Beruflich Dokumente
Kultur Dokumente
ISSN: 3159-0040
Vol. 2 Issue 1, January - 2015
Hamid Akbariyeh
(Corresponding author)
Department of Management
Islamic Azad University, Central
Tehran Branch Tehran, Iran
Hamid Tahmasebifard
Department of Management
Islamic Azad University, Central
Tehran Branch
Tehran, Iran
E-mail:Akbariyeh.Article@gmail.com
Fax:+982144471002
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Unstandardized Standardized
Coefficients Coefficients t- value Sig.
Model
B Std.Error
Beta
(Constant) 0.690 0.116
0.000
Packaging 0.037 0.047
.037
5.920 0.437
Brand
name
Price
0.135
0.052
.138
.778
0.010
0.076
Advertising 0.173
Quality 0.335
0.041
.099
2.588
0.064
0.049
.215
1.860
0.000
0.052
.370
3.514
0.000
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Retailing
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