Thurday 29 September 2016

9.30 - 13.00 Registration (Front Entrance and MDC)

11.00 to 13.00 SCOPUS Workshop (PGP Auditorium)
13.00 to 14.00 : Lunch (MDC)
14.30 to 15.30 : Inaugural Session (MDP Auditorium, MDC)
Track 1 (29 September 2016) Modelling and Analytics (16.00-18.00) - Class room: C1
Analyzing the New Google Search Results Page: A Netnographic Approach
markconf16-190
Arqum Mateen
Divya Sharma
Agam Gupta
Modelling Personal Characteristics and Social Influence on e-retail Loyalty - A Millennial Perspective
markconf16-309
Dr. Keyoor Purani
Dr. Sunil Sahadev
Dr.
Deepak
S. Kumar
Emotions
Drive
Consumers Decision to Share Rumours in the Marketplace: An Exploration of the Two-Factor
Structure of Affect
markconf16-278
Dr. Subin Sudhir
Dr. Anandakuttan B. Unnithan
Relationship Analysis between Website Traffic, Domain Age, and Google Indexed Pages of e-commerce websites
markconf16-172
Kalpita Chakrabortty
Ebbin Jose
Consumers Perceived Webcare: Conceptualization, Scale Development and Validation
markconf16-248
Dr. Sreejesh S
Dr. Anusree M.R
Dr. Anandakuttan B Unnithan
Track 2(29 September 2016) Online Retail (16.00-18.00) - Class room: C2
Assessing the Impact of Online Retailer Models on Consumers E-store Patronage Intentions
markconf16-305
Dr. Komal Nagar
To study the factors impacting Online Repeat Purchase Intentions with reference to fashion apparels
markconf16-159
Dr Mallika Srivastava
Shubhanshu Naik
Anupama Tadamarla
Sethu Thynala
Talkien Shah
Upasana Rakshit
Shilpi Burman
WEBROOMING - MAPPING CUSTOMER SHOPPING ATTITUDE
markconf16-162
VijayalakshmiMenon P

Dr.Ramakrishnan C
Sri Rajeswari
M, Surya ANALYTICS
K,Pavithira ON
S BRAND VALUE AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO EIMPACT
OF CUSTOMER
RETAILERS
markconf16-207
Dr.Kanchan Patil
Internet shopping behavior of Kerala Consumers
markconf16-184
BRIJESH GEORGE JOHN
Dr. SIBY ZACHARIAS
Track 3(29 September 2016) (16.00-18.00) - Class room: C3
IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR IN THE STATE OF GOA
markconf16-108
Subhash Kizhakanveatil Bhaskaran Pillai
Kaustubh Kamat
Karuna Krishna Gauns, Ruey Feng Chen,Ling-Chen Chang
Assessing Adherence and Patient Satisfaction with Medication: Validation of TSQM in Emerging Markets
markconf16-205
Md. Moddassir Alam
Amresh Kumar
Pallab Sikdar
Impact of celebrity endorser attractiveness and trustworthiness on social advertising effectiveness
markconf16-257
Tijo Thomas
Dr.Johney Johnson
CREDIT CARD OVERUSE AND INDEBTEDNESS AMONG INDIAN EXPATRIATES IN UAE
markconf16-219
Jennifer Daffodils C
Dr.J.Vijayadurai
Adjacent Price Anchoring and Consumer?s Willingness to Pay: A Bayesian Approach
markconf16-304
Dr. Atanu Adhikari
Track 4 (29 September 2016) (16.00-18.00) - Class room: C4
HOW THEY BUY? ANALYZING THE SHOPPING BEHAVIOUR OF RETAIL THERAPY SHOPPERS
markconf16-127
DR. JASVEEN KAUR
CHANDANDEEP KAUR
Is National Shopping Culture different from National Culture?
markconf16-111
Dr. Shivendra Kumar Pandey
Banking on Celebritys Girl next door image: Case of Kalyan Jewellers
markconf16-189
Joshy John
Dr. Siby Zacharias
Adoption of Cloud Computing Services: A Systematic Literature Review
markconf16-310

Mahak Sharma
Ruchita Gupta
Padmanav Acharya
Self, Identity and being a woman: an exploratory qualitative study
markconf16-316
Ranjitha GP
Track5 (30 September 2016) Sustainability (09.00 -11.00) - Class room: C1
Is Green ICT Being Valued by IT Professionals?
markconf16-230
Parvathi Jayaprakash
R. Radhakrishna Pillai
Bridging the Sustainability Gap towards fostering Innovation Performance: a Conceptual Framework
markconf16-302
P.V. Gopi Krishna
Understanding
the Impact of Computer Mediated Intervention on Environmentally Sustainable Consumption
Behaviour
markconf16-229
Meenakshi Sharma
Dr. Leela Rani
UNDERSTANDING THE INTERFACE OF SUSTAINABILITY BETWEEN SUPPLY CHAIN AND VALUE CHAIN ACTIVITIES
markconf16-291
Meena Sharma
Vishal Sharma
Aman Kumar Gupta, Jammigumpula Shiva Kumar
INTENTION TO ADOPT SUSTAINABLE ENERGY: APPLYING THE THEORY OF PLANNED BEHAVIOUR FRAMEWORK
markconf16-192
G. Mahendar
Track6(30 September 2016) Service Quality (09.00 -11.00) - Class room: C2
Relationship Marketing in Indian Banking: A Stakeholder Analysis
markconf16-279
Aravind R
Balaji G
Omkumar Krishnan
Going to Power at Low Cost: Connecting Marketing, Technology, and Society
markconf16-303
Burhanudin
A STUDY ON SERVICE QUALITY AND ITS IMPACT ON PATIENTS SATISFACTION IN SMALL AND MEDIUM PRIVATE
CLINICS IN VISAKHAPATNAM
markconf16-101
Kamakshaiah Musunuru
E-Satisfaction of Online Consumers in India: An Approach Using Service and Recovery Service Quality
markconf16-273
Arun Preethi Pillai
Deepak Gupta
Sangeetha Gunasekar
CHOICE CRITERIA ON HOSPITAL SELECTION: AN EMPIRICAL STUDY WITH INDIAN CUSTOMERS

markconf16-235
Ms.Lallu Joseph
Dr.P. Ganesan
Track7(30 September
2016)
Retail Marketing
(09.00IN
-11.00)
- Class room:
PREDICTION
OF SHOPPERS
PERCEPTUAL
DIFFERENCES
TRADITIONAL
RETAILC3
STORES THROUGH DISCRIMINANT
ANALYSIS
markconf16-288
Dr. G. Somasekhar
Shaik Saleem
Factors influencing Consumer behavior towards Private Label Brands: A categorical comparison between Grocery
and Home appliances with reference to organized retail sector in Kerala.
markconf16-243
Shemeer Salim
Dr. Manoj Edward
A PATH ANALYTIC STUDY ON RELATIONSHIP BETWEEN SHOPPING ORIENTATION, STORE ATTRIBUTES AND
PATRONAGE BEHAVIOUR OF RETAIL SHOPPERS IN SELECTED CITIES OF GUJARAT STATE
markconf16-261
(DR.) PARIMAL H. VYAS
PARAG SUNIL SHUKLA
MADHUSUDAN N. PANDYA
EXPLORING THE FACTORS OF SALES PROMOTION INFLUENCING BUYING BEHAVIOR AMONG RETAIL CUSTOMERS
markconf16-168
R. Magesh Kumar
Dr. R. Thiru Murugan
A System Dynamics Model Approach on Understanding the Impact of Technology in Retail Store Operations
markconf16-241
Paulrajan Rajkumar
Trackof8Mental
(30 September
(09.00Purchase
to 11.00)Decision:
- Class room:
C4 New Dimensions of Consumer's Thought
Role
Imagery in2016)
Consumer's
Unfurling
Process
markconf16-154
Ratul Sur
Pradip K.inSamanta
Success
Customer-Salesperson Interactions: Developing a Conceptual Framework of a Salespersons Interaction
Competence
markconf16-109
Mr. Arun Gopi
Dr. Manojkrishnan.C.G
GUILT AS AN ADVERTISING AND PROMOTIONAL TOOL
markconf16-210
Krishnan Jeesha
Joffi Thomas
Perceived Vulnerability to Cyber bullying: Relative Effects of Security Measures, Addiction and Self-Disclosure
markconf16-174
Shilpi Jain
Soni Agrawal
A STUDY ON TECHNOLOGY DRIVEN CREATIVITY IN CUSTOMER RELATIONSHIP MANAGEMENT IN INDIA
markconf16-256

Dr. Rajeshwari Dahiya Malik

30 September 2016 , 11.00 to 13.00 Workshop on academic publishing by Emerald Publishing Venue: MDP
Auditorium
Track9 (30 September 2016) Social Media (13.45-15.45) - Class room: C1
Using Social Media Analytics to drive Alumni engagement: A case study in an Indian B-School
markconf16-233
Aditi S. Divatia
Gaurav Ajitsaria
Sunil Lakdawala
Modeling the effects of creativity in viral video advertising - An empirical study
markconf16-186
Dr. Rishi Raj Sharma
Ms. Balpreet Kaur
A study on hyper local companys social media strength using sentiment Analysis
markconf16-208
Lakshmi Subbrmani
Mr. Soudhakar Elumalai
Satisfaction of Personal and Social Needs through Social Media: A Conceptual Framework
markconf16-226
Anju Varghese Philip
Dr. Zakkariya K. A
STUDY ON INTENTION OF YOUTH TOWARDS USE OF SOCIAL NETWORKING SITES WITH REFERENCE TO NEW GENs
markconf16-102
Dr. Hari Sundar.G
Jithin Benedict
Dr. D. Sudha Rani Ravindran
Track10(30 September 2016) Tourism (13.45-15.45) - Class room: C2
Motivations and Performance of Exhibitors: An Exploratory Study of a Destination Marketing Event
markconf16-202
Ms. Shobha Menon
Dr. Manoj the
Edward
Assessing
Impact of Servicescape on Consumer Behaviour - An Empirical Study on Fine Dining Restaurants in
India
markconf16-283
Dr. R. Shashikala
Dr. A. M. Suresh
Factors Affecting the Adoption of E-Marketing Amongst Tourism Companies in Kerala State, India
markconf16-311
Dr. Prakash Pillai. R
Nima Tankarami Bagheri Nejad
Social Media -Road ahead for Tourism Promotion: A conceptual study
markconf16-282
Roshan Raju
Dr. Sanjeevani Kailas Rahane
Dr.Sandip Rakshit
Childrens involvement in purchase decision making: a Study on Holiday Decisions

markconf16-148
SuchitaVishwakarma
Prof. (Dr.) RanjanabhChatterjee
Track11(30 September 2016) Brands and Brand Management (13.45-15.45) - Class room: C3
Effect of credible reviews on brand image: A mixed method approach
markconf16-275
Uttam Chakraborty
Dr.
Savita
Bhaton the Basis of Olfactory Techniques using Discriminant Analysis: A case of Caf Coffee Day Store
Brand
Loyalty
in Kolkata
markconf16-104
Shuvam Chatterjee
DR. Rajdeep Bakshi
DR. Mrinalini Pandey
Rural Society (Market), Psychography and Brand Loyalty
markconf16-153
Mr. Rashmi Ranjan Parida
Branding: A review of brand conceptualizations and emerging branding research areas
markconf16-217
Ranjitha G P
Joffi Thomas
Management Based Factors of Sports Celebrity Endorsement and Effect on Brand Image
markconf16-221
Abdullah Malik
Bushan. D. Sudhakar
Dhruv Shankar Dutta
Track12(30
(13.45-15.45)
- Class room:
C4 Experience Using Analytical Hierarchy Process
Analysing
andSeptember
Prioritizing2016)
the Antecedents
of Customer
Shopping
(AHP) Modelling
markconf16-196
Priyanka Singh
Maninder Singh
RELEVANCE OF MEDIA AND ADVERTISING WITH SPECIAL REFERENCE TO CABLE TV ADVERTISEMENT IN INDIA (A
case study of Hubli City)
markconf16-134
Dr.M.N.Manik
Attitude towards Mobile Payment in India
markconf16-152
Dr.Mona Sinha
Dr. Rajan Saxena
Dr. Hufrish Majra
Effective Marketing Strategy using Two-warehouse Inventory Model
markconf16-259
Dr. Alok Kumar
Dr. Udayan Chanda
BENEFITS AND CHALLENGES IN ADOPTION OF BIG DATA ANALYTICS: A STUDY ON INDIAN CORPORATE SECTOR
markconf16-164

Sanjeev Padashetty
Krishna Kishore
Track13 (30
(16.00
to 18.00)to
- Class
Exploring
the September
Intention of2016)
Women
Entrepreneurs
Adoptroom:
SocialC1
Media as a Marketing Tool: A Study In Kolkata,
India
markconf16-236
Dr. Sraboni Dutta
A Pilot Survey: Determining Web Attributes Influencing Youth to shop Apparel Online
markconf16-295
Vaishali Pardeshi
VandanaTandonKhanna
Review & Critique of Online Consumer Attitude Models
markconf16-107
Preeti Thakur
Anupriya Kaur
Credibility, Social Network Advertising and Consumer Attitudes: A Multi-Country Exploration
markconf16-244
Subhadip Roy
Suchita Jha
Shilpa Bagdare
Understanding the Role of E-Government Websites: An S-D Logic Perspective
markconf16-234
Vidushi Pandey
Namrata Sharma
Prateeksha Parihar
Track14(30 September 2016) (16.00 to 18.00) - Class room: C2
Identifying dimensions of Memorable Service Experiences: An Exploratory Study
markconf16-321
Giribala Dewasthale
Gopal Iyengar
EUROPEAN DATA PROTECTION LAWS: LEARNINGS AND IMPLICATIONS FOR INDIA
markconf16-144
R. Rajesh Babu
Suren Sista
SERVICE QUALITY DELIVERY GAPS IN INDIAN BANKS-AN EMPIRICAL APPROACH
markconf16-280
DR.BIRANCHI NARAYAN SWAR
Can Effective Communities of Practice Enhance Stakeholder Satisfaction?
markconf16-163
Dr. Jyoti S. Jagasia
Dr. DebasisMallik
CLASSIFYING DIGITAL PRODUCTS FOR MARKETING DECISIONS
markconf16-272
Rajesh Kumar Sinha
Keyoor Purani

Track15(30 September 2016) (Case Studies) (16.00 to 18.00) - Class room: C3

Communication strategy to arrest brand crisis: An insights from Maggi instant noodles
markconf16-253
Sabita Mahapatra
SERVICE FAILURE AT AXIS BANK: A CELEBRITY LESSON
markconf16-181
Kshitiz Sharma
GOPAL V. V
Green Tokri : Will the size of the basket grow?
markconf16-286
Dr. Chhabi Sinha Chavan
Customer Knowledge Management Via Social Media: A case study of Shoppers Stop
markconf16-199
Arunima K. V
Dr. P. Pakkeerappa
First cry: A Hybrid Store Strategy Creating Big Wonders!
markconf16-270
Roshan Raju
Dr.Sandip Rakshit
DECATHLON: ALL SPORTS UNDER ONE ROOF - STUDY ON RETAIL ANALYTICS FOR BRAND PROMOTIONS
markconf16-158
Smita M Gaikwad
Track16 (30 September 2016) (16.00 to 18.00) - Class room: C4
Tracking the effects of Sport Sponsorship on Social Media
markconf16-169
Kapil Kaushik
Subhamoy Dey
Research imperatives for growth of luxury market in India
markconf16-204
Nikita Sharda
Prof. Anil Bhat
Prof. P.K. Sinha
CONSUMERS DECISION-MAKING REMORSE: WHEN EVALUATION IS AFFECT-BASED BEFORE YOU CHOOSE BUT
DELIBERATION-BASED AFTERWARDS
markconf16-251
Ajit Dhar Dubey
A Study on the Impact of Poultry Meat Processing & Marketing on the Society
markconf16-274
Asokumar.B
Ashwin.A.Kumar
FOOD MARKETING AND ITS IMPACT ON ADOLESCENTS FOOD CHOICE
markconf16-125
Dr.Brijesh Sivathanu
Mobile handset Brand Quality, Product Expertise, and People Opinion items and age using ANOVA statistics
markconf16-277
Pankaj Deshwal

Sourabh Mall
Sanchit Seth
Track17 (30 September 2016) (16.00 to 18.00) - Class room: A4
Influence of realism in movies
markconf16-156
Praveen Sugathan
Factors influencing creation of negative electronic word of mouth
markconf16-290
Kuldeep Baishya
Dr. Harsh Vardhan Samalia
A Study of Influence of Brand in a B2B Industry Segment (The automobile-tyre market) in India
markconf16-281
Somnath Bhattacharya
Dr. Veena Bansal
Relationship
between Job, Orientation and Performance of Sales People a Financial Services Industry
Perspective
markconf16-314
Jose Varghese
Mr Rijo Gratius
Dr. Manoj Edward
Designing Customer-Centric Omni Channels
markconf16-262
Sandeep Muliki
Sushmita Narayana Aghalaya
Mukundan R
Track18 (1 October 2016) (09.00 to 11.00) - Class room: C1
Motivational Factors Leading to Healthy Lifestyle
markconf16-171
Heerah Jose
Prof. (Dr.) Moli P. Koshy
An Experimental Examination of Framing Effects on Consumer Response to Cause Marketing Campaigns
markconf16-200
Sunitha T.R
Dr. Manoj Edward
Social Security Marketing and Consumer Behaviour_Current Knowledge and Future Direction
markconf16-103
Saunak Bhattacharyya
Mrinalini Pandey
Development of Value Co-Destruction Model: An Empirical study on consumer perspective in services context
markconf16-123
Dr. Sunishtha Dhaka
Brad Pitt always eats in his movies - A visual analysis
markconf16-232
Mohammed Ansar
Track19 (1 October 2016) (09.00 to 11.00) - Class room: C2

Scrutinizing the effect of celebrity advertised products on purchase encouragement A study of children as
potential consumers
markconf16-185
HARGOVIND KAKKAR
DR. RAHUL GUPTA
INSTIGATING FACTORS OF CART ABANDONMENT DURING ONLINE SHOPPING
markconf16-212
Krithika.M
Dr.G.Rajini
Factors influencing Brand Loyalty and Repurchase Intention: A structural equation model
markconf16-143
Nimitha Aboobaker
Dr. Manoj Edward
Ann Thomas
Parental Style And Television Socialization Of Children And Adolescents: A Perceptual Study Of Parents
markconf16-160
Dr. Tarun Kushwaha
Measuring the Promotional Effects of Price Bundling in Retail Markets
markconf16-260
Dr. P.Baba gnanakumar
Track20 (1 October 2016) (09.00 to 11.00) - Class room: C3
The Effect of CSR Campaigns on Brand Image and Consumer Purchase Intention
markconf16-193
Manimalar R
Fabian Andrew James
Dr. S. Sudha
THE PERSUASIVE EFFECT OF GREEN ADVERTISEMENT: AN ANALYTICAL ENQUIRY.
markconf16-231
Biju.B
Dr. Johney Johnson
Technological Development and the Marginalized: A Study Based on Bamboo Resources in Kerala
markconf16-247
Dr. Anitha V
Complusive Buying Behaviour in Indian patrons and its collision on Credit Card Debt: An Expanding Model
markconf16-187
Dr Rahul Khandelwal
An exploratory factor analytic study on barriers of technology adoption in sustainable agro based industry and
model development thereof using Technology Acceptance Model
markconf16-287
Sneha Kumari
Sarika Keswani
Poulkstha Kar , Yogesh Patil
Track21 (1 October 2016)(09.00 to 11.00) - Class room: C4
Overt and Covert complaining behaviour of dissatisfied inpatients
markconf16-201
Dr. Fezeena Khadir

Dr. R. Swamynathan
Service quality, customer satisfaction and loyalty in Goa.
markconf16-312
Kaustubh Kamat
Subhash Kizhakanveatil Bhaskaran Pillai
Richard Jan Pech, Carmelita D Mello, Ling-Chen Chang
Getting the Message Across: Sexual themed Advertising and Young Adults
markconf16-269
Bindu K Nambiar
Validation of Retail Service Quality Scale A Study on Indian Hypermarkets
markconf16-294
K.Vidhya
V.P.Sriram
S.Yavanarani
Intellectual Property Rights and Income Inequality: A Cross-Country Analysis
markconf16-179
Kausik Gangopadhyay