Strategy - Manufacturing

RedSeer helped an FMCG giant in identifying a suitable

location in India to setup an R&D center
Situation
Client: A fortune-50 global FMCG firm looking to setup an India R&D Center

Situation: Client wanted to setup an India based R&D center but had limited clarity on key issues
such as talent pool, operations costs, regulations and cultural aspects.

Approach

Location Analysis
Framework
Design
RedSeer designed a
framework to ratify a
successful R&D center

Skill Matrix
Creation

A skill matrix was

created to understand
the client requirements
and map it to location
supply

Operating Costs
Analysis

Different locations were

rated on the basis of
the operating costs
attractiveness

Regulatory and
Cultural
Aspect
Analysis
All the shortlisted
locations were
analyzed and rated for
their regulatory and
cultural attractiveness

Impact
The recommended location was chosen as the clients first R&D center in India
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