ACADEMIC REGULATIONS &

COURSE STRUCTURE
For
MBA (Regular)
(Applicable for batches admitted from 2016-2017)

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY: KAKINADA

KAKINADA - 533 003, Andhra Pradesh, India

I Semester
Subject
C-101
C-102
C-103
C-104
C-105
C-106
C-107

Title
Principles of Management
Managerial Economics
Accounting for Managers
Managerial Communication & Soft skills
Business Environment
Quantitative Analysis for Business Decision
IT LAB
Total Credits

Marks
100
100
100
100
100
100
100

Credits
3
3
3
3
3
3
3
21

II Semester
Subject
Title
C-201
Financial Management
C-202
Human Resource Management
C-203
Marketing Management
C-204
Production and Operations Management
C-205
Business Research Methods
C-206
Organizational Behavior
C-207
Mini Project *
Seminar on Mini Project

Marks
100
100
100
100
100
100
50
50

Credits
3
3
3
3
3
3
2
2

III Semester
Subject
Title
C-301
Strategic Management
C -302
Legal Aspects of Business
C -303
Business Ethics & Corporate Governance
E -301
Elective 1
E-302
Elective 2
E-303
Elective 3
E-304
Elective 4

Marks
100
100
100
100
100
100
100

Credits
3
3
3
3
3
3
3

IV Semester
Subject
Title
C -401
Logistic and Supply Chain Management
C -402
Entrepreneurship Development
E-401
Elective 5
E-402
Elective 6
E-403
Elective 7
E-404
Elective 8
Major Project & Comprehensive Viva

Marks
100
100
100
100
100
100
Grade

Credits
3
3
3
3
3
3
8

2700

90

Total Marks / Credits

Elective: The student has to choose any ONE Specialization from the following areas in the beginning
of III Semester

III SEMESTER

Elective-1
Elective-2
Elective-3
Elective-4

Elective-1
Elective-2
Elective-3
Elective-4

HR
SUBJECT TITLE
Leadership Management
Compensation and Reward Management
Performance Management
Strategic Human Resource Management

FINANCE
SUBJECT TITLE
Security Analysis & Portfolio Management
Banking and Insurance Management
Advance Management Accounting
Strategic Financial Management
MARKETING

Elective-1
Elective-2
Elective-3
Elective-4

SUBJECT TITLE
Consumer Behavior
Retail Management
Customer Relationship Management
Strategic Human Resource Management
SYSTEMS
SUBJECT TITLE

Elective-1
Elective-2
Elective-3
Elective-4

E-Business
RDBMS
Web Designing
Strategic Human Resource Management

IV SEMESTER

Elective-6
Elective-7
Elective-8

HR
SUBJECT TITLE
Organizational Development & Change
Management
Global HRM
Labor Welfare & Legislation
Management of Industrial Relations

Elective-5
Elective-6
Elective-7
Elective-8

FINANCE
SUBJECT TITLE
Financial Markets and Services
Global Financial Management
Risk Management
Tax Management

Elective-5

MARKETING

Elective-5
Elective-6
Elective-7
Elective-8

SUBJECT TITLE
Services Marketing
Promotional Distribution Management
Global Marketing Management
Supply Chain Management

Elective-5
Elective-6
Elective-7
Elective-8

SYSTEMS
SUBJECT TITLE
Business Intelligence
Enterprise Resource Planning
Cyber Laws & Security
Information Systems Audit

*Mini Project Report

The student should undergo survey based fieldwork under the guidance of Internal Faculty and
submit the report before the completion of II Semester End Examinations.

ACADEMIC REGULATIONS &

COURSE STRUCTURE
For
INTEGRATED MBA
(Applicable for batches admitted from 2016-2017)

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY: KAKINADA

KAKINADA - 533 003, Andhra Pradesh, India

I SEMESTER
Code
16IM101
16IM102
16IM103
16IM104
16IM105

II SEMESTER
Code
16IM201
16IM202
16IM203
16IM204
16IM205

III SEMESTER
Code
16IM301
16IM302
16IM303
16IM304
16IM305

IV SEMESTER
Code
16IM401
16IM402
16IM403
16IM404
16IM405

SUBJECT TITLE
English Language - I
Business Mathematics & Statistics
Fundamentals of Business Organization
Financial Accounting - I
Fundamentals of Computers
Total

Credits Max. Marks

100
4
100
4
100
4
100
4
100
4
20
500

SUBJECT TITLE
English Language II
Business Environment
Managerial Economics
Financial Accounting II
Organizational Communications.
Total

Credits Max. Marks

100
4
100
4
100
4
100
4
100
4
20
500

SUBJECT TITLE
Principles of Management
Cost Accounting
Banking Theory & Practice
Business Law
Entrepreneurship Development
Total

Credits Max. Marks

4
100
4
100
4
100
4
100
4
100
20
500

SUBJECT TITLE
Organizational Behavior
Management Accounting
Company Law
Elements of Direct & Indirect Taxes
Management Information Systems
Total

Credits Max. Marks

4
100
4
100
4
100
4
100
4
100
20
500

V SEMESTER
Code
16IM501
16IM502
16IM503
16IM504
16IM505

VI SEMESTER
Code
16IM601
16IM602
16IM603
16IM604
16IM605

SUBJECT TITLE
Financial Management
Marketing Management
Human Resource Management
Production and Operations Management
Research Methodology
Total

Credits Max. Marks

4
100
4
100
4
100
4
100
4
100
20
500

SUBJECT TITLE
Operations Research
International Business
Strategic Management
Decision Support Systems
Mini Project*
Total

Credits Max. Marks

100
4
100
4
100
4
100
4
100
4
20
500

VII SEMESTER
Code

16IM701
16IM702
16IM703
16IM704
16IM705

VIII SEMESTER
Code
16IM801
16IM802
16IM803
16IM804
16IM805

Subject Code
Knowledge Management
Strategic Cost Management
Elective - 1
Elective - 2
Elective - 3
Total

Credits Max. Marks

100
4
100
4
100
4
100
4
100
4
20
500

SUBJECT TITLE
Total Quality Management
Project Management
Elective - 4
Elective - 5
Elective - 6
Total

Credits Max. Marks

100
4
100
4
100
4
100
4
100
4
20
500

IX SEMESTER
Code
16IM901
16IM902
16IM903
16IM904
16IM905

X SEMESTER
Code
16IM1001
16IM1002
16IM1003

SUBJECT TITLE
Intellectual Property Rights
Corporate Governance
Elective - 7
Elective - 8
Elective - 9
Total

Credits Max. Marks

100
4
100
4
100
4
100
4
100
4
20
500

SUBJECT TITLE
Major Project Report
Project Seminar **
Viva - Voce

Credits Max. Marks

250
10
100
4
100
4

Total

18

VII SEMESTER
HR
SUBJECT TITLE
Elective -1
Elective -2
Elective -3

HR Planning
Leadership Management
Compensation and Reward Management

FINANCE
Elective -1
Elective -2
Elective -3

SUBJECT TITLE
Security Analysis
Banking and Insurance Management
Advanced Management Accounting

MARKETING
Elective -1
Elective -2
Elective -3

SUBJECT TITLE
Consumer Behavior
Rural Marketing
Supply Chain Management

450

SYSTEMS
SUBJECT TITLE
E-Business
RDBMS
Web Designing

Elective -1
Elective -2
Elective -3

VIII SEMESTER
HR

Elective -4
Elective -5
Elective -6

SUBJECT TITLE
Performance Management
Strategic Human Resource Management
Organizational Development & Change Management

FINANCE

Elective -4
Elective -5
Elective -6

SUBJECT TITLE
Strategic Financial Management
Portfolio Management
Financial Markets and Services

MARKETING

Elective -4
Elective -5
Elective -6

SUBJECT TITLE
Customer Relationship Management
Strategic Marketing Management
Services Marketing

SYSTEMS

Elective -4
Elective -5
Elective -6

SUBJECT TITLE
System Analysis & Design
Business Intelligence
Enterprise Resource Planning

IX SEMESTER
HR
SUBJECT TITLE
Elective -7
Elective -8
Elective -9

Global HRM
Labor Welfare & Legislation
Management of Industrial Relations

FINANCE

Elective -7
Elective -8
Elective -9

SUBJECT TITLE
Global Financial Management
Risk Management
Tax Management

MARKETING

Elective -7
Elective -8
Elective -9

SUBJECT TITLE
Promotion and Distribution Management
Global Marketing Management
Retail Marketing

SYSTEMS

Elective -7
Elective -8
Elective -9

SUBJECT TITLE
Cyber Laws & Security
Information Systems & Audit
SAP

*Mini Project Report

The student should undergo survey based fieldwork under the guidance of Internal Faculty and
submit the report before the completion of VI Semester End Examinations.
** Project Seminar
The Student should make a presentation before the Internal Faculty before finalizing the Final
Project

ACADEMIC REGULATIONS &

COURSE STRUCTURE
For
DUAL DEGREE MBA (PREVIOUSLY MAM)
(Applicable for batches admitted from 2016-2017)

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY: KAKINADA

KAKINADA - 533 003, Andhra Pradesh, India

REVISED COURSE STRUCTURE 2013

VIII SEMESTER
Code
13BAM801
13BAM802
13BAM803
13BAM804
13BAM805
13BAM806

SUBJECT TITLE
Project Management
Intellectual Property Rights
Decision Support Systems
Elective - III
Elective - IV
Seminar*
Total
At the end of IV Year

Total

Credits Max. Marks

100
4
100
4
100
4
100
4
100
4
50
2
22
550
180
4500

IX SEMESTER
Code
13BAM901
13BAM902
13BAM903
13BAM904
13BAM905
13BAM906

Code
13BAM1001
13BAM1002
13BAM1003

SUBJECT TITLE
Industrial Safety and Security
Leadership Management
Knowledge Management
Elective - V
Elective - VI
Seminar*
Total
X SEMESTER
SUBJECT TITLE
Major Project Report**
Project Seminar
Comprehension Viva - Voce
Total

Credits Max. Marks

100
4
100
4
100
4
100
4
100
4
50
2
22
550

Credits Max. Marks

250
10
100
4
100
4
18

450

Elective - I
Marketing
Finance
HRM
Systems

SUBJECT TITLE
Consumer Behavior
Banking & Insurance Management
Performance Management
Relational Data Base Management Systems
Elective - II

Marketing
Finance
HRM
Systems

SUBJECT TITLE
Sales and Distribution
Investments Management
Training and Development
Enterprise Resource Planning
Elective - III

Marketing
Finance
HRM
Systems

SUBJECT TITLE
Integrated Marketing Communications
Financial Systems & Services
Management of Industrial Relations
Business Intelligence
Elective - IV

Marketing
Finance
HRM
Systems

SUBJECT TITLE
Retail Management
Strategic Financial Decisions
Compensation Management
E-Business
Elective - V

Marketing
Finance
HRM
Systems

SUBJECT TITLE
Services Marketing & Logistics
Management
International Financial Management
Management of Change
Cyber Laws & Security
Elective - VI

Marketing
Finance
HRM
Systems

SUBJECT TITLE
International Marketing
Financial Risk Management & Derivatives
Global HRM
Information Systems & Audit

*Seminar
Student requires to prepare and submit a report on conceptual understanding of any one of the
subjects of the respective semester and expected to present the same in the form of PPT in the class
room. The report may consist 20-25 pages.
**Mini Project Report
Student has to undergo practical training for a period of 4 (Four) weeks in an industry after
completion of Fourth Semester end Examination. In training period, the student should prefer to work
on any specific problem, and submit the report before end of Sixth Semester. The Project evaluation
and Comprehensive viva-voce is conducted by inter examiner.