Marija Pavlovi

CV and portfolio

CURRICULUM VITAE
Basic information
Name and surname

Marija Pavlovi

Birth date

10th June 1984

Citizenship

Republic of Serbia

Address

Karadjordjev trg 13/24, 11080 Zemun, Belgrade, Serbia

Telephone

+381607111070

E-mail

pmarieee@gmail.com

Education
Postgraduate studies

MA degree,

Academic education

Faculty of Philology, University of Belgrade, English language and literature

Bachelor degree,
Faculty of Philology, University of Belgrade, English language and literature

Current positions
From July 2015

Editor-in-Chief

Customer Experience Magazine, England, UK

From September 2014

www.cxm.co.uk
Full-time Copywriter
Bin Drai Capital, Palm Jumeirah, Dubai, UAE, http://bin-drai.com/

Journalism
2016

Writing columns for the renowned Serbian magazine Politika, for its
weekly section dedicated to Culture http://www.politika.rs/

Previous work experience

From November 2013 June 2014

Full-time Copywriter
Drey Corporation, startup company, Belgrade
Communication Department, http://www.drey.com

August 2014 mid 2015

Part-time Copywriter, Rovicom solutions

January 2013 November 2013

http://rovicom.net/en/
Full-time Copywriter, DNA communications

office,

Marketing

http://www.dna.rs/
December 2010 January 2013

Full-time Copywriter, Gistro Advertising

http://www.gistro.rs/

November 2012:

October 2010:

Translation of an essay for the book Politi s and performing arts by

Janelle Reinelt
http://www.domomladine.org/debate/promocija-zbirke-eseja-politika-iizvodjacke-umetnosti/
Transcreation of a print ad for New York based agency TippingSprung,
LLC

December 2009 November 2010:

Full-time Copywriter, marketing agency Kreativa New Formula

November 2009:

http://www.kreativanewformula.co.rs/
Attended educational training held by Patrick Collister on Copywriting skills

April 2009:

http://www.creative-matters.com/cv.htm
Part-time job in the primary school Milo Crnjanski, Banovo Brdo,
Belgrade

From January 2009:

Part-time job as literary critic for the magazine

2009:

Yellow Cab, Belgrade and magazine Mladi reporter, Leskovac

Part-time job as translator for

2007:

Anti-Drugs Association Belgrade

Part-time job as translator for A.D. Interlemind Leskovac

2003 2009:

Part-time job as translator for NGO Resource Center Leskovac

Writing
2014

Author of the book Horror Stories of Everyday Life, published by

Matica srpska publishing house, 2014
Note: the book was shortlisted for the Biljana Jovanovic award, the
renowned Serbian literary award given annually
http://konkursiregiona.net/u-uzem-izboru-za-nagradu-biljanajovanovic-14-knjiga/
as well as for the Dusan Vasiljev award
http://konkursiregiona.net/nagrada-dusan-vasiljev-uzi-izbor/

December 2015
September 2015

Premiere in August 2015

Published online in June 2015

Published in October 2014

Performed on 3rd March and 12th May 2014

Published in November 2013

Story Disco inferno published in Serbian literary magazine Ulaznica

Story Diskopolis (Discopolis) published in short stories collection
Stranci (Strangers) of literary association Oksimoron
http://oksimoron2012.blogspot.rs/2015/09/objavljen-zbornikstranci.html#more
Concept for the international theatre play of SKUTR, a theatre group
from Prague, Czech Republic
http://en.letniletna.cz/2015/program/performance/id/373
Finalist of the Festival of the European short story in Croatia with the
story A eriki sa A eri a Drea pu lished o li e
http://europeanshortstory.org/novosti/odabrani-finalisti-natjecaja-zakratku-pricu-305
Story Romance Sonambulo published in a book of literary association
Oksimoron from Belgrade a collection of stories referring to
Methamorphosis by Franz Kafka
http://www.seecult.org/vest/preobrazaji
Author of the script ud i sluaj gospoe Dekil i doktorke Hajd (Strange
Case of Mrs Jekyll and Dr Hyde) performed in Cultural centre Parobrod,
Belgrade
Author of the article Knez Milo i njegova Savamala (Knez Milos and His
Little ava Girl for 3rd issue of Kamenzind, International Magazine for
Architecture, translated in English in the same magazine
http://www.camenzindbelgrade.com/Issue-3

Expertise:
Editorial management & team coordination
Journalism
Negotiations with partners and sponsors
Creative strategy and creative direction
Concept development
Integral marketing campaigns
Communication tone identity
Copywriting, Creative writing & Journalism
Translation, Editing & Proofreading
Experience:
7 years in advertising and marketing departments as a
Copywriter
1,5 years as the magazine Editor-in-chief
for the UK market
Years of journalist experience
Trivia:
Writing, changing haircuts

Customer Experience Magazine

Customer Experience Magazine is an expert online UK magazine focusing on Customer

Experience. Run in partnership with Awards International, it is a B2B and B2C
publication that covers stories, researches, studies and news from the world of
Customer Experience www.cxm.co.uk
As the Editor of CXMagazine, I am entirely responsible for the magazine content,
communication with journalists, contributors and magazine creative direction.

Customer Experience Magazine

My responsibilities also stretch to negotiations with business partners, sponsors

and advertisers, as well as to the creation of its weekly newsletter.

Client: Bin Drai Capital

Time: From September 2014, full-time copywriter

Working on 360 campaigns and all needed materials for Al Das Medical Clinic,
As a s Nursery and Vanilla by Jelena

Client: Bin Drai Capital

Relevant website content done: www.aldasclinic.com

Client: Bin Drai Capital

Relevant website content done: vanillabyjelena.com

Client: Bin Drai Capital

Relevant website content done: asyasnursery.com

Client: Bin Drai Capital

Relevant website content done: https://www.milkandhoney.ae/

Client: Bin Drai Capital

Apart from corporate materials and website communication, copy and creative
direction for their social media communication, as shown on October posts
example. Please visit Al Das Medical Clinic, As a s Nursery and Vanilla by Jelena on
Facebook or Instagram for a better look

Client: Rovicom solutions

Time: From August 2014 to mid 2015, a part-time client

Viracure website

Website copywriting and tone of communication for the new set of products for
computer protection and optimization
http://www.viracure.com/en/

PC Utilities blog

Together ith a other log riter, I e ritte te h i al a d o -technical blogs

Examples of blog communication for PC Utilities could be found here
http://www.pcutilitiespro.com/blog/

Client: Drey

Time: From November 2013 June 2014

The entire verbal and creative external and internal communication for startup
company Drey Corporation.
Shaping brand identity for all Drey services, especially Instant Messenger app Piip
(piip.com) and Drey services (drey.com) online, through social networks and strategic
marketing.

Drey blog

Part of the activities included regular blog writing

Piip Messenger app / piip.com and social media

Client: Porsche SCG

Time: 2010
Agency: Kreativa New Formula
Brands: Audi, VW, Seat, Porsche
ATL, BTL, digital campaigns

Digital: Structure and copy of then new porsche-scg website (2010).

Since then, the website has naturally changed, but copywriting for the launch version then
was done by me
http://www.porschescg.rs/

Digital: Microsite for Seat Ibiza. Concept My personal island

Flash site offering visitors opportunity to personalize their own Seat Ibiza and race with it on their
personal island

ATL, Print: Audi 100% luxury for 1% price per month.

Porsche leasing offer

ATL: Seat Ibiza Concept: Your personal island.

Campaign: There are two ways to Ibiza.

ATL: Seat Ibiza ST a e

odel, lo ger I iza

Idea: Move from Seat

I iza

a d

ake it, ell, lo ger.

Prolong driving pleasure!

New Seat Ibiza ST

Client: Societe Generale bank Serbia

Time: 2010
Agency: Kreativa New Formula
ATL, BTL, digital campaigns
Creative platform: Honestly, Societe Generale bank

This platform implied honest approach to clients and art direction based on playing
with typography and basic color-coded symbols. Most of the services of the bank were
turned into separate brands, with respect to their purpose.

ATL and direct mail examples:

TVC: Multipractic refinancing loan
http://www.youtube.com/watch?v=trHqDCsjhkU
Print: Tool renovating loan
DM: So that the work wouldnt stop, it is important to have some support business

loans

Client: Delegation of European Union in Serbia

Time: 2010
Agency: Kreativa New Formula
Mostly events, but also ATL, for example promotion of Mobility Week
Print: Choose the two-leg drive

Client: Knauf Insulation

Time: 2010
Agency: Kreativa New Formula
BTL event and loyalty program for workers
ATL (print) announcement:
We are calling for
all the super-workers

Client: Orion telekom Serbia

Time: 2012
Agency: Gistro Advertising
ATL
Print: Prepaid Internet to go

Creative platform for Orion Internet Only yours

Print: Fast; Rational; Stable Benefits of Orion internet presented through personalized approach
and different customers and benefits they admire the most

Client: Cultural centre

Parobrod

Time: Ongoing, from 2011

Agency: Gistro Advertising
Monthly zine about the
cultural events in Belgrade
central part Dorcol.

Client: Youth Office Belgrade

Time: 2010
Agency: Gistro Advertising
Campaign for raising awareness about the danger of driving under the influence of
alcohol
Campaign:
DRINK OR DRIVE
Who are we killing tonight?

Client: Youth Office Belgrade

Time: 2011
Agency: Gistro Advertising
Campaign for apprenticeship fair
Campaign was based around the ridiculous things put in their CVs because of the
lack of real experience
You a har
our e plo er, ut its alwa s etter to fill our CV with so e
real e perie e
http://www.youtube.com/watch?v=u_NDOAH_4m8

Client: NIN magazine

Time: 2012
Agency Gistro Advertising
NIN is a renowned political magazine in Serbia. This was the launch campaign for
its redesign after many years.

Concept reflected the

character of the papers:

HARSH, but righteous

CHEEKY, but for a reason
ATTITUDE, with a good
background

Client: RAUCH

Time: 2013
Agency DNA communications
Adaptation of the existing concept
with a new slogan
ICE FRUITY EXPLOSION

Client: Vojvodjanska bank

Time: ongoing, from 2011

Agency: Gistro Advertising
From 2011, we started working with Vojvodjanska bank that got acquired by
the National Bank of Greece. Starting from visual identity redesign, new brand
guidelines and tone of communication, we offered a new strategic approach
and made an old traditional bank into a modern one, hitting a broader target
group.

Campaign for savings month

The concept involved real people a k s e plo ees a ross the ou tr that arried a paig
slogans on their T-shirts. The slogans were playing with Serbian proverbs and benefits of savings
o th, for e a ple: Earl or , at hes a good i terest rate etc
Employees carried the t-shirts in the bank as well during the campaign, contributing to the
informal, personal approach to their clients.

Campaign for promoting savings in general

Olympic team sponsorship Vojvodjanska bank is one of the official sponsors of

Serbian Olympic team, so in 2012, we focused all communication around the Olympic
year. All products were branded in that spirit and lots of famous sportsmen and
members of Olympic Committee became brand ambassadors.
VISA card
campaign
Win London
with VISA
card
Prize game
for VISA
users

Olympic credit card Join the Countdown

Interest rate drops, support grows
The countdown to the Olympic games was symbolically connected to the benefit of the credit card
whose interest rate dropped more and more until the Olympics. TVC put all the sportsmen and sport
stars and card users in an elevator going down to the bottom floor and Olympic atmosphere as well.
TVC - http://www.youtube.com/watch?v=bM_ljyeGhmE

Calendar in the spirit of the countdown

THE COUNTDOWN BEGINS

Olympic cash loan Record-setting conditions, championlike speed

Ready for top results
Campaign involved our sport stars Ivana Spanovic and Ivana Maksimovic. Later on,
Ivana Maksimovic (on the left) did win a medal, as anticipated in our campaign.
TVC - http://www.youtube.com/watch?v=_Cm6-nWTqfs

Continuation of the Olympic

platform
Dina card campaign
Knock down prices with Dina card

After the Olympic year communication turned

toward the direction of presenting benefits clearly
and openly through the numbers.
Let the numbers speak campaign
Perfect cash loan
TVC http://www.youtube.com/watch?v=OzoLGW8k37c

Moja card the first cash back credit card in Serbia

The only one that gives you money back
http://www.youtube.com/watch?v=sZ84ieAb8Fc
Microsite:
http://www.voban.co.rs/mojakartica/

Starting from the Countdown campaign, facebook and twitter pages were brought to
life for Vojvodjanska bank who had a weak online communication until that time. With
appropriate online campaigns including microsites, facebook contests etc, Vojvodjanska
bank got from 100 to 16000 Facebook fans and from 0 to 600 followers.
Most recent is Moja card campaign

Client: NELT
Time: 2013
Agency DNA communications
Internal communication
Internal research on all levels, fine tuning of
their vision and mission and rebranding of
their work space.
3O concept in Serbian, 3P in English
Osnova Purpose
Odluka Promise
Oslonci Pillars

Firm PILLARS to each other

Client: TARKETT
Time: ongoing from 2011
Agency DNA communications
Full service
Numerous creative concepts and integrated
ATL, BTL and digital campaigns.
A natural choice multilayered parquet

Online magazine Time to SEE Tarkett, events, etc.

http://www.timetosee.tarkett.rs/sr/

Client: PLAZA
CENTERS
(Kragujevac Plaza)
Time: 2013
Agency DNA communications
First birthday of the center, ATL,
BTL, center branding and event
planning
First year of shopping and fun

Client: Stihl Serbia

Time: 2013
Agency DNA communications

Material for the

company opening
in Serbia
Copy: Closer
than ever.

Client: Tourist Organization of Belgrade

Time: 2012
Freelance work
Guide through Belgrade for tourists in English

Client: MetLife

Time: 2010
Freelance work, Tipping Sprung agency
Ad transcreation from English to Serbian

Writing, translation etc.

Essay translation

Translation from English to Serbian of one of the essays of Professor Dr. Janelle
Reinelt, one of the leading American theatrologists and researchers of
contemporary theater and performing arts.

Performance

As a riter, the author of a s ript ud i sluaj gospoe Dekil i doktorke Hajd (A

strange case of Mrs Jekyll and Dr Hyde) performed in Belgrade, in Cultural center
Parobrod, as an audio-visual performance

Prose

In November 2014, I had my first book published: Horror Stories of Everyday Life by Matica srpska
publishing house in Serbia, later shortlisted for the awards Biljana Jovanovic and Dusko Vasiljev
http://vesti.krstarica.com/kultura/u-uzem-izboru-za-nagradu-biljana-jovanovic-14-knjiga/
http://konkursiregiona.net/nagrada-dusan-vasiljev-uzi-izbor/

Cultural section of Politika

http://www.politika.rs/scc/clanak/361251/Tegle-zaintelektualnu-tursiju

And much more

Thank you!