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Developing Effective Business Case

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Date

Time Country Venue

9AM 1/3/2017 - 2/3/2017
Malaysia Armada PJ
5AM
9AM 11/9/2017 - 12/9/2017
Malaysia Armada PJ
5PM
9AM 10/10/2017 - 11/10/2017
Malaysia Armada PJ
5PM

Overview

Do you want to present a compelling case for your audience to get all YESes so that you win
the contract over?
This Building an Effective Business Case course is carefully crafted to help you define via
solutions to your clearly defined business problem or new product.
We also provide you a framework for business case development and techniques that fit any
type of projects that needs funding or management approval.

Benefits for Organisation

Reduce consultancy costs.
Faster throughput and a clear, proportionate approval process.
Improve quality of decision making.

Learning Outcomes

Upon completion of this program, the participants will be able to:

Setting clear objectives what you want to achieve from the investment
Construct a clear business case to make better business decisions.
Consider a range of potential solutions ensuring an optimal balance of benefits, cost
and risk

Craft compelling business plan

Apply risk assessment techniques to forecast and mitigate issues
Prioritize alternative solutions according to key decision criteria
Present the business case to critical stakeholders
Creating a persuasive executive summary

Who Must Attend

Business analysts, project managers and anyone who creates business cases to justify
investment in a program, product or purchase, as well as business and technical evaluators
who evaluate and report on business cases.

Course Details

Module 1: Introduction
Fundamentals of a business case
Where the business case fits into the project life cycle
Business case as an Organization Process Asset (OPA)
Module 2: Defining and Presenting Business Case

Effective Executive Summary

Project Initiative
Strategic Alignment
One project vs Multiple projects to achieve mission
SMART objectives and key performance indicators
Proving that benefits are realized

Module 3: Documenting the Case

How much details are required

Harvesting stakeholder goals
Clarifying the business drivers
Applying the stakeholder perception matrix
Creating the problem statement
Turning goals into business requirements

Module 4: Justifying the Case

Identification and prioritization of alternative solutions

Cost / benefit analysis
Terminology and financial metrics
Estimating techniques
Process-related impacts
People-related impacts
System-related impacts
Quantifying Implementation costs
Quantifying Ongoing/operating costs
Quantifying Benefits

Module 5: Comparing Costs and Benefits

Estimating costs; Cost Estimation Worksheet

Evaluating and selecting financial appraisal methods
Forecasting benefits
Categorizing tangible and intangible benefits
Proving intangible benefits with a benefits rationale
Creating and applying a basic cost model
Employing four common financial analysis tools
Producing a cash flow model

Module 6: Managing Business Case Risk

Risk assessment methods and tools

Recognizing the impact of time and risk
Creating and using a risk register
Applying a risk assessment matrix
Prioritizing risks
Framing risk with your stakeholder analysis
Aligning risk evaluation with stakeholder point of view

Module 7: Targeting Your Recommendation

Delivering and positioning the solution

Three common decision-making heuristics
Aligning the business case with stakeholders
Aligning and prioritizing initiatives
Prioritizing and selecting alternatives
Selecting the business case delivery methodology

Module 8: Crafting a Persuasive Business Case

Preparing the document

Overcoming the business document paradox
Minimizing content to get maximum results
Polishing the Executive Summary
Avoiding common mistakes

Module 9: Presenting the Business Case

Organizing your presentation

Revisiting key decision-maker hot buttons
Preparing the message
Sequencing the content
Tailoring your presentation to the audience
Selecting the delivery medium
Communicating your case with confidence
Generating feedback for improvement

Methodology

This is an experiential training which integrates learning through videos, role plays,
presentations, activities, business games, case studies, presentations, group discussions and

reflection.

Course Leader

Mr PHILIP TAN
Qualifications:
Bachelor of Laws (Hons), University of Wolverhampton, UK
Diploma in International Advertising (Dip.IAA, New York)
Cert.Ed (TESOL), Pantai Valley Teachers College, Kuala Lumpur
Master in Business Administration , University of Hull, UK
Higher Group Diploma in Public Relations, Sales Management, Marketing and Advertising

Philip comes with 30 years of both public and corporate work experience. He is a
management and soft skills guru, international public speaker, corporate trainer and motivator.
He speaks on Ethics, Corporate Governance, CSR and core leadership and management
areas.Trained by Prof Robert Flood and his faculty at the University of Hull in Management
and Soft Systems Methodology, Philip Tan is a management and soft skills guru, international
public speaker, corporate trainer and motivator. He speaks on Ethics, Corporate Governance,
CSR and core leadership and management areas.

In his dynamic career route, he has held portfolios of dean, vice president and chief executive
officer of an international professional organisation championing corporate governance. He
was also a Senior Examiner for the Chartered Institute of Marketing, UK (CIM).

Among his participants, Philip is known for his applicable and job-related content that is
delivered in a vibrant pace. He is able to combine soft skills concepts with real life
requirements for those on the job. When he is not on the public speaking or corporate training
circuit, Philip consults on business performance, strategic management and corporate law.

Philip is also a registered trainer with Pembangunan Sumber Manusia (PSMB) (Ministry of
Human Resources, Malaysia). To book Philip for speaking and training engagement, feel free
to contact us at info@itrainingexpert.com or telephone + 603 8082 3707.

Testimonies

I learnt a lot of added values." Mohammad Shammaa, Sales Manager, Shaker Group-Kingdom of Saudi Arab-Kingdom of
Saudi Arab
We should have a tough mind. The skills of analyzing and planning. The trainer was great and professional.Walid
Baccar, Regional Sales Manager, Shaker Group- -Kingdom of Saudi Arab
I learned how to solve problems more effectively." Mohydine Ramadan, Sales Manager, Shaker Group-Kingdom of Saudi
Arab
I learned to look at things from different perspectives. Tarek Koujou, Sales Manager, Shaker Group - #1 LG distributor
in KSA--Kingdom of Saudi Arab
The trainer is so willing to share. I especially loved People see your behavior, not your intention! I would highly
recommend this training to everyone for better working environment, happier staff and better results.Senior Project
Manager, DHL Asia Pacific IT Services.

Investment


Normal fee
Sign up 1 pax
Pay before course starts
MYR 2,780.00
USD 650.00
Early Bird
Sign up 1 pax
Pay 14 days before course starts
MYR 2,180.00
USD 500.00
Group Fee
Sign up 3 pax or more
Pay 14 days before course starts
MYR 2,080.00
USD 480.00

(Fee inclusive of GST, Buffet Lunch, Refreshment, Welcome Pack, Training Materials Certificate of Achievement)

Certificate
Upon successful completion of this program, you will receive a Certificate of Achievement.
Certificates are distributed on the final day of the program.

Payment mode:
1. ONLINE PAYMENT by Credit card: You can opt to register and pay online with our latest
payment integration system through our website.
2. BANK IN CHEQUE
Bank in and then scan the Bank-in slip and email to us before the course commence to confirm
your seat.
Courier your cheque payment to our Finance HQ.
*Note that we DO NOT take any payments during the event.
3. BANK IN CASH:You can also pay by cash through bank-in our company bank account.
4. Telegraphic Transfer- You can also opt to use GIRO or telegraphic transfer of payment via
international banks.