Running Head: COFFEE PRODUCTION

Coffee Production
Name
Professor
Institution
Course
Date

COFFEE PRODUCTION

Coffee Production
Currently, worlds coffee prices are at their lowest level. This is because; the worldwide
supply is slightly above demand and has as a result dejected world prices. The surplus is
frequently affected by uneven centralized political decisions, whereby minor coffee farmers are
stimulated to cultivate more by administrations eager to export revenues. However, these
administrations are sometimes stimulated by global support organizations such as World Bank to
increase their exports, without being informed about the possibilities of calamitous price falls.
Therefore, this has resulted to coffee farmers being paid less by their governments and there is
need to create strategies that can solve this issue. The strategies anticipated by this clip to solve
this situation take account of all coffee farmers to become accustomed to the fair-trade market.
Fair trade market guarantees fair wages to coffee farmers generally and assure access to credit at
fair prices to poor farmers controlled in cooperatives (Wwnorton.com, 2015).
Accordingly, the fair payments from the fair-trade market are capitalized in healthcare,
housing, food, economic freedom, education and shelter. Without no doubt, fair trade facilitates
environmentally and socially sustainable approaches and permanent interactions between traders,
consumers and producers. Thus, under the fair-trade market, coffee farmers will be in a position
to have the prospect to a favorable market price that will aid increase their production. Fair-trade
market will help coffee farmers to acquire living wages, and three times as much earnings as the
average coffee grower. These returns will aid farmers raise their families, improve their quality
of life and ensure them to remain working on their farmsteads (Wwnorton.com, 2015).
Moreover, the income could be used to build infrastructures, which will help address the
challenges in the impoverished communities. Now that I know something about the sociology of
coffee and globalization, I have a preference not to drink coffee, thus my consumption will not

COFFEE PRODUCTION

change. This is because; coffee comprises caffeine, which is a drug that has stimulating impacts
on the brain. However, the production, packing, dispensing and marketing of coffee are global
initiatives that are influencing many people to change their coffee consumption.
According to Wright Mills, public issues from coffee-go-round are the coffee farmers
in poor regions, who are paid low prices for their own crops. Because of this public issue, the
coffee growers are experiencing a sharp increase in hunger and poverty. On the other hand, Mills
describes private troubles as the scenario whereby coffee growers are forced to sell their only
dependable crop because of the expensive expenses and competitive markets. The narrator of this
clip makes connection of public issues and private troubles in his life by describing his childhood
experiences with his brother. It is during these experiences that a disastrous accident happened
and influenced a decision for his brother to go to West Point University. While in West Point
University, his brother became a Black Hawk pilot for the army and this is the point at which the
narrator base the connection between public issues and private troubles. Since there was war
going on in Iraq, there was no option for his brother to go. In this case, not having to send
American army to Iraq is a public issue to the country and world in general. However, hearing
from a loved one, especially a family member going to war and not returning to his or her family
and terribly transforming his familys life is what narrator considers as a private trouble
(Wwnorton.com, 2015).

COFFEE PRODUCTION

References

Wwnorton.com,. (2015). Norton Media Player. Retrieved 29 August 2015, from

http://wwnorton.com/common/mplay/5.10/?p=/college/sociologydvd/&f=coffee-goround.mp4&i=coffee-go-round.jpg