A

PROJECT REPORT
ON
COMPETITIVE STUDY OF DIESEL ENGINE OIL
VEHICLES
PROJECT REPORT SUBMITTED TO UNIVERSITY OF PUNE
IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE
AWARD OF DEGREE
OF
MASTER OF BUSINESS ADMINISTRATION
BY
DHARMENDRA KUMAR
UNDER THE GUIDANCE OF
PROF. YOGITA KADAM

SMT. KASHIBAI NAVLE SINHGAD SCHOOL OF

BUSINESS MANAGEMENT
YEAR 2015-17

Declaration

I, the undersigned, hereby declare that the project report entitled competitive study of
diesel engine oil vehicles written and submitted by me to the university of Pune, in partial
fulfillment of the requirement for the award of degree of master of business administration
under the guidance of Prof. Yogita Kadam this is my original work and the conclusions
drawn therein are based on the material collected by myself.

Place:
Date:

signature of student

Acknowledgement
Currently I am completing my master degree in marketing at Sknssbm College in Pune .I am
in 3rd semester and therefore I have to conduct 45 days internship. The reason I choose to do
my internship in eni lubricants because I wanted to benefit from the experience. One of my
main goals to do my internship in eni lubricant is to experience the business world and to
learn how to sustain in marketing world. Learning, developing new set of skill and experience
is my main goal. The reason I choose Patna for my internship is because my brother is also in
marketing from 8 years. It seemed convenient for me knowing that one of my brother is
nearby, someone who can help me and show me the way in Patna while doing my internship.
In this internship report I will describe my experiences during my internship period. The
internship report contains an overview of the Internship Company and activities, tasks and
projects that I have worked on during my internship.
for this opportunity, I thank:
Mr. Rajesh Duggal, who is state head of Bihar and Jharkhand of eni lubricants. Who is also
my job coach. I thank him for giving me this opportunity in his company.
Mr. Pawan, who is sales officer in eni lubricants. He helped me a lot during internship and
coached me by giving feedback and tips on how to handle and approach situation of market.
He had always time to answer my question concerning my internship.
Mr. Pankaj, who is main distributor of eni lubricants in Patna zone. He supplies all products
of end in all district of Patna. He provided me references to prospective dealers. Also I
appreciated all those people who worked with and spent good time during my internship.
Beside my internship, I really enjoyed my internship .it is a great experience and I want to
thank everybody for it.

Dharmendra Kumar

Table of contents

Chapter no.

Title

Page no.

Executive summary
1.

Introduction

2.

profile of organization

12

3.

research methodology

22

4.

conceptual background

24

5.

data presentation , data analysis and

28

data interpretation
6.

findings, suggestions,

32

utility of project to the organization ,

learning from project and conclusion

Bibliography

37

Appendixes

38

Executive summary
The past months of my internship have been very instructive for me. Eni lubricants have
offered me opportunities to learn and develop myself in many areas. I gained a lot of
experience, especially in the product planning field. A lot of the tasks and activities that I
have worked on during my internship are familiar with what Im studying at the moment. I
worked in many areas where I did different work. This gave me the chance to find out which
areas I want work in after my education. The area that I found most interesting is marketing
& communication. By developing a marketing plan, I had to do lots of research where I had
to find the best way of marketing a product. I learned many things about field marketing by
using and learning about social media tools.

As a bonus, I got to experience how to work in market planning process. I learned how the
marketing and promotional activities occur. I also learned how the administrational process
occurs by maintaining contact with the venue, vendors and sponsor partners.
Before my internship started my ideas did not match the experiences have gained during my
internship. There is a big difference in the college projects and the tasks and activities during
the actual work. In college we learn how to describe the work in projects, where in work you
learn how to implement them in reality. This internship was definitely an introduction to the
actual work field for me. I have learned to work in a business organization and apply my
knowledge into practice.
I learned a lot from the different interns that I have been working with during my internship.
Each intern had a different educational background and that made it interesting for me. By
working with them I got to learn from them and become aware educational background.
My mentor during my internship was Mr. Pawan who I have also learned a lot from during
my internship. As a sales marketing officer, she has lots knowledge in marketing an event.
She has also lots of knowledge in the working area that I have described such as market
surveyor. He was very helpful and always willing to give me advice and feedback which I
appreciate. I have tried to learn as much as possible from him and the interns during my
internship. The conversation from Mr. Pawan was so beneficiary for me. He had always time
to answer all my questions concerning my internship. And as a sales officer, he also helped
me a lot by giving me feedback on how to use my English writing. He had always time to
answer all my questions concerning my internship. I appreciate all the advice he gave me
during my internship. I had fun following my internship at eni lubricants. I learned a lot about
the areas marketing, viral marketing and market planning.
This internship was definitely beneficial for me and Im grateful and thankful
that I got to experience and learn many things

Chapter 1
Introduction

Eni is an Italian multinational company. Its headquarter in Rome. It has 79 countries, and is
currently worlds 11th largest industrial company with a market capitalization of 68 billion
Euros as of 14th august, 2013.the Italian government owns a 30.303% golden share in the
company,3.934%through the state treasury and 26.396%held through the cassa deposit
prestite. Another 2.012% of the shares are held by the peoples bank of china. The company is
a component of the euro stocks 50 stock market indexes.

the name eni was initially the acronym of ente nazionale idrocarburi(national
hydrocarbons authority).through the years after its foundation however, it operated in a large
number of fields including contracting, nuclear

power, energy, mining, chemicals and

plastics refining/extraction and distribution machinery, hospitality industry and even textile
industry and news.

The six-legged dog: the eni brand from design to literature

Enis historical trademark was designed by luigi broggini who took part in the competition
held by the company in 1952 with a design inspired by the innovative lines of American
architecture. These were the years of the economic boom, and italians started moving around
in cars and the six-legged dog established itself as the loyal friend of the man on fourwheels described by ettore scola. Here you can watch video interviews with the protagonists
of the redesigns of the logo that took place in 1952, 1972 and 1998, the text that dragon of a
dog label given to enis logo by the poet emilio tadini and an overview of the travelling
exhibition the six-legged dog: a symbol between memory and the future that, shows the
rich heritage that has surrounded the trademark from 1956 to the present.

Objectives of sip
1.
2.
3.
4.

To understand different competitor in market

Understand the difficulties facing for eni lubricants
Establishing healthy relations with dealers
Appointing new dealers for eni lubricants

Scope
1. Company can create awareness toward share market and use as a tool to convince
their clients to invest in the market.
2. Company also increases number of dealers in the market.
3. Company can increase its market by ads and advertisement. It can be done through
targeting print and electronic media.

10

4. Company can also create awareness about its product and services.
5. Company can also be strong in market by applying strategic plan.

Limitations
1.
2.
3.
4.
5.

The time constraint was one of the major problems.

Target customer not achieved
The lack of information sources for the analysis part.
Geographical locations.
Extreme variability in market.

11

12

Chapter 2
Profile of organization

Eni is an Italian multinational company. Its headquarter in Rome. It has 79 countries, and is
currently worlds 11th largest industrial company with a market capitalization of 68 billion
Euros as of 14th august, 2013.the Italian government owns a 30.303% golden share in the
company,3.934%through the state treasury and 26.396%held through the cassa deposit

13

prestite. Another 2.012% of the shares are held by the peoples bank of china. The company is
a component of the euro stocks 50 stock market indexes.
the name eni was initially the acronym of ente nazionale idrocarburi(national
hydrocarbons authority).through the years after its foundation however, it operated in a large
number of fields including contracting, nuclear

power, energy, mining, chemicals and

plastics refining/extraction and distribution machinery, hospitality industry and even textile
industry and news.

Story of eni logo

The six-legged dog, which was designed by luigi broggini and re-designed twice, in 1972 and
1998, by bob noorda, tells the story of our company through graphics and literature. In over
sixty years it has changed its shape but not its skin and with its paws in Italy and its head in
the world it has always managed to look ahead.

Company profile
Name of company

Address of company

Place

Engine oils

ENI lubricants
Bypass road near Krishna Niketan School
Patna

14

Eni offers a wide range of high-tech lubricants which satisfy the requirements of all car
engines.
Whether in city cars, in flagships or in sports cars, powered by petrol or diesel, the eni
lubricants perform with the highest reliability in every condition of use.
Eni lubricants comply with the most recent and strict specifications of automobile
manufacturers and the automotive industry and consequently assure the best protection and
conservation of every part of the engine.
Diesel engines and petrol engines have some general requirements concerning lubricants in
common but each has its own critical areas, connected not only to the thermal cycle but also
to operational conditions: the petrol engines are typically motor car engines, those which are
diesel are also commercial and industrial vehicles (lorries, building site vehicles, tractors,
coaches, etc.).
The quality of a motor oil is defined by the performance tests run on the engines on the test
bed and often with tests on vehicles (fleet tests).
The test on engines on the test bed are performed in particularly severe conditions, following
standardized procedures which simulate critical operation situations.
Other tests, with laboratory equipment, define the viscosimetric characteristics and
compatibility with materials (gaskets, etc.)

Commercial vehicles
The following are products intended for the most diverse applications. The majority of these
diesel engines are used in trucks, in agricultural machines and in construction vehicles, with
applicative needs and operating parameters which are completely different.
The technical diversification and the requirements connected to the containment of pollutant
emissions have required the development of extremely sophisticated products in the last few
years; alongside these, there are products with standard performance profiles that are
necessary to ensure contained maintenance costs for the older and less sophisticated vehicles.
Bikes

15

Eni research has developed a range of engine oils with outstanding properties specifically for
motorbikes and scooters that enable engines of every type to produce their maximum
performance and achieve the best results.
Eni I-ride is a comprehensive spectrum of special products with honed technology that
guarantees the utmost reliability even for the most demanding motorcyclists.
The brands involvement in the moto gp world championship, as exclusive supplier of fuels
and lubricants, means working together closely and actively exchanging ideas with the racing
teams on the highest technical level.
In this way it is possible to test the products under the toughest conditions on numerous
racing circuits around the world. Eni is a proven pioneer and ensures the continual
development of its products with the aid of the very latest engine technology..
Who are we

We are an integrated enterprise working in the energy field, with a commitment to grow in
the following sectors: research, production, transport, transformation and the sale of oil and
natural gas. Everyone who works for eni loves a challenge, continued growth and excellence
and we put people, the environment and integrity at the centre of our activity

Company mission
Eni norge is a norwegian subsidiary of the italian integrated energy group eni s.p.a.eni is a
major integrated energy company, committed to growth in the activities of finding,
producing, transporting, transforming and marketing oil and gas.eni men and women have a
passion for challenges, continuous improvement, and excellence and value in particular
people, the environment and integrity.

Company vision
Paolo scaroni is adept at corporate communications. So he knows that when he meets
investors today for the first time as head of eni, the Italian oil company, he has two issues to
address. The first is his independence from government influence, having been appointed by

16

the government against the will of some shareholders. The second is his vision for a company
which has hardly put a foot wrong under previous management.
These are tough challenges. One of the easiest ways to demonstrate independence would be
to repeat his success at enel, where under his stewardship the state cut its stake from 60 to 30
per cent. But the current climate in Italy, with politicians calling on state-owned companies to
rescue the economy, gives little comfort that the government will cut its 30 per cent stake in
eni. So Mr. scaroni will have to be judged by his actions and that will take time.
High quality global journalism requires investment. Please share this article with others using
the link below, do not cut & paste the article.
Even more challenging will be to take eni into the next stage of growth. Having increased
production by 70 per cent since 1999, growth is set to tail off from 2008. Mr. scaroni could
buy his way to growth. But with oil prices at record highs, along with the price tag of any
target, now is not the time for big acquisitions.
He could also focus on organic growth. Being much smaller than the majors, eni could do
more to exploit its relationships with national oil companies through partnership deals. But
here again, the strategy will not deliver results overnight.
Mr scaroni may do little to resolve these issues at today's results. But he should be in little
doubt that answers must be found before too long, if he is to prove the merits of his
appointment.

Competitors
Eni lubricants have many competitors but as I worked in Patna district so I found these are
some main competitors in the market. Their names are given in the graph.

17

a k

r v

r i d

t r o

a k

Historical background

The six-legged dog: the eni brand from design to literature

r v

t r o

r i d

18

Enis historical trademark was designed by luigi broggini who took part in the competition
held by the company in 1952 with a design inspired by the innovative lines of American
architecture. These were the years of the economic boom, and italians started moving around
in cars and the six-legged dog established itself as the loyal friend of the man on fourwheels described by ettore scola. Here you can watch video interviews with the protagonists
of the redesigns of the logo that took place in 1952, 1972 and 1998, the text that dragon of a
dog label given to enis logo by the poet emilio tadini and an overview of the travelling
exhibition the six-legged dog: a symbol between memory and the future that, shows the
rich heritage that has surrounded the trademark from 1956 to the present.

The six-legged dog: the history of the eni brand from 1953 to 1998
The history of the eni trademark has evolved along with the company and, more generally,
with the whole country since the end of the war to the present. The six-legged dog was
created in 1952 as a symbol of the petrol produced by agip in those years called
cortemaggiore. It was selected as the result of an open competition of ideas that rewarded a
sketch by the sculptor luigi broggini, but presented by giuseppe guzzi. The idea appealed to
enrico mattei, at the founding of eni in 1953, who chose it as the symbol of the new body that
would later become the company. In subsequent years the dog was redrawn by the dutch
designer bob noorda. This is the story of the evolution of the trademark in a series of steps
that trace the history, not only of the company, but also the country.

The eni trademark now: from the past to the future

Enis unmistakable trademark encapsulates the company philosophy focused on a passion for
technological innovation and progress, together with the indispensable values of integrity,
respect for people and the environment. Today the company is a dynamic reality, capable of
facing an increasingly competitive market without forgetting the importance of individuals
and the landscape. Eni has adapted to the times, expanding along with Italy and Italians.
Among the many examples of this growth there is also the latest adaptation of the trademark,
which in 2010 underwent a restyling based on the concept of openness. Here are the
concepts on which the new version of the logo is based.

Organizational chart

19

Eni is a multinational company so organization is big. It is well known worldwide. As

organizational chart is given below.

20

Different products
Eni lubricants product
Eni divided into four different sectors for market.
1.
2.
3.
4.

Automobile(motorcycle)
Tristar(auto riksha)
Tricks or buses
Car
Lubricants developed for motorcycle.
i.
I - ride moto fury 4t in(10w-40)
ii.
I - ride moto premium 4t in(20w-40)
iii.
I - ride moto premium 4t in(15w-40)
iv. I - ride moto eco 4t in(10w-40)
v. I - ride moto plus 4t in(20w-40)
vi.
I ride moto scooter 4t in(10w-30)
vii.
Rotra gl 5 in (85w-140)
viii.
Rotra gl 4 in(90/140)
ix.
Rotra gl 4 in(80w-90)
x.
Rotra mp(80w-90)
xi.
Multitech tht in (utto)
xii.
Rotra atf in(gm tasa)
xiii.
Rotra atf iii h in (dexron iiih)
Grease
i.
ii.
iii.

Grease 30 ll(nlgi 3)
Hydraulic aw 32,46,68(is vg 32,46,68)
Oso 68(din 51524 teli 2 hlp)
Trucks or buses

i.
ii.
iii.
iv.
v.
vi.
vii.
viii.
ix.

I sigma top(10w-40)
I-sigma performance synth in(15w-40)
I-sigma performance e7(15w-40)
I-sigma turbostar (synthetic technology,15w-40)
I-sigma universal in (15w-40)
I-sigma universal in (20w-40)
Tractor oil in (20w-40)
Engine oil in (20w-40)
I-sigma mono(sae 20w-40)

21

Auto riksha(tristar)
i.
ii.
iii.

Tristar super synthetic in (15w-40)

Tristar super in (15w-40)
Tristar in (15w-40)

cars
i.
ii.
iii.
iv.
v.

i-sint levo in
I- base levo super (20w-40)
I-base levo super (15w-40)
I-base levo diesel (15w-40)
gas special in(20w-50)

Future plans of company

1. Proper pamphlets distribution in market
2. Ads in electronic media
3. Campaigning in market
4. Proper channel marketing
5. Ads or hoardings on proper places
6. Distributor and dealers meet o enhance mutual cooperation
7. Making attractive plan
8. Attractive incentive to dealers
9. Attractive coupons for customers
10. And by attracting customers through all communication.
11. Strategy for eni lubricants should be proper format so as to make a profitable growth
for company.

22

Chapter 3
Research methodology

Primary source of data collection

1. Observation
2. Meeting and Discussion

23

Secondary source of data collection

1.
2.
3.
4.
5.

Contacts from mail by project guide

By visiting different dealers point
Enlisting dealers list from companys data source
By seeing ads and pamphlets from newspaper
By visiting markets of vehicles stand

24

Chapter 4
Conceptual background

25

Conceptual background
The diesel engine (correctly known as a compression-ignition or ci engine) is an internal
combustion engine in which ignition of the fuel that has been injected into the combustion
chamber is caused by the high temperature which a gas achieves (i.e. The air) when greatly
compressed (adiabatic compression). Diesel engines by compressing only the air; increase the
air temperature inside the cylinder to such a high degree that it then ignites the diesel fuel in
the combustion chamber. This contrasts with spark-ignition engines such as apetrol
engine (gasoline engine) or gas engine (using a gaseous fuel as opposed to petrol), which use
a spark plug to ignite an air-fuel mixture. In compression-ignition engines, glow plugs
(combustion chamber pre-warmers) may be used to aid starting in cold weather, or when the
engine uses a lower compression-ratio, or both. The original compression-ignition engine
operates on the "constant pressure" cycle of gradual combustion and produces no audible
knock.

A diesel engine built by man ag in 1906

Detroit diesel timing

Fairbanks morse model 32

The compression-ignition engine has the highest thermal efficiency (engine efficiency) of any
practical internal or combustion

engine

due

to

its

very

high expansion

ratio and

inherent lean burn which enables heat dissipation by the excess air. A small efficiency loss is
also avoided compared to two-stroke non-direct-injection gasoline engines since unburnt fuel
is not present at valve overlap and therefore no fuel goes directly from the intake/injection to
the exhaust. Low-speed compression-ignition engines (as used in ships and other applications
where overall engine weight is relatively unimportant) can have a thermal efficiency that
exceeds 50%

26

Sectorial analysis
Analysis in lubricants
1. As visiting in the market of lubricant I personally found most of the competitors are
using synthetic oil in vehicles and rest of them are using base oil.
2. As in the oligopoly market Castrol has monopoly but beating its product, the same has
new product of eni.
3. It is new in Indian market but its company policy is liberal so any dealers can easily
start its market.
4. As I worked for Bihar and Jharkhand zone, its economically strong but failure to
attract customers.
Swot analysis
Strength
1. Eni is having a strong market position due to which they are known as international
company.
2. The existence of the company in the chain of energy is their strongest point which is
the reason why this company is considerably known as one of the largest oil and gas
producing industry around the globe.
3. After their first success in the market place, they have developed strong research and
development (r&d) capabilities to face different complexities in the future.
4. Its financial position is good so no need to advertise much.
5. Due to multinational across India it is well known.
6. Company policy is good and reliable.
Weaknesses
1. As the downfall in the European debt crisis has been seen, they are having some
issues regarding to their finance.
2. They have been charged fines and they are now having poor administration.
3. There performance in petrochemicals division is very weak.
4. It was drawn in many supporting fraud outrage.
5. Not proper advertising in market
6. No any hoarding or pamphlets are showing in market.
7. No any campaigning in lubricant field.
8. No any ads in electronic media.
9. There are so many medium to advertise but it totally failed in its all aspect.
10. Not good channel marketing.
11. Inappropriate smart plan

27

Opportunity
1. Liquefied natural gas is getting more valuable than other products, because it helps
inn expanding the inputs of energy and lower down the risk of gases which are
produced by greenhouse.
2. The company with secure cash flow and stable area may get profit in this resource or
the future because the demand of liquefied natural gas is increasing day by day and it
may help in the capital development.
3. The energy which is produced from the recycle products could high income edge and
may increase the income growth.
Threat
1. Political menace can increase the price of doing-business, mainly in foreign
countries. These hazards consist of government insecurity, or other aggressive
situation of doing business.
2. Many energy companies are facing a continuous downfall due to the political
risks from an uneven government.
3. These factors are the most important factors in any possible saving, because

I.

these factors can end those investment results.

4. The increase in the competition in the companies could be danger for them.
.

Chapter 5

28

Data analysis and

presentation

Target groups
1.
2.
3.
4.
5.
6.

Dealers of different competitive brands

No restriction of age
Should be seller of 1kl at least
Capable of storage and selling
Free from any government restriction
Can be of any area

29

Tasks, activities and projects

During my internship at eni, I have worked on multiple tasks, projects and activities. Eni
projects and activities can be divided into daily tasks that involve office work, and the on-site
activities that have to be conducted at the actual areas.
Daily tasks and activities (routine)
1. Searching and adding contacts from Google database
2. Updating the websites
3. Contacting potential sellers or distributor
4. Organizing/editing event schedules and documents
5. Searching liable customers
6. Researching upcoming areas
7. Marketing and promoting products

30

8. Writing and posting about daily tasks

9. Maintaining contact for prospective dealers
During my internship I did my task very well. Daily I visited market of Patna zone. As from
my contacts and also from reference of Mr. Pawan .I visited market for 45 days. During my
internship I found survey for deo (diesel engine oil) is much challenging task for me. There
was so tough competition for eni lubricants in Patna district. There are so many different
competitors which have strong market. Some of examples of competitors are Castrol,
valvoline, servo pride, balmerol, veedol, gulf etc. Eni not so good in Patna zone because
where I visited response was not good. Some of the dealers do not know even name of eni.
Some of are using eni product in good amount. It is widely used for tri-star sector. But it is
weak large volume and small scale. For trucks and buses and automobile it is nil. Working for
deo sector was not easy task for me. As I personally visited market response was some good
but not better.

31

Chapter 6
Findings , suggestions, utility of the
project to the organization, learning
from project and conclusion

32

Findings
1.
2.
3.
4.
5.

People are not much aware about the product

People are not interested about companys policy and their products
Dealers not showing response to companys policy
As market is too hectic dealers are expecting attractive offers as to compete products
Mutual cooperation among organization not managed properly

Suggestions
1.
2.
3.

Ads and advertisement should be given

Try to bring some changes in companys policy

Should bring some attractive offers and coupons system

4. Dealership member should be

Utility of the project to the organization

1.
2.
3.
4.
5.
6.

Analyzing people are aware about ENIs product

Who are the major competitor in market
Company can change their market strategy
What step should be taken to increase market share
How can company analyze its position in market
Where companys weak points

Learning from project

1.
2.
3.
4.
5.

how deal with customers in the market

how manage marketing relationship and survive in the market
how can convince dealers to get involved with ENI
if evolved with ENI how to increase more sales
how to increase sales of the company

33

Smart plan
The following competencies that I have chosen are the strategist, project organizer. These
competencies are based on activities that I have done during my internship and that fulfill my
competencies and learning objectives.
I have described these competencies in smart learning objectives. In this chapter, I will
describe how I fulfilled these competencies and learning objects.
Strategy
As a strategist, I want to come up with plans; new ideas and strategies on how improve the
company position in the market.
Working on this competency during my internship, I observed and analyzed before coming
up with strategies. I described that my goal was to try to come up with new ideas and
strategies on how to improve the companys position in the market. Also one my other goals
is developing new ideas and strategies on how to attract the target group through
communication resources.
Effective strategy for eni lubricants is advertising in market through different sources of
advertising.
1. Proper pamphlets distribution in market
2. Ads in electronic media
3. Campaigning in market
4. Proper channel marketing
5. Ads or hoardings on proper places
6. Distributor and dealers meet o enhance mutual cooperation
7. Making attractive plan
8. Attractive incentive to dealers
9. Attractive coupons for customers
10. And by attracting customers through all communication.
11. Strategy for eni lubricants should be proper format so as to make a profitable growth
for company.

34

Conclusion

1. The past months of my internship have been very instructive for me. Eni lubricants
have offered me opportunities to learn and develop myself in many areas. I gained a
lot of experience, especially in the product planning field. A lot of the tasks and
activities that I have worked on during my internship are familiar with what Im
studying at the moment. I worked in many areas where I did different work. This gave
me the chance to find out which areas I want work in after my education. The area
that I found most interesting is marketing & communication. By developing a
marketing plan, I had to do lots of research where I had to find the best way of
marketing a product. I learned many things about field marketing by using and
learning about social media tools.
2. As a bonus, I got to experience how to work in market planning process. I learned
how the marketing and promotional activities occur. I also learned how the
administrational process occurs by maintaining contact with the venue, vendors and
sponsor partners.
3. Before my internship started my ideas did not match the experiences have gained
during my internship. There is a big difference in the college projects and the tasks
and activities during the actual work. In college we learn how to describe the work in
projects, where in work you learn how to implement them in reality. This internship
was definitely an introduction to the actual work field for me. I have learned to work
in a business organization and apply my knowledge into practice.
4. I learned a lot from the different interns that I have been working with during my
internship. Each intern had a different educational background and that made it
interesting for me. By working with them I got to learn from them and become aware
educational background.
5. My mentor during my internship was Mr. Pawan who I have also learned a lot from
during my internship. As a sales marketing officer, she has lots knowledge in
marketing an event. She has also lots of knowledge in the working area that I have
described such as market surveyor. He was very helpful and always willing to give me
advice and feedback which I appreciate. I have tried to learn as much as possible from
him and the interns during my internship. The conversation from Mr. Pawan was so

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beneficiary for me. He had always time to answer all my questions concerning my
internship. And as a sales officer, he also helped me a lot by giving me feedback on
how to use my English writing. He had always time to answer all my questions
concerning my internship. I appreciate all the advice he gave me during my
internship. I had fun following my internship at eni lubricants. I learned a lot about
the areas marketing, viral marketing and market planning.
This internship was
definitely beneficial for me and Im grateful and thankful that I got to
experience and learn many things

36

Bibliography
1.
2.
3.
4.

Eni .com
Eni. Corporate app
Eni pedia
Eniday

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Appendixes
Questionnaire
1. Why is engine oils ability to cleanse important?
2. Why is the choice of engine oil so important?
3. How does oil protect my engine?
4. What is engine oil made from?
5. Is it important to change oil and how often should I do this?
6. How should I dispose of used oil?
7. Why is there a range of engine oils and how do I know which one to choose?
8. Why is eni any better than other leading brands?
9. Why should I buy eni engine oil when I can buy additives off the eni and mix them with
existing oil?
10. Will I really notice the difference if I dont make frequent oil changes?
11. Why not just keep topping up the engine oil?