[Business Plan Worksheets]

[Month, Year]

05-44556677

JAWAYO ENTREPRISE
Business Plan
2016

General Contact Information

Name:

Address:
Phone:
Email:
Website:

NAZRUL SYAFIQ , MUHAMAD IZWAN HAKIM,

MUHAMMAD EZZANI
NO.9, NOU CAMP, BARCELONA, SPAIN
014-536 8607
JAWAYOENTREPRISE@GMAIL.COM
SEASAVER.COM

Insert Organization Logo Here

Table of Contents

Executive Summary

Description and Overview

1.1

Description of the Business Opportunity

1.2

Business Description

1.3

Mission Statement

1.4

Long-Term Goals

1.5

Business Objectives

1.6

Business Risks

Marketing Strategy
2.1

Competition

2.2

SWOT

2.3

Customer

2.4

Product or Service

2.5

Pricing

2.6

Location or Distribution

2.7

Promotion

2.8

Marketing Strategy

2.9

Sales Forecast

Business Operations

3.1

Production Costs

3.2

Facility & Maintenance

3.3

Equipment & Hardware

3.4

Furniture & Fixtures

3.5

Labor & Salary Requirements

3.6

Taxes: Payroll, Other

3.7

Expenses & Capital Requirements

Financials
4.1

Operating Budget

4.2

Profit and Loss

4.3

Capital Expenses

4.4

Pricing Strategies

Additional Add-Ons
5.1

Start-up Financing

Appendices/Glossary

Executive Summary

Instructions: The questions in each section will help you as you plan to build your business
into a successful business. The questions in italics will help you with the text of your
actual business planning document.
The Executive Summary will be written after all of the other sections are complete. It is
a brief summary of the overall goals of your business and how you intend to accomplish
your goals. It answers the questions:
What is the business opportunity? How does this business satisfy that opportunity, that
customer need? What are key features of your product or service and your business plan?
What is your sales revenue forecast and key financial projections? Briefly, what are the
relevant future trends and your business risks? Why you are uniquely likely to succeed?

Description and Overview

1.1

Description of Business Opportunity

Who is the customer and what product or service are they buying?
How do they use the product or service/Why do they purchase it?
What do customers need that is currently not available?
Is the need in the market growing?
What changes are occurring that effect purchasing choices?
How did you get the idea?
Why are you especially likely to succeed?
The customers that we target is someone that do their business at the sea,
beach and lake like. The business is something like resort owners,
aquacaltures, and organization that handle the sea. This product name is Sea
Dusbin witch use to clean the rubbish at the sea. This product is needed for
the customer because to keep the enviroment of their business clean from
rubbish. This Sea Dusbin is easy to use just take the machine in the sea or
beach so the machine will operates itself. Customers need this product
because it is a machine that can solve the marine pollution and no need to
use human power. In market growing, this product will be a something that
targeted customer need it is a product for the customers to keep their
business. There no effect for purchasing choice because this is the first
product that we build to control the marine pollution.
The idea for this product come from the our research for marine pollution.
The marine pollution in this world are to bad, so we create something that
can solve the problems. We create the Sea Dusbin as a simple machine so
everyone can use it easily. The success of this product is not only for us who
create this product but for everyone in this world bacause everyone use sea,
beach and water in their dailylife. The successful of this product is keep our
marine environment always clean.

1.2

Business Description
What is your product or service?
Why is it unique?
Who is the customer?
Where will you sell your product or service?

Why will customers purchase it?

When will you be ready to sell it?
Do you think you have done your planning adequately? What do you need to
investigate further?
Our product is a machine that can clean the sea from garbage and rubbish at
the surface of the sea. Our product is unique because it is the new product
that never been use before in Malaysia. This product can easily help worker
to clean the seawater besides use their strength. This also can be uses to
whom that have pool and lake.
For our product, every government sector such as Majlis Penbandaran and
Marine company can use our product to use clean the sea that in their
charge. Besides that, owner of pool and lake also can use this product to
keep clean and beautiful their place. We will sell our product at our store
and we also sell online. We provide delivery and also teaching on how to use
our product until them capable to use it.
Why they need to buy our product? Our product to easy their work such as
work under the hot weather at the sea. Besides that, our product can work
faster and saving time. The cost of our product also are not such high and
affordable to buy it. Our product ready to sell when all our product are
finish and got license from the SIRIM. We also will provide warranty for 2
years and manual on how to use it.
We think that our planning on this product are timing perfectly and we about
to produce another product soon as possible. We already design a new
product that give a huge convenience to public. This is suitable with our
company motto that is Healthy Environment, Blissful Life.

1.3

Mission Statement
What is the overall purpose of the business?
It does what, for whom?
Why is that valuable or significant?
In what way is business superior to other existing or future businesses?
Our mission is to make people realize the importance on the sea
environment. When our environment clean, this will encourage the tourist
to visit our place more frequently. Besides that, our mission also to save the

marine ecosystem from endanger by the irresponsible human waste. This is

very valuable to keep our environment long lasting.

1.4

Long Term Goals

What is the long-term contribution of this business to the owner, customer,
community or investor? Consider profits, product innovation, social welfare.
These goals do not have to be measurable.
Our long term goals is to be the best company that provide a product that
will keep our environment and surrounding clean. Our company also set a 95
percents positive customer feedback regarding on product services. We also
target to get Malaysian Government contracting and this will keep company
to grow big and bigger.
Our long term contribution to the customer to keep on provide the best
service and keep updating towards the product they buy for. For the
community, we hope that our product is environmental friendly and serve
the best. For our investor, we hope that will keep to invest in our company,
and we will sure that we will give them more profit and wealth towards their
trust in our company.
Our company also planning on to variety our product, not just focus on sea,
but on land and air pollution. Our company also sets to launch or export our
product to worldwide.

1.5

Business Objectives
What measurable, objective accomplishments are expected each year in the
first year? First three years?
What do you want to do? By when?
The objective for apply this produt in the market is to introduce the
customer to a product that can help their business in a good way like keep
the marine environment clean. For the first year, our target is to sell for the
any organization that keep the environment of the sea and beach. The
target for the next years is anyone that interesting to use our product for
their business like owners of resort and someone that do aquaculture. If we

achieve the early target we will make and improvement for the product that
can be more effective.

1.6

Business Risks
What are the possible risks in this business?
What future trends could affect the market for your product or service?
How do you expect to minimize their impact on your business?
The possible risk in our business is the customer scared and not believe
toward our product because of our product is new product that never been
used or test before. So, we will made a demonstration towards our product
to give a better vision and trust to our product.
For the future trends, we think our product not affect much because after
they use it, they will satisfy and keep on use it. Besides that, we will keep
on innovation and build more product that will easier for them to use.
Our product is new products that provide service to clean the sea
environment, so there might be no impact towards our business from other
company that still use the manpower to provide service. Our product will
give more saving time and handwork because it can work by just using
remote.

Marketing Strategy

2.1

Competition
What major companies offer products or services similar to yours?
For each:
What do customers like about their product? Dislike?
Who are their customers?
What is their price?
What is their reason for success?
What is their potential weakness?
How will you be different and better?
In business world, there are always a competition between each other. For
our company, right now there are no same or similar product like us but
there are might be same service like our product provided. They provided
sea cleaning services that use manpower to work for them, different from
us, that use our machine to work besides the manpower.
At this moment, all the customers use their product because there are no
alternative way to clean the sea environment. Some customer the we survey
have complaint towards their service such as their time frame of work
dragging and their work are not so tidy and clean.
That company customers right now take some tender from government such
Manjlis Penbandaran Manjung, owner of Resort and Chalet that nearby the
sea or lake. The price are quite expensive and not reasonable with their
work given. The price for their service need to pay every month depend on
their contract while our product just only one pay and can use until can.
Their success now because there are no other company compete around
them and they the only one that do the service. So, the customers somehow
need to use their service anyway. Their potential weakness is that, their
cleaning sea environment not their major business, so they just take for
granted to made a profit for this.
For our compant, we will just focus on our services and product just for sea
cleaning and environment. We also will keep product and innovate for
advance product just to improve and give the best for the customer with the
price that they paid.

2.2

SWOT
Think about the business you plan to start.
What are its greatest strengths?
What are the biggest challenges?
Think about the market and the area.
What are the external influences on your business?
Which are opportunities?
Which are threats?
The business will start by promote this product to any organization like Majlis
Daerah. This is a new first product so we need to promote to our targeted
customers.
The greates for our product is the first new product that can solve marine
pollution by eliminate the rubbish at the sea. Then, this product is easy to use
by anyone and it no need to use human power because the machine will
operates by itself. Other than that, this Sea Dusbin can keep the marine
environment is clean condition. That is a advantages for the customer and
everyone that use the sea. The biggest challege for this product is about the
product is still new and before there are no any product like this. So the
problems is to promote this product to customer and make them confident to
buy it. The market for this product is more toward the customer that handle
their business at sea, beach,lake and river.
The external influences on this business is about the technology we use to crate
this product. We need to consider the technology use bacause if this product be
a best product the technology provider for this product will increase the cost for
their technology.
The opportunities for this product is the use of it. This Sea Dusbin is a machine
that operates by itself and no need human power and it use a system that same
with vacuum. The unique of the technology will be opportunity that can make
the customers more interesting.
The threats fo this product is maybe some organization will plagiasm our
product for their benefits. This product is new, so that maybe happen and this
case can make our selling repution more bad.

2.3

Customer
Who is your customer?

What do they need, which is not currently available to them?

Where will they buy your product or service?
Do they have the money to buy it?
How many customers are there in your business area?
How often will they buy your product or service?
Our customer is the government sector that in charge of the sea. Besides
that, our customers are the owner of chalet or hotel that has pool or lake.
Before this, they might use the contract worker to keep clean the sea, lake
and pool. They need to pay them every month just to keep clean and this is
not good because they just waste their profit.
Anyone who want to buy or product can come to our address given and also
can buy online to our website. Our company will provide full training on
using the product and will delivery to whom that buy online from the
website. The price of our product is reasonable and no need to further the
payment like they pay to the contract worker every month. We think that
the government sector and the owner of the chalet or resort dont have
problem to buy our product.
Right now, in our business area they already about 15 customer that are
potential to buy our product. Majlis Penbandaran Manjung also already
contact us to discuss on buying our product, where this show a good sign for
our company. The customer can buy our product just once and if they want
more, we can provide the product. If there are problem, they can bring back
to our shop or call us and we will come to service the product.

2.4

Product or Service
What products and/or services will you provide?
What is your experience/expertise in producing the product or providing the
service?
What is your capacity to manufacture or provide the product?
Do you need to source any materials? Do you have access to all inputs needed?
How will you maintain the quality of your product and supplies?
How might the product or service develop in the future?
The product is a machine that use a system like vacuum to eliminate the rubbish
at the sea. The product name is Dusbin Sea. The product is easy to use for
anyone because it operates by itself.

Our expereince in producing the product is not to much, this is our first project
but we will work hard to success in this product. For the first year we just
expected to manufacture around 30 product and if the selling is more benefit
that we expected so for the next year will be more. This product use technology
and material from other so we have cooperate with some company that can
provide us the.
We will always maintain the quality and supplies of our product and improve it
for more effiency. For the future, this product will be more improve. The scope
for the improvement included the size, power, capacity of the rubbish can store
and more efficiency.

2.5

Pricing
Do you want to attract customers? What price do you think you would set to do
that?
How much will it cost to make and deliver the product to your customer?
What is the range of prices currently paid by customers for the same or similar
products or services?
Is your product or service new and more valuable than those currently
available in the market? Can it sell for a higher price because of that?
What is the value of the product or service to the customer?
What is the price you will charge for your product or service? Why?
What service and/or product improvements would increase the value?

2.6

Location or Distribution
Where will you sell your product or service?
Is the location convenient for customers?
Do you need to transport your product? If so, how?
For this moment, we sell our product at our shop at the address given. We
also advertise our product in our website where the customer can buy
online. We also already contact and discuss with the Iklan City to advertise
our product at the signboard at the main road.
Location of our shop is convenient because located at the near the sea and
place of many lake and pool. These will easier our customer to come to our
shop and survey the product. For those customer who from far, then can
order and we will delivery to their place.

2.7

Promotion
What do you want to say about your product?
Who do you want to know about your product?
Where will your customer see your message?
How much will it cost to deliver the message?

2.8

Market Strategy
Define succinctly how you wish your business to be seen by target customers.
What message communicates the uniqueness of your product or service?
What image differentiates your business from the competitors?
Who is your target customer and how will your business satisfy their needs?
What are the key images and messages you want the community to have of
your business and your unique product or service?

2.9

Sales Forecast
Describe all the people who might be interesting in your product or service.
Within the total, is there a group most likely to purchase?
How many people in that group can your business reach?
How many competitive choices are available for this group?
Use the Sales Forecasting Tracking Tool.
Insert Sales Forecasting Tracking Tool.
How many customers is your business likely to have each month in the first
year?
What is their buying pattern? Will they buy once? Will they make repeat
purchases? How many items will they purchase in each transaction?
What is the sales quantity that the business anticipates from each customer
each month?
What is price charged to the customer for each product or the service?
What is the sales revenue anticipated for the first year?
Are sales likely to be comparable or higher in future years?

If there is more than one customer type or more than one product or service,
prepare the forecast for each group individual. Repeat for the others and then
sum the forecasts to estimate the total business revenue.
Examine the forecast. Does it seem realistic and achievable? Is the forecast
too optimistic? Does the sales revenue warrant the effort it will require?

Business Operations

3.1

Production Costs
What materials do you need for each product or service you plan to sell?
Are there other costs directly related to production, such as transportation?
Our product is made on aluminum and carbon, there also will be electronic
system on our product. There also will be a remote control to control the
product. There will be no production costs because all our materials are buy
inside Malaysia. Our employee will go and survey the materials to get the
best and top quality materials for our company product.

3.2

Facility & Maintenance

What are the recurring costs, such as rent, utilities, telephone, internet,
insurance, postage, banking expenses, marketing expenses?
If you are buying property, it is a one-time expense and should not be included
as an operating expense.
For the facility and maintenance cost, the detail are as given ;
Recurring Costs
Internet
Insurance each employee

Price
RM 180
RM 150/month

Workshop tools and

machinery
Rent place at event for
promote product
Telephone bills

RM 10 000
RM 200 per event
RM 200

3.3

Equipment & Hardware

Do you need any equipment for production, or transportation?
Do you need office equipment or computers?
If you buy the equipment, it is a one-time expense and should not be included
as an operating expense.
If you rent equipment, what is the cost?
What are the maintenance costs?
Our company uses the kind of machinery that has been design based on our
product. The machinery are affordable to our company budget. Moreover,
for transportation, company uses van to deliver the product to our customer
where the technician plays a role as a driver. In this situation, our company
can save our budget on hiring a driver. We provide the allowance trip to the
technician.
Besides that, our company needs an office equipment such as computer
table, chair, table, sofa, carpets, closet in office and workshop and others.
We also need a good computer to keep in data and record on every
transaction that have been made.
The maintenance cost for our company are divided into 2 section, one is
maintenance in office and other one is maintenance workshop. With a good
maintenance technique, we can save more budget on the outside
maintenance.

closet

3.4

Furniture & Fixtures

Do you need furniture or fixtures (lights, for example) to work or serve your
clients?
Our company will need furniture and fixture in our shop and workshop site.
This will made our company look more tidy with all things in proper place.
For workshop we just need the cabinet to place the tools properly.
Types
Computer Table
Closet in Office
Closet in Workshop

Unit
4
3
2

Price
RM 150
RM 300
RM 400

Total
RM 600
RM 900
RM 800

Chair
Table
Sofa
Carpet
Others
Total

3.5

12
12
1
1
-

RM
RM
RM
RM
RM
-

100
150
400
300
500

RM 1200
RM 1800
RM 400
RM300
RM 500
RM 6500

Labor & Salary Requirements

Will you have any employees?
What will be the costs for their salaries and benefits?

In our company, there will 12 employee that work with us. They will
be 3 employee for the management work, 5 employee for the
technician and maintenance and 4 more will done the delivery the
product. The management team will setting up the organization, keep
data and record, and there will be one accountant that manage the
company spend.
The technician and maintenance team will handle and keep the
product in good condition. They also have another task that is to keep
the shop and workshop machinery and tools in good condition.
Next is the delivery team whom manage the transportation of the
product to the customer and also give a briefing about the product
and manual. They also will go service if there are a problem with the
product.
All our employee in our company will get benefit that is insurance
cover, medical cover, and they will get bonus end year based on the
company profit.
Position
Management
Technician
Delivery

Salaries Range
2000
2300
2000

3.6

Taxes: Payroll, Other

What taxes must you pay? Payroll? Income Tax
Our company need to pay the payroll taxes because we need pay out the
salaries for our staff. We also need to pay for Consumption taxes that is Good
and Services Taxes that is 6%. Besides that we might need to pay for the
stamp duty taxes.

3.7

Expenses & Capital Requirements

Identify property, buildings, furniture and fixtures, equipment, etc. needed for
your business.
What is the minimum you need to start?
What can be added as your business grows?
Do you plan to purchase this or rent it? Explain your decision?
How much will you spend to acquire these items
The office building just besides the workshop so, we save a budget on the
land fees. For this time, we just rent the building from other company. As
soon as possible, the building will be our property when our company
operates fully. After that, we order the furniture, equipment and others in a
large quantity so, we can save our budget on that matter.
Minimum budget for our company to start the operation is about
RM 200 000.00 . We need to spend more on the machinery that has been
design for our product. We spend about RM 100 000.00 just for the
machinery. Then, for the workshop and office building we spend about RM
50 000.00. Other than that, we use for our equipment, workers and others.
As our company business grows, we will produce another product that
suitable to clean the environment. We will also upgrade our workshop for
the better production. We have a goals where we will export our product to
ASEAN.

Financials

4.1

Operating Budget
Record and total the operating expenses needed to make your product or
provide your service.
(Include all materials, labor, and recurring costs from Sections 3.1 to 3.6. Do
not include one time equipment purchases)
Use the Cash Flow Tracking Tool to record operating expenses
Insert Cash Flow Tracking Tool
Summarize the detail on the Cash Flow Summary
Insert Cash Flow Summary
Will your sales cover your expenses and leave a positive cash balance?
If they are positive, how will you use this surplus?
This may not happen at the start of the business operation.
If starting cash expenses are greater than sales, do you need cash to cover
starting expenses? How much?
When will your business have a positive cash balance?
Will you be able to maintain a positive cash balance from that time forward?

4.2

Profit and Loss

What sales do you expect in the first month? The first year?
What will you spend in the first month? The first year?
Is this business profitable?
Show your most likely estimates for the first year on the P&L Tracking Tool
Insert P&L Tracking Tool
Can you improve the profitability?

4.3

Capital Expenses
What equipment do you need to start your business?
How much does each item cost?
Can you begin with a simpler operation?

4.4

Pricing Strategies
What is the value of the product or service to the customer?
What do competitive products cost the customer?
What is the cost of the materials and labor to manufacture your product or
provide your service?
What price will you charge at the start of your business? Why have you chosen
that price? Is it acceptable to customers? Does it cover costs of production and
contribute to your profit?

Additional Add-Ons

5.1

Start-Up Financing
What do you need to start this business, for initial capital investment and
operating cash flow?
What sources are available to you? Report personal savings and family loans
that you can commit to the business?

Appendices/Glossary

Appendices/Glossary

Include CVs or descriptions of your experience in business and education

Define in the glossary any specific or unique terms related to your business.