Dazz

Surf

Dazz Dishwashing Liquid

Surf Dishwash

Features and
Benefits

Has an active ingredient that keeps

away from grease, stain, dirt, and
keeps the hand moisturize.

Anti odor. Removes dirt, grease that resides

dishes, plates, pans, etc.

Packaging

Transparent easy squeeze plastic bottle

with red opening cap. Plastic sachet
and in plastic pouch

Transparent easy squeeze plastic bottle

with a white push pull cap. Plastic Sachet

Labelling

Big red font embedded with calamansi

or lemon pictures depending on the
scent. Red background in the bottle;
yellow and green background in the
sachet (varies with the scent)

Yellow or green border (depending on the

variant) with a picture of a lemon/kalamansi
and a zest of it dripping.

Wholesale and
suggested
retail price

36ml sachet

750ml sachet Php

200ml pouch

190ml sachet

250ml bottle

250ml bottle (doble pack)- 49php

Sold in all leading drugstores and

supermarkets such as Mercury Drug,
Watsons, SM Hypermarket, Robinsons
supermarket, Rustans supermarket,
etc.

Sold in leading supermarket

Product
Target Market

Distribution
network

Industry Participant

Dazz

Product offerings in the

category

Joy

Axion

Distribution Channels

Channel Members

(Channel format used)

(Company-branches)

Dazz
Dishwashing
Liquid
Calamansi
Dazz
Dishwashing
Liwuid Lemon
Dazz
Dishwashing
Paste
Calamansi
Dazz
Dishwashing
Paste
Calamansi

Joy Complete
Clean Lemon
Scent Sachet
Joy Complete
Clean
Kalamansi
Scent
Sachet
Joy Antibac with
Power of
Safeguard
Sachet
Joy Complete
Clean Lemon
Scent bottle
Joy Complete
Clean
Kalamansi
Scent bottle
Joy Antibac with
Power of
Safeguard
bottle
Ultra Axion
Kalamansi
Scent liquid
Ultra Axion
Antibacterial
Lemon liquid
Ultra Axion
Antibacterial
Lemon paste

Ultra Axion

Supermarket and
Hypermarkets
Grocery Stores
Hypermarkets

Ever -36
Landmark -2
SM hypermarket
SM Savemore
SM Supermarket
Super 8
Walter mart -5
Robinsons
Supermarket -34
Puregold

Supermarket and
Hypermarkets
Grocery Stores
Hypermarkets

Ever -36
Landmark -2
SM hypermarket
SM Savemore
SM Supermarket
Super 8
Walter mart -5
7-eleven
Ministop
Robinsons
Supermarket -34

Grocery Stores
Supermarket

Walter mart -5
Super 8
Ever -36
Landmark -2
Robinsons
Supermarket -34

Kalamansi
Scent paste
Sunlight

Sunlight Lemon
Sunlight
Kalamansi

Supermarket and
Hypermarkets
Grocery Stores

Surf

Smart

SM Bonus

Ultra Surf
Dishwashing
Liquid Lemon
Scent
Ultra Surf
Dishwashing
Liquid
Kalamansi
Scent
Ultra Surf
Dishwashing
Liquid
Antibacterial
Smart
Dishwashing
Liquid Lemon
Scent
Smart
Dishwashing
Liquid
Antibacterial
Kalamansi
Scent
Smart
Dishwashing
Paste Lemon
Scent
Smart
Dishwashing
Liquid
Kalamansi
Scent
SM Bonus
Lemon
SM Bonus
Kalamansi
SM Bonus

Supermarket
Wholesale clubs
Grocery Stores

Walter mart -5
Super 8
Ever -36
Landmark -2
SM Savemore Robinsons
Supermarket -34
SM SupermarketSM hypermarketPuregold-18

Walter mart -5
Super 8
Ever -36
Landmark -2
SM Savemore
SM Supermarket
SM hypermarket
Ministop
Rustans
Supermarket
Puregold-18

Grocery
Supermarkets
Grocery warehouse

Walter mart -5
Ever -36
Landmark -2
Super 8
Puregold

Supermarket and
hypermarkets

SM Supermarket
SM Hypermarket
SM Savemore

Antibacterial
Supersavers

Surebuy

Mighty Mom

Champion

Tuff

Supersavers
Lemon
Supersavers
Kalamansi

Supermarkets

Robinsons
Supermarket -34

Surebuy
Antibacterial
with Lemon
Scent
Surebuy
Antibacterial
with Kalamansi
Scent
Surebuy
Antibacterial
with Degreaser
Original Scent

Supermarket

Rustans
Supermarket -34

Mighty Mom
Antibacterial
with Lemon
Scent
Mighty Mom
Antibacterial
with Kalamansi
Scent

Grocery
Supermarkets

Robsinsons
Supermarket -34
Shopwise -7
Wellcome
Fisher
Supermarket
San Roque
Supermarket

Champion with
Lime Scent
Champion with
Pomelo

Tuff Kalamansi

Supermarket and
hypermarkets
Grocery

Walter mart -5
SM supermarket
Landmark -2
SM savemore
SM hypermarket

Direct Selling
Catalogue
Merchant
Wholesaler

Personal
Collection

Cusina

Cusina Natural
Antibacterial
with
Lemongrass
Citrus
Cusina Natural
with Ginger
Yuzu Peel
Cusina Natural
Antibacterial
with Grapefruit
Lemon Zest

Supermarket and
hypermarkets
Grocery

SM Supermarket
SM Hypermarket
Unimart
Cash & Carry
Pioneer
Supermarket

Greatbuy

Great buy
dishwashing
liquid lemon

Grocery

Super 8

Yen Yen

Yen Yen

Merchant
Wholesaler
Grocery

Puregold
Super 8

Bubble man
easy rinse
lemon
Bubble man
easy rinse
kalamansi
Bubble man
easy rinse
Antibac

Pharmacy
Grocery
Supermarket

Puregold,
Mercury Drug
Walter Mart -5
Robinsons
Supermarket
Fishermall -1
Landmark -2

Kalinisan
Antibacterial
Dishwashing
Liquid
Kalinisan
Concentrated
Dishwashing
Liquid

Supermarkets and
Hypermarkets

SM Supermarket
SM Hypermarket
SM Savemore

Very Good
dishwashing
liquid lemon
Very Good
dishwashing
liquid kalamansi

Grocery

Walter mart -5
Super 8

Bubble man

Kalinisan

Very Good

Clean Solutions

Clean Solutions
Dishwashing
Liquid

Super market and

Hypermarket

SM Supermarket
SM Hypermarket
SM Savemore

Dazz

Axion

Joy

Surf

Smart

SM Bonus

Product

Example:
Green cross
total defense
5-in-1
protection

Ultra Axion
Dishwashing
Liquid

Joy
Dishwashing
Liquid

Surf
Dishwas
h

Smart
dishwashing
liquid

Green and
yellow (for
kalamansi
and lemon
scent,
respectively)
plastic bottle
(transparent)
and plastic
sachet (nontransparent);
easy to
open, easy
to use.

Target Market

Female; 1850 years old

Female; 18-50
years old;

Female; 18-50
years old

Female;
18-50
years old

Female; 1850 years

old; SEC

Female; 1850 years old

Price
conscious
individuals
Mothers

Features and
Benefits

Has an active
ingredient
that keeps
away from
grease, stain,
dirt, and
keeps the
hand
moisturize.

Greasestripping
formula; kills
99.99% of
common
household
surface
bacteria in the
sponge for up
to 24 hours;
available in
lemon and

Great cleaning
power; grease
remover;
99.9% germ
protection;
available in
Lemon,
Kalamansi
and Antibac
with power of
Safeguard

Anti odor.
Removes
dirt,
grease
that
resides
dishes,
plates,
pans,
etc.

Cleans and
disinfects
pots,
dishes,
pans,
kitchen
lavatories
and other
surfaces
Removes
tough

Strong
cleaning
power,
mildness to
hands,
safety for
dishes and
does not
leave a smell
of soap

kalamansi
scent

Packaging

Green plastic
bottle
(transparent
and nontransparent);
easy to open.

grease, oil,
food stains
and dirt.
Effectively
kills germs

Transparent
bottle; easy to
open

Transparent
bottle; easy to
open

Yellow sachet

Yellow sachet

Green sachet

Green sachet
Blue sachet

Labeling

Wholesale and
suggested
retail price

Green,
yellow, brown
combination
of colors that
provides
information
about the
chemical
contents and
instruction of
use.

Red and blue

letters
highlighting
scent and
features.
Purple color
highlighting
triple active
power; red
color above
emphasizing
added
quantity/ SRP

Blue letters
highlighting
the brand
name. White
and red letters
highlighting
the scent and
features.

250mL bottle
Php

20ml sachetPhp 5.00

190mL sachet
Php

45 ml sachetPhp 10.0010.50

50mL sachetPhp

600 ml refill
pouch- Php
123.00-135.00

Transpar
ent easy
squeeze
plastic
bottle
with a
white
push pull
cap.
Plastic
Sachet

Green and
yellow (for
kalamansi
and lemon
scent,
respectively)
plastic bottle
(transparent
) and plastic
sachet (nontransparent)
; easy to
open, easy
to use.

Yellow or
green
border
(dependi
ng on the
variant)
with a
picture of
a
lemon/kal
amansi
and a
zest of it
dripping.

Combination
of yellow,
green and
red,
provides
information
about the
chemical
content and
benefits

White and
blue
combination
for letters
highlighting
the brand
name; blue,
yellow,
orange and
green colors
for the scents
and other
information

750ml
sachet
Php

250 mL

190
ml sachetPhp 22.75

190ml
sachet
-22.7525

50 mL

250ml
bottle

20 mL

200 mL

Transparent
bottle; easy
to open
Yellow
sachet
Green sachet
Blue sachet

250
ml bottlePhp
1 liter
bottle- Php

250 ml bottlePhp 75.0083.00

(doble
pack)49php

99.50
1/2
gallon- Php
124.75

750 ml- Php

214.00

Distribution
network

Sold in
leading
supermarkets
such as
Super 8,
Robinsons
supermarket,
Rustans
supermarket,
Landmark
supermarket,
etc.; and
online store
such as
Lazada,

Sold in
leading
supermarkets
such as Super
8, Robinsons
supermarket,
Rustans
supermarket,
Landmark
supermarket,
etc.; and
online store
such as
Lazada,

Sold in
leading
supermarkets
such as SM
Hypermarket,
Savemore,
Robinsons
Supermarket,
Rustans
Supermarket,
Landmark
Supermarket,
Super 8, etc.;
and online
stores

Sold in
leading
supermar
kets such
as Super
8,
Robinson
s
supermar
ket,
Rustans
supermar
ket,
Landmar
k
supermar
ket, etc.;
and
online
store
such as
Lazada,

Sold in
leading
supermarket
s such as
Super 8,
Robinsons
supermarket
, Rustans
supermarket
, Landmark
supermarket
, etc.; and
online store
such as
Lazada,

Sold in all
SM
Supermarket
s, SM
Hypermarket
s and
Savemore
branches

Company Name
SM Hypermarket

Specific Value-Added Services Supplied by

Final Resellers to Final End-users
(service output supplied by channels)
Express lane
Customer assistance
Wide variety (food and non-food)
Air conditioned trading area
Customer complaint section
Baggage counter
Numerous carts and baskets
Numerous cashiers open
One stop shop
All credit cards honored
Security camera

SM Supermarkets

Pharmacy
bills payment
Foreign exchange
bakery
food court
big packs
advantage card
customer service
baggage counter
All credit cards honored
Security camera
Air conditioned trading area
One stop shop

Savemore

money transfer/changer
bill payments
pharmacy
food stalls
senior citizens lane
advantage cards
discounted items/yellow tags
ATM withdrawal
customer service
baggage counter
All credit cards honored
Security camera
Air conditioned trading area
One stop shop

Robinsons Supermarket

reward cards
Supersavers items
Apple Tag specials
Pharmacy
Air conditioned trading area
customer service
baggage counter
priority lanes
fresh produce section
bakery
wellness promo card
Security camera

Super 8

reward cards
discounted items
customer service
baggage counter
Air conditioned trading area

Mercury Drug

Delivery
Free clinics
Discount coupons
Drug Info Center
Gift certificates
Loyalty card
Bills payment
Air conditioned trading area

7 Eleven

prepaid cards/reward cards

mobile sim packs
7-Connect
24-hour payment express
cellphone charging
ready-to-eat food
Air conditioned trading area

Puregold

money remittance
reward cards
ATM withdrawal
customer service
baggage counter
Security camera
Air conditioned trading area

Landmark Supermarket

bakery
fresh produce section
food court
credit cards
customer service

baggage counter
Security camera
Air conditioned trading area
One stop shop
ready-to-eat food
cellphone charging
payphone
internet surfing
ATM withdrawal
Air conditioned trading area

Rustans Supermarket

wide variety of imported products

fresh produce
reward cards
customer service
baggage counter
All credit cards honored
Security camera
Air conditioned trading area

Ever Supermarket

loyalty card
baggage counter
Ever Value Plus
Air conditioned trading area

Walter Mart

Delivery
Cinemas
Reward cards
Bills payment
Money transfer
Foreign exchange
E-load/cellcards
Customer service
Baggage counter
Wide variety (food and non-food)
Air conditioned trading area
Numerous carts and baskets
Numerous cashiers open
One stop shop
Air conditioned trading area

Unimart

Customer service
Baggage counter
Wide variety (food and non-food)
Air conditioned trading area
Numerous carts and baskets
Numerous cashiers open

Mini Stop

Cash and Carry

One stop shop

Air conditioned trading area