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deSIGN
tHe
ISSue
Pg 05
Pg 11
Pg 13
Emotional
intelligence
- 10 mistakes to avoid
roshan says
a Graphic DesiGn
career?
Managing editorial
art and design
for The Star
We spend a day with
Tung Eng Hwa and find
out what his role entails.
Pg 03
Top 10
People mistakes
leaders make
George Kohlrieser
lists the 10 most
common mistakes
leaders make with
people. Pg 05
Frustrated at work
EQ vs IQ
Warm regards,
Roshan Thiran
Editor, myStarjob.com & CEO, Leaderonomics
Find your
ideal job at
myStarjob.com
EDITORIAL
Editor
RoshanThiRan
ContributingEditors
LiLyCheah
evangeLiaChRisTodouLou
debbiepozzobon
SubEditor
LeeKaRyean
Layout,Art&Design
Tungenghwa
l Editorial | mystarjob@leaderonomics.com
MohdizudinisMaiL
MohdKhaiRuL
zuLhaiMibahaRuddin KaLaiseLvi
hassanbahRi
Muhdhafeez
adznaMsabRi
shawnng
Lisanneyeoh
Writers&Contributors
angieng
l Advertising | imran.hashim@leaderonomics.com
jessiCaong
eLisadass
anghuiMing
jaMesLee
RiCKngu
ReshanpiLLai
SalesManager
iMRanhashiM
iSnap me
for a video
http://thestar.com.my/isnap
graphic
Designer
By DEBBIE POZZOBON
debbie.pozzobon@leaderonomics.com
Tung Eng Hwa (third from right) enjoys seeing everything come together on a page.
services, may require his urgent feedback.
He currently has three teams that report to
him: creative layout, graphics and illustrations and the iPad driven The Star Editors
Choice edition. He may be asked to provide
assistance with layout, pictures, ideas, or
illustrations or his favourite infographics. An example of an infographic is the
visual on the front cover of the budget
edition. It is a graphic or picture that
also contains text and information that is
descriptive and explanatory. Some of the
mails may be to do with the issue that is
going to print that day, whilst others may
embrace forward planning for issues taking
place in the future.
Whilst doing this, various people pop
their heads over his screen, or rush into his
office to ask for his input or suggestions
on a range of creative issues. The pace and
pressure of the work is high, and energy
levels need to match these demands. One
of Tungs challenges is that he often has
to come up with a creative concept on the
spot. This is not always very easy! As if
that were not enough, he then still has to
explain his sketch or translate his idea into
a framework that is understood by his audience. My advice to young people that want
to enter this profession is that they must
be able to actually draw. When I say draw,
I mean sketch with a pencil, and not with
a mouse. Over and above this, they must
be able to communicate well to present,
explain, or even sell their ideas.
It is now time for Tung to get into the
field and see how his team is faring. He
checks on the progress of his designers
and illustrators to see if everyone is on
track, and whether he can be of any assistance. New work is also assigned to team
members at this juncture of the day. It is
common to see him and a designer huddled
over a computer debating how to layout
a page, or make an illustration or graphic
look more appealing to the readers. Tung
encourages his team members to look at
the piece that they are providing creative
input for, with the eyes of a reader who
does not know anything about the background of the story. How do you get the
readers attention? is a question he asks his
team regularly. We need to use the content
and the visuals to stimulate an emotion in
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MORE INFO
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leadingthebusiness
PRICE
THE EXPERTS:
REGISTRATION DEADLINE
28th Nov, 2012
With over 50 years of experience combined, our consultants know exactly what it
takes to get you to the next level.
Carlo Peratoner
Gerry Mattia
is a consultant with
TRI Corporation and
founder of Mattia &
Associates, Inc. She is a
member of GEs Global
Leadership Training
Center in NY, and specialises in Leadership &
Team Development and
creative Management
Training.
Roshan Thiran
is CEO of Leaderonomics.
He was previously Director
of Global Talent Management with Johnson &
Johnson and was also
with GE for more than
12 years. Roshan has
won numerous awards,
including a Global HR
award and the Malaysia
HR Leader Award.
Eric Lau
PeoPle Mistakes
leaders Make
By GEORGE KOHLRIESER
mystarjob@leaderonomics.com
takiNg time to
boNd with people
1 Not
focusiNg oN
developiNg taleNt
3 Not
takiNg emotioNs
iNto accouNt
5 Not
coNflict
iNeffectively
6 maNagiNg
driviNg
chaNge
7 Not
eNcouragiNg
8 Not
others to take risks
motivatioN
9 misuNderstaNdiNg
Make tiMe
to bond
with PeoPle
activities
rather thaN
10 maNagiNg
leadiNg people
People hate it when they are treated
like cogs in a machine. Management
is, though, so much about controlling,
administering and planning activities,
and, by extension, people. Leadership,
on the other hand, involves inspiring,
encouraging and bringing out the very
best in people by building a sense of
trust and by challenging them to take
positive risks. To be a leader and not
just a manager, you need to focus,
therefore, on people as people. That
takes time and attention, and takes us
back to the basic of bonding the antidote to People Mistake number 1.
10
cReate a cRiticisM-FRee
enviRonMent
9
set up a cReative think-tank
By SHAWN NG shawn.ng@leaderonomics.com
Top 10
ways
4
To make
your
workplace
more creaTive
iSnap me
for a video
lead by exaMple
2
pRovide cReative
outlets
Make it known
http://thestar.com.my/isnap
designate
cReative spaces
Leaders have to
demonstrate their
openness and
receptiveness towards
creativity in the
workplace. By
their example,
the culture of
creativity will then
be embraced and
carried out
throughout
the
organisation.
1
RewaRd
cReativity
stEFan sagMEistER:
AGMEISTER is considered a
legend by many in the graphic
design world. His work is
raw, real, and personifies the
word cutting-edge. It takes
a good designer to produce attractive
work, but a true avant-garde to make
you experience sensations youre not
completely sure you should be feeling.
He espouses the belief that all work
should be genuine. The realist in him,
however, understands that while it
may be difficult to make great longterm choices and impossible to always
stay on the right side of things, one
can still try.
The award-winning designer
received his first Grammy in 2005 for
art directing the Once in a Lifetime
box set, by Talking Heads. He then
went on to bag another in 2010 for
his design of the David Byrne and
Brian Eno album Everything That
Happens Will Happen Today in the
Best Recording Package category.
As evidenced by his Grammy
awards, Sagmeisters design journey
was one, very much influenced by his
experience with music. He reminisced
about being in a rock band when he
was 14 years old and becoming interested in album covers. About a year
later, he began writing for a small
magazine in a neighbouring town.
However, not long after this he found
himself managing the graphic layout
instead. This transition happened
quite organically as the magazine
was involved in music and constantly
needed graphics for the music festivals
it organised.
Sagmeister admits to having somewhat of an edge as he discovered his
passion early in life. He failed to gain
admittance the first time he applied
to the highly competitive University
of Applied Arts, Vienna. There were
about 300 applicants for 10 places
and candidates had to slog through a
Association of Accredited
Advertising Agencies Hong
Kong) competition. At that
point, Sagmeister did not
realise the stir he would
cause by depicting a traditional image featuring four
bare male bottoms. There
was quite some controversy
around the poster and he
recalls getting booed and
hissed at during the 4As
award ceremony. The daring designer, however,
would not have had it any
other way and stuck to his
beliefs that having guts
always works out for me.
Sagmeister soon grew
tired of Hong Kong
and returned to the
United States where
he set about pursuing
work with M&Co, the
acclaimed late Tibor
Kalmans graphics studio. Kalman had always
been one of his heroes and Sagmeister
was determined to land a job there. He
was relentless and hounded Kalman
with calls until he finally persuaded
the design guru to take him under his
wing. Six months later, Sagmeister
opened his own studio when his mentor decided to close shop and move to
Rome to work as a full-time editor for
Benetton. Sagmeister Inc was born,
and its arrival was announced with yet
another one of his provocative pieces,
a card featuring his own nude figure.
Work was depressingly scarce at
first and none of the record labels
he approached seemed interested.
Sagmeisters fortunes changed dramatically, however, when he snagged
the opportunity to design a CD cover
for a friends album, H.P. Zinkers
Mountains of Madness. The complete
CD packaging includes a red-tinted
transparent case showing a close-up
of a calm mans face. By using the
principles of complementary colours,
s th
m e m o ry i
T
of
t
r
a
he
sagMEistERs
WoRk is RaW and
daRing, and hE
WoUldnt havE it
anY othER WaY.
iSnap me
for a video
http://thestar.com.my/isnap
o f pa y i n g att e nt
t
r
a
i
Sagmeister designed it
in such a way that when
the album is removed
from the case, the facial
expression of the man
dramatically changes to
one of frenzy in shades
of red, white and green.
Mountains of Madness
won Sagmeister the
first of his Grammy
nominations. This
sent a clear message
to the world that
Sagmeister could
indeed deliver. From
that point on, a
steady number of
job offers started
streaming in.
The rest, as
they say, is history
and Sagmeister
has never looked
back!
on
HOW many of you have noticed that understanding something does not guarantee that
you will be able to recall it? Have you noticed
that your mind has a mind of its own? Ever
get to the bottom of a page and wonder
what you just read? Forget someones name
a few seconds after you heard it? How about
telephone numbers? Study material? The list
goes on and on.
In order to remember something you must
pay attention! You brain is bombarded with
information every day. Far too much informa-
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iSnavidpem
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SAGMEISTEEcRhAIR
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cAREER
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GRAPhIc dESIGn
FA Artist/Junior Designer/Visualiser/
Strategist
Senior Designer
Junior Art Director
Senior Art Director
Assistant Creative Director
Account Executive
Manager
Senior Account Executive
Manager
Creative Director
Associate Account
Director
Account Director
Senior AccountDirector
Regional Account
Director
Head of Client Services
lEvIS PIlES
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Visualiser/Junior Designer
Senior Designer
Creative Head
Creative Manager
oThERS
l Academia
l Digital Development
(web, social media)
l Publishing House
l Photography
l Styling
l Tattoo Art
l Freelancce
l Printing
l Production
House
10
what is it like to
In-house desIgner
be an
in-house
Designer?
By LISANNE YEOH
lisanne.yeoh@leaderonomics.com
Career FaCts
Graphic
designers create
visual concepts by
communicating ideas
that
,
, and
inspire
inform
captivate
customers.
Colour, images,
and logo designs
Employment
of
graphic
designers is
projected to increase
by 13% from 2010
to 2020 in Malaysia - as
high as the average for
all occupations.
Adobe
Photoshop
and Adobe
Illustrator are the
most sought after skills
in the graphic design
field.
agency desIgner
11
arT professor
InspIrInG ThrouGh research and TeachInG
By EMELIA ONG IAN LI
emelia.oj@gmail.com
Professor
Izmer from
USM
passionately
teaching his
class at the
School of
Arts.
places To
sTudy desIGn In MalaysIa
The ARTisT
aTIonally
Tern
arT and desIGn In
y
ud
sT
To
s
ol
ho
sc
GreaT
& Singapore
n, France
College of Desig , San Francisco
1. Art Center
ts
College of the Ar ne Arts, Beijing, China
2. California
Fi
of
y
em
ral Acad
, Rhode Island
3. China Cent School of Design, Providence
d
on, U.K.
4. Rhode Islan of Art/Imperial College Lond
ge
lle
Co
5. Royal
versity, Sweden rk
6. Ume Uni
Yo
sual Arts, New
, Brazil
Vi
of
7. School
tlica do Paran dia
Ca
e
ad
id
rs
ve
ni
In
U
,
ad
cia
if
ab
nt
ed
Po
8.
n ,Ahm
d
stitute of Desig
9. National In rsity of Art and Design, Finlan
ve
ni
U
ki
sin
el
H
10.
12
By AUDREY TONG
audrey.tong@
leaderonomics.com
Book smart
vs
street smart
2. Join A society
3. Volunteer!
4. Attend A cAmp
LIMITED
SPACES LEFT!
SIGN UP TODAY!
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H
By VICTOR LOail.com
gm
@
or
loh.vict
ent in
years you sp
the 14 to 16 e to university
in
n
ar
le
u
HAT did yo
imary on
stem, from pr
today?
the school sy to where you are in life ugh
nt
th
va
t
been pu ro
that is rele
obably have your primary and
pr
ld
ou
w
u
Yo
ut
ic excellence
grill througho
the academic ld repeatedly that academ g in
scorin
ing to
as always on
hool years, be
secondary sc ng else. The emphasis w for school kids, a badge of
is
ythi
trumps ever Getting As was, and still
tivities if they
.
curricular ac
examinations s would push away extra
nt
honour. Pare tuition.
ught a little
ith
. Things are ta thrust. You find
interfered w where you sink or swim
ic
e academ
University is level, albeit with the sam answering multipleof
is
d
th
s
ea
st
at
y
s right. In
ter. Sentence
differentl
to think. That analyse the subject mat the final
ve
ha
w
no
to
you
ow
fficient to kn
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choice questi graphs. Its no longer su rive at this conclusion.
ra
ar
morph into pa have to show how you about socialisation skills?
t
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it
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in universi
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to
Where do
ou
in
IQ
neglected in
e transition
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how
years, often
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ro
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th
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day-to-day in
to people arou e self, in everything from
th
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one handles adverse situations.
ve started pa
at people ha becomes a great
or
th
g
s
in
ar
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ye
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al
10
ch
e last five to
s
e workplace
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,
as
EQ
EQ
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at
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over
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al
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ta
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vi
is
,
di
th
Often
retain
illiant in
nies. These br companies have failed to e root of these
pa
m
co
od
th
go
ve
The respecti ion that EQ is probably at
appreciated.
spic
su
ng
ki
ea
sn
rveballs
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deal with cu This
.
equipped to
lly
em
fu
th
t
problems.
il
no
fa
s
e
duals ar
mechanism
ng
ing in
pi
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co
la
When indivi
r
ei
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th
em at work,
ates. A manag
thrown at th managers and subordin oyees frustrations and
pl
th
applies to bo able to pick up on an em not have the skills to
ay
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m
t
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w
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essential - ho ople and
eir best.
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see through
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le
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ab
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ar
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subordinat
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h developed
him or her to
to situations
Someone wit e silver lining, enabling other day tomorrow.
an
to th
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ti
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ac
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om
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ul
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w
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es
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generation
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t? While our iran Hidup,
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How does EQ t in school called Kemah hat
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omics than
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.
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teac
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s
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taught copi ions with fellow studen
re told, don ong
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as
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throug
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st get al
under the pu
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probably fell oks/school, dont be di
on
bo
This generati
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Perhaps not!
amongst vari ation Y fare any better? ult, self-absorption. It is
fa
Does Gener
ent, and to a get Gen-Yers, and vice
lf-improvem
thrives on se t that employers do not up and questions
ks
en
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se
it
it
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fi
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en
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es
-t
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comes to sust learn or seeing a start-up known to be brilliant,
as
to
w
long enough e Jobs, founder of Apple, The words college
The late Stev y difficult to work with. didnt finish school.
tremel
had
name. Yes, he
w
as ell as ex
company his In fact, you would say he ost
ac
lly
ua
us
.
m
e
ce
fi
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a dictator in to the workplace. Yet he ity sold millions
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m
on
ca
rs
it
. His pe
when
test
little or no EQ reneur of our generation the company to the grea
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ul
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ve to do with
of Apple prod able. So what does EQ ha s lacking in social skills
in
ap
uld work
heights imag hing to do with it. Perh
m he knew co
ho
w
d
le
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er
op
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to hire
the foresight ounded himself with pe ute and
d
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he
lf,
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rr
ac
him
He su
way, Jobs was
nnical style.
with his tyra d EQ. So in a roundabout ow the type of people he e
pe
w
kn
highly develo himself well enough to ccess. Now that is what
g
su
savvy, knowin el the company to great
op
needed to pr
l intelligence.
h
call emotiona
ation for yout r,
life skill educ
r
te
fo
ke
ar
te
m
ca
vo
ng
ni
te ad
or, award-win
is a passiona
h
n Victor Loh e is also a best-selling auth ould like to connect wit
w
H
u
n.
yo
re
If
.
ild
ur
ch
ne
d
re
an
ner and entrep
.
corporate trai at loh.victor@gmail.com
m
hi
l
ai
em
,
m
hi
ce
ligen
intel
ional
emot
intelligence quot
ient
13
14
ausE
ExErcisE your
crEativE juicEs
shaPE shiftEr
Add a few strokes to turn as many circles as you can into other
shapes, objects and anything you can come up with. Give yourself
three minutes and see how many you can complete.
Use free association and forced association to link the two random words.
Example:
Apple
Apple Pie
Dessert
Ice Cream
North Pole
Apple is the ingredient for apple pie, which is a type of dessert. Ice cream can be served
as dessert as well. Ice cream is cold, and so is North Pole. Theres a movie about the North
Pole called Polar Express, which is about a magical train.
Flower
_______
_______
_______
_______
_______
Flip Flop
Giant
_______
_______
_______
_______
_______
Computer
Pain
_______
_______
_______
_______
_______
Wedding
Chicken
_______
_______
_______
_______
_______
Rain
in common
Example:
They both have something you need to
change regularly: coffee filters and baby
diapers. They both smell good. Too much
or too many of them will decrease the
amount of enjoyment they provide.
coffEE
and BaBy
Explanation:
Playground
and War
Explanation:
rumours
and affairs
Explanation:
coconuts
and craBs
15
Dear CareernoMerS,
Selina
Hi Selina,
Perhaps they had similar superiors in the past, and have learned
these bad behaviours from them?
They now feel that you need to
go through the School of Hard
Knocks so to speak. Either way,
the more of these ironies that you
have to endure, the stronger you
get. However, if the stress becomes
unbearable, you should consider a
change in jobs.
Frustrated at work
or she has a lot more experience
than you do, and that the person
are so good that you really wish to
learn from them.
They may or may not agree.
Some may, but most would rarely
turn down the offer to be the
Big Sister/Big Brother figure for
someone else. By asking them
personally to be a mentor, it
makes them feel like you are not
a threat to them. Instead, it gives
the impression that you want to
be taken under their wing and
be guided by them. They become
your guru/sifu and you would
become their disciple. You would
thus neutralise their tendency to
go against you, and you might
even find that they would teach
you and defend you in the future.
They would want to protect you,
as your performance would be a
direct reflection on them personally,
as well on how effective their training is.
And lastly, please reflect on your
actions as well. Let it not be because
of your own attitude/actions at
work that this situation has arisen.
Sometimes, we only see others as
the cause of the problem and forget to analyse our own actions. It
is good to take time to ensure you
have displayed the humble, learning
attitude and respect for your seniors
before you start believing that the
fault lies externally.
I wish you all the best, Selina,
and I hope that this helps. If all else
fails and you find yourself being so
stressed out and constantly anxious
about going to work, it may be wise
to consider a change in job so as
not to sufferfrom anxiety attacks or
depression.
Regards,
Hi Selina,
2. keep your
frienDS CloSe,
anD your eneMieS
CloSer - Sun Tzu
4. Draw bounDarieS
elisa Dass
n The opinions expressed are
those of the authors and not necessarily those of myStarjob.com
multiculturalism
and cross-cultural
collaboration.
Andrew
Filipowski shares
An organisations
culture
determines
its success, writes
Roshan Thiran in
Be a Leader
What is
Debbie Pozzobon
sheds light on
shared
services? TalentCorp
how
to manage and