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HEAD OFFICE
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Tel:(92 42)111 111 456, Fax:(92 42) 36304926-7
helpdesk@smeda.org.pk
REGIONAL OFFICE
PUNJAB
REGIONAL OFFICE
SINDH
5TH Floor, Bahria
Complex II, M.T. Khan Road,
Karachi.
Tel: (021) 111-111-456
Fax: (021) 5610572
helpdesk-khi@smeda.org.pk
REGIONAL OFFICE
KPK
REGIONAL OFFICE
BALOCHISTAN
Ground Floor
State Life Building
The Mall, Peshawar.
Tel: (091) 9213046-47
Fax: (091) 286908
helpdesk-pew@smeda.org.pk
August 2016
Pre-Feasibility Study
Table of Contents
1
DISCLAIMER .............................................................................................................................................. 1
5.2
9.2
9.3
PROJECT COST................................................................................................................................................... 9
9.4
SPACE REQUIREMENT...................................................................................................................................... 9
9.5
9.6
9.7
9.8
9.9
REVENUE GENERATION................................................................................................................................ 11
12.2
12.3
13.2
13.3
13.4
August 2016
Pre-Feasibility Study
1 DISCLAIMER
This information memorandum is to introduce the subject matter and provide a general
idea and information on the said matter. Although, the material included in this
document is based on data/information gathered from various reliable sources;
however, it is based upon certain assumptions, which may differ from case to case.
The information has been provided on as is where is basis without any warranties or
assertions as to the correctness or soundness thereof. Although, due care and
diligence has been taken to compile this document, the contained information may
vary due to any change in any of the concerned factors, and the actual results may
differ substantially from the presented information. SMEDA, its employees or agents
do not assume any liability for any financial or other loss resulting from this
memorandum in consequence of undertaking this activity. The contained information
does not preclude any further professional advice. The prospective user of this
memorandum is encouraged to carry out additional diligence and gather any
information which is necessary for making an informed decision, including taking
professional advice from a qualified consultant/technical expert before taking any
decision to act upon the information.
For more information on services offered by SMEDA, please contact our website:
www.smeda.org.pk
Document Control
Document No.
PREF-NO 139
Revision
No. 01
Prepared by
SMEDA-Sindh
Revision Date
August 2016
For information
August 2016
Pre-Feasibility Study
2 EXECUTIVE SUMMARY
Solar Photovoltaic (PV) is a method of converting solar energy into direct current
electricity using semiconducting materials that exhibit the photovoltaic effect. Power
generation from solar PV has long seen as a clean sustainable energy technology that
draws upon the planets most plentiful and widely distributed renewable energy
source, which is the sun.
The proposed product is a Solar Home (PV) System, this system will be used as power
saving feature in homes in the presence of electricity and also to be used as alternative
power source in the absence of electricity hence eliminating the need for other
alternative power sources such as generators and UPS. The Solar Home (PV) System
will include Solar Panels, Hybrid Inverter, Charge Controller, Power Bank / Batteries
and Frames.
The business can be established at any of the major cities across Pakistan such as
Lahore, Rawalpindi-Islamabad, Faisalabad, Multan, Karachi, Quetta, Peshawar etc.
Distribution capacity 144 kW (kilowatt) and initial utilization 90%
Total Investment in the business is estimated to be Rs.1,784,930 with fixed investment
of Rs. 595,000 and working capital requirement of Rs.1,189,930.
Given the cost assumptions IRR and Payback are 52% and 3.34 years respectively.
The most critical considerations or factors for success of the project are:
Owner and key employees must have technical expertise & experience.
Financial position and credit standing of the distributor.
After Sales Services is also crucial in creating good personal relationships
with customers.
Linkages development with the local market & households.
August 2016
Pre-Feasibility Study
3 INTRODUCTION TO SMEDA
The Small and Medium Enterprises Development Authority (SMEDA) was established
in October 1998 with an objective to provide fresh impetus to the economy through
development of Small and Medium Enterprises (SMEs).
With a mission "to assist in employment generation and value addition to the national
income, through development of the SME sector, by helping increase the number,
scale and competitiveness of SMEs", SMEDA has carried out sectoral research to
identify policy, access to finance, business development services, strategic initiatives
and institutional collaboration and networking initiatives.
Preparation and dissemination of prefeasibility studies in key areas of investment has
been a successful hallmark of SME facilitation by SMEDA.
Concurrent to the prefeasibility studies, a broad spectrum of business development
services is also offered to the SMEs by SMEDA. These services include identification
of experts and consultants and delivery of need based capacity building programs of
different types in addition to business guidance through help desk services.
August 2016
Pre-Feasibility Study
Technology: There are three types of Solar (PV) Systems widely available:
o The first type is the Grid Tied Systems that are connected to the utility
power grids, which is an alternative power generation method like the
hydel or fuel or gas generators used by power companies to meet the
needs of the area or city or country and they will only work in the
presence of sunlight.
Pakistan Off-Grid Lighting Consumer Perceptions Study 2015, (IFC) World Bank Group
Pakistan Off-Grid Lighting Consumer Perceptions Study 2015, (IFC) World Bank Group
August 2016
Pre-Feasibility Study
o The second type is the Off-Grid PV System that are also known as standalone Systems. This type of Systems are not connected to the grid and
it requires batteries. The batteries ensure the availability of electricity
even in the absence of sunlight. These types of systems are mainly used
in the remote areas, which are not in the reach of national power
distribution.
o The third type is the Hybrid PV Systems, it is best suited for households
because of the flexibility to connect along with the national grid electricity
connection.
Product: This distribution business would buy the Hybrid PV Systems from the
importers or distributors which would be sold to and installed at premises of the
end consumers.
Target Market: The target market for the proposed business consists of three
segments. The proposed segments are household consumers, small sized
businesses and organizations, and educational institutions located in major cities
of the country.
Employment Generation: The distribution unit would generate both direct and
indirect employment. Direct employment would be provided to 6 people. One
person who would look after the accounts and general administration activities, one
person would handle marketing and procurements and three people with technical
skills are proposed to be engaged to manage system installation and after sales
services.
August 2016
Pre-Feasibility Study
5.1
Purchase from
distributors/Importers
Reorder Inventory
5.2
6 CRITICAL FACTORS
The key success factors are as follows:
Quality of components
Effective marketing plan for the business so that the potential customers could
be reached.
After sale services is also crucial in creating good personal relationships with
customers.
Owner or key employees must have technical expertise & experience.
Selection of a central location based on the target market.
Linkages development with the local market & households.
August 2016
Pre-Feasibility Study
August 2016
Pre-Feasibility Study
Project Economics
All the figures in this financial model have been calculated for estimated revenue of
Rs.27.9 million in the year one. The capacity utilization is worked out at 90%.
The following table shows internal rate of return, payback period and net present value
of the proposed venture:
Table 9.1: Project Economics
Description
Details
52%
Payback Period
3.34 years
Rs.8,711,708
9.2
Project Financing
Following table provides details of the equity required and variables related to bank
loan:
Table 9.2: Project Financing
Description
Details
Rs. 892,465
Rs. 892,465
14%
August 2016
05 years
Pre-Feasibility Study
9.3
Project Cost
Following fixed and working capital requirements have been identified for operations
of the proposed business. Working capital is estimated to be Rs. 1,189,930 to meet
the initial requirements of operating the business
Table 9.3: Project Cost
Description
Cost (Rs.)
Capital Cost
Furniture & Fixture
200,000
Office Equipment
136,000
81,000
Pre-operating costs
178,000
595,000
Working Capital
Raw Material Inventory
473,880
360,000
4,050
Cash
352,000
1,189,930
1,784,930
9.4
Space Requirement
Estimated Area
(Sq ft)
Rented Space
750
Total
August 2016
Rent Cost
(Rs.)/sqft
40
Total Cost
(Rs.)
30,000
30,000
Pre-Feasibility Study
9.5
Details of the furniture and fixture required for the project are given below:
Table 9.5: Furniture & Fixture
Description
Quantity
Unit Cost
(Rs.)
02
25,000
50,000
02
20,000
40,000
Chairs
08
7,000
56,000
Air Conditioners
01
45,000
45,000
10
900
9,000
Total
9.6
Total Cost
(Rs.)
200,000
Quantity
Unit Cost
(Rs.)
Computers
02
50,000
100,000
Printer
01
20,000
20,000
Tablet
01
15,000
15,000
Telephone Set
01
1000
1,000
Total
August 2016
Total Cost
(Rs.)
136,000
10
Pre-Feasibility Study
9.7
No. of
Employees
Salary per
month per
Person (Rs.)
Total Monthly
Salary (Rs.)
CEO
01
40,000
40,000
01
25,000
25,000
Installer
03
25,000
75,000
01
20,000
20,000
Security Guard
01
18,000
18,000
Total
07
9.8
178,000
An essential cost to be borne by the project is the cost of electricity, telephone and
internet. The electricity expenses are estimated to be around Rs.15,840 per month,
telephone expenses are estimated to be around Rs.6,180 per month including internet
expenses. Furthermore, promotional expense being essential for marketing of PV
Systems distribution business is estimated as 03% of sales.
9.9
Revenue Generation
Based on the approx. capacity utilization of 90% for PV distribution, revenue during
the first year of operations is estimated as under:
Solar (PV)
Systems
No. of
Units
Procure
(kW)
Remaining
Inventory
(kW)
Units
available
for Sale
(kW)
Sale
Price /
kW (Rs.)
Sales
Revenue
(Rs.)
130
130
216,040
27,921,010
Total
August 2016
27,921,010
11
Pre-Feasibility Study
10 CONTACT DETAILS
10.1 Raw Material Suppliers
Address
Phone
021-35360583
Fax
+92-21-3536-0584
sales@nizamenergy.com
Website
www.nizamsolar.com
Address
Phone
021-3563220009
Fax
info@reonenergy.com
Website
www.reonenergy.com
N/A
Tesla Solar
Address
Phone
03218375278
Website
August 2016
Fax
www.tesla-pv.com
12
N/A
Pre-Feasibility Study
www.smeda.org.pk
Government of Pakistan
www.pakistan.gov.pk
www.moip.gov.pk
http://moptt.gov.pk
Government of Punjab
www.punjab.gov.pk
Government of Sindh
www.sindh.gov.pk
www.khyberpakhtunkhwa.gov.pk
Government of Balochistan
www.balochistan.gov.pk
www.gilgitbaltistan.gov.pk
www.ajk.gov.pk
www.tdap.gov.pk
www.secp.gov.pk
www.fpcci.com.pk
www.sbp.org.pk
www.psic.gop.pk
www.ssic.gos.pk
www.pvtc.gop.pk
www.tevta.org
www.prgmea.org/prgtti/
www.livestockpunjab.gov.pk
www.pie.com.pk
August 2016
www.phdec.org.pk
13
www.fiedmc.com.pk
Pre-Feasibility Study
12 ANNEXSURES
12.1 Income Statement
Calculations
SMEDA
Income Statement
Year 1
27,921,010
Year 2
34,211,230
Year 3
37,642,810
Year 4
41,407,091
Year 5
45,547,800
Year 6
50,102,580
Year 7
55,112,838
Year 8
60,624,121
Year 9
66,686,533
Year 10
73,355,187
22,746,240
897,500
23,643,740
4,277,270
15%
27,363,917
987,351
28,351,268
5,859,963
17%
29,561,242
1,083,782
30,645,023
6,997,786
19%
31,926,141
1,189,300
33,115,441
8,291,649
20%
34,480,232
1,305,092
35,785,325
9,762,475
21%
37,238,651
1,432,158
38,670,809
11,431,771
23%
40,217,743
1,571,595
41,789,338
13,323,500
24%
43,435,162
1,724,608
45,159,770
15,464,351
26%
46,909,975
1,892,518
48,802,493
17,884,040
27%
50,662,773
2,076,776
52,739,549
20,615,637
28%
1,236,000
61,800
360,000
190,080
61,800
74,160
49,440
837,630
4,050
139,605
41,700
35,600
837,630
200,000
4,129,496
147,774
1,356,339
67,817
396,000
209,088
67,817
81,380
54,254
1,026,337
3,645
171,056
41,700
35,600
1,026,337
220,000
4,757,369
1,102,593
1,488,394
74,420
435,600
229,997
74,420
89,304
59,536
1,129,284
3,240
188,214
41,700
35,600
1,129,284
242,000
5,220,992
1,776,794
1,633,306
81,665
479,160
252,996
81,665
97,998
65,332
1,242,213
2,835
207,035
41,700
35,600
1,242,213
266,200
5,729,919
2,561,730
1,792,327
89,616
527,076
278,296
89,616
107,540
71,693
1,366,434
2,430
227,739
41,700
35,600
1,366,434
292,820
6,289,321
3,473,154
1,966,830
98,342
579,784
306,126
98,342
118,010
78,673
1,503,077
2,025
250,513
41,700
1,503,077
322,102
6,868,600
4,563,170
2,158,324
107,916
637,762
336,738
107,916
129,499
86,333
1,653,385
1,620
275,564
41,700
1,653,385
354,312
7,544,455
5,779,044
2,368,461
118,423
701,538
370,412
118,423
142,108
94,738
1,818,724
1,215
303,121
41,700
1,818,724
389,743
8,287,330
7,177,021
2,599,058
129,953
771,692
407,453
129,953
155,943
103,962
2,000,596
810
333,433
41,700
2,000,596
428,718
9,103,867
8,780,173
2,852,106
142,605
848,861
448,199
142,605
171,126
114,084
2,200,656
405
366,776
41,700
2,200,656
471,590
10,001,369
10,614,269
147,774
1,102,593
1,776,794
2,561,730
3,473,154
4,563,170
5,779,044
7,177,021
8,780,173
10,614,269
52,613
41,650
46,077
140,340
7,434
52,613
35,349
87,962
1,014,631
28,166
28,166
1,748,628
19,977
19,977
2,541,753
10,642
10,642
3,462,512
4,563,170
5,779,044
7,177,021
8,780,173
10,614,269
1,487
5,947
0%
202,926
811,705
2%
5,947
817,652
817,652
349,726
1,398,903
4%
817,652
2,216,555
2,216,555
508,351
2,033,402
5%
2,216,555
4,249,957
4,249,957
692,502
2,770,009
6%
4,249,957
7,019,966
7,019,966
912,634
3,650,536
7%
7,019,966
10,670,503
10,670,503
1,155,809
4,623,236
8%
10,670,503
15,293,738
15,293,738
1,435,404
5,741,617
9%
15,293,738
21,035,355
21,035,355
1,756,035
7,024,138
11%
21,035,355
28,059,494
28,059,494
Revenue
Cost of sales
Cost of goods sold 1
Cost of goods sold 2
Operation costs 1 (direct labor)
Total cost of sales
Gross Profit
Gross Profit Margin
General administration & selling expenses
Administration expense
Administration benefits expense
Building rental expense
Electricity expense
Travelling expense
Communications expense (phone, fax, mail, internet, etc.)
Office expenses (stationary, entertainment, janitorial services, etc.)
Promotional expense
Insurance expense
Professional fees (legal, audit, consultants, etc.)
Depreciation expense
Amortization of pre-operating costs
Bad debt expense
Miscellaneous expense 1
Subtotal
Operating Income
Tax
NET PROFIT/(LOSS) AFTER TAX
Balance brought forward
Total profit available for appropriation
Balance carried forward
August 2016
5,947
5,947
14
2,122,854
8,491,415
12%
28,059,494
36,550,909
36,550,909
Pre-Feasibility Study
Calculations
SMEDA
Balance Sheet
Year 0
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
682,000
473,880
30,000
4,050
1,189,930
535,471
65,860
598,586
33,000
3,645
1,236,562
162,744
595,789
78,775
678,985
36,300
3,240
1,555,833
1,392,943
689,011
85,125
769,969
39,930
2,835
2,979,814
3,261,100
758,013
91,987
873,145
43,923
2,430
5,030,598
5,835,507
833,814
99,404
990,146
48,315
2,025
7,809,210
9,305,541
917,195
107,419
1,122,825
53,147
1,620
11,507,748
13,721,680
1,008,915
116,081
1,273,284
58,462
1,215
16,179,637
19,226,345
1,109,806
125,444
1,443,904
64,308
810
21,970,617
25,980,005
1,220,787
135,562
1,637,387
70,738
405
29,044,885
36,092,811
1,342,866
146,499
37,582,176
81,000
200,000
136,000
417,000
72,900
180,000
122,400
375,300
64,800
160,000
108,800
333,600
56,700
140,000
95,200
291,900
48,600
120,000
81,600
250,200
40,500
100,000
68,000
208,500
32,400
80,000
54,400
166,800
24,300
60,000
40,800
125,100
16,200
40,000
27,200
83,400
8,100
20,000
13,600
41,700
178,000
178,000
1,784,930
142,400
142,400
1,754,262
106,800
106,800
1,996,233
71,200
71,200
3,342,914
35,600
35,600
5,316,398
8,017,710
11,674,548
16,304,737
22,054,017
29,086,585
37,582,176
63,958
537,911
601,870
76,830
76,830
83,099
83,099
89,861
89,861
97,179
97,179
105,100
105,100
113,674
113,674
122,956
122,956
133,006
133,006
138,802
138,802
1,487
252,493
253,980
8,100
201,185
209,285
8,100
142,694
150,794
8,100
76,015
84,115
8,100
8,100
6,480
6,480
4,860
4,860
3,240
3,240
1,620
1,620
892,465
5,947
898,412
1,754,262
892,465
817,652
1,710,117
1,996,233
892,465
2,216,555
3,109,020
3,342,914
892,465
4,249,957
5,142,422
5,316,398
892,465
7,019,966
7,912,431
8,017,710
892,465
10,670,503
11,562,968
11,674,548
892,465
15,293,738
16,186,203
16,304,737
892,465
21,035,355
21,927,820
22,054,017
892,465
28,059,494
28,951,959
29,086,585
Assets
Current assets
Cash & Bank
Accounts receivable
Finished goods inventory
Raw material inventory
Pre-paid building rent
Pre-paid insurance
Total Current Assets
Fixed assets
Machinery & equipment
Furniture & fixtures
Office equipment
Total Fixed Assets
Intangible assets
Pre-operation costs
Total Intangible Assets
TOTAL ASSETS
Liabilities & Shareholders' Equity
Current liabilities
Accounts payable
Short term debt
Total Current Liabilities
Other liabilities
Deferred tax
Long term debt (Project Loan)
Long term debt (Working Capital Loan)
Total Long Term Liabilities
Shareholders' equity
Paid-up capital
Retained earnings
Total Equity
TOTAL CAPITAL AND LIABILITIES
August 2016
297,500
594,965
892,465
892,465
892,465
1,784,930
15
892,465
36,550,909
37,443,374
37,582,176
Pre-Feasibility Study
Calculations
SMEDA
August 2016
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
(507,930)
5,947
41,700
35,600
1,487
(535,471)
(65,860)
(124,706)
(3,000)
405
63,958
(579,940)
811,705
41,700
35,600
6,613
(60,317)
(12,915)
(80,399)
(3,300)
405
12,871
751,963
1,398,903
41,700
35,600
(93,223)
(6,350)
(90,984)
(3,630)
405
6,269
1,288,691
2,033,402
41,700
35,600
(69,001)
(6,862)
(103,176)
(3,993)
405
6,762
1,934,836
2,770,009
41,700
35,600
(75,801)
(7,416)
(117,001)
(4,392)
405
7,318
2,650,421
3,650,536
41,700
(1,620)
(83,381)
(8,015)
(132,680)
(4,832)
405
7,921
3,470,034
4,623,236
41,700
(1,620)
(91,720)
(8,663)
(150,459)
(5,315)
405
8,574
4,416,139
5,741,617
41,700
(1,620)
(100,891)
(9,362)
(170,620)
(5,846)
405
9,282
5,504,664
7,024,138
41,700
(1,620)
(110,981)
(10,119)
(193,483)
(6,431)
405
10,050
6,753,660
8,491,415
41,700
(1,620)
(122,079)
(10,936)
1,637,387
70,738
405
5,796
10,112,806
297,500
594,965
892,465
(45,007)
(594,965)
-
(51,308)
(537,911)
-
(58,491)
-
(66,680)
-
(76,015)
-
1,784,930
(639,972)
(589,219)
(58,491)
(66,680)
(76,015)
(473,880)
(30,000)
(4,050)
(595,000)
(595,000)
682,000
(1,219,911)
162,744
1,230,200
1,868,157
2,574,406
3,470,034
4,416,139
5,504,664
6,753,660
10,112,806
682,000
682,000
682,000
682,000
(537,911)
(537,911)
-
162,744
162,744
162,744
162,744
1,392,943
1,392,943
1,392,943
1,392,943
3,261,100
3,261,100
3,261,100
3,261,100
5,835,507
5,835,507
5,835,507
5,835,507
9,305,541
9,305,541
9,305,541
9,305,541
13,721,680
13,721,680
13,721,680
13,721,680
19,226,345
19,226,345
19,226,345
19,226,345
25,980,005
25,980,005
25,980,005
25,980,005
36,092,811
36,092,811
36,092,811
16
Pre-Feasibility Study
13 KEY ASSUMPTIONS
13.1 Operating Cost Assumptions
Description
Details
Office hours
08 hours
Number of shifts
330 days
Details
Promotional Expense
3% of sales
5.5%
Details
Number of kilowatts
Details
Project Life
10 years
50 : 50
14%
5 years
August 2016
12
17