..

60

-1

.. 92584

2015


....................................................................................................................................................................3
Boutique Hotels ...........................................................................................................................................4
Boutique Hotels ...............................................................................................................................4
..........................................................................................................5
boutique hotel...........................................................6
. .............................................6
......................8
........................................................................................................8
.............................................................................9
PEST SWOT .................................................................... 11
......................................................................................................................................... 11
..................................................................................................................................... 12
....................................................................................................................................... 13
................................................................................................................................... 14
SWOT analysis ............................................................................................................................................. 14
IHG ................................................................ 16
.......................................................................................................................................... 16
........................................................................................................................................ 18
............................................................................................................................................................ 23
......................................................................................................................................................... 24


O
.


.

life style .
, , ,
, ,
.
boutique hotel
.
InterContinental Hotels Group (IHG)
boutique hotel
. boutique hotels
. ,
boutique hotels. ,
,
, . ,
PEST SWOT ,
. ,
IHG

5. .

 Boutique Hotels
, boutique
hotel, boutique hotel ,
, , Deloitte and Touche,
lifestyle
(Rogerson, 2010).

Boutique Hotels
boutique hotel Likewise, Horner and Swarbrooke,
2005 , 100
Erkutlu and Chafra, 2005. , ,
,
brand.
,
,
. Agett, 2007 and McIntosh, 2005, boutique hotel,
(Rogerson, 2010).
, boutique hotels
,
.
boutique hotels (Omanukwue, 2010).
boutique
hotel, , , ,
. ,
, ,
. Pearce 1990,
,

 .
Johnston-Walker Lynch, 1999 and MacWhannell, 2000
, . ,
boutique hotel
. ,
, ,
(Edwards-Economidi 2009).

boutique Hotel Ian Schrager,
Studio 54 . boutique
Rock and roll, , Avant-garde .
Ian Schrager, ,
.

(Rogerson, 2010).

.
, o design hotel, ,
boutique hotel .
.
,
meditation hotels, gourmet hotels, hi tech hotels
boutique W Marriott
Ian Schrager (, 2007) Asian Dynamos business week

boutiques hotels (Businessweek, 2016).

 boutique hotels budget boutique hotels

, ,
. video games, Tom Michelberger, ,
party hotel , Friedrichshain.
facilities , .
edited service, ,
.

(, 2016).
, boutique hotel,
, Nordic European school Ekinci, 2008,
, , ,

boutique hotel (Omanukwue, 2010).
lifestyle ,
, ,
, (, 2016).

boutique
hotel.
,
boutique hotel.
, ,
.

O ,
17,3 % , 19,4 %.
7%. T 2014
24.200.000 .,
. .
, , .
882, 2014 551,
(, 2014)
,

life style . ()

2013, 9.677

773.445 , 2 (29,7 %),

4 (25,6 %) 3 (23,8 %) . 14,4% 5
, 60% , 100 .

(65%) 50 44%
. 2013. 50%
(Tourismpress, 2016).
,

/ .
, , . ( 1)
(, 2014). boutique hotels
40 % ,
sea and sun (, 2015)

 1:

http://sete.gr/2014

boutique hotel
,
, (Internet) (e-commerce ),
(LowCostCarriers ), ,
.
(, 2011).

,

. .

, ,

, (, , 2013)

 ( Low Cost Carriers (

LCCs ) )

, ,
.
,

. H

(ecological footprint)
,
.
, slow travel,
.
, ,
, ,

, , ,
,
.
, .

. ,

boutique (, 2011).

 . WTTC 2014 31
141 , 4,36
5,31. 1 141 98%
.
,
, , ,
, , , .
. 2 3
,
(WTTC, 2015)
2 & 3:

WTTC, 2015
,

.

,
, , ,
.
1

PEST SWOT

boutique hotel IHG , Pest
,

boutique hotels .

,
. - 2013.
4:
2013

http://sete.gr/2013
,
.
,
.

 ,
Ryanair .
1: , (20072013)

Ryanair

, 50%-50%.
Ryanair 130%
2010 2013 ( 1). Ryanair,
22%, . 19% 17,5% (.
) (, 2014).

.

 ( 5) ,
150 ( 6).
5: 2013

http://sete.gr/2013
6: 2011-2013

http://sete.gr/2013

2011-2013 ,
2013

2012 (, 2013).

, boutique hotel. ,
,
(Chauhan, 2014).


.

. ,
UNESCO ,
,

( 2013).

. ,
63%
( 2013).

SWOT analysis
swt
analysis

 .
,
. ,
,
,
boutique hotel (Edwards-Economidi, 2009).

IHG
G 5000 8 , 772
management 4183 franchise
(IHGPLC, 2016). IHG boutique hotel
Kimpton Hotels, boutique hotels ,

niche boutique hotel. Lim, 2009 Ablaze, 2003,
, boutique hotel,

(Omanukwue, 2010)

, .

Management
.
, (management fees) 1-3%
. 8-9%
(IHGPLC, 2016).
(, , , )
. IHG

(e-travelnews, 2016)
Franchise, brand
, .
franchisor. Franchisees
brand
, royalty 5%,
brand. IHG franchise
6.400.000,0086.000.000,00 franchise 45.000,00-68.000,00 royalty
fee 5% (IHGPLC, 2016). franchising
IHG.

(Joint ventures)
,

.
.

.EAP joint ventures

, IHG ,
(. 7)
. ,

.

.
, ,
(e-travelnews, 2016)

 (Consortia)

.
,
.
. standard membership fee
. IHG
consortia . IHG
brand
Kimpton Hotels ()
boutique hotels (, 2009).
7: HG 2015-2013

,
, 2017. ,
, .


.
IHG franchise
,
6.318.000 68.000 IHG ( 12).
80 29600
(80*365=29600).

2017-2021
0,65 0,90
2017 0,72 0,99 2021 ( 8)
8.

2017

29.200
0,65

29.200
0,80

29.200
0,90

29.200
0,90

29.200
0,90

29.200
0,85

29.200
0,75

2018
0,67
0,82
0,92
0,92
0,92
0,87
0,77

2019
0,68
0,84
0,95
0,95
0,95
0,89
0,79

2020
0,70
0,86
0,97
0,97
0,97
0,92
0,81

2021
0,72
0,88
0,99
0,99
0,99
0,94
0,83

,

300-450 ( 9).
9.

TIMH/
300
350
400
450
450
450
400

2018 2019 2020 2021

2778 2849 2920 2991
3421 3508 3596 3683
3850 3946 4042 4142
3850 3946 4042 4142
3850 3946 4042 4142
3633 3725 3817 3913
3208 3287 3371 3454
24591 25208 25829 26468


10
10.

2017
813.428,57
1.168.000,00
1.501.714,29
1.689.428,57
1.689.428,57
1.595.571,43
1.251.428,57
9.709.000,00

2018
2019
2020
2021
833.451,43
854.725,71
876.000,00
897.274,29
1.197.200,00
1.227.860,00
1.258.520,00
1.289.180,00
1.540.091,43
1.578.468,57
1.616.845,71
1.656.891,43
1.732.602,86
1.775.777,14
1.818.951,43
1.864.002,86
1.732.602,86
1.775.777,14
1.818.951,43
1.864.002,86
1.634.991,43
1.676.288,57
1.717.585,71
1.760.760,00
1.283.131,43
1.314.834,29
1.348.205,71
1.381.577,14
9.954.071,43 10.203.731,43 10.455.060,00 10.713.688,57

.
2017 2021 ( 11).
5% franchise fee
9 7 1000 .
11. 2017-2021

2017

2018

2019

2020

2021

(0,01)

97.090,00

99.540,71

102.037,31

104.550,60

107.136,89

291.270,00

298.622,14

306.111,94

313.651,80

321.410,66

485.450,00

497.703,57

510.186,57

522.753,00

535.684,43

485.450,00

497.703,57

510.186,57

522.753,00

535.684,43

485.450,00

497.703,57

510.186,57

522.753,00

535.684,43

291.270,00

298.622,14

306.111,94

313.651,80

321.410,66

194.180,00

199.081,43

204.074,63

209.101,20

214.273,77

145.635,00

149.311,07

153.055,97

156.825,90

160.705,33

90.000,00

90.000,00

90.000,00

90.000,00

90.000,00

485.450,00
3.051.245,00

497.703,57
3.125.991,79

510.186,57
3.202.138,09

522.753,00
3.278.793,30

535.684,43
3.357.675,01

(0,03)
(0,05)
(0,05)
(0,05)
(0,03)

(0,02)
(0,015)

(9 91000)
franchise Fee (5%x)

 6.318.000,00
,
, , ,
franchise 68.000,00.

( 12).
12.
( )

& . /

/



(FRANCHISE)
/

7%

3.500.000,00

245.000,00

245.000,00

245.000,00

245.000,00

245.000,00

10%

200.000,00

20.000,00

20.000,00

20.000,00

20.000,00

20.000,00

10%
7%
20%
20%
7%
7%
10%
10%
10%

50.000,00
350.000,00
200.000,00

5.000,00
24.500,00
40.000,00

5.000,00
24.500,00
40.000,00

5.000,00
24.500,00
40.000,00

5.000,00
24.500,00
40.000,00

5.000,00
24.500,00
40.000,00

1.800.000,00

126.000,00

126.000,00

126.000,00

126.000,00

126.000,00

68.000,00

6.800,00

6.800,00

6.800,00

6.800,00

6.800,00

150.000,00

15.000,00

15.000,00

15.000,00

15.000,00

15.000,00

6.318.000,00

482.300,00

482.300,00

482.300,00

482.300,00

482.300,00

,
( 13)

 13.
1

()

-




( , &
)
( .
& )
(
)
FRANCHISE FEE
()
.
& (-)
( )

:

M.O 5

9.709.000,00
90.000,00

9.954.071,43
90.000,00

10.203.731,43
90.000,00

10.455.060,00
90.000,00

97.090,00
291.270,00
485.450,00
485.450,00
485.450,00

99.540,71
298.622,14
497.703,57
497.703,57
497.703,57

102.037,31
306.111,94
510.186,57
510.186,57
510.186,57

104.550,60
313.651,80
522.753,00
522.753,00
522.753,00

107.136,89
321.410,66
535.684,43
535.684,43
535.684,43

102.071,10
306.213,31
510.355,51
510.355,51
510.355,51

291.270,00

298.622,14

306.111,94

313.651,80

321.410,66

306.213,31

145.635,00

149.311,07

153.055,97

156.825,90

160.705,33

153.106,65

194.180,00

199.081,43

204.074,63

209.101,20

214.273,77

204.142,21

485.450,00
3.051.245,00

497.703,57
3.125.991,79

510.186,57
3.202.138,09

522.753,00
3.278.793,30

535.684,43
3.357.675,01

510.355,51
3.203.168,64

6.657.755,00

6.828.079,64

7.001.593,34

7.176.266,70

7.356.013,56

7.003.941,65

482.300,00
6.175.455,00
2.197.059,15
3.978.395,85

482.300,00
6.345.779,64
2.094.107,28
4.251.672,36

482.300,00
6.519.293,34
2.151.366,80
4.367.926,54

482.300,00
6.693.966,70
2.209.009,01
4.484.957,69

482.300,00
6.873.713,56
2.268.325,47
4.605.388,08

482.300,00
6.521.641,65
2.183.973,54
4.337.668,10

10.713.688,57 10.207.110,29
90.000,00
90.000,00

( 14)
14:

2
2017 1.235.665,80 .

2. = /
= / ( = )
.. = /%
= + /
= /%

 3.978.395,85 1.482.798,96
3.978.395,85
3.883.323,82 .


.

,

,

Boutique Hotels. Boutique
Hotels .

.
,
management, ,
(Chauhan, 2014).

- .
management, joint ventures, franchise
IHG franchise.
,

.

: ,
. , , ,
.
:
( ). ,
( ),



, . (2013), , ,

, ., , ., (2013), , ,
, ., (2011),
boutique, ,

AIX, (2014), , &
, , Maich
, (2007), , , ...
, ., (2000), ,
, ,
, ., (2009), Boutique Hotels,

,

Chouhan, Kr., (2014) Analysis of hotel industry in porters five competitive forces, Bhopal, Human
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Accommodation University of Waikato Management School in New Zealand, Lincoln University in
New Zealand
Omanukwue E., (2010), Customer perception of service quality in boutique hotel le six Paris Spain,
Master of Science in Innovative Hospitality Management Ramon Llull University, Barcelona, Spain
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