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In the research process, the management question has the following critical activity in
sequence.
2. The chapter that details the way in which the research was conducted is the
_________________________ chapter
Introduction
Literature review
Research methodology
Data analysis
3. Business research has an inherent value to the extent that it helps management make
better decisions. Interesting information about consumers, employees, or competitors
might be pleasant to have, but its value is limited if the information cannot be applied to
a critical decision.
True
False
4. The researcher should never report flaws in procedural design and estimate their
effect on the findings
True
False
5. Adequate analysis of the data is the least difficult phase of research for the novice.
True
False
True
False
7. Researchers are tempted to rely too heavily on data collected in a prior study and use
it in the interpretation of a new study
True
False
True
False
10. A complete disclosure of methods and procedures used in the research study is
required. Such openness to scrutiny has a positive effect on the quality of research.
True
False
11. Research is any organized inquiry carried out to provide information for solving
problems.
True
False
12. In deduction, the conclusion must necessarily follow from the reasons given. In
inductive argument there is no such strength of relationship between reasons and
conclusions.
True
False
13. Conclusions must necessarily follow from the premises. Identify the type of
arguments that follows the above condition.
Induction
Deduction
Variables
14. Eminent scientists who claim there is no such thing as the scientific method, or if
exists, it is not reveled by what they write, caution researchers about using template like
approaches
True
False
15. One of the terms given below is defined as a bundle of meanings or characteristics
associated with certain events, objects, conditions, situations, and the like
Construct
Definition
Concept
Variable
16. This is an idea or image specifically invented for a given research and/or theory
building purpose
Concept
Construct
Definition
Variables
17. The following are the synonyms for independent variable except
Stimulus
Manipulated
Consequence
Presumed Cause
18. The following are the synonyms for dependent variable except
Presumed effect
Measured Outcome
Response
Predicted from
19. In the research process, a management dilemma triggers the need for a decision.
True
False
20. Every research proposal, regardless of length should include two basic sections.
They are:
To discuss the research efforts of others who have worked on related management
question.
Choice a) is incorrect
23. Non response error occurs when you cannot locate the person or could not
encourage the respondent to participate in answering.
True
False
24. Secondary data can almost always be obtained more quickly and at a lower cost
than __________data.
Tertiary
Collective
Research
Primary
Marketing
Causal
Exploratory
Descriptive
27. the quality of a research to produce almost identical results in successive repeated
trials reflects its:
reliability
validity
accuracy
Applied Research
Basic Research
Scientific Research
29. __________________ is the determination of the plan for conducting the research
and as such it involves the specification of approaches and procedures..
Strategy
Research Design
Hypothesis
Deductive
30. If the researcher is concerned with finding out who, what where, when, or how
much, then the study is __________.
Exploratory
Descriptive
Empirical
Causal
Casual
31. If the study is carried out once and represent a snapshot of one point in time, then
the study is ___________
Longitudinal study
Case studies
32. If the study is repeated over an extended period, then the study is called as
___________
Descriptive study
Longitudinal study
33. When we try to explain the relationships among variables, the study is called
Exploratory study
Longitudinal study
Causal study
34. Some major descriptors of research design are the following except
Exploratory vs formalized
Observational vs interrogation/communication
Honorary vs beneficial
35. A research design is the strategy for a study and the plan by which the strategy is to
be carried out
True
False
36. We test causal hypothesis by seeking to do three things. Those are the following
except:
37. The procedure by which we assign numbers to opinions, attitudes, and other
concepts is called ________________
Scaling
Measurement
Sampling
Data Collection
Research Question
Research Proposal
Research Design
Research Methodology
39. Number of cars in a parking lot, Number of students in a class are examples
of :
Dichotomous variable.
Discrete variable.
Continuous variable.
Reciprocal Relationship.
Asymmetrical Relationship.
42. A set of systematically interrelated concepts, definitions and propositions that are
advanced to explain and predict phenomena is called
Research
Model
Theory
43. The process by which the sample is constructed to include all elements from each of
the segments is called:
Systematic sampling
Cluster sampling
Double sampling
Concept
Construct
Variables
Moderating variables
Experience survey
Focus group
Reporting
49. In _________ , each sample has equal and known chance of selection.
Cluster sampling
Stratified sampling
Snowball sampling
50. Data that is created, recorded or generated by an entity other than the researcher's
organisation is collectively called
Primary data
Secondary data
Internal data
External data
51. Total survey error can be broadly divided into random sampling error and
Schematic error
Systematic error
Administrative error
52. A statistical fluctuation that occurs because of change variation in the elements
selected for the sample is called
Systematic error
Administrative error
Error of judgment
53. When the results of a sample show a persistent tendency to deviate in one direction
from the true value of the population parameter, it is a case of
Interviewer bias
Respondent bias
Sample bias
54. A bias that occurs when respondents tend to answer questions with a certain slant
that consciously or uncounsciously misrepresents the truth is called
Respondent bias
Response bias
55. The category of response bias that results because some individuals tend to agree
with all questions or to concur with a particular position is called
Auspices bias
Extremity bias
Acquiescence bias
56. Sue Smith, president of the local APICS chapter, had difficulty getting members to
assist in running the organization. She felt it was because of lack of commitment to
APICS. Her vice-president believed it was due to having too many meetings. The
organizations secretary thought it was because there were several other professional
organizations to which the members also belonged. If Sue wants to do research to
determine the real reason why members are not active in the organization, she should
begin by:
Holding focus groups with members of similar organizations to determine whether the
problems APICS is facing are universal or local
57. After working for a plumbing contractor for several years, Ken Crowe finally
established his own plumbing shop. Unfortunately, Crowe's first six months have been
disappointing. Crowe decided to conduct a marketing research study to gather
preliminary data to shed light on the nature of the problem and suggest some new ideas.
He needs to conduct _____ research.
Exploratory
Causal
Secondary
Descriptive
Observational
58. The manufacturer of Brother sewing machines wants to know the effect rebates
have on sales. It plans on dividing its retailers into three regions. One group will offer
consumers who buy a Brother sewing machine a $25 cash rebate. One will offer buyers
of the machine $50 worth of free machine accessory parts. A third region will offer
buyers a $40 store credit. The results of this market research will provide Brother with
_____________ data.
Observational
Survey
Secondary
Experimental
Descriptive
Dichotomous
A semantic differential
Multiple choice
Rating scale
A likert scale
60. If the guests at Bayside Resort were asked to rate their nights sleep on a scale with
the following ratings: excellent, very good, good, fair, poor, the resort would be using
a(n) _____ to gather primary data.
Semantic differential
Importance scale
Rating scale
Dichotomous question
Likert scale
61. The question, What is your opinion on the safety of American highways? is an
example of a _____ question.
Completely unstructured
Thematic
Dichotomous
Semantic differential
Rating
Telephone
Intercept interview
Focus group
Personal interview
63. If time is of the essence for a research project, the preferred contact method is:
Telephone
Intercept interview
Personal interview
Focus group
64. The best contact method to use to quickly determine how many people saw the
commercial for the new Volkswagen Beetle that ran last night during the television
show Friends would be:
Internet
Telephone
Focus group
Personal interview
65. If flexibility is the most important criterion for a research project, the preferred
contact method is:
Intercept interview
Telephone
Focus group
Personal interview
67. Research is an expensive, sophisticated process that is often beyond the reach of
small businesses with their limited budgets.
True
False
68. Primary data are generally available more quickly and at a lower cost than
secondary data.
True
False
69. A producer of herb mixes that wants to explore adding new products should use
close-ended questions in interviews with a sampling of its current customers.
True
False
70. Students surveyed were asked the following question: "I would support a company
that provides my school with scholarships. "
Strongly Agree
Agree
Neither Agree Nor Disagree
Disagree
Strongly Disagree
This survey used a(n):
Semantic differential
Importance scale
Open-ended question
Likert scale
Independent variable
Dependent variable
Experimental variable
On-site interviewing
In-home interviewing
Intercept interviews
73. A researcher wants to study the characteristics of people who are heavy users of
film (purchase more than 12 rolls per year). This group is referred to as the:
Sample
Census
Population
74. Kellogg seeks to determine consumer believability towards it's products' health
claims. The most appropriate technique for this purpose is
Observation
Survey
Experimentation
Simulation
Observation
Mail survey
Semantic differential
Multidimensional scaling
Stratified sampling
Area sampling
Quota sampling
Convenience sampling
77. _______________ sampling is especially useful when you are trying to reach
population that are inaccessible or hard to find.
Convenience sampling
Quota sampling
Snowball sampling
inventory records
customer billings
82. The quality of a research to produce almost identical results in successive repeated
trials reflects it's
Reliability
Validity
Accuracy
83. An easy reference about the sources of the data through which the research has
been compiled is provided by the
Footnotes
Executive summary
Introduction
Bibliography
84. What should a market researcher do once he or she has defined the problem and
the research objectives?
87. The group on which the researcher wants to generalize the results of his study is
called the
sampling frame
study population
theoretical population
sample
88. One of the best survey methods that can be used for all research situations is the email questionnaire surveys
True
False
89. A critical review of the information, pertaining to the research study, already
available in various sources is called
Research review
Research design
Data review
Literature review
93. A base document for research purposes, providing the questions and structure for
an interview or self-completion and providing space for respondents answers is more
popularly known as a
questionnaire
scaling
tests
94. Rosco Publishing Company sells books to college students on test-taking skills,
motivation, relationship management, and ways to deal with stress. Its wants to use a
probability sampling method that will ensure the percentage of freshmen, sophomores,
juniors, seniors, and graduate students in the sample reflect the percentage on the
college campus. What is the best sampling method for the publisher to use?
quota sample
judgment sample
95. The basic idea of sampling is that by _______________ some of the elements in a
population, we may draw conclusions about the entire population.
clustering
selecting
commenting
tabulating
secondary
quantitative
qualitative
primary
97. Dividing population into subpopulations (strata) and using simple random on each
strata is called _____________________ sampling.
stratified
systematic
cluster
judgement
98. in depth interviews are exactly as the name suggests and use an interview schedule
rather than a formal questionnaire as the basic __________ collection instrument
data
number
information
99. an appropriate adage might be, "a problem well defined is a problem half solved.,"
an orderly definition of the research problem gives a sense of ____________ to the
investigation
direction
seriousness
Mode
Plan
Types
practical
effective
theoretical
102. The key objective of any training activity is to ensure that the data collection
instrument will be administered by all interviewers in a uniform and ____________
manner
fashionable
smart
consistent
inconsistent
103. The conversion of the raw data into information means that the data needs to be
___________ and coded so that it can be transferred onto a computer or other data
storage media
edited
audited
amalgamated
converted
104. The major disadvantage with in depth interviews is that because of their time
consuming nature it is usually only possible to carry out a relatively small number of
such interviews and as such the results are likely to be highly ____________
subjective
objective
questionable
objectionable
105. A population is the total collection of elements about which we wish to make some
__________
Census
Inferences
Demographic
106. Students surveyed were asked the following questions: "which cereals have you
seen advertised within the last three months?" The survey used a(n):
semantic differential
importance scale
likert scale
precision
accuracy
representation
large sample
108. It is not advisable to include a covering letter along with the questionnaire.
true
false
109. Until recently Canadian condo developers operated under the philosophy, Build it
and they will buy. Then, Stan Kates launched the Preferred Home Buyer Alliance. He
is in the process of creating a database of new homebuyers and prospective homebuyers
in Ontario who provide his organization with information about what they want and
dont want in their homes. A builder can contract with Kates and find out, for example,
if homebuyers with small children prefer track lighting or two sinks in the master
bedroom. The database also has information on homebuyers favorite restaurants and
hobbies. One way Kates collects this data is through a gathering of six to ten new and
prospective homebuyers who are invited to talk about their ideal home. Kates uses
_____ research.
Focus-group
Experiential
Observational
Causal
Behavioral
111. Once obtained there is no need to evaluate the relevance of the literature to your
research question and objectives
true
false
112. Usually, syndicated data services can provide consumer panel data at a much lower
cost that if a company carried on it's own panel operations
true
false
113. Which of the following types of causal research projects would a company that
publishes custom cookbooks used for fundraisers by churches, colleges, and civic groups
choose?
A study to determine the types of fundraising most commonly use by church groups
A study determining if more people buy the custom cookbook when the cover has
a picture relating to the group selling it, rather than if it has just a generic cover.
An industrial study of what similar publishing companies are doing to better serve
their customers
114. Which of the following is an example of primary data that would be used by the
Ashton - Drake Galleries to determine the popularity of it's precious moments doll
series?
Input from a focus group that was put together specifically to discuss their
perception of the popularity of the doll series
An article about the precious moments doll in a recent issue of Crafts magazine
Sales records for collectible dolls gathered by the industry's trade council
A survey that noted that dolls are the most often collected item by women between the
ages of 40 and 60
Data from the sales records kept by the exclusive dealers of the precious moments
dolls
115. How would delta, a manufacturer of acrylic paints used in arts and crafts, use
observational research to gather primary data?
By surveying current users to find out the ways the paint could be removed
By watching how members of a class learn to paint mailboxes using the paint
By asking users of other brands of paint to list the most important attributes for
acrylic paint
117. Which is typically the most expensive step of marketing research process
problem definition
information collection
information analysis
questionnaire design
118. Which step in the marketing research process is generally considered to be the most
prone to error?
Problem definition
Sample framing
Questionnaire design
Data collection
Data analysis
119. Inspite of the rapid growth of research, many companies still fail to use it
sufficiently or correctly. Which of the following describes a reason for this failure
unevencaliber of researchers
120. A semantic differential scale takes a form such as "united airline food service is
__________ excellent ________very good _________good _______fair _______poor"
true
false
121. Data collection that focuses on providing an accurate description of the variables in
a situation forms the basis of which type of study
exploratory study
descriptive study
causal study
validity
accuracy
reliability
123. A real world environment in which experiments take place is also referred to as
field settings
field trips
field
field research
accuracy
125. A sampling method in which the final choice of respondent is left to the
interviewers who base their choices on one or more variables such as age, nationality,
education etc is called
area sampling
stratified sampling
random sampling
quota sampling
127. Imagine your college is in the process of measuring student satisfaction with the
colleges cafeteria. The college is concerned about the objectivity of the research process.
Which of the following strategies best illustrates objectivity.
Asking students in a personal survey why do you like the cafeteria? and reminding
students that the cafeteria food is healthier than the offerings of the nearby fast food
restaurants
132. Random sampling error is the difference between the sample _________and the
results of a complete survey of the total population using exactly the same procedures
population
observation
result
sample
133. Both stratified and quota sampling have the ______________ objective, the
approaches should not be confused
different
objection
same
deterrent
134. In the absence of more information to determine a sample size on the basis of
sound statistical principles, at every point the researcher must attempt to
____________- sources of error
maximize
minimize
reject
accept
interview
interviewer
man
woman
140. While designing a questionnaire, it is best to use only one type of question so that
the respondents find it simple to answer
true
false
141. There is no need to give a reference for a journal when there is no obvious author
for the journal
true
false
testable
Pilot study
Questionnaire
Interview
Sampling
true
false
146. Which of the following is NOT one of the ways to increase response rate for a
questionnaire?
Proper timing
remuneration
Sampling proportion
Population size
Sampling error`
consistency, accuracy
accuracy, consistency
similarity, dissimilarity
similarity, consistency
150. Text paragraphs, semi tabular form, tables and graphics are used in
____________________
Introduction
Presenting statistics
Appendix
Research methodology
accessible
transparent
transferable
153. ------------ are Questions the researcher, must answer to satisfactory arrive at a
conclusion about the research question.
Investigate questions
Research question
Measurement question
154. ---------------- Is the degree to which bias is absent from the sample.
Precision
Accuracy
Census
Presentation
156. Sampling _______________ is the list of elements from which the sample is actually
drawn
File
Record
Listing
Frame
158. The appendix at the end of the dissertation normally includes a blank sample
questionnaire, tables of raw data and any other useful information not provided in the
main body of the research
True
False
159. Identify the dissertation chapter which involves drawing together the main points
revealed in the research, summing them up and stating the implications of findings.
Introduction
Literature review
Research methodology
Data collection
Exploration
Description
Definition
In-depth interviewing
Document analysis
Street ethnography
Survey method
Reporting
Descriptive
Explanatory
Predictive studies
168. When we mean that reason is a primary source of knowledge, the style of thinking
is named as
Empiricism
Rationalism
Idealism
Extentialism