Beruflich Dokumente
Kultur Dokumente
Jess Berry
Abstract
The dandy, as an historic figure and literary symbol of male narcissism
has played a central role in our understanding of mens engagement with fashion.
As a social, intellectual and visual construct dandyism has been attributed to a
diverse range of masculine identities and fashionable styles through its Regency,
Aesthete and neo-Edwardian formations. Throughout the 19th century the
austerely tailored gentleman featured as an heroic figure of power in painted
portraits, while quite paradoxically, the luxuriously attired fop was seen as a
figure of ridicule in popular culture caricatures. Despite these inconsistencies, the
overarching similarity between varying modes of dandyism and its representation
is the link between sartorial self-construction and artistic self-invention. This
paper will examine the social identity of the twenty-first century dandy as
portrayed in contemporary fashion and art.
Alexander McQueens Fall 2009 menswear collection can be understood
to critique the dandy image through immaculately tailored finery that hints at the
artifice of aristocracy. McQueens contemporary dandy is significant in that he is
provocatively underpinned by darker, more sinister elements that reflect unease
with the glorification of the self. This paper argues that dandyism, as represented
by McQueen, is a construct of consumer culture that not only promotes
flamboyance, narcissism and surface identity, but also highlights the artificiality
of constructions of masculinity
The posturing and double-edged character of the dandy is even more
pronounced in recent paintings by Michael Zavros. The artist evokes the
contemporary dandy through his images of fashionably clad centaurs that contrast
natural beauty with the contrived fashion figure. These images consider a modern
dandy who is simultaneously a show pony of conspicuous consumption and a
mythical being whose strength is only reinforced by the artifice of his
performative gestures and elegant attire. In considering representations of the
contemporary male dandy in fashion and art this paper underlines the relevance
of such cross-disciplinary formations to questions of gender, performance and
masculine identity.
Key Words: Dandy, fashion, art, menswear, Alexander McQueen, Michael
Zavros
Jess Berry
Jess Berry
Regency Representations
Richard Dightons Portrait of George Beau Brummell (1805) is a
prevailing image of the iconic Regency dandy. The caricature print is almost a
diagram of the Brummellian costume described by Ellen Moers which:
consisted of a coat buttoning tight over the waist, tails cut off just
above the knee, lapels (perhaps lightly boned) rising to the ears
and revealing a line of waistcoat and the folds of a cravat. Below
the waist, form-following (rather than form fitting) pantaloons
tucked into Hessian boots cut almost to the knee. He used only
two colours: blue for the coat, buff for the waistcoat and
buckskins, these set off by the whitest white of his linen and the
blackest black of his boots.5
Moers describes a simplicity and naturalness of dress that was in direct contrast
with the flamboyance of aristocratic accoutrements prior to Brummells influence
on the sartorial style of the future King George IV. Elizabeth Wilson sees this
dissent from prevailing styles of the day as an oppositional form of dress but
similarly highlights that Brummells dandy uniform would largely establish the
standards of male anti-fashion for centuries to come.6
Brummells style was equestrian in origin. An almost identical costume
can be seen in Jacques-Laurent Agasses portrait Francis Augustus Eliott, 2nd
Baron Heathfield (1812-1814). Thus Brummells dress was no different in
superficial appearance to that of typical rural gentry, yet his promotion of this
fashion would arguably bring about a democracy of mens dress. As Moers
suggests, it was a style suitable for any man, king or commoner, who aspired
after the distinction of gentleman7. While this style might have been democratic,
the devil was in the detail. Brummells compulsive obsession with cleanliness
and the perfection of his tailoring have become legendry. Numerous stories of his
idiosyncratic and time consuming country washing ritual attest to the elusive
nature of his style.8 Despite the effort of his grooming habits, Brummells aim
was to achieve an elegance of understatement. As Farid Chenoune argues, his
impeccable dress bordered on the invisible, yet was so spectacular it was
impossible to imitate.9 The paradox of Brummells attire thus emerges. While this
simple dress could be worn by anyone, its flawless lan was only available to the
elite as it required a cut and quality of cloth coupled with the luxury of time to
achieve.
Jess Berry
Jess Berry
framed by images of the hunt, horse racing and boxing. While this caricature
might portray the sport-mad buck of the era, he and the dandy are largely
conflatable as they both shared a similar wardrobe and interests. This heroic
sporting figure provided a counterpoint to the claims of effeminacy in dandy
dress. The athletic dandy demonstrated a performance of masculinity that denied
what was at the time seen as problematic sexual representation. As Breward
contends, here was a feisty and classless corporeal identity that rejected the
foppery and elitism of previous incarnations.17 It is this version of the dandy that
is picked up most visibly by fashion designer Alexander McQueen in the twentyfirst century.
2.
Jess Berry
Training for a Swell presented masculine sartorial desire in a form that was
largely acceptable to a society that ridiculed effeminacy in dress and deportment.
However, McQueens sporting dandy appears to challenge the rules of gender
performance. The austerity of his tailoring is countered by flamboyance in fabric,
where staid grey and black suits are counterpointed by plush fur collars, a
mulberry coloured coat and a long-line knitted cardigan. In such details we can
see strong connections to the Aesthete dandy. As Talia Schaffer argues, during
the Aesthete period similarly opulent materials, colours and forms were
considered female conventions of dress and when Wilde wore such elements he
was implying that mens and womens spheres might be contiguous properties
similar enough to contain nearly identical, interchangeable, commodities21
The allusion to the Aesthete and thus feminine forms of dress in The
McQueensberry Rules collection is subtle, but if considered in conjunction with
the title of the collection, this aspect of McQueens use and construction of the
dandy becomes more apparent. Queensberry rules, as endorsed by the Marquess
of Queensbury, inform the sport of boxing but the name is also linked to the
famous defamation case that Oscar Wilde brought against the Marquess in
response to his saying that Wilde was posing as a sodomite. Wildes success in
arguing that he was indeed a sodomite and not merely posing as such resulted in
the authors own conviction.22 So while McQueens promotional material insists
that the luxurious elements to his designs are not remotely dandyish or fey 23,
McQueens boxing reference also alludes to the history of the Aesthete dandy and
so confirms the designers interest in an artifice of dress as explored by the socalled green carnation, or homosexual, dandies of Wildes time.
The artifice of appearance and identity is central to the McQueen fashion
project. The performative aspect of The McQueensberry Rules runway show in
Milan underpins his version of the contemporary dandy where prevailing gender
distinctions of masculine identity and sexuality are contested through distinctions
of dress. While I am arguing that there is an element of the Aesthete dandy in the
details of his garments, the overwhelming effect is one of aggressive masculinity.
This is achieved through the dramatic use of stylisation.
Drawing on the imagery of Dickensian London, the catwalk was
transformed into an ash grey footpath lined with glowing gas lamps. The models
(some of whom were boxers) forcefully walked down the catwalk gripping silvertopped shillelaghs that were closer to cudgels than walking sticks. Other
theatrical accoutrements included butchers aprons, boxing gloves and leather
skull-caps worn under hats all of which add to the impression of aggression
generated by the show. One reading of this collection and its showing might be of
overt aggression and violence as a performance of masculinity to counteract any
Jess Berry
perceived details of femininity in dress. There is also an illusion to the gay beat
and the implied violence of rough trade sought or unsought. The spectacle of
violence, or at least the tension generated by its possibility, has been central to
many of McQueens fashion scenarios, most prominently in his womens wear
runway shows. As Caroline Evans argues, these shows evidenced a fascination
with Baroque theatricality, artifice and the staging of perversion in the violence
and drama of [his] stagecraft.24
The performativity and melodrama of male violence as presented by
McQueen cannot help but be seen as a type of glorification of power through
violence. Even his use of the codpiece, for example, has historic connotations of
power. As McDowell asserts, there [is] something essentially brutal and
brutalising about the codpieceFrom the outset, its message was to men rather
than women; it [is] concerned with social, temporal and territorial power 25. Here
we might also recall the menace of the more contemporary example of Alex the
droog from Stanley Kubricks film A Clockwork Orange where much of the
characters authority and narcissism is tied up with his dress which includes a
prominent codpiece. Moya Luckett makes the case that Alex and his fellow
droogs are dandies. She argues that their investment in appearance plays an
important role in establishing the persistence of a particularly frightening brand
of spectacular attractive, aggressive and highly sexual masculinity at the centre of
society26. It is clear that McQueen draws on similar connotations.
The overall effect of McQueens Fall collection is of aristocratic elegance
coupled with menace. The garment that speaks this visual conundrum most
eloquently is a black long line tuxedo jacket with detailing that resembles blood
splatters. The allusion is to a violent assertion of masculinity but this is countered
by an aesthetic of beauty anchored by impeccable detail in dress. In this way the
sinister elements that McQueens dandy encapsulates can be understood to
demonstrate a dispassionate glorification of the self, seen in what Charles
Baudelaire describes as an air of coldness which comes from an unshakeable
determination not to be moved27. McQueens dandy demonstrates a tension
between the restraint of a sexualised male body and the overt performance of
male power. This aspect of the dandy can be articulated further in examining
Michael Zavros attention to mens fashion and associated representations of
masculinity in his paintings.
3.
Show Ponies and Centaurs
Early career, Australian painter Michael Zavros captured a mythical
dandy figure in his exhibition Trophy Hunter (2008). Zavros takes the equestrian
portrait, popular between the sixteenth to eighteenth centuries, beyond its initial
purpose but perhaps to its logical conclusion where horse and man are combined
Jess Berry
Jess Berry
10
Jess Berry
Notes
C Breward, The Dandy Laid Bare: Embodying practices and fashion for men in S Bruzzi and A Church Gibson (eds),
Fashion Cultures Theories, Explorations and Analysis, Routledge, London, 2000, p.237.
2
C Breward 21st Century Dandy: The Legacy of Beau Brummell in C Breward and A Cicolini (eds), 21st Century Dandy,
British Council, London, 2003, p. 2.
3
S Fillin-Yeh (ed) Dandies: Fashion and Finesse in Art and Culture, New York University Press, New York, 2001.
4
A Cicolini The New English Dandy, Thames & Hudson, London, 2005.
5
E Moers, The Dandy: Brummell to Beerbohm, University of Nebraska Press, Lincoln, 1978, p. 33-34.
6
E Wilson, Adorned in Dreams: Fashion and Modernity, Virago, London, 1985, p.184.
7
Moers op.cit., p. 35-36.
8
H Cole, Beau Brummell, Granada, London, 1977, p. 44-45.
9
F Chenoune, A History of Mens Fashion, Flammarion, Paris, 1993, p. 21.
10
R Garelick, The Layered Look: Coco Chanel and Contagious Celebrity in S Fillin-Yeh (ed), Dandies: Fashion and
Finesse in Art and Culture, New York University Press, New York, 2001, p. 36.
11
Cole, op.cit., p. 81.
12
D George, Hogarth to Cruikshank: Social Change in Graphic Satire, Viking, London, 1967, p. 164.
13
Chenoune, op.cit., p. 34.
14
Breward op.cit., 2000, p. 224.
15
George, op.cit., 1967, p. 164.
16
Chenoune, op.cit., p. 32.
17
Breward, op.cit., 2000, p. 227.
18
The McQueensberry Rules Runway Archive in Alexander McQueen, 2009, viewed on 25 June 2009,
<http://www.alexandermcqueen.com/int/en/corporate/archive2009_aw_mens.html>
19
T Blanks, Alexander McQueen Fall 2009 Mens: Menswear Fashion Collections in Men.Style.Com/The Online Home of
DETAILS and GQ, January 2009, viewed on 8 April 2009,
<http://men.styl.com/fashion/collections/F2009MEN/review/AMCMEN>.
20
Breward, op.cit, 2000, p. 226.
21
T Schaffer, Fashioning Aestheticism by Aestheticizing Fashion: Wilde, Beerbohm, and the Male Aesthetes Sartorial
Codes. Victorian Literature and Culture, vol. 28, 2000, p. 44.
22
M Meyer, Under the Sign of Wilde: an archaeology of posing in M Meyer (ed), The Politics and Poetics of Camp,
Routledge, London, 1994, p.73.
23
The McQueensberry Rules Runway Archive in Alexander McQueen, 2009, viewed on 25 June 2009,
<http://www.alexandermcqueen.com/int/en/corporate/archive2009_aw_mens.html>
24
C Evans, Yesterdays Emblems and Tomorrows Commodities: The return of the repressed in fashion imagery today in
S Bruzzi and A Church Gibson (eds), Fashion Cultures Theories, Explorations and Analysis, Routledge, London, 2000,
p.101.
25
C McDowell, The Man of Fashion: Peacock Males and Perfect Gentlemen, Thames and Hudson, London, 1997, p.36.
26
M Luckett, Performing Masculinities: Dandyism and male fashion in 1960s-70s British cinema in S Bruzzi and A
Church Gibson (eds), Fashion Cultures Theories, Explorations and Analysis, Routledge, London, 2000, p. 322.
27
C Baudelaire, The Painter of Modern Life and other Essays, trans. J Mayne, Phaidon, London, 1970, p. 29.
28
A Hollander, Sex and Suits, Alfred A. Knopf, New York, 1994, p. 92.
29
McDowell, op.cit., p. 73.
30
T Pickeral, The Horse: 30,000 Years of the Horse in Art, Merrell, London, 2006, p.66.
31
Hollander, Fabric of Vision: Dress and Drapery in Painting, National Gallery Company, London, 2002, p. 121.
32
Moers, op.cit, p.63-65.
33
Cicolini, op. cit., p. 14-15.
34
C Breward Masculine Pleasures: Metropolitan Identities and the Commercial Sites of Dandyism, 1790-1840 in A Reilly
and S Cosbey (eds), The Mens Fashion Reader, Fairchild Books, New York, 2008, p.59.
35
T Edwards, Men in the Mirror: Mens Fashion, Masculinity and Consumer Society, Cassell, London, 1997, p. 85.
Bibliography
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Blanks, T., Alexander McQueen Fall 2009 Mens: Menswear Fashion Collections in Men.Style.Com/The Online Home of
DETAILS and GQ, January 2009, viewed on 8 April 2009,
<http://men.styl.com/fashion/collections/F2009MEN/review/AMCMEN>.
Breward, C., The Dandy Laid Bare: Embodying practices and fashion for men in S Bruzzi and A Church Gibson (eds),
Fashion Cultures Theories, Explorations and Analysis, Routledge, London, 2000, pp. 221-238.
Breward C., 21st Century Dandy: The Legacy of Beau Brummell in C Breward and A Cicolini (eds), 21st Century Dandy,
British Council, London, 2003, pp. 2-5.
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and S Cosbey (eds), The Mens Fashion Reader, Fairchild Books, New York, 2008, p.58-74.
Chenoune, F., A History of Mens Fashion, Flammarion, Paris, 1993.
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Evans, C., Yesterdays Emblems and Tomorrows Commodities: The return of the repressed in fashion imagery today in S
Bruzzi and A Church Gibson (eds), Fashion Cultures Theories, Explorations and Analysis, Routledge, London, 2000, Pp.
93-113.
Fillin-Yeh, S.,(ed) Dandies: Fashion and Finesse in Art and Culture, New York University Press, New York, 2001.
Garelick, R., The Layered Look: Coco Chanel and Contagious Celebrity in S Fillin-Yeh (ed), Dandies: Fashion and
Finesse in Art and Culture, New York University Press, New York, 2001, pp. 35-38.
George, D., Hogarth to Cruikshank: Social Change in Graphic Satire, Viking, London, 1967.
Hollander, A., Sex and Suits, Alfred A. Knopf, New York, 1994.
Hollander, A., Fabric of Vision: Dress and Drapery in Painting, National Gallery Company, London, 2002.
Luckett, M., Performing Masculinities: Dandyism and male fashion in 1960s-70s British cinema in S Bruzzi and A
Church Gibson (eds), Fashion Cultures Theories, Explorations and Analysis, Routledge, London, 2000, pp. 315-328.
McDowell, C., The Man of Fashion: Peacock Males and Perfect Gentlemen, Thames and Hudson, London, 1997.
The McQueensberry Rules Runway Archive in Alexander McQueen, 2009, viewed on 25 June 2009,
<http://www.alexandermcqueen.com/int/en/corporate/archive2009_aw_mens.html>
Meyer, M., Under the Sign of Wilde: an archaeology of posing in M Meyer (ed), The Politics and Poetics of Camp,
Routledge, London, 1994, pp.65-93.
Moers, E., The Dandy: Brummell to Beerbohm, University of Nebraska Press, Lincoln, 1978.
Pickeral, T., The Horse: 30,000 Years of the Horse in Art, Merrell, London, 2006.
Schaffer, T., Fashioning Aestheticism by Aestheticizing Fashion: Wilde, Beerbohm, and the Male Aesthetes Sartorial
Codes. Victorian Literature and Culture, vol. 28, 2000, pp. 39-54.
Wilson, E., Adorned in Dreams: Fashion and Modernity, Virago, London, 1985.