INDUSTY INTERNSHIP REPORT

on
Survey on awareness of Brain Development program among school management
(Report submitted in partial fulfillment of the requirement for the award of
Post-Graduation Diploma in Management)
(Session-2015-2017)
Title of On Job Training (OJT)
Lead generation for edit and edit kidz products of edit future initiatives
Name of the organization
Edit future initiatives
Submitted by:

V. Arun kumar
PGDM,TPS(15C08)

Name &Designation of Faculty Guide:

Name & Designation of

Prof.Muralidhara Rao

Corporate Guide:

Professor and chairperson

Ravi Shankar(CEO )

(Marketing)

Siva Sivani Institute of Management

Kompally, Secunderabad-500100

INDUSTY INTERNSHIP REPORT

on
Survey on awareness of Brain Development program among school management
(Report submitted in partial fulfillment of the requirement for the award of
Post-Graduation Diploma in Management)
(Session-2015-2017)
Title of On Job Training (OJT)
Lead generation for edit and edit kidz products of edit future initiatives
Name of the organization
Edit future initiatives
Submitted by:

V. Arun kumar
PGDM,TPS(15C08)
Name &Designation of Faculty Guide:

Name & Designation of

Prof.Muralidhara Rao

Corporate Guide:

Professor and chairperson

Ravi Shankar(CEO )

(Marketing)

Siva Sivani Institute of Management

Kompally, Secunderabad-500100

College certificate

Company certificate

DECLARATION

I Mr. V. Arun kumar declare that this project titled Survey on awareness
of Brain Development program among school management is the
original work done by me under the guidance of Prof.Muralidhara Rao ,
Professor and chairperson Marketing, Siva Sivani Institute of
Management , Secunderabad.
I further declare that it is my original work as a part of my Post Graduate
Diploma in Management.

Date: 17-09-16
Place: Hyderabad

Signature of the student:

V. Arun kumar

ACKNOWLEDGEMENTS
I would like to place on record my sincere and heardfelt thanks to all those
who have helped and guided me to succesfully complete my study at Edit
future initiatives.
I take an oppourtunity to thank Mr.Ravi shankar, corporate guide, Edit
future initiatives for valuable guidance and suggestions and encouraging
me at every stage of my project which played a major role in the succesful
completion.
I express my deep gratitude to Mr. Mallikarjun Rao,Edit future initiatives,
Hyderabad for the kind encouragement to complete my project.
I extend my sincere thanks to Prof.Muralidhara Rao, Faculty guide, SIVA
SIVANI INSTITUTE OF MANAGEMET for his constant support in
accomplishing the project.
I am grateful to the staff members of Edit future initiatives, Hyderabad ,
Karimnagar and Nalgonda
Branches
for providing the valuable
information in respective fields and for their cooperation in conducting the
survey .
Lastly I would like to thank my parents and friends for their constant
support without which the project would not be possible.

Date:17-09-2016
Place:Hyderabad

Signature of the student

TABLE OF CONTENTS

Chapter No
Chapter I
Chapter II
Chapter III
Chapter IV
Chapter V

Content
Brief Report on OJT
Introduction
Review of Literature
Research Methodology
Data Analysis
Findings and Suggestions
References

Page Number
10-22
23-31
32-33
34
35-47
49
49

LIST OF TABLES

Number
1
2

3
4

5
6
7

Title of the Table

Different kind of
programs introduced
Number of respondents
interested in introducing
the program
Perception on brain
development programs
Should brain
development programs
should be part of
academics
Number of students in a
school
Average number of
students in a class
Maximum fee willing to
pay for brain
development programs

Page Number
37
38

40

41

45
46
47

LIST OF FIGURES

Number
1
2

3
4

5
6

7
8
9

Title of the Figure

Awareness on Brain
development program
Number of schools
introduced brain
development program
Different kind of
programs introduced
Number of respondents
interested in introducing
the program
Perception on brain
development programs
Should brain
development programs
should be part of
academics
Number of students in
school
Average number of
students in a class
Maximum fee willing to
pay for brain
development programs

Page Number
35
36

37
38

40

41

43
46
47

ON JOB TRAINING:
Designation: Business Development Executive.
Activities Performed and Tasks given:
Task 1: Research on visual and spatial intelligence, Linguistic intelligence,
Emotional intelligence in early stages of brain development, Memory
enhancement.(refer annexure 1)
Task2: Prepared sample material for edit kidz program.(refer annexure 2).
Task3:Research and prepared content on neuro linguistic programming.
Task4:Prepared content and ppts for advertisement shoot for the participants.(refer
annexure 3)
Task5:Prepared IT seeds material(information technology)for 3rd,4th,5thclasses.
(refer annexure 4)
Task6:Generated 150 leads through internet, personal contacts
Task 7:Planned for 50 schools to visit and visited 42 schools.
Task8:Trained newly joined BDEs at Hyderabad and Karimnagar.
Task9:visited Karimnagar and Nalgonda to assist franchisee.
Task10:Given demo in schools at Karimnagar.
Task11:Refered franchisee and SAP vendor through my personal contacts.
Achievements:
All Tasks are performed and completed successfully.
4.3Appreciation received:Appreciated for the demo which was delivered by me
as my part of demo had huge response and appreciated for the referral of
franchisee as he had a big network.

10

Annexure 1:

11

Annexure 2:

12

13

14

15

Annexure 3:

16

17

18

19

20

21

Annexure 4:

22

1.INTRODUCTION:
I am V.Arun kumar pursuing PGDM 2ndyear at Siva Sivani Institute of Management
bearing roll no.15C08.As,I am working at edit future initiatives as Business
Development Executive (Internship) from 06-06-2016 to 24-07-16 at Hyderabad.
My company guide is Mr. Ravi Shankar (CEO) of the company.

1.INDUSTRY OVERVIEW:
1.1 Nature of products and services:
Industry is educational sector. Education, development,information,training and
placements.
1.1.1 Products:
CC Cameras: cc cameras set up are available for schools and colleges.
IT Lab

: IT Lab set up is available for schools and colleges.

Lab mate
: Lab mate is a computer consisting of pre loaded videos(educational
videos) and softwares based on the requirement of schools and colleges.
Tab mate : Tab mate is a tablet consisting of pre loaded videos(educational
videos) and softwares based on the requirement of schools and colleges.
Science fair : Science fair is one week event conducted in premises of the school.

1.1.2 Services:
Teacher Training program: Here teachers will be trained by the expert faculty
based on their requirements.
Student training program : Here students will be directly trained in the school
premises by expert faculty of the company.

23

1.2 Customers:
1.2.1 Schools: Schools consisting from 1st standard to 10th standard.
1.2.2 Colleges: Providing services for intermediate and graduation college
students.
1.3 Competitors:
As of now there is no competitor for the company as the product is consisting with
a unique mix of services offered as a Product at lowest price in the market.
1.3.1Competitors individual product wise are:
For abacus: sip abacus company is offering only abacus .
For eLearning: Tata edge class rooms are offering class room setup for eLearning.
For brain development activities: Xseed foundation is offering brain development
exercises.
For School Automation software:Ptm360 is offering school automation software.

1.4 Location:
1.4.1 Rural and sub urbans: Rural and sub urbans are concentrated as one
segment.
1.4.2Urban areas: Urban areas are segmented as one segment of customers.
1.4.3 Locations existing: It is present in national and international market.

1.5 PESTEL
Political: As the government is focusing to develop the skills of the people of the
nation .so, it is implementing many programs such as skill india.And it is
supporting many educational and skill development organizations. And many
international organisations are entering into education sector in India.
Economical: Indian economy is growing year by year and the GDP is expected to
grow 8.4 in 2016-17.Hence many international investors are showing interest to
invest .Even entrepreneur culture is increasing in India now a days.
24

Social: As India is highly populated country and consisting young aged population
and there is scope for training and developing the youth of nation towards
contribution to nations development, and people are having awareness of
education and looking towards better education programs. And now a days people
are showing interest towards education and learning skills.
Technological: Technology bought a huge changes in training and education. elearnings ,smart class rooms ,developed technology is changing the teaching
methods in education. Day by day many changes are taking place in technology
aspects.
Environmental: when the people are skilled well then they will know the
maximum utilization of resources and their will be more productive and less
wastage.so,it shows a positive effect in the country.
Legal: when the people are skilled,trained,educated they will know the rules and
regulations and they will do the things which are ethical. And it tends to the
development of country.
1.6COMPANY OVERVIEW:
1.6.1 Vision and Mision:
Vision:
edit Envisions bringing about a revolutionary change in the very
concept of computing by facilitating training in vital IT skills to students across all
schools and colleges in India, and even in unemployed educated youth.
Mission:
edit Endeavours in creating and delivering programs that nurture young,
growing minds to successfully imbibe essential IT skills witch become a strong
tool for bringing in excellence to dare academic and future careers.
1.6.2 Company profle:
edit seeks to be a world-class concept that works to understand, explain and improve
our mindset and the human skill. We tackle complex problems, Educational
challenges and work to ensure that knowledge and innovations benefit society. We
provide education and research in IT Foundation, Vedic Maths, Creative thinking,
Brain development, social sciences, time management, fine art, drama and so on.

25

1.6.3 Presence:
Edit is a startup and it was started recently in 2016 and it is yet to commence its
operations.

1.6.4 Financials:
Its revenue is generated through subscriptions by schools.
1.6.5 Products:
1.6.5.1edit kidz:
Program Designed for kids(Age 4-10)
Brain Development: It is designed for overall brain development.
Creative Thinking Skills: As the right side of the brain is for creative thinking
so,it is creative thinking skills exercises are designed for right side brain.
Abacus:As left side of brain is good at logical reasoning so abacus was designed
for left brain.
1.6.5.1.1On Demand Programs
Painting: It is as per requirement of school,company will provide this service at
a nominal price in the school premises.
Dance: It is as per requirement of school,company will provide this service at a
nominal price in the school premises.
Hand Writing:Caligraphy is provided as per the school requirement at a
nominal fee in the school premises.
Art of Parenting: It is as per requirement of school,company will provide this
service at a nominal price in the school premises.
Music: It is as per requirement of school,company will provide this service at a
nominal price in the school premises.
Outdoor Games: It is as per requirement of school,company will
provides this service at a nominal price in the school premises.

1.6.6edit:
26

edit program is designed for students from sixth standard to tenth. Topics covered
under this program are:
First Year Program
IT Foundation (20 Hrs)
Web Design
Internet Concepts
SEO (Search Engine Optimize)
Vedic Maths Level 1 (15Hrs)
Second Year Program

Graphic Designing (20Hrs)

Vedic Maths Level 2 (15Hrs)

Third Year Program

Mobile Apps (20Hrs)

Vedic Maths Level 3 (15Hrs)

27

1.6.1 Ondemand programs:

1.Brain Development Skill: It is as per requirement of school,company will
provide this service at a nominal price in the school premises.
2. Development (Arts & Painting): It is as per requirement of school,company
will provide this service at a nominal price in the school premises.
3. Self Protection: It is as per requirement of school,company will provide this
service at a nominal price in the school premises.
4. Yoga & Meditation : It is as per requirement of school,company will provide
this service at a nominal price in the school premises.
5. Personality Development: It is as per requirement of school,company will
provide this service at a nominal price in the school premises.
6. Skill Development: It is as per requirement of school,company will provide
this service at a nominal price in the school premises.
7. Communication Skills: It is as per requirement of school,company will
provide this service at a nominal price in the school premises.

1.7Max IT: This program is designed for senior secondary and junior college
students.
1.8Edit+:This program is designed for graduation students.
3.6 Customers: Target customers are the schools consisting of 1st to 10th
standards. And mostly targeted in the sub-urbs and rural areas.
3.7 Marketing strategies: It is doing its business through franchisee model and
the marketing team assists franchisees by approaching schools and giving demo
classes.

1.9 Organisational chart

28

Ravi c Varma
[Founder and MD]

Malikarjun
[Executive
Director]

Ravi Shankar
[ceo]

Kailash Yadav
[Business development
manager]
1.10Corporate office
H.No 6-3-569, 3rd Floor,
Above BMW Showroom,
Khairatabad Road,Hyderabad
Tel : +91 40 60 50 80 90

29

1.11 SWOT Analysis

Weakness:

strengths:

3.11

current franchisers are

Future
plans: To launch
ma
increasing(expanding
at various
locations),company offerings are
mix of products consisting of
creative thinking and analytical
thinking activities.

Good response in rural and

suburban areas for company's
offerings.

There is no competitor for the

company providing mix of
products under one roof

Opportunities:

There is a very huge market to

enter in different parts of the
countries
There is a scope to enter in the
market of middle east countries
There is a scope to enter into tie
ups with international research
institutes for research and
development for material
development and training
There is a scope to enter into elearning technology

As it is a startup,There is no
sufficient
staff to handle
clients those are interested
and not able to close the
deals with in the time.
To get into MOU the rule of
minimum number of 300
students should be decreased
.so,that it can enter into
market more quickly and start
operations.
In some cases the rule of
minimum number of 300

Threats:

As it is a startup ,getting the

clients trust became a big
challenge
Product offerings are
changing frequently
Competitors offering
individual programs.

1.12 Future plans:To launch max it and edit plus programs and to enter into
international market.

Project study:
30

Objectives and Background:

Linkage with rest of IIP:
As edit is offering different brain development programs to schools, so,
through my study I want to know the awareness and perception towards
brain development program among school management ,where through this
study the company could be able to generate revenue by designing and
pricing the program as per the needs of the client.

Main objectives of the study:

To know the awareness towards brain development programs
among school management.
To know the perception towards brain development programs
among school management.
Sub objectives of the study:
To know the price affordability of schools for brain
development programs.
To design the program as per the convenience of the schools.

Chapter II
31

Review of Literature
Early brain development research review and update
by Pam Schiller
The first findings from the advancement of technology in the neuroscience
field made their way into the early childhood profession in Rethinking the
Brain: New Insights into Early Development published by the Families and
Work Institute (1996). This publication examined five major findings and
their relevance to the development of young children and to those who work
with young children.
Finding 1: The brain of a three yearold is two-and-a-half times more active
than an adults.
Finding 2: Brain development is contingenton a complex interplay between
genes and the environment.
Finding 3: Experience wires the brain.Repetition strengthens the wiring.
Finding 4: Brain development is nonlinear
Finding 5: Early relationships affect wiring.
Update: Whats new? In the past two decades neuroscience has flourished.
Many of the findings
have become mainstream and the applications from these findings have
shaped practices in early childhood classrooms and centers. For example,
teachers have adapted their environments to be more brain compatible by
reducing clutter and decorations. Infant and toddler teachers chatter
constantly to help little ones develop early language skills. In some places
infant and toddler caregivers move forward with children as they mature as
opposed to sending them on to the next teacher often a stranger.Emerging
research continues to provide findings that allow us to refine our practices.
Here are some of the latest findings that have relevance to our work with
children.
Finding 1: Music and language are partners in the brain.
Finding 2: Learning styles differ greatly across situations.
Finding 3: Touch, movement and gestures are critical to learning.
Finding 4: Technology has both a positive and a negative impact on the
brain.
Finding 5: During sleep the brain engages in data analysis, from
strengthening memories to solving problems.

Developing young childrens creativity: what can we learn from

research?
Autumn 2004 / Issue 32
32

In this article, Caroline Sharp of the NFER considers evidence from

research and theory as
it applies to developing young childrens creativity. She explains how
creativity is defined,
and identifies the implications for staff working in early childhood settings.
She also
identifies some common myths about developing young childrens
creativity.
Defining creativity
imagination
originality (the ability to come up with ideas and products that are new and
unusual)
productivity (the ability to generate a variety of different ideas through
divergent thinking)
problem solving (application of knowledge and imagination to a given
situation)
the ability to produce an outcome of value and worth.
Some myths about creativity
1. Creativity is limited to arts subjects.
2. Children find it easy to transfer learning from one area/domain to another.
3. The creative process is fun: it should not be taken too seriously.
4. Creativity is an in-born trait, limited to the talented few. Highly creative
people will find their own way, regardless of what happens at school.
5. Children can get all the creative experience they need from free play and
unstructured arts activities.
6. You dont need to be knowledgeable or skilful to be creative.

Chapter III
Research Methodology
3.1.1 Data for the study

: Used Primary Data

33

3.1.2 Sources of Data

:Collected through Questionnaire fillings

3.1.3 Data collection Period:1Month

3.1.3 Sample Size
:50
Sample frame
: Respondents to survey are principals
and correspondents of the schools
3.1.4 Statistical Tools used :Excel
3.1.5 Area of Study
:
Hyderabad and Ranga Reddy:-ECIL, Moulaali, Malkajgiri, Alwal,
Dammaiguda,Nagaram,Kairatbad
Karimnagar
:- Karimnagar,jagithyal
Nalgonda
:-choutuppal,Nalgonda,suryapet,chityala.

Chapter IV
Data Analysis

34

1.Are You aware of any brain development programs?

Yes No

34%
66%

Out of 50 respondents to survey ,17 are not aware of brain development

programs and 33 are aware of brain development programs.

2.If yes,have you introduced any brain development program in your school?
Yes No

36%
64%

Table showing number of respondents responded to survey:

Particulars

Number of
35

respondent
s
Yes
21
No
12
Total
33
Respondents who are aware of brain development programs are 33,out of
this 21 has introduced brain development programs in their schools and 12
respondents has not introduced.

3.What kind of programs have you introduced?

Abacus

creative thinking

Quizzes

abacus,Creative thinking,Quizes

18%
52%
30%

Table showing number of respondents responded:

Particulars
Abacus
Creative thinking exercises
Quizzes
All the above
Total

Number of
respondents
17
10
6
0
33

36

 Out of 33 respondents who introduced the programs are introduced as

follows: 17 respondents introduced Abacus as brain development
activity,10 respondents introduced creating thinking activities and 6
introduced quizzes as brain development exercises.

4.Are you interested to introduce the brain development program?

Stongly Disagree Disagree
Agree

Neutral

Stongly Agree

35%
65%

Table showing number of respondents are interested to introduce the

program:
Particulars
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Total

Number of respondents
0
0
0
6
11
17

Out of 17 respondents who has not introduced any brain development

program ,6 responded as they agree and 11 responded the are strongly agree
to introduce the program.

37

5.What is your perception on brain development programs?

a)It will help in increasing the knowledge
Strongly Disagree

Disagree

Agree

Strongly Agree

Neutral

38%
62%

Out of 50 respondents,19 responded as agree and 31 says that they are

strongly agree that brain development programs will helps in increasing the
knowledge.

38

5.b)It develops lateral thinking

Strongly Disagree

Disagree

Agree

Strongly Agree

30%

Neutral

16%

54%

Particulars
Number of respondents
Strongly disagree
0
Disagree
0
Neutral
8
Agree
27
Strongly agree
15
Total
50
Out of 50 respondents,8 said neutral,27 says agree and 15 says strongly
agree that brain development program develops lateral thinking.

39

6.Should it be part of academics?

Strongly Disagree

Disagree

Agree

Strongly Agree

28%

32%

14%

Neutral

10%

16%

Table shows number of respondents responded:

Particulars
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Total

Number of respondents
14
8
5
7
16
50

out of 50 respondents,14(Strongly disagree) and 8(Disagree) are saying

these brain development programs should not be part of academics,5
responded as neutral and 7(Agree) ,16(strongly agree) are responded as it
should be part of academics.

40

7.What kind of brain Development program would you like to introduce?

a)Logical thinking activities
b)Creative thinking activities
c)both a &b
a) b) c)

100%

Out of 50 respondents,50 responded that the program should consist of both

logical thinking activities and creative thinking activities.

8.Are you attended any brain development program?

Yes

No

44%
56%

Out of 50 respondents 22 responded that they had attended and 23

responded that they did not attended any brain development program.

41

9.Maximum amount would you like to pay for brain development program?

<Rs 400

22%
<Rs 600

<Rs1000
36%

>Rs1000

26%
16%

The table shows the number of respondents responded:

Particulars
Number of respondents
<Rs400
18
<Rs600
8
<Rs1000
13
>Rs1000
11
Total
50
Out of 50 respondents,18 are willing to pay less than Rs.400,8 are willing to
pay less than Rs.600,13 are willing to pay less than Rs.1000 and 11 are
willing to pay greater than Rs.1000.

42

10.In what way do you think brain develops fast?

a)Through brain development programs
b)Through fitness and sports
c) both a & b
a)

b)

c)

44%32%
24%

Out of 50 respondents ,16 responded that the brain develops fast by brain
development programs ,12 responded through fitness and sports and 22
responded both the activities are required.

11.Do you know any company that provides brain development program?
Yes No

44%
56%

Out of 50 respondents,22 responded that they know the companies which

provide brain development programs and 28 responded that they doesnt
know any company.

43

12.Which company is providing?

Sip abacus,Tata class edge

13.Number of students in school?

<300

<600

<1000

>1000

14%
36%
22%
28%

Table showing number of students in a school:

Particulars
<300
<600
<1000
>1000
Total

Number of respondents
18
14
11
7
50

44

14.Average number of students in a class?

20-30

30-40

40-50

50-60

12% 18%

40%

30%

Table showing average number of students in a class:

Particulars
20-30
30-40
40-50
50-60
Total

Number of respondents
9
15
20
6
50

45

15.How old is the school?

<5yrs

5-10 yrs

10-15yrs

>15yrs

8%
36%

22%

34%

Table showing existence of schools in terms of years:

Particulars
<5yrs
5-10yrs
10-15yrs
>15yrs
Total

Number of respondents
18
17
11
4
50

16.Medium?
English

Telugu

Hindi

Urdu

2%

98%

46

Chapter V
Findings and Suggestions
Findings:
Many Schools are interested to introduce the programs and no
company is providing the program as edit offered.
Many schools does not know about brain development programs in
rural areas
After explaining and giving demos In rural areas more schools are
interested than in urban areas
Every respondent to the survey wants a program that consists of both
creative thinking and Logical thinking skills.
Suggestions:
Fee in rural areas should be lesser than the urban areas.
Some schools are having some programs. so, the programs should be
altered according to the requirement.

References:
https://www.nfer.ac.uk/nfer/publications/55502/55502.pdf
https://www.childcareexchange.com/library/5019626.pdf

47

Survey on Awareness of Brain Development Program

Hello! Greetings of the day! I am Arun Kumar v, pursuing PGDM from Siva
Sivani Institute of Management, Hyderabad. I am doing my internship
project on the above mentioned topic. Kindly help me out in completing my
project by just filling out the given Questionnaire which will hardly take
few minutes of your time.
1. Are you aware of any brain development programs?
a) Yes
b) No (go to 4)
2. If Yes, Have you introduced any brain development program in you
school?
a) Yes
b) no
3. What kind of program have you introduced?
a) Abacus
b) Creative thinking
c) Quizzes
d) Others.
4. Are you interested to introduce the brain development program?
a) Yes
5. What is your perception on brain developments?
a) It will help in Increasing the knowledge

b) It Develops lateral thinking

6. Should it be part of academics?

a) Yes

48

7. What kind of brain development program would you like to

introduce?
a) Logical Thinking activities
b) Creative thinking activities
c)both a &b
8. Are you attended any brain development program?
a) Yes (mention).
b) No
9. Maximum amount would you like to pay for brain development
program?
a)<Rs400

b)<Rs800

c)<Rs1000

d)>Rs1000

10.In what way do you think brain develops fast?

a) Through brain development programs
b) Through fitness and sports
c) Both a &b
11.Do you know any companies that provides brain development
program?
a) Yes
b) No
12.Which company is providing?

13.No.of students in school?

a)<300 b)<600 c)<1000 d)>1000
14.Average no.of students for class?
a)20-30 b)30-40 c)40-50 d)50-60
15.How old is the school?
a)<5yrs b)5-10yrs c)10-15yrs d)>15yrs
16.Medium ?
a) English b)Telugu c)Hindi d)Urdu

49