Beruflich Dokumente
Kultur Dokumente
Redesign Project
16.9 FL OZ Crystal Geyser water bottle
Cosette Seidenberg, Mychelle Maldonado, Gina
Castro, Tony Diaz
Fall 2016
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Table of Contents
Product description page 3
Resources
Pricing
Complementary and Substitute Goods
Supply and Demand page 4
Utility
Interview page 4-6
Conclusion page 6
Citations
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Confidential but did say that more would be sold in the summer because it's
hot. Safeway also does not run into the problem that there is more demand
and less supply. The store has enough water bottles to satisfy the needs of
their customers.
7. Transcript of interview
Date September 14, 2016 Interviewer Gina and Mychelle, Interviewee Matt
Friedman, Location Safeway : 900 Diablo Ave, Novato CA 94947, Note : Most
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of the data we asked for was denied, kept confidential, and it was a fast
interview
Interview Transcript
Q.What is your name?
A. "My name is Matt Friedman"
Q.What is your job position?
A. "I'm the store manager"
Q.Do you enjoy working here?
A. "It's one of the nicest stores I've work in, some of the best employees
I've ever had"
Q.How long have you been working at Safeway?
A. "I have been working for Safeway since 2010 so just a little over 6
years"
Q.How much is each water bottle pack?
A. "Right now I have them on sale on the front page for 3.99 I think
usually they are for 4.99 5.99 something like that"
Q.How does it vary with other companies?
A. "Other companies it's a little more just cause it's a little bigger pack
compared to everything else, it's pretty average though"
Q.How many do you sell daily?
A. " My daily sales, I can't talk about that kind of stuff thats confidential
information, can't spread it out, we overall, a good amount, I mean"
Q.How much do you sell weekly?
A. No response.
Q.How much do you sell monthly?
A. No response.
Q.Who is your main supplier, if not Crystal Geyser?
A. "My main supplier, CG is generally our main supplier"
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customers. For some, 16.9 FL oz of water is not enough. Also, they are
already cheaper when you buy it in bulk. Buying a pack of water
bottles comes out to be cheaper than a single one.
9. Conclusion
There is not going to be much improvement since Crystal Geyser already
promotes eco-friendliness by making their water bottles BPA- free and 100%
recyclable. We have observed and come to a conclusion that the major
changes we will make include the following: print the label directly on the
plastic rather than a separate band of plastic, make the water bottle
reusable, and get rid of the grips that are around the water bottle. In this
way, the product will be more affordable. Because one, by making the water
bottle reusable, we are in a sense giving the customers their money back.
10. Citations
"Crystal Geyser Alpine Spring Water." Crystal Geyser Alpine Spring
Water. N.p., n.d. Web. 22 Sept. 2016.
Reilly, Mollie. "How A Bottled Water Plant Is Making The Water
Crisis Worse For This California Region." The Huffington Post.
TheHuffingtonPost.com, n.d. Web. 22 Sept. 2016.