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Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
A Life Transforming
Experience That Gives You
the Keys to Unlock Your
Full Potential for Wealth,
Happiness and Success

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

TABLE OF CONTENTS
1

The Psychology of Achievement.......................................................... 1

Seven Mental Laws............................................................................... 9

Unlocking Your Potential.................................................................... 17

Your Subconscious Powerhouse......................................................... 23

Taking Charge of Your Life................................................................ 27

Eliminating Negative Emotions.......................................................... 31

Releasing Your Brakes........................................................................ 37

The Worry Buster................................................................................ 43

Programming Your Mind for Success................................................. 49

10 Changing Your Self-Concept.............................................................. 57


11 The New Mental Diet.......................................................................... 63
12 Software for the Brain......................................................................... 71
13 Rapid Learning Techniques................................................................ 77
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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

TABLE OF CONTENTS

(CONT.)

14 Five Keys to Goal Setting................................................................... 83


15 The Seven Step Goal Setting Process................................................. 89
16 Your Personal Mission........................................................................ 97
17 Your Superconscious Mind............................................................... 103
18 Time Management Strategies............................................................ 113
19 Understanding the Mind-Body Relationship.................................... 119
20 Eliminating Stress and Tension......................................................... 125
21 Developing a Healthy Personality.................................................... 137
22 Building Superior Relationships....................................................... 145
23 How to Raise Superkids.................................................................... 153
24 Finding True Purpose in Life............................................................ 159
Appendix.................................................................................................... 165
.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 1
THE PSYCHOLOGY
OF ACHIEVEMENT

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 1

THE PSYCHOLOGY OF ACHIEVEMENT


Overview
Success today is as predictable as the sun rising in the east and setting in the
west. You can be more successful than you ever dreamed possible if you do
two things:

1. Make a decision now to be more successful and more effective in every


area of your life;
2. Learn from the experts; learn how to achieve the success you desire.
Key Points
1. Each person has a

SUCCESS INSTINCT

2. There are seven ingredients of success:


1)

PEACE OF MIND

Peace of mind occurs naturally in the absence of


NEGATIVE
and
emotions.

FEAR

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

2)
3)

HEALTH

and

ENERGY

LOVING RELATIONSHIPS

85%

of the success you enjoy in life will be
determined by how well you get along with other people.

You measure a loving relationship by how much you


LAUGH
with the other person.

4)

Financial freedom means that you


about money.

5)

FINANCIAL FREEDOM

DONT WORRY

WORTHY GOALS AND IDEALS

Worthy goals and ideals give us a sense of


PURPOSE
and
.

6)
7)

SELF-KNOWLEDGE

SELF-UNDERSTANDING

PERSONAL FULFILLMENT
SELF-ACTUALIZATION

MEANING

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

3. The key to success is:


U is

UNDERSTANDING

E is

EFFORT

RESULTS

Whatever the mind of man can conceive and


believe, the mind of man can achieve.
NAPOLEON HILL

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

THE PSYCHOLOGY OF ACHIEVEMENT


EXERCISES

Seven Ingredients of Success


When you have only 30 seconds to answer a question, your answers will be as
accurate as if you had 30 minutes.
1. I am completely free from fear, stress, anxiety, want, and other negative
emotions.
1

TOTALLY
NEGATIVE

10

COMPLETELY
POSITIVE

2. I am able to enter into and fully enjoy complete fulfillment in my


relationships.
1

TOTALLY
LONELY

10

COMPLETELY
FULFILLED

3. I enjoy vibrant health and endless energy.


1

ALWAYS SICK AND


OVERLY FATIGUED

10

VIBRANTLY HEALTHY
AND ENERGETIC

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

4. I am completely free of money worries.


1

CONSUMED

WITH WORRY

10

COMPLETELY
FREE

5. I have clear goals and ideals that give purpose to my life.


1

TOTALLY
UNDIRECTED

10
CLEAR
PURPOSE

6. I completely understand myself and why I do the things I do.


1


NO
UNDERSTANDING

10

FULL
UNDERSTANDING

7. I sincerely believe that I am becoming everything that I am capable of


becoming.
1

TOTALLY
UNFULFILLED

10

COMPLETELY
FULFILLED

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

What one action are you going to take immediately as the result of what
you have learned in this lesson?
____________________________________________________________
____________________________________________________________
____________________________________________________________

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 2
SEVEN
MENTAL LAWS

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 2

SEVEN MENTAL LAWS


Overview
This program is founded on the premise that you are a mental creature. Your
mind makes you truly unique from all other creatures and there are certain
mental laws that determine everything that happens to you. These laws work
100% of the time.
Every single success in your life comes from living your life in harmony with
these basic mental laws. Every problem and difficulty in your life comes from
living your life out of harmony with these mental laws.
Key Points
1. The Law of

CONTROL

POSITIVE
a) You feel
about yourself to the degree to
which you feel you are in control of your own life.

NEGATIVE
b) You feel
about yourself to the degree to
which you feel you are not in control of your own life.

c) Internal vs. External (Locus of Control)

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

d) Control begins with your

Your thoughts determine your

Your feelings then determine your

2. The Law of

FEELINGS

.
.

ACTIONS

ACCIDENT

a) The Law of Accident is what approximately


of the population lives by.

b) Failing to plan is

3. The Law of

THOUGHTS

to fail.

PLANNING

CAUSE AND EFFECT

80%

a) The Law of Cause and Effect states that for every effect in your life
there is a specific cause.

b) It is the

c) The most important application of this law is this:


THOUGHTS
CONDITIONS
are causes and
are effects.

4. The Law of

of the universe.

IRON LAW

BELIEF

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

a) Whatever you believe with


REALITY
.

b) We develop

SCOTOMAS BLIND SPOTS

Your biggest obstacle is usually

5. The Law of

becomes your

FEELING

EXPECTATIONS

a) Your expectations, especially about your


become your own self-fulfilling prophecies.

CONFIDENCE
b) Whatever you expect with
your own self-fulfilling prophecy.

c) Expectations play a critical role in your life:

becomes

1. The expectations of your

PARENTS

2. The expectations of your

BOSS

3. The expectations you have of

OTHERS

4. The expectations you have of

YOURSELF

Always expect the

BEST

OUTCOMES

beliefs.

SELF-LIMITING

;
;
;
.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

EXERCISE: Repeat throughout the day:


I believe that something wonderful is going to happen to me today.
6. The Law of

MAGNET
a) You are a living
, and you attract
into your life the people and the circumstances that are in

with your dominant thoughts.

HARMONY

ATTRACTION

b) In the universe, all energy is in a state of

VIBRATION

This explains the Law of:


1.
Vibration
2.
Radiation
3.
Sympathetic resonance
7. The Law of

CORRESPONDENCE

a) As within, so

MIRROR
b) Your outer world is a
.
It reflects what is going on in your inner world.

WITHOUT

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

c) You become what you

d) All causation is

e) Change your

LIFE

about.

THINK
MENTAL

THINKING

.
and you change your

You attract not what you want, but what you are.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

15

SEVEN MENTAL LAWS


EXERCISES

1. In what areas of your life do you feel most in control?


1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
2. In what areas of your life are you failing to plan for the success
you deserve?
1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
3. What are the main causes of the main effects in your life?

1) Career, Money, Success?__________________________________

2) Family and Relationships?_________________________________

3) Health and fitness?_______________________________________

4. What self-limiting beliefs could be holding you back?


1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

5. What are your expectations for yourself in?


1) Your Career?___________________________________________

2) Your financial situation?__________________________________

3) Your level of success?____________________________________

6. What are the parts of your life that you have attracted to yourself
because of the person you are?

1) People, Family?_________________________________________

2) Money, Success?________________________________________

3) Health and fitness?_______________________________________

7. What is it in you that is creating the world around you?


1) Your relationships?_______________________________________

2) Your financial situation?__________________________________

3) Your level of success?____________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

17

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 3
UNLOCKING YOUR
POTENTIAL

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 3

UNLOCKING YOUR POTENTIAL


Overview
Everything that you do in life is 85% attitudinal 85% of your success is determined by your attitude. Your attitude is the outward expression of what is
going on internally. If your attitude is positive, then your approach to life, your
work, your relationships, and your problems will be positive. Thus, your attitude has a powerful positive influence on your potential. When you improve
your attitude, you automatically increase your capabilities.
Key Points
1. The formula for human potential is:

2.

IA

AA

ATTITUDE

the human language.

= Individual Human Potential

has been called the most important word in

3. Eighty-five percent (85%) of your success will be determined by how


PMA
much of a
(Positive Mental Attitude) you have.
4. Attitudes come from

EXPECTATIONS

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

Our expectations about our


create our attitudes.

OUTCOMES

5. Our expectations come from our


VALUES
our
.

and

BELIEFS

6. Each of us has a bundle of beliefs which psychologists call the


SELF-CONCEPT
.

The self-concept is the

COMMAND

center of your life.

7. The upper and lower limits of your self-concept form your


comfort zone.

Our overall self-concept is an average of all of our individual


self-concepts.

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

8. The self-concept is made of three critical parts:


1) The selfa

. It is your idea of what constitutes


.

IMAGE
2) Your selfyourself and the way you

3) Your selfIt is how you

IDEAL
WINNER

. It is the way you see


THINK
about yourself.
.
about yourself.

ESTEEM
FEEL

The best definition of self-esteem is how much you


LIKE
yourself.

Your self-esteem can be built up by repeating over and over:

I LIKE MYSELF

9. You are born as pure

POTENTIAL

Every child comes into the world with a high need for
TOUCHING
and
.

Children are born with two attributes:

1) They are
the attitude,

FEARLESS
I CAN

LOVE

, and that is expressed with


!

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

2) They are completely


expressed in the attitude,

; This is
I DONT HAVE TO
!

SPONTANEOUS

Our natural birthright is to be


UNINHIBITED
and

UNAFRAID

10. Children learn in two ways:


1) They learn by
especially of

2) They learn by moving from


COMFORT
toward

IMITATION

PARENTS

DISCOMFORT

Very early in life, children begin to develop negative habit patterns,


DESTRUCTIVE
which have their roots in
criticism.

Destructive criticism is used by parents to


CONTROL
and
their children.

DIRECT

11. Early in life, children develop two major types of negative habit patterns:
INHIBITIVE
1)
Negative Habit Pattern. This pattern
I CANT
triggers the response of,
which creates
FAILURE
the fear of
.

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

2)

COMPULSIVE

Negative Habit Pattern.

This pattern develops when children receive


love.

Children respond with


people.

This compulsive negative habit pattern creates the fear of


REJECTION
.

This fear of rejection is experienced by adults as


behavior.

CONDITIONAL

I HAVE TO

I LIKE MYSELF
12. If you repeat over and over,
your self-esteem increases and your fears will diminish.

please other

TYPE A

EXERCISE: What one action are you going to take immediately as a result
of what you have learned in this lesson?
____________________________________________________________
____________________________________________________________
____________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

23

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 4
YOUR
SUBCONSCIOUS
POWERHOUSE

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 4

YOUR SUBCONSCIOUS POWERHOUSE


Overview
Your subconscious mind is the powerhouse of your being, and the source of
your ability to greatly exceed your previous levels of accomplishment. To tap
into this powerhouse you must understand the function of the conscious and
subconscious and how they interact.
Key Points
1. The conscious mind has specific features:
1) It is

OBJECTIVE

2) It is

RATIONAL

DISCRIMINATING
3) It is
.

The subconscious mind has four functions:

1) It

IDENTIFIES

2) It

COMPARES

incoming data.
it with previous experience.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

3) It

ANALYZES

4) It

DECIDES

the current situation.


what action to take.

2. The subconscious mind is like a massive


One of the roles of the subconscious mind is to


RETRIEVE
and
data.

The conscious mind

The

Either
will grow.

mind merely obeys.

SUBCONSCIOUS

FLOWERS

STORE

COMMANDS

The conscious mind is the


the subconscious mind is the

bank.

DATA

GARDENER
GARDEN

or

WEEDS

3. A key role of the subconscious mind is to keep your behavior


CONSISTENT
with your previous behaviors.
4. The Law of

SUBCONSCIOUS ACTIVITY

This law makes all of your words and actions fit a pattern consistent
SELF-CONCEPT
with your
.

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

5. The Law of

Whatever you

6. The Law of

CONCENTRATION

upon, grows.

DWELL
SUBSTITUTION

You can

DESIRE
vs.
As you dwell on your desires, your fears diminish.

REPLACE

one thought with another.

FEAR

7. What is the key to unlocking your mental powers?


PURPOSEFUL
Begin by taking
,
control over the content of your conscious mind.

Think and talk about only the things you

Repeat over and over to yourself; I

SYSTEMATIC

WANT
LIKE

.
myself!

EXERCISE: What one action are you going to take immediately as a result
of what you have learned in this lesson?
____________________________________________________________
____________________________________________________________
____________________________________________________________
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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

27

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 5
TAKING CHARGE
OF YOUR LIFE

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 5

TAKING CHARGE OF YOUR LIFE


Overview
Self-responsibility means accepting the fact that you are the architect of your
destiny. Everything you are and ever will be is up to you and you alone. If
you wish to achieve your full potential as a human being, it is imperative that
you accept complete responsibility for your life.
Key Points
1. One of the most important decisions you ever make is to move from
CHILD TO ADULT
.
2. The slogan of the totally responsible person is:
ME
If its to be, its up to
!
3. Henry Ford said: Never complain, never

EXPLAIN

4. There is a deep valley between maturity and immaturity called the


VALLEY OF EXCUSES

.

EXCUSITIS
5. The disease,
, is fatal to success.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

6. Acceptance of responsibility is not


MANDATORY
it is
.

OPTIONAL

7. The word responsibility can be broken down into two words:


RESPONSE
ABILITY

.
8. The

Theory of History:

CHALLENGE RESPONSE

Civilizations grow and decline to the degree to which they meet


EFFECTIVELY
challenges and respond
.

9. Three areas of life where responsibility is essential:


POLITICAL
1) The
Area. The more you vote for
politicians to do things for you, the more you give politicians
CONTROL
.

2) The
3)

ECONOMIC

World. (Child or Adult?)


: we expect the
to be responsible.

HEALTH AND WELLNESS


DOCTOR

10. The important key is this:


CHOOSE
You are always free to
the quality of
your emotional life, your physical life, and your financial life.

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

TAKING CHARGE OF YOUR LIFE


EXERCISES

1. In what three areas could the tendency to make excuses be holding


you back?
1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
What one thing are you going to do differently as a result of this lesson?
____________________________________________________________
____________________________________________________________
____________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

31

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 6
ELIMINATING
NEGATIVE
EMOTIONS

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 6

ELIMINATING NEGATIVE EMOTIONS


Overview
The great aim in life is to be happy, however you define happiness. The major
obstacles to your happiness are negative emotions. There is a one-to-one relationship between your acceptance of personal responsibility for everything
that happens to you and the elimination of negative emotions.
Key Points
1.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

2. The Negative Emotion Tree

3. There are two essential factors that create negative emotions and keep
them alive:
1)

2)

JUSTIFICATION

to your negative emotions.


IDENTIFICATION

the belief that you are entitled

taking things personally.

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

4. How do we starve the roots of the Negative Emotion Tree?


NON-JUDGEMENTAL
1) We become
Judge not that ye be not judged.

2) We dis-

IDENTIFY

. Practice detachment.

5. The key to ridding yourself of negative emotions is to cut down


BLAME
the trunk of the tree by eliminating
,
which lies at the root of 99% of negative emotions.
MAKES YOU ANGRY
6. Nothing and no one
this is a decision you make.

7. Eliminate blame and negative emotions by using the Law of


SUBSTITUTION
.

Replace the blame thought with this affirmation


I AM RESPONSIBLE

8. Responsibility vs. Blame.


BACKWARDS TOWARD THE PAST


Blame always looks
at what cannot be changed.

Responsibility always looks to the

FUTURE

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

The question of the responsible person is:


WHAT CAN WE DO FROM HERE

9. People love their

SUFFERING

?
.

If someone pours out his or her problems to you, listen and then respond
with the following:

RESPONSIBLE
You are
What are you going to do about it?

for your own life.

NEGATIVE
10. The existence of one
emotion that you
will not let go of will cause you to stay in the same place, spin your
wheels, and go in circles for the rest of your life.

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

ELIMINATING NEGATIVE EMOTIONS


EXERCISES

1. What are the three areas in your life today where you experience the
most negative emotions?
1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
2. For your answers above, give one reason why and how you are at least
partially responsible for the solution?
1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
What one action are you going to take immediately as the result of what
you have learned in this lesson?
____________________________________________________________
____________________________________________________________
____________________________________________________________

Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

37

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 7
RELEASING YOUR
BRAKES

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[PPA-13]

38

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 7

RELEASING YOUR BREAKS


Overview
Negative emotions are not permanent and can be eliminated. Understanding
how they were created in the first place is an important starting point in effectively eliminating them.
Key Points
1. The starting points of the development of negative habit patterns are:
1)

2)

DESTRUCTIVE CRITICISM

PRESTIGIOUS PERSON
Anything said by a PP
(parent, sibling, older relative) is taken to be a true representation of
reality by the child.
LACK OF LOVE

ONE
ONE
There is a
to
relationship
between the amount of love a child receives (quantity and quality)
HEALTHY
and a
personality.

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[PPA-13]

39

THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

For children to feel


must exist:

, three conditions

FULLY LOVED

1. Parents must love

THEMSELVES

2. Parents must love

EACH OTHER

3. Parents must love

THE CHILD

The only way you can really love a child is by spending a high
QUANTITY
of time with the child.

2. If one of the three above conditions existed in combination with


GUILT
destructive criticism, you will have grown up with
(the feeling of not being worth very much).


When we dont feel that we are worth very much, we feel


WORTHLESS
.
A feeling of guilt leads to a feeling of

WORTHLESSNESS

The feelings of guilt/worthlessness are expressed in the thought/attitude


IM NOT GOOD ENOUGH
of,
.

Those who have been raised with destructive criticism and lack of love
SELF-HATRED
SELF-DOUBT
experience
/
.

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[PPA-13]

40

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

3. Guilt is used for two reasons:


1)

PUNISHMENT

2)

CONTROL

.
.

4. The adult manifestations of guilt:


INFERIORITY
1) Feelings of
UNDESERVINGNESS
and

2) Destructive self-

5)

INADEQUACY

GUILT

GUILT AND BLAME


VICTIM LANGUAGE

CRITICISM

3) Easily manipulated by
4) Use

5. To rid yourself of guilt:


1) Eliminate
2) Refuse to be
3) Refuse to use

DESTRUCTIVE
MANIPULATED
GUILT

self-criticism.
by guilt.
and blame.

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[PPA-13]

41

THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

4) Use the Law of


FORGIVENESS

HEALTHY
You are mentally
to the degree to which
you can forgive and forget the grievances against you.

6. The people whom you must forgive are:


1)

YOUR PARENTS

2)

EVERYONE ELSE


3)

Forgiveness is perfectly
YOURSELF

SELFISH

for everything.

4) If you have done something to hurt someone,


APOLOGIZE
.

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[PPA-13]

42

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

RELEASING YOUR BRAKES


EXERCISES

1. List three people you are still angry with who you are now going to
forgive completely:
1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
What one action are you going to take immediately as a result of what you
have learned in this lesson?
____________________________________________________________
____________________________________________________________
____________________________________________________________

Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.

[PPA-13]

THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

43

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 8
THE WORRY
BUSTER

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[PPA-13]

44

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 8

THE WORRY BUSTER


Overview
Worry something we all experience from time to time is negative imagination. It is what you create in yourself that causes you stress and anxiety. It
creates fear or fantasized experiences that appear real. Fortunately, worry
is a conditioned response you have learned to worry, and you therefore can
eliminate the behavior.
Key Points
IMAGINATION
1. Negative
is thinking about things we
dont want to happen that cause enormous amounts of stress and distress.

2.

FEAR
Worry creates
, which can be defined as
Fantasized Experiences Appearing Real.
WORRY
INDECISION

is a sustained form of fear caused by


.

3. A study was done on the things people worry about:


40

% of the worries people had never happened.

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[PPA-13]

45

THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

% of the things were in the past for which nothing

30

could be done.

12

% were worries about health that were needless.

10

% were petty worries.

Of that 8%, half or


control.

Therefore, research shows that


about is a waste of emotion.

% of the worries were about anything substantial.


% of all worries, were out of their

96

% of what we worry

4. To eliminate worry:
1) Live

ONE DAY

at a time.

2) Get the

3) Use the Worry Buster Technique.

FACTS

How to deal with worry:

1.

DEFINE

the worry situation clearly, in writing.

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[PPA-13]

46

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

2. Determine the worst possible


situation.

3.
Resolve to

ACCEPT

4. Begin immediately to

5. Worry is a form of negative

the worst, should it occur.


upon the worst.

IMPROVE
GOAL SETTING

6. Worry is a sustained form of fear caused by


7. The only real antidote to worry is purposeful

of the

OUTCOME

.
.

INDECISION
ACTION

SUBSTITUTION
Use the Law of
: Get so busy working on
your goals that you dont have time to worry.

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[PPA-13]

47

THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

THE WORRY BUSTER


EXERCISES

1. List everything you are currently worried about and the worst possible
outcome for each:

WORRY SITUATION

WORST POSSIBLE OUTCOME

1)
________________________ 1)___________________________
2)
________________________ 2)___________________________
3)
________________________ 3)___________________________
4)
________________________ 4)___________________________
5)
________________________ 5)___________________________
2. What specific steps will you take to begin immediately to improve upon
the worst possible outcome?
1)
______________________________________________________
______________________________________________________
2)
______________________________________________________
______________________________________________________
3)
______________________________________________________
______________________________________________________

Remember: The antidote to worry is purposeful action.

Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.

[PPA-13]

48

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

What one action are you going to take immediately to stop worrying and
start living?
____________________________________________________________
____________________________________________________________
____________________________________________________________

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[PPA-13]

THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

49

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 9
PROGRAMMING
YOUR MIND FOR
SUCCESS

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[PPA-13]

50

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 9

PROGRAMMING YOUR MIND FOR SUCCESS


Overview
You are what you think everything you are and will be is a result of what is
in your mind. If you are to make a change in what you are, the change must
begin with your self-concept that bundle of beliefs in your mind that determines what happens to you.
Key Points
BUNDLE OF BELIEFS
1. Your self-concept is your
that determines everything that happens to you.

inside

2. All change begins by you taking in new information that changes your
SELF-CONCEPT
.
3. The Psychology of

BECOMING

Each one of us is in a continuous state of


AND CHANGE
.

If you want to evolve and grow more rapidly, you must make your goals
CLEAR
INTENSELY
and describe them
.

GROWTH

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[PPA-13]

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

You must

on them most of the time.

DWELL

4. There are two obstacles to becoming


you are capable of becoming.
HOMEOSTASIS
1)
We like to maintain the

EVERYTHING

STATUS QUO

PSYCHOSCLEROSIS
2)
.
Psychosclerosis is a hardening of the

Both of these lead to getting stuck in the


COMFORT ZONE
.

You must set big


your comfort zone.

ATTITUDES

to get out of

EXCITING GOALS

5. There are two great powers that control everything that happens to you:

1) The Power of

LOVE

EVERYTHING

compensate for the lack of it.

2) The Power of

.
we do is either to get love or

SUGGESTION

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[PPA-13]

52

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

Everything
6. The Law of
Comfort Zone.

HABIT

.(

).

INERTIA

In the absence of a specific decision on your part to change some


aspect of your life, the natural tendency will be to go on the same way
INDEFINITELY
.

COUNTS

of everything we do is by habit.

95%

SUCCESS
95% of your
or
will be determined by your habits, good or bad.

7. The Law of
Every

EMOTIONS

FAILURE

.
that you make is based on emotion.

DECISION

WILL DOMINATE
The stronger emotion
a weaker emotion and will determine what you do.

The two major emotions that constantly wrestle within us are:

FEAR

vs.

DESIRE

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

8. The Law of

EXPRESSION

Whatever is

IMPRESSED

9. The Law of

REVERSIBILITY

.
, is

EXPRESSED

If you achieve a certain level of success, good health, or happy


relationships, then that accomplishment will create a
SUBJECTIVE
state (a feeling or emotional state),
that goes with it.

The

OBJECTIVE
SUBJECTIVE

reality (the fact) creates the


state (the emotion).

OBJECTIVE SUBJECTIVE

To apply the Law of Reversibility in your life:

1)

IMAGINE

2) Get the
a big success.

that you have your goal already.


as though you were already

FEELING

REPLAY
3)
over and over again.

and

RECREATE

the feeling

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54

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

10. The Law of

PRACTICE

Whatever you do over and over again often enough becomes a new
HABIT
.

A new habit takes about

Follow a 21-Day

Your goal is to become a purely

21

days to develop.
Diet.

PMA

POSITIVE

Person (PPP).

11. You need four qualities to make great changes in your personality
and character:
DESIRE
1)
: An important question is
How badly do you want it?
DECISION
WILLING
2)
: You must be
to do whatever is necessary to achieve your goal.

3)

DETERMINATION
IRON

DISCIPLINE
4)
to riches.

willpower.

: Back your plan with

: Is the master

KEY

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

PROGRAMMING YOUR MIND FOR SUCCESS


EXERCISE

What one action are you going to take immediately as a result of what you
have learned in this lesson?
____________________________________________________________
____________________________________________________________
____________________________________________________________

Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.

[PPA-13]

56

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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[PPA-13]

THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

57

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 10
CHANGING YOUR
SELF-CONCEPT

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58

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 10

CHANGING YOUR SELF-CONCEPT


Overview
To change your self-concept, you must first clearly define what you really want
to be. But, once you have accomplished that major step, how do you begin to
make that important change?
Key Points
SELF-IDEAL
1. The
is a combination of all the qualities of
all of the men and women you have admired throughout your life.

This is your internal

ADMIRE
When you
these people, you have an
unconscious tendency to be more like them.

ROLE MODEL

2. There is a difference between your


(the way you see yourself now) and your
(how much you like yourself).

SELF-IMAGE
SELF-ESTEEM

3. The stages of changing your self-concept are:

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

1) The change must be perceived by you as being both


DESIRABLE
NECESSARY
and

2) Begin
like to be.

about yourself as you would

THINKING

3) Begin to

, to create clear mental pictures.

Practice your visualization over and over again.

Your image must be

VISUALIZE

CLEAR

, vivid and exciting.

AFFIRMATIONS
4)
are strong, positive statements
that you say to yourself, and believe.

These are based on the three Ps:

1.
I
2.
I

PERSONAL
LIKE
POSITIVE
AM

myself!
:
responsible.

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

3.
I

PRESENT TENSE

EARN

VERBALIZATION
5)
Speaking your affirmation aloud.

You increase the impact of your affirmation by


by saying out loud.

ASSUME
6)
person you wish to be.

80%

the role! Act as if you were already the

F A

You can act your way into

PRETEND

Fake it until you

FEELING

that you have the quality already.


MAKE

it.

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[PPA-13]

61

THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

4. The four keys to rapid personality change The VAVA Formula:


VISUALIZATION

AFFIRM

VERBALIZE

ASSUME

.
.
.
the role.

You will become as small


as your controlling desire;
as great as your dominant aspiration.
JAMES ALLEN

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[PPA-13]

62

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

CHANGING YOUR SELF-CONCEPT


EXERCISES

1. If Hollywood were to make a movie of your life to date, what title would
you choose?
Title:_____________________________________________________
2. If Hollywood were to make a move about your life after you die, what
would you want it to be titled?
Title:_____________________________________________________
3. What two qualities would you want engraved on your tombstone?

Here lies

; he/she was
and

What action are you going to take immediately?


____________________________________________________________
____________________________________________________________
____________________________________________________________

Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.

[PPA-13]

THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

63

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 11
THE NEW
MENTAL DIET

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[PPA-13]

64

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 11

THE NEW MENTAL DIET


Overview
Everything that you allow to influence your thinking affects your subconscious
mind. Thus, whatever you allow into your mind affects your values, your
expectations, your attitudes, your beliefs, and ultimately, your potential as a
human being. The great difference between human beings is what they feed
into their minds on a regular basis.
Key Points
1. The Power of

SUGGESTION

: works on you continually.

Everything you allow to influence your thinking affects your


subconscious mind.

Everything

COUNTS

! Every input you allow helps or hurts.

2. The steps for reprogramming your mind:


FEED

your mind healthy mental food.

The Law of

Everything you do, positive or negative,

ACCUMULATION

.
ACCUMULATES

Brian Tracy. All rights reserved. The contents, or parts thereof, may not be reproduced in any form for any purpose without the written permission of Brian Tracy.

.
[PPA-13]

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

3.

READ

one hour per day.

One hour per day of reading for


an authority on your subject.

23

years will make you

35

years will make you an expert.

57

years will make you an international authority.

4.

1
You can join the top
% in the nation simply by reading one
educational book per month, in your field.
LISTEN

to audio programs in your car.

The average person who drives, spends an average of


1000
to
hours per year in his or her car.

Five hundred to 1,000 hours is equivalent to


25
to
40-hour weeks.

12

Twenty-five 40-hour weeks is equivalent to


university semesters.

12

5. Take additional

Take a minimum of

COURSES
4

500

and seminars.
seminars each year.

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

Practical

is power.

KNOWLEDGE

EXPERTS
Learn from
in your field.

PEOPLE
6. Get around the right
.

REFERENCE
Your choice of a
95% of your success or failure in life.

Your Reference Group are the people you consider yourself to be


SIMILAR
to.

These are people you

Fly with

ALLIANCES
Form Master Mind
. Pick positive people
you admire, and get together with them once a week to share ideas.

EAGLES

Group determines

IDENTIFY

with.

TWO TIMES
7. There are
during the day when your
subconscious is most open to new information.

1)

NIGHTTIME

just before you fall asleep.

2)

MORNING

the first hour after you get up.

a) Get up and repeat several times, I feel

TERRIFIC

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!
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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

b)

READ

c) Review your

for 30 to 60 minutes (The Golden Hour).


every morning.

GOALS

8. An important part of mental programming is to


past labels.

DISCARD

When people tag you with a label from the past, respond with:
WAS
In the past, I
, but now I am

If you make a mistake, respond with: Next time,

ILL

9. You can accelerate your new programming when you


what you know to others who are interested.
You

BECOME

TEACH

what you teach.

10. A proven way to speed up your mental programming is to express


EXPECTATIONS
an attitude of confident
.

Become an

Become convinced that the world is conspiring to make you


SUCCESSFUL
.

Look for the

INVERSE PARANOID

GOOD

in everything that happens.

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[PPA-13]

68
11.

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

: If you repeat
any statement over and over again and often enough, even the most
intelligent person will come to believe it.
THE BIG LIE THEORY

12. The Big

TRUTH

Theory is the opposite:

ANYTHING YOU WANT


You can be, have, and do
if you want it badly enough and are willing to make the effort.

HOLD IN YOUR MIND


Anything you can
on a continuing basis you can be, have, or do.

You will

BECOME

what you think about.

I do not think there is any other quality


so essential to success of any kind as the quality of perseverance.
It overcomes almost everything, even nature.
JOHN. D. ROCKEFELLER
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[PPA-13]

THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

69

THE NEW MENTAL DIET


EXERCISE

What three actions are you going to take immediately to program your mind
for success?
1) __________________________________________________________
2) __________________________________________________________
3) __________________________________________________________

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[PPA-13]

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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[PPA-13]

THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

71

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 12
SOFTWARE
FOR THE BRAIN

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[PPA-13]

72

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 12

SOFTWARE FOR THE BRAIN


Overview
Your most precious resource is time. Now that you are becoming aware of the
need to change your thoughts in order to change your outward circumstances
or conditions, you may be anxious to make the changes quickly.
Key Points
There are four Advanced Programming Techniques you can use for rapid
behavioral and attitudinal change:
WRITTEN
1. The
Programming Technique is based on
the fact that we take in information in three ways:

1)

AUDITORY (HEAR)

2)

VISUAL (SEE)

3)

KINESTHETICALLY (FEEL)

.
.

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[PPA-13]

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

Practice this technique each morning:

MAJOR GOALS
1.
Rewrite your
present tense, personal affirmations.

as positive,

VISUALIZE
2. Close your eyes and
your major
goal or goals of the day as if they were accomplished.

FEELING
3.
Imagine the
have if it were already a reality.

2. The

of pleasure you would

The Law of Relaxation: In all mental working,


EFFORT
defeats itself.
QUICK PROGRAMMING

Technique.

This technique is used immediately before any significant event


of importance.

There are three steps:

1) Visualize the perfect

2)

AFFIRM

3) Emotionalize and

OUTCOME

the visualization.
RELEASE

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[PPA-13]

74

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

3. The Mental

Technique.

REHEARSAL

LIVING THE EXPERIENCE


The process of
before having it on the outside.

Before any important event, top performers recall and relive


EXCELLENCE
.

WINNERS
The major difference between
and
LOSERS
is that prior to every upcoming event:

Losers think of past

Winners insist on reliving and

FAILURES

PAST SUCCESSES

on the inside

RECALLING

Think about what you

Whenever your mind begins to drift to thoughts that you dont want,
STOP
say very loudly the word,
!

Immediately shift your thinking to your desired


OUTCOME
.

FEAR

DESIRE

and not what you

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[PPA-13]

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

4. The Standard
Steps.

Technique Seven

AFFIRMATION

1) You can set

2) Do the exercise two times daily,


EVENING
.

3) Arrange for

to

10

15
MORNING

goals.
and

INTERRUPTIONS

GOALS
4) Write
affirmations on index cards.

as positive, present tense, personal

5) Read,

, and close your eyes.

6) Visualize the

7) Imagine the

REPEAT

OUTCOME
FEELING

In order to succeed we must first


believe that we can.
MICHAEL KORDA

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76

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

SOFTWARE FOR THE BRAIN


EXERCISE

What one action are you going to take immediately as a result of what you
have learned in this lesson?
____________________________________________________________
____________________________________________________________
____________________________________________________________

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77

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 13
RAPID LEARNING
TECHNIQUES

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 13

RAPID LEARNING TECHNIQUES


Overview
Your intelligence is not a matter of IQ but a matter of the way you think and
act. Therefore, when you consider that the average person uses less than 10%
of his or her thinking capacity, you realize that your potential is absolutely
limitless!
Key Points
1. What we know about the brain:

DEVELOPED
1) Intelligence is
like physical muscles.

IQ is

over 25 points.

MALLEABLE

IQ is affected by your

through effort,

SELF-CONCEPT

2) Learning ability can be increased.

You can learn to

If you want to

LEARN

LEARN
EARN

more.

faster and easier.


more, you must

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

3) There is a direct relationship between


LONGEVITY
and
.

LEARNING

The longer you continue to learn and the more active you
MENTALLY
are
, the longer you live and the
HEALTHIER
you are.

The left and right hemispheres of the brain are responsible for very
different ways of thinking:
LEFT HEMISPHERE

RIGHT HEMISPHERE

LOGICAL

VISUAL

RATIONAL

HOLISTIC

ANALYTICAL

INTUITIVE

PRAGMATIC

ABSTRACT

CONCRETE

MUSICAL

LINEAR

ARTISTIC

SEQUENTIAL

SPONTANEOUS

LANGUAGE

DANCE

MATH

POETRY

WORDS

LANGUAGE

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

2. The brain functions at four different levels:


1)

BETA

Level:

14

2)

ALPHA

Level:

8 13

3)

THETA

Level:

57

4)

DELTA

Level:

-4

wps

wps

wps

wps

3. The best method to get people into the Alpha -Theta level and
MUSIC
combine both hemispheres is to use
and
RELAXATION
.

When you close your eyes, relax and listen to positive messages,
BYPASS
they
your conscious mind.

The new words or messages go straight into your


SUBCONSCIOUS
.

4. You can learn rapidly if you do the following things:


1)

DEFINE

2) Have an intense

your purpose.
DESIRE

to learn.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

3) Always study with classical

4) Use spaced

5)

MUSIC

REPETITION

6) Use a

7) Take regular breaks.

what you are learning.

PRACTICE

VARIETY

of stimulation.

The strongest single factor in prosperity consciousness


self-esteem: believing you can do it, believing you deserve it,
believing you will get it.
JERRY GILLIES

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

RAPID LEARNING TECHNIQUES


EXERCISES

Method of Deep Relaxation with Music:


1. Sit erect or lie down comfortable.
2. Sitting, place your hands on your lap.
3. Close your eyes and get comfortable.
4. Relax deeply; concentrate on your breathing.
5. Listen to the words; do as they say.
6. Repeat the first affirmation in each set.
7. Enjoy the experience.
What one action are you going to take immediately as a result of what you
have learned in this lesson?
____________________________________________________________
____________________________________________________________
____________________________________________________________
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83

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 14
FIVE KEYS TO
GOAL SETTING

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84

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 14

FIVE KEYS TO GOAL SETTING


Overview
What is success? Success is goals! All successful men and women have discovered that secret and have developed an intense goal orientation. Yet more
than 95% of the populations fails to set any goals at all. The Master Skill of
Success is the ability to set goals and to create action plans for the accomplishment of those goals.
Key Points
1. In 1953, at Yale University, they found that only
had written goals.

3%

2. In 1973, they found that the 3% who had goals were worth more than
97%
the other
put together.
3. The ability to set goals and the ability to make action plans for their
MASTER SKILL
accomplishment is the
of Success.
CYBERNETIC
4. Once you set your goals, your
mechanism, the goal-seeking part of your brain, is triggered.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

5. Each of us has both a


and a success mechanism.

FAILURE MECHANISM

This failure mechanism is activated by three factors:

1) The

2) Learned

Zone.

COMFORT

HELPLESSNESS

3) Path of least

RESISTANCE

6. The only way to override the failure mechanism is to activate the


SUCCESS
mechanism.

The success mechanism is triggered by a

GOAL

7. The four major reasons why people dont set goals:


1) They dont realize the

2) They dont

3) Fear of

Keep your goals

of goals.

IMPORTANCE

KNOW HOW
REJECTION

CONFIDENTIAL

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

4) Fear of

FAILURE

It is the fear that I

CANT

8. The Five Keys for Goal Setting:


1) Fear of
stress.

is a major source of fear and

CHANGE

Goals allow you to control the


change.

2) The

AREA

DIRECTION

of excellence.

Each person has the ability to be


one or more areas.

There are three keys to finding your Area of Excellence:

1.

ATTENTION

2.

INTEREST

3.

ABSORPTION

of

EXCELLENT

in

.
.
.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

ACRES OF DIAMONDS
3)
Theory.
Your greatest opportunities might lie under your own

Your business? Knowledge?


Experiences? Company? Friends?

Like diamonds, opportunities come disguised as


HARD
work.

4) Your goals must be in


and your needs:

1.
Personal and

WHAT

3.
Self

These are the

goals.

WHY
CAREER

These are the

with each other

Goals (3 - 5).

FAMILY

2.
Business and

IMPROVEMENT
HOW

TALENTS

BALANCE

These are the reasons

FEET

Goals (3 - 5).
goals.
Goals (3 - 5).
goals.

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

5) You need a Major Definite Purpose.

Your major definite purpose is the one goal which, if you achieved
IMPACT
it, would have the greatest positive
on
your life.

It must be a

SMART

goal.

1.
Specific
2.
Measurable
3.
Achievable
4.
Realistic
5.
Time Bounded

_________________________________________________________
_________________________________________________________

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89

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 15
THE SEVEN STEP
GOAL SETTING
PROCESS

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 15

THE SEVEN STEP GOAL SETTING PROCESS


Overview
Your ability to set and achieve goals will help you achieve greater success and
happiness more than any other skill you can learn.
Seven Steps to Goal Setting:
1. Decide exactly what you
2.

: make it measurable.

WRITE IT DOWN

3. Set a

DEADLINE

4. Determine the

6. Determine the
you will require.

: set sub-deadlines if necessary.

OBSTACLES

5. Determine the additional


you will require.
PEOPLE

7. Assemble all these details into a


plan and get started.

. Be specific.

WANT

you will have to overcome.

KNOWLEDGE AND SKILLS

whose help and cooperation

PLAN

, organize the

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

91

SEVEN STEP GOAL SETTING PROCESS


EXERCISES

1. What are your three most important goals in life right now?
1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
2. What five things do you value most in life?
1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
4)
______________________________________________________
5)
______________________________________________________
3. What would you do, how would you spend your time, if you learned
today that you only had six months to live?
1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

4. Imagine you won $20,000,000 tax free but at the same time, you only
had 10 years to live. What would you change or do differently?
1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
5. What have you always wanted to do but been afraid to attempt?
1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
6. What sort of activities or experiences in life give you the greatest joy
and feeling of importance?
1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
7. What one great thing would you dare to dream if you knew you could
not fail?
_________________________________________________________
_________________________________________________________
_________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

93

Make a list of 10 goals you would like to achieve in the next year or so.
Write them as affirmations, in the Present tense, Positive, Personal case.
1) __________________________________________________________
2) __________________________________________________________
3) __________________________________________________________
4) __________________________________________________________
5) __________________________________________________________
6) __________________________________________________________
7) __________________________________________________________
8) __________________________________________________________
9) __________________________________________________________
10) __________________________________________________________
Review your list of 10 goals.
What one goal, if you could achieve it within 24 hours, would have the
greatest positive impact on your life?
Write it down: _
____________________________________________________________
____________________________________________________________
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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

Set a deadline: ________________________________________________


Make it measurable: ____________________________________________
List the three biggest obstacles that are holding you back from achieving this
goal (in you?):
1) __________________________________________________________
2) __________________________________________________________
3) __________________________________________________________
What additional knowledge and skill will you need to achieve this goal?
1) __________________________________________________________
2) __________________________________________________________
3) __________________________________________________________
Whose help, cooperation and assistance will you require to achieve
this goal?
1) __________________________________________________________
2) __________________________________________________________
3) __________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

Make a list of seven steps you can take immediately to achieve your Major
Definite Purpose:
1) __________________________________________________________
2) __________________________________________________________
3) __________________________________________________________
4) __________________________________________________________
5) __________________________________________________________
6) __________________________________________________________
7) __________________________________________________________
Set priorities What is the number one, most important action you can take
immediately to achieve your most important goal?
1) __________________________________________________________
2) Second action?______________________________________________
3) Third action?_______________________________________________
What one action are you going to take immediately to launch yourself toward greater success?
____________________________________________________________
____________________________________________________________
____________________________________________________________
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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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97

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 16
YOUR PERSONAL
MISSION

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 16

YOUR PERSONAL MISSION


Overview
You need a personal mission to serve as the key organizing principle of your
life. A personal mission is something big and exciting, that gives higher meaning and purpose to your life. What is it, what could it be for you?
Key Points
1. You are here to do something
WITH YOUR LIFE

WONDERFUL

Something that makes a


lives of others.

Albert Schweitzer: To treat


Africa.

Mother Teresa: To comfort the dying.

2. Your mission gives you greater


in life.

Something that motivates,

DIFFERENCE

THE SICK

in the life or

, in Central

MEANING AND PURPOSE

INSPIRES

you.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

Something you would

Something that you really

BELIEVE IN

3. Your mission often

from within yourself.

EMERGES

What do I

What moves you

EMOTIONALLY

What do you feel

PASSIONATE

4. Look into your

every day.

LOVE TO DO

want to do with my life?

REALLY

PAST

?
about?

to discover you future.

What sort of activities make you the

HAPPIEST

What do you like to

about?

What subjects attract and hold your

5. Look at yourself

LEARN

TODAY

What are you

What is your personal area of

VERY GOOD

ATTENTION

to find your mission:


at doing?
EXCELLENCE

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

What has been most responsible for your


in life so far?

6. Imagine no
your mission:

SUCCESSES

when you define

LIMITATIONS

Imagine you have all the

you need.

Imagine you have all the talents and

SKILLS

Imagine you have all the people and

CONTACTS

MONEY

.
.

7. If you only had a short time to live and you could bring about any
change in the world, what would it be?

Exactly which

Exactly

PEOPLE
HOW

Exactly how would you

would you help?


would you help them?
MEASURE

success?

8. Designing your Personal Mission Statement:


Your mission is to make a

Your mission must contain a

DIFFERENCE
METHOD

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

Your mission must contain a

MEASURE

9. Sample Mission Statement:


My mission is to (what you intend to do and for whom you intend to


do it) which I achieve by (the activities you will engage in) and I will
measure success (the measures you will use to determine if you have
achieved your mission)

10. Sample Mission Statement (Brian Tracy):


My mission is to help people achieve their goals faster than they would
in the absence of my help.

Method: I achieve this goal by teaching essential skills that enable


individuals to vastly exceed their previous levels of accomplishment.

Measure: I will know that I am successful when 1,000,000 people


become millionaires and attribute their success to me.

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

YOUR PERSONAL MISSION


EXERCISE

Write your own Mission Statement fill in the blanks:


My mission is to:_
____________________________________________________________
____________________________________________________________
I achieve my mission by:_
____________________________________________________________
____________________________________________________________
I will know that I have achieved my mission when:_
____________________________________________________________
____________________________________________________________
The first step I will take to achieve my mission is:_
____________________________________________________________
____________________________________________________________
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103

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 17
YOUR
SUPERCONSCIOUS
MIND

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104

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 17

YOUR SUPERCONSCIOUS MIND


Overview
From ancient times, there has been talk of the human mind being part of a
greater mind, i.e., the Universal Subconscious Mind, the Collective Unconscious, the Superconscious, the Infinite Intelligence, etc. In this program we
refer to it as the Superconscious Mind. We all have a Superconscious Mind
that we constantly use, often in a haphazard way. Its the source of such things
as inspiration, motivation, enthusiasm, excitement, insights, intuition, creativity,
and the brand new ideas that come into the world.
Key Points
1. The following are the characteristics of the Superconscious Mind:

1) It has access to
subconscious mind.

stored in your

ALL DATA

It can discriminate between


invalid data.

2) It has access to data outside your

VALID

and

EXPERIENCE

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

FOUR IDEAS
Everyone has at least
per year,
any one of which could make him or her a millionaire.

3) It functions

SOLVES
4) It automatically and continuously
every problem on the way to achieving your goal.

5) It is capable of

GOAL-ORIENTED

It releases
for goal attainment.

IDEAS AND ENERGY

hours a day.

TWENTY-FOUR

You must have clear specific

They must be

It also responds to

Make a

COMMANDS

EMOTIONALIZED

DECISION

GOALS

6) It responds to clear, authoritative


positive affirmations.

motivation.

DECISIVENESS

.
.

Nothing great in life happens without

COMMITMENT

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

7) It grows in capability as it is used and

8) It operates best with an attitude of


expectancy.

9) It operates best under

BELIEVED IN
CONFIDENT

conditions:

TWO

1. When you are concentrating

2. When you are concentrating 0% when your mind is busy


ELSEWHERE
.

10) It brings exactly the


exactly the right time.

100%

on the problem.

you require at

SOLUTION

IMMEDIATELY

11) It will bring you the experiences you need to be


SUCCESSFUL
.

You must act

A good technique to use is the


technique.

END OF THE MOVIE

THEIR
12) It makes all your words and your actions and
EFFECTS
fit a pattern consistent with your
self-concept and dominant goals.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

The superconscious explains remarkable events:

1.
Serendipity The process of making
discoveries.

HAPPY

COINCIDENCE
2.
Synchronicity The process or
of events in which two or three things that are totally unrelated
and happen simultaneously, conspire together to help achieve
your goal.

MEANING
Events are organized on the basis of
,
and the significance that they have are defined by you and the
goals that you have.

13) It contains all


preprogramming.

MONITOR

TWO WAYS
There are
their minds all of the time:

1.

PARKING

2.
Waking up

circuits for

in which people program

spaces.
WITHOUT

an alarm clock.

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

2. Activating the Superconscious Mind :


a) The master method of activation of the Superconscious Mind is


SOLITUDE
.

1. Go into the

2. Listen to the still,

b)

SILENCE

SMALL VOICE

within.

the problem or goal clearly.

DEFINE

c) Gather

for 30 - 60 minutes.

INFORMATION

d)

CONCENTRATE

e)

RELEASE

, talk to other people.


single mindedly on the problem.

it and get your mind busy elsewhere.

3. There are three sources of a superconscious solution:


1)

from within.

INTUITION

2) Chance
strangers.
3) Unexpected

ENCOUNTERS

EVENTS

with information,

successes and failures.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

4. How can you tell a superconscious solution?


1) When the answer comes it will be


it will be simple.

2) It will be a blinding flash of the

3) It will be accompanied by a burst of

and

100% COMPLETE

OBVIOUS

.
.

ENERGY AND JOY

You will have a feeling of happiness and well-being.

The Law of Superconscious Activity:


CONTINUOUSLY
Any thought, plan, goal or idea held
in the
conscious must be brought into reality by the superconscious mind.

The source and center of all mans creative power


is his power of making images, or the power of imagination.
ROBERT COLLIER

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

YOUR SUPERCONSCIOUS MIND


EXERCISES

Your Superconscious Mind grows in ability as it is used and believed in. In


this exercise you are encouraged to think back and recall occasions when your
Superconscious worked for you.
1. Synchronicity Recall at least two occasions where happy
coincidences occurred to bring you something you desired:
1)
______________________________________________________
______________________________________________________
2)
______________________________________________________
______________________________________________________
2. Serendipity Recall two discoveries or occasions when you found
something you needed or wanted unexpectedly:
1)
______________________________________________________
2)
______________________________________________________
3. Ideas Have you ever had an idea for something outside of your area of
knowledge a product or service perhaps?
1)
______________________________________________________
2)
______________________________________________________
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111

4. Timing Recall at least two occasions when exactly the answer you
needed popped into your mind exactly when you needed it:
1)
______________________________________________________
2)
______________________________________________________
Define your problem or goal as a question and then write 20 answers to the
question:
Question:_
____________________________________________________________
____________________________________________________________
Answers:
1) __________________________________________________________
2) __________________________________________________________
3) __________________________________________________________
4) __________________________________________________________
5) __________________________________________________________
6) __________________________________________________________
7) __________________________________________________________
8) __________________________________________________________
9) __________________________________________________________
10) __________________________________________________________
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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

11) __________________________________________________________
12)___________________________________________________________
13) __________________________________________________________
14) __________________________________________________________
15)__________________________________________________________
16)__________________________________________________________
17)__________________________________________________________
18) __________________________________________________________
19) __________________________________________________________
20)__________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

113

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 18
TIME MANAGEMENT
STRATEGIES

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 18

TIME MANAGEMENT STRATEGIES


Overview
Most of the stress that you experience in your life comes from feeling that you
are not in control of the sequence of events in your life. All successful people
have managed to assert control by practicing good time management skills.
They achieve more than the average individual simply because they use their
time for effectively.
Key Points
1. Clarity: set clear specific

GOALS

a) What are you

b) How are you

c) Could there be a

d) Define your goals in terms of

TRYING
TRYING
BETTER

2. Allocate your tasks based on your

.
to do?
to do it?
way?
OUTPUTS
HOURLY RATE

, results
.

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a) How much do you earn

PER HOUR

Divide annual income by 2,000 = _______________ .

b) How much do you

ANYTHING
c) Refuse to do
your desired hourly rate.

d) The best Time Management Strategy is the word

3. The Law of

THREE

a) If you could only do

WANT

to earn? ___________
that doesnt pay you

NO

accounts for 90% of your value.


ONE THING

all day long?

__________________________________________________

b) If you could only do

TWO THINGS

all day long?

__________________________________________________
__________________________________________________

c) If you could only do

THREE THINGS

all day long?

__________________________________________________
__________________________________________________
__________________________________________________
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4. Make a list before you begin, preferably the night before.


NOT-TO-DO
(Make a
list as well.)

The next important determinant of value is

Use the

A =

MUST DO

B =

SHOULD DO

mild consequences.

C =

NICE TO DO

no consequences.

D =

DELEGATE

E =

ELIMINATE

5. Set

ABCDE

PRIORITIES

CONSEQUENCES

Method:
serious consequences.

everything possible.
all non-essential uses of time.
continually on your tasks.

80/20 RULE
a)
of the value.

20% of activities account for 80%

b) Why are you on the

PAYROLL

ONLY YOU
c) Why can you, and
if done well, will make a real difference?

?
do which,

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

d) What is the most


right now?

use of your time

6.

once you begin on your most


important task, work on it until it is 100% complete.

VALUABLE

SINGLE-HANDLING

7. Work all the time you

WORK

FORMULA

a) Practice the 40 +

b) Start

EARLIER

c) Develop a

d) Keep saying,

!
for success.

, work harder, stay later.

SENSE OF URGENCY

, a bias for action.

BACK TO WORK

! Back to work!

EXERCISE: What one thing are you going to do differently as a result of


what youve learned in this lesson?
____________________________________________________________
____________________________________________________________
____________________________________________________________

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NOTES

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

119

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 19
UNDERSTANDING
THE MIND-BODY
RELATIONSHIP

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 19

UNDERSTANDING THE
MIND-BODY RELATIONSHIP
Overview
Today, at least 80% of all the ailments we suffer are psychologically caused.
Stress and tension are the culprits and are the outward manifestations of our
unhappiness with some aspect of our lives. What is often not understood is
that stress and tension come from within us, not from without. A stressful
situation does not exist there are only stressful reactions to a situation, which
are expressed with negative emotions. To achieve higher levels of energy and
happiness, inner peace, loving relationships, and longevity, we must eliminate
the expression of negative emotions.
Key Points
STRESS
TENSION
1. We know that
and
VIEWS
manifestations of something being wrong with our
of the world.

The key point about stress and tension is that they come from
WITHIN
WITHOUT
, not from

SITUATION
There is no such thing as a stressful
REACTION
there is only a stressful
.

are

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

2. There are

THREE

1) What

MIGHT HAVE BEEN

2) What we

3) What

major sources of stress:


(Past).

SHOULD DO

(Present).

MIGHT HAPPEN

(Future).

3. There are three major sources of energy:


1)

FOOD AND WATER

2)

AIR

3)

IMPRESSIONS

.
.

4. The Forms of Energy:


1 Psychic
10 Mental Energy
100

Emotional
1000

Physical

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

The expression of

emotions
BURNS UP YOUR ENERGY
at
LOWER LEVELS
so that we do not have energy at
FULFILL OUR POTENTIAL
higher levels with which to
.

The solution to achieving higher levels of energy, happiness and inner


ELIMINATE
peace it to
the expression of negative
emotions.

NEGATIVE

5. To eliminate negative emotions, use the Law of


Find reasons not to

One of the simplest of all is,

6. Remember the Law of


negative emotions.

EXPRESS

I AM RESPONSIBLE
HABIT

In the absence of some external influence, we will go on acting the


same way indefinitely.

7. Remember the Law of


SUBSTITUTION

Whatever is impressed is

EXPRESSION
EXPRESSED

.
.

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123

UNDERSTANDING THE
MIND-BODY RELATIONSHIP
EXERCISES

1. List three people, situations or past experiences in your life that trigger
negative emotions when you think of them:
1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________

Disconnect the negative emotion by accepting responsibility, forgiving


and letting go.

2. Complete the following as a contract with yourself:


Date: ___________________________

I, __________________________________, hereby accept that


I am the sole source and cause of the negative emotions in my life because I have full and complete control of my thoughts, and nothing can
affect my thoughts except with my permission.

I hereby resolve to accept 100% responsibility for the quality of my


thinking, and I refuse to entertain or dwell upon any thoughts that do
not enhance and enrich my life.
Signed: ___________________________

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NOTES

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125

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 20
ELIMINATING
STRESS AND
TENSION

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 20

ELIMINATING STRESS AND TENSION


Overview
We know that stress, tension, and negative emotions are subject to cause and
effect that there are conditions that predispose us to being negative. If you
can identify those conditions, you are much more able to eliminate them and
thus maintain a high quality of inner peace in your life.
Key Points
1. There are six primary conditions that cause us to feel stress and tension.

1) A lack of
in life.

MEANING

and

PURPOSE

Human beings need to feel that their lives have


SIGNIFICANCE
.

A lack of meaning and purpose in life leads to a lack of


DIRECTION
.

A lack of meaning and purpose means a lack of


GOALS
.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

2) The Incomplete

ACTION

In the human psyche, there is an urge to


PROCRASTINATION

life, but it is a major source of stress.

COMPLETION

is not only the thief of time and

Whenever we complete an action, our self-esteem goes up and we


WINNER
feel like a
.

A special case of the unfinished action is


UNFINISHED
business.

To deal with unfinished relationships, write The Letter.

100%
1. I accept
responsibility for the relationship and
everything that happened in it.

FORGIVE
2.
the other person 100% for everything
he or she did to hurt you.

3. Wish him or her

Then,

MAIL

WELL

the letter.

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

3) The Fear of

FAILURE

The fear of failure can be dealt with in two ways:

1. Do the thing you fear and the


is certain. (Mark Twain)

2.

I CAN DO IT

4) The Fear of

of fear

SIMPLE AFFIRMATION

DEATH

REJECTION

CONDITIONAL
Parents use
what they want them to do.

love to get children to do

love leads to the fear of rejection,


which leads to Type A behavior.

The characteristics of Type A behavior:

CONDITIONAL

1.
The

HURRY

2.
Insecurity of

Sickness.
STATUS

3. Feeling a need to perform to some


high standard.

.
UNDETERMINED

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

COMPETITIVENESS
4.
toward almost everybody.

5.
Aggression,

, which is generalized

HOSTILITY

THING
6.
-oriented vs. people-oriented, especially
in terms of numbers.

7.
Takes

off.

NO TIME

PERFORMANCE / RESULTS
Type B focuses on
the key to success in business.

Type A focuses on

To move from Type A to Type B behavior:

1. Admit that you are a Type A.

2.

DECIDE

3.
Meditate and
twice daily.

POLITICS / MANIPULATION

to change.
RELAX COMPLETELY

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

The differences between Workaholic and a Type A are:

WORKAHOLIC

TYPE A

INNER DIRECTED

EXTERNALLY DRIVEN

TAKES TIME OFF

CANNOT TAKE TIME OFF

5)

DENIAL

of reality.

The refusal to face unpleasant

We engage in denial because were afraid of


EMBARRASSMENT
.

The three keys to eliminating denial are:

1.

REALITY IS

2. There is always a

RESOLVE
3.
than later.

TRUTHS

!
PRICE

you can pay.

to pay the price sooner rather

There are two types of personalities:

1.
The

EVADER

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

2.
The

CONFRONTER

The most important rule you can learn in life is:

Set
6)

PEACE OF MIND

as your highest goal.

the worst negative emotion!

ANGER

Anger depends upon

We become angry when we feel we are being


AGGRESSED
upon.

When we are attacked we feel like a

for its existence.

BLAMING

VICTIM

When we feel like a victim, we want to


COUNTERATTACK
.

We can use GPIA:


GROSS PHYSICAL IMPACT ACTIVITY
(

HIT, KICK, SCREAM OR BITE

2. The key to neutralizing stress is the


CONTROL
Method.

COGNITIVE

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

Cognitive Control requires that you say


I AM RESPONSIBLE

SUBSTITUTION
The Law of
states that you cannot think
and feel stressed if you keep your mind on something positive.

Key: Think about your

GOALS

all of the time.

Obstacles are those frightful things you see


when you take your eyes off your goals.
UNKNOWN

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133

ELIMINATING STRESS AND TENSION


EXERCISES

1. Lack of meaning and purpose?


What are the three factors in life that give you the greatest feeling
of success and happiness?

1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
2. Incomplete Action/Unfinished Business:

What are the three relationships, projects or past failures that you had
to finish, to put behind you?

1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

3. Fear of Failure:

What are the three biggest goals you have in life where the fear of
failure could be holding you back?

1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
4. Fear of Rejection:

What are the three areas do you strive to earn the approval, or avoid the
disapproval of others?

1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
5. Denial:

What is it in your life that you are not facing?

1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

135

6. Anger:

What are the three areas in your life where you are still angry and
where you need to let go?

1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
What one action are you going to take immediately as a result of what you
have learned in this lesson?
____________________________________________________________
____________________________________________________________
____________________________________________________________

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

137

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 21
DEVELOPING
A HEALTHY
PERSONALITY

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138

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 21

DEVELOPING A HEALTHY PERSONALITY


Overview
Your social intelligence your ability to get along with others is the single
most valuable asset you have. Eighty-five percent of what you accomplish in

life will be a direct result of how well you get along with others. If your ability
to get along with others is so important, how can you make improvements?
The purpose of this module is to help you develop a success-oriented personality a positive personality that has as its basis a positive mental attitude. The
measures of a healthy personality will be reviewed and the key to successful
human relationships will be explained.
Key Points
1.

85

with other
The other

% of our happiness in life comes from happy relationships


PEOPLE
.
15

% comes from

ACHIEVEMENT

2. The measures of a healthy personality are:


1) How much you

LIKE

yourself.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

2) How much

3) How easily you

4) Positive

EXPECTATIONS

5) How well you

with others.

GET ALONG

EFFORT

In our relationships with other people, we seem to get what we want


INDIRECTLY
faster, more
than directly.

To

To be
in them.

To have a

IMPRESS

others, be impressed by them.

INTERESTING

FRIEND

4. The Law of Sowing and


FORGIVE

3. The Law of Indirect


you accept.

RESPONSIBILITY

to others, be interested

, just be a friend.
REAPING

The quality of your relationships at any given moment is a result of


SOWN
what you have
in those relationships.

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140

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

5. Graph of Human Personality:


HIGH SELF-ESTEEM


LOW SELF-ESTEEM

6. If you want to develop a truly healthy personality, use the Law of


REVERSIBILITY
.

you were already a positive

ACT AS IF

friendly person.

7. The key to raising the self-esteem of others is to make others feel


IMPORTANT
.
8. To make others feel important:
1) Eliminate
2) Be

DESTRUCTIVE
AGREEABLE

criticism.
. (Dont argue)

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

Try first to
point of view.

One of the most important principles in the


development of the human personality is the
NON-RESISTANCE
Principle of

3)

the other persons

UNDERSTAND

ACCEPTANCE

The best way to convey acceptance is to

4)

SMILE

APPRECIATION

The best way to convey appreciation is to say


on a regular basis when you feel it.

The most powerful, successful men and women tend to be


GRACIOUS
COURTEOUS
and

5)

ADMIRATION

THANK YOU

Admiration means admiring the


of another person, or admiring the
of another person.

TRAITS
POSSESSIONS

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142

BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

Everybody likes a
(Abraham Lincoln)

6)

COMPLIMENT

PRAISE AND APPROVAL

One of the definitions of self-esteem is the degree to which


PRAISEWORTHY
individuals consider themselves to be

The keys to giving praise are:

1.
Be

IMMEDIATE

2.
Be

SPECIFIC

3.
Be

PUBLIC

7)

with your praise.


.
.

LISTENING

If you want to tell a person that you


CLOSE ATTENTION
pay

1.
Listen

.
.

ATTENTION

Attention means

ATTENTIVELY

VALUE

to them.

them,

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

2.

PAUSE

3.

QUESTION

for clarification.

The best of all questions is:

9. Remember the

before replying.

HOW DO YOU MEAN

BOOMERANG

Any genuine emotion expressed by you toward any other person is


going to boomerang back.

YOU

GENUINE EMOTION

OTHER

The boomerang also relates to the Laws of Sowing and Reaping,


Cause and Effect, Attraction and Correspondence.

Therefore, when you think of other people, send out


POSITIVE
thoughts.

GOLDEN
The
Love your neighbor as
.

Rule says to

YOURSELF

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

DEVELOPING A HEALTHY PERSONALITY


EXERCISE

What one thing are you going to do differently as a result of what you have
learned in this lesson?
____________________________________________________________
____________________________________________________________
____________________________________________________________

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

145

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 22
BUILDING
SUPERIOR
RELATIONSHIPS

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 22

BUILDING SUPERIOR RELATIONSHIPS


Overview
The power of love is enormous. Absolutely everything we so in life is to get
love or to compensate for the lack of love. Abraham Maslow has said that the
measure of mental health is a persons ability to enter into long-term, intimate,
loving relationships with others. But what exactly makes a successful relationship? If our relationships arent successful, how can we guide them so that
they become the crown jewel of our emotional life?
Key Points
1. There are six keys to a successful, happy relationship:
1)

SIMILARITIES

attract.

Similarities attract in almost all areas, but especially in the areas


VALUES
CHILDREN
of
,
, money,
SEX
, and leisure time.

When you meet the person who is right for you, there is a
CHEMISTRY
.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

It feels right because you will be in


on almost all the critical areas of life.

AGREEMENT

OPPOSITES
2)
attract. But, opposites attract only
TEMPERAMENT
in one area:
.

3)
4) Similar

COMMITMENT

(100%).
attract.

SELF-CONCEPTS

HAPPINESS
The
scale of 1 to 10?

scale: How happy are you on a

LIKING
RESPECT
5)

.
These two feelings are more important than being
IN LOVE
.
BEST FRIEND
The
Test: If you are ideally suited to
your mate, your mate will be your best friend.

6)

COMMUNICATIONS

Good communications require time

A high

QUALITY

and quantity of time.

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

CAR TRIP
A
is an opportunity for uninterrupted
conversation with your spouse over an extended period of time.

1. Men are

DIRECT

Women are

INDIRECT

MIND READERS

2. Men are not

.
.

2. The most common problems in relationships are:


1) Lack of

COMMITMENT

A lack of commitment is often expressed in a


relationship.

The key to resolving this is for each person to make a


commitment to the relationship.

2) Trying to
what you

3)

100

the other. What you see is


. (Flip Wilson)

CHANGE
GETS

JEALOUSY

TRADING

It comes from this feeling of low self-esteem: Im not good


ENOUGH
.

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

The natural human condition is that of feeling


INFERIOR
.

To resolve this, work on your own self-concept by saying,


I LIKE MYSELF
I LOVE MYSELF
"
" or "

4)

SELF-PITY

."

Self-pity is rooted in low self-

ESTEEM

The solution for self-pity is to

GET BUSY

Those who have a worthwhile PURPOSE in life do not experience


self-pity.

Set clear, specific

5)

for yourself.

GOALS

INCOMPATIBILITY

Incompatibility has entered the relationship when:

1.

LAUGHTER

2.

CONVERSATION

3.

FRIENDSHIP

stops.
stops.
stops.

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

If incompatibility has happened,


it as a reality.

If incompatibility has happened, no one is

ACCEPT

GUILTY

You will find as you look back upon your life


that the moments when you have really lived,
are the moments when you have done things in a spirit of love.
HENRY DRUMMOND

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151

BUILDING SUPERIOR RELATIONSHIPS


EXERCISES

1. What three steps are you going to take to improve your relationship as a
result of what you have learned in this lesson?
1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
What one action are you going to take immediately?
____________________________________________________________
____________________________________________________________
____________________________________________________________

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NOTES

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153

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 23
HOW TO RAISE
SUPERKIDS

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 23

HOW TO RAISE SUPERKIDS


Overview
Parenting in todays world can be a real challenge. It is critical that we raise
our children to be self-reliant, self-responsible, and capable of making their own
decisions, as well as to love and respect themselves as valuable, worthwhile,
important young people. Thats a tall order!.
Key Points
1. The key roles of parenting are to:
1)

NURTURE

2) Build high

your children.
SELF-ESTEEM

in them.

2. The organizing principle of parenting requires that you continually ask,


SELF-ESTEEM
Does this build
in my child?
3. Some thoughts to remember in building a childs self-esteem:

1) Never use
your children.

DESTRUCTIVE

criticism on

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

LOVE
2) Lack of
is the major reason for
psychological, physical, and emotional problems in life.

LOVE
3) Children need a continuous flow of
APPROVAL
and
from their parents.

4) Children need
reinforcement,

PATIENCE

CARING

EVERY
5) Tell them you love them
day. There are
five behaviors to use to tell children you love them:

1.
Give them
2.
Make eye

3. Give lots of

4.
Give them

, encouragement,
, loving, kindness, and

PRAISE

CONTACT

contact.

PHYSICAL

attention.

FOCUSED

5. Give them continuous

6) Have positive

love.

UNCONDITIONAL

and approval.

PRAISE

EXPECTATIONS

of your children.

The best determinants of peak performance are:

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

DEMOCRATIC
A
household in which the child is
expected to contribute opinions at an early age.

Parents frequently say, I

7) Early on, teach children to say,

I LIKE MYSELF

4. What can you do if you have made


in raising your children?
1) Gather your children.

APOLOGIZE
2)
3)

PROMISE

Make it a game to
from your family life.

5. It takes
to apologize.

COURAGE

MISTAKES

for the past destructive criticism.


never to do it again.

4) Give them permission to


you forget.

in you.

BELIEVE

REMIND

ABOLISH

and

EXAMPLE
When you lead by
character in your children.

you when

destructive criticism

CHARACTER

, you build courage and

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157

HOW TO RAISE SUPERKIDS


EXERCISES

1. What three things are you going to do differently with your children?
1)
______________________________________________________
2)
______________________________________________________
3)
______________________________________________________
What one action are you going to take immediately?
____________________________________________________________
____________________________________________________________
____________________________________________________________

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NOTES

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159

Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
LESSON 24
FINDING TRUE
PURPOSE IN LIFE

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

LESSON 24

FINDING TRUE PURPOSE IN LIFE


Overview
Everyone wonders about the purpose of life and why we are here. The true
purpose of life is to find a mission and to fulfill our mission. In order to determine just what our mission is, we must become truly loving people. By
practicing the principles that lead us to becoming loving individuals, we will
be drawn toward our mission and our area of service.
Key Points
1. We are put on this earth to find our true mission in life our
HEARTS DESIRE
.
2. Every single person has the ability to establish for themselves their own
REASON FOR LIVING
personal
.
3. The most influential person in our culture was

There were also

Others were St. Francis of Assisi, Mother Theresa, and


ALBERT SCHWEITZER
.

MOHAMMED

BUDDHA

JESUS

and

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

4. You only become great to the degree to which you can believe in
BIGGER
something
than yourself.
5. The purpose in life is to develop and become a totally
LOVING PERSON
to give your life in service
to others.
6. A simple measure of your being a totally loving person is your ability to
LOVING RELATIONSHIPS
develop
.
7. To become a totally loving person:
1) Accept

YOURSELF

100% - unconditionally.

100% RESPONSIBILITY
2) Accept
that you are and everything that you become.

3) Learn to
plus yourself.

4) Feed you mind with

5) Set noble
toward them.

6) Take good care of your

FORGIVE

for everything

everyone in your life,

LOVING

GOALS AND IDEALS

, positive thoughts.
and work

PHYSICAL HEALTH

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

7) Practice the
you do.

GOLDEN RULE

in everything

Practice kindness, patience, tolerance of the diversity and difference


of other people, love, understanding and compassion.

8. The measure of how well you are doing as a human being is this:

You only have love to the degree to which you


LOVE
to others.

Practice giving your love

Love only grows by

The more you give, the more you

EXPRESS

AWAY

SHARING

HAVE TO GIVE

Only one life that soon is past.


Only whats done with love will last.

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163

FINDING TRUE PURPOSE IN LIFE


EXERCISE

What one action are you going to take immediately as a result of what you
have learned in this lesson?
____________________________________________________________
____________________________________________________________
____________________________________________________________

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

NOTES

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Brian Tracys

THE POWER
OF PERSONAL
ACHIEVEMENT
APPENDIX

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

APPENDIX

SCRIPT FOR INDUCTION OF RELAXATION


WITH SAMPLES OF AFFIRMATIONS
(The diagonal slashes indicate natural pauses.)
"You are now preparing for Taped Affirmation./ You are seated in a comfortable chair./ Your feet are flat on the floor/ or out in front of you resting easily./
Your hands are on your lap but not touching each other/ just resting comfortably across your legs./ Now/ close your eyes./
Taped affirmation is a process of progressive relaxation./ You simply let
yourself relax/ as I talk to your subconscious mind./ Do not consciously try
to relax/ just let it happen easily./ You will find that as I count slowly from
one to twenty/ your subconscious mind will gradually relax your muscles./
You will feel a wonderful sense of peace and tranquility./ Do not be concerned
about what depth you are reaching./ Instead of testing to see what depth you
have reached/ let your mind dwell on the peaceful feeling of relaxation you
are experiencing/ let yourself go./ With each count/ the relaxed feeling will
deepen/ until at the count of twenty you will be in a deep state of relaxation/
and ready for affirmations./
Now/ take a deep breath/ hold it/ and as you hold it you will notice the tensions in your body./ Now/ exhale/ and as you do/ the tensions seem to drain
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167

from you/ and you feel relaxed./ All the tensions are draining out/ just as the
tightness goes out of a balloon/ when the air goes out./ Now/ let your breathing be relaxed./
One:/ the feeling of relaxation is spreading through your whole body.../ a
wonderful feeling of relaxation spreading throughout your body./
Two:/ your legs and arms feel very relaxed and good/ and a pleasurable feeling of relaxation spreads up through your legs/ and up through your arms/
and into your body./
Three:/ your face is relaxing more and more now./ All tension is draining
from you./ The relaxed feeling is spreading/ spreading through your body./
All the tensions are draining out./
Four:/ you are letting yourself relax all over/ just letting yourself go/ easily/
slowly/ relaxed and light./
Five:/ a wonderful feeling of peace and quiet is slowly coming over you/ a
wonderful peaceful feeling./
Six:/ your entire body now feels very deeply relaxed./ The soft/ relaxed feeling is deepening with every word that I speak./ Very relaxed./
Seven:/ you can feel yourself becoming more and more relaxed./ You are
letting yourself relax more deeply./
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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

Eight:/ this is a very enjoyable feeling/ relaxing deeper and deeper/ and as I
count further the relaxed feeling spreads more and more./
Nine:/ now/ as I continue to count toward twenty/ you will become more and
more relaxed with each word I speak/ with each breath you take/ you will
become more and more deeply relaxed./
Ten:/ very relaxed/ feeling very good./
Eleven:/ more and more/ and more relaxed./
Twelve:/ deeper and deeper./
Thirteen:/ peacefully/ softly/ relaxed./
Fourteen:/ relaxed and light./
Fifteen:/ very/ very/ light./
Sixteen:/ more and more deeply relaxed./ Very peaceful./
Seventeen:/ wonderfully relaxed./
Eighteen:/ completely limp and relaxed./
Nineteen:/ very deeply relaxed./
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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

169

Twenty:/ you are now in a state of deep relaxation./ Very/ very relaxed./
Each time that you use this tape/ it becomes easier for you to relax./ The
affirmations have a stronger/ and stronger effect upon you./ Now/ listen to
your affirmations."
(Each affirmation should be repeated for 30 seconds. It is helpful to say, "I
agree," or "that's true," silently after the first of each of the affirmations. Remember, do not visualize, repeat the words to yourself, or consciously focus
on the words as they are played. Just let your attention wander as you relax
and allow the affirmations to go through to your subconscious mind.)

5X 1. YOU LIKE YOURSELF UNCONDITIONALLY: YOU REALLY


LIKE YOURSELF.
5X 2. YOU ALWAYS SPEAK IN POSITIVE TERMS ABOUT
YOURSELF AND OTHERS.
5X 3.

YOU ENJOY AND APPRECIATE EVERYONE YOU MEET;


YOU LIKE THEM AND THEY LIKE YOU.

5X 4.

YOU ALWAYS DECIDE FOR YOURSELF WHAT IS BEST FOR


YOU, AND YOU ALLOW OTHERS THE SAME RIGHT.

5X 5. YOU ACCEPT COMPLETE RESPONSIBILITY FOR YOUR



LIFE AND FOR ALL OF YOUR REACTIONS TO ALL
SITUATIONS.
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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

5X 6.

YOU ENJOY EXCELLENT HEALTH AND YOU ARE EASILY


ABLE TO RELAX AT ANY TIME.

5X 7.

YOU ARE ALWAYS CALM, CONFIDENT AND SELFASSURED IN YOUR INTERACTIONS WITH OTHERS, WITH
GROUPS AS WELL AS WITH INDIVIDUALS.

5X 8.

YOU ARE VERY CREATIVE IN ALL AREAS OF YOUR LIFE,

5X 9.

YOU HAVE AN EXCELLENT MEMORY AND YOU EASILY


RECALL NAMES, NUMBERS, FACTS, AND INFORMATION.


ALWAYS TAPPING MORE AND MORE INTO YOUR
SUPERCONSCIOUS MIND.

5X 10. YOU ARE A TOTAL WINNER AND ARE COMPLETELY



SUCCESSFUL AT EVERYTHING YOU UNDERTAKE TO DO.
Coming back to Alertness:
"Now/ as I count back toward zero/ you will slowly return to full alertness./
Let the tensions of the day leave./ You do not need them and when I reach
the count of zero/ you will be alert/ fully rested/ and you will feel wonderful/
both physically/ and mentally./

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171

Nineteen/ eighteen/ seventeen/ sixteen/ fifteen./ You will let your tensions
flow away/ as you return to full alertness you maintain a very relaxed attitude
without tension./
Fourteen/ thirteen/ twelve/ eleven/ ten./ You are slowly returning to full alertness./
Nine/ eight/ seven/ six./ Now as I count from five to zero/ you will have a
wonderful feeling of well being./

You will feel energy flowing through and through you./ When I reach zero,
your eyes will open/ you will be smiling and happy./ You will feel wonderful./ All of your tensions/ all of the pressures of the day have gone./ You will
feel wonderfully energetic/ and ready to meet any challenge./
five/ four/ three/ two/ one/ zero./
Very alert!/ and feeling WONDERFUL!/ Stand up/ and stretch/ or move
around."

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

APPENDIX

SUGGESTED MUSIC FOR RECORDED AFFIRMATIONS


Title

Artist

Recording Company

Environmental Series
Discs #2 and #8

Atlantic Records - Syntonic


Research Series

Tide

Antonio Carlos Jobim

A&M

Stone Flute

Herbie Mann

Embryo

Fly with the Wind

McCoy Tyner

Milestone

Holst: The Planets



Leopold Stokowski
conducting LA
Philharmonic Orchestra

Seraphim

The Essential Mahler


(4 record set)

London Philharmonic

Sin Qua Non

Baroque Flute Concert*


(3 record set)

Jean Pierre Rampal

Sin Qua Non

The Classical Guitar


(5 record set)

Segovia & other artists

Sin Qua Non

Handel Water Music


Chicago Chamber
Orchestra

Dieter Kober, Conductor

Vox

Music of the Incas

Capitol International Series

Fiestas of Peru
(Music of High Andes)

David Lewiston

Explorer Series

Mexico
(Fiesta of Chiapas & Oaxaca)

David Lewiston

Explorer Series

BachThe Goldberg Variations


Martin Galling,
Harpsichord

Monaural TV 4015

TchaikovskyThe Fairy's Kiss

Columbia

StravinskiThe Rites of Spring

CTI Records CTI 6012

Hubert Lows

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THE POWER OF PERSONAL ACHIEVEMENT | BRIAN TRACY

Title

Artist

Clair de Lune

Debussy

Concerto No. 23 in A Major

Mozart

Daphnis et Chloe, Suite No. 2

Ravel

Quartet in D

Haydn

Jesu, Joy of Man's Desiring

Bach

L'Arlesienne Suites

Bizet

La Valse

Ravel

Le Bourgeois Gentilhomme

Strauss

Lute Suite in E

Bach

Recording Company

Metamorphosen Strauss
Oboe Concerto

Haydn

Pavan for a Dead Princess

Ravel

Prelude and Allegro in E Flat

Bach

Seranade in D Minor, OP. 44

Dvorak

Sleepers Awake

Bach

Afternoon of a Fawn

Debussy, Philadelphia Symphony

A Bach Recital

Andres Segovia

The Sounds of India


Performed by Ravi
Shankar

Columbia CL 2496

TelemannFantasias
for Harpsichord
(No. 5, 13 to 24)

Dover Publications HCR 5236

TelemannFantasias
for Harpsichord
(No. 25 to 36)

Dover Publications HCR 5237

*For up beat following meditation


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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

APPENDIX

OVERVIEW OF MENTAL LAWS


Law of Accident

By failing to plan, you plan to fail.

Law of Accumulation

Every single thing you do, positive or negative,


accumulates. Everything counts.

Law of Attraction

You will always attract, positive or negative, people


and circumstances that are in harmony with your
dominant thoughts. Whatever you think about, you
attract into your life.

Law of Belief

Whatever you believe with feeling becomes your


reality; you always act in a manner consistent with
your beliefs.

Law of Cause and Effect

For every effect in your life there is a specific cause.


Everything that happens has a cause. Failure doesn't
happen by accident; success doesn't happen by
accident.

Law of Compensation

You are always compensated in more than equal


measure for what you do. The more you give, the
more you have to give. As long as you are doing good
things for other people, other people will do good
things for you.

Law of Concentration

Whatever you dwell upon grows. Whatever you think


about over and over grows into your reality.

Law of Control

You feel good/positive about yourself to the degree to


which you are in control of your own life. You feel
negative about yourself to the degree to which you
feel you are not in control of your own life.

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175

Law of Correspondence

As within, so without. Your outer world is a mirror


and reflects what is going on in your inner world.

Law of Creativity

All positive change and progress in your life


begins with new ideas. Since the supply of ideas
is unlimited, your potential is also unlimited. Your
happiness, future, success, and longevity depend
largely on the quality and quantity of the ideas that
you produce.

Law of Emotion

Every decision you make is based on emotion.


A stronger emotion will dominate a weaker emotion
and will determine your decisions and actions.

Law of Expectations

What you expect is what you get. You do not get


what you want but what you expect.

Law of Expression

Whatever is impressed is expressed. Whatever is


impressed into your subconscious for whatever reason
and from whatever source, whatever is mixed with
emotion and dropped into your subconscious, will
eventually be expressed as part of your personality
a part of your reality.

Law of Forgiveness

You are mentally healthy to the degree to which you


can forgive and forget grievances against you. Your
willingness to forgive others and to let go of past
grievances is the single most important determinant
of whether or not you are a fully integrated, fully
functioning human being.

Law of Habit

In the absence of a specific decision on your part to


change some aspect of your life, the natural tendency
will be to go on the same way indefinitely. Ninetyfive percent of what we do is habit.

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BRIAN TRACY | THE POWER OF PERSONAL ACHIEVEMENT

Law of Indirect Effort

In our relationships with other people, we have a


tendency to get what we want faster indirectly than
directly.

Law of Overcompensation

Always do more than you are paid forgo the extra


mile.

Law of Practice

Whatever you do over and over again often


enough becomes a new habit. A new habit takes
approximately 21 to develop.

Law of Relaxation

In all mental working, effort defeats itself. The harder


you don't try, the better it works.

Law of Return

Whatever you contribute in terms of service you will


get back in terms of rewards, tangible and intangible.

Law of Reversibility

The objective reality creates the subjective


(emotional) state. If you can create artificially the
subjective state (the feeling), the feeling will trigger
the Laws of Attraction and Correspondence and will
draw into your life the people, circumstances, and
opportunities necessary to create the objective that is
consistent with the subjective. Whatever you do to
raise the self-esteem of someone else, simultaneously
boosts your own.

Law of Service

You will always be rewarded in life in exact


proportion to the value of your service to other
peopleto your customers. Your return will always
equal your service.

Law of Sowing and Reaping

You always reap exactly what you sow, in life,


business, and relationships. The quality of your
relationships at any given moment is a result of what
you have sown in those relationships.

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177

Law of Subconscious Activity The Subconscious Mind goes to work immediately


on whatever you plant in your mind to bring it into
reality. The Subconscious Mind makes all words and
action fit a pattern consistent with your self-concept
and your dominant goals.
Law of Superconscious
Activity

Any thought, plan, goal, or idea that you can hold


in your conscious mind on a continuous basis and that
you intensely desire or intensely fear, must be brought
into your reality by your Superconscious Mind.
Whether positive or negative, good or bad, if you hold
it continuously, emotionalize it, and visualize it in
your conscious mind, the Super-conscious Mind will
begin to organize the entire universe of experience
around you to draw into your life the people and
circumstances necessary to make that idea come true.

Law of Substitution

The conscious mind can hold only one thought


a time, positive or negative. You can replace a
negative thought with a positive thoughtyou can
replace a thought of what you don't want with a
thought of what you do want.

Law of Use

Whatever talent, ability, or gift you possess becomes


stronger and better with exercise. If you don't use it,
you lose it.

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NOTES

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179

NOTES

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NOTES

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