Assessment Method

Mini Viva 40%)

Proposal 60%

Assignment 1 (INDIVIDUAL) 10%

1.
2.
3.
4.
5.
6.
7.

8.

9.

Each student needs to find five (3) latest articles on

Celebrity Endorsement and (2) latest articles on Instagram.
Latest articles are defined as the articles published within
the last 5 years (dated from 2011 to 2016).
Read and print the chosen articles. Then the students have
to analyze the articles based on this format:
State the title, author and publication information (eg. Date,
Publisher, et cetera).
Identify the scope of the article
Identify the purpose of the article
State the methods used in the research
Discuss the analysis used
State the findings from the research
State your own opinion in relation to the research (For
Example: You agree or disagree with the
findings/research/article and state the reason).
Compile all articles and the report for each article (all together
maximum 10 pages ONLY). Dont forget the cover page- please
write your name, matric number, course code/name and
coursework.
Bind and sent it to your lecturer (EITHER IN CLASS by WEEK
6. I DO NOT ACCEPT FINAL ASSIGNMENTS THAT ARE SENT
THROUGH EMAIL, PLEASE PRINT THEM. LATE ASSIGNMENTS
WILL NOT BE ACCEPTED. I F YOU CANT MAKE IT ON TIME,
THEN SEND IT TO THE LECTURER BEFORE THE DUE DATE. NO
EXCUSES WILL BE ENTERTAINED.

Assignment 2 ( INDIVIDUAL ) ( 50%)

LETTER OF TRANSMITTAL
ACKNOWLEDGEMENT
LIST OF TABLES
LIST OF FIGURES
1. Chapter One:
Introduction
Background of Study
Research Problem
Research Questions
Research Objectives
Scope of Study
Significance of Study
Limitations of the Study
Definition of Terms
2. Chapter Two:
Literature Review
Introduction
(Independent Variables)
(Independent Variables)
(Independent Variables)
(Independent Variables)
Theoretical Framework
Hypotheses
3. Chapter Three:
Research Methodology
Research Design
Survey
Ethical Considerations
The Population and Sample Size
Measurement and Scaling
Pilot Study
The Field Work and Data Collection
The Data Analysis
Frequencies
Reliability
4. Chapter Four:
Findings
Background of the Respondents
Reliability
Hypotheses Analysis
Findings and Discussions
5. Chapter Five:
Conclusion
Summary of the Findings
Recommendation
REFERENCES ATTACHMENTS

i
ii
iv
iv