Whistler and the

2010 Winter Games

Presentation to Schladming, Austria
June 9, 2010

John Rae, Manager Strategic Alliances

Executive Producer Whistler Live!
Resort Municipality of Whistler
 Today’s Agenda

• Whistler Overview
• 2010 Planning Process
• Why all the work?
• Were we ready?
• Lessons learned
• Discussion
 A Few Words About Whistler

ƒ Destination tourism resort

community
ƒ Small permanent
population
ƒ Contributor to the
Provincial economy
ƒ Contributor to Provincial/
National revenues
Winning the Bid: Host Mountain Resort
John Furlong – CEO VANOC

“A successful Games requires

architects, planners, and
facilitators…as well as
dreamers and magicians”.
Scaling for the Winter Games

Olympic Winter Games 2002 – Park City

World Cup – Whistler, Feb 2008

 Scaling for the Winter Games

Whistler
Village Square

Torino During
2006 Winter
Games
Planning For 2010
6 Partners
1. Canadian Government
2. Province of British Columbia
3. Resort Municipality of Whistler (RMOW)
4. City of Vancouver
5. Canadian Olympic Committee
6. Canadian Paralympic Committee
Created VANOC
• Vancouver Organizing Committee for the
2010 Olympic and Paralympic Winter Games
VANOC Board Of Directors
Canadian Olympic Committee 7
Government of Canada 3
Province of British Columbia 3
Whistler 2
City of Vancouver 2
Canadian Paralympic Committee 1
Host First Nations 1
At Large/Chair 1
20
Games-Related Capital Projects
Contributions: $ 580,000,000
Canada 290,000,000
British Columbia 290,000,000

Venues:
Whistler* 314,000,000
Vancouver & Lower Mainland 254,380,000
Contingency 11,620,000

*Nordic $122m
Sliding 106m
Athletes Centre 49m
Alpine 30m
Operating Budget - Revenue

IOC $ 447,010,000*
*Broadcast rights & Worldwide Sponsors

VANOC $1,308,840,000
Domestic Sponsors 756,815,000
Tickets 260,450,000
Licensing & Merch 53,819,000
All Other 237,756,000**

$1,755,850,000

** Asset disposal, F&B, advertising

Whistler’s Roles

Host Service
Provider

Host Mountain
Partner Resort

Venue
Developer

Regulator
 Competition Venues

Whistler Sliding Centre

Whistler Creekside

Whistler Olympic Park

Non-competition Venues

Whistler Medals Plaza

Whistler Media Centre

Whistler Athletes Village

Whistler Live!: Six Integrated Sites

WHISTLER
MEDALS
PLAZA

TOWN
PLAZA

VILLAGE
COMMON
VILLAGE
SQUARE

MOUNTAIN
SQUARE
SKIERS
PLAZA
Village Common – Whistler Live! Studio

Whistler Live! Control Central

• CCTV Studio 15 hours/day

• Interviews & commentary
• Digital media arts display
and listening stations
• 360 degree viewable studio
with glass walls
• 6 on-air hosts; trilingual
 Skiers Plaza – Fire & Ice Remix

Technical
• 71,000 watt PA system
• 427,200 Lumens of Light
• 12’ x 21’ L.E.D Video Screen
Programming
• CTV sport broadcast 12 hours
• Fire & Ice DJs & Arial
skiers/riders
• Street performers
• ‘Mountain as canvas’ art show
 CTV Mountain Square

Olympic Broadcast Studio

• 22 hours per day
• High profile on-air hosts
• Multiple plasmas for audience
viewing
• Enhanced lighting effects
 Mountain Square

IPC activation
• Spirit in Motion
• Interactive exhibits
• Solutions for people
with disabilities
 Village Square – Après Concerts

Technical
• 55,000 watt PA system
• 2 LED video walls for IMAG
• 44’ x 24’ stage
Programming
• CTV sport broadcast
• 38 performances Olympics
• 34 performances Paralympics
• Digital screen arts
• Street performers
 Town Plaza – Local Art & Music
Technical
• Three 50” plasma displays
• Wireless PA system
• Lighting for bobsleigh exhibit
Programming
• OMEGA bobsleigh interactive
photo opportunity
• Local Artists painting live!
• Family Entertainment
• 50 Street Performers, actors
and artists performed
Sightlines & Icons
 Whistler Medals Plaza

• 15 concerts during the

Olympics
• 6 concerts during the
Paralympics
• 6:30 - 9:30 p.m.
• 5,000 capacity
• Medals ceremony from
Vancouver on LED screen
• Ceremony and concert
shown on Whistler Live!
screens
 Whistler Live!
Olympic Programming Feb.13
Time Skiers Plaza Mountain Square Village Square Village Common Town Plaza Village Stroll Whistler Live! Inside WCP
CTV Studio Whistler Live! Studio
CTV Anchor 
6 ‐ 8 am Venue Replenishment Broadcast Studio Venue Replenishment Venue Replenishment Venue Replenishment Whistler ArtWalk
8 ‐ 8:30 am Whistler Live! Whistler Live! Whistler Live! Whistler Live!
8:30 ‐ 9 am Morning Show Morning Show Morning Show Morning Show
9 ‐ 9:30 am * Highlights & Schedules
9:30 ‐ 10 am * Athlete & Artist Interviews
10 ‐ 10:30am * French & English
10:30 ‐ 11 am Mens Alpine Pre‐show Mens Alpine Pre‐show Mens Alpine Pre‐show Mens Alpine Pre‐show Village Animation:
11 ‐ 11:15 am * Live Art
11:45 ‐ 12:30 pm Mens Downhill Mens Downhill Mens Downhill Mens Downhill * Street Performers
12:30 ‐ 1 pm * Street Theatre
1 ‐ 1:15 pm
1:15 ‐ 2 pm LT Mens 5000 Meter Band #2 ‐ 1:30 ‐ 2:45 Whistler Live! Whistler Live!
2 ‐ 2:30 pm Mens Ski Jump Ind Apres Show Apres Show
2:30 ‐ 3 pm Whistler Live! Band #3 ‐ 3:00 ‐ 4:15 * Photography 
3 ‐ 3:30 pm Apres Show * Short Film
4 ‐ 4:30 pm * Athlete & Artists Interviews
4:30 ‐ 5:30 pm Womens F‐style Sking Band #4 ‐ 4:45 ‐ 6:00 * French & English Village Animation
5:30 PM Mens Luge Canadian Womens Hockey * Live Art
5:30 ‐ 6 pm Can vs. Slovakia * Street Performers Doors Open
6 ‐ 6:30 pm Whistler Live! * Street Theatre Pre‐show
6:30 ‐ 7 pm Pre‐medals Show
7 ‐ 7:30 pm Medals Ceremonies Medals Ceremonies Medals Ceremonies Medals Ceremonies
7:30 ‐ 8:30 pm Bar & Lounge 
8:30 Medals Plaza Concert Medals Plaza Concert Medals Plaza Concert Medals Plaza Concert Program ‐ TBC Medals Plaza Concert
8:30 ‐ 9 pm
9 ‐ 10:00 pm
10:00 PM Fire & Ice Fire & Ice Fire & Ice Fire & Ice Closed
11:00 PM
WL! Late Show WL! Late Show WL! Late Show WL! Late Show

CTV Sport Broadcast

Whistler Live! Studio Broadcast
Live Programming
 How Did Whistler Prepare?

Shared Vision:
The premier
mountain resort
community…as we
move toward
sustainability.
Whistler2020 Priorities
Shared Perspective on Sustainability
Whistler2020 - Strategies
 Planning For 2010
Whistler’s Strategic Framework
• Guiding document
• 115 deliverables
Designed to help Whistler:
• Successfully deliver our
commitments
• Leverage opportunities
• Support our partners in the
delivery of extraordinary Games
 Whistler2020 Priorities
ENRICHING COMMUNITY LIFE
ENHANCING RESORT EXPERIENCE
PROTECTING THE ENVIRONMENT
ENSURING ECONOMIC VIABILITY
1. Preparing for Extraordinary Games
2. Maximizing Business Success
3. Capitalizing on Tourism Opportunities
4. Enhancing Arts, Culture and Heritage
5. Community Engagement
6. Supporting Canadian Athletes
7. Creating the Right Environment for Athletes
8. Volunteerism and Community Pride
9. Accelerating our Journey Toward Sustainability

PARTNERING FOR SUCCESS 10. Delivery of Municipal Services

11. Partnerships

Whistler2020 Priorities 2010 Winter Games Strategies

Partnerships – ‘WHISTLER INC’
 Partnering for Success
ƒ Resort Partners ƒ External Partners
ƒ Tourism Whistler ƒ Vancouver/Richmond
ƒ Chamber of Commerce ƒ Province
ƒ Whistler Arts Council ƒ Canada
ƒ Whistler Development ƒ IOC/COC
Corporation ƒ IPC/CPC
ƒ Whistler Blackcomb ƒ VANOC
ƒ Whistler Sports Legacies ƒ Federations/NSO
ƒ First Nations ƒ Broadcasters/Sponsors
 Partnering for Success
ƒ Instruments
ƒ Multiparty Agreement
ƒ Participation Agreement
ƒ City of Vancouver Partnership
Agreement
ƒ First Nation Legacy Land
Agreement
ƒ VANOC Board
ƒ Legacies Now
ƒ COC Memorandum of
Understanding
ƒ Whistler Live! agreements
 2009 Activities

9 World Cups
January: Ski Jumping, NC, XC

February: Bobsleigh, Skeleton, Luge

March: IPC Alpine & Biathlon, IBU

Orientation
• Sport Federations, NOCs
• Sponsors
• Media
1 Year Countdowns
2009 Cultural Capital Of Canada
Look Program
 Games-time Municipal Operations
Games Office City Services
ƒ Whistler Live! ƒ Snow clearing
ƒ Discovery Centre ƒ Village maintenance
ƒ Protocol Office ƒ Bylaw enforcement
ƒ Communications ƒ Police
ƒ Master Planning ƒ Fire
ƒ Staff Engagement ƒ Utilities
ƒ Municipal Operations ƒ Transportation
Centre ƒ Look and Wayfinding
 Games-time Municipal Operations

Considerations and Tools

ƒ Clarity of roles & responsibilities
between VANOC and City
ƒ City service plans
ƒ City service agreements
ƒ Capital works management
ƒ Staff redeployment
ƒ Test Event learning, leveraging
opportunities
 Visitor & Community Experience

ƒ Whistler2010.com
ƒ E newsletters
ƒ Social Media tools
ƒ Most used: online
calendar for Whistler
Live! schedules
 Visitor & Community Experience

ƒ Medals Ceremonies
ƒ Cultural Olympiad
ƒ Ask Me – I’m A Local
ƒ Look and Feel
ƒ Nation Houses
ƒ Discovery Centre
 Why all the work?

• $360,000,000 - directly
benefiting Whistler
• $600,000,000 - indirectly
benefiting Whistler
• Media exposure –
viewership
• Names of venues to build
our Brand
• Multiparty Agreement
 2010 Legacies

ATHLETES VILLAGE/Residential Housing $ 35.5 million

WHISTLER OLYMPIC PARK 122.4 million
WHISTLER SLIDING CENTRE 106.3 million
GAMES OPERATING TRUST 50.0 million
WHISTLER MOUNTAIN SNOWMAKING 27.2 million
Olympic and Paralympic Village
Leveraged the Games to
build:
• 250 resident-restricted
homes
• Whistler Athlete Centre
• High-Performance Training
Centre
• 200-bed Athlete Lodge
 Capitalizing On The Moment
The Tangibles
ƒ New Neighbourhood
ƒ New Amenities
ƒ Sport
ƒ Culture
ƒ Recreation
ƒ Infrastructure
ƒ Highway
ƒ Power/Fibre
ƒ Financial Tools
 Capitalizing on the Moment
The Intangibles
ƒ Global awareness
ƒ Community pride
ƒ Partnerships
ƒ Enhanced capacity
ƒ Lasting memories
ƒ Enhanced sustainability
awareness
Were We Ready?
 2010 Games by the Numbers
• 86 victory ceremonies • 50,000 hours of broadcast
• 615 medals awarded worldwide
• Housed 6500 athletes • 3.3 million pairs of red
coaches, officials mittens sold
• 25,000 volunteers daily • 4,000 artists @ 600 events
• 3.5 billion viewers • 10,800 media
• 300 TV stations 100 • 14 gold medals for
websites worldwide Canada
 2010 Winter Games: Lessons Learned
• Establish guiding principles
• Plan for legacies
• Engage the community
• Partnerships were key, but…
• Collaboration takes time
• Don’t focus on negativity
• Stay true to your principles &
vision
• Enjoy the journey
Thank You!