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IS 11810:2003
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Indian Standard
ICS 03.100.01
0 BIS 2003
BUREAU
MANAK
December 2003
OF IN DIAN
STANDARDS
FOREWORD
This Indian Standard (First Revision) was adopted by the Bureau of Indian Standards, after the draft finalized
by the Management and Productivity Sectional Committee had been approved by the Management and Systems
Division Council.
Value engineering is a function oriented team approach aimed at providing value in a product, system or service.
The methods and techniques of value engineering can be used to improve existing products, components,
systems, manufacturing methods/processes, designs as well as in building/project construction and other
activities.
The term value engineering is known by different names, such as, value analysis, value management, value
methodology and others.
Larry Miles, the father of value engineering, originally called it value analysis. At the time of implementation
of Miles method in the U S Navy it was called value engineering because the Navy could hire additional
engineers but not analysts.
In this standard, the term value engineering has been used, as it is better understood. The standard also does
not make any distinction between the terms value analysis, value engineering, value management and value
methodology.
This standard was first published in 1986. The revision of this standard was considered essential as a lot of
developments had taken place in the last decade in the techniques of value engineering. Moreover, the
terminology used in this field had also undergone a change over the years, many new terms have been adopted
and some terms have been discarded. As such this revised version takes into account the latest terminologies
and techniques in the field of value engineering.
This revised version has been divided into three sections, namely:
Section 1
Section 2
Section 3
This standard is intended primarily as a guide to persons/organizations wishing to implement value engineering.
It is hoped that this standard will help in establishing a generally recognized usage of terms and in eliminating
confusion regarding actual implementation of value engineering techniques in different organizations and in
different applications.
While preparing this standard, assistance has been drawn from the following documents:
BS EN 1325-1:1987
AS/NZS 4183:1994
Value management
IS 11810:2003
Indian Standard
of value
2 REFERENCES
The following standards contain provisions which,
through reference in this text, constitute provisions of
this standard. At the time of publication, the editions
indicated were valid. All standards are subject to
revision and parties to agreements based on this
standard are encouraged to irivestigate the possibility
of applying the most recent editions of the standards
-indicated below:
Is No.
Title
9990:1998
13174
Life cycle costing:
(Part 1): 1991 Terminology
(Part 2): 1994 Methodology
3 VALUE ENGINEERING CONCEPT
3.1 Value engineering (VE) is a discipline comprising
a series of creative techniques aimed at an organized
systematic effort directed at analyzing the function(s)
of products, services, equipments, processes or
procedures for the purpose of accomplishing all the
required functions at the lowest total cost, which
expression covers not only initial cost, but also
ownership cost covering operating/maintenance/
dQosal costs, etc, throughout the desired or specified
life cycle of the article or subject under study.
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e)
VALUE ENGINEERING
6 SCOPE
This section is intended to define and explain the terms
commonly used in value engineering.
7 TERMINOLOGY
7.1 AcquisMm Cost The price paid to acquire
goods and services not produced internally by an
organization.
7.2 Aesthetic Function A function attributable to
delighting the user such as styling orotherappearances
but which may not necessarily contribute to the
performance. This could be the basic function in
some cases.
2
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7.14 Creativity A mental process which
encourages uninhibited thinking and ideation
without restraints and ignoring (temporarily) the
difficulties or problems that may be faced in
implementing those ideas.
7.7 Brainstorming
a)
b)
7.19 Design-to-Cost
(DTC) Design-to-cost
(DTC) is an iterative process to evolve a design to
achieve a prescribed cost target.
NOTES
1 In the context of finance, breakeven point means the quantity
where the cost of producing a product is equal to the income
from sales of that product.
2 In the context of procurement, breakeven point means the
quantity where two competing acquisition alternatives are equal
in cost.
See 7.2.
*.A
with the
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7.36 Gordon Technique A creative technique in
which only the team leader knows the real subject of
the creative exercise and the team members are
encouraged to generate ideas without being inhibited
by knowledge of the project under study or the
performance level for which the ideas are required.
Function Verb
Noun
Electric Bulb
Tap
Pencil
Bottle
Produce
Control
Make
Hold
Light
Flow
Mark
Fluid
N~Ilrisdetlnition
-..
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7.48 Lower Order Function Function to the right
NOTE-This
,%..-.
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7.72 Use Value Thelowest overall cost associated
with performing those functions which actually
carryout the work or service desired by a user.
NOTES
1 Value can rdso be arithmetically arrived at as a ratio of
worth to cost; that would tend towards unity for best value.
2 Value can be enhanced by improving the functions that are
desired by the customers even at an increased cost.
7.75
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leader must have thorough training in both the value
engineering and team facilitation. The requirements
include strong leadership, communication skills, and
experience working with users/clients.
9 SCOPE
This section deals with actual adoption and execution
of value engineering in an organization.
10 VALUE ENGINEERING
APPLICABILITY
12 VE STUDY PROCEDURE
12.2.1 Pre-Study
11 GUIDELINES
FOR FORMULATING
VALUE ENGINEERING STUDY TEAM
PRE-STUDY
Collect User/Customer Attitudes
Complete Data File
Determine Evaluation Factors
Scope of the Study
Build Data Models
Determine Team Composition
b)
VALUE STUDY
Informatwn
Phase
Identify Functions
Classify Functions
Develop Function Models
Establish Function Worth
Cost Functions
Establish Value Index
Select Functions for Study
Creativity Phase
Phase
c)
Phase
Phase
d)
POST-STUDY
Complete Changes
Implement Changes
Monitor Status
e)
FIG. 1 VE JOBPLAN
Define and rate the importance of features and characteristics of the product
or project;
3) Determine and rate the seriousness of
user-perceived faults and complaints of
the product or projecc and
4) Compare the product or project with
competition or through direct analogy
with similar products or projects.
2)
f)
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technical, and management areas are represented. The team leader assigns data gathering
tasks to team members so that all pertinent data
will be available for the study.
7)
c)
There are numerous well accepted idea generation techniques. The guiding principle in all of
them is that judgement/evaluation
is
suspended. Free flow of thoughts and ideas
without criticism is required. Brainstorming is a technique popularly used in this phase.
d) Evaluation Phase The objectives of the
evaluation phase are to synthesize ideas and
concepts generated in the creativity phase and
to select feasible ideas for development into
specific value improvement.
Using the evaluation criteria established
during the pre-study effort, ideas are sorted and
rated as to how well they meet those criteria.
The process typically involves several steps:
1) - Eliminate nonsense or thought-provoker
ideas.
2) Group simikir ideas by category within
long term and short term implications.
Examples of groupings are electrical,
materials,
mechanical,
structural,
special processes, etc.
3) Have one team member agree to champion each idea during further discussions and evaluations,
If no team
member so volunteers, the idea or
concept is dropped.
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4)
f)
12.2.3 Post-Study
The objective during post-study activities is to assure
the implementation of the approved value study
change recommendations. Assignments a~ made
either to individuals within the VE study team, or by
management to other individuals, to complete the
tasks associated with the approved implementation
plan.
While the VE team leader may track the progress of
implementation, in all cases the design professional is
responsible for the implementation. Each alternative
must be independently designed and confirmed,
including contractual changes if required, before its
implementation into the product, project, process or
procedure.
Further, it is recommended
that
appropriate financial departments (accounting,
auditing, etc), conduct a post audit to verify to
management the full benefits resulting from the value
engineering study.
13 ASSESSMENT OF VALUE ENGINEERING
RESULTS
in quality,
ali
improvements
13.1 Firstly,
life,
ease of
competitiveness
productivity,
maintenance, reliability (Mean time between failures
MTBF) and the like, should, by every possible
means, be converted into monetary figures so as to
compare:
PI : Cost before the VE study; and
P2 : Cost after the VE study and by using any of
the following methods.
13.1.1 Method I Simple Direct Calculation
(PI - P2) x Q where Q is the quantity manufactured
per year, will give the annual benefit in rupees per
year.
10
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13.1.2 Method 11 Estimate Method
benefit.
13.13 Method 111
In both cases above, the net benefit per piece can be
expressed as a percentage, name]y,
P1
P2X1M
14 ORGANIZATIONAL
ACTIVITY
SET UP
FOR VE
14.1 Strength
14.1.1
PI
or
P3 - P2
P3
[(Pi-P2)Q-Sl:S
or[(P3 P2)Q
x 100
work, this
11
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ANNEX
(Clause 3.7)
DIFFERENCE BETWEEN VALUE ENGINEERING AND COST REDUCTION
S1
No.
i)
ii)
iii)
iv)
v)
Value Engineering
Item oriented
Tends to follow past practices and analytical
Function oriented
Applies innovative approach:
a) Exercises maximum creativity
b) No holds barred
Divergent Convergent Ideas
Cost visibility:
a) Function wise
b) Basic function
c) Secondary function
d) Unnecessary function
e) Unnecessary costs
Convergent Ideas
Cost visibility:
1) Part wise
2) Process wise
3) Material
4) Labour
5) Transport
6) Packaging
7) Overheads
8) Profits
9) Miscellaneous
Usually individual oriented approach
12
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ANNEX
(Clause 10.6)
PROJECT SELECTION GUIDELINES
B-1 EXAMINE
B-4.1 Construction
B-1.2 Sales
Productwise turnover
B-2 CARRY OUT A-B-C ANALYSIS ON BOTH
PICK OUT A ITEMS
B-3 Apply further the following tests; if the answer is
yes to three or more questions, the item is a good
candidate for early VE.
B-3.1
Projects
Administrative
or
or
or
d,
cambem?orallof these ?
B-3.14
13
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B-4.2.1O Do only a ve~ few of those who receive the
copies actually need these?
B-4.2.11 Has the latest techniques of communication
and automation being applied?
B-4.2.12 Have
the
areas
amenable
to
computerization/IT been identified and changeover
implemented?
If the YES answers to these questions are three or
more, then the system or procedure is a good candidate
for an early value engineering study.
1
TIME+
VE POTENTIALITIES
INLIFECYCLE
ANNEX
(Clause 14.1.1)
DUTIES OF A VALUE ENGINEERING UNIT
C-1 Maintain up-to-date knowledge of the state of the
art value engineering theory and practice.
C-2 Select specific projects for VE study and get them
approved by managementlcustomer and secure team
members to perform the study
C-3 Lead and coordinate all VE studies.
14
ANNEX
(Clause 14.2)
PLACE IN THE ORGANIZATION
[
Product A
I
I
Product B
I
-.
-..-.
Product C
I-
1+--1-------VE Cell
(Product B)
!-
VE Cell
(Product C)
VE Cell
(Product D)
Chief Executive
VE Review
Committee
VE Unit
EilEEllQEEEizlEi
EIEzzlEisl
15
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ANNEX
(Clause 14.2.1)
THE VE REVIEW
COMMITTEE
OBJECTIVES
AND METHODS
OF FUNCTIONING
Points Concerning
the
16
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ANNEX
( Foreword)
COMMITTEE
COMPOSITION
Organization
(s)
SHJUAVIK MrTRA
SHRJA. ROY (Alternate)
DR A. SAH&Y
SHiU BABULAL TODI
SHRtRAJJV CHUOH (Alternate)
SHJUM. MALLARAJ
URS
SHRJG. S. DAYAKAR (Alternate)
SHRJD. K. SHARMA
SHrtFP.K. JtNDAL.(After7rate)
SHRJG. C. SOFAT
SHRJAJAYSINOH(Alternate)
SHJUG. C. )rr
SHRIPRADEEPCHAUDHRY
SHRt V. P. MATHUR
SHRIG. PRASANNA (Alternate)
SHRJM. K. BHARDWAJ
PROFR. K. SACHDEVA
SHRJJAI GOPAL
SHRJV. K. IUI (Alternate)
PROFARVIND SETH
SHRIK. P. THOMAS
SHRJR. B. MADHEKAR
SHRJC. K. JOARDAR (Alternate
SHRJDEEPAKGUNVANTS (Alternate)
DR J. M. MAHAJAN
SHRJA. D. GUPTA (Alternate)
S. YADAV (Alternate)
I)
II)
SHRJRAJWANT SINGH
SHRJNARSSH KUMAR (Afternate)
SHJUK. M. THOMAS
SHRJS. C. AONtHO~ (Alternate)
PROFTAPAN P. BAGCHI
SHRJA. K. VOHRA
CMDR SH=
KANT
LTCDRR. SHUKLA
(Alternate)
Ordnance Factory Board, Kolkata
SHRJV. GANDHI
SHRJN. M. SESHADRI(Alternate)
SHRJP. S. RAO
SHRJT. I%JAR1
SHRI P.
K. GAMBHIR-Director
& Head (MSD)
[Representing Director General (Ex-oflcio)]
Member Secretary
SHRIPRAVEEN KHANNA
17
IS 11810:2003
Panel on Guidelines to Establish a Value Engineering Activity, M!3D 4/P-8
Organization
Representative (s)
18
CMDEGURNAM stNGH(convener)
SHruA. K. KASHYAP
PROFS. K. GARIJ
SHRtL. R. C%OUMMRY
PROF Pitms VRAT
PROFH.V.-BHAStN
CMOS GANESH MAHADEVAN
SHRt S. S. BHATTACHARYYA
SHW S. K. DurrA (Alfernote)
SHRIG. JAOANNATHAN
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This Indian Standard has been developed from Doc : No. MSD 4 (256).
Amendments
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Text Affected
Date of Issue
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