Beruflich Dokumente
Kultur Dokumente
Assessment Document
Overview
1. Construction of a website.
2. A written report.
Each part is marked out of 100. The Website is worth 60% and the report is worth
40% of your final mark.
The website will consist of a minimum of 4 different web pages to achieve a pass
grade and will demonstrate the ability to integrate with at least one 3rd party webbased tool such as Facebook, Twitter or other products to enhance customer
engagement and support the brand development of the product or service.
You must include a link to your website within your written report or you will
receive zero for this portion of the coursework.
Please be advised that the University has a strict policy regarding plagiarism.
A platform for you to submit the soft copy will be provided on the VLE and will be
subject to the deadline (see above).
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Tasks:
The website will consist of a minimum of 4 different web pages each linked via a common
navigation bar theme to achieve a pass grade. You will also demonstrate the ability to integrate
with at least one 3rd party web-based tool such as Facebook, twitter or other products to enhance
customer engagement and support the brand development of the product or service.
Part of the marking process will include being able to view your website on-line to ensure that
you have met the criteria for the assessment. You must therefore provide a link to the website on
the hosting service that has been used in order for your work to be marked.
The minimum pages should all be linked via a navigation bar and include:
About us: About the company and what your company aims are etc.
Contact Us: Information on how to contact the company, or interact with the
company
One additional page: this should provide further information about your
products or service or develop means for users of the site to engage with you.
Each of the pages must be properly populated with sufficient content appropriate to your
business idea.
Each page must have a footnote or simple disclaimer to identify that this is an academic project
website and does not offer the products or services advertised in their current form.
The web site address must be clearly identified within your report. Without this you will
receive zero marks for the website.
The website should be hosted using the free webhosting service that you have been using in the
class: http://www.freehostingeu.com.
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Template Choice:
1. Customise one of the templates provided to you in the class for your own web design for your
business. These templates are either Simplex, Fantasy, Botany or Sonic which are available for
free to download from http://www.templatemo.com/
Simplex: http://www.templatemo.com/free-website-templates/382-simplex
Sonic: http://www.templatemo.com/free-website-templates/394-sonic
Fantasy: http://www.templatemo.com/free-website-templates/393-fantasy
Botany: http://www.templatemo.com/free-website-templates/391-botany
2. Create your own basic template based on Twitter Bootstrap (Version 3.0 or above)
This option must be agreed with the tutor in advance of the coursework submission
3. You should not use: Website templates provided by a hosting service as you will not be able to
demonstrate your application or understanding of CSS (Cascading Style Sheets) to change the look
and style of your web pages as this is controlled through the hosting service interface.
4. You should not use web site tools that build the site for you or allow you to simply drag and drop
content such as Wix templates from WiX.com.
5. Whichever option you choose the website will be assessed based on the difference between the
starting template and the finished website.
A justification of your approach to the design and structure of the website to fit the business need.
If you have chosen to use a predefined template (such as those from templatemo.com) then you
must clearly identify this and demonstrate how you have adapted the template for your business
idea. You should also show how principles from business, such as those in other modules that
you have studied, have been incorporated into your design.
You must include a link to your website within your written report, failure to do so will mean we
will be unable to mark your coursework.
Your link should be the full address of the website located on the hosted service e.g.
http://mybusiness.eu.pn
You will need to identify the original template that you used. If it is not one of the templates listed
in part 1 (template choice) then you should provide a link to the original template in your report
appendix
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Marking Guidance
Marks
W1: Effective
Navigation
10
W2:
Appropriate
Deign
You are expected to use a design that will reflect the nature of the business
e.g. a website design with a home page of large high quality pictures would be
more appropriate for a fashion company than one for building products.
Also you need to demonstrate you have considered such areas as accessibility
for customers or suppliers with disabilities so that they can be supported to
perceive, understand, navigate, and interact with the Web site.
The site must have a minimum of four pages: Home, About Us and Contacts,
plus one other page each linked via a common navigation system, to achieve a
pass grade. These pages must be properly populated with good quality
content appropriate to your business idea.
For excellent performance the site should apply the use of CSS in your own
custom style sheet above that provided by the basic website template.
30
W3:
You are expected to display evidence that you have taken into account
Responsiveness: accessibility for people with disabilities. This includes clear use of headings
and sections within the written content; clear use of labels for images; web
page titles clear and informative etc.
For excellent performance the site should scale when the size of the viewing
screen changes to enable both PC and mobile user to interact and engage with
content.
10
W4: Customer
Engagement
You should demonstrate the ability to include at least one third party plug-in
such as Facebook, twitter or Linked-in to achieve a basic pass.
For excellent performance the site should demonstrate the use of a range of Emedia: Video, social network tools, audio, picture galleries, event calendars,
maps etc. to enhance customer or supplier engagement with the site.
This part of the assessment provides you with an opportunity to develop the
WOW factor to your website. Higher marks will be awarded to those students
that demonstrate they have researched and applied innovative approaches to
engage customers with their business idea. Examples of WOW factor can be
sorting functionality for tables, use of JavaScript for adding more interaction
to the website and use of cookies to recognise returning users.
30
W5: Creativity,
innovation and
artistic merit
10
10
100
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Marking Guidance
Introduction
Short introduction to the document outlining what the document will cover.
This should just be a short paragraph.
R1: Business
Outline
For excellent performance the student must provide a clear outline of their
business which should include the following areas:
Position in market place: i.e. who the main competitors for product
or service are or if the product or service is unique identify why.
Clearly identify a unique selling point (USP) of the business idea.
Marks
5
10
R2: Justification
Use of relevant
literature and
structure and
grammar
Resources Section
You must also include evidence of all of the CSS codes that you have
added to your website above and beyond that provided by the
template. This should be examples from the customised cascading
style sheet (CSS) that you will have added to your website.
45
30
10
100
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