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Investigacin de mercados
Es un proceso que refleja las necesidades, tendencias y perfil del mercado; as como la opinin,
conducta y hbitos del consumidor.
Esta metodologa puede aplicarse mediante encuestas (por correo, telefnica o personal),
estadsticas, entrevistas y grupos focales (focus groups).
Existen varios tipos de investigacin de mercado: cuantitativa, cualitativa, documental y de
marketing.
Importancia de la investigacin de mercado.
La importancia de la investigacin de mercado radica principalmente en ser una valiosa fuente de
informacin acerca del mercado, lo que nos permite tomar decisiones y crear ideas sobre bases
reales, controlando, dirigiendo y disciplinando acciones que habrn de seguirse y evaluarse en el
futuro.
Ayuda
determinar
el
tipo
de
producto
que
debe
fabricarse.
Market research
It is a process that reflects the needs, trends and market profile; and the views, behavior and habits.
This methodology can be applied through surveys (by mail, telephone or personal), statistics,
interviews and focus groups (focus groups).
Several types of market research: quantitative, qualitative, documentary and marketing.
Importance of market research
The importance of market research lies mainly in being a valuable source of information about the
market, enabling us to make decisions and create ideas on real bases, controlling, directing and
disciplining actions to be followed and evaluated in the future
Benefits of Market Research
* It helps to know the potential market when you want to launch a new product.
* determine the type of product to be manufactured.
* Determines the most suibal system sales.
* Determines the characteristics of the consumer
REASONS THAT MAKE NECESSARY THE MARKET RESEARCH
* Know Consumer.
* Reduce Risks.
* Report and analyze information.
Steps for market research
1. Determine the need for research.
2. Determine the objectives of the investigation.
3. Identify the information to be collected
4. Determine sources of information
5. Select and develop techniques for collecting information
6. Collect information
7. Analyze information
8. Making decisions or design strategies