Beruflich Dokumente
Kultur Dokumente
Chapter 2
Formulating and clarifying the research
topic
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Learning outcomes
By the end of this chapter you should be able to:
Generate ideas that will help in the choice of a
suitable research topic;
Identify the attributes of a good research topic;
Turn research ideas into a research project that has
clear research question (s) and objectives;
Draft a research proposal
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
is it worthwhile?
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Creative thinking
Brainstorming
Relevance Trees
Discussion
Rational thinking
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Creative thinking
Keeping a notebook of ideas
Exploring personal preferences using past
projects
Relevance trees
Brainstorming
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Discussion
Colleagues, friends, university tutors,
practitioner and professional groups
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Relevance tree
You start with a broad concept from which you
generate further (usually more specific) topics.
Each of these topics forms a separate branch from
which you can generate further, more detailed sub
branches. As you proceed down the sub branches
more ideas are generated and recorded. These can
then be examined and a number selected and
combined to provide a research idea
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Brainstorming
Define your problem that is, the sorts of ideas you are interested in
as precisely as possible.
Ask for suggestions, relating to the problem
Record all suggestions, observing the following rules:
No suggestion should be criticized or evaluated in any way before all
ideas have been considered;
All suggestions, however wild, should be recorded and considered
As many suggestions as possible should be recorded.
Review all the suggestions and explore what is meant by each.
Analyze the list of suggestions and decide which appeal to to you
most as research ideas why.
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Goldilocks test
Clough and Nutbrown use what they call the Goldilocks test to decide
if research questions are either too big two small too hot or just right/
Too big need significant funding
Too small are likely to be insufficient substance
Too hot maybe so because sensitivities that may be aroused as a result
of doing the research . This may be because of the timing of the
research or the many other reasons that may be upset key people who
have a role to play.
Just right are those just right for investigation at this time by this
research in this setting
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Table 2.2 Examples of research ideas and their derived focus research
questions
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Achievable: Are the targets you have set for yourself achievable given
all the possible constraints?
Realistic: Given all other demands upon your time, will you have the
time and energy to complete the research on time?
In order to:
Explain phenomena
Analyse relationships
Predict outcomes
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Theory
A formulation regarding the cause and
effect relationship between two or more
variables, which may or may not have been
tested
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Creswell (2002)
Figure 2.1 Grand, middle-range and substantive theories
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Threefold typology of
theories
Grand theories: Usually thought to be province of natural
scientists . (that will lead to a whole new way of thinking
about management)
Middle range theories: which lack the capacity to change
the way in which we think about the world but are
nonetheless of significance . (some of the theories of
human motivation well known to manager would be in this
category.
Substantive theories : that are restricted to a particular
time, research setting, group or population or problem
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
References -
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Summary: Chapter 2
The best research topics
Formulate and clarify the topic
Meet the requirements of the examining body
Use a variety of techniques when generating
research ideas
Are focused on clear questions based on relevant
literature
Saunders, Lewis and Thornhill, Research Methods for Business Students, 5th Edition, Mark Saunders, Philip Lewis and Adrian Thornhill 2009
Summary: Chapter 2
The best research topics
Are theory dependent
Have a proposal containing organised ideas