SHIVAJIRAO JONDHALE INSTITUTE

OF
MANAGEMENT SCIENCE AND RESEARCH

STUDY OF DISTRIBUTION CHANNEL OF

HUL
(Hindustan Unilever Limited)

Submitted to
Prof Mr. Akshay Joshi

Submitted by
Abhishek Chavan
Harshad Kadam
Rahul Adhav
Sandeep Pal
Chetan Jadhav

Sr
no.
1
2

3
4

Name of chapter
Introduction Hindustan Unilever Limited
About distribution network of HUL
2.1. Evolution over Time
2.2. Detail Overview

Page
no.
1-8
2-9

10-11

Channel Design
Initiatives taken to Improve the Distribution
Network
Field Force Management

Content

12-13

14-16