Beruflich Dokumente
Kultur Dokumente
exploring its leadership styles and communication process. As a renowned globally diversified
company with a broad empire and different management styles, we took it upon ourselves to
learn more about the companys culture, relationships and what they truly represent in terms of
their morals and values. It will be interesting for us to comprehend what Google means by
Dont be evil and employ this concept to their overall organizational leadership style and dayto-day operations. We finally get the opportunity to not only learn but also critically analyze
Google Inc. and perhaps use some of these finding in our own activities.
2.0 Background Information
Incorporated in 1998 by Larry Page and Sergey Brin, Google is an online giant (Google,
Inc., 2011). The company owns and operates popular online services such as Youtube, Gmail and
Blogger as well as the Android mobile operating system for cell phones (Google, Inc., 2011).
The companys primary product, its search engine, has reportedly had a peak worldwide market
share of 86.3% in 2010 (Net Applications, 2013). Googles Android operating system is currently
powering 74.4% of the worlds mobile phones (Gartner, Inc., 2013).
The company has had a profound influence on the world; their search engine has become
so pervasive that the term google has entered popular lexicon as a verb synonymous with
online search. The company has contributed to the speed and facility with which we access and
share information as a society; services such as Google Docs allow collaborators to share ideas
over the Internet from their smartphones and computers. Many of the group projects we work on
can now be accessed and edited by every member of the group without the need for physical colocation making teams more effective while allowing individuals to maintain their own
schedules.
Despite the adoration of sweatpants clad students, Googles focus on the exchange and
access of information, and the sheer volume of information they process, has earned them vocal
critics. For instance, critics believe that Google threatens the privacy of users through online data
collection and sharing with the United States government (Shachtman, 2010). In addition to
consumer concerns, Google has garnered criticism from competitors and governments who claim
the firm is anti competitive and monopolistic (Fairsearch.org, 2011) ; however, these claims have
been refuted in the United States Federal Trade Commission (Sterling, 2013).
3.0 Statement of Objectives
Through this report construction process our group hopes to accomplish a greater
understanding of the core concepts within leadership and how it ties to the real world. We want
to be able to broaden our skills by applying and integrating our learning to this case. We hope to
gain inner knowledge about Google Inc as an entity. Lastly, as a group we are looking forward to
applying our new understanding of leadership to ourselves as individuals and as future
employees.
While conducting our research, we will use the librarys website as the medium for our
research. It contains a plethora of peer-reviewed research articles, which will be our primary
source of information. So far, we have found a couple of research articles related to leadership in
Google through the university librarys website.
5.0 Tentative Schedule
Event
Group Meeting 1
Complete Thesis
Statement
Group Meeting 2
Collect Relevant
Research
Group Meeting 3
Complete Rough
Draft
Group Meeting 4
Submit Finalized
Paper
Planned Date
9/7/2013
9/7/2013
11/7/2013
14/7/2013
16/7/2013
21/7/2013
22/7/2013
24/7/2013
Purpose
Refine focus based on Proposal Feedback.
Encompass the refined objective for the groups research
paper
Target and assign specific research areas to individuals.
Each group member will collect academic sources as well
as textbook material which pertains to the objective
Outline and assign sections of the paper to individuals
Each individual will complete their assigned sections and
submit writing to the group
Group will discuss, edit and ensure cohesion of work
Research assignment will be submitted by the group
Role
Task
Lavanya S
Directing
Jacob S
Coaching
Kevin S
Prateeksha R Delegating Explain what exactly each team member is assigned to do without
any ambiguity
Not abdicating responsibility, but allow leaders to decide a best
course of action for themselves
Assign tasks based on individuals knowledge, skills, abilities and
preferences
As achievement-oriented and supportive leaders, we will consider these leadership roles
with all seriousness and hold ourselves accountable to them. All members of the team will also
take on the role of an exemplary follower when they are not leading by attentively listening to
the leader, providing constructive input, be strongly connected to the team and work together to
achieve and commit themselves to the organization to share the same purpose
_________________________
Jacob Smiley
_________________________
Kevin Szeto
_________________________
Prateeksha Ravi
_________________________
Bibliography
Fairsearch.org. (2011). About FairSearch.org. Retrieved June 27, 2013, from Fairsearch.org:
http://www.fairsearch.org/about-fairsearch/
Gartner, Inc. (2013, May). Gartner Says Asia/Pacific Led Worldwide Mobile Phone Sales to
Growth in First Quarter of 2013. Retrieved June 27, 2013, from Gartner:
http://www.gartner.com/newsroom/id/2482816
Google, Inc. (2011). Company. Retrieved June 27, 2013, from Google:
https://www.google.ca/intl/en/about/company/
Lee, Micky. "Revisiting the 'Google in China' question from a political economic perspective.
China Media Research 6.2 (2010): 15+. Academic OneFile. Web. 2 July 2013.
Net Market Share. (2013). Google Global Market Share on January, 2009 to January, 2011.
Retrieved June 27, 2013, from Net Market Share:
http://marketshare.hitslink.com/report.aspx?qprid=5&qpcustom=Google%20%20Global&qptimeframe=M&qpsp=120&qpnp=25
Shachtman, N. (2010, February 4). 'Don't Be Evil,' Meet 'Spy on Everyone': How the NSA Deal
Could Kill Google. Retrieved June 27, 2013, from Wired:
http://www.wired.com/dangerroom/2010/02/from-dont-be-evil-to-spy-on-everyone/
Steiber, Anika, Alnge, Sverker (2013) "A corporate system for continuous innovation: the case
of Google Inc.", European Journal of Innovation Management, Vol. 16 Iss: 2, pp.243 - 264
- See more at: http://www.emeraldinsight.com.proxy.lib.uwaterloo.ca/journals.htm?
articleid=17087218&show=abstract#sthash.3vE07PHn.dpuf
Sterling, G. (2013, January 3). FTC Closes Google Antitrust Case: Law Protects Competition
Not Competitors, Not Enough Evidence To Prove Search Bias. Retrieved June 27,
2013, from Search Engine Land: http://searchengineland.com/ftc-law-protectscompetition-not-competitors-says-not-enough-evidence-to-prove-search-bias-144119