Topic of Survey:

To study Consumer perception towards credit

cards.
Sample size:
50
Sampling technique:
Convenient sampling
Objective:
Our main objective of survey to find out the positive and
negative features of credit cards that affects consumers
behavior towards credit cards.
On the basis of our result suggest such measure that will
help banks to design their product according to consumer
needs.

Note: the questionnaire is attaches at the end of the report.

Only the analysis is given here.

Q#1: to which age group you belong?

a
b
c
d

20-30
30-40
40-50
50-60

Comment: from this proportion we conclude that among 20 to 40 age group credit card is
most popular. The reasons can be frequently availability of financial resources and more
awareness about the credit card.

Q#2: Credit Card of which Bank you prefer most?

RBS; 15%

SBC; 31%

Alflah; 23%
SBC

Askari

ABL; 8%

ABL

Alflah

RBS

Askari; 23%

Comment: from the high rating of standard chartered bank, Askari and Allflah we have
perceived that features and packages of above three banks are better than the other and thats
why people prefer them.

Q#3: Why you prefer it?

a I have relationship with bank
b It provide good packages
c It provides good services

a; 24%

c ; 38%
a

b; 38%

Comments: major reasons for preferring credit cards are its quality services and good packages.

Q#4: why you purchased the credit card?

a
b
c
d
e
f

It is convenient (w.r.t cash and safety)

Status symbol
It has beautiful appearance
It gives special discount on shopping
It is your need
Any other specify-------------------

a; 59%

b 33%
e;

b; 8%

Comments: 59% purchase credit cards because it is convenient with respect to cash and
safety. And 30% people said that it is their need.

Q#5: how much transactions you do per month?

a
b
c
d

0 Rs.
500 1000 Rs.
10000 15000 Rs.
15000 so on

Comments: normally people transact from credit card within the range of 500 to 10000.

Q#6: from which channel you heard about it that induced you to purchase it?

tv, media; 17%

friends college; 50%
sale
represtative;
33%
friends
college

sale represtativ e

tv , media

Comments: 50% people rely on their internal resources before purchasing decision.

Q#7: Are you satisfied with its services?

a Yes
b No
c Neither satisfied nor dissatisfied

no; 17%
nethier satisfied ni dissatisfied; 8%

yes

no

yes; 75%

nethier satisfied ni dissatisfied

Comments: 75% people are satisfied with the services of credit cards and its fulfill their need.

Q#8: do you want some extra features to be added in your card? If yes then
specify.

other; 8%

no

other

no; 92%

Comments: 92% people dont want any feature to be added in their credit card but they want
annual charges should be eliminated and interest rate should be decreased.

Q#9: do you have any complaints against its?

a Fine structure
b Limit of credit card
c Seller doesnt explicitly brief terms and conditions

a; 15%
b; 20%
c; 65%
a

Comments: 65% people want their credit card limit should be extended and rest of the people
have complaint against fine structure and terms and conditions.

no; 50%

yes; 50%
yes

no

Q#10: would you advise other people to

buy credit card?
a Yes
b no
Comments: the ratio of advising and not advising others is fifty fifty.

Q#11: do you think credit card has created a habit of over spending?
a Agreed
b Disagreed
disagree; 34%
agree

agree; 66%
disagree

Comments: 66% people consider credit card create a habit of over spending.

Strengths
1
2
3
4
5

The most important strength of Plastic cards is that they are convenient with respect to
safety and there is no need to carry cash.
The greatest strength of the banks is their sales force. The more the qualified the sales
force more that bank will have competitive edge over other.
Our survey has told that the customer prefer those banks which provide quality services
so the quality services are the basic strength for bank.
The easy procedure for obtaining a debit or credit card is also strength of plastic card.
Inflation is a positive point for banks as due to increased inflation is purchasing power is
decreasing and people are more inclined towards use of credit card.

Weaknesses
1

2
3
4

The greatest weakness is that people have a very bad perception and they think that it is a
very bad product and once a person used it and he will be a prey to the veracious of
interest.
The banks dont provide complete information about terms and conditions that give rise
to much confusion in the mind of people.
High service charges and annual fee charged by banks are that are a point of worry for
consumers.
People have severs complaints against fine structure.

Opportunities
1
2
3
4
5

There is a large room for banks in the fields and they can capture the market by providing
new features like standard chartered bank.
Use of insurance cover provides the bank facilities to take exposure easily.
Banks can capture the market by providing the cheaper services.
Trained and well groomed sales force will prove useful in creating opportunities for bank.
The people can be attracted towards plastic money by creating awareness about these
products and decreasing the bad perceptions prevailing in our society

Threats
1
2
3
4
5

Unethical practices of sales force of banks are the greatest threat for banks.
The image of these cards of being an interest based product is a threat to its success.
The frauds due to lower security arrangements are a major threat for plastic money
products.
Strict SBP rules and regulations are a threat for banks in carrying out plastic money
business.
The perception of people that use of plastic money leads towards over spending.