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Lofan Abrams, Senior Product Manager at SAP
Disclaimer
This presentation outlines our general product direction and should not be relied on in making a
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strategy and possible future developments are subject to change and may be changed by SAP at any
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Agenda
Why is Location data important to us
Create Business Value throughout Location-Based data
100%
of all businesses operate in a
geographic context
80%
of all data contains some reference to
geography*
* Franklin, Carl and Paula Hane, An introduction to GIS: linking maps to databases, Database. 15 (2) April, 1992, 17-22
2013 SAP AG or an SAP affiliate company. All rights reserved.
Precise location:
<latitude, longitude> pair
a specific point on the earths surface
postal box
military address
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2013 SAP AG or an SAP affiliate company. All rights reserved.
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Service eligibility
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Spatial Data
43.81162, -91.24488
43.81162, -91.24488
43.81162, -91.24488
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Locality/Postcode Centroid
Centroid of Locality or Postcode area.
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Parcel
Accurate Latitude/Longitude value for a house number or a Point Of Interesting
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Geocoding
Optimization
Centroid
Interpolated
Rooftop
Next available
Further fallback
Standard
Parcel
Rooftop
Better
If available
Best
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Description
Geocoding
Reverse geocoding
Uses data quality services such as parsing, standardization, matching, and third-party data for
enhancement to meet published standards for postal addressing
Append additional information (such as address corrections, demographic data imports, psychographic
data imports, and household list appends) to existing records
Proximity matching
Allows for a spatial search of objects within a defined radial range or via specific routes or corridors in
relation to either a specified point, or even in relation to named locations
Mapping
Enables positioning points on a map as well as editing, analyzing, and displaying value-added associated
information on a map
Distance
Routing
party libraries
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Spatial Data
Business Data
Technical
UI
Unified Metadata
Associate
Data Quality
Data Cleanse
ETL
(Scheduling, Security, User Management)
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Match
Profile
Engineering Data
Cleanse:
Unstructured Data
Geocoder
Address Cleanse
Bob oldstead
175 Riviington Ave suite 2
Manhatten, new yourk
10002
Robert E. Oldstead
Manhatten, NY
10002
robo@tcabuilders.com
847 442-5555
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First Name: Robert
MiddleName: E
Last Name: Oldstead
AddressL1: 175 Rivington Ave
AddressL2: Suite 2
City: Manhattan
State: New York
Zip Code: 10002
Phone: (847) 442-5555
Email: robo@tcabuilders.com
2013 SAP AG or an SAP affiliate company. All rights reserved.
PARSE
STANDARDIZE
CORRECT
MATCH
CONSOLIDATE
ENHANCE
Output
800 Main St, La Crosse, WI, 54601, La Crosse Public Library, 0km
800-899 Main St, La Crosse, WI, 54601, 0.0009km
801 Main St, La Crosse, WI, 54601, 0.0032km
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Hotels
Gas stations
Restaurants
Airports
Bus stations
Business Facilities, etc.
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Or
Retail Location
Customer
Resident
Cust Address
Geo Code
Closest
Store #
(40.575874, 105.101652)
1544
Neil
Nevue
(40.74043, 111.935701)
4403
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2013 SAP AG or an SAP affiliate company. All rights reserved.
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vs.
Record
Original
Customer Address
Record
Wriezener bhf 1,
10243, Berlin, DE
Am Wriezener Bahnhof 1,
Friedrichshain ,
Corrected 10243 Berlin, DE
Customer Address
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SAP Transportation
Management
SAP Work
Manager
SAP Lumira
SAP BusinessObjects
Integration for Esri GIS
SAP Visual
Business
SAP Visual
Enterprise (3D)
SAP Mobile
Platform
SAP HANA
Information Management
SAP BusinessObjects BI
(Visual SDK)
Geo.e
framework
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Oracle
Support Loading for
Oracle Spatial
Esri ArcGIS
for Server
SAP HANA
SDO_GEOMETRY
(Convert to WKT)
Load
Cleanse
Enhance (geocode)
Transaction Data
Engineering Data
.shp
.dbf
.shx
Analytical Data
Value
Spatial Data
Geocontent
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Other Applications
Powered By SAP HANA
Data Quality
XS Engine
Statistics Server
Name Server
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Customer Quotes
Business Analytics
(Company
Hierarchy)
Value Proposition
Data Services provides correct, complete, and timely information to all SAP
business analytics solutions:
SAP Sybase IQ, SAP BusinessObjects BI, NetWeaver Business Warehouse
(BW), and Hana.
support 3rd party platforms such as Netezza and Teradata
Operational
Systems (Market
Segmentation)
Data Migration
(Complete Contact
Info.)
Master Data
Management
(Identity
Resolution)
Data Services provides easy ways to load, extract, analyze, and cleanse
information within SAPs Business Suite (ERP, CRM, SCM, etc).
validate business information (i.e. address or phone) is accurate and provide
missing attributes
Data Services is THE data integration platform for SAP and its partners use for
data migration to SAP and other applications.
validate business information (i.e. contact ) is accurate and complete during
migration process
assist in duplicate and identity resolution during the M&A process
Data Services provides native integrations with SAP NetWeaver MDM and MDG
for data loading, extraction and cleansing of master data.
use 3rd party content to create a complete and accurate master data
look up additional data (i.e. business partner) in an identity resolution process
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Further Information
SAP Public Web
scn.sap.com
www.sap.com
http://wiki.sdn.sap.com/wiki/display/EIM/Geocoder+Transform
http://wiki.scn.sap.com/wiki/display/EIM/Geocoder+Labs
https://wiki.wdf.sap.corp/wiki/display/ngdb/1.1.+First+Steps
http://help.sap.com/saphelp_em70/helpdata/en/5d/6cb73a93611372e10000000a11402f/frameset.htm
www.sap.com/campaign/na/usa/Gartner_Data_Quality/index.html
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Feedback
Contact Information: lofan.abrams@sap.com
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