IR Global Rankings Event

Beijing – March 30, 2010

IR Global Rankings – 2010 Summary
IR Global Rankings

 Created in 1999 (currently the 12th edition)

 More than 1000 companies evaluated and ranked
Brief Overview

 Evaluations based on technical methodology; conducted by experienced

Investor Relations professionals and independently reviewed prior
disclose
 Participants can choose to receive an individual feedback report with the
key findings. An individual conf call is held to review any questions.
Supporting Entities

3
Ranking Categories

Online Annual Financial Corporate Investors’

IR Website
Report Disclosure Governance Choice
Evaluation Evaluation Evaluation Evaluation Online Voting
• Content • Content • Operating • Remuneration • Best IR Program
Information and Performance
• Design & • Design & • Best IR Officer
Navigability Navigability • Financial • Board
Statements (IS, Accountability
• Interactivity • Interactivity BS, CF)
• Capital Structure
• Technology & • Technology & • Guidance
Data Handling Data Handling • Shareholder
• Conference Calls Protection
• Timeliness
• Exemplary • Internal Controls
Disclosure
• Financial
Disclosure

4
 Sample of an IRGR Evaluation Spreadsheet

Documents Can Download Directly Without Opening New Internet Explorer

Package Posted in 5-15 Business Days from Request Date

Updates (Considerei nota max qdo tem preço ação atual)

Package Posted in 4 Business Days from Request Date
Company sent E-mail Informing Package will be Sent
All Section of IR Menu Are Seen Without Clicking
Link to IR Homepage in English on First Page

Number of Clicks Needed to Find Information

Site has IR contact(s) and/or Request Form

Last Website Update - Less Than 2 Weeks

Last Website Update - Less Than 1 Week
Visibility of IR Website vs. Other Sections

Links to Other Sections of the Website

From 3 to 4 Clicks for Any Information

Update Date Information Available

Up to 2 Clicks for Any Information
Company has a Specific IR Menu

Technology and Data Handling

Annual Report Request Date

Contact Person (email, etc.)

Home in "Portal" Format

Package Shipping Date

Links to Related Topics
Design & Navigability

Contact Information

Responsiveness
Interactivity

Timeliness
Navigability
Content

Total
50,0 15,0 1,0 1,0 7,0 2,0 3,0 2,0 5,0 5,0 2,0 2,0 1,0 1,0 10,0 15,0 10,0 1,0 1,0 4,0 1,0 3,0 2,0 5,0 1,0 4,0 3,0 100,0
23,5 13,5 1,0 1,0 5,5 2,0 1,5 2,0 5,0 5,0 2,0 2,0 1,0 1,0 5,5 6,5 8,0 5-Jan-09 relaciones.inversores@abertis.com
1,0 1,0 3,0 1,0 - 2,0 4,0 - 4,0 3,0 57,00
39,8 9,5 1,0 1,0 3,5 2,0 1,5 - 3,0 3,0 2,0 2,0 1,0 1,0 8,0 13,0 8,5 5-Jan-09 investor.relations@adidas-group.com
1,0 1,0 3,0 1,0 - 2,0 4,5 0,5 4,0 3,0 78,75
36,7 14,0 1,0 1,0 6,0 1,0 3,0 2,0 5,0 5,0 2,0 2,0 1,0 1,0 6,3 11,0 8,5 5-Jan-09 1,0 1,0 3,0 3,0 - 4,5 0,5 4,0 3,0 76,40
26,5 14,0 1,0 1,0 6,0 1,0 3,0 2,0 5,0 5,0 2,0 2,0 1,0 1,0 1,5 12,0 8,5 5-Jan-09 1,0 1,0 3,0 1,0 - 2,0 4,5 0,5 4,0 3,0 62,50
43,0 13,0 1,0 1,0 5,0 2,0 3,0 - 5,0 5,0 2,0 2,0 1,0 1,0 8,0 13,0 9,0 5-Jan-09 ir@all-logistica.com 1,0 1,0 4,0 1,0 3,0 4,0 1,0 - 3,0 86,00
1,5 13,0 1,0 1,0 6,0 2,0 3,0 1,0 5,0 5,0 2,0 1,0 1,0 - - 2,5 4,0 1,0 1,0 - 3,0 - - 3,0 21,00
28,5 12,0 1,0 1,0 5,0 2,0 3,0 - 5,0 5,0 2,0 1,0 1,0 - 2,3 7,5 6,0 5-Jan-09 1,0 1,0 - 5,0 1,0 4,0 3,0 56,25
26,5 12,0 1,0 1,0 5,0 2,0 3,0 - 5,0 5,0 2,0 1,0 1,0 - 4,8 10,0 9,0 5-Jan-09 gmansur@amil.com.br 1,0 1,0 4,0 1,0 3,0 - 4,0 1,0 2,0 3,0 62,25
9,5 8,0 - - 2,0 2,0 - - 5,0 5,0 2,0 1,0 1,0 - 3,3 11,0 6,0 5-Jan-09 AMPServices@computershare.com.au
1,0 1,0 1,0 1,0 - - 4,0 4,0 3,0 37,75
3,0 9,0 - - 3,0 1,0 - 2,0 5,0 5,0 2,0 1,0 1,0 - - 2,0 1,0 5-Jan-09 1,0 1,0 - - - - - 15,00
24,5 12,0 1,0 1,0 4,0 2,0 - 2,0 5,0 5,0 2,0 2,0 1,0 1,0 3,3 12,0 8,5 5-Jan-09 corporatecommunications@arcadis.nl
1,0 1,0 3,0 1,0 - 2,0 4,5 0,5 4,0 3,0 60,25
26,0 8,0 1,0 1,0 2,0 2,0 - - 3,0 3,0 2,0 2,0 1,0 1,0 8,3 13,0 8,0 5-Jan-09 1,0 1,0 3,0 3,0 - 4,0 - 4,0 3,0 63,25
28,5 8,5 1,0 1,0 3,5 2,0 1,5 - 2,0 - 2,0 2,0 1,0 1,0 2,0 8,5 3,5 5-Jan-09 1,0 1,0 - 2,5 0,5 2,0 1,5 51,00
8,0 8,0 1,0 1,0 3,0 2,0 - 1,0 3,0 3,0 2,0 1,0 1,0 - 2,0 11,0 5,0 8-Jan-09 1,0 1,0 - 4,0 - 4,0 3,0 34,00
34,5 12,0 1,0 1,0 5,0 2,0 3,0 - 5,0 5,0 2,0 1,0 1,0 - 6,5 13,0 9,0 5-Jan-09 4823.flavia@bradesco.com.br
1,0 1,0 4,0 1,0 3,0 4,0 - 4,0 3,0 75,00
23,5 12,5 0,5 0,5 5,0 2,0 3,0 - 5,0 5,0 2,0 2,0 1,0 1,0 2,0 10,0 8,0 5-Jan-09 1,0 1,0 3,0 3,0 - 4,0 1,0 2,0 3,0 56,00
22,0 7,0 1,0 1,0 2,0 2,0 - - 3,0 3,0 2,0 1,0 1,0 - - 9,0 5,0 5-Jan-09 CATABOTE@BANCOLOMBIA.COM.CO
1,0 1,0 1,0 1,0 3,0 - 2,0 3,0 43,00
38,3 15,0 1,0 1,0 7,0 2,0 3,0 2,0 5,0 5,0 2,0 2,0 1,0 1,0 8,5 11,0 5,5 5-Jan-09 1,0 1,0 - 4,5 0,5 4,0 3,0 78,25
43,5 10,0 1,0 1,0 2,0 2,0 - - 5,0 5,0 2,0 2,0 1,0 1,0 7,5 14,0 9,0 5-Jan-09 1,0 1,0 3,0 - 3,0 - 5,0 1,0 4,0 3,0 84,00

5
The IR Global Rankings Cycle

The IR Global Rankings: an ongoing, year-round process for

both Participants and the Rankings team

IRGR
Registration
Period
Revision and
Evaluation
Update of
Process
IRGR

Enhanced IR Continuous Award

Programs Improvement Ceremonies

Best Practices
Benchmark
& Feedback
Report
Reports
Conference
Calls
6
Key IR Global Ranking Points

What Makes IR Global Rankings Unique?

Individual
Feedback
Reports
Global Benchmark
Transparency
Comparisons

Unique A True
Evaluation
Method and Global Recognition
Ranking System Ranking

7
Summary of the 2010 Edition

 503 Participants from 35 countries and 10 industries

 5 Global Ceremonies: Amsterdam, Taipei, Beijing, New York and São Paulo

8
Breakdown of Participants per Region

Africa Africa
1% 1%

Asia/Pacific
Asia/Pacific North
& 18%
Africa Europe
Europe America
19% 25%
26% 20%
Asia/Pacific
37%

Latin
Latin North
North Latin
America
America America
America
America
34% 19%
36% 20%
21%
Europe
23%

2009 Edition 2010 Edition

163 companies from 32 countries 503 companies from 35 countries

9
 Breakdown of Participants per Industry

2009 Registered Companies by 2010 Registered Companies by

Industry Industry
Utilities 7% Utilities 5%

Telecommunications 12% Telecommunications 8%

Technology 10% Technology 17%

Oil & Gas 7% Oil & Gas 7%

Industrials 17% Industrials 15%

Health Care 8% Health Care 9%

Financials 17% Financial Institutions 15%

Consumer Services 5% Consumer Services 8%

Consumer Goods 8% Consumer Goods 9%

Basic Materials 9% Basic Materials 7%

2009 Edition 2010 Edition

163 companies from 32 countries 503 companies from 35 countries

10
IR Global Rankings 2010
Main Trends
2010 IRGR Highlights
The Scenario: Aftermath of the Crisis
• Risk Perception
– More questioning from investors and analysts;
– Increased demand for information.

• IR Budget
– Tightening budgets;
– Need to deliver results on limited resources.

FOCUS: IR Productivity and Efficiency

12
 2010 IRGR Highlights
Aftermath of the crisis: improve content
• Content
– Disclosure of Corporate Governance information;
– Investor Days / Meetings’ information;
– Audio and transcripts of conference calls.
Content Corporate Governance
86% 92% 92%
64% 69% 66%60% 64% 77% 79% 83%
71% 75%
51% 55% 54% 63% 61%
46%
35%

Africa Asia/Pacific Europe Latin North Africa Asia/Pacific Europe Latin North
America America America America

2010 2009 2010 2009

FOCUS: IR Productivity and Efficiency

Differentiate from others through detailed content

13
 2010 IRGR Highlights
Corporate Governance Information

Not only
what, but
HOW it is
structured.

Describe roles and

Shinsei Bank
www.shinseibank.com/investors/en/ir/
responsibilities.

14
 2010 IRGR Highlights
Corporate Governance Information

Complete and thorough

information: bio, term of
office, fields of
responsibility .

METRO AG
www.metrogroup.de

15
 2010 IRGR Highlights
Quarterly Calls & Investors’ Days
Special section for
Investors’ Day: all
presentations, webcasts
and transcripts.

Earnings Release in
(html/pdf); Financials
(html/excel); Conference
Calls Presentations
(pdf/links to webcasts) .

Nexen
www.nexeninc.com

16
 2010 IRGR Highlights
Back to basics: implement simple features
• Interactivity
– Financial data in downloadable Excel format;
– Social networks, Web 2.0.
Web 2.0 / Social Media
Interactivity 27%
70% 22%
64% 19%
54% 56% 51%
43% 44% 14% 13%
34% 33% 11%
25% 8% 7%

0% 0%

Africa Asia/Pacific Europe Latin North Africa Asia/Pacific Europe Latin America North
America America America

2010 2009 2010 2009

FOCUS: IR Productivity and Efficiency

Facilitate the access to / distribution of existing info

17
 2010 IRGR Highlights
Event Centric Charts, Downloadable Files

Event-centric charts, with

comparisons with main
indexes, peers in
downloadable files.

METRO AG
www.metrogroup.de

18
 2010 IRGR Highlights
Social Networks

Social Bookmarking:
linking to main/most
popular social networks
available.

Next steps: not only which network to use,

but how content should be
presented/posted/monitored.

METRO AG
www.metrogroup.de

19
Highlights ASIA
Asian Websites: Opportunities for Improvement
10

15
Timeliness = 5 out of 10

Technology and Data Handling = 8 out of 15

10

Interactivity = 3 out of 10
15

6 Design & Navigability = 9 out of 15

8
Content = 26 out of 50
3
9
50

26

Asia Performance Total

20
Highlights ASIA

Room for improvement in content Content

• investment message; 62% 59%
56% 54%
• comments on industry;
• corporate governance practices; 34%

• debt Information;
• outlook;
Africa Asia/Pacific Europe Latin North
• slide presentations; America America

• earnings;
Income Statement and Balance
• annual reports; Sheet (Complete Version)
• press releases; 60%
64%

• regulatory filings. 45%

25%
18%

Africa Asia/Pacific Europe Latin North

America America

21
Highlights ASIA
China x Asia/Pacific
Guidance / Outlook Presentations/Charts
13% 72%

42%
38%
5%
3%

China Taiwan Asia/Pacific China Taiwan Asia/Pacific

Financial Disclosure Corporate Governance

66%
84%
57%
70%
65%

35%

China Taiwan Asia/Pacific China Taiwan Asia/Pacific

22
 2010 IRGR Highlights
Financial Data (1)
Complete financial data & other info in an
organized simple table.

AmBev Visual data: graphs going Bursa Malaysia Berhad

www.ambev-ir.com along donwloadable data. www.bursamalaysia.com

23
 2010 IRGR Highlights
Financial Data (2) and Corporate Governance
Simple and clear info
about each committees’
members.

Top notch interactivity in financial

Del Monte Foods Company fundamentals section.
http://investors.delmonte.com/

24
 2010 IRGR Highlights
Financial Data (3)
Debt and other Balance Sheet info
breakdown and evolution

Investors’ Fact Book: easy

to find, interactive
investors’ kit.

K+S Aktiengesellschaft
http://www.k-plus-s.com/en/ir/

25
 IRGR Scores x P/E x Mkt.Cap
25,0 5 35,0
Health Care Technology
30,0
20,0 2
1
25,0
3 4 3
Trailing P/E

Trailing P/E
15,0
4 20,0

10,0 15,0
5
2
10,0
5,0
5,0

- -
65,00 70,00 75,00 80,00 85,00 68,0 70,0 72,0 74,0 76,0 78,0 80,0 82,0
IRGR Score - Website Mkt Cap IRGR Score - Website
18,0 Source: Bloomberg, March 2010

16,0 3 Utilities
14,0
2
1
• Small caps, even with smaller budgets,
12,0
can put together an efficient IR
Trailing P/E

10,0 5

8,0 4
Program with solid results;
6,0
• Global standards convergence is likely
4,0

2,0
to prevail over regional or industry
-
characteristics.
67,0 68,0 69,0 70,0 71,0 72,0 73,0
IRGR Score - Website 26
Questions & Answers
 Appendix
Key Technical Criteria For IRGR 2010
IR Website Ranking

Categories for IR Website

Design & Technology &

Content Interactivity Timeliness
Navigability Data Handling

Technical evaluations revised by technical independent committee

29
 IR Website Ranking

Key Themes and Tools Considered for IR Website

50% 15% 10% 15% 10%

Design & Technology &

Content Interactivity Timeliness
Navigability Data Handling
 Investment &  Remember the  Updated event  Use of webcasts,  Contact details
strategy messages rule: less is more calendar and podcasts, RSS for IR team
FAQ
 Corporate  Information  Mobile access  Update status
governance intuitively found  Spreadsheet of sections
downloads  Search tool
 Corporate  Number of clicks
responsibility necessary  Interactive price  Site map or site
charts tracking
 Industry highlight
 E-mail alerts
 Filings & releases
 Equity research
guidance

30
 Financial Disclosure Ranking

Financial Disclosure

Operating Income Balance Cash Flow Conference Exemplary

Guidance
Information Statement Sheet Statement Calls Disclosure

Technical evaluations revised by technical independent committee

31
 Financial Disclosure Ranking

Key Themes and Tools Considered for Financial Disclosure

15% 60% 10% 5% 10%

Operating Financial Statements Conference Exemplary

Guidance
Information (BS, IS, CF) Call Disclosure
 Relevant data  Complete and  Easy to find  Actual earnings  Equitable
such as volumes, detailed financial conference calls treatment in
prices, market statements  Updated reporting
shares, etc.  Transcripts and
 MD&A reporting is  Changes or earnings  Conference calls
 Presence of recommended with buildup of presentation and supporting
summary tables detailed trends materials
to facilitate explanations for  Guidance for
viewing financial results  IFRS and
operating data USGAAP
is also helpful

32
Corporate Governance Ranking

Corporate Governance

Remuneration Internal Financial

Board Capital Shareholder Shareholder
& Control Statements &
Accountability Structure Protection Meetings
Performance Mechanisms Disclosure

Technical evaluations revised by technical independent committee

33
 Corporate Governance Ranking

Key Themes and Tools Considered for Corporate Governance

29.5% 7.5% 25.5% 17% 15.5% 5%

Remuneration Shareholder
Board Financial
& Capital protection & Internal Control
Accountability Structure Shareholder Statements &
Performance Mechanisms
meetings Disclosure

 Formal  Board  Capital held by  Policies  Disclosure of  IFRS and USGAAP

evaluation/com composition / the controlling regarding share Policies for
pensation for independent group and free classes and related-party  Policy of
executive board members float voting rights transactions providing
officers detailed
 Committees  Policies for  Tag-along  Dividend policy financial
 Policies that tie and charters mandatory minority statements.
management offerings shareholders  Nomination
compensation  Succession plan committee
 Policies that
to performance regulate cross-
indicators shareholding

 Proxy voting at
shareholders’
meetings

34
Investors’ Choice Ranking

• Categories: Best IR Program & Best IR Officer

• Online Voting Period: November 16, 2009 to December 16,

2009

• Voting Channels: IR websites (through a specific Investors’

Choice banner) and the IR Global Rankings homepage

Votes counting and validation revised by KPMG

35
Individual Feedback and Best Practices Report

• Participants who choose to acquire the individual feedback report

will receive suggestions for improvements where applicable, as well
as a benchmark report with key best practices and examples to
follow for each category

36