Marty Heimbigner, CFO...

BEST PRACTICES FOR CREATING GREAT COMPANIES

Seattle, WA 206-947-2472 marty@PacificCFO.com
Certified Public Accountant, Washington State (License Number #7708)

Highly agile Chief Financial Officer who accelerates performance of public and emerging
companies through financial and operational excellence. A change agent skilled in packaging
and positioning companies for growth. Adept at leveraging resources that drive performance, and
identifying high-yield activities that support business expansion and enable financial stability.

Business Strategy Authored business plans/private placement memorandums for numerous emerging
growth companies; led residential homebuilding strategy at City Bank during the 2008/2010 financial
crisis resulting in the bank selling more homes than any company in Washington State.

Capital Raising Generated more than $450M in venture capital and private equity for software and
technology companies; delivered more than 75 roadshow presentations.

Organizational Leadership Built, reengineered and led multiple high-performance teams for start-up
organizations and public companies; enhanced performance of $1B-asset publicly traded bank during
the financial crisis.

Mergers and Acquisitions Performed due diligence on and integrated more than 30 acquisitions.
Turnarounds Reversed significant negative financial performance at Bsquare Corporation, delivering
seven-figure increase in profitability in two short years, 2014 to 2016.

Expertise for Leading Companies to New Levels

Financial Leadership
Business Planning
Raising Capital
Start-ups | Emerging Growth Strategies
Mergers and Acquisitions

IPO Readiness
SEC Reporting | Investor Relations
Internal Controls (Sarbanes-Oxley)
Board of Directors
Divestitures | Spin-offs

Strategies for Creating Measurable, Sustainable Corporate Value

CHIEF FINANCIAL OFFICER
2016 Present
Pacific CFO Group, LLC Professional services for entrepreneurial, venture-backed and private equity-financed start-up or
emerging technology companies, as well as public companies.
Returned to this consulting firm to continue providing financial advisory services to client companies, in keeping
with Pacific CFO Groups highly successful business model.

Leading buy-side due diligence for public company M&A transaction (confidential).

Providing sell-side guidance to private company being acquired by a public company (confidential).

Delivering accounting and tax consulting for Uniregistry, Inc. Internet domain name registry and prior client.

CHIEF FINANCIAL OFFICER

2014 2016
Bsquare Corporation (NASDAQ:BSQR) Helps customers extract business value from physical assets by making them
intelligent, connecting them, and using the data they generate to optimize business processes.
Recruited to lead all corporate finance, investor relations, HR, legal and IT activities, as well as SEC reporting in
turning around company after significant losses in 2013 and marginal profitability in 2014, and to support the launch
of a new product focused on the Internet of Things (IoT) space. With six direct reports globally and a team of 27,
oversaw pricing, financial modeling, management reporting, legal and contractual matters for launch of IoT
product. Increased focus on margin and expense controls. Established new banking relationships. Instilled greater
discipline and structure into financial management and customer contracts.

Contributed to strong return to profitability in 2015, more than doubling net income to $6.1M.

Completed new $12M credit facility.

Increased margin on largest customer through innovative way to structure sales and manage credit risk.

Marty Heimbigner

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PARTNER
Pacific CFO Group, LLC.

2012 2014

As advisor/member of senior executive teams of client companies, drove top- and bottom-line growth, operational
effectiveness, internal capability and business strategy. Provided full function CFO services in finance and
accounting, capital raising, IPO readiness and business planning. Oversaw legal, contracting, HR and other
administrative functions. Developed processes, policies and procedures. Identified and deployed tools and
methods for strengthening internal efficiency. Cultivated and managed external relationships as necessary,
including legal, risk management and banking resources. Client engagements include

Enabled Uniregistry.com to secure 18+ top-level domain registry contracts with Internet Corporation for
Assigned Names and Numbers (ICANN).

Prepared and filed IPO for First Security Bank of Washington (NASDAQ:FSBW), raising $30M in capital, SOX.

Filed spin-off of operating division of Marchex (NASDAQ:MCHX).

PARTNER
2003 2012
Tatum, LLC Professional services firm providing C-level talent to clients on an advisory, full-time and interim-assignment basis.
Served as CFO, CEO and director for multiple clients providing business guidance and functional leadership across
range of executive areas. Accelerated top- and bottom-line performance and operational effectiveness through
application of best practices. Engagement highlights:

As President, CEO and Lead Independent Director of City Bank(NASDAQ:CTBK), led innovative solutions to
navigate housing and banking crisis in Seattle, overseeing sale of 1,300 houses in 15 months, more real estate
than sold by any other company in the State; navigated bank through the greatest economic challenges of
our time.

As Chief Accounting Officer of Demand Media, Inc., (NYSE:DMD)the 39th largest Internet media company and
second largest domain name registrar with assets of $527M and revenue of $170M, led finance, accounting
policy and operations. Raised $355M in equity, $100M revolving credit facility and integrated 28 acquisitions.

As CFO of Intelligent Results, Inc., a venture-backed business analytics software company for financial services
firms acquired by First Data Corporation (NYSE:FDC), provided business planning resulting in raising $13M of
venture capital.

As consulting CFO to Name Development Ltd., an internet consumer advertising and direct navigation services
company, facilitated acquisition by Marchex, Inc. (NASDAQ:MCHX) for $165M.

CHIEF FINANCIAL OFFICER

1999 2002
AIRBIQUITY INC. Start-up wireless software company with technology for sending data across wireless voice networks.
Recruited to assist with capital raising $37M and organizational development growing from 12 to 100+ employees.
Developed business plans and provided guidance and leadership around financial strategy and planning.
Delivered road shows across the US and Europe.

CHIEF FINANCIAL OFFICER

DIMENSION4, INC Start-up technology-based service company.

1997 1998

ASSISTANT CONTROLLER SEC REPORTING AND TAXES

1994 1997
WASHINGTON ENERGY COMPANY (acquired by Puget Sound Energy) (NYSE:WECO) with $1B in assets and $425M in
revenue.

STAFF, MANAGER AND SENIOR MANAGER (AUDITOR AND TAX CONSULTANT)

KPMG PEAT MARWICK

Education
Executive MBA
University of Washington, Seattle, WA
BA of Accounting (5th year degree)
BA, Business Administration
Washington State University, Pullman, WA

1981 1994