Benjamin Michael McFerren

335 Ocean Dr. Apt. 106 Miami Beach, FL 33139

786-357-1485 * mcferren@seasidesyndication.com

Develop market-disruptive products & venues; execute business effectively through efficient production & inexpensive viral marketing.

University of Pittsburgh, Pittsburgh, PA College of Business Administration: Marketing 12/02

University of Puerto Rico, Rio Piedras, PR National Student Exchange 12/99

Founder Executive of Brand Development Founder, Product Development

Sea * Side Syndication
www.seasidesyndication.com
Miami Beach, FL 7/07 - Current
• Produced Content Management
Systems, Brochure-ware Websites
& Great Presentations
• HTML, CSS, PHP, MySQL
• Website and MySpace page
creation: Miami Dade Young
Democrats, Pavlov Pictures,
Miambient, ECOMB,
Medicholistic, & The Miami Beach
Community Development
Corporation
Environmental Coalition of Miami Beach
www.ecomb.org
Miami Beach, FL 3/07 - Current
• Non-Profit Fundraising: $51,000
• Lobbying local government for
beach cleanup budgets and
recycling programs
• Campaigning local residents,
businesses, & non-profits to
become members of the coalition
• Recycling PSA creation & funding
• Eco Art Gallery by the Sea – South
Beach Beach Trash Can Decoration
Fund Raiser
AP Ed Ventures
www.teachade.com
Miami, FL - Cambridge, MA 7/04 - 7/07
• Researched the educational
technology industry through web
investigation, school purchasing, and
teacher, parent & student interviews
• Developed interface, business
model, & content (200,000+ records)
• Project managed web developers in
the U.S., China, & India to produce
online community platform/CMS
• Recruited users from online forums,
teacher conferences, & focus groups

Site Development & Content Procurement
Clinton Foundation, Convex Group
www.clintonfoundation.org
Atlanta, GA 1/04 – 7/04
• Creation of the Presidential website
to coincide with the unveiling of
the William J. Clinton library in AR
• Indexed 25,000 presidential
documents into a searchable-
browse-able database hotlinked to
articles, book excerpts, pictures &
other multimedia (Video & Flash).
• Article coordination among writers,
editors and web developers
New Business Development & Media Buying
Fitzgerald & Company
(McCann Erickson & IPG)
Atlanta, GA 5/03 - 12/03
• Coordinated agency departments to
construct RFP's while studying
Market Analysis, Consumer
Targeting, & Strategic Partnerships
• Successful client acquisition:
Rubbermaid, GMAC Insurance &
Carrols Corp.
• Produced insertion orders and
helped assemble media plans for
Durex Condoms, Raymond James
Financial, & Afflac Insurance
New Business Development
Krome Communications
Pittsburgh, PA 1/02 – 4/03
• Qualified Prospects & Secured Sales
Meeting Appointments from Cold
• Coordinated RFP Production among
the following departments: Public
Relations, Ad Production, Media
Relations, Campaign Development
• Account work:
– Allied Security
– Bayer Corporation
– Atlantic Luggage

Production Founder Assistant Director of Sales

Fox Sports Net Pittsburgh
Pittsburgh, PA 8/02 – 11/02
• Video production & coordination
among departments:
– Camera Set-up/Control
– Talent Coordination
– Directing & Producing
– Cutting & Editing
Phat Kat Publications
Pittsburgh, PA 9/00 - 6/01
• Founded and managed all areas of a
weekly dining guide:
– Advertising Sales
– Layout
– Content & Illustration
– Print & Distribution
Augusta GreenJackets Baseball Club
Augusta, GA 4/98 - 8/00
• Sold Outdoor/Print Advertising and
Group/Season Tickets
• Coordinated special event
promotions, customer relations, and
game day preparations
• MLB Winter Meetings '98, '99

Intermediate Spanish, HTML, CSS, PHP, MySQL, PC, Mac, Microsoft Digg, Del.licio.us, Google Suite, Drudge Report, MySpace, Facebook,
Office, Paint.net, Filemaker, Skype, Skype, iTunes, GoToMeeting, Congdon, Pandora, onlybucs.com, Blogger, Feedburner, archive.org,
OOTP, Firefox, Safari, IE, Pligg, OpenOffice, Firebug, Crimson Editor Wired, TechCrunch, eschoolnews, Flickr, Wikipedia, WebAlert, NetFlix