSC. DSC ensures
added authenticity to electronically generated and
transmitted document with respect to content and
source of origination. If anybody changes the
signature or successfully tinkers with the documents
sent, the signature validation will fail, confirming
tampering. This has resulted in huge cost reduction
and also enhanced authenticity of information sent.
Using risk management tools, itis possible to find out
the geographical locations from which the
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transactions are being made and the time difference
between the geographical location to prevent
internet transactions being performed within short
intervals between transactions from different places.
Some of the banks even warn the customers and
seek entering of authorisation password or
additional factor in the form of OTP in case the
transactions take place from not usually known IP
address or in case of unusual spend on the account (a
normally low value transaction account suddenly
doing high value transactions).
OPERATIONS INATM
Automated Teller Machines (ATM) are the most
popular alternate technology-driven delivery
channel introduced by the banks. It was introduced
by almost all the banks in the late 90s and at the
beginning of new millennium, The customers of the
banks were given a plastic card (initially called as
‘ATM card) which was attached to the account with
the bank which allowed them to draw cash in the
ATMs of the bank on a 24-hour basis. As the market,
matured with more and more ATMs and with
interoperability of ATMs coming in place, banks
started issuing Debit Cards which allowed the
customers to operate the card for cash withdrawal
across ATMs of different banks. As usual the
customer convenience always comes with some
challenges and ATM operations were no exception.
Customer denying receipt of cash dispensed from
ATM was the major challenge. The banks had to go
through different improvisation of ATM processes to
improve customer convenience. The ATM
configuration and the centralised ATM switch
software have also gone through these process
changes. The RBI even gave instructions to all the
banks to ensure that the ATM performs only one
operation at a time for a given validated Personal
Identification Number (PIN) and the customer has to
swipe or dip/insert the Debit Card and enter the PIN
again in case one more transaction. In the initial days,
banks allowed multiple transactions to be performed
and also the cash dispensed by ATMs would be taken
back by ATM in case the customer failed to take the
entire dispensed cash in time. As these resulted in lot
of frauds and complaints, the ATMs and ATM switch
were modified to ensure that once the cash is
dispensed, it will not be taken back. These two
process improvements have immensely contributed
to avoiding lot of frauds and customer complaints.
Nevertheless, fraudsters do keep pace with
technology and brought in skimming devices and
attaching it to ATM's card reader. It was done with
such professionalism that a common user could not
find anything amiss. But the device extracted the
customer information from the magnetic stripe,
obviously, without the knowledge of the
unsuspecting user. They used it for producing
duplicate (skimmed) cards and committed frauds.
Normally, these skimming devices were deployed in
ATMs in the remote places without any security
guards or monitoring. The banks also issued advisory
on best practices before accessing ATMs and to
report any suspicious matters to the bank if noticed.
These days the ATM industry has responded by
coming out with ATMs which has sensors to identify
attachment of any external device and sends
response to the ATM switch for taking preventive
actions. The industry has also introduced Jammers to
ensure that skimming devices are not able to extract
information from the cards. But, itis a cat and mouse
game, as the industry come out with newmethods to
prevent the frauds, the fraudsters come out with
methodology to circumvent such preventive
measures. As more skimmed cards operations were
observed to be taking place abroad, banks ensured
disablement of operations of Debit Cards in foreign
countries for most of the customers except those
who have specifically asked for such facility.
‘As a security and Risk Mitigation measure, the RBI
has advised that with effect from 1° July 2013, all
new Debit and Credit cards will be issued only for
domestic usage unless international use is
specifically sought by the customer. The existing
Debit and Credit cards will be restricted for usage in
domestic ATMs, domestic PoS terminals and Indian
30 Banking Technology in India : Present Status & Future TrendsWebsites only with effect from 1" July, 2013, even
though the card will be printed as ‘International
Debit Card. RBI has further directed that only EMV
chip cards will be allowed for international usage. For
the customers who had used their card at least once
internationally, banks were advised to replace the
existing magnetic stripe cards with EMV chip cards.
Further, RBI has asked the banks to issue only chip-
based and PIN-enabled Debit and Credit cards from
September 2015, a move aimed at protecting
customers from frauds.
EMY, stands for Europay, Mastercard and Visa, the
three companies that originally created the standard.
The standard is being managed by EMVCo, a
consortium with control split equally among VISA,
Mastercard, JCB, American Express, China
UnionPay, and Discover. The EMV technology is
more secure than magnetic-stripe technology and
store customer data on Integrated Circuits in
addition to magnetic-stripes (for backward
compatibility with devices not made ready for EMV).
The magnetic-stripe cards use the same transaction
data every time the consumer makes a transaction,
which makes the card information easy to steal and
duplicate. As against this, an EMV card uses a
computer chip embedded in the card to create a
single-use transaction code to authenticate each
transaction along with PIN to be entered by the
customers. The integrated circuit technology has
also rendered cloning of cards impossible, as of now.
But these EMV cards do have magnetic-stripes for
backward compatibility as the whole ecosystem
which accepts these cards (PoS, ATM) is still not
completely EMV chip-ready. Fraudsters are
exploiting this lacuna by performing transactions in
countries/devices which still permit transactions
based on information embedded in the magnetic-
stripe.
OPERATIONS INFINANCIALINCLUSION
The banking industry has spread its reach to the
remotest part of the country after major thrust given
by the Finance Ministry and RBI for Financial
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Inclusion of populace from unbanked rural pockets of
the country. More and more customers from remote
villages were brought under the fold of banking
services since 2005. The Pradhan Mantri Jan Dhan
Yojana (PMDY) scheme launched in August 2014 by
the Indian Government has given major thrust and
boost to the movement of Financial Inclusion and
under this scheme more than 22.18 Crore accounts
were opened since August 2014, with an aggregate
balance of Rs. 39,152 Crores. Most of these accounts
were opened with simple Know Your Customer (KYC)
process verification based on Aadhaar Card
Unique Identification Authority of India (UIDAI) has
undertaken the massive movement of enrolling
people across country with their complete
demographic details and also biometric details of all
hand fingers and iris. This has also enabled passing of
Gas Subsidy, Social Security Pension, etc, by the
Government directly to the beneficiary's accounts
opened with the banking system. The linking of
‘Aadhaar number with the Gas Consumer number
ensured uniqueness of beneficiary and weeded out
all duplicate and non-existent consumers from the
system, thereby saving thousands of crores of rupees
to the government. The Electronic Benefit Transfer
(EBT) has ensured that the benefit reached the actual
beneficiaries in time, by weeding off the middleman
in disbursement of subsidies.
The Financial Inclusion attained its success by means
of introduction of Business Correspondents who
were from the villages or who visits a cluster of
villages to facilitate the villagers to perform banking
transactions through hand held micro-ATMs. These
micro-ATMs had the advanced feature of providing
two-factor authentication to the remote customers
who operated through these devices. The villagers
were given smart card and linked with their biometric
details of their fingerprints. The transactions done on
them required both the smart cards and their
biometric authentications. These devices had voice
enabled feature to inform the users in vernacular
languages on the type of transactions being
performed and also the amount of money being
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transacted, A printed slip was also generated on
completion of the transaction, These operational
features have provided enough confidence to the
villagers to perform transactions through micro-
ATMs ensuring the success of PMJDY scheme.
REPORTING OF BANKING FRAUDS
The RBI has come out with a circular on a fraud risk
management system for banks. This made their
CEOs, audit committees and special committees
accountable for systemic failure of controls, the
absence of key controls or severe weaknesses in their
existing controls, all of which facilitated
exceptionally large-value frauds. Financial
institutions responded well to the regulator's
requirements by undertaking significant changes in
their policies and procedures, acquiring new skills
and forming dedicated teams to prevent and detect
frauds.
The RBI has also released its report of the Working,
Group on Information Security, Electronic Banking,
Technology Risk Management and Cyber Frauds.
The RBI prescribes that banks should conduct annual
review of frauds and apprise its board regarding the
findings. While conducting the review, the most
crucial aspect that must be taken into account by
banks includes the following:
* Has the bank employed adequate system to
detect frauds?
* Howare frauds examined?
* What kind of action bank takes and within
how much time if a person is found
responsible for fraud?
* What are the reasons for the fraud - laxity in
following the systems and procedures or
loopholes in the system?
* What measures have been taken to ensure
that the systems and procedures are
scrupulously followed by the staff concerned
or the loopholes are plugged?
* Whether frauds are reported to the local
police for investigation?
Whether bank maintains the data and records
of these facts:
+ total number of frauds detected during the
year
+ amount involved as compared to the
previous two years
+ modus operandi of major frauds reported
during the year along with their present
position
+ estimated loss to the bank
+ number of cases (with amounts) where staff
are involved and the action taken against
staff
+ time taken to detect frauds (number of cases
detected within three months, six months,
‘one year, more than one year of their taking.
place)
«status of the matters reported to the police
+ preventive/punitive steps taken by the bank.
Hence, it has become essential that banks should
have proper reporting mechanism in place to report
to the RBI all information about frauds and the
follow-up action initiated,
FRAUD PREVENTION MEASURES
Inadequate measure to prevent banking fraud is the
primary reason for widespread frauds. Delay in
reporting by banks is another important reason.
Banks should, therefore, ensure that the reporting
system is suitably streamlined so that frauds are
reported without any delay. Banks must fix staff
accountability in respect of delays in reporting fraud
cases to the RBI. Delay in reporting of frauds and the
consequent delay in alerting other banks about the
modus operandi and issue of caution advices against
unscrupulous entities could result in similar frauds
being perpetrated elsewhere. Banks may, therefore,
strictly adhere to the time frame fixed by the RBI for
reporting fraud cases failing which banks would be
liable for penal action as prescribed under Section
32 Banking Technology in India : Present Status & Future Trends47(A) of the Banking Regulation Act, 1949. Banks
should specifically nominate an official of the rank of
General Manager who will be responsible for
submitting all the returns referred to in this circular.
Fraud Monitoring Cell, Department of Banking
Supervision, Central Office publishes a directory of
officers of all banks/financial institutions responsible
for reporting of frauds. All banks should furnish to
the aforesaid department any changes in the names
of officials that will be necessary for inclusion in the
directory on priority basis as and when called for.
Banks must provide sufficient focus on the “Fraud
Prevention and Management Function" to enable,
among others, effective investigation of fraud cases.
Banks should be able to provide promptly as well as
accurately report frauds to appropriate regulatory
and law enforcement authorities including the RBI.
The fraud risk management, fraud monitoring and
fraud investigation function must be owned by the
bank's CEO, its Audit Committee of the Board and
the Special Committee of the Board, at least in
respect of large value frauds. Banks can also frame
internal policy for fraud risk management and fraud
investigation function, based on the governance
standards relating to the ownership of the function
and accountability for malfunctioning of the fraud
risk management processin their banks.
KEY RECOMMENDATIONS OF THE
WORKING GROUP
A risk-based transaction monitoring or surveillance
process needs to be putin place. Banks may consider
dynamic scoring models and related processes to
trigger an alert in the case of transactions that are not,
normal in order to improve their preventive and
detection capability. A study of customer transaction
behavioral patterns, stopping irregular transactions
or obtaining prior confirmation from customers for
outlier transactions may be incorporated as part of
the process by banks.
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Quick fraud detection capabilities would enable
banks to reduce their losses and also serve as a
deterrent for fraudsters. Various important
requirements in this regard include the generation of
alerts, redressal mechanisms, and dedicated e-mail
IDs and phone numbers to facilitate reporting of
suspected fraud, mystery shopping and reviews,
Banks should set up transaction monitoring units
within their fraud risk management groups. Their
transaction monitoring teams should be responsible
for monitoring various types of transactions,
especially in potentially vulnerable fraud areas, and
raising an early alarm if their suspicions are raised.
Banks need to put in place automated fraud
detection systems that are based on advanced
statistical algorithms and techniques.
GUIDELINES ON FRAUD TRANSACTION-
MONITORING SYSTEM
Scope of coverage: For a transaction-monitoring
system to be effective, the scope and complexity of
the monitoring process should be determined on a
risk-sensitive basis. This means that a bank or
financial institution may need to undertake different
levels of monitoring within its business units,
depending on factors including the activities of a
business unit, its customer base and the country in
which it operates.
Knowing your customers: Understanding a bank or
financial institution's customers and updating their
risk profiles on a risk-sensitive basis are important
elements of an effective transaction-monitoring
system. The better a bank or financial institution
knows its customers, the greater is its ability to
unearth discrepancies between a given transaction
and a customer's risk profile. This will provide it with
critical information to detect and assess any unusual
or suspicious activities. In addition, a good
understanding of its customers is a prerequisite for a
bank or financial institution, to enable it to
implement the right monitoring methods for
customers with different fraud risks.
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CONCLUSION
The technology not only favours those who put them
to use with good intention, but supports those who
wants to exploit the gullible nature of the common
people as well. Frauds have evolved from being
committed by casual fraudsters to organized
syndicates and these fraudsters use sophisticated
methods to take over control of the system being
compromised. The problem is more pronounced in
the financial sector in view of the reward in terms of,
money. Hence, there isa dire need to have robust and
efficient enterprise level risk monitoring and
management system in place. Itis essential to get not
only multiple sources of data to understand the
entities being compromised, but also apply
sophisticated analytical methods to understand the
data, extract optimal information, use high end
pattern recognition and text mining features and
advanced modelling techniques to reduce false
positive rate.
In a recent address at the anniversary of Vigilance
Study Circle at Hyderabad, the Central
‘Commissioner, Mr. K. V. Chowdary has remarked:
“Technology or automation can only be an enabler to
enhance effectiveness and cannot prevent frauds on its
‘own. Technology is like a servant to us and we can
successfully use it to either reduce the frauds or to
perpetrate more sophisticated means overcome the
mitigation initiatives.”
ITHOR’S PROFILE
Shri S. Kumar is the General Manager (IT), Corporation Bank. He is a Certified Associate of Indian
Institute of Bankers (CAIIB) and is also a Certified Information Systems Auditor(CISA) of ISACA, USA
since 2005. He is proficienct in programming languages like Fortran, COBOL, C, C++, SQL, etc, and has
contributed towards various in-house software development for the bank. After heading the Data
Centre of the bank between 2008 and 2011, he is now working in the Information Technology Division,
Head Office of the Bank as General Manager.
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i Social Media Banking - Evangelising Social Media
' for Banking Advantage
EXECUTIVE SUMMARY
Tt popularity of Social Network sites has seen a
tremendous rise in the last decade. From
youngsters to middle aged group, more and more
people are being attracted to sites such as Facebook,
‘Twitter, Whatsapp, etc., to stay connected with their
near and dear ones. According to statistics,
approximately 2.1 out of 3 billion internet users
across the world have social media accounts, majorly
on Facebook followed by YouTube and others.
With the advent of digital banking channels and
proliferation of smartphone users, banks have made
efforts in streamlining the traditional banking
services to deliver multi-channel experience to its
customers. Amidst all the efforts of banks, there has
beena gradual shift in customer and bank interaction
as growing number of customers prefer to interact,
with their banks via smart devices and have become
less contingent with branch interaction, leaving
banks a minimal opportunity to learn or build
relationship with its customers. On one hand, the
growth of digital channels has decreased the
opportunity for banks to generate a holistic view of
customers that they had been attaining using
traditional ways. On the other hand, there is a ray of
hope for improving customer relationship as banks
have started embracing various social media
channels that offer vast opportunities for analysing
customer data, including demographical and
behavioral data to offer fine-tuned products and
services,
‘The biggest challenge that lies before the banks is not
simply to establish a presence on social media
Shri Abhijit Singh, Head, Business Technology Group, ICICI Bank Ltd.
channels, but to meet consumers’ rapidly changing
expectations to deliver seamless banking services on
social media channels.
Customers seek for transparent banking which
provides them a medium to share their views or
feedback on the product and services that are being,
offered. They expect banks to offer tailor made
financial advice based on the needs and keep them
regularly updated about financial offers, upcoming
events and recent changes in regulations.
In the current scenario, banks are leveraging on
technology advancement in providing transaction
based solution with a little focus on what customers
are saying. Many leading banks respond promptly on
social media to specific queries, however, they need
to hone their customer service capabilities by
streamlining their offering for better and faster
communication through social media. By analysing
large volumes of data available on social media,
banks can extract key insights that will enable them
to offer right products at the right time, faster and
reliable customer service, marketing strategy plan on
social media channels based on customer segments
and brand promotion to improve overall business
performance. Since social media is all about
customer experience, banks need to build their social
media strategies around the customer to drive
loyalty, revenue and profitability.
‘Some banks have already started using social media
for their services. While some are focusing on
providing information about products and trying to
generate leads, others are providing transactional
services.
Banking Technology in India : Present Status & Future Trends 35IMPACT OF SOCIAL MEDIA.
The rising penetration of social media among youth
and middle aged group for staying connected,
communicating to larger audience on a daily basis
and sharing information on happenings across the
world has drastically impacted the banking industry
in the past decade, as more and more banks have
established their presence on these sites
International banks are engaging with customers on
social media through Twitter, Facebook, Linkedin,
etc. In the domestic market, banks such as ICICI
started embracing social media channels such as
Twitter and Facebook for offering convenient
banking services to its customers followed by other
leading banks.
As penetration of smartphone users and internet,
connectivity is increasing day by day, more and more
customers have started using social media to share
opinions on products and services offered by
financial as well as non-financial institutions. Banks
must listen, analyse and respond, as well as integrate
their social media strategy with their overall
corporate strategies. Banks across the world require
torethink on their core business strategies and adapt
to rapid growth of digitalization and social media to
stay more customer focused. Earlier, traditional
practice of banks involved ‘push’ marketing to
communicate their offerings to customers, either
through advertising, direct mail, point-of-sale
displays or face-to-face interactions. However, with
the evolving digital banking, banks' inclination has
shifted from branch based customer service to
customer engagement, which requires 2 two-way
information flow. To strengthen customer
engagement, banks need to involve in activities of
developing a deeper understanding of customers to
apprehend their frequent changing behaviour,
sentiments, needs and wants. Banks, are working on
crafting meaningful marketing campaigns with the
advent and use of analytic tools, interpreting
enormous interactions over social media. The fast
paced growth in the field of machine learning and
analytics, can help banks unveil the behavioral
aspects of customers that were otherwise unknown
to them. With constant changing environment and
rigorous competition by Fintech companies in digital
market space, banks are looking for ways to
transform their legacy systems to include social
analytics listening.
The fast paced growth in the field of machine
learning and analytics, can help banks unveil the
behavioral aspects of customers that were otherwise
unknown to them. With constant changing
environment and rigorous competition by Fintech
companies in digital market space, banks are looking,
for ways to transform their legacy systems to include
social analytics listening.
The huge amount of customer input from social
media sites will facilitate banks to develop intense
knowledge about their customers, including their
sentiments, needs and wants, resulting in improved
engagement and smarter decision-making. With a
vision to stay ahead in competition with other
financial institutions and Fintech companies, banks
need to unleash the full potential of using social
media channels for banking advantage. They need to
look beyond building reputation and brand image, to
enhance customer engagement and predict
customer habits from large volume of data generated
from social media sites.
Using these insights, banks can reinforce their risk
management capabilities and can improve customer
satisfaction by developing product offerings as per
the needs and desires of the customers. The effective
use of social media tools can not only improve
customer satisfaction, but can also drive business
expansion through acquisition of new customers and
increased share of the customer's wallet. ICICI Bank's
‘Pockets’ - e-wallet is one such example which has
seen over 4.1 million downloads in just 1.5 years of
its launch,
36 Banking Technology in India : Present Status & Future TrendsSOCIAL MEDIAFOR BANKS
Banks are looking for other ways to gain a
competitive advantage while tackling the threats
posed by social media, such as sharing of bank's
sensitive information on these public forums. In
addition, strict regulations and other such reasons
have been responsible for late adoption of social
media and technology by financial institutions as
compared to other industries. But things are moving
very quickly with players such as Fintech companies,
which have emerged as a unique industry,
encompassing the use technology to make financial
systems more coherent. Many of these start-ups are
using Social Analytics which is helping them to
revolutionise the traditional business models that
the finance sector has relied upon for decades.
In today’s customer-centric world, customers have
different expectations from banks including the
engagement methodology. This has triggered a
drastic shift in the way a bank connects with its
customers and stakeholders using social met Itis
indeed a digital way for banks to collaborate with
customers, thereby creating a two way
communication channel for banks to capture
customer interaction and design offerings as per the
customer's needs. On the other hand, customers are
embracing sites such as Facebook and Twitter to
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share their experience and gather information
related to products and services to make their
purchase decision. This change in trend is motivating
banks to use social media channels beyond the usual
traditional marketing campaigns and banking.
transactions to build an on-going customer
relationship, while focusing on key areas where social
media is changing financial services around the
world.
Tapping the Unbanked Customers: Social media and
rising demand of e-wallet apps are helping banks to
diversify their offerings and penetrate through
untapped geographies where they are yet to
establish a physical presence. By leveraging social
media channels, banks can reach out to the
unbanked customers by providing them with general
banking services such as minimum balance account
opening services, low-denomination fund transfers,
etc. Moreover, social media listening on competitor
products can help financial institutions to develop
competitive offering and redesign their social
strategies to increase customer satisfaction and
acquire new customers.
Brand building on social media helps customers to
differentiate brands and choose the right ones. Apart
from selecting the right brand, consumers should be
able to influence product and services offered by
theirbrand.
Customer Service: Customers who are dissatisfied
with the services received, share their reviews on
social media channels and expect real-time
responses from their banks. For banks, any such
comments on a public forum may lead to negative
publicity making it necessary for financial institutions
to monitor social channels 24X7, which will not only
highlight customer challenges, but also help banks
take adequate steps to address the issues to avoid
reputational risks. Integration of social media with
bank’s Customer Relationship Management (CRM)
system will ensure real time update to the bank about
customer's posts, thereby ensuring faster
turnaround time. Apart from the regular inquires,
Banking Technology in India : Present Status & Future Trends 37banks can adopt social analytics tools to predict
customer's response towards new strategies and
proactively handle complaints. In order to deliver
seamless customer service on social media channels,
banks need to ensure that the voice of the customers
is listened promptly anda standardised response is in
place.
Value-added Services: With so much happening in
social media space, banks need to ensure that an
efficient dedicated social media team is in place
which can extract and share information on the
social platforms. This will also make the bank more
accessible and responsive to customer's queries.
Social media is not just being used to deliver or
market about the new products and services, itis also
being used to design them by leveraging analytics to
study customer habits and needs. Customers are
delighted when they are offered with unmatched
products and services that were never offered to
them. To quote an example, banks are providing
value-added services on Facebook and Twitter,
which enable users to recharge their pre-paid mobile
phone connections, transfer money, etc. Providing
the right information to customers at the right time
will increase customer satisfaction and enrich their
experience.
Educating Customers: It is utmost important that
customers are well aware of the latest regulatory
requirements such as KYC, AML, Aadhaar updation,
etc., along with the operational changes. Social
media can be an effective channel to spread
awareness among customers, keeping them updated
on the latest happenings in banking space and
educating them on fraudulent practices carried out
by criminals to dupe customers and on the
importance of maintaining confidentiality of
sensitive information such as password, PIN, etc.
Customers can also learn about new product
offerings by the bank through social media and either
compliment or raise their concerns about the same.
Collaboration: In addition to providing customer
delight, social media provides an opportunity for
bank's staff to engage in building a collaborative
environment in the workplace. Integration of social
networking application and collaboration tools such
as ‘Facebook at Work’ and ‘Skype’ are proving to be
effective ways of bringing employees together to
indulge in brainstorming activities for innovative
solutions. These tools can be used by employees for,
sharing best practices and boosting knowledge
dissemination.
Customer Insight: The vast amount of customer
feeds from social media sites will facilitate banks to
develop intense knowledge about their customers,
including sentiments, needs and wants, resulting in
improved engagement and smarter decision-making.
Banks can also use social media analytics to create
exclusive offerings based on the activity history of
the customers. For example, if a customer is looking
out to purchase a car, banks can immediately study
the credit worthiness and provide him/her with a
loan offering through any of the banking channels.
Risk Analysis: Usage of predictive analytics on the
huge data generated from social media sites clubbed
with the information at bank's disposal can help
banks identify potential defaulters and changes in
market trends. The bank, therefore, can take
appropriate measures to shield itself from all these
volatilities. Another area could be identifying
insights about emerging talks among customer
conversations, allowing banks to take adequate
steps to alleviate risks to brand reputation.
Marketing: Marketing professionals in financial
institutions need to work on changing theirlong-held
beliefs on building and managing customer
relationships. Social media marketing strategy needs
to be in connect with that of company’s overall
marketing strategy, enforcing companies to adopt
test-and-learn approach that can handle an ever-
changing social environment. Customersin the social
media age rely on the suggestions of their near and
dear ones making word-of-mouth as the most
preferred marketing channel. This will continue to
affect customer growth and spread of
38 Banking Technology in India : Present Status & Future Trendspositive/negative comments about a product or
service among the target customers.
Marketing and sales teams can improve marketing
campaign strategies by improving effectiveness of
profile clustering and feeding real-time data to the
databases with customers’ social interests which will
help in making decisions and drawing conclusions,
An effective marketing strategy requires
organisations to have clear customer segmentation,
real-time marketing, low cost of acquisition and
faster time to market.
Many of the renowned Fintech companies have
grown exponentially by using online marketing and
social media as their core marketing channels.
Traditional banks have also invested in social media
analytics. With lot being said about what social
media has to offer to banks, are banks’ strategies
really inclined for leveraging social media benefits?
To answer this, banks need to assess their
capabilities w.rt technology, resource capacity to
study social media channels, and thorough study of
data at their disposal. The rising popularity of Fintech
offerings has also triggered banks to strengthen
competency level of its employees by organising
regular trainings so that they efficiently work on
these evolving channels.
Technology: In order to provide seamless services to
end customers, banks need to assess their
technology requirements to integrate the old system
to the new channels. Any shortfalls identified must
be backfilled.
With UPI (Unified Payment Interface) coming in
India, technology can bring a lot of changes in the
way payments happen around the social media. This
would enable the social media banking in a big way as
the customer is no longer required to give their
personal credentials such as account details, security
pins and can transact using virtual addresses. With its
secured nature, UPI sets up the stage for a better
banking through social media channels in coming
future.
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Capacity: Banks need to assess the resource capacity
to perform and monitor social media activities and
align as per the need for smooth functioning of
activities
Data: With enormous amount of data at banks’
disposal, banks need to work on ways to derive a
meaningful insight about the customer data.
WAY FORWARD
Until now, barring few exceptions, most banks and
financial institutions have taken lesser steps in
leveraging social media compared to other industries
mostly due to concerns about security, regulatory
compliance and privacy. However, in recent years,
there has been a considerable rise in customer
expectations from banks due to increased internet
and social media penetration. Tech savvy customers
are driving current and future demands in banking
and its digital transformation. Banks need to develop
a framework and work on a clear path for
empowering social media growth for their
advantage. In order to harness full potential of social
media, banks have to move beyond one-off
deployment on social media sites such as Facebook,
‘Twitter, Instagram, etc. and adopt an organisation
wide culture that taps into the opportunities that
social media has to offer. This can range from
designing new products based on crowd sourcing to
pitching in relevant banking products and advisory
based on social profile analytics to creating more
personalised relationship with the customer.
Social Strategies of banks need to incorporate a
cyclic transformation right from gaining customer
insight to on-going improvisation of their offerings,
processes and internal core systems. Today, banks
need a comprehensive solution that spans across
multiple capabilities such as deriving insights,
customer engagement, data mining, governance,
compliance, etc. Banks globally are realising the need
Banking Technology in India : Present Status & Future Trends 39of dedicated teams to manage social media data
across different units in an organisation and
effectively manage wide spread content,
conversations on social media, thereby creating a
seamless customer experience. Embedding these
strategies into a bank's ecosystem can impact
multiple areas, such as customer relationship
management, risk management, new product and
service offerings, customer education, etc. Banks can
reassess their services and processes using a
transparent feedback mechanism from customers
and can make appropriate changes based on
inferences drawn from social media data. Beyond all
these, banks will need to streamline their progress
tracking mechanism by establishing key performance
indicators (KPIs) to measure their success/failure as
they make a move ahead.
Few instances where International banks have
engaged with customers on social media are:
* Online community for small business owners
to connect with each other and gain access to
resources and advisory content
* Branded social space for customers to
improve financial awareness through P2P and
expertinteractions
+ Card designed based on social media feedback
and crowdsourcing techniques.
Adoption of social media engagement in domestic
market has also seen a considerable rise where
services like ICICI Bank Pay, India's first-of-its-kind in
social media platform provides money transfer
facility through Twitter. With the launch of this
facility, the followers’ count of @ICICIBank Twitter
handle has increased considerably since inception.
As UPI is expected to bring in a lot of changes in
merchant payments landscape, social media is
expected to surge in with bigger advantages. For
‘example, a merchant promoting a product on Twitter
handle or Facebook page forits followers. Customers
can confirm the order and make a payment on
merchant's Twitter handle or Facebook page to buy
the product without sharing their account details. For
instance, if a customer confirms the order, the
merchant pushes the collect payment request to the
customer's Virtual Payment Address (VPA). The
customer just needs to confirm/authorize the collect
request on his/her mobile banking app and the
payment is complete. His/her order is ready for
delivery. Asimilar scenario can be thought of wherein
customers try to chat on Whatsapp and split their
bills on a trip by sending collect payment requests to
their friends on their VPAs. This could be the new
social banking era.
ITHOR’S PROFILE
Shri Abhij
Singh heads the Business Technology Group at ICICI Bank. He is responsible for provision of
technology services to Retail Bank, Wholesale Banking, Commercial Banking, Small and Medium.
Enterprises and Agri Group (SMEAG) and International Business of the Bank.
He has over 15 years of experience covering a variety of roles in various industries in multi-cultural
setups at local, regional and global levels. He is experienced in managing large scale IT transformational
projects across Retail & Commercial Banking, GTS, Private Banking and Global Markets.
Shri Abhijit is an MBA in Finance from Jamnalal Bajaj Institute of Management Studies, Mumbai and
holds a Bachelor's degree in Engineering from University of Mumbai.
40 Banking Technology in India : Present Status & Future Trendsin India
OVERVIEW
Tt Indian Banking Sector is entering a crucial
phase of version migration of the Core Banking
‘Systems (CBS) after around 15 years of existence in
the post core banking era.
The typical scenarios in the implementation of CBS in
the Banking Sector in India, especially nationalised
banks will be the existence of various customisations
(codes specially used for a particular activity) over
and above the core banking systems either as a work
around to meet the pressing requirement or provide
a critical functionality, which was not available as
part of the standard core banking product., or that
these customisations have been done over a period
of time to address various functional requirements as
and when they emerge. While these customisations
help the bank in the day-to-day operations, it is a
nightmare to account forall the incremental changes
that has been done over a period of time, review and
carry over the same in the upgraded version, at the
time of version migration, unless it is meticulously
planned and adequately staffed with the human
resources of the required skill sets. The challenges
have become manifold on account of the staff
attritions due to resignations, superannuation and
transfer of officials with the specific skill sets relating,
to technical management of core banking systems,
besides lack of adequate documentation.
While banks have addressed their pressing needs
with customisations around the core banking
solutions, not much effort has been made by the core
banking solution vendors to either incorporate these
requirements as part of their standard products or
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Robotic Automation Process for Banking Sector
SU cA UU CULL ENS auc elie Lh) Le Sooo
provide a facility to keep track of these changes. It is
also not possible for the vendors to keep track of the
changes been made in different versions and
different locations and sites across the banking,
industry, since these are global products. Further, the
lack of a standard method for integration of
applications have also lead to the complexity. This
has led to file based integrations with codes written
in both the applications. So, when the changes are to
be made in one of the integrated systems, the codes
of the other integrated system also needs to be
changed to take care of the changes and provide the
new functionality.
Figure A: Bank's Perpetual Cost
Banking Technology in India : Present Status & Future Trends 41horal
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What is Robotic Process Automation?
Robotic process relates to bringing in process
automation in data access relating to multiple
applications or screens to complete a particular task.
For example, in Call Centres, when a customer calls
the Customer Care Agent and wants to know the
particulars of his account, the agents access multiple
applications to respond to the queries of the
customer. He needs to login to different systems and
access the relevant menus and screens to provide the
required information since all the requirement is not
handled in one application. Thus he opens multiple
screens on his desktop and toggles between
different screens as per requirement. The process
though repetitive, is time consuming and delays
response to the customer.
Using Robotic Process Automation, the Call Centre
Agent can have a unified interface wherein the data
is fetched automatically (by application system login
at the backend) from the different applications and
can be displayed on a single screen instead of
multiple windows and this will facilitate faster
response to the customer queries and improve
interaction with the customer. This will help in
reduced turnaround time and improved customer
experience.
In the Robotic Automation Process, the system
connects to multiple applications through a profiled
User ID and the information is fetched into the
screens. This information is also stored in the
memory of the desktop that is used for accessing the
application. Based on the coordinates, the
information is fetched from the memory and used at
the various locations for processing. This helps in
providing a unified screen of processed information,
without the need for manually logging into different
applications and waiting forthe response.
Robotic Automation Process can be implemented at
situations where the tasks are repetitive and time-
consuming. It will bring in process efficiencies.
Physical integration with various applications will not
be required since there will be a single application
which will fetch data from multiple application
through legitimate user IDs.
See exactly what
7, your users are
Vos doing inside and
across their
applications
A occned
, Y
9 CC
Improve Measure
Streamline manual Identify process
processes that inefficiencies,
‘cost money bottlenecks and
‘compliance risks
Figure B - Phases in Robotic Process Automation
‘Gremio
Sora
Grid 1 - Typical Banking Applications in Use in Different Banks
Understanding Robotic Process Automation
Although the term "Robotic Process Automation’
suggests physical robots wandering around offices
performing human tasks, RPA is a software-based
solution. In RPA parlance, a “robot” is equivalent to
42 Banking Technology in India : Present Status & Future Trendsone software license. For business processes, the
term RPA most commonly refers to configuring the
software ‘robot’ to do the work previously done by
people. RPA software is ideally suited to replace
humans for so called “swivel chair" processes;
processes where humans take inputs from one set of
systems (for example email), process those inputs
using rules, and then enter the outputs into systems
of record (for example Enterprise Resource Planning
(ERP) systems) (Figure 1).
Figure
RPA Software be ldeatly Suited or “Swivel Chal” Processes,
ERP
CRM
HRM
Legacy
Consider, for example, a human resource (HR)
specialist in charge of on-boarding new employees
for a large company. The on-boarding process
typically entails logging on and offa dozen systems to
set up a new employee with benefits, payroll, email,
voicemail, security clearance, office space, office
furniture, computer, parking pass, expense account,
identification badge, and business cards using
standard rules. Multiply that process by the
thousands of employees who are on-boarded each
year in many large organizations. Now imagine that
RPA software has been configured to do all this work
just as the HR specialist did - by logging on and off
systems with its own assigned logon ID and
password to perform these routine tasks.
How Robotic Process Automation Works?
Programmers use one of a number of different
programming languages to create each application
running on your desktop. Yet, all of the applications
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have one thing in common. Each includes a set of
objects that interact with the underlying Windows®
operating system. Application developers originally
constructed and assembled a user interface designed
forenduserease of use.
be
‘names wa
potion
Some applications offer Application Programming
Interfaces (APIs), that both describe the objects
within the application and the manner of accessing,
them. Many applications do not offer APIs at all, or if,
they do, the APIs may not access features you need.
Even those that do offer APIs often do not provide a
flexible way to allow for user process optimization.
Before Robotic Process Automation, if you tried to
integrate data across applications, you were limited
to the data integration points the original developers
thought were important. Those do not necessarily
reflect what is important for your business today.
Robotic Process Automation takes a unique
approach to automation. The powerful, yet intuitive,
Robotic Process Automation software allows
developers to integrate any UI object from any
application with any other object in any other
application (Figure 3a).
Takes Dnetenied kutematinn
Figure 3a - Robotic Process Automation
Banking Technology in India : Present Status & Future Trends 43Every mouse click, every link, every submit button
communicates between an application's objects and
the operating system. Robotic Process Automation
leverages these ongoing communications, and
resides between the applications’ objects and the
underlying Windows operating system(s). In effect,
Robotic Process Automation breaks down your
applications’ walls and allows you to use the program
components in ways well beyond the applications
developers’ original intentions. It uses an event-
driven approach to inject code into participating
applications at runtime. This code performs a given
action (automation, process improvement) once a
predefined event occurs.
Using Robotic Process Automation software, a
typical entry-level programmer can create
automations that offer immediate benefit to your
desktop users. Moreover, you can create robust
automations among legacy applications and newer
solutions such as Web Applications, Web Services,
Rich Internet Apps, and Mashups to deliver
significant long-term benefit to your enterprise.
How RPA is Different from Business Process
Management (BPM)?
RPA is “lightweight” IT in that it does not disturb
underlying computer systems.
RPA software is an example of ‘lightweight’ IT, a term
used to describe front-end, commercially available
software that supports processes and is typically
adopted outside the control of the IT department.
RPA technology sits on top of existing systems -
without the need to create, replace or further
develop expensive platforms. RPA software accesses
other computer systems the way a human does ~
through the user interface with a logon ID and
password. RPA software accesses other systems
through the presentation layer ~ so no underlying,
systems programming logic is touched (Figure 3b).
RPA products do not store any data. In contrast to
RPA software, BPM solutions interact with business
logic and data access layers.
0a softmre weer act
‘wim the preston
BPM soma merternts
Figure 3b - Difference in Interaction between RPA and BPM
RPA does not replace BPM, but rather complements
it (Figure 4). RPA and BPM are each suited to
automating different types of processes. BPM
solutions are best suited for processes requiring IT
expertise on high-valued IT investments like ERP and
Customer Relationship Management (CRM) systems.
BPM solutions are developed by IT staff. The two
distinguishing attributes of RPA software - it's
designed for non-programmers to use andit does not,
disturb existing systems - means the threshold of
business processes worth automating are
substantially lowered, as illustrated by the blue tail in
Figure 4. Now, those swivel chair processes that are
‘owned by operations and are too small to justify the
use of IT development resources can be automated
by operations folks. RPA solutions are typically
Figure # new
i
i
ns it
ea St
44 Banking Technology in India : Present Status & Future Trendsdeployed by business operations staff with IT
oversight (but not with IT developers) for processes
that require business and process expertise. The
significantly lower IT investment costs now makes
automating these processes financially benefici
‘Boariane Gaal | ranger Provenenn | ALR on
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How RPA can help Indian Banking Sector in the
Current Scenario?
With banks in the process of deciding to upgrade
their CBS, they need to freeze further customisations
inthe current operating version.
RPA can help banks to meet the requirements that
‘emerge in the period till migration, without going for
customisations in the Core Banking. This will make
the migration process smoother.
Further with the proposals for mergers gaining
ground, RPA can be a very important tool to manage
the Transition of Technology Systems, with proper
understanding of the complete ecosystem. This will
help in a planned integration of the technology
systems with the resultant entity after merger.
Typical issues in Contact Centre ( before RPA)
Figure 5. Contact Centre before RPA
A Leading International Bank Operating in
To+ Countries
‘Customer information
in various systems,
‘data islands
Large contact canter
‘for Crecit Card
Figure 6 Contact Centre Process after RPA
Banking Technology in India : Present Status & Future Trends
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Major Benefits of Robotic Process Automation
Specific benefits of RPA include:
* Helping you monitor exactly what users do in
virtually any application, analyzing
inefficiencies and compliance risks, and
automating manual processes that save time
andmoney
* Providing an iterative approach for more
rapidly realizing ROI benefits of application
automation projects
* Simplifying and expediting the application
automation process, thus reducing the risk for
newautomation projects
%* Reducing operational costs by streamlining
existing business processes
* Extending existing applications to comply
with new business requirements (e.g.
regulatory compliance)
* Allowing and restricting access to certain
application functionality, based on particular
roles
* Extending legacy applications to participate in
next-generation portals, mashups, and rich
Internet applications
Improving effectiveness of up-selling and
*
JTHOR’S PROFILE
Shri Rakesh Kumar is General Manager, Information Technology Di
cross-selling campaigns by providing timely
and accurate access to customer, competitor,
and promotional data
* Providing a single unified view to streamline
processes
Dramatically reducing average handling times
Improving customer satisfaction by resolving
issues more quickly
%* Reducing training costs significantly for new
and existing employees
Simplifying compliance with regulations and
laws.
CONCLUSION
Robotic Process Automation promises immense
benefits to the Banking Sector in India. We expect
the implementations of the Robotic Process
‘Automation to pick up in the months to come, on
specific areas in Banking. This will also facilitate a
smooth migration to the latest versions of the CBS,
besides reducing the dependence on human
interfaces for standardised repetitive tasks.
(Continued on page 58)
sion, Punjab National Bank. He has
over 38 years of banking experience and has worked in various capacities. He has exposure of over 10
years in Information Technology and has been a member of the core team implementing Core Banking
and extending banking and financial services through alternate delivery channels. He was instrumental in
launching PNB-Global Credit Card.
Shri Rakesh isa CAIIB anda Post Graduate in Commerce from University of Delhi.
46
Banking Technology in India : Present Status & Future TrendsTHE JOURNEY SO FAR
lf ‘one were to trace the journey of analytics in
banks, onewill probablyrefer to the days of vertical
specific reports (online and periodic) which were in
use by various verticals to analyse
profitability/growth within the vertical and at the
bank level. These reports moved from tabular to
graphical, then to being interactive (with drill downs)
involving supporting data marts (sometimes Data
Warehouses), the migration happened from vertical
specific marts to Operational Data Stores which
enabled analysis of trends in the movements of key
figures across the bank.
‘The Operational Datastores became important as
the bank had to cater to Automated Data Flow
requirements for sharing of information with
regulatory bodies. The need for operational
datastores was also compounded by the fact that the
number of vertical specific applications started
growing with the growth in complexities within each
vertical which warranted the need for hosting siloed
applications to support specific functions but when it,
came to reporting, the data from across all the
applications was to be collated and churned, thus
began the advent of DataMarts, Operations
Datastores and Warehouses.
“Still Structured’ Looking at it today, the data within
the Datamarts and Operations Datastores was still
structured and logically queriable. Though the
hosting of these enterprise DataStores required
huge investments (compared to technology budgets
of those days), it had laid the foundation for the
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Analytics in Banking - Technology Perspective
present day analytics. In the initial stages, these
investments supported management dashboards
andvertical specific MIS.
MOVING FROM STRUCTURED TO
UNSTRUCTURED DATA
Unstructured data —from social media posts to
images, email and web logs — is growing at an
exponential speed.
Here are some indicative statistics on social media:
Worldwide there are 2.22 billion social network
users online. Global social network penetration is
31%, with active Facebook users itself being 1.59
billion,
With so much valuable information available, many
banks & financial institutions have recognized the
potential of Big Data & Predictive Analytics to
mitigate risk, improve customer experience & tap
incremental revenue. Banks empowered with
advanced analytics are now using -
* Structured data (existing customer & account
profile data)
Semi-structured data (social media)
* Unstructured data (customer support audio
files).
With application of social media analytics, banks can
cull out and decipher large amounts of data from
various social media platforms. This helps explore
customer sentiment about brands, trends, issues
faced, effectiveness of marketing campaigns,
competitor brands and competitor intelligence, etc.
Banking Technology in India : Present Status & Future Trends 47Findings can be used by sales, marketing, risk and
other functions to arrive at more informed and timely
decisions. Today banks can also forecast customer
needs and behaviors more precisely and deal
issues before they can damage the business's
reputation.
Social media analysis involves identifying and
collecting relevant social media data around brand,
customer feedback and discussions. Data-gathering
tools help banks collect customers’ tweets, blog,
posts, status updates, etc. real time from various
social media sites, based on pre-defined search
parameters. This allows companies to track and
respond to customer updates and posts/tweets on
immediate basis.
The next step involves analyzing the collected data
to understand customer sentiment. The data will
contain plenty of irrelevant information. Clutter
around the data is removed to improve the accuracy
of the analysis. Methods like Semantic analysis are
used foradvanced data-cleansing which groups large
amounts of data based on the relationship between
words and/or phrases. It provides a higher level of
refinement than text analytics or natural language
processing tools. Semantic analysis goes beyond
classifying customer comments into positive,
negative and neutral, and provides insights into what
customers think about products, including what they
like and what improvements they would like to see.
Analyzing the data helps banks to segment the
customers effectively, identify the influencers from
their social groups, etc. After this, banks integrate
unstructured data with structured data to obtain a
360-degree view of customer. This helps track
customers’ activity on social channels, create their
digital profile, pull user location and track their
spending habits, further providing insights on
customers’ potential behavior, patterns and
preferences, which will help banks to offer
personalized products/services/offers on a real time
basis.
MERGING INTERNAL AND EXTERNAL
DATASOURCES
More and more banks are merging internal data (on
premise databases, data warehouses, Hadoop, cloud
data sources & apps etc.) and data from external
sources (social media, market & sales intelligence
data, macroeconomic data etc.). Analytical tools are
applied to this combined data set which helps in
arriving at meaningful insights.
CAPTIVETO CLOUD
The growth in the amount of data generated by
traditional and modern sources (transactional, social
media along with the audio support and voice calls)
requires huge investments in the Storage and
computing resources required to churn all the
information and to put it to beneficial use. This
paradigm shift in the volume of data being churned
by organizations has driven a shift from captive data
stores to use of cloud based infrastructure. Cloud
providers today offer cost effective scaling up
options to organizations, which intend to start small
and then scale up based on need.
PRESENT DAYANALYTICS IN BANKS
Now, the focus is shifting towards advanced
analytics, which enables banks to perform predictive
analysis, Big Data Analytics, data mining, location
based intelligence, etc. With these analytical
tools/methods, banks can now derive insights that
directly impact their business strategies, help in
taking major decisions, be it to drive revenue, to
control costs, or to mitigate risks, which can be
infused with data and analytics. Decisions based on
analytics can help to strengthen customer
relationships, devise new customized
products/services better suitable for customers,
generate incremental business & meet regulatory
requirements.
48
Banking Technology in India : Present Status & Future TrendsDRIVERS FORANALYTICS IN BANKING
Strategy and Direction: Analytics is the foundation
for formulating business strategies, economic
forecasting, product/channel development and
business improvement.
Improving Customer Experience: Using analytics for
customer experience management helps in
delivering personalized, more meaningful and
contextual interactions while assisting customers
with their financial needs. More and more banks are
exploring real-time delivery of product or service
offerings at the right time and sophisticated
relationship pricing.
Insight on Customer Behavior: While demographics
and current product ownership are the core
parameters, behavioral, preferential and attitudinal
insights are gaining importance, as channel selection
and product use become more differentiated. Banks
are using the following approaches:
%* Sentiment analysis - Analyzes electronic text
from files, reports, surveys, forms, e-mail and
more to identify a user's thinking and
priorities.
%* Social media analysis - Collects and analyzes
intelligence gathered from a variety of social
mediasources
* Customer lifetime and profitability value.
Risk and Fraud Management: ‘Big data’ can be
effectively used even for risk and fraud management,
with data mining expanding to include transaction
patterns and social media interactions which can
point potential losses or fraud.
With integration of structured and unstructured
data, banks are exploring traditional risk
management for pricing and other decisions. Big data
insights are used for risk adjusted pricing and
transaction scanning to prevent fraud and money
laundering. Insights from big data also help banks in
managing credit risk.
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Evaluation of Channel Usage: Analytics helps banks
understand channel effectiveness and performance
based on both customer behavior and transaction
mix. Customer satisfaction, channel profitability and
models to improve retail delivery can be arrived at,
based on data collected through delivery channels.
‘As more banks work harder at migrating customers
to digital channels, analysis of engagement and shifts
in channel use become important indicators of
satisfaction and re-pricing opportunities.
Marketing: Banks are now able to market unique,
timely, and relevant offers based on customer
insight. Performing analysis across multiple channels
allows banks to utilize marketing spends efficiently
and facilitate higher conversion of sales leads.
With application of analytics for lead generation,
campaigns and customer segmentation, the
advantage can be derived by driving analytics real
time to increase it's relevance multifold. With more
and more disruptive digital changes taking place in
the financial industry, analytics will help banks stay
relevantand achieve sustainability.
ANALYTICS HAS MOVED FROM
POST-FACTO TO REAL-TIME
Following area few initiatives which indicate present
day analytics is real-time:
Natural Language Processing with Deep Learning:
Banks are investing in virtual assistants to
understand speech and text inputs with variation and
respond to Bank's internal process related queries.
These solutions are maturing to cater to customer
queries on Bank's channels, namely Call centre,
Internet Banking and Mobile Application.
Use of Machine Learning and Neural Network for
Personalization: Personalization of customer offers
to cross sell and upsell products to customers.
Predicting avenue through neural network and
Machine Learning of customer base and their
behaviour. These initiatives help in prediction of
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customer's interest in the product offering, preferred
time and channel of communication suitable for the
customer.
Customer Genome: These initiatives involve a very
detailed understanding of each customer based on
his/her lifestyle, life stage, type of engagement with
Bank, transaction patterns, preferences regarding
travel, health, food & dining etc.
This data is acquired through various transactions of
customers, eg., when customer swipes card at a fast
food joint, data gets captured. Text mining is used to
identify the merchant, certain parameters are
applied for identification through rules engine (eg.
more than 4 transactions ina month means customer
likes fast food). With this identification, customers
are tagged into different categories. With such
insights on customer behaviour, patterns,
preferences, Banks are better prepared to offer
tailor-made products/services to customers.
Voice based Analytics: These initiatives involve Real
Time Voice Analytics and call routing at call centres
based on Speech Analytics and Deep Learning. (Deep
Learning is a branch of machine learning based on a
set of algorithms that attempt to model high-level
abstractions in data by using a deep graph wit
multiple processing layers, composed of multiple
linear and non-linear transformations).
Banks are working at developing capability for Real
time call analysis for speech sentiment and alert the
call centre agents or supervisor fornecessary action.
Location based Real time offers: This includes, real
time analytics based on transaction data on ATM or
PoS and customer location, for providing best suited
offers to customers.
Eg. - If customer withdraws cash from ATM or swipes
card in a PoS machine, instantly offers related to
dining delight can be sent to his mobile, Customers
are now eligible to receive one offer per day which is
nearest to his transacted PoS or ATM.
Analysis includes:
% Transactionamount
* Typeof Merchant, Location of transaction
* Availability of offer in the transaction
proximity
Email Sentiment Real time Analytics : Mail sentiment
analytics uses machine learning to identify customer
sentiments in a mail and takes quick action which
involves:
* Automated, multi-dimensional analysis of
English emails - content and context
* Automatic segregation and prioritization of
English emails
* Smart, editable auto-response generation in
English
* Aggregated, drill-down dashboard for
subsequent ("post-call”) Analysis
Phrase wise, priority wise, process adherence-
wise, etc.
* Productivity analysis for e-mail channel.
APIs - Collaborations & Chains
Present day analytics has also moved from
organization specific to inter-organization
collaborative analytics. Blockchains are re-writing,
the way organizations collaborate with each other.
APIs are helping organizations collaborate based on
data services shared/exposed by one another. A few
examples are:
Use of social media for tracking defaulters - Google
Big Query and Social Media API's are helping banks
profile the defaulters and find matching profiles and
zero down upon the current location and
whereabouts of theirdefaulters. Such use of big data
analytics is helping us reduce TAT incurred for
defaulter tracking and recovery.
DISRUPTIONS AND THE FUTURE
With more and more digitally disruptive changes
taking place in traditional marketplace and
50
Banking Technology in India : Present Status & Future Trendsunconventional players like Fintech startups newly
entering the markets, banks need to -
% Be open to change - Be open to the process of
engaging with external technology solutions
and invest knowledge capital and resources
early on inan innovation process
* Collaborate & Co-innovate - Collaborate with
start-ups and create new opportunities by co-
innovating products/services.
* Incubate & Invest - Venture investing will help
FS players and start-ups to complement each
other in terms of innovation and capital needs
and overcome challenges faced while
operating singularly.
To encourage such collaboration, Axis Bank has
recently launched “Thought Factory’, an innovation
lab facility aimed at accelerating the development of
innovative technology solutions for the banking
sector. It's an initiative through which Axis Bank will
‘engage with FinTech start-ups, who could potentially
impactor disrupt Banking.
The objective of the Lab is to drive technology
focused innovation by discovering and deploying
useful new technologies through experimentation,
quick prototyping, and pilot launches that provide
consumer insights/feedback. Projects undertaken
would need focused technology investigations and
testing of market potential.
HOR’S PROFILE
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The Innovation Lab will work closely with the startup
community that are redefining banking in the digital
era, The Bank is experimenting with emerging
technologies such as blockchain, artificial
intelligence, mobility, and cloud to bring about
disruptions across functions including Credits,
Deposits, Wealth Management, Mobile Payments,
and Security etc. Axis Bank will engage with the start-
up community to fast-track the innovation journey.
The bank also hosted Hackathons for identifying
talent across the country for the in-house innovation
teamat ‘Thought Factory’.
EXCITING TIMES
These are exciting times with this pace of change
never been seen before. What's interesting is that
the banking fraternity has very well adopted and
benefited from the pace at which technology is
changing the way we conduct business. Today, we as
an industry are capable of consuming/analysing (to
our benefit) almost all of the digital data which is
generated (Structured, un-structured, social media
and collaboration). It is difficult to predict what lies
ahead. Keeping pace with the change is in-evitable,
as on date there is no right or wrong way of
approaching data - organizations have to churn and
analyse every byte of information available to them,
leaving no byte unturnedis going to be the theme for
the future
Shri Amit Sethi is the President and Chief Information Officer at Axis Bank. He has rich experience in
leading IT for delivering business value and enterprise agility. Before j
ing Axis Bank, Mr. Sethi served as
the Senior President & CIO at Yes Bank. Prior to that, he was with ICICI Bank as Business Technology
Head.
Shri Sethi holds an MBA in Finance and a degree in Electrical Engineering.
He enjoys travelling, watching movies and reading about wild life, science, culture and history.
Banking Technology in India : Present Status & Future Trends 51bral
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HE banking industry today is in a state of flux,
with multiple technology changes cutting across
various facets of the value chain. These multitudes of
technology changes are impacting the way banks
conduct business, as the traditional banking
methods are not enough to meet the ever increasing
customer expectation and to improve the
profitability.
Non-banking service providers like Fintech
companies, High-tech companies and telecom
Banking Technology - Global Trends
Shri NK Subbu, Head (Technology), South Asia, Citi Bank Ltd.
companies are causing disruption and
disintermediation, often targeting discrete highly
profitable segments of the banking value chain.
While the degree of disruption is different for
different banking services, nonetheless this is a
threat looming and is expected to accelerate.
Surprisingly, the disruptions and related technological
changes are happening all over the world. This is also
due to the fact that the "Worldis lat’
stanc cRM
(GALES, SERVICE 8 x SELL)
5.
Typical Banking System Architecture - Current
Artal items
52
Banking Technology in Indi:TECHNOLOGY ARCHITECTURE -
TODAYAND TOMORROW
Based on evolving technological changes, Banking
Technology architectu
the current state, near future
state (1-3 years), future state (3-5 years) is depicted in
the following pages with the salient features:
Salient Features of Current Trends
*
Enhanced services offering through Internet
and Mobile platforms, with self-help features
Reactive approach to launching alternative
paymentoptions to meet the market demand
No design or architectural changes to the Core
Banking platform for capturing additional
information for FATCA, KYC, FNA, etc.
Customer relationship module for servicing and
crosssale, using static data
New customer acquisition through Internet,
Mobile, ATM
Nascent stage of digitization of critical
processes, with no major focus on
improvement in operationalefficiency
Expensive data warehouse used for normal
reporting. Limited use of scientific and
statistical methods for data analysis and
decision management
External and internal interfaces are MLI
(Message Level Interface)-based
‘While enhancing the services offered through
Internetand mobile, not much attention is paid
to the core systems which results in sub
optimal design, delayed time to market and
post implementation issues
cusToMeRs
PR OBPECTS / CUSTOMERS
Typical Bankina System Architecture — Near Future
‘Ace told bd
Banking Technology in India : Present Status & Future Trends
53* Branch, ATM and PoS networks still continue to
expand,
Services Offered - Future Trends [1 to 3 years]
* More services/transactions are offered through
digital medium, tending towards Mobile
banking rather than Internet
* More efficient, API based interfaces with the
core banking backend systems
%* Standardization of payment systems across
banks. This will no longer serve as a
differentiating factor
* Customer relationship module will be more
dynamic andwill be based on real time data
Increased customer acquisition through
Internet, Mobile, ATM and availability of new
tools for this
Digitization with greater focus on operational
efficiency
Improved analytical functions through the data
warehouse, and decision making based on
statistical & scientificapproaches
Interfaces are based on API (Application
Programing Interface) and micro services
Focus on re-architecting the core banking
system to provide improved turnaround times
andlesser postimplementation issues
Trending towards reducing branch ATM, PoS
footprint
3
;
i ee
' Z
i
Typical Banking System Architecture — Future
CLOUD COMPUTING
(ATS nommcey | “toners ro
STAGE OF
DEPLOYMENT |
54 Banking Technology in India : Present Status & Future Trends% Robotic Process Automation (RPA) for reducing
the manual work.
Future Trends [3 to 5 years]
* Digitization of processes wherever applicable
and adoption of RPA where manual work is
being done. This will lead to a reduction of
backend personnel to a considerable
percentage
Offer most of the services through Mobile and
Internet with Audio and Video chat facility
* Significantly reduced presence of Branches,
ATM and PoS network. Also the primary focus
of the branch network will shift from execution
and servicing to sales and distribution
Implementation of advanced CRM tools with
high analytical capability
* Existing back end infrastructure and core
banking will be re-engineered to ensure very
high adoption of services/micro services based
architecture. Sleek and lean servers and cloud
based storage architecture will lead to
rationalization of data centre costs.
FUTURE TRENDS IN BANKING
TECHNOLOGY
Banks will be focusing more on the following
technology areas in the coming years.
Mobile &Mobility: Mobile technology is
revolutionizing the global banking industry by
offering new opportunities for banking both in terms
of Customer Acquisition and Retention. Mobile
banking adoption among the customers has been
much faster than the adoption of online banking
more than a decade ago, though on an absolute scale
mobile banking adoption has been slow and clearly
lags behind internet usage. This leaves tremendous
scope for increased usage of mobile banking. An
overwhelming number of customers use mobile
banking to check balance in their accounts. As of
today, mobile banking complements internet
banking rather than replacing it. With an expectation
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of unprecedented reach of internet through mobile,
it is time for banks to offer more and more products
and services through mobile platform. Banks will
focus on the following areas in the coming years to
increase mobile banking adoption by customers.
Improving Uland hence ease ofuse
* Improving Customer confidence by
strengthening security
%* Rigorous mobile app evaluation and testing
before releasing to customers.
Analytics: Existing data warehousing and datamining,
systems are used predominantly for reactive analysis
and reporting. With more and more tools that are
available in the analytics space, banking sector has to
extensively leverage analytics for Marketing and
customer segmentation, product management,
pricing, risk mitigation, fraud protection and
prevention.
Analytics is an IT-enabled solution and has to be
optimally used by the business units for different
purposes as mentioned above. The next step in the
evolution of analytics is the concept of ‘big data’ and
‘dynamic CRM system’. Big Data not only refers to
the volume of the data, but deals with variety of data
available for detailed analysis. The inputs to big data
analysis include social media data, bureau data, core
banking transaction data and channel utilization
data.
Robotic Process Automation (RPA): Process
automation is nothing new - organizations have
always looked for ways to achieve greater operating,
efficiencies and supporting growth. Much of the
automation was done by investing in newer or better,
integrated applications or with the aid of a
sophisticated business process management system,
Many routine processes, mentioned below are still
performed through manual means, and can be easily
automated through RPA and requires minimal
investment:
Banking Technology in India : Present Status & Future Trends 55horal
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Reconciliation
Extracting and reforming data into reports and
data boards
* Collecting social media statistics
* Scraping data from theweb.
In the coming years more and more robots will be
used to perform routine backend tasks, which will
result in lower costs and reduced manual errors.
Cloud Computing: Cloud Computing provides many
options to business leaders to achieve specific
business goals, which might help to reduce capital
outlay or reduce time to market The choice of cloud
{Private Cloud, Community Cloud, Virtual Private
Cloud, Private Cloud) and choice of services
(Business Services, Application Services, Application
Infrastructure Services, System Infrastructure
Services) which will be migrated depends on
business priorities.
With more and more large players such as Microsoft,
Amazon and Google offering services in the cloud
market, it has become imperative for banks to
explore adopting a cloud strategy to be competitive,
While it is imperative for banks to adopt a cloud
strategy in one way or another, effective cloud
services will depend on:
* Currentinvestmentin captive data centre
% — Securityand data privacy concerns
* Productsand services offered.
Unsecured Lending: Few emerging trends in Credit
Card industry are:
* “Multi-Function Cards” capable of accessing
multiple accounts (credit/debit) using same
plastic
* “Contactless Cards" which can even be a
sticker embedded with RFID antennas and the
customer has to just wave or tap the card to do
atransaction
* “Mobile POS’, which supports various
payment devices such as traditional magnetic
stripe, chip, contactless and mobile proximity
payment usinga smartphone.
Due to the recent wave of digitization in the payment
industry, card holders nowhave option to:
% Store Credit Cards in Mobile Wallets such as
Apple Pay and Samsung Pay, and make
Purchases at Merchant “Apps/E-Store” or at
NFC/Contactless Terminals
* Experience "M-Commerce" by Purchasing on
Merchant Apps using smartphones
* Experience “Mobile Banking” using Bank Apps
and avoid visiting branches.
Upcoming trends in sourcing of customers for Cards
and Personal Loans are:
% The usage of innovative models to assess
credit worthiness using new criteria such as
records of rent, mobile phone payments, as
well as behavior on social media sites such as
Facebook
* Multiple Bureau checks for comprehensive
credit worthiness check
* "Internet of Things,” leveraging the data
collected on the net and data mining for
trends, behavior patterns support personalized
offers.
By improving portfolio behavior, reward points are
increasingly being used, wherein banks mine
customer data and create analytics to integrate the
program with consumer's “Path to Purchase’,
Payments: Payment solutions consist of an acquiring
bank and issuing bank that are connected together
via payment gateway, payment processor and finally
the card network. While new methods of payment
mechanism evolve, the primary goal is to ensure
trust, security and low cost to all trading entities.
While the current payment mechanisms largely
depend on the hardware - a POS terminal, smart
cards, etc., recent developments in the internet and
mobile communication technologies has lead to the
replacement of the hardware peripherals by
software-only algorithms/systems. Software
56 Banking Technology in India : Present Status & Future Trendssolutions are much cheaper and have resulted in
reducing the transaction fees substantially. The
lower transaction costs have made it financially
viable to handle low-value transactions
electronically, which has resulted in increased
transaction volume. The increase in volume and
expectation of low transaction costs have led to
innovations in the payment and settlement industry.
Primary focus in these innovations are:
* Toimprove customer experience
To reduce transaction cost
To increase speed of execution
To perform safe and secure transactions
To facilitate direct interface to reduce
settlementissues.
ee eH
Branch, ATM, PoS Network: Banking services are
provided traditionally through the branch network
The issuance of debit and credit cards then facilitated
financial transactions via the ATM and PoS, reducing
the dependency on branches. With the advent of
Digitization and Mobility, core banking services are
now offered as self-service options through various
customer touch points. The increase in online
transactions prompted banks to give customers
more options to transact online such as on the
computer, laptop, mobile, tablet and even across
social media platforms.
Banks are also taking the digital route a step further
and focusing on digital branches to cater to the more
technologically advanced customers. These digital
branches are convenient for the consumers and are
also helpful to the banks as they provide tremendous,
advantages in terms of costs, productivity and
efficiency. Given the inherent advantages for both
the bank and the customer in performing self-service
transactions, its growth is set to increase
exponentially, thereby resulting in reduced footfalls
and lesser need for physical branches. While this
transition is already in progress and will continue
over a period of time, the branch, ATM and PoS
networkis bound to shrink over the next decade.
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Core Banking Architecture: All the current
technological changes to facilitate Internet Banking,
Mobile Banking, Data Analytics, and other new
payment methods are by building layers on top of the
existing core banking architecture. Most of the banks
still have legacy systems which were written a long,
time ago using a procedural method of programming.
While building layers on top of the traditional
systems will help in reducing time to market, thereby
increasing competitiveness, inherent flaws in the
traditional system will continue to exist. Also, chunks
of code written for regulatory and business needs of
the past are not required any more, but continue to
be in the system, which will slow down the
processing speed as the adoption of Internet and
Mobile Banking increases.
It is imperative that the architecture of the existing
legacy system be revamped or rewritten to get
maximum advantage of the modern technology and
new channels. This will require a lot of funding and
time. However, this needs to be done sooner than
later.
Digitization of Processes: Most of the technology
enhancements relating to digitization of processes is
being carried out today without directly linking to the
costs and operational benefit. While banks are
realizing the benefits, quantitative measures of the
benefits attached to the digitization process are
missing. Current digitization projects are not linked
to productivity goals and there are no proper means
to measure. Going forward, that will not be the case
and rewards and recognition will be linked to
meeting the goals set at the start of a di
project, rather than regarding the completion oft.
Blockchain Technology: Blockchain is a distributed
general ledger for recording the details of a
transaction correctly without giving the details of
parties involved and exposing any confidential
information. Bitcoin Blockchain is the General
Ledger of the cryptocurrency “Bitcoin’, Bitcoin is the
concept of an encrypted virtual currency using the
Blockchain protocol to perform financial
Banking Technology in India : Present Status & Future Trends 57The full benefits of all the above initiatives will be
transactions. Even though initial use of Blockchain realized only through proper employee education
technology was to create bitcoins, this technology _and customer education. Banks need to invest a lot
can beusedin: of effort to retrain employees to efficiently service
the customers using the new tools. Similarly road
shows and customer training sessions need to be
conducted on a periodic basis to explain the new
* New financial products based on approach and the embedded benefits to the
cryptocurrency. customers.
— ss
THOR’S PROFILE
‘Shri NK Subbu has a wealth of experience and knowledge in the technology domain. He is currently the
Head of Technology of Citi Bank, South Asia Cluster. He moved to a number of leadership positions with
technology companies (Birlasoft, Saksoft) before returning to Citi in May 2011.
* Virtualwalletand payments
% Clearing and settlement solutions
He holds a Masters Degree in Mechanical Engineering from the Indian Institute of Technology, Madras.
(Continued from page 46)
General Banking Automation Use Cases - Partial List
Credit RiskControl(CRC) -Limit Setup & Maintenance « EMyCerdissuance
Forex Update EMV Card DebtCard/ATM Card Replacement
RTGS Reconciliation Automated Data Flow (ADF) Process
NEFT Reconcitation
BusinessLoanFacilty (BLF) Process
Credit Card-Service to Sale
‘Anti Money Laundering. Transaction Screening
Basel |ll- various interim migration processes
POS Reconcilation~ 2/3-way Reconciiation
NostroReconcil at on—2/3-way Reconcliation
Vostro Reconailaten-2-may Reconctaton
+ Account Opening + BRC (Bank Realization Certficate)-3-way Reconcliabon
* TaxCollectons, + SENS (NEFT) Reconct aton-2-way Reconciiation
+ KYClor OMAAccount (Direct Market Access} + DD.IP.O.Reconcilation~2nay Reconcsiation
+ Cash Managemert Service (CMS) * Trade Receivables andDiscourting
+ Inward Remittance (Guick Creat) + FATCAProcess
* Charges Fteverssl + Electrone Straight Trough Processing (#STP)
+ KC + Suspense Accourt Reconalistion
+ ATMReconchation. 274 way + Straight-TrroughReconaliaton (incomng, Outgoing
+ ATI Dispute Payables. Recervabies)
+ Business FacityLetter (BFL) Generation Unified Ul, Composite Ul Adapbee Agert Deshtop
+ Vendor Code Creation Bancasurance- Auto Renewalof Term Poicy
+ Electron Cleanng Service (ECS) Detit Account Ciosing
+ Electronic Cleamng Service ECS) Crect XBRL Process,
58 Banking Technology in India : Present Status & Future TrendsOpportunities
E truly live in times that are changing at such
speed that keeping pace is a challenge.
Computers and technology have so smoothly taken
over our lives that imagining even a day without their
presence is near impossible. And as technology
improves, so are the challenges that are increasing in
complexity.
Cyber Security in a furiously changing world is fast
paced and rising in global importance. This near
ubiquitous computing atmosphere has been formed
because of developments and the convergence of
computing and communication technologies and
platforms. Banking sector is not untouched and new
banking technologies with unprecedented high
bandwidth and high speed are making the cut,
Processing of huge amounts of data in shorter span
has been possible and this has consequently enabled
and increased the possibility of unauthorized access
and misuse of customer related and other banking,
information.
As technological improvement brings promise and
enthusiasm to the banking industry, it many times
also brings new opportunities for cyber fraudsters
and hackers. The techniques and technologies used
by cybercriminals to target sensitive and confidential
banking information are refined and continuously
changing. As is said, the cyber criminals are at least
two steps ahead of banks and catching up with them
is near impossible. Itis thus desired from the security
perspective that continuously evolving controls be
put in place in banks, to prevent any future cyber
threats.
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Cyber Security - Future Challenges and
TUTE GRAS ACL Co colle LER col scolad
Some of the cyber security challenges and
opportunities that we may expect to see in the future
in banking industry are enumerated below:
INTELLIGENCE-LED SECURITY IN
BANKS
Intelligence-led Security is the collation, aggregation,
correlation, review and analysis of both external and
internal information to understand threats, ascertain
threat vectors, determine and minimize attacks or
losses. Banks will witness more reliance on an
intelligence-led security, as existing tools will fail to
deliver tracking of continuously changing security
incidents and behaviours. Real-time monitoring and
advanced analytics with quick incident management
will provide banks clear actionable intelligence.
By virtue of intelligence-led security programme,
banks will have more proactive and predictive
security program which will help in intelligence-led
decision making. The key elements of successful
intelligence-led security in banks will be:
* Integration: The threat intelligence should be
able to identify the enterprise wide threats
* Less Redundancy and Less Noisy: Excessive
redundancy and noisy intelligence together
can increase inefficiency. So, the technology
chosen should have low noise and less
redundancy
* Automation: Such system, if automated, will
increase the effectiveness of intelligence-led
security manifold.
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Intelligence-led security program can provide the
banks the cyber security and privacy protection
which can be built around Intellectual Property,
Information Assets, Physical Assets, Customers,
Employees, etc., beside bank's brand reputation.
RISK-BASED AUTHENTICATION IN
THE CLOUD
Bank's Systems and Technology explores the swift
acceptance of the mobile channel, the factors of the
InfoSec challenge, the shared approaches to fight
cyber frauds, and the broad benefits of a multi-tiered,
multi-factor methodology to mobile cyber security.
For banks, itis much easier to counter or fight against
known form of malware attacks than they do against
unknown form of cyber attack vectors or zero-day
threats vulnerabilities. That's why, one encouraging
approach to cyber security for the banking industry is
the concept of outsourced defence. It is possible that
identity and Cyber Fraud Management can be
outsourced or moved into the cloud. The cloud
security service providers can provide banks with a
lot of added background intelligence about cyber
attacks and issues that may not have hit one bank,
but have hit other banks.
By working with multiple banks on a real-time basis,
cloud security service providers can gather an added
comprehensive protection. Cloud security service
providers will be amassing the information,
behaviour patter, signatures, defense strategy, etc.,
which can helps banks to protect themselves from all
forms of even unknownattacks or zero-day attacks.
BIOMETRIC-POWERED NEXT
GENERATION BANKAPPLICATIONS,
Banks’ present day applications are heavily reliant on
passwords for authentication. The real problem with
these passwords is that so many passwords are
extremely difficult to memorise. Even if application
can be built which can go to great lengths to avoid
storing user credentials and passwords within its
protected and secured data area, it's difficult to stop
users from copying and pasting their passwords in a
plain text paper ornotebook or in a draft e-mail for an
easy reference.
Biometric technologies promise an authentication
technique which is easier than memorizing or
copying and pasting a password. One approach to
biometrics for bank can be voice print identity in
which the customer may be asked to reprise a phrase
‘ora number of digits. The phrase thus echoed, can be
the customer's home landline number or his mobile
number. This will help to get rid of the various forms
of replay attack. Even if the cyber thief has recorded
the customer's voice, he cannot be successful as the
requested phrase will be a random sequence of
digits, or could be one of numerous random phrases.
Voice print IDs can be replaced by another promising
technique like facial recognition which can make
banking platforms even more secure. The biometric
techniques of future can be vulnerable to replay
attacks which needs to be taken care by
randomization.
CREDIT CARDS WITH ADVANCED
TOKEN GENERATORS
One of the main problems with current day token
generating systems is that devices are large and
heavy. The future technology may eliminate this
problem. Itis certain that a light weighted technology
will evolve, which will be easy to carry orstore.
BYOx TRENDS WILL INCREASE IN THE
WORKPLACE
The bring-your-own (BYO) trend is going to emerge
stronger, whether banks like it or not. The challenge
can be tackled by developing good policy guidelines
todealwith.
As the instances of bringing own mobile devices,
applications and cloud-based storage and access in
the workplace continues to grow, banks will see it as
a cyber security risk. These risks can be exploited ata
60 Banking Technology in India : Present Status & Future Trendsmuch greater rate. These risks can arise from:
both internal and external threats
mismanagement of devices
* external exploitation of existing software
vulnerabilities
result of poor and testing of applications.
Some of the stated risks are going to continue and
may not be eliminated completely. These risks based
on the cyber risk appetite of the banks need to be
accepted. All these should be the apart of a well-
structured and established BYOx program.
Itis expected that some of the users will find away to
use their own devices at workplace, even if the bank
has a policy against BYOx. Effective review and
monitoring will be crucial here since if a BYOx policy
if poorly implemented, a personal device can cause
accidental disclosures due to thin line of difference
between personal data and official data.
DEVICE-BASED AUTHENTICATION
Technology will be the key differentiator in the
banking sector. A lot of modern day breaches happen
as banks are not able to authenticate the customer
device in totality. The next generation technology
will see a new business model which will place the
device manufacturers and network service providers
inthe hotspot.
With the explosion in mobile devices, there is aneed
to have differentiation among these devices or to
identify them uniquely. Some of the experts have
predicted the possibilities of having a secure area on
a smart phone available - probably for a fee — to
banks and financial companies and other payments
service providers. Such device based authentication
will be embedded into the mobile devices by the
manufacturer or can be located on a detachable SIM
card or microSD card, which can be provided by the
bank toits customers.
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THE REAPPEARANCE OF PHISHING
Banks need to establish a more robust review and
monitoring mechanism for phishing e-mails reported
and received by customers, particularly spear
phishing, which is targeted attacks. Although
phishing is not a new attack, however, cyber thieves
will be happy to capitalise on opportunities even in
the future.
High profile breaches of customer data which are
anticipated in the future may affect the customers, as
they reasonably expect e-mails from the bank
concerning any action they should take immediately
like resetting passwords, etc. In such circumstances,
spear phishing s likely to be rife and for customers it
will be easy to take these e-mails on face value.
Banks will have to device an alternate way to
‘exchange information with the customers in a safe
and secured manner.
STATE-SPONSORED ATTACKS
AGAINST BANKS
There will be a continuation of state-sponsored
targeting, attacking and hacking in the banking and
financial sector as they are strategic in nature. These
attacks will be more malicious and likely to occur over
the next few years. Since the banks are targets of
opportunity, there could be more sabotage attempts.
More Usage of Machine Learning in Cyber
Security
Banks will see the augmented emphasis on areas like
machine learning which is a sub-division of artificial
intelligence and gives computers and devices the
ability to learn without being clearly programmed for,
that.
In the context of cyber security and risk management,
an exceedingly cutting-edge analysis engine grounded
‘on machine learning can make it enormously difficult,
for hackers to bypass discovery, which means banks
can proactively alleviate risks from multifaceted and
emerging cyber security threats.
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EMERGENCE OF RANSOMWARE
AGAINST BANKS
Banks will witness growing impact of ransomware
Banks which are not prepared may lose millions. The
challenge for banks will be to deal with the social
engineering techniques that are used to plant
ransomware. Better education to its customers and
employees and real-time security protection, can cut
down the threat size of the ransomware.
As canbe seen, future threats are no less than seen in
a sci-fi movie. The threats will be many and varied,
but these threats will be a huge opportunities as well
A bank with better cyber security offered to its
customers and stakeholders will attract many
customers and retain existing ones. Hence, banks will
have to build a holistic, integrated approach to cyber
security ~ may be by going in for Fusion Centre for
Cyber Security, which will integrate fraud
management, cyber security, IT team, physical
security, etc., that will boost cyber intelligence and
response. The future may be daunting and
challenging, but certainly exciting and those banks
that are well-prepared now and ready to handle the
uncertain future head-on would certainly emerge the
winner.
AUTHOR'S PROFILE
eee
‘Smt Nirmala Sridhar, General Manager, Vijaya Bank, is a banker with over 30+ years of banking
experience. She heads the IT and Strategy division of Vijaya Bank. Smt Nirmala is a Master of Science,
CAIIB, MBAand CISA.
62 Banking Technology in India : Present Status & Future TrendsSECTION - Il
1A
IDRBT
I efeL aL me Ree (LLL YE IE
Excellence Awards
2015-16
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THE JURY
Smt. Usha Thorat Shri. M. V. Tanksale
Former Deputy Governor, RBI Chief Executive, IBA
Chairman of the Jury Member
- Oe
~~
Prof. G. Sivakumar Prof. B. H. Jajoo
IIT, Bombay IIM, Ahmedabad
Member Member
Dr. Santanu Paul Shri Rajesh Doshi
CEO & MD, TalentSprint Senior Executive Director, NSDL
Member Member
64 Banking Technology in India : Present Status & Future TrendsBACKGROUND
DRBT has been recognising Indian banks for
adoption and innovation of banking technology to
enhance effectiveness of banking ecosystem. Year
2015-16 marks the twelfth year of Banking
Technology Excellence Awards.
Over the years, the award categories have changed
to reflect the rapid change that banking IT landscape
has undergone. The current year award categories
areas under:
For Commercial Banks
* Category I - Use of Technology for Financial
Inclusion
* Category - Digital Banking
* Categoryill - Electronic Payments
% Category |V- Analytics and Big Data
* Category V - Use of Technology for Fraud
Prevention and NPAManagement
CategoryVI - Managing IT Ecosystem
% CategoryVIl - Cyber Defence
*
* CategoryVIll - Innovative Use of Technology.
For Co-operative Banks
* Best |T-enabled Co-operative Bank
% Best IT-enabled Regional Rural Bank.
The commercial banks are sub-divided into large,
medium and small banks to mitigate the chance of
scaleand maturity bias.
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Category eee
reed
(Cae)
Large Banks ‘Above 3 lakh 16
Mid-size Banks | Above 4 lakh but 16
less than 3 lakh
‘Small Banks Upto 1 lakh 14
PROCESS
The process for the selection of awards under various
categories consists of three stages:
* Questionnaire administration
Response submission by banks
* Critical evaluation by Jury and decision on
awardees.
Jury members consists of eminent personalities from
industry, academia and banking fraternity. Jury
member first recommends the category under which
awards are to be given and guidelines on the
evaluation parameters.
Detailed questionnaire is then prepared for each
category by IDRBT, assisted by External Knowledge
Partner Team (Deloitte India). Banks are given 3-4
weeks to submit their responses. Thisis followed bya
detailed evaluation of the responses. Jury members
go through the detailed working, considering merit of
each case before choosing the winner of the
category.
Banking Technology in India : Present Status & Future Trends 65bral
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AWARD WINNERS - 2015.
Ne
foNizcena Pret O
1 | Use of Technology for
Financial Inclusion
Union Bank of India
i
aa
Bank of Maharashtra
EVENT)
Karnataka Bank Ltd
(Special Mention)
2_| Digital Banking State Bank of India | Andhra Bank The Karur Vysya Bank Ltd
3_| Electronic Payments Bank of India Vijaya Bank South Indian Bank Ltd.
4 _| Analytics and Big Data ICICI Bank Ltd. - -
5 | Use of Technology for Fraud | HDFC Bank Ltd. | -- -
Prevention and NPA
Management
6 _| Managing IT Ecosystem Bank of India ‘Andhra Bank The Karur Vysya Bank Ltd,
7 __| Cyber Defence ICICI Bank Ltd. _| Yes Bank Ltd RBL Bank Ltd.
8 _| Innovative Use of Technology
State Bank of India
State Bank of Hyderabad | Indusind Bank Ltd,
Category Winner
Co-operative/ Regional Rural Banks
‘Special Mention for
IT-Enabled Co-operative Bank
‘The Karad Urban Co-operative Bank Ltd.
Best IT-Enabled Regional Rural Bank
‘Andhra Pradesh Grameena Vikas Bank
BANKING TECHNOLOGY EXCELLENCE
AWARD SNAPSHOT
The attached report covers key aspects of the
responses provided by the participating banks. Data
and approach presented in the report are based on
and limited to the data provided by the participating
banks unless otherwise stated.
USE OF TECHNOLOGY FOR FINANCIAL
INCLUSION
Indian economy is growing at a healthy pace of over
7%. Indian government is making effort to boost
economy, and ensure every section of society
benefits from the growth. However, a large untapped
marketis still outside the formal channels.
The Indian government, regulators, banks and non-
banking organizations are working towards a
common goal of financial inclusion for the masses.
Technology has played a catalyst role in reaching out
to financially secluded population at an optimum
cost. Mobile banking, Aadhaar based payments,
micro ATMs are few of the technological solutions
that have added muscles to financial inclusion goal,
Initiatives like PMJDY, PMSBY, DBT, Pradhan Mantri
Mudra Yojana, Atal Pension Yojana, which have been
rolled out by the government of India have led to a
surge in number of unbanked people getting linked to
formal banking services. As on 29.06.2016, 22.29
crore accounts have been opened under PMJDY
scheme with 18.22 crore RuPay cards issued.
Trends in financial inclusion segment.
* Public sector banks have taken alead in setting
up IT-enabled specialized Fl branches
* Banks have put in place an automatic file
transfer system between them and insurance
companies to smoothen enrolment process
under social security schemes
66 Banking Technology in India : Present Status & Future Trends% Some of the participant banks in the large
bank category have seen a stabilization in
number of accounts opened under BSBDA
* Enrolment under PMJDY scheme grew at over
50% with PSU banks accounting for bulk of
the growth
%* Active account (>1 transaction in a quarter) as
a percentage of total accounts ranges from:
17; DE 30%,
* Zero balance accounts as % of total accounts
ranges from:
‘5%, 65%
% Average account balance maintained in
BSBDAaccountsis close to Rs. 2000
% BSBDA accounts closed in the year as a % of
total accounts ranges from:
02 ET 5.6%
% Average deposit balance per SHG is close to
Rs. 10,000
% DBT customer for banks have seen a growth of,
over 100% in 2015-16 over 2014-15
PSU banks lead the pack in terms of account
opened though eKYC route. Some of the
banks have opened over 5 lac accounts using
eKYC
* Connectivity issue/delay in receiving OTP,
biometric authentication rejection are sighted
asmajorreasons for transaction failure
Innovative approaches by Indian banks in
promoting Financial Inclusion
%* Specialized technology enabled financial
inclusion branches
* Acceptance of request for sanctioning of
overdraft facility under PMJDY through ATM
and SMS
% Cardless transaction system
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% Use of WHIP and V-Sat in area of challenging
connectivity
% Incentive schemes for BCs for promoting
activation of accounts
% Use of analytics tools to monitor BCs
performance
% Understanding voice of customers for
alignment of services,
Way Forward
A lot of initiatives have been undertaken in the
recent past in bringing the financially secluded
population under the formal banking ambit. The
challenge ahead lies in a) reaching out to that section
of society which s still unbanked and b) ensuring that.
those joining the formal banking system do not slip
outofit.
Technology, as a lever has the potential to transform
the approach towards financial inclusion. It can help
build cost effective scalable model to offer banking
services at bottom of pyramid and bring the
financially neglected within the umbrella of formal
financial institutions. New payments and small
finance banks are likely to leverage technology from
start of their operations and adopt a differentiated
approach to financial inclusion.
DIGITAL BANKING
Indian economy is standing on the cusp of a digital
revolution. Government of India has been actively
promoting digital campaigns through initiatives like
UIDAI, Smart Cities, and Digital India. The RBI has
complemented the effort by enabling multiple digital
banking platforms to hasten the pace of adoption of
digital technology.
Digital banking platforms such as ATM, Internet
Banking, NEFT and RTGS have gained strong
foothold in the Indian banking space. The biggest
gainer however, is the use of mobile technology for
banking and payments.
Indian banks have expanded their digital space
Banking Technology in India : Present Status & Future Trends 67bral
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beyond deposit, credit and payments and now have
an active presence across various social media
platforms.
Trends in digital banking segment
* Transaction on self-service modes in some of
the leading banks accounts for more than 60%
of the total transactions
* Active digital customers (> 4 transactions per
year) as a percentage of total digital customers
* Average growth in usage of digital transaction
modes like NEFT, RTGS, IMPS, Bill payments,
Recharges, NFC transactions)
% Average growth in user base across select
digital channels
* Average wait time for a call centre response
varies widely from as low as 10 seconds to as
high as 2 mins
Focus processes and area for digitization by
Indian banks
* Update of KYC, Aadhaar, PAN details
* Green PIN generation smoothening
ATM/Debit card usage
Sanctioning and disbursement of loans
* Digitization of branch processes.
Innovative approaches by Indian banks in the
digital banking space
* Selfie banking - opening of bank account
through mobile usingaselfie
* Use of digital pen to digitize data at source,
‘thus reducing data entry error and delays
* Mobile based solution with innovative
features like biometric authentication, fast
pay, online tracking facility forlockers
* Wearable devices banking
%* Deployment of digital banking lobby/kiosk,
whichis centered on self-service model.
Way Forward
The concept of digital banking is still evolving in the
Indian banking space. Banks have started offering
certain products exclusively through digital channels.
Indian economy has the advantage of leveraging the
technological advances and leapfrogging from a
paper/physical based banking system to a digital
banking system.
Branchless banking or a complete digital bank
concept exists globally. However, given the
demographic and geographic challenges both digital
and physical channel would continue to grow in
India. The pace of growth of digital banking is set to
be much higher with the emphasis being on
digitization from the banks, the regulators and the
Government.
ELECTRONIC PAYMENTS
Indian payment landscape is evolving fast, from cash
only to card, internet to mobile and the latest being
biometrics based payment systems. Increased
accessibility of technology has played a pivotal role in
higher uptake of electronic payments.
68 Banking Technology in India : Present Status & Future TrendsIn its Vision 2018 statement for Payment and
Settlement System in India, the RBI reiterated its
commitment for a “less-cash” society. In order to
make its vision a reality, the RBI has been taking
appropriate steps starting from amendment in the
Payment and Settlement Act to facilitating the use of
payment platforms like RTGS, NEFT and more
recentlyUPI.
Growing use cases for Electronic Payments
Emergence of newer use cases have given a push to
acceptance and usage
E-commerce - E-commerce has transformed the
way business is done in India. The number of online
shoppers is expected to reach 220 million by 2020
from current level of close to 40 million shoppers.
The most preferred cash on delivery (CoD) model is
giving way to electronic payment channels. The
implementation of UPI will enable the e-commerce
delivery staff to collect money electronically for even
CoD transactions will provide a boost to electronic
payments in this segment
Aggregator - Cab aggregators today provide
services in more than 100 cities in India. Their
business model is evolving to include segments like
autos and two wheeler, thus reaching out to a larger,
section of society. These aggregators have enabled
and are promoting electronic payment to offer
convenience to their customers.
Bill Payment and Ticketing - A large number of
institutions today accept bill payment through
electronic mode. This includes mobile recharges,
electricity bill payment, railway and bus ticketing
Bharat Bill Payment System (BBPS) is further
expected to provide a boost to payments in this
space.
Retail Stores - Organised retail has witnessed a
healthy growth in Indian market. Stores like Big
Bazaar, DMart are expanding aggressively in tier 2 -3
cities catering to customers across the society strata,
Most of these stores run their closed loop electronic
payment system along with acceptance of other
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digital payment. In addition to these large and
medium retail stores, wallet companies are actively
building digital ecosystem across small mom & pop
stores.
Trends in Electronic Payment System
Banks have deployed multiple payment modes to
boost electronic payment. Usage characteristics vary
across different modes. Difference is also observed
in service levels and transaction sizes between
Metro/Urban and Semi-Urban/Rural markets.
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north east. These banks offer a larger product
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Innovative approaches by Indian banks towards
Electronic Payments
A few of the innovative approaches adopted by
Indian banks are:
Way Forward
Payment landscape in India is evolving at a rapid
pace. The initial boost to electronic payment was
provided by internet and the next big game changer
was mobile technology. The next generation trends
include use of technology tools like blockchain for
electronic payments. The concept of blockchain is
still at very nascent stage, but is increasingly finding
use cases in banking and payments segment.
ANALYTICSAND BIG DATA
Customer behaviour has become increasingly
dynamic due to the pervasive connectedness
through smartphones and social media. This results
in flash trends which are very contextual and have a
short life span of few hours or days. Traditional
analytic models that run offline at monthly or even
weekly intervals would completely miss such
dynamic and short-lived behaviour which can have
significantimpacts.
The potential benefits of Big Data become larger as
banks move beyond the confines of internal data and
leverage external data. This proliferation of data has
led to a revolution driven by the use of data and
analytics to guide decision-making. One important
enabler of analytics is the Single View of Customers,
which is built not only by breaking down
departmental silos, but also by integrating data
beyond the enterprise.
The availability of Single View of the Customer,
combined with advanced real-time analytics, can
help banks to create highly tailored offers to
significantlyimprove customer response rates.
Sources of Big Data for Indian banks
Usage of Big Data Analytics
The biggest use case for big data analytics for the
banks continues to be cross sell of products to their
customers. However, few banks are innovatively
using Big Data to:
* Assistin taking credit decisions
% Track and predict customer repayment
behaviour
% Do sentiment analysis for their products and
services
Manage and measure marketing campaigns
Fraud and risk management
Branch and ATM location selection.
*
70 Banking Technology in India : Present Status & Future TrendsWay Forward
Given the emerging nature of this domain, a
combination of expertise from multiple disciplines is
required to create the right solution rather than
selecting a generic out-of-the-box IT solution. To
maintain competitive edge, organisations need to
focus on a well-defined business goal, and
continually assess the business case for expanding
theiranalytics activities to encompass big data.
Business decisions should involve statistical
considerations around the meaningfulness of the
information contained in the data, business
considerations around the marginal business value of
this information, as well as economic considerations
around the costs of storing, cleansing, visualising,
and analysing increasingly big data sets
USE OF TECHNOLOGY FOR FRAUD PREVENTION
AND NPAMANAGEMENT
The Indian banking and financial services sector has
witnessed exponential growth in the last decade. The
growth has not been without its pitfalls as incidents of
fraudin the industry havealso been on therise.
Risks are inherent in the banking industry. In today's
economic scenario the adage ‘prevention is better
than cure’ has never been more pertaining.
NPA is one of the biggest challenges faced by Indian
banking industry. Role of technology which was earlier
limited to reporting has expanded to prediction,
detection, managementand reporting of NPAs.
USE OF TECHNOLOGY FOR FRAUD PREVENTION
IN INDIAN BANKINGINDUSTRY
Indian banks have encountered maximum number of
frauds in retail banking (including priority sector
lending) followed by corporate banking, Fraudulent
documentation and over valuation/non-existence of
collateral are some of the most common instances of
fraud.
Indian banks are at different maturity stages when it
comes to use of IT for fraud preventions. Some of the
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advanced banks have used IT for fraud
detections/managementat:
* Origination stage - Checks are performed on
various data points at the on-boarding stage
and trigger breaches are monitored carefully
* Transaction stage - Tie-up with various third
party agencies and using real-time transaction
data and using automated engines at the
background to identify a fraudulent transaction
* Post transaction stage - measures like SMS
alert/email to the registered recipient, have
been put on place to ensure frauds are
detected at the earliest.
Banks have also invested in anti-phishing and anti-
malware services to detect and arrest fraudulent
transactions.
Few of the best practices followed by the leading
industry players are:
Use of automated adaptive fraud monitoring
systems with self-learning capabilities
* Dual access control for all critical systems,
with biometric authentication
* Proactive risk management solutions to decline
transactions matching with fraud trends
* Fraud awareness and prevention campaigns
forcustomersand employees.
Majority of Indian banks rely on structured data
available with them to identify fraudulent
transactions, use of unstructured data though at
nascent stage is gaining importance.
USE OF TECHNOLOGY FOR NPA MANAGEMENT
ININDIAN BANKING INDUSTRY.
Notable practices followed by leading banks in use of
technology for NPA Managementare:
% System based checks at the loan origination
stage to reduce chances of on-boarding
negative risks
* Rule based sanctions limits for employees to
prevent over sanctioning
Banking Technology in India : Present Status & Future Trends 71