Nipun 94 SIP Report Final

A PROJECT REPORT
ON
Designing a Systematic
Process for Recruitment &
Selection of Full-time
Employees, Interns & Virtual
Interns
At
A PROJECT REPORT
ON
Designing a Systematic Process for

Recruitment & Selection of Full-time
Employees, Interns & Virtual Interns
At
Submitted By:
Submitted on:
Nipun Kunaboina
August 2014
Roll No. 94
PGDM Batch 19 (2013-15)
2 nd
A Project Report submitted in partial fulfillment of the

requirement for the award of
Post Graduate
Diploma in Management
XIME
Xavier Institute of Management & Entrepreneurship
Table of Contents:
S No.
Topic
Page No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
Executive Summary
Literature Review
About E-commerce
E-commerce in India
Recruitment & Selection
About MyDeals247
Introduction
Project Title
Background
Objectives
Deliverables
Recruiting & Selecting Full-time Employees
Current Employees
Web Developers
Android Developers
iOS Developers
HR Manager
Business Development Managers
Recruiting & Selecting Full-time Interns
Recruiting & Selecting Virtual Interns
Designing a Process for Handling Joining Formalities &
Induction of New Employees
Vendor Management
Placement Solutions for Employees and Individuals
Conclusions
1
3
3
4
5
6
9
9
9
9
10
11
11
13
14
15
17
18
22
28
34
22
23
24
36
36
38
List of Figures:
Fig
No.
Fig 1
Fig 2
Fig 3
Fig 4
Fig 5
Fig 6
Fig 7
Figure Name
Home Page of MyDeals247 Website
Home Page of Android Application
Mail sent to the colleges mentioning the Employment
Opportunities
Mail sent to the colleges mentioning the Internship
Opportunities
Offer Letter for Internship
Mail sent to the colleges mentioning the Virtual
Internship Opportunities
Offer Letter for Virtual Internship
ACKNOWLEDGEMENT
To begin with, I would like to thank Prof. J Philip for the Summer Internship
Project that gave us an opportunity to get a new outlook into the industry
through working in various organizations and getting an industry viewpoint to
out learning.
I would like to thank my faculty guide Ms. Sumathi Annamalai for
supporting and guiding me through the project thereby making sure that at
the end of the duration of the 2 months I have a proper understanding of the
work that I had been doing.
The list would remain incomplete without thanking Mr. Mohammed Aneef,
my guide and mentor at MyDeals247 who also shortlisted me for the Summer
Internship Program.
Mr. Mohammed Aneef made sure in every
possible way that this summer internship project would be an excellent
learning experience for me and gave me projects that could only have
enriched my entire learning process. My gratitude in this regard would be
incomplete without mentioning the team at MyDeals247. Had it not been for
the support and guidance of the entire team I would not have been able to
complete the project with success. I feel honored and highly fortunate for
being a part of this internship that has been a continuous learning process.
Last but not the least I would thank my co-interns, who always brought to the
table a new perspective and made this entire period of two months a much
more fulfilling process by bringing in a heady mix of brilliance, fun, support
and dedication .This entire Summer Internship procedure could not have been
better in any sense and I would thank MyDeals247 for giving me this
enriching opportunity.
Executive Summary
Recruitment and Selection in every industry are very important, and when it
comes to startups, it can show a very high impact. For any startup, 3 basic
things are necessary to sustain a product with demand, minimal
expenditure and a good team. And the problem arises when the management
tries to reduce costs by pumping in lesser amount of money in the human
resources which can affect the third issue i.e. a good team. Recruitment and
Selection becomes too difficult in this case.
It wasnt dissimilar at MyDeals247, which started in 2011. The company is
into the ecommerce industry basically operating on 4 unique Business
Models:
A Real time Market Place (Buy/Sell Model)

Volume Based Discounts
Personalized Ad Display Pay per Lead Model
Real-time Jobs
Objectives:
The main objectives of this project were as follows:
Primary Objectives:
To design a systematic process for Recruiting and Selecting
Full time employees

Full time Interns and
Virtual Interns
Secondary Objectives:
Apart from recruitment and selection, the secondary objectives in the
project are as
follows:
Design a process for handling joining formalities and Induction of new joinees
Identify prospective sellers in various categories MyDeals247 deals with, and
register them on the website, thereby making them our vendors
in that particular
area (Vendor Management)
Page 1
Offer Placement Solutions to colleges/universities through the job portal on

the
website
Offer Recruitment solutions to companies and get them registered on the job
portal
Results:
A process designed to recruit and select full time employees, interns and
virtual interns
A process to handle the joining formalities and induction of new joinees
A thorough understanding of the innovative business models of MyDeals247.
Conclusions:
The important step in the recruitment and selection process is to decide how
many employees we need to fill. So we need to decide on what positions to
fill, build a pool of candidates for these positions, invite applications from
them and select them based on their performance. Since MyDeals247 is a
startup, this process has an utmost importance since the organization cannot
afford having a wrong person in the job.
Recommendations:
The following recommendations were made with respect to HR practices:
1. Reduce relying upon interns and gradually increase the number of permanent
employees in the organization
2. Introduce a Performance appraisal system, since there is no system in place
to measure
employees performance
3. Communicate the policies to the employees in a better manner, since most of
them are unaware about the policies
4. Take employees into confidence while designing/implementing tasks. From my
observation, suggestions of the employees were not considered at any
point of time.
5. Employee motivation seems to be on the lower side, so take measures to
improve the
same
6. Concentrating on the Quality, but not Quantity while recruiting &
selecting interns
Page 2
Literature Review
A Literature Review is a description of the literature relevant to a particular
field or topic. This is often written as at the commencement of a thesis. A
critical literature review is a critical assessment of the relevant literature. It is
an evaluative report of information found in the literature related to the
selected area of study.
About E-commerce:
The topic Introduction to E-commerce by Prof. Jerry Gao from Computer,
Information & Systems Engineering from Petra University Jordan explains
about ecommerce in the following ways, quoting various sources. The link for
the same is mentioned in the references section.
Prof. Jerry Gao explains that Internet commerce speaks about the use of the
global Internet for purchase and sale of goods, services, including service and
support after sale.
Prof. Zwass defines e-commerce as the sharing of business information,
maintaining business relationships, and conducting business transactions by
means of telecommunications networks.
Treese and Stewart gave their view of Internet-commerce as the use of the
global Internet for purchase and sale of goods and services, including service
and support after the sale. The Internet may be an efficient mechanism for
advertising and distributing product information, but the focus is on enabling
complete business transactions.
Daniel Minoli and Emma Minoli said, Electronic commerce is the symbiotic
integration of communications, data management, and security capabilities
to allow business applications within different organizations to automatically
exchange information related to the sale of goods and services.
Page 3
Prof. Jerry Gao also mentions about the differences between E-commerce and
Traditional commerce.
Traditional commerce:
face-to-face, telephone lines, or mail systems
manual processing of traditional business transactions
individual involved in all stages of business transactions
E-Commerce:
using Internet or other network communication technology
automated processing of business transactions
individual involved in all stages of transactions
pulls together all activities of business transactions, marketing and
advertising as well as
service and customer support
E-commerce in India:
A Research Report on State of Ecommerce in India presented by comScore
for Assocham India put forth various topics for discussion.
As per the report, Internet usage has crossed 10% penetration in India. With
this trend, e-Commerce has shown a very exciting growth trend among travel
and retail sites. A similar or even better growth in the coming years is
expected as more users come online through easier internet access and wider
mobile internet penetration.
The explosive growth in last 12 months has come from all categories and has
also increased the engagement in terms of time spent and consumption has
been on the rise. Even with an explosive growth, most of the categories in
India are showing below average penetration compared to global usage
patterns. Among the BRIC Nations, India has been the fastest growing market
growing at an annual rate of 41% (and 80% over the last year). India is also
among the top 3 fastest growing markets worldwide. Retail growth has been
Page 4
fueled by several players getting funded, aggressive marketing and the

consumer need and convenience to buy these products online.
To conclude, e-Commerce has seen tremendous growth in the last 12 months.
Models like Cash on Delivery and other consumer centric payment options
and improved service quality will boost overall sales. It is definitely the most
exciting phase among online retailers and consumers as this learning curve
will put India on the global map as one of the largest e-commerce markets in
the coming months.
Recruitment & Selection:

Recruitment Strategies Managing the Recruitment Process report by
Margaret A Richardson explains the following.
Recruitment, as a human resource management function, is one of the
activities that impact most critically on the performance of an organization.
Poor recruitment decisions continue to affect organizational performance and
limit goal achievement.
Successful recruitment involves the several processes of:
1. Development of a policy on recruitment and the systems that give life to the
policy.
2. Needs assessment to determine the current and future human resource
requirements of the organization. If the activity is to be effective, the human
resource requirements for
each job category and functional division/unit of
the organization must be assessed and a priority assigned
3. Identification, within and outside the organization, of the potential human
resource pool
and the likely competition for the knowledge and skills
resident within it;
4. Job analysis and job evaluation to identify the individual aspects of each job
and calculate
its relative worth
5. Assessment of qualifications profiles, drawn from job descriptions that identify
responsibilities and required skills, abilities, knowledge and experience;
6. Determination of the organizations ability to pay salaries and benefits within
a defined period
7. Identification and documentation of the actual process of recruitment and
selection to
ensure equity and adherence to equal opportunity and
other laws.
Page 5
About MyDeals247
MyDeals247 is an ecommerce company which was established in 2011. It is
the worlds first real-time market place. It offers solutions to problems faced
by the customers today, offering personalized dashboards (what they want,
when they want, where they want) in real-time.
MyDeals247.com offers solutions in technology in the e-commerce industry
which identifies individual's preferences, interests, then delivers adjustments
that gives each customer a personalized dashboard. It's like an individual
having his own e-commerce or online store to fulfill his needs. MyDeals247
brings the lowest offers from the sellers based on buyer's request in the local
markets. The organization also provides the current need analytics (on daily
basis) to the sellers in the local markets.
MyDeals247 basically operates on 4 Business models, namely
Online Bargaining
Paid Ads
Volume Deals
Real-time jobs
These business models are explained as follows.
1. Online Bargaining:
The first model of MyDeals247 is Online and Real-time Bargaining. It enables
the customer to post a request for a product or service on the website and he
will be getting a list of lowest offers within a short span of time.
For example, a customer has signed up into the website and he wants a
Samsung Galaxy Tab 2, he has to post a request for the same. And within a
Page 6
very short span of time, he will be getting offers from the sellers who have
registered on the website. Then the customer has the freedom to choose his
product with the lowest price.
In simple words there is no inventory on the website, everything starts from
the consumer interest. System notifies the consumer requests to all the
sellers whoever is selling that particular product or service along with the
consumer's budget. Then the sellers make offers against the consumer
request along with the offer expiry times. The system picks only the top 5
best offers (by lowest price) - totally real-time and rank order changes based
on the offers received by the sellers. Consumers take advantage of the best
offer and purchase the same.
2. Paid Ads Pay per Lead Model:
Displays the local ads on the profile based on the consumer's interest within
the local city at any given point in time. For instance, if someone is looking for
the footwear and watches in Bangalore, system consolidates all the local Ads
relevant to footwear and watches and displays it on the profile of the
customer.
These ads can be in the form of a video, audio or a written format and the
customer can go through them and answer the questions mentioned below
the ad. If he answers all the questions properly, he will be earning real
money, which he can use for mobile recharges, to buy any product from
MyDeals247 etc. There is also an option to transfer the money earned by the
customer to his bank account too.
For example, suppose there is an ad of Starbucks in the form of a video in the
website, the customer has to watch the video and then answer the questions
listed below the ad. If he answers all the questions correctly, money will be
credited to his profile.
Return-On-Investment (ROI) for the current online ads looks to be low. Most
times, the consumers are annoyed with the random ads. The famous "Pay per
Click" model too doesnt look that effective as the websites charge the
merchants whenever there is any random click. At the same time, merchants
do not have any idea on how to connect back with the consumers whoever
clicked their Ad. Apart from this, consumers are very less likely to pay any
attention to these Ads.
Page 7
MyDeals247 introduces a probable solution to improve ROI for the merchants

while displaying the relevant ads to the consumers based on their interest at
any given point in time. As already mentioned, the consumers get paid for
every click.
Suppose, if the merchant pays $1 per Ad click (i.e. lead), MyDeals247 pays
60% of $1 (i.e. $0.60) to the consumer if all the questions (as part of the
questionnaire) are answered right the first time. If the consumer does not
answer all the questions correctly for the first time, there will not be any pay
to the consumer. Since the customer actually goes through the ad, it acts as a
great advantage for the merchants to create a real awareness about their
products or services using this questionnaire model.
3. Volume Deals:
As a part of volume deals, the focus is on general house-hold items,
entertainment, education, local events, amusement parks, professional
training, and services companies. The consumer can share the vouchers with
friends and colleagues, but this is for a volume based purchase only. In simple
words, consumers get better discounts if they buy the products or services in
bigger volumes. The more the volume, the higher the discount.
4. Job Portal:
MyDeals247 also has an innovative job portal on its website. The registration
for the candidates looking for the job is free of cost. The main aim of this
portal is to provide a spam free service to the candidates as well as
employers.
Let us discuss it in the form of an example. Suppose Infosys Ltd had

registered as the employer in MyDeals247. And they need freshers with
knowledge in C, C++, Java and PHP. And there are candidates who have
registered in the websites with the following skill sets.
Candidate A C, C++
Candidate B C, Java, PHP
Candidate C Java, PHP
Candidate D C++
Page 8
Candidate E C, C++, Java, PHP

Now, the cutoff is decided by the company based on the skill set the
candidate possesses. Suppose the cutoff is 75%, Candidates B and E make it
to the next round since they have minimum knowledge of 3 out of 4 skills
mentioned in the organizations criteria. Suppose the cutoff is 50%,
Candidates A, B, C and E make it to the next round since they know 50% or
more than the skills mentioned by the organization.
Thus MyDeals247 provides a platform for the organization to get a list of the
candidates without any spam. And the same thing happens at the candidates
end too. The candidate doesnt get hundreds of mails from the job portal
where most of them are spam. He gets a mail only if he clears the short
listing criteria of the company, thus nullifying the effect of spam mails.
Introduction
Project Title:
To Design a Systematic Process for Recruitment & Selection of Full-time
Employees, Interns & Virtual Interns
Background:
MyDeals247, after being established in 2011, has been running on interns and
a very few full time employees for its work and day to day operations. Since
the organization is a new one, it cannot afford having high turnover and
people with low productivity. Hence resources are to be chosen with utmost
care. But on the other hand, the HR department makes sure that there are at
least 30 to 40 interns every month to carry on with the day to day operations
and marketing for the company. These interns will be working on marketing of
the company, the four business models, website/application development etc.
Page 9
Objectives:
The objectives of this project were as follows:
Designing a process for recruitment and selection of full-time employees,

interns and virtual interns
Designing a process for handling joining formalities and Induction of new
joinees
Identify prospective sellers in various categories MyDeals247 deals with, and
register
them on the website, thereby making them our vendors in that
particular area (Vendor Management)
Offer Placement Solutions to colleges/universities through the job portal on
the website
Offer Recruitment solutions to companies and get them registered for the job
portal
Deliverables:
To recruit and select at least 30 to 40 interns for every month
To recruit candidates for 10 full time job positions and conduct 1st round of
personal
interviews for them
To recruit and select at least 200 virtual interns
A process to handle the joining formalities and induction of newly joined

employees
Identify prospective vendors and turn them into our sellers/service providers
and get them
registered on the website
Get at least 200 colleges and their students to get registered in MyDeals247s
job portal &
recruitment solutions
Contact various organizations and get them registered at MyDeals247 as

employers.
Page 10
Recruiting & Selecting

Full-time Employees:
Current Employees:
MyDeals247 had twelve permanent employees (including the CEO of the company).
The following employees were working in the organization
CEO (Mr. Venu Somineni)

Director HR & Operations (Mr. Aneef)
Advertising/Marketing 4 employees
Website Development 3 employees
Animation Developer 1 employee
Android/iOS Developers 2 employees
Every employee in the organization was reporting to the CEO, and he was
managing the whole team. Mr. Aneef was responsible for recruitment and
selection of human resources, apart from day to day operations.
Page 11
The Marketing team was responsible for brand promotion and coming up with
various advertisements and creative ideas to promote the company. All of
them had to mail their status of the work to the CEO at the end of the day. If
they fail to do so, Rs.500 was deducted as fine from their pay. The team has
been coming up with various promotional campaigns/ideas and has been
implementing them. Apart from Marketing, they were also involved in vendor
management for various modules.
3 employees were working in the website designing team. They were
responsible to update the website and the design at regular intervals based
on the user requirements and betterment of the user interface. The CEO was
always looking for new designs on the website. So the team had to come up
with innovative outputs at regular intervals. The team was too busy with the
work since the website had numerous pages.
The present design of the main page of the website as designed by this team
is as shown below.
Fig 1: Home Page of MyDeals247 Website

Page 12
There was an animation developer also in the organization, who would give a
shape to the ideas given by the marketing team. He was responsible for video
making & editing, animations, uploading the files on social media, designing
posters etc.
The Android and iOS developers work on the mobile applications for the
android and iOS versions respectively. The present design of the main page of
the application as designed by the team is as shown below.
Fig 2: Home Page of Android Application
As the operations of MyDeals247 have expanded, a new requirement had

come up in the form of human resources. The organization had human
resource requirements in the areas of Website development, Android
development, iOS development, Marketing and HR.
MyDeals247 didnt have any process in place to recruit and select candidates
for the job positions. So my task was to address this issue and recruit
potential candidates for the job positions.
Due to the lack of internal candidates, the organization had to turn to external
sources for recruitment. The ratio of offers made to new hires was almost 1:1
since we recruited from tier-2 and tier-3 institutions and the candidates were
satisfied with the package and the job offered.
We had the following requirement at MyDeals247
Website developers 2
Android developers 2
iOS developers 1
HR Manager 1
Business Development Managers (Marketing) 4
Page 13
The process was designed as follows for each job position.

1. Web developers:
The criteria mentioned for web developers were as follows:
- Any Graduate with good computer/application proficiency
- Should have excellent knowledge of Java and PHP
- Decent programming skills
- Good communication skills
- Relevant work experience is an added advantage
We were looking at the online sources for recruitment for web developers.
Websites like www.indeed.com were providing services to the employers free
of cost. So visiting such websites and gathering resumes with our
requirements was not a difficult task. I had to contact them and arrange for
interviews. I had to take the 1st round of interview and had to test the
communication skills, attitude and the basic technical skills. If the candidate
performed well, I had to select the candidate for the next round and forward
the resume to the CEO and the HR Director who would take the 2 nd round of
interviews.
I had to mark them based on the following criteria:
Communication Skills
Communication skills had to be tested and I had to mark each
candidate on a scale of 10.
Attitude
The attitude of the candidate towards performing a task had to be
tested too and similar to communication skills, it had to be marked on a
scale of 10
Creativity
Since the candidates had to work on designing and user interface, their
creativity in this area had to be tested. They were quizzed on their previous
works in these areas. These skills were marked on a scale of 10 for each
candidate.
Based on these scores, the candidate was informed if he was eligible for the
final round of interviews, if he had cleared the cutoff. The 2nd round of
interviews was taken by the CEO and the HR Director. In this case, the
Page 14
candidate was tested on the cognitive abilities and his technical skills. The
candidate would be given a task in the area of web development and he had
to complete it by the end of the day. Based on the work, the right person was
selected and the salary package was negotiated.
2. Android developers:
-
The criteria mentioned for android developers were as follows:

Any Graduate with good computer/application proficiency
Should have excellent knowledge of android development
Decent programming skills
Good communication skills
Relevant work experience is an added advantage
For android developers, we had to look for the institutes in Bangalore which
were offering training in android. I had to contact the HR manager or other
official in that particular institute and seek the list of prospective and
interested candidates. After the list has arrived, short listing was done based
on the requirements. Then the short listed candidates were called to the
office and the 1st round of interview was taken to test the communication
skills, attitude and the basic technical skills. If the candidate performed well,
he was selected for the next round and the resume was forwarded to the CEO
and the HR Director who would take the 2 nd round of interview. I had to mark
them based on the following criteria:
Attitude
scale of 10
Creativity
Since the candidates had to work on designing and user interface in
android, their
creativity in this area had to be tested. They were quizzed
on their previous works in
these areas. These skills were marked on a
scale of 10 for each candidate.
Page 15
interviews was taken by the CEO and the HR Director. In the second round,
the candidate was tested on the cognitive abilities and his technical skills as
in other cases. The candidate would be given a task in the area of android
app development and he had to complete it by the end of the day. The right
person was selected based on the work and the salary package was
negotiated.
3. iOS developers:
-
The criteria mentioned for iOS developers were as follows:

Any Graduate with good computer/application proficiency
Should have excellent knowledge of iOS development
Decent programming skills
Good communication skills
Relevant work experience is an added advantage
For iOS developers, similar to android, we had to look for the institutes in
Bangalore which were offering training in iOS. The HR manager or any other
official in that particular institute had to be contacted and the list of
prospective and interested candidates was asked. After the list has arrived,
short listing was done based on the requirements. Then the short listed
candidates were called to the office and the 1 st round of interview was taken
to test the communication skills, attitude and the basic technical skills. If the
candidate performed well, he was selected for the next round and the resume
was forwarded to the CEO and the HR Director who would take the 2 nd round
of interview. I had to mark them based on the following criteria:
Attitude
scale of 10
Creativity
Page 16
Since the candidates had to work on designing and user interface, their
creativity in this area had to be tested. They were quizzed on their previous
works in these areas. These skills were marked on a scale of 10 for each
candidate.
interviews was taken by the CEO and the HR Director. In the second round,
the candidate was tested on the cognitive abilities and his technical skills.
The candidate would be given a task in the area of iOS application
development and he had to complete it by the end of the day. The right
person was selected based on the work and the salary package was
negotiated.
4. HR Manager:
The HR Director was involved in the day to day operations too, since the
organization was a startup. So there was a need for an HR manager also to
look after the employees and interns in the organization.
The HR manager had the following responsibilities:
Recruitment and Selection

People Management
The source in this case was College Recruiting to prescreen applicants and
create an employment pool from the graduating class.
Page 17
Though the expense was on the higher side and the process was time
consuming, we had decided to take the process forward. We wanted to make
sure the candidate is worthy of further consideration and take personal
interviews, unlike the regular telephonic interviews which take place at
MyDeals247 to offer internships.
The only selection method was by Personal Interview. All the candidates who
applied were quizzed and tested on the management concepts, ability to deal
with various situations and on the fly thinking.
I had to mark the candidates based on the following criteria:
Attitude
scale of 10
Leadership abilities
The important quality we look in a manager is leadership, and for an HR
manager it is
very important. It is about taking people to a place that
they would not normally go to on their own. And this they had to do by
good strategic planning
HR Concepts
I also had to check the candidates HR concepts since they would be
working in people
management and those concepts are necessary for
such candidates. Many questions about HR were fired on them in a quick
succession to test their concepts as well as to check their mindset about
how will they go on addressing issues in quick time. These skills were marked
on a scale of 10 for each candidate. I also questioned them about how they
go about selecting a candidate given the job profile. They were also quizzed
on how
they would judge a person if he is fit to do the job or not.
final round of interviews, if he had cleared the cutoff. The 2 nd round of
interviews was taken by the CEO and the HR Director. If a candidate had
Page 18
cleared the 2nd round too, then the salary package was discussed in the
interview.
5. Business Development Managers:

MyDeals247 was more keen on recruiting and selecting Business
Development managers in the field of marketing. The following was decided
as the criteria for Business Development Managers.
Responsibilities:
Resources will be working primarily on
Digital Marketing
Vendor Management
Online Advertisement (Marketing)
Business Development
Qualifications:
Management Students
Excellent Interpersonal Skills
Those who are passionate about technology and internet industry
The employees had to promote the products and the brand of MyDeals247 via
the electronic media. The main focus was on Social media marketing, which is
a component of digital marketing. The Push Digital Marketing process was
followed, since the awareness was quite low and marketing was done without
the recipient actively seeking the content.
The employees also had to get involved in Vendor Management where they
had to register sellers and vendors on the website to address customer
requirements. Apart from that, the employees also had to get involved in
Online Advertisement. They had to discuss and come up with creative and
innovative ideas for online advertisement and improve brand awareness.
create an employment pool from the graduating class. This was an important
source of management trainees.
Page 19
As already mentioned, though the expense was on the higher side and the
process was time consuming, it was decided to take the process forward. One
drawback on the part of MyDeals247 in this case was that the schedules were
not set well in advance. The management was always looking for winding up
the process within a day or two, and even the colleges were given very less
time for coming up with the shortlist.
After the shortlist, the candidates were called to the office for further rounds.
The only selection method was by Personal Interview. I was responsible to
take the first round of interviews for the candidates. I had to check for the
communication skills, attitude and their basic marketing concepts. I had to
mark them based on their performance in the above criteria. I had to mark
them based on the following:
Attitude
scale of 10
Negotiation Skills
Since the candidate will be working on vendor management, he needed
good negotiation skills also. I normally used to judge him based on the way
he convinced me to go for a product or service. For example, there was a
candidate who was interested in politics. And I had asked him to convince me
as to why I should vote for that party, telling him
before hand that I was
strongly against that particular party. Then he had to convince me
on
this issue. In this way, I was able to check a candidates communication skills
and negotiation skills in parallel. These skills were marked on a scale of 5 for
each candidate.
Marketing Concepts
I also had to check the candidates marketing concepts since they
would be working in
the area of marketing and those concepts are
necessary for such candidates. Many
questions about marketing were
fired on them in a quick succession to test their
concepts as well as to
Page 20
check their mindset about how will they go on addressing issues in

time. These skills were marked on a scale of 10 for each candidate.
quick
Creativity
Since the candidates had to work on advertising also, their creativity in
this area had to be tested. Random questions testing their creativity were
fired and they were evaluated
based on their creativity and innovative
thought process they put into it while handling those instances. These skills
were marked on a scale of 10 for each candidate.
final round of interviews, if he had cleared the cutoff. The 2 nd round of
interviews was taken by the CEO and the HR Director. If a candidate had
cleared the 2nd round too, then the salary package was discussed in the
interview.
The offer letter would be sent to the candidate in a couple of days, which
includes the salary details and other terms and conditions.
The mail that was to be sent to the institutions looked as follows:
Page 21
Fig 3: Mail sent to the colleges mentioning the Employment

Opportunities
Page 22

Full-time Interns:
MyDeals247 after being established in 2011 was dependant on interns too for
their work, apart from the full time employees. The HR Director had to make
sure that there were at least 30 to 40 interns every month in the area of
marketing to carry out the organizations daily operations, marketing and to
provide more inputs and innovative ideas to their business. But there was no
process in place to recruit and select interns. The concerned employees were
randomly approaching colleges and recruiting and selecting students for their
internships. We had to develop a systematic process for this procedure.
The primary responsibilities for the interns in the area of marketing were as
follows:
Market Research
The interns had to gather information about consumers needs and
preferences in the area MyDeals247 has been functioning. They had to assess
the viability of the new services that were planned to be provided by the
company. This would allow the company to discover the target market and
the customers feedback about the product. Thus they had to collect and
analyze data to solve the issues faced by MyDeals247
Digital Marketing
The interns had to promote the products and the brands of MyDeals247
via the
electronic media. The main focus was on Social media marketing,
which is a component of digital marketing.
In Business Development, the interns had to get involved in the tasks
and processes
which were generally aiming at developing and
implementing growth opportunities to
create a long term value from the
customers, markets and relationships.
Page 23
Vendor Management & Negotiations

The interns also had to get involved in Vendor Management and
negotiations where they
had to register sellers and vendors on the
website and negotiate terms and other things to
address
customer
requirements

Apart from the above, the employees also had to get involved in Online
Advertisement. They had to discuss and come up with creative and
innovative ideas for online
advertisement and improve brand awareness.
Qualifications:
Management Students
Excellent Interpersonal Skills
Those who are passionate about technology and internet industry
The stipend is paid based on the sales an intern makes in volume deals. He
would be getting 10% of the total sales he makes, i.e. the intern would be
getting a performance based stipend. In other categories, he wouldnt be
earning any stipend since no sales are involved.
An intern has to work for a minimum of 45 days to get the certificate. He/she
has to report to the senior manager/HR Director in the organization during the
internship and will be given a designation of Executive Trainee
Page 24
Fig 4: Mail sent to the colleges mentioning the Internship

Opportunities
Page 25
The offer letter given to the selected interns looked as follows:
Fig 5: Offer Letter for Internship
Page 26
create a pool of candidates. Since MyDeals247 had a requirement of interns
all through the year, we had to maintain a database of the colleges with the
details of the duration of their internships. Few colleges had their internships
in summer, few colleges had them in winter, and few colleges had them for a
semester and so on.
Since MyDeals247 didnt have any database, we had to develop a database
with the list of colleges, their details, duration of the internships in those
colleges and the procedure to contact those institutions. Thus after
developing the database, we had to approach the colleges for the list of
interested candidates for internship. After receiving the list, short listing was
done based on the qualifications.
After the shortlist, the candidates were informed about the further process,
which is telephonic interview. But if the college was in Bangalore and is
nearby, the candidates were asked to come to the office for a face to face
interview. I was totally responsible to take interviews for the candidates and
select them. I had to check for the communication skills, attitude and their
basic marketing concepts. I had to mark them based on their performance in
the above criteria. Marking them was done based on the following:
Attitude
scale of 10
Marketing Concepts
would be working in
quick
Page 27
Creativity
A cutoff score was decided and whoever exceeded that score was selected as
an intern in MyDeals247. As already mentioned, the candidate had to work for
a minimum of 45 days to get a certificate from the organization
The offer letter was sent to the candidate within a couple of days after
informing the candidate about his/her selection. On the date of joining, the
candidate was asked to get a print out of the offer letter along with a
photocopy of an identity card.
Page 28

Virtual Interns:
We at MyDeals247, apart from utilizing the interns, also thought of going for a
virtual internship program to increase the reach and for a better quantitative
output. Virtual internship is different from the regular internship in the
following ways:
Applicable to BBA, BBM apart from MBA students

Should work for a minimum of 60 days
Should work for 2-3 hours daily
Job Location: Students can work from their home or from their hostel
Students can gain real time work experience
A work experience certificate from MyDeals247
Convenience and flexible work timings
Student can do it as an additional internship apart from the regular internship
The primary responsibilities for the interns in the area of marketing were as
follows:
Market Research
The interns had to gather information about consumers needs and
preferences in the
area MyDeals247 has been functioning. They had to
assess the viability of the new
services that were planned to be provided
by the company. This would allow the
company to discover the target
market and the customers feedback about the product.
Thus they had to
collect and analyze data to solve the issues faced by MyDeals247
Digital Marketing
The interns had to promote the products and the brands of MyDeals247
via the
electronic media. The main focus was on Social media marketing,
which is a component of digital marketing.
Page 29
In Business Development, the interns had to get involved in the tasks
and processes
which were generally aiming at developing and
implementing growth opportunities to
create a long term value from the
customers, markets and relationships.
Vendor Management & Negotiations

The interns also had to get involved in Vendor Management and
negotiations where they
had to register sellers and vendors on the
website and negotiate terms and other things to
address
customer
requirements

Apart from the above, the employees also had to get involved in Online
Advertisement. They had to discuss and come up with creative and
innovative ideas for online
advertisement and improve brand awareness.
No stipend is paid for virtual interns since this is not a full time internship. The
designation Executive Trainee is given to the selected intern.
An intern has to work for a minimum of 60 days to get the certificate. He/she
has to report to the senior manager/HR Director in the organization during the
internship. 4 to 5 students from a college can form a team and will have a
name. We had to take the details of the point of contact and get in touch with
him whenever there is a task or a deliverable, and we had to follow up to get
the work done.
Page 30
Fig 6: Mail sent to the colleges mentioning the Virtual Internship

Opportunities
Page 31
The offer letter given to the selected interns looked as follows:
Fig 7: Offer Letter for Virtual Internship
Page 32
Similar to the full time internship, the source here too was College Recruiting
to prescreen applicants and create a pool of candidates. Since MyDeals247
had a target to hire huge number of interns all through the year and across
the country, we had to maintain a database of the colleges with the details of
the duration of their internships for the future requirements too. This would
give us a chance to approach them whenever virtual interns are needed.
Since Virtual Internship was a new program, we didnt have any database, we
had to develop a database with the list of colleges, their details, duration of
the internships in those colleges and the procedure to contact those
institutions. Thus after developing the database, we had to approach the
colleges for the list of interested candidates for Virtual Internship. After
receiving the list, short listing was done based on the qualifications, but we
had to short list almost everyone since the requirement was huge.
After the shortlist, the candidates were informed about the further process,
which is telephonic interview. But if the college was in Bangalore and is
nearby, the candidates were asked to come to the office for a face to face
interview. I was totally responsible to take interviews for the candidates and
select them. I had to check for the communication skills, attitude and their
basic marketing concepts. I had to mark them based on their performance in
the above criteria. I had to mark them based on the following:
Attitude
scale of 10
Marketing Concepts
would be working in
Page 33

quick
Creativity
A cutoff score was decided. But unlike full time internships, the cutoff was on
the lower side comparatively and whoever exceeded that score was selected
as a virtual intern in MyDeals247. As already mentioned, the candidate had to
work for a minimum of 60 days to get a work experience certificate from the
organization.
The offer letter was sent to the candidate within a couple of days after
informing the candidate about his/her selection. On the date of beginning the
work as a virtual intern, the team was assigned to the full time employees
and they would be responsible for the progress of the work.
Page 34
Designing a Process for

Handling Joining
Formalities & Induction of
New Employees:
Since MyDeals247 was a startup, no concrete procedure was in place for
implementing the joining formalities and induction process for the new
joinees. So I had to develop a process for the same.
Induction program is very important in an organization. Induction gives the
new employee an objective view of the company, organizational culture, and
work ethic, which will allow the employee to better integrate into the
workplace. Hence, an induction program was very essential at MyDeals247.
The following topics were suggested to be covered under the induction
program, based on the availability and applicability:
An introduction to your company/department and its personnel structure

Job related information
Attendance procedures & Attendance/Leave policy
Performance evaluation and feedback process
Daily Routine
Compensation and Benefits
Terms and conditions of the employment
Brief information was provided to the organization on how to go about each of

the topics mentioned above.
Page 35
A document for all the joining formalities had also to be prepared for
experienced employees as well as freshers. This included documents like a
Joining form, Letter of Appointment, collecting experience certificates, salary
slips for experienced candidates etc. The process was documented and
handed over to the organization.
The joining formalities for employees include, and are not limited to:
Authorized Contract or Letter of Appointment given to the individual after the
selection
process duly signed by the individual.
A joining form having all the personal and professional details of the
individual, to be filled and signed by the individual.
An undertaking at the end of the form stating that the details filled in the
form are true and
no false information has been given.
Experience certificates from all the previous employers of the individual, if
any
Relieving letter of previous company or previous two companies in which the
individual has
worked, if any
Salary slips of last 3 months, if any
Form 16 from the last IT returns filed period, if any
Photocopies of educational certificates
ID proof and address proof
Joining Kit (temporary Id card, bank account opening forms, other forms (ID
card request
form, Mail id and domain login id request form, insurance
form etc), company manual, rule
book)
Photographs
Confidential disclosure agreement
The joining formalities for interns include, and are not limited to:
Authorized Contract or Letter of Appointment given to the individual

after the selection
process duly signed by the individual.
A joining form having few personal and professional details of the
individual, to be filled and signed by the individual.
An undertaking at the end of the form stating that the details filled in
the form are true and no false information has been given.
A No objection or undertaking letter from the college of the intern.
ID proof and address proof
Page 36
Vendor Management:
MyDeals247 has various vendors in different categories who are the
sellers/service providers for the customers requirements and requests on the
website. Since MyDeals247 is a startup, there are only a few sellers registered
on the site. So we had to talk to prospective vendors and sellers, explain
them the terms and conditions and get them registered on the website.
MyDeals247 was charging the vendors for a commission on the products sold
in few categories like Mobiles, Computers etc. Apart from them, they were
offering vendors services free of cost too, i.e. no commissions were charged
in areas like Real Estate. So it was easier to get the vendors registered in
these categories when compared to the chargeable services.
Specific targets were given to a team and they had to convince and get
enough number of vendors in the basket. For example, at least 15 real estate
sellers had to be registered by one person in a day in one particular area.
Thus the organization was expanding its base and instances where there were
customer requests but no seller responses were being avoided by this
approach.
Placement Solutions for

Employers & Individuals:
MyDeals247 has a job portal also, with a unique algorithm which benefits the
employers as well as the candidates.
Page 37
Once employers are registered on the website, they are provided with a
unique service from MyDeals247. Let us discuss it with the help of an
example. Suppose Wipro had registered as the employer in MyDeals247. And
they need freshers with knowledge in BI, Cloud Computing and Mobile
Computing.
And there are candidates who have registered in the websites with the
following skill sets.
Candidate A BI
Candidate B BI, Cloud Computing
Candidate C Cloud and Mobile Computing
Candidate D BI, Cloud Computing & Mobile Computing
Candidate E Mobile Computing
Now, the cutoff is decided by the company based on the skill set the
candidate possesses. Suppose the cutoff is 66%, Candidates B, C and D make
it to the next round since they have minimum knowledge of 2 out of 3 skills
mentioned in the organizations criteria. Suppose the cutoff is 33%, all the
candidates make it to the next round since they know 33% or more than the
skills mentioned by the organization.
Thus MyDeals247 provides a platform for the organization to get a list of the
candidates without any spam. And the same thing happens at the candidates
side too. The candidate doesnt get hundreds of mails from the job portal
where most of them are spam. He gets a mail only if he clears the short
listing criteria of the company, thus nullifying the effect of spam mails.
We had to explain these benefits to the organizations and get them registered
on the website. Similarly, we had to approach the colleges and get the
students registered on the site through their placement cells. We had to
maintain a balanced number on both the sides in parallel, because no
company would show interest if there are no candidates registered and no
candidate would register if there are no companies in the basket. Thus a
balanced approach had to be followed while offering the placement solutions
to both the employers and the candidates.
Page 38
Conclusions
The important step in the recruitment and selection process is to decide how
many employees we need to fill, and to recruit and select them. So we need
to decide on what positions to fill, build a pool of candidates for these
positions, invite applications from them and select them based on their
performance. Since MyDeals247 is a startup, this process has the utmost
importance since the organization cannot afford having a wrong person for
the job position. In such cases, it adversely affects the productivity.
MyDeals247 didnt have any process in place for recruiting and selecting full
time employees, interns and virtual interns. So a process had to be designed
which acts as a roadmap and a guide to follow the procedure. Such process
was designed in parallel while recruiting and selecting candidates for various
positions. Every procedure which was unorganized was organized and set in
place for the future, so that the organization would not find any difficulty in
going forward with the process next time.
Apart from that, another process was designed to handle the joining
formalities and induction program for new employees. Issues in Vendor
Management were also addressed during the course of the internship.
Innovative ideas were also put forth for the job portal in the website which
was aimed at offering placement solutions to the candidates as well as the
employers.
Page 39
References
HR & Recruitment for Startups: The Important Factors. (2012). Retrieved from
May 17, 2012, from http://sutrahr.com/hr-and-recruitment-for-startups-theimportant-factors/
An Overview: 4 Business models of MyDeals247. (2014). Retrieved from June
15, 2014, from http://www.mydeals247.com/my_deals/show_page/aboutus
Founder talks about MyDeals247. (2014). Retrieved from April 29, 2014, from
http://www.youtube.com/watch?v=lsbuhHihwEw
A Revolutionary Recruitment Solution at MyDeals247. (2014). Retrieved from Jan 8,
2014,
from
http://www.youtube.com/watch?
v=lsbuhHihwEwhttp://www.youtube.com/watch?v=neqhD5-XOn8
Gary Dessler, Human Resource Management, 1 2th Edition, 166-186, Pearson, New
Delhi, 2013
Introduction to Ecommerce. (1999). Retrieved from 1999, from

https://www.uop.edu.jo/download/research/members/introduction.pdf
Why Induction is so important. (2012). Retrieved from December 3, 2014, from
http://www.hrpulse.co.za/first-months2/induction/229077-why-is-induction-soimportant
State of e-Commerce in India. (2012). Retrieved from September, 2012, from

http://www.assocham.org/arb/general/Comscore_%20ASSOCHAM-report-stateof-ecommerce-in-india.pdf
Page 40
Recruitment Strategies - Managing/Effecting the Recruitment Process. (2000).

Retrieved
from
2000,
from
http://unpan1.un.org/intradoc/groups/public/documents/un/unpan021814.pdf
Page 41

Nipun 94 SIP Report Final

Hochgeladen von

Dokumentinformationen

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Nipun 94 SIP Report Final

Hochgeladen von

Copyright:

Verfügbare Formate

A PROJECT REPORT

Designing a Systematic Process for

A Project Report submitted in partial fulfillment of the

A Real time Market Place (Buy/Sell Model)

Full time employees

Offer Placement Solutions to colleges/universities through the job portal on

Xavier Institute of Management & Entrepreneurship

Xavier Institute of Management & Entrepreneurship

fueled by several players getting funded, aggressive marketing and the

Recruitment & Selection:

Xavier Institute of Management & Entrepreneurship

Xavier Institute of Management & Entrepreneurship

MyDeals247 introduces a probable solution to improve ROI for the merchants

Let us discuss it in the form of an example. Suppose Infosys Ltd had

Candidate E C, C++, Java, PHP

Designing a process for recruitment and selection of full-time employees,

To recruit and select at least 30 to 40 interns for every month

To recruit and select at least 200 virtual interns

A process to handle the joining formalities and induction of newly joined

Contact various organizations and get them registered at MyDeals247 as

Xavier Institute of Management & Entrepreneurship

Recruiting & Selecting

CEO (Mr. Venu Somineni)

Fig 1: Home Page of MyDeals247 Website

Fig 2: Home Page of Android Application

As the operations of MyDeals247 have expanded, a new requirement had

Xavier Institute of Management & Entrepreneurship

The process was designed as follows for each job position.

I had to mark them based on the following criteria:

The criteria mentioned for android developers were as follows:

Xavier Institute of Management & Entrepreneurship

The criteria mentioned for iOS developers were as follows:

Recruitment and Selection

Xavier Institute of Management & Entrepreneurship

Xavier Institute of Management & Entrepreneurship

5. Business Development Managers:

Xavier Institute of Management & Entrepreneurship

check their mindset about how will they go on addressing issues in

The mail that was to be sent to the institutions looked as follows:

Xavier Institute of Management & Entrepreneurship

Fig 3: Mail sent to the colleges mentioning the Employment

Xavier Institute of Management & Entrepreneurship

Recruiting & Selecting

Xavier Institute of Management & Entrepreneurship

Vendor Management & Negotiations

Online Advertisement (Marketing)

Xavier Institute of Management & Entrepreneurship

The mail that was to be sent to the institutions looked as follows:

Fig 4: Mail sent to the colleges mentioning the Internship

Xavier Institute of Management & Entrepreneurship

The offer letter given to the selected interns looked as follows:

Fig 5: Offer Letter for Internship

Xavier Institute of Management & Entrepreneurship

Xavier Institute of Management & Entrepreneurship

Xavier Institute of Management & Entrepreneurship

Recruiting & Selecting

Applicable to BBA, BBM apart from MBA students

Xavier Institute of Management & Entrepreneurship

Vendor Management & Negotiations

Online Advertisement (Marketing)

Xavier Institute of Management & Entrepreneurship

The mail that was to be sent to the institutions looked as follows:

Fig 6: Mail sent to the colleges mentioning the Virtual Internship

Xavier Institute of Management & Entrepreneurship