Lovely Professional University, Punjab

FORMAT FOR INSTRUCTION PLAN [for Courses with Lectures, Tutorials (if applicable) and No Labs]

Imp. Note for course planner : Please refer to the revised guidelines for preparation of instruction plan
(document enclosed).
Term: II
CourseNo. HMT 309 CourseTitle: HOSPITALITY ENTREPRENEURSHIP L: 3 T: 1 P: 0 Cr: 4

Textbook:
1. Hisrich D Robert, Peters P Michael & Shepherd A Dean, Entrepreneurship, Tata McGraw-Hill, New Delhi, 2008

Other specific books:

2. Madhurima Lall, Shikha Sahai, Entrepreneurship, Excel Books, New Delhi.

3. Dr.A.Shankaraiah, Dr.Rudra Saibaba, Entrepreneurship Development, Kalyani Publishers, New delhi

4. Poornima M Charantimath, Entrepreneurship Development, Pearson Education, New Delhi.

Other readings:(Only if relevant to the course)

S.No. Journal articles as compulsory readings (Specific articles, Complete reference)
5 The Journal of Entrepreneurship, Entrepreneurship & Economic Development in a Developing Country.Sierdjan Koster &
Shailendra Kumar Rai.Vol.17.No.2.Jul-Dec-2008
6 International Journal of Hospitality Management. A Study of Entrepreneurship in the Restaurant & café- An exporatory work
using the critical incident technique as a methodology.Vol.17.No.1March1998PP23-32(10

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 7 Journal of Hospitality & Tourism Research. Factors influencing International Entrepreneurship in the Hospitality
industry.Vol.13.No.3.547(1989)
8 International Journal of Contemporary Hospitality Management. The future of Small firms in the Hospitality industry.Alison
Morrison, Rhodhri Thomas.Vol.11:4.PP.148-154
Relevant websites: (Only if relevant to the course)
S.No. Web address (Exact page address) Salient Features
9 www.entrepreneur.com Articles on Entrepreneurship projects
10 www.laghu-udyog.com Small Scale Industries-Policies & Schemes.
11 www.businessplan.com How to start a business.
12 www.hospitalityentrepreneur.com Latest news on hospitality entrepreneurship projects
Note : Serial no. of text book , other specific books , other readings and websites should be in continuity and can go to any number, as illustrated in
the format.

Detailed Plan for Lectures

Week No. Lecture Topic Chapters/ Sections Homework to be Pedagogical tool Pedagogical tool Date Delivered2
No. of Textbook/ other assigned to Demonstration/ Demonstration/ case
(Mention Regular
reference1 students 3 case study/ study/ images/
(R) / Make Up (M)
3 images/ animations
class)
animations etc.actually used
4
etc.planned
Part 1 (one fourth of total number of lectures)
1 1 Entrepreneur & B.2-Chapter-
Entrepreneurship- 1,PP.8-13
Meaning &
Characteristics
1 2 Classification of B.2-Chapter-
Entrepreneurs 2,PP.27-32
1 3 Nature and importance B.3-Chapter-

2
 of entrepreneurs 1,PP.9-13
2 4 Need & Scope of B.2-Chapter- Allotment of
entrepreneurship in 1,PP.19-20 Home
India work
No.1
2 5 Characteristics of an B.2-Chapter-
Entrepreneur 1,PP.10-13
2 6 Entrepreneur & B.3-Chapter-
Intrapreneur- 1,PP.23-25
Differences
3 7 Entrepreneurial culture B.3-Chapter-
and Environment 2,PP.40-45
3 8 Entrepreneurship B.3-Chapter-
Development 3,PP.50-55
Programme-
Objectives & Stages
3 9 Essentials of B.3-Chapter-
Entrepreneurial 3,PP.56-60
Development
programme
4 10 Entrepreneurial B.3-Chapter- Submission Case Study
Development in India 3,PP.60-63 of Home
Work
No.1
4 11 Institutions for B.3-Chapter- Allotment of Related
Entrepreneurial 4.PP.66-69 Home formats
Development work
No.2
4 12 NIESBUD, SISIs, TCO, B.3-Chapter-
etc-Functions & 4.PP.69-75
Objectives
Part 2 ( another one fourth of total number of lectures)

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5 13 Role of Financial B.3-Chapter-
Institutions in 4.PP.77-79
Entrepreneurial
Development.
5 14 IDBI, ICICI, SIDBI- B.3-Chapter-
Objectives & 4.PP.79-81
Functions
5 15 Investment Institutions- B.3-Chapter- Allotment of
SIDCs & SFCs- 4.PP.82-85 Term
Objectives & Paper
Functions
6 16 Women Entrepreneur- B.3-Chapter- Submission
Introduction & Need 1.PP.27-29 of Home
Work
No.2
6 17 Women B.3-Chapter-
Entrepreneurs- 1.PP.31-33
Problems
6 18 Women B.3-Chapter-
Entrepreneurs- 1.PP.33-34
Remedies
MID-TERM
7 19 Steps for starting a B.4-Chapter-
new venture- 5.PP.214-
Selection of a 220
Project-Service
selection, Location
7 20 Project Feasibility B.4-Chapter- Allotment of Case Study
study & Business 5.PP.220- Home
Plan Preparation. 228 work
No.3

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7 21 Decision on the B.4-Chapter-
Constitution-Sole 5.PP.229-
Proprietorship 231

Part 3 (another one fourth of total number of

lectures)
8 22 Partnership- B.4-Chapter-
Registration 5.PP.231-
formalities, 232
Advantages &
choosing a partner
8 23 Partnership Agreements B.4-Chapter-
5.PP.232-
233
8 24 Corporation/Limited B.4-Chapter-
Company- 5.PP.233-
Introduction, 234
advantages &
Disadvantages
9 25 Requirements for a B.4-Chapter- Submission Related
Private Limited 5.PP.234- of Home formats
Company & 237 Work
Registration No.3
formalities
9 26 Cooperatives & B.4-Chapter-
Franchising-Types 5.PP.237-
238
9 27 Franchisee- B.4-Chapter- Allotment of Case Study
Advantages & 5.PP.239- Home
Disadvantages 242 work
No.4
10 28 Registration- Registration B.4-Chapter-
formalities, 5.PP.231-

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 Permanent 232
Registration
Certificate
10 29 Clearance, Application B.4-Chapter-
formalities, purchase 5.PP.246-
of Land, Arrangement 248
for Plant &
Machinery- Purchase
& Selection Process
10 30 Procurement of Raw B.4-Chapter-
Materials, Machinery & 5.PP.248-
Equipment,Infrastructure 252
11 31 Preparation of Project B.4-Chapter-
Report 5.PP.252-
253
11 32 Business Plan- B.2Chapter- Submission
Introduction & 4PP.59-61 of Term
Objectives Paper

11 33 Business Plan Process B.2Chapter- Submission

4PP.61-69 of Home
work
No.4
Part 4 (another one fourth of total number of
lectures)
12 34 Functional Plan- B.2Chapter-
Marketing 5.PP.133-
149
12 35 Functional Plan- B.2Chapter-
Production/Operatio 6.PP.153-
nal 160

12 36 Functional Plan- B.2Chapter-

Organization 7.PP.170-
182
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Notes: 1. Use S. No. Of the readings above
2. To be filled in on the date of delivery of lecture by the instructor
3. Put homework number from Homework Table (below) against the lecture in which planned to be assigned.
4. Do not write Lecture, OHP, LCD projector etc.
5. DoA :Date of Allotment
6. DoS : Date of Submission
7. DoT : Date of Test

Details of Homework and Case Studies Planned:

Homework No. Topics of the homework Nature of Homework Actual Actual Actual date of
(Group/individual/fieldwork) DoA5 DoS6 & of task
DoT7 evaluation
1. Government Contribution towards Students have to collect &
Entrepreneurship – Various facilities , find out the
subsidies given by Govt. & Schemes made for information, policies &
the development of systems regarding the
entreprneurship..Organizations working for subsidies & facilities
the same i.e. to find out the organizations given by the Govt. to
working at National Level- their policies, Entrepreneurs.
systems & procedures for the development of
The Home work will be a
Entrepreneurship projects in the Country.
conceptual home
work focussed on
making the students
able to gather
information from the
various organization
& the home work will
be evaluated on the
basis of Presentation
by the group of
students , quality of
content of Home work
& information
collected on the
concerned topic.

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2. Media Watch Articles review on the emerging The Students have to
issues, developments etc regarding make a presentation
entrepreneurship. on the latest
happenings, trends &
issues in
entrepreneurship
through Media watch.
The Home work will be a
conceptual home
work focussed on
making the students
able to gather
information from the
various organization
& the home work will
be evaluated on the
basis of Presentation
by the group of
students , quality of
content of Home work
& information
collected on the
concerned topic.
3. Evolution of Franchising Students have to prepare
a report for various
Review of different projects & look for the
Franchise outlets
opportunities in that projects through
being run in the region
franchising or retailing
or in the country, the
standards , systems
to be followed while
operating various
franchise outlets.
The Home work will be a
conceptual home
work focussed on
making the students

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 able to gather
information from the
various organization
& the home work will
be evaluated on the
basis of Presentation
by the goup of
students , quality of
content of Home work
& information
collected on the
concerned topic
4. Business Plan & Concept /Opportunity Students in the Group
have to investigate &
Students in the Group have to investigate &
identify an
identify an entrepreneurial ideas & develop
entrepreneurial ideas
that idea into a concept statement with regard
& develop that idea
to a particular new venture opportunity.
into a concept
statement with regard
to a particular new
venture opportunity.
The Home work will be a
conceptual home
work focussed on
making the students
able to gather
information from the
various organization
& the home work will
be evaluated on the
basis of Presentation
by the goup of
students , quality of
content of Home work
& information
collected on the
concerned topic

9
 Scheme for CA: (out of 100)
Component Frequency Marks for each Total Marks
Homework based tests/quizzes 3 15 45
Term paper 1 25 25
Quiz 2 15 30
Any other: specify
Total 100

List of suggested topics for term paper [at least 15] (Student to spend about 15 hrs on any one specified term paper)
S.No. Topic-
Students would be required to prepare a Business Plan for a particular Hospitality project out of the following options in which they
would be required to prepare a complete Project Report where they have to mention the complete details i.e. Marketing,
Finance & Production Plans, organization of Venture, documentation to be completed , Registration & Licenses needs to be
obtained to start the business in reality.
1 Fast food Outlet
2 Ethnic Restaurant
3 Bar
4 Event Management Company
5 Bakery
6 Health Club
7 Supermarket Store
8 Resorts
9 Dispense Bar
10 Outsourcing Housekeeping Services

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 11 Motel
12 Hotel
13 Club
14 Laundry
15 Catering Service

Plan for Tutorials: (Plan for 7 x T before MTE , 6 x T after MTE)(Please do not use these time slots for syllabus coverage)
S. No. Topic (s) Type of pedagogical Pedagogical tool Date held for Date held
tool(s) planned actually used – group A. for group B
(case analysis, mention the title.
problem solving, (case analysis,
test, role play, problem solving,
business game etc) test, role play,
business game)
1. Entrepreneur & Entreprneurship -Meaning & Group Discussion,
Characteristics, Classification of Entrepreneurs, Problem Solving.
Nature and importance of entrepreneurs
2. Need & Scope of entrepreneurship in India, Doubt Clearing
Characteristics of an Entrepreneur, Entrepreneur & Session, Group
Intrapreneur- Differences. Discussion
3. Entrepreneurial culture and Environment, Group Discussion,
Entrepreneurship Development Programme- Problem Solving.
Objectives & Stages, Essentials of Entrepreneurial
Development programme.
4. Entrepreneurial Development in India, Institutions Group Discussion,
for Entrepreneurial Development, NIESBUD, Problem Solving.
SISIs,TCO,etc-Functions & Objectives
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5. Role of Financial Institutions in Entrepreneurial Doubt Clearing
Development, IDBI, ICICI, SIDBI-Objectives & Session, Group
Functions, Investment Institutions-SIDCs & SFCs- Discussion
Objectives & Functions.
6. Women Entrepreneur- Introduction & Need, Doubt Clearing
Women Entrepreneurs-Problems, Women Session, Group
Entrepreneurs-Remedies Discussion

MID-TERM
7. Steps for starting a new venture- Selection of a Group Discussion,
Project-Service selection, Location, Project Problem Solving.
Feasibility study & Business Plan Preparation,
Decision on the Constitution-Sole Proprietorship
8. Partnership-Registration formalities, Advantages Doubt Clearing
& choosing a partner, Partnership Agreements, Session, Group
Corporation/Limited Company-Introduction, Discussion
advantages & Disadvantages.
9. Requirements for a Private Limited Company & Group Discussion,
Registration formalities, Cooperatives & Franchising- Problem Solving.
Types, Franchisee-Advantages & Disadvantages.
10. Registration- Registration formalities, Permanent Doubt Clearing
Registration Certificate, Clearance, Application Session, Group
formalities, purchase of Land, Arrangement for Plant Discussion.
& Machinery- Purchase & Selection Process,
Procurement of Raw Materials, Machinery &
Equipment,Infrastructure
11. Preparation of Project Report, Business Plan- Group Discussion,
Introduction & Objectives, Business Plan Problem Solving.
Process.
12. Functional Plan- Marketing, Functional Plan- Doubt Clearing
Production/Operational, Functional Plan- Session, Group
Organization. Discussion

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Prepared by (Instruction Planner: Name, signature & date)

Comments of Coordinator of Specialisation (COS) wherever this designation exists/ CoD-F (if any)

Signature & Date

Comments of HoD-F / HOF (if there is no HOD-F)

Signature & Date

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