Noelle Floyd FALL 2016

FALL 2016
Stabling
with:
Janika
SPRUNGER
Piergiorgio

BUCCI
&
Paris
Hamptons
From
to the
Individual
Performance
in Team

Competition
The
Magnetism
of Peder
Fredricson
Sweden's Olympic
Silver Medalist
The Emotions
of
Rio 216
GRAND SLAM INDOOR OF SHOW JUMPING
L O S
A N G E L E S
SEPT 29 - 02, 2016
LONG BEACH CONVENTION CENTER
2 noellefloyd.com
SOUS LGIDE DU
26 NOV-4 DC 2016
FOUNDING
PARTNER
In this issue
In EVENTS
46
SPRUCE MEADOWS
Summer Series CSI5*
48
Longines Global Champions Tour
PARIS CSI5*
50
ESTORIL CSI5*
FALL 2016 | issue 06
52 CHIO AACHEN CSIO5*

54
Royal DUBLIN
Horse Show CSIO5*
56 Longines ROYAL
INTERNATIONAL Horse Show CSIO5*
58
VALKENSWAARD CSI5*
60
Longines ST. MORITZ CSI5*
62
HAMPTON CLASSIC Horse Show CSI4*
MAINSTAYS
7 LETTER from the EDITOR

8
An OPEN LETTER
Opinion from Switzerland
10
Whats On Fall 2016
22 Q&A with Alberto Michan

26
Then & Now
The Royal Dublin Horse Show
92
LAST WORDS Malin Baryard-Johnsson
On the cover: Peder Fredricson wears H&M.
Photographed by Pooya Nabei on location in Sweden.
FEATURES

12
The Emotions of Rio 2016

From Frances stunning victory despite a difficult week to
Nick Skeltons and Big Stars surprise finish to capture Olympic
Individual Gold, we remember the best moments of the Rio
Olympic Games in photos.
28
Jump For Charity at The Hampton Classic

Ten riders paired with ten charities in the Jump For Charity,
giving every jump more significance during the Grand
Prix Qualifier at The Hampton Classic Horse Show CSI4* in

Bridgehampton, New York, USA.
30
Individual Performance in Team Competition

Clear rounds meant more than just an individual win or loss
during this seasons Furusiyya FEI Nations Cup competition.

Comparing the statistics of those clear rounds as they
relate to team performance makes for fascinating insight into

the success records of the sports best riders.
35
Rising in the World Rankings

Depending on the strategy, the plan of attack, and long-term
goals in mind, a rider can quickly rise or fall in the
Longines FEI World Rankings list. In speaking to three riders
who employed different tactics over the summer season, three
different paths to gaining ground are discovered.
42
Setting a Higher Standard

The founders of Equine Exchange lay out their case for the
pursuit of improving business practice in horse sales.
64
Stabling with: Janika Sprunger & Piergiorgio Bucci

In the countryside of Belgium, two international riders have

oasis of calm amidst busy competition schedules.
75
lasting partnership. Their red-brick European stables is an
88
COVER
merged their businesses and personal lives to form a
The Next Game Changer

Discovering the mission of KindredBio, an equine specific
biopharmaceutical company positioned to introduce a proven
fever reducer to the North American market.
4 noellefloyd.com
Swedish Steel
Peder Fredricson captured Individual Olympic
Silver aboard the best performing horse of the Rio

Summer Games. We caught up with the rider at
his home in Sweden less than a week after he stood
on the Olympic podium.
In this issue
Horses are beyond sport they are

a lifestyle. NFstyle explores the diverse
cultures and luxe fashion inside horse
sport, featuring exclusive stories and
photography to inspire a life well lived.
A Heart's Journey
Alexis Stein is effortlessly chic in all that she does,

from strumming the guitar to jumping horses to
opening schools in Africa. Learn more about the rocker

equestrian and see how she wears a fall wardrobe
through the Hollywood Hills in Los Angeles.
16
The Modern Boot

An update on the classic tall boot warrants a
reinterpretation for everyday wear. The athletic cuts

and sleek fabrics invoke romance and glamour
against the season's textured trends, providing the

perfect look for falling in love.
noellefloyd.com 5
Video
Executive Editor
Connected directly to www.noellefloyd.com and NOELLE FLOYD
Nolle Floyd
news reports, video blogs, educational videos and unique video
Senior Editors
content on the sport of show jumping from around the world.
Erin Gilmore | Esther Hahn
Custom Book Publications
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Magazine, follow our channel on YouTube for interactive interviews,
To exhibit our professional photography from around the world,
NOELLE FLOYD offers a line of beautifully-crafted coffee table
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books. Custom commissions available on a limited basis.
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Floyd Consultants Ltd. delivers custom solutions, tailored to you

your unique business, your sponsors, your owners and your vision.
Erin Gilmore | Noelle Floyd | Kristin Stine

Kristine Kelly
Working with a wide range of riders, owners and sponsors within the
Contributing Photographers
in 2016.
Bret St. Clair | Meghan Basco | Stefano Grasso
sport, we can offer you the platform to achieve your professional goals
Social Media
Stay connected to all the latest news and highlights in show jumping:
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Letter from the Editor
eder Fredricson is everything that I love about show jumping. The
stoic Swede is gentle, talented, and incredibly gracious, and, at the Olympic
Games, he brought our sports spirit and finesse into the spotlight.

Throughout the season, our attention is drawn to the consistently
competitive riders that spend the majority of the season atop podiums and at the
pinnacle of the world rankings. Those riders are incredibly demonstrative of

consistency and tenacity.

However, the Olympic Games are a moment in time for more than
the household names. The riders who quietly jump clear and
perform consistently without claiming the top of individual
podiums on the annual circuit have the opportunity to stand out
on the worlds stage as Olympians.

Peder is one of those riders. Along with his incredible
mount All In, he represents the understated rider who

symbolizes the true romance of show jumping. Riders from
dominant countries, such as Germany and the USA, draw so
much of the attention that an unassuming talent such as Peder

often goes overlooked.

This is what is truly beautiful about the Olympic Games.
Peder and All In demonstrated everything that we aspire to in
the sport of show jumping, delivering the only flawless score
sheet at the end of an intense week in Rio. The distinction of

performing to a truly flawless end belonged to them.

In this issue of NOELLE FLOYD Magazine , we
explore the individual performance of horses and riders within

Nations Cup competition. This piece, written before the Games
in Rio by our talented contributor Kristin Stine, clearly demonstrated how Peder and All In outperformed their competition
to jump clear in every single one of their Nations Cup appearances this
season. The numbers dont lie and in looking at them, its really no surprise
that Peder excelled to capture silver this summer.

Also in this issue, we examine the different strategies that riders put
into place, which resulted in significant jumps up the Longines FEI World
Rankings this season. Rising in the World Rankings is a goal of every rider,
no matter how he or she chooses to go about it.

Furthermore, I am so thrilled that the sport has received our new
platform, NFstyle , with such positivity and enthusiasm. NFstyle has allowed
us to explore the world of equestrian fashion and culture. I am thoroughly

enjoying the opportunity to get to know so many interesting and dynamic
riders from different corners of equestrian sport.
noellefloyd.com 7
An Open Letter
n the Individual Final of the Olympic Games, Switzerland faced a difficult decision. All four riders on the
team had performed well enough to qualify for the Final, but due to FEI Olympic rules, only three riders
from each nation could take part. The unpopular result was that the Swiss chef dequipe chose Janika
Sprunger to sit out, while selecting Steve Guerdat, Martin Fuchs, and Romain Duget to compete.

The type of decisions made leading up to Rio and the final decision to not allow Janika Sprunger
to ride in the Individual Final have raised questions amongst the Swiss community about the objectivity of
team selection and the influence of Thomas Fuchs on rider selection for Team Switzerland.

At the end, the rider selection for the Olympic team in Rio was basically correct. However, the team
If you have a look at the different Nations Cup events throughout the season prior to Rio, you will
selection was made at a very early stage.
notice that Switzerland always sends the same riders. At some Nations Cups, some of these riders even
competed their second horse, instead of another rider being given the chance to compete.

Elsewhere, in less important events than Nations Cups, Switzerland has sent other active riders but
even so, we had the feeling that those riders never had a real chance at competing in the Europe Division
One League for the Furusiyya FEI Nations Cup Final.

It was also very surprising to see long-term decisions that were suddenly changed at the last minute.
An example of this was cancelling Pius Schwizer to ride in La Baule and CHIO Rotterdam at the last moment.
Jane Richard Philipps and Niklaus Rutschi were also assured placement on the Swiss team for Nations Cup
events, only to see other riders on the start list.

It was stated by the Swiss chef dequipe that all classes would be important for Olympic observation,
including the first speed class of a horse show event. However, standards like this have been frequently
changed during the event itself. The Swiss chef dequipe would notify riders that the first class was not
counting anymore and that only the Nation Cup was counting for observation or team selection. It is felt
that the Swiss chef changed his version of observation events to ensure that Romain Duguet could ride in
Rio.

During the Olympic Games, the management of the Swiss team was not always transparent. The
FEI rule regarding the qualification for the Individual was clear: a maximum of three riders from the same
country were allowed to ride in the finale.

The worst part is to pretend in front of the televsion cameras that you dont know which three riders
are going to take part in the Final when you actually exactly knew who was going to be in it and had already
communicated that with the team. Besides that, an educated eye only had to watch the different Swiss
riders to see who was riding with more precision and assurance and who was making more riding mistakes.
You just had to watch the riders to see who was more capable to ride the Final.

For this reason, most people did not understand why Janika Sprunger could not take part in the
FInal. She brought a top horse and consistency to the table. At the end, the weakest performance during
the Olympics was that of the Swiss chef dequipe.

A lot the decisions made by the Swiss Chef dEquipe were not results-oriented, nor did they keep
At the end, the real question is: who exactly is actually leading the Swiss riders? And who actually
the future in mind.
needs the help of the technical coach? Perhaps the technical coach should be different from Thomas Fuchs,
who is the personal coach of the three riders selected for the Final (not to mention father to one of the
three).This conflict of interest must be addressed.
8 noellefloyd.com
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EQUAL HOUSING OPPORTUNITY.
October 18th 23rd

Tryon International CSI5*
Tryon, North Carolina USA
Following the spring success of the venues

first ever FEI CSI5*, the Tryon International
Equestrian Center beckons competitors back
to western North Carolina for a second week
of CSI5* competition. TIEC continues its fall
series with more of the spectator favorite
Saturday Night Lights grand prix events,
bringing star-studded lineups under the lights
in the George H. Morris Arena.
October 19th 23rd

Del Mar International Horse Show
CSI5*-W
Del Mar, California USA
One of Southern Californias finest venues,

the Del Mar International Horse Show welcomes a field of seasoned competitors for
two weeks of world-class competition. In
addition to the third leg of the FEI World
Cup Qualifying North American League,
for the first time this year Del Mar is rated as
a five-star competition, giving riders even
more incentive to immerse themselves in
a busy show week, adjacent to Californias
golden beaches.
whats on:
FALL
2016
he worlds best in show jumping

make the annual pilgrimage
indoors as the fall competition season begins across the globe.
When the show calendar meets with
cooler weather, the sport heats up with
more opportunities for riders to gain
valuable ranking points and secure
season dominance. New additions to the
five-star schedule in the United States,
in addition to the multiple headline
events, old and new, throughout Europe,
make for many schedule choices for
riders on both sides of the Atlantic.
10 noellefloyd.com
November 4th 13th
November 8th 13th
The Royal Horse Show CSI4*-W

Toronto, Ontario, Canada
National Sunshine Series CSI5*

Thermal, California, USA
fair and international equestrian event in
$1 million in prize money over a two-week
the world, The Royal Horse Show, adds to
period in Southern California, with CSI5*
its impressive resume as one of only four
competition at the second week. Along-
Canadian equestrian events included in the
side the $100,000 USHJA International
Longines FEI World Cup North American
Hunter Derby and Zone 10 Equitation Fi-
League. Taking place at the Royal Agricul-
nals, the HITS Desert Horse Park will host
tural Winter Fair ever y November, The
the FEI CSI5* weeks premier class, the
Royal provides a unique atmosphere show-
$350,000 Sunshine Grand Prix.
The largest combined indoor agricultural
casing Torontos best in agriculture, food,

and equestrian competition.
The National Sunshine Series delivers over
November 1st 6th
October 25th 30th

October 25th-30th
Washington International Horse
Show CSI4*-W
Washington D.C. USA
National Horse Show CSI4*-W

Lexington, KY USA
a pillar of equestrian tradition in the Unit-
rider combinations at the top level of the
Since its inception in 1958, WIHS has been

ed States. For six days in October, the annual fall indoor circuit stops in the nations
capital. Won in 2015 by Harrie Smolders
and Emerald N.O.P., the highlight event
of the week is the $130,000 Longines FEI
World Cup Jumping Washington for the
The National Horse Show celebrates five years

at the Kentucky Horse Park in Lexington
and its continuance of attracting horse-andsportfor five days of elite hunter, jumper
and equitation competition. Among the full
array of prestigious equitation classes, the featured event is the annual World Cup Qualifier Grand Prix, won in 2015 by Kent Farrington
and Voyeur.
November 4th 6th

Longines Global Champions Tour of
Doha CSI5*
Doha, Qatar
The state-of-the-art, Al Shaqab Equestrian

Center hosts multiple equine disciplines
throughout the year. Among them is the
LGCT Doha CSI5* and the Global Champions League finale. From the cutting edge
venue to the nail-biting competition, this
world class facility will see the top-ranked
riders, including last years title winner Luciana Diniz, compete for Tour and League
domination at the conclusion of the 2016
Presidents Cup, a chance to earn valuable
LGCT season.
World Cup Qualifying points.
November 24th 27th
November 24th 27th
December 1st 4th
Jumping Verona CSI5*-W

Verona, Italy
Jumping Madrid CSI5*-W

Madrid, Spain
Longines Masters of Paris CSI5*

Paris, France
and exhibition, Fieracavalli and Jump-
ously hosting show jumping, vaulting, and
together in early December as the indoor
ing Verona, collectively play host to the
driving World Cup events in 2015, Madrid
circuit arrives in the French capital for the
most eagerly awaited indoor appoint-
Horse Week is quickly becoming a hub for
European leg of the Grand Slam Indoor of
ment in the Italian calendar. Jumping
major international sporting occasions. CSI5*-
Show Jumping. A sensory feast through art
Verona is the only Italian leg of the Eu-
W Madrid marks the Western European
and entertainment, the Longines Masters
rope 1 World Cup Qualif ying League,
Leagues near halfway point in the Longines
of Paris is an unmissable event attracting
an impressive milestone 15 years in the
FEI World Cup Jumping series, assem-
over 200,000 spectators to Paris Nord Vil-
making that progressed from a simple
bling world-class riders in a packed arena at
lepointe for four days of international show
half-yearly horse fair into one of Italys
the largest interdisciplinary equestrian
jumping competition.
top international equestrian events.
event in Spain.
The historic, all breed equestrian show
After achieving great success simultane-
The best of Parisian culture and sport come
Emotions from the
XXXI
Olympiad
2016 Olympic Games, Rio de Janeiro, Brazil
Photography by Erin Gilmore & Shannon Brinkman
The 2016 Rio Olympic Games did its part to prove the
age-old adage that in sport, anything can happen.
From medal favorites, who surprisingly fell short, to the
awe-inspiring victory of comeback man, Nick Skelton,
with his comeback horse, Big Star, emotions ran high in

12 noellefloyd.com
Rio de Janeiro.
"Its really for me the

cap of my career.
Ive been in the sport a
long time & to win
this now at my age,
its amazing."
-Nick Skelton
noellefloyd.com 13
o one saw it coming: the oldest rider to compete in
a horse that hadnt won a class in over three years to
French riders won Team Gold after a tough and unexpected
the 2016 Olympic show jumping coming together with
claim Individual Olympic Gold. Skelton, stoic and impassive on

any other day, shed a tear on the podium as the British anthem
played. His team, including his groom of 31 years Mark
Beever, wasnt as restrainedBeever held Big Stars lead line

in the warm up area after the class ended, and sobbed with joy.
The French were also unlikely winners. Making their
own comeback from injuries, colic, and an on-course fall, the

week. On the podium, their linked arms and happy tears told
the story of their thrilled disbelief.

These emotions were augmented by the sound from the
thousands of Brazilians drumming the bleachers with their

feet, cheering for their countrymen and their clear rounds. There
was little else in show jumping sport this year that matched the
fervor in the Olympic arena after a rider for Brazil galloped

through the finish timers with no faults and a clear round.

For an athlete, a team, a spectator, an organizer, or a jour-
nalist, to participate in an Olympics is the sports greatest honor

that can be known or felt:
After the win.

Clockwise from top left: Groom Mark
Beever; Big Star's owners Gary & Beverly
Widdowson; and Nick with Big Star.
noellefloyd.com 15
"This isnt a team

that came here
to just participate,
we came here
with a goal."
-McLain Ward
16 noellefloyd.com
Following a near disastrous week,

Team France's Philippe Rozier, Roger Yves-Bost,
noellefloyd.com 17
Pnlope
Leprevost & Kevin Staut celebrated
their
well-earned Olympic Gold.
Clockwise from top left: Peder Fredricson

& All In; Steve Guerdat & Nino de
Buisonnetts; Eric Lamaze acknowlegdes
Canadian fans; Kent Farrington & Voyeur;
Tiffany Foster & Tripple X III
18 noellefloyd.com
"You need luck

on your side & an
amazing horse
with no mistakes."
-Eric Lamaze
noellefloyd.com 19
Clockwise from left:

Meredith Michaels-Beerbaum & Fibonacci 17;
Sheikh Ali Bin Al Thani & First Devision;
Ramiro Quintana; handshakes from Pedro Cebulka;
Eduardo Menezes & Stephan De Frietas Barcha;
20 noellefloyd.com
Jeroen Dubbeldam & SFN Zenith N.O.P.
"Sport took over today."

-Meredith Michaels-Beerbaum
noellefloyd.com 21
with
Inside the Mexican show Mexico is in a rebuilding phase at the top of the sport. Not
qualifying even an individual bid for show jumping at the 2016 Rio
jumping system, through the Olympic Games served as a wakeup call for the Mexican Equestrian
Federation, which in turn hired veteran rider and trainer, Norman
eyes of one of its stars. Dello Joio, as the team coach. Within a year, the Mexican Team has
recovered with multiple Nations Cup wins, qualifying for Septembers
by Esther Hahn
Furusiyya FEI Nations Cup Final as champion of the North and

Central America and Caribbean League.
One rider has held a front row seat to the change and the rise of the
new approach. Alberto Michan was born in Mexico City to equestrian enthusiasts in 1978. His mother rode show jumpers while his
father did charros, a type of Mexican rodeo. Michan chose to learn
how to ride the jumping horses at the age of five because the discipline
was more conducive to young children. By age eight, Michan was the
national champion in the hunter division. (Mexico has since stopped
offering hunters to focus completely on show jumping.)
Fast forward through an international amateur career, during which
Michan juggled a textile business with qualifying for the 2008 Olympics, to now competing as a professional for Tal Milstein and Ilan
Ferder, a partnership that began at the start of 2016.
This year, Michan played a pivotal role on the Mexican Team that
found victory once more, under the guidance of chef dequipe Dello
Joio. Read on to learn how this talented rider has gone from winning
the individual and team gold medals at the 1996 North American
Young Riders Championship to claiming his first international ring
victory at Spruce Meadows at summers start.
22 noellefloyd.com
Alberto
Michan
ESTHER HAHN: In 2006, you competed in your first FEI World
Cup Final in Kuala Lumpur and in the World Equestrian Games in
Aachen riding Chinobampo Lavita, a mare that ultimately changed

the course of your career. How did you find her?
Silla, we had a super nice click. We went to the Central American
Games, we got two silvers and a bronze medal. After that, at the
Pan American Games in Guadalajara we were bronze. Then we

went to the London Olympics. We had a super result [placing
ALBERTO MICHAN: With the mare, it was funny, because a
5th individually]the best placed Mexican. After that, Mr. Romo
place in Mexico to develop and sell [show jumpers]to make
my business and stay in Europe to ride.
family in Morelos invested in horses in Europe and in a nice
a business. My father was renting portable stables, and they
asked me if I wanted to stay in Europe full time. I decided to sell
rented him the stables for five months and asked my dad to go
EH: Team Mexico has really turned around. How have you viewed
So I went to go see the place and saw Lavita in the fielda
AM: I think this worked because we really touched bottom, and
and they said that shes a very nice mare that they bought but
a chef dequipe is how it works and why all the best countries
and see the horses. My father asked me to go with him.
big, beautiful Holsteiner mare. I asked whats the deal with her,
when she arrived, she had hoof problems and was not doing
much so I asked, Please give her to me and let me try to fix her
the process?
the Mexican Equestrian Federation realized that investing in
in the world do it: to manage and make decisions on how to

represent the team in international events.
and see how it goes. It was a mare that took me to the World
EH: What made you decide to turn professional?
better and stronger and always compete with the best we
Mexico, its hard to be a professional because there are not too
Canada and USA, and we won our Nations Cup League. It was
Cup Final, WEG; it was destiny that we found each other.
AM: All the time [between 1996 and 2008], I was working. In
many big classes with money, and the business is small with
not so many riders. Not a lot of people dedicate themselves to
horses. But I received a good opportunity after Beijing in 2008.
Mr. Alfonso Romo [owner of La Silla Stud] spoke with me about

riding some of his horses.
I had a chance to get a Cassini mare in France. They
asked me to come and try her and see if she fit me. Rolf-Gran
Bengtsson was her rider at the time. With this mare, Rosalia La
The sport has become so competitivethere are so many
countries today that can win, so you have to take your best
riders to competitions. We have to focus on getting our team
have. Norman has done an excellent job. Its not easy to beat
a great start, and I hope we can have continuity now and get
motivated with all of this.
I think the riders in Mexico realize we have to trust a guy
who knows the responsibilities and management of our team
and his decisions are the best for the team. We were used to
going to the shows we wanted to go to, but things now are more
united and all of the riders want Mexico to succeed. This is very
importantwe have to put Mexico before ourselves.
(cont.)
noellefloyd.com 23
We were used to going to

the shows we wanted to go
to, but things now are more
united and all of the riders
want Mexico to succeed.
EH: How did your partnership with Ilan Ferder and Tal Milstein
come to fruition?
AM: I met Tal first in Europe when I was living [in Belgium]. He
told me that one day, I was going to ride for him. Some years
went on and we met again and he said his partner Ilan was
looking for a rider in America. That for me, was a big change.
My wife and three kids were settled in schools in Belgium, but
I said I would be open to it.

Alberto Michan rode the Tal Milstein Stables-owned
Enzo Van De Herkkant in this years famous
Land Rover Puissance at the Dublin Horse Show.
We met and talked and had good connection. I had a
good feeling that this was something nice for me. Something I
can grow with and have a big shot in the sport. So at the start
of this year, I changed my life and went to Wellington to work

for Ilan.
Theyre two smart guys, very motivated, very profes-
sional in what they do. They really want to achieve big things
in the sport, and I am very lucky to be a part of this team. They
have amazing horses, as well as incredible management. Every

time theres a change, theres a period of accommodation and
establishment. Little by little, were building something special
and we have a great possibility of doing big things in the sport.
EH: What goals do you hope to accomplish in your career?
AM: To keep growing in the rankings. Since I started with Ilan
and Tal, Im now in the top 100 [in the FEI World Rankings]. I
think thats a good start for us. I hope to keep growing in that
way. There are many amazing shows today, and I just try to
do the best we can and win the most we can and stay in the
top level. In two years, I would love to aim for the WEG. And
if possible, [I hope to] do the Pan Ams and the next Olympics.
24 noellefloyd.com
CM
MY
CY
CMY
noellefloyd.com 25
Then
Now
August 7th, 1974:
Germanys Paul Schockemhle and Abadir

compete in the Shell Puissance at the
Dublin Horse Show.
Photo:
Courtesy of the RDS Library & Archives
26 noellefloyd.com
July 23rd, 2016:

Jack ODonohue and Acorad 3 clear
the puissance wall in the Land Rover
Puissance at the Dublin Horse Show.
t the annual Royal Dublin Horse Show, puissance night always attracts
the largest crowd that packs into the stadium during Irelands biggest
equestrian event of the year. The historic, high-jumping event dates back
decades and is a favorite for the fans watching in anticipation, as the
red brick puissance wall is stacked higher and higher.
The puissance is a holdover from a different era of show jumping, and today,
in most parts of the world, only the bravest riders dare to enter their valuable, and
equally as brave, horses in the demanding class.
But in Ireland, the puissance is a class they train for, and one for which their
horses are specialized. This years puissance at the Dublin Horse Show attracted 19
entries, and the winning horse, Acorad 3, an experienced puissance jumper under
several different riders, cleared the wall over five rounds, at a final height of seven
feet, two inches. He carried 20-year-old Irishman Jack ODonohue to what was a joint
victory with fellow countryman Shane Breen and Cisero. It was ODonohues very first
Photo:
Erin Gilmore | NoelleFloyd.com
puissance class, but it surely wont be his last.
noellefloyd.com 27
Jumpfor
Charity
T
Qualifier, presented by Longines, on Friday, September 2, 2016.
he Hampton Classic Horse Show in Bridgehampton, N.Y.
presented a new initiative for riders to jump for a good
cause during the $75,000 Douglas Elliman CSI4* Grand Prix

Presented by NoelleFloyd.com, Jump For Charitypaired
10 top international riders with 10 deserving charities. Before

the class, each participating rider autographed 30 Hampton
Classic baseball caps complete with the Hampton Classic

logo, their names, and their partnered charities names. One
hundred percent of the funds raised went toward the Jump For
Charity initiative, with the Jump For Charity rider that placed
best in the Grand Prix Qualifier receiving the entire amount of
money raised from the sale of the caps.

That rider was McLain Ward, who earned over $16,000
for Caring Hearts for Canines, a dog rescue founded by Jennifer

Johnston Chopping.
28 noellefloyd.com
Words cannot describe how excited we are. Because
of McLain, lots of dogs will be able to find homes, said Kate

Soroka, who was on hand to represent the winning charity.
Weve been official for two years and have rescued up
to 950 dogs, she added. We pull and transport and adopt
locally in North Carolina, and are always on the hunt to expand

even more. Jen is fearless! And the Jump For Charity Proceeds
are a huge boost.

We were thrilled to be able to raise more than $16,000
in our Jump for Charity initiative, said Hampton Classic Executive

Director Shannette Barth Cohen. I loved seeing so many riders
and spectators wearing their Jump for Charity hats on Friday.
noellefloyd.com 29
The other German riders watch anxiously as Michaels-Beerbaum

enters the ring for her second round. Whether or not she will
pull through is still up in the air in their mindsyes, she was

double clear in Aachen, but a poor performance in La Baule haunts
her otherwise clear record for Team Germany. Earlier in the
Examining
Individual
Performances
in Team
Competition
By Meghan Bacso
eredith Michaels-Beerbaum tightens her grip on the
reins as she guides the 11-year-old grey gelding,
Fibonacci 17, into the ring at Hickstead. Its Nations
Cup day, and the stakes are high.

Just two weeks prior, the German Olympic team was
announced and much to her dismay, Michaels-Beerbaum was

chosen as the traveling alternate. Today, she is eager to prove
she is just as ready for Rio as the four riders that were selected
ahead of her.

With the weight of her entire teamand not to mention
countryon her shoulders, she tackles the 1.60m track with

ease, the crowd cheering as she clears the timers with no faults.

She exits the ring to rejoin her teammates, still holding
her breath, knowing her job is only halfway done. Germany
progresses through the first round on a clear scorecard and

the pressure doubles as a victory for the team is now in the
cards. Today especially, there is no room for error. With Ludger

Beerbaums last minute-withdrawal, the teams fate rests on
just three riders, each round to be counted.
30 noellefloyd.com
year, she contributed a disappointing eight-fault performance
in the Nations Cup at La Baule that cost the team a podium finish.

But as Michaels-Beerbaum crosses the timers for the
second time that day, all rails still intact, she breathes a sigh of
relief and the crowd bursts into applause. Shes done all she can
do for Germany. The team would go on to win that days Nations
Cup at Hickstead, but the true payoff for Michaels-Beerbaums

efforts would not come until just hours before show jumping
began at the Olympic Games in Rio.

While Michaels-Beerbaum was initially relegated to the
position of traveling alternate at the Olympic Games, the last-
minute withdrawal of Marcus Ehning meant that she repre-
sented Germany on the Olympic stage. She and Fibonacci 17

put in three clear roundsincluding a vital clear in the jump-off
that helped Germany secure Team Bronze, mirroring her
successes in the seasons Nations Cup competition.

Out of six Nations Cup rounds jumped, Michaels-
Beerbaum rode five clear rounds that not only helped Germany
win two Nations Cups, but also ultimately proved she and the
talented gelding, Fibonacci, were Rio ready.

It takes a great horse to rise to the occasion for their
countryeven for just one Nations Cup during the season. To do

so multiple times in a year takes a remarkable athlete.

But individual efforts can be overlooked among team
tallies; while a bad score can often be hidden in a teams total,
the same can be said for a good score. Its the team competition formats catch-22. A horse could be recording clear round
after clear round, but unless the teams other riders have an
equally successful day, he or she wont achieve a top result.

To analyze individual performances of the horses that
most frequently appeared in Nations Cups in the 2016 season,

we broke down team results. Specifically, we examined horses
that competed in three or more European Division 1 Nations

Cups in 2016 and ranked their individual performances based
on their average Nations Cup score.

Competitions included in the analysis are: CSIO5* La Baule,

CSIO5* Rome, CSIO5* St Gallen, CSIO5* Rotterdam, CSIO5*
Falsterbo, CHIO Aachen, CSIO5* Dublin, and CSIO5* Hickstead.
Average Individual Faults in 2016 Nations Cups

Country
Horse/Rider Combination
Nations Cup Jumped
Avg. Faults Per Nations Cup
1.3
2.3
2.6
2.6
2.6
5.3
5.6
6.7
6.7
8.3
11
13.3
13.3
noellefloyd.com 31
We took an even closer look at the performances

of four horses that competed in multiple Nations
Cups in 2016 and contrasted their individual
scores with their teams scores.

PEDER FREDRICSON
MEREDITH MICHAELS-BEERBAUM
H&M All In
Fibonacci 17
2006 Gelding
Kashmir VanT Schuttershof x Andiamo
2005 Gelding
For Feeling x Corland
100%
PERCENTAGE CLEAR
CLEAR ROUNDS
SIX
ROUNDS JUMPED
SIX
2016 NATIONS CUP RESULTS

INDIVIDUAL FAULTS
R1 - 0
R2 - 0
TEAM FAULTS
RESULT
R2 - 0
12
4th
R2 - 0
32 noellefloyd.com
ROUNDS JUMPED
SIX
INDIVIDUAL FAULTS
TEAM FAULTS
RESULT
R2 - 0
R1 - 8
4th
1st
1st
AACHEN
13
4th
FALSTERBO
R1 - 0
FOUR
LA BAULE
ROTTERDAM
R1 - 0
CLEAR ROUNDS
ST GALLEN
67%
PERCENTAGE CLEAR
R1 - 0
R2 - 0
HICKSTEAD
2nd
R1 - 0
R2 - 0
H&M All In and Peder Fredricson impressively kept a clear
strong performances from his Swedish teammates, the pair
down by four faults from his teammates, and he narrowly
scorecard throughout three Nations Cups, but without equally

failed to come out on top in an event.

Fibonacci 17 and Meredith Michaels- Beerbaum
recorded faults in just one of six rounds they jumped this year,
contributing two double-clear performances that helped

Germany win two Nations Cups.
Clooney 51 and Martin Fuchs produced one double
clear for team Switzerland, but his fault-free ride was weighed
missed out on a top finish.

Jessica Mendoza and Spirit T were Great Britains only
combination to compete in three Nations Cups this year, and

they contributed to the teams victory in Rotterdam.
MARTIN FUCHS
JESSICA MENDOZA
Clooney 51
Spirit T
2006 Gelding
2001 Mare
Tornado x Carnaval Drum
Coronet Obolensky x Ferragamo
50%
PERCENTAGE CLEAR
CLEAR ROUNDS
THREE
ROUNDS JUMPED
SIX

INDIVIDUAL FAULTS
TEAM FAULTS
RESULT
R1 - 0
R2 - 8
4th
ROUNDS JUMPED
SIX
INDIVIDUAL FAULTS
TEAM FAULTS
RESULT
R1 - 0
R2 - 4
1st
33
8th
20
6th
ROTTERDAM
R1 - 0
R2 - 0
2nd
AACHEN
TWO
ROME
ROTTERDAM
CLEAR ROUNDS
LA BAULE
33%
PERCENTAGE CLEAR
10
R2 - 4
R2 - 9
HICKSTEAD
R1 - 4
R2 - 4
27
5th
R1 - 0
R2 - 8
noellefloyd.com 33
Harrie Smolders
and Emerald
2016 Discovery Communications
34 noellefloyd.com
Rising in
the World
Rankings
The ultimate
game of
strategy By Kristin Stine
rogression along and atop the worlds stage of five-star
decade, in comparison to the sports prior nearsightedness in
But compare and contrast the riders approach to an
typical plan is based around competing at the best shows with
show jumping may not exactly be a game of chess.
international summer calendar against the moves of rooks and

pawns and find similar, systematic approaches to both.

Pick your game piece, evaluate the board, devise a plan,
regards to access to crucial five-star competitions. Now, the
the best prize moneyalthough the summer of 2016 can hardly

be categorized as a normal season.
and make a move.
An Open Door
straightforward enough, but inherently complicated moves
and why of a competition calendar. But final decisions remain
The shuffling of the Longines FEI World Rankings is
and counter moves are required when even the best-laid
plans are up against the presence of unexpected strategies.
Even with a talented string of horses, the right backing, and

a dedicated team behind you, its never guaranteed that a
riders seasonal show plan will yield the results that he or she is
striving for. Whats more, the movement in rankings show that
the positions are fluid, even for the worlds best riders.

To break into the top 50, or even the top 100, is a career
milestone that each rider must want. Yet ask any top international competitor about regular season priorities and youll
find that current World Rankings arent high on the list.

However, the scope of opportunities available to riders
to earn valuable ranking points has widened in the recent
The rider constantly edits and re-evaluates the where, when,

in flux during an Olympic year.

As top competitors and Olympic contenders lacked a
summer presence in Europe, either due to Rio preparation or
injuries to top horses, the ranking door was left open. Points
were up for grabs, which resulted in multiple riders enjoying
larger leaps up the World Rankings.

But if gaining ground on the World Rankings list is
that simple, is the end result as formulaic as A+B=C? The

recent advances in position made by Philipp Weishaupt, Sharn
Wordley, and Nicola Philippaerts were accomplished with
a shared attention to basic elementsbut by three different
means, illustrating that theres more than one way to achieve the
World Rankings much more fleeting version of checkmate.
noellefloyd.com 35
The world watched in awe as Germanys Philipp Weishaupt won the historic Rolex
Grand Prix at Aachen on July 17th, 2016. No doubt the cheers from the crowd are still
ringing in Weishaupts ears.

This astonishing result seemed to come from nowhere: Weishaupt had only
moved the 9-year-old Holsteiner stallion LB Convall (Colman x Cascavelle) up to the

five-star level three weeks prior. Never in his career could he have predicted that LB
Convalls first grand prix win would be none other than one of the toughest grand
prix classes in the world.

This significant leap in less than a months time was a prime example of how,
with the right preparation, a rider could take the slightest bit of guesswork out of a
performance in an unpredictable sport.

Laying the building blocks for the young horses development coincided
with Weishaupts efforts to rise in the World Rankings, combining both goals with a
successful campaign at the Spruce Meadows Summer Series.

My decision to compete at Spruce Meadows was definitely based on my
ranking, Weishaupt said. At that time [ranked at No. 139], I couldnt really get into
the bigger shows in Europe so I decided to try something different.

This something different gave LB Convall the experience with a bigger
I went [to Spruce Meadows] with three grand prix horses and you dont want
grass arena at the higher, five-star levels.
to overuse any of them, Weishaupt added. So the more experienced horses were
shown for the first two and a half weeks, while LB Convall started out with some
smaller classes and got more experience. He didnt make the step up to the 1.50m
until the last two weeks and in the end, it went really well.

The pair finished 14th in their first CSI5* grand prix together, the Queen
Multiple top 20 placings and 565 ranking points later, Weishaupt jumped to
Elizabeth Cup at Spruce Meadows on July 9th.
World No. 81 with 39 percent of his current World Ranking points accumulated over
4 weeks of competition at Spruce Meadows. LB Convalls gained experience payed

off in spades as the young stallion went on to best a field of 40 of the worlds best
horse and rider combinations in the Rolex Grand Prix of Aachen. That win added 150
additional points to Weishaupts ranking, which rose to World No. 62.

He may have jumped 77 positions in the World Rankings by strategically
rotating his string throughout the summer, but Weishaupt wouldnt commit to the
strategy for his fall campaign.

So many things have gone wrong in my career: owners decide to sell the
horse, the horse gets injured, there are a thousand reasons, he said. Long term
plans dont really work for me so Ive stopped making them.

Regardless, Weishaupt has taken concrete steps toward his future goals:
competing in the 2017 FEI World Cup Final in Omaha, the European Championship in
Gothenburg, and possibly the 2020 Olympics for Germany. The underlying mindset
on how to get there is simple, according to Weishaupt: If I do well, I go to the big
shows; if not, then I go back to the drawing board.
36 noellefloyd.com
Philipp Weishuapt(GER)
Total Ranking Points: 1615

Jump from World No. 139-81-62
Strategy: "Try something different"
Sharn Wordley (NZL)

Jump from World No. 79-55
Strategy: A central, commanding campaign.
Blue ribbons covered the dashboard of Sharn Wordleys truck when he pulled out of
town at the end of the Tryon Summer Series. The veteran grand prix rider couldnt
remember a single season during his career ever being as successful.He achieved
his seven FEI wins at the same venue in a conscious effort to reach his goal of cracking
into the top 50 World Rankings.

Although World Rankings dont always influence the venue stops on a
riders calendar, the general thought largely made Wordleys decision to compete
in Tryon.

In a way, the ranking list was a goal of mine this season. New Zealand didnt
qualify for the Olympic Games in Rio so it became a goal to have for myself, to keep
my focus, Wordley said.

Staying stateside allowed Wordley to get set tled into his new farm in
A lack of rider movement this season resulted from athletes making the
Lexington, Kentucky, but that wasnt the only reason that he never set foot on a plane.
calculated choice to remain in North America rather than to compete in Europe.
The decision depended on personal agendas, but the general consensus was that
Europe is expensive.

Its no longer a novelty to just go show over in Europe, Wordley said. The
expenses are the same as you still have here but then you have to fly your horses
over, rent trucks and trailers, stay at an apartment or hotel while the prize money is
no better than the shows offered in North America. I can still win comparable money
to what is offered in Europe without having to travel.

Getting the most value has remained relevant for many of the top-tier show
jumpers, owners, and sponsors as career goals and financial realities must align in
order to reap the most benefits from competitive pursuits.

So the entries were sent in, trailers packed, and Wordley pulled in to the Tryon
International Horse Show to carry out a strategy that maximized potential success
from his string of horsesand ultimately, World Ranking points.

The strategy is different for each horse, Wordley said. For example: I
would say Casper is my top horse right now. We showed him in two classes a week
throughout the summer in Tryon so thats just about eight classes, over seven weeks,
total. But in comparison, Famous D Ive Z was shown in a couple of classes per week.
That horse performs best if shown consistently and it showed because he ended up
winning five FEI classes.

Wordley was a dominant presence in North Carolina, sky-rocketing through
the Rankings by earning 640 World Ranking points. In June and July alone, he earned
38 percent of his total World Ranking points at Tryon.

His moves around the board were clearly working: by August, Wordley found
Wordley hopes to compete Casper at the 2018 FEI World Equestrian Games.
himself close to cracking the top 50 at World No. 55.
But until then, his next play is to maintain the soundness of his horses. Between trips
to Tryon, his string relaxes at home in Lexington, implementing hill work and Aqua
Tread three days per week.
Photo: Liz Crawley Photography
noellefloyd.com 39
Belgiums Nicola Philippaerts clinched double victory at Knokke Hippique CSI5* in

July, taking back-to-back wins in the first two CSI5* classes of the show. The perfor-
mance gave the rider a boost of confidence on the eve of securing an Individual
Olympic bid by the Belgian Equestrian Federation, filling one of the two Individual
slots allotted to Belgium.

At Knokke, Philippaerts proved the potential of his possible Olympic mounts
With Rio as the ultimate goal, Philippaerts focused on earning top results at
and further proved that he was a rising competitor to watch in the future.
various competitions. Although his ranking on the world stage was more of an afterthought, it steadily rose with the approach of Olympic competition.

Improving my ranking wasnt specifically a goal, said Philippaerts. I think
it was just important for me because, over the last three years, I struggled a little bit
because my horses kept getting injured. But now, they are all looking quite good. I
think its very important that you keep your horses in good shape and not chase too
much of the rankings needed because when you jump well, the rankings speak for
themselves. Its important that youre quite high but you also need to have the horses
with the possibility to do it.

With his horses health in mind, Philippaerts balanced his participation in the
unrated Global Champions League (for the experience of team competition that it
offers) with the many five-star shows, in which his grand prix mounts could excel.

At the Knokke CSI5*, Philippaerts piloted H&M Harley van de Bisschop (Dulf
Van Den Bisschop x Coronado) and H&M Quenzo De La Roque (Kannan x Jasmin) to
three, top-five finishes at the five-star level in just over three days followed by two,
top-two placings over two days at the three-star level.

His success on home turf was such that 15 percent of his World Ranking
points, a 295-point gain in less than two weeks in July, propelled him into the World
No. 38 spot.

Post-Olympics, Philippaerts will head into the fall and indoor season building
After a planned a gap week after the Olympics, Philippaerts would head to
on the same strategy: to continue consistency.
the Stephex Masters CSI5* on home turf in Brussels then onto the Masters CSI5* at
Spruce Meadows. Then slowly, the World Cup is in sight, he said.
40 noellefloyd.com
Nicola Philippaerts (BEL)

Jump from World No. 61-38
Strategy: Focus on the bigger goal.
Setting a Higher Standard

for Horse Transactions
By Kristine Kelly & Cynthia Martinez
42 noellefloyd.com
Horses are a passion, but buying and selling them is big businessa multi-billion
dollar industry. An investment in a sport horse is comparable to purchasing a luxury

car, a college education, or even a house. For most of us, it will be one of the most
significant purchases we make in our livesnot to mention the long-term commitment

to care for a 1,200pound animal that requires a small army to stay in top condition
and perform in the show ring.
Yet, when its time to buy a horse, its common industry practice to wire funds with
little to no documentation, as if its nothing. If the buyer receives a bill of sale, it is

often the functional equivalent of the receipt you get for your coffee at Starbucks.
Those experienced in investing in other contexts, real estate, for example, know this
is absurd.
Not surprisingly, with no standard process nor documents and a steep disparity of
power and knowledge between amateur buyers and professional trainers, the market
is rife with bad deals. A recent cover story of The Chronicle of the Horse, Shady Sales
and Secret Commissions How Theyre Impacting the Industry, examined the issue
of secret profits in horse transactions and provided several case studies and other
examples, as well as an overview of the laws in place that regulate horse sales (but are
widely disregarded by the industry).
We wont restate that article here, except to say the experiences described are not
isolated incidences and the statements in the article are not hyperboleweve spoken
with hundreds of equestrian professionals and owners and collected countless

examples of lawsuits and expensive mistakes among horse owners. Based on this
research, we estimate that buyers are deceived in well over one-third of all horse
purchases.
Horse sales go awry in a multitude of other ways: the trainer believes the agreed
upon commission was fifteen percent when the buyer thought it was ten percent, the
horse turns out to have been secretly drugged or injected prior to being tried and
sold, the horses records (delivered after the sale) arent in order, the horse suffers a
career-ending injury during transport to its new home, the horse turns out to have a
behavioral or health condition that was known to the seller but not disclosed; the list
goes on and a bill of sale cannot provide recourse in any of these instances.
The industry is suffering as a result of widespread unethical and illegal shady dealings
and lack of transparency and documentation in horse purchases. While a small minority
noellefloyd.com 43
of trainers may be profiting from these dishonest deals (at least
similar to real estate. If youve ever bought a house, you had a
trapped by the unfair behavior of their peers.
inspection, a purchase contract with a flow of funds. Equine
for the moment), most trainers feel intensely frustrated and
But the demand for change is reaching an all-time high among

professional and amateur equestrians, alike. Regardless of
contract with your agent, a disclosure from the seller, a home

Exchange provides this familiar and proven system in the context
of horse purchases.
whether one thinks transparency in horse sales should happen,
Buyers have increased confidence in their investment and in
with the proliferation of technology and information comes
with and how their horse will be treated, and professionals
its happening. We live in an era dominated by technology, and

transparency. The Internet age of Facebook, message boards,
and sites like RateMyHorsePro.com mean that hidden profits
are less likely to stay hidden. But as long as stories of disappointment and mistrust overshadow conversations among
horse owners, the growth of equestrian sport will be limited.

Professionals in the industry are faced with a choice: embrace
change and be recognized as a leader, or ignore it and be seen

as out of touch, or worse, part of the problem.
Regardless of a persons wealth, no one likes to be cheated. Its
infuriating, and it is everyones problem: owners are the reason

the industry exists at all. When they drop out of the sport after
being taken advantage of for the last time, we all suffer.
We Can Do Better
Its up to each of us to insist upon a basic level of customer
service and transparency we expect in all other aspects of modern-
the suitability of the horse, sellers know who theyre dealing

are protected from financial and reputational risk. All parties
benefit from setting clear expectations in writing, the efficiency
of a mobile and paperless process, and doing business with
professionalism and integrity. Moreover, the horse benefits when
its new owner has all the details of its specific maintenance needs,
is contractually committed to its welfare, and has an online
veterinary record for future reference.
Were often asked, But isnt a bill of sale enough? A bill of sale
simply documents a change in ownership. It provides minimal

information about the horse and does not address any risks in
buying a horse. Without direct interaction between buyer and
seller, its quite possible the bill of sale may not even be legit-
imate. The Equine Exchange process uncovers information

and documents issues that otherwise wouldnt be addressed,
reducing risk for all parties involved, including the horse.
day life. This isnt solely an ethical issue, its also a business and
Buying a horse is a major decision and a big investment, and it
estate exemplifies a strong and direct correlation: the top ten
a better solution wasnt available, but its here now. Be smart about
a financial issue. Transparenc y drives inves tment. Real

most transparent real estate markets attract 75 percent of
investment globally, and markets that become more transparent attract more investment.
should be treated as such. The status quo has persisted because
your next horse purchase. Weve created Equine Exchange to

make it easierfor each of you, as well as for ourselves. The path
forward is clear.
As lifelong equestrians, experienced in business law, real
estate, and investments, we grew tired of hearing the stories of

horse sales gone wrong and knew we could offer a common-
sense and comprehensive solution to make buying a horse

a more transparent and better experience for all involved:
EquineExchange.com. Simply put, its a better way to buy a horse.
Equine Exchange facilitates the horse transac tion online
among the buyer, seller, trainers/agents, and veterinarians in
a streamlined, professional way. Its an open and honest way
to buy a horse, conducted through a standardized process,
44 noellefloyd.com
in partnership with:
In EVENTS
noellefloyd.com 45
Calgary, Alberta, Canada June 28th July 9 th, 2016
Spruce Meadows Pan

American & North American
Tournaments CSI5*
Young talents shone in Calgary, Canada, with Daniel Coyle, Lucy

Deslauriers, McKayla Langmeier and Karen Polle all picking up
international wins against world-class competition. Seasoned American
rider Kent Farrington took top honors with Gazelle in both weeks
highlight grand prix classes.
Nikolaj Hein Ruus & Patricio Pasquel
Leslie Howard & Ian Allison
Mariano Maggi & Hannah

Lisa Fundis &
Chico 784
Richard Spooner
Andrew Ramsay &

Stranger 30
Lucy Deslauriers & Hester
Kent Farrington
Course designer
Santiago Varela
Eric Lamaze &

Chacco Kid
Jonathon Millar & Bonzay
Alberto Michan, wife, Ana Paula

Fernandez & daughter, Sophia
46 noellefloyd.com
Jonathan McCrea &

Aristoteles V
The foals of Spruce Meadows
Ljubov Kochetova
Taino Sugitani & Avenzio

Margaret Southern & Tiffany Foster
Mario Deslauriers & Cherrypop
Taking cover from Calgarys

unpredictable weather
Kent Farrington
Babel
Patricio Pasquel
& Babel
Irishmen Daniel Coyle & Conor Swail
Karen Polle
Andrew Ramsay
Daniel Coyle & Fortis Fortuna
noellefloyd.com 47
Paris, France July 1st 3rd, 2016
Longines Global Champions

Tour of Paris CSI5*
RMF Fara van de Maltahoeve
The third edition of Jumping Eiffel Paris was held in the Parc De
Bagatelle, a new tour location. Swedens Rolf-Gran Bengtsson
and fan favorite Casall ASK topped the LGCT Grand Prix, and the
Antwerp Diamonds won the Global Champions League of Paris.
Roger Yves Bost & Marco Kutscher
Bertram Allen
& John Whitaker
Kevin Staut
Only in Paris
Uliano Vezzani
Rolf-Gran
Bengtsson
& Casall ASK
Captain Mark Phillips
Penlop Leprevost &

Ratina dla Rousserie
48 noellefloyd.com
Henri Prudent
Daniel Bluman mounts up
Roger Yves Bost &

David Will
Jan Tops
Lauren Hough & Waterford
Paris Sellon & Adare
Olivier
Philippaerts
Simon Delestre
& Chesall Zimequest
David Will
Julien Epaillard
& Cristallo A Lm
Georgina Bloomberg
& Crown 5
Casall ASK
& Celia Rijntjes
Harrie Smolders &

Audrey Coulter
for Team Antwerp Diamonds
Harrie Smolders & Audrey Coulter
with Capital Colnardo & Alex
LGCT Grand Prix podium
GCL Paris
podium
noellefloyd.com 49
Cascais, Estoril, Portugal July 7th 9 th, 2016

Italys Piergiorgio Bucci was the star of this favorite stop on the LGCT;

Tour of Estoril CSI5*
with the striking chestnut stallion Casallo Z, he picked up his first

LGCT win after a season of strong finishes. Admist a blustery, late
night edition of the Global Champions league, the Vienna Eagles
pulled through to win this, the 11 stage of the GCL.
Piergiorgio Bucci & Casallo Z
Aristo Z gets
some love
Kim Prince
Nicola Philippaerts
Ben Maher
Kevin Staut
Jan Tops
Michael Whitaker
Many faces
Beauty time
50 noellefloyd.com
Abdullah Al Sharbatly,
friend and Emanuele Gaudiano
Scott Brash
Harry Alllen, Rogier Van Iersal,

Bertram Allen & Ana Goodrum
Andreas Kreuzer & David Will
Lauren Hough, Schuyler Riley,

Edwina Tops-Alexander, Athina Onassis
LGCT GP of
Estoril podium
Piergiorgio Bucci
& Casallo Z
GCL Estoril top finishers
Photography: Stefano Grasso/LGCT

noellefloyd.com 51
Aachen, Germany July 13th 17th, 2016

With an added air of Olympic anticipation, every clear round and
fallen rail at this years Aachen held extra meaning. Germanys
Philipp Weishaupt was the weekends sensation when he won the
CHIO Aachen CSIO5*
Rolex Grand Prix of Aachen with LB Convall, and three days prior,
Germany won the famed Nations Cup of Aachen.
Kent Farrington & Gazelle
Laura Kraut
& Confu
Guido Klatte
leads U25 riders
Paul Estermann
& Lord Pepsi
Kara Chad
& Tiffany Foster
Janne Friederike Meyer

John Madden
Martin Fuchs
Cian OConnor & Good Luck
Tiffany Foster
Rob Ehrens &
Leopold van Asten
Scott Brash &

Team Great Britain
52 noellefloyd.com
Robert Ridland
Daniel Deusser
Janika Sprunger
Philippe Rozier &

Rahotep de Toscane
Sean Lynch & Caroline Martin
Romain Duget
Tascha Houghton
Lucy Davis &

Marcus Ehning
Roger Yves Bost &
Pegase du Murier
Eric Lamaze
& Fine Lady 5
Meredith
Michaels-Beerbaum
& family
McLain Ward &

HH Carlos Z
Philipp Weishaupt
& LB Convall
Meredith Michaels-Beerbaum
& Fibonacci
Philipp Weishaupt & LB Convall
noellefloyd.com 53
Dublin, Ireland July 20 th 24th, 2016

Irelands passion for equestrian sports came alive in Dublin, but in
Royal Dublin
Horse Show CSIO5*
Lorenzo De Luca & Halifax ven het Kluizebos
2016 an Italian went down in history for winning six international

classes, including the Grand Prix of Ireland, and in addition to the
Furusiyya FEI Nations Cup with Team Italy. Lorenzo De Lucas week
was dreamlike in its success.
Angelie Von Essen
Lauren Hough &

HRH Princess Anne
Ladies day
Sidesaddle
competition
Ben Maher
Lorenzo De Luca
Greg Broderick & MHS Going Global
Team Netherlands
Cian OConnor &
Greg Broderick
54 noellefloyd.com
Emilio Bicocchi
Italian flag flying
Bertram Allen
& Hector
Cian OConnor
Ruben Romp
Audrey Coulter
& Alex
Emma Augier de Moussac

Harry Allen
President of Ireland
Michael D. Higgins
Judge in
traditional dress
Lorenzo De Luca
Bruno Chimirri
Georgina Bloomberg
Shane Sweetnam & Cyklon

Jack ODonohue
& Shane Breen
Team Italy celebrates

Aga Khan victory
noellefloyd.com 55
Hickstead, United Kingdom July 29 th 31st, 2016
Longines Royal
International
Horse Show CSIO5*
Irelands Billy Twomey won several international classes before taking

top honors in the very competitive 200,000 Longines King George
V Gold Cup Grand Prix aboard Lizzie Mary. This finale class marked
the end of a fantastic week of competition at Hickstead that also saw
Germany win the Furusiyya FEI Nations Cup of Hickstead.
Anna Power Katie Dinan
Billy Twomey &

Lizzie Mary
Lillie Keenan
Janne Friederike Meyer
Olivier Philippaerts
Robert Splaine
Claudia Gisler
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Team Switzerland
Eagle Eye
Nancy Pinchen
Ben Maher
Anthony Condon
Billy Twomey & Shane Breen
Christina Liebherr
Meredith MichaelsBeerbaum with

daughter Brianne
Wout Jan Van Der Schans
Team Germany
Billy Twomey & the King George V Gold Cup
Team Germany
Lauren Hough
& Robert Ridland
Photography: Yasmina Bello

noellefloyd.com 57
Valkenswaard, The Netherlands August 4th 7th, 2016

The GCT arrived in Valkenswaard in August, and Rolf-Gran Bengtsson

Tour of Valkenswaard CSI5*
and Casall ASK rode to another grand prix win this season, this time
claiming victory in the CSI5* 300,000 Grand Prix of Valkenswaard.
In the Global Champions League, Alberto Zorzi and Pedro Veniss
won for team Madrid in Motion.
Edwina Tops-Alexander
& Caretina de Joter
Lauren Hough & Ohala
Jessica Springsteen
Steve Guerdat, Eric Lamaze & Jrme Guery
Rashid Towaim Ali Al Marri & Dolce Vita M
Audrey Coulter & Alex
Laura Renwick
Scott Brash & Conor Swail

Ludger Beerbaum
Leopold van Asten
Marlon Modolo Zanotelli

& Extra van Essene
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Scott Brash
Max Khner & Chardonnay 79
Hans-Dieter Dreher
& Embassy II
Julia Hargreaves & Lilly
Jos Verlooy & Sunshine
Savanna Hopkinson
& Ad Blanez
Alicia Store & Vincent Caumartin
Edwina Tops-Alexander,
Alexandra Thornton
& Jessica Springsteen
Emma Heise with

the Rome Gladiators
Leopold van Asten
Rolf-Gran Bengtsson
& Casall ASK
Laura Kraut, Rolf-Gran Bengtsson & Alberto Zorzi

noellefloyd.com 59
St. Moritz, Switzerland August 25th 28th, 2016

Less than one week after the conclusion of the Rio Olympic Games,
Longines
St. Moritz CSI5*
five star riders gathered in the mountains of Switzerland for this

fledgling competition, now in its second year. Olympic silver medalist
Kent Farrington won two of the feature classes, including the Grand
Prix, with Creedance.
John Whitaker
& Argento
Piergiorgio Bucci
Werner Muff &

Colombo
Emily Moffitt &
Ben Maher
Emma Heise &

Laura Kraut
Jack Whitaker
Bertram Allen & Michael Whitaker

Lorenzo De Luca &
Limestone Grey
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Scott Brash &

Kent Farrington
Denis Lynch
Jessica Kurten
Steve Guerdat &

Nick Skelton
Lady Davos
Philipp Zuger &

Lykkeshoejs Cstus
Hannah Selleck &
Callaway do Cabo
Janika Sprunger
& Aris CM
Kent Farrington
Pius Schwizer & Balou Rubin R
The Swiss team & Nick Skelton

noellefloyd.com 61
Bridgehampton, New York, USA September 1st 4th, 2016

The East Coast equestrian crowd flocked to the Hamptons for Labor
The Hampton Classic

Horse Show CSI4*
Classic Hamptons
Day weekend to enjoy a week of show jumping and sunny skies at

one of the USAs highlight annual competitions of the year. Richie
Moloney of Ireland won the $300,000 Hampton Classic Grand Prix,
and claimed the $30,000 Longines Leading Rider title.
Karen Polle & With Wings
Beezie Madden & Quister
Jimmy Torano
Alan Keely
Sunday style
Leslie Howard
Paige Pepa & Alexis Stein
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Hats galore
Katherine Strauss
Lucy Deslauriers
& Hester
Peter Wylde
Richie Moloney
Catherine Tyree
Theo Boris
Lilli Hymowitz
Richie Moloney
& Carribis Z
Catie Staszak & Mattias Tromp

Andrew Welles &
Brindis Bogibo
Charlie Jacobs &

Cassinja S
McLain Ward &

HH Carlos Z
noellefloyd.com 63
Piergiorgio Bucci
& Janika Sprunger
Italy and Switzerland at home in Belgium | by Erin Gilmore
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Stabling with
noellefloyd.com 65
n the midst of a hectic summer season, its refreshing to find
two of the worlds busiest international show jumpers crossing
paths at their shared home base, a stable that occupies both

sides of a street in the Belgian countryside.
From the entryway of Piergiorgio Buccis rectangular red brick

stable, a church steeple that marks the center of the town of
Hamont-Achtel can be seen in the not so far off distance. The
Italian rider has called the area home for six years, and last fall,
his girlfriend Janika Sprunger joined him, making the move
from her native Switzerland.
Sprunger jokes that Bucci has the nice stable, while she got
the old cow barn across the street, but her eight stalls inside
a renovated barn repurposed for show jumpers are cozy,
and especially charming to an American eye. Unsurprisingly,

her side of the street is also neat as a pin, with aisle ways and
crossties washed down after a days work as her two grooms

bustle about, busy administering the evening feed.
Its the Monday afternoon after the Dublin Horse Show, which
means its no ordinary Monday off for Bucci and Sprunger.
Italys triumphant performance in the Dublin Nations Cup, in
which Bucci played a starring role, has given the 41-year-old

rider a boost, and he only arrived home a few hours ago.
Sprunger was named to represent Switzerland on the Olympic
team in mid-July, and on this day, shes juggling a to-do list

a mile long to prepare for the trip to Rio de Janeiro. She
drove through the night from CSI4* Ascona in order to be (cont.)
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Stabling with
noellefloyd.com 67
for all the time they spend

sharing a life at home, they face
just as much time apart due to
competition schedules.
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Stabling with
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Stabling with
home to prepare her Olympic partner, Bonne Chance, for the
It was a big step for me, because I was always together with
the travel and running around, the calm routine of their barn
was time for me to be on my own feet, to try and do something
mares pre-Rio quarantine. By the end of the day, after all of

provides a welcome respite of peace and quiet.
I like the life here, says Bucci. He and Sprunger live together
in nearby Holland, and the easygoing lifestyle helped make
his temporary trip to the area in 2010, a permanent one. I, of
course, liked working with horses here, and I stayed one more
my father, my whole life, at my home barn, she says. But it
myself. And this area where we are, its unbelievable for horses.
After winning Team Silver at the 2015 European Championships,
Sprunger was motivated to shoot for the Olympics, even though
shed previously sold the horse she expected to attend Rio with,
Palloubet Dhalong.
year, and one more, and one more. We are happy here now.
However, the 27-year-old rider has found a strong partner in
While Sprunger wishes that she didnt have to pay for one day
Rouet. Every morning, and twice a day in the final lead up to
of Belgian sunshine with a week of rain, as it so often seems,
shes happy that she made the leap last October, moving her
entire string and base of operations to Hamont.
Bonne Chance CW, a 10-year-old KWPN mare by Baloubet Du

Rio, she rides Bonnie across the street and around the stable
block to the spacious training ground that she and Bucci share
at the back of the property. It has everything needed
(cont.)
noellefloyd.com 71
to prepare for the biggest competitions in the world: large

sand and grass riding areas, a few derby obstacles, and many
fences that are still set at 1.60m from a previous schooling

session.
For me, Ive really planned since last fall and winter, to get a
good plan and preparation for the Olympics, Sprunger says. I

didnt really ride the grand prix for myself; I really followed the
team. Once Paloubet was gone, I thought, ok, [the Olympics]
are not going to happen for me, but in a way it makes me even
happier that its happened with another horse.
Bonnies stall will be empty for nearly a month as she journeys to

Rio, and Sprunger will soon travel to join her. Due to the complications of this Olympics in particular, Bucci will stay behind,
illustrating the challenges that many couples in show jumping
face: for all the time they spend sharing a life at home, they face
just as much time apart due to competition schedules. Even the

glory of jumping at an Olympics comes with the downside of
not having your partner by your side.
The cycle of the show season means that the Bucci and Sprunger
will spend more time at home together during the winter and
spring. But in summertime, and especially the summer of 2016,
they wont.
These are crucial months and years for my career, says Bucci,
who in July won the LGCT Grand Prix of Estoril with 12-year-old
Zangersheide stallion Casallo Z, his current top horse and regular
Nations Cup partner. For sure, the horse of my life is Casallo, and
I really had to work hard to make him ready, because he has a
very strong quality and a big character.
I think I could have done a little bit more this year with results
if Id also had Catwalk Z, who was hurt this year, Bucci adds
about his other top horse. Hes getting better and will soon
be back.
These are the kind of conversations that riders have all day long
in barn aisles all around Europe. Bucci and Sprunger chat with
their teams as the day comes to a close, they bounce ideas off
each other; they are each others eyes and ears. This home base
is exactly what it needs to be: a comfortable center of activity
for two professionals to meet and share in their successes. Its
where they lift each other up as they keep reaching higher.
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Stabling with
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Swedish
STEEL
The quiet consistency of Rio 2016 Silver
medalist Peder Fredricson
by Erin Gilmore
Photography: Pooya Nabei

Styling: Liv Kragh, ArtOfficial Agency
Wardrobe: H&M + Peders own
Creative Direction: Noelle Floyd + Charlotte Falk
With an Olympic medal waiting for him,

Peder Fredricson, smiling from ear to ear,
took a step onto the podium, assumed
the figure of a lightening bolt, and dabbed
for the crowd.
Some 6,000 miles away in Sweden, his three,
football-loving sons were beside themselves as they watched

on television from their Grevlunda Farm. Before Fredricson had
left his home near Kivik two weeks prior, he had promised 2-yearold Bill, 9-year-old Hjalmar, and 12-year-old Carsten: if he won
a medal in Brazil, he would dab on the podium. And he did not
plan to let his children down.
Striking a pop-culture pose came naturally to the lithe, 64 eques-
trian who had just claimed the Individual Olympic Silver medal at
the 2016 Rio de Janeiro Olympic Games. At the end of the week,
he could look back at a score sheet completely free of jumping
faultsthe only rider in these Games to do so. Aboard the quiet

bay gelding H&M All In, Fredricson had ridden the best Rio
Olympics show jumping performance. He and All In picked up
a time fault in the third round of jumping, their only fault of the
entire competition.
Even in the six-horse, Individual jump offthe sixth round over
four days of Olympic show jumpinghe and All In were clear.

Olympic gold escaped them by only 0.53 of a second as they
clicked through the finish timers, but the distinction of riding
the best performing show jumper in Rio was his and his alone.
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noellefloyd.com 77
I think all athletes and all riders have the Olympics as a goal if
theyre on that top level, 41-year-old Fredricson says. Its not
as if this Olympics in particular was so much more of a goal
than other ones. But for these Olympics, I had a really good
horse, one I knew I could go far with, and that makes all the
difference.
Gracious In All Things
Peder has barely recovered from his jetlag when he meets our
crew at his stunning home base, near Swedens Hno Bay on
the Baltic Sea. Its the ultimate show of graciousness; on the
heels of his greatest career accomplishment to date, he can

pick and choose which requests to entertain and which to
ignore. However, snubbing is not in this friendly horsemans
nature. Not only does he greet our small crowd of strangers

with a smile, he and his family welcome us and proceed to give
over their entire day for this photoshoot.
78 noellefloyd.com
Olympians travel a unique path on their way home from Olympic
Olympic Games to her record. But she and Fredricson didnt
celebrations and well wishes. There was, naturally, a party in Rio
both attended art school in Stockholm.
Games. Clad in their national colors, they are showered with
the afternoon after the medal ceremony with every member of
meet at a horse show; rather, they came together when they
the Swedish equestrian team whod played a part in the process
Fredricson is a talented painter, and his works of artalways
practors, etc.
and an active career in graphic design: he is responsible for
in attendance: the riders, grooms, vets, team leaders, chiro-
When Fredricson flew home the following day, a sea of fans
clad in blue and yellow met him at Stockholm airport with

songs and flowers. And upon his arrival home to Grevlunda
Farm, a champagne party filled his indoor arena. The medal
was passed around to all who wanted to touch Olympic Silver.
When we meet him, Fredricson is on the tail end of that whirlwind,
and Silver medal or not, he has every right to be exhausted.

However, much like the way he sits on a horse, he is relaxed, at
ease, and uncomplicated.
Practical Elegance
Were on the southern tip of Sweden, where, 13 years ago,
depicting horseshang in their home. He has a background
designing the logos of Equestrian Team Sweden, the Swedish

Show Jumping Owners Club, and most notably, the official
pictograms for the FEI disciplines.
Design work has taken a back seat during these last two months.
Fredricson doesnt pretend that preparing for an Olympic Games
takes less than 100-percent focus. This year, H&M All In jumped
a staggering 20 clear rounds in competition with Fredricson,

making him an easy choice for the Swedish Olympic Team. In
the Super League, Fredricson and H&M All In were the most
consistent Swedish pair, jumping double clear in all three of

their 2016 Furusiyya FEI Nations Cup appearances. Theres no
better Nations Cup record in the world this year.
Fredricson and his wife Lisen moved into this 200-year-old, former
But during the four days of Olympic show jumping in Rio de
a new life as a training stable, and in addition to the indoor,
speaking press. The media was distracted by medal favorites,
granite farm and made it their own. They gave the property
the grounds feature a large sand ring, horsewalker, and many

open paddocks for turnout.
Whitewashed walls contrast with red brick, and thick wooden

cross beams arch overhead. There are no glass chandeliers
in this barn. Instead, it is a practical, elegant place for horses,

with old and new existing side by side. An addition for horses
in training is directly adjacent to the high-ceilinged, original

stable where the Fredricsons stable their young horses.
Lisen has a talent for sourcing and developing young talent.

She watched one of the jumpers that she developed jump to
a Team medal in Rio. A grey Swedish warmblood known for
his big scope, Lisen rode him through the CSI4* level before
selling him to Germanys Meredith Michaels-Beerbaum in 2014.

That horse is Fibonacci 17.
The Fredricson home is also on the property and reflects a unique
blending of the couples aesthetics and outside interests. Lisen

is an accomplished grand prix rider in her own right, with two
Janeiro, Peder didnt attract much attention from the English

like Kent Farrington, Christian Ahlmann, Meredith MichaelsBeerbaum, and all the while, Fredricson continued to deliver
clear rounds.
The distinction of riding

the best performing show
jumper in Rio was his
and his alone.
The Rio Olympics were all about the unexpected. Sweden
qualified for the Team Final but finished well out of the
medals, in a tie for 7th place. But as each of the the six rounds
progressed, it became clear that Fredricson was within reach

of a podium finish.
(cont.)
noellefloyd.com 79
A Flyinge Education
This was not Fredricsons first Olympics, and his story is not
limited to show jumping. Growing up in an equestrian family
near Stockholm, he always had an interest in riding. Both he
and his brother Jens Fredricson grew up to be successful,
professional riders. Jens, who is eight years senior to Peder,
rode in the London 2012 Olympics, and while Jens lives 500
kilometers and six hours to the north of Peder, the brothers

remain close, talking nearly every day by phone.
For these Olympics,

I had a really good horse,
one I knew I could go
far with, and that makes
all the difference.
When Peder was 10 years old, he, Jens, and their parents
moved to the famous Swedish stud Flyinge. Their father, Ingvar

Fredricson, a veterinarian and professor, was hired as manager.
At Flyinge, Fredricson was surrounded by great horsemen, and

he spent his childhood first watching them and later training
with them.
Flyinge dates back to the 12th century, and is Swedens leading
equestrian center, with programs for breeding, research, and
training. When Fredricson lived there, riders such as Peter

Eriksson and the eventer Jan Jnsson would pass by on a daily
basis. He did not know it at the time, but he was mixing with
some of the worlds best riders.
It was there that Fredricson began to find his trademark light

seat and hands. But the most influential horses in his life
were the ones that put the finishing touches on his distinct
riding style.
It comes a little bit from my first top horse, who I took to my

first Olympics in Barcelona in 1992, Fredricson remembers.
(cont.)
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She was a really small, tiny Thoroughbred horse. I think that

started off the way I was riding. With a small horse like that, you
cant just sit down in the saddle, you have to have a light seat.
It bears mentioning that show jumping is Fredricsons second
discipline; he started his career as a three day eventer. He knows

well the value of a light, two-point position from galloping over
the long tracks of the cross country phase. At the Barcelona
Olympics, he rode the tiny Thoroughbred mare, Hilly Flip, to
a top-15 finish in the three day eventing discipline. He was just
20 years old and set a record as the youngest Swedish rider in

history to participate in an Olympics.
Fredricson switched full time to eventing in 2000. Close in

relationship with both Lisen and Jens, who were pursuing pure
show jumping, it was a smooth transition for him. He made the
Swedish Olympic show jumping team at Athens in 2004, and
earned Team Silver. He took his eventing foundation with him,

finding that lighter horses suit him in show jumping as well,
despite his tall frame.
Because Im a tall rider, for awhile, I was looking for big horses
because I thought the others might be too small for me,

Fredricson says. But small horses suit my style. When I saw All
In, he was also really small at 164 centimeters. And you can see
that its not a problem, really.
In 2012, while his brother rode on the Swedish show jumping

team and his wife participated as traveling reserve, Fredricson
watched the London Olympics from the sidelines. Shortly

thereafter, his longtime owners at Stuteri Arch sat down with
him and expressed interest in buying a horse that Fredricson
could take to Rio in four years. It took him until the end of 2013
to find the right horse.
I went to many countries to look at many horses, and All
In was the last horse I looked at, Fredricson remembers.
Straightaway, I could feel something special there and I knew

that he was the one.
Fredricson had noticed All In with Nicola Philippaerts at the
2013 Young Horse Championships at Zangersheide. That fall,
he went to the Philipparts familys Stal Dorperheide in Belgium

to try him, and the connection was immediate.
(cont.)
noellefloyd.com 83
He used to be a really hot horse when he was younger.

Everything scared him, he was always in flight mode, Fredricson
says about the SBS gelding (Kashmir Van Schut tershof x

Andiamo Z) that was bred in Holland by Bas Huybregts. But
now, in the last year he has really relaxed and settled. Id say
hes very easy to ride now.
Home Together
At home, Fredricson lets H&M All Instable name Allan

loose canter around the indoor, likening the exercise to a
relaxed morning jog. He likes the way the loose work helps the
horse get mentally and physically in shape, without the stress

of a rider.
Straightaway, I could
feel something special there
and I knew that he was
the one.
After the Olympics, H&M All In had to wait for the special,
chartered jets that transported the horses to and from Rio.
After a journey across the Atlantic and a layover rest at his old
home in Belgium, he arrived back in Sweden, with his longtime
groom Malin Henlv, a few days after Fredricson had returned.

For Henlv, it was also mission accomplished; the blond haired
professional groom has spent nearly every waking minute of
the last six months with her equine charge. In Rio, she leaned
into the arena over the kiss-and-cry podium and rode every
one of the fences in the final round with Fredricson. Fredricson

knows he is lucky to have her, and says so.
Henlv and All In are settled back in at home when we meet
them, and while All In is set to enjoy a well-earned vacation, we

put a saddle on him for the photo shoot. Fredricson takes the
reins, but its clear his mind is elsewhere.
The last time I rode him, I won the Individual Medal, he says.
Its only now, in the quiet of his stable and surrounded by his
family, that he seems to really take that fact in and absorb it.
(cont.)
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Shared Values
The sea is a ten-minute drive from Grevlunda Farm, or a
45-minute ride by horseback. Today, we head there with Peder,

Lisen, and all three children for one last set of photographs.
especially because the brands main design studio is based in

Sweden.
The three boys chatter almost nonstop in Swedish and English;
Its a really interesting company to work with, Fredricson says.
their father.
very interesting in their values, you can apply the same values
they have interests other than riding, which is totally fine by
Peder is at ease in front of the camera, which is no big surprise.

Since 2003, he has had a mutually beneficial relationship with
I couldnt have a better sponsor. The heart in the company is

of H&M to the work we do with horses. And like us, they are
working on getting better all the time.
the global clothing brand H&M. The Swedish-owned company
That is an Olympic value, also: the pursuit of improving all the
and Fredricsons angled features were a natural fit. He in turn is a
soon, it will join his other keepsakes from the top of the sport,
has long supported equestrian riders who fit their aesthetic,
worthy ambassador for their H&M We Love Horses campaign.

With flint blue eyes, blond hair, and a face that is more wise than
time. His children are allowed to play with his Silver medal, but
in a modest wooden trophy case that hangs on a wall inside

the house.
weathered, Fredricson is featured in many of H&Ms marketing
Fredricson will rest a little, but hes already looking forward to
The Olympics are the rare exception; otherwise, hes never in
that waited while he chased Olympic dreams in South America.
assets, modeling various pieces from their mens clothing line.

competition without the H&M logo on his breast pocket or on
his horses bonnet. He enjoys the relationship with the company,
86 noellefloyd.com
returning to riding. At Grevlunda, there is a stable full of horses

And now, Fredricson is intent on legging them up. His pursuit
for show jumping greatness is ever ongoing.
noellefloyd.com 87
The Next
Game Changer
KindredBio partners with equine athletes and their veterinarians on

88 noellefloyd.com
a drug for controlling fever in horses in the North American market.
housands of miles were traveled and hundreds of hours
of care and preparation were required before a single horse

stepped foot in the competition arena at the recent Rio de
Janeiro Olympic Games.

Not one equine competitor traveled fewer than 4,000 miles t
begun. The unquestionable priority then becomes quick and
effective fever reduction to avoid metabolic and physiologic

effects that may result in fatigue, weight loss, and reduced
performance at a minimumwhich these athletes and their

teams cannot afford.
o participate in the 2016 Games, the first to ever be held in
Available in Europe
flights and four oversized horseboxes (all coordinated by
trainer, and owner, theres a group that understands the
South America. Travel required at least 14 chartered Emirates

Peden Bloodstock Gmbh) to ship to Brazil in advance of ground
transport. A critical aspect of travel was the monitoring of

body temperature and health prior to and throughout the
travel. The end goal was metto have every high-performing

equine make it to Rio in good health.

While the Olympic games do not happen every day, this
scenario repeats itself week after week around the world as the
truly global sport of international show jumping takes place in
cities as far as Hong Kong, Los Angeles, Doha, and so on.

Crossing borders with medications and treatments that are

accepted as necessary in one country but unapproved in
another only serves to complicate matters for the riders and
the teams that work tirelessly to maintain health and reduce

stress for their equine partners during long trips via air and
ground transportation.

Fever in horses is often a side effect of long and stressful travel,
usually due to respiratory illness. In fact, the best model to
induce stress in the horse is a 20-minute trailer ride which,
as you can imagine, is nothing for these upper level athletes.

The timeline of a normal international competition is intense,
allowing fewer than 48 hours from the time a horse touches
ground in a new city or country to when it goes through the
start timers of its first class.

Any time before, during, or after that competition, if a horses

body temperature becomes elevated (spikes a fever), its a
red alert that the bodys mechanism for handling stress has
been exceeded and an inflammatory or infectious process has
Outside the inner circle of horse, groom, rider, veterinarian,

complications of equine travel and stress.

KindredBio is hoping to launch in the U.S. market a product

that has long been approved in the horse sport-rich continent
of Europe. Say the word dipyrone to anyone who administers
care to elite show jumpers in Europe and the recognition is

immediate.

As a proven fever reducer, dipyrone is a common injectable in
countries throughout Europe, which exports more show jumping

horses than any other continent in the world. The medication
is prescribed throughout Europe under various brand names,

depending on the country.

Since 1995, the United States Food and Drug Administration

(FDA) has withheld veterinary use of dipyrone products until an
approved product becomes available. The withdrawal stemmed
from pressure to ban its use in food-producing animals, not

competition horses. In 1995, long before the anti-slaughter law,
FDA encouraged the industry to submit a New Animal Drug
Application for dipyrone in horses, but no company pursued

the drug or disease category. Equine veterinarians in the
United States have purchased compounded drugs in order
to use the medication, but compounding creates concerns

regarding quality and safety.

The bottom line: while horses in Europe can rely on treatment

with approved dipyrone injec tion to manage fever, their
counterparts in America can only be treated with an unregulated, compounded version of the drug.
(cont.)
noellefloyd.com 89
With a focus on equine health, KindredBio is changing that. In the
United States, equine prescription medicine is largely manufac-
tured and distributed by large pharmaceutical companies that

develop and market a wide umbrella of products for humans,
dogs, cats, and other animals. Drug development

at larger companies may take up to 10 years from
initiation to market with a focus on high revenue
generating opportunities rather than a focus on
industry need.
KindredBio was formed as an
animal health company, with a specialized focus

on equine therapies, at a time when many of the
larger companies are redirecting their focus away

from horses to dogs, cats, or production animals.
KindredBio Co-Founder and Chief Operating

Officer Denise Bevers has long been an advocate
for understanding the importance of pharmaceu-
ticals made specifically for the horse. An active

horse enthusiast based in California, Bevers is also
the owner of a grand prix show jumper. Shortly
after founding the company in 2012, and thanks to

KindredBios outstanding team of equine professionals, she and her partner, Dr. Richard Chin,
began to understand the need for an equine
focus in the veterinary pharmaceutical industry.

A s a biopharmaceutic al company, we are
well positioned to develop drugs that may not

be at trac tive to big pharma from a revenue
perspective, Bevers explains. While some of

the larger companies may be primarily focused
on developing blockbusters for dogs and cats,
we see a tremendous amount of opportunity in

bringing much-needed therapeutics to equine
veter inar ians, t r ainer s, and hor se owner s.
Equine drug development has been under-
ser ved for some time and we are devoted to

bringing FDA-approved therapeutics for horses

to market.
With anticipated FDA approval in less than 4 years since initiation of development, the first product that KindredBio plans
KindredBio Co-Founder and COO

Denise Bevers with her horse Wasco
90 noellefloyd.com
to bring to market is dipyrone, to be marketed under the brand

name Zimeta (dipyrone injection).
Proven Problem Solver
DVM, DABVP; Valentine Williams, DVM, MS, Diplomat ACVS;
athletes at all levels that develop a fever during or before competi-
practice and drug development experience between them;
If approved by the FDA, KindredBios Zimeta will support equine

tions. Dipyrone has adetection time of 72 hours (3 days), making
it shorter than other NSAIDs in the FEI Veterinary Regulations
and/or the FEI Equine Anti-Doping and Controlled Medication
Regulations. This allows dipyrone to be used to manage fever

much closer to competition.

We decided to bring dipyrone to the US equine market, not
because it is a blockbuster drug but because there is a great

need for a safe and effective drug to treat fever in horses, says
Jenna Hahn, KindredBios head of Sales and Marketing. As an

avid amateur show jumper who has ridden since childhood,
she has devoted her career to veterinary medicine with a

special interest in equine medicine. We listened to what our
veterinarians and riders wanted. Our development pipeline is

filled with novel, new, and revolutionary drugs, but Zimeta was
first to address the needs of our customers.

The inherent knowledge and compassion that comes from
being a collective group of horse enthusiasts has shaped

KindredBios process of chaperoning drugs through development and toward FDA approval. Because the team of professionals behind the company own and treat horses regularly, as
well as having years of industry experience, simple hiccups
(imagine explaining what a feed bucket is to a scientist without
horse experience) have been avoided and the process is
more efficient, as the company focuses on providing practical

solutions in the field.
and Emily Sundman, DVM, who have decades of equine
to Ryan Avenat ti, PhD, who holds his graduate degree in
equine endocrinology; to all of the other horse owners and
lovers on the team, I am inspired each and every day by their

unwavering dedication.

As a company with a commitment to the well-being of horses,

we are changing the model for equine drug development,
adds Hahn. The equine passion behind the company is infectious, and even the employees of the company who were not
horse people before are starting to get horse fever.

No pun intended, of course. KindredBio has half a dozen drugs

in its pipeline, and as the development process progresses at
the hands of its equine veterinarians and equine specific team,

it hopes to become a true game changer for the industry.

Access to dipyrone is just one way that North America is pulling

even with Europe, truly helping the sport attain global status.
Whether an Olympic athlete is dealing with the stress of travel
to South America, a show jumper is preparing for the biggest

championship of his or her year, or an everyday horse is being
shipped across the country, KindredBio wants to be there to
help.

KindredBio predicts that Zimeta (dipyrone injection) will be

available to veterinarians by 2017.
Pulling Even
KindredBio, which went public in 2013 and is NASDAQ-listed
under KIN, has an incredible clinical development team made
up of equine veterinarians, equine surgeons, and clinical

operations members who have focused their research careers
around horses.

The secret sauce for KindredBio can be found in our team
members. We have compiled a first-in-class team of equine

professionals who are so grateful to be developing drugs for
horses. It is very hard for me to describe in words the passion
that these individuals have for changing the future of equine

medicine, Bevers describes. From Melinda Poole OBanion,
in partnership with:
KindredBio
noellefloyd.com 91
Last Words
A s Swedens most con si stent internat ional
rider over the last decade, Malin BaryardJohnsson is one of the show jumping worlds
more familiar faces. That recognition
i s supplemented by a high-prof ile
partnership with clothing label H&M,
which the four-time Olympian, team
silver medalist (Athens 20 04), and
ten-time FEI World Cup Finalist has
partnered with since 2006.

Bursting onto the international
scene in 1996, at the young age of
21, the Swedish rider placed 7th at
that years FEI World Cup Final
in Geneva, Switzerland, before
continuing on to her first Olympics
at the 1996 Atlanta Games in the
United States.

In 2004, she married Swedish
t e l evi s i on pr e se n t er He n r i k
Johnsson. It was also the year
that Baryard-Johnsson
made her own television
debut, in addition to
releasing her first, and
only, collaboration on
an elect ronica son g
based on her former top
mount, Butterfly Flip.

Furthermore, the
41-year-old competitor
is also known for her
business prowess, owning a number of entities, including, at one
point, a restaurant in her
hometown of Norrkping.
Clearly not one to rest on her
laurels, the bright and energetic athlete and model also
thrives from using her brain.

But all of her work
ventures, from modeling to jumping the worlds biggest fences,
dont fulfill Baryard-Johnsson nearly as much as spending down
time with her husband and their two sons Alvar

and Ed at home in Sweden. With a fourth
Olympic Games added to her resume this year
in Rio de Janeiro, Baryard-Johnsson keeps
her riding goals in sight while maintaining a
balance between her career with horses and
all other pursuits in between.

What is your idea of the perfect horse?
One that is a perfect match with the
rider and that, of course, has all the abil-
ity and the talent. What is your greatest
fear? Spiders. What do you love the most

about show jumping? The beauty of
the sport. Where and when were you
the happiest? When I gave birth to my
sons. Who is your favorite rider at
the moment? John Whitaker. Who is
your favorite horse at the moment?
H&M Cue Channa. Which talent
would you like most to have? To
sing and to paint. What do you
consider your greatest achievement? Winning a silver medal in
the Olympics in Athens. What is
your most treasured possession? My family. What do you
value most in a teammate?
Loyalty. What is your greatest regret? I dont really have
any regrets. Which living
person do you most
admire? A Swedish
lawyer who has a radio
program and defends
abused women. What

is your greatest strength
as a rider? I think, for sure,
my talent and feeling.
Malin Baryard-Johnsson
92 noellefloyd.com
What is your favorite

historical moment in
our sport? When Rolf-
Gran Bengtsson won the European Championship in Madrid.
What is your life motto? Enjoy and fight for your dreams.
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noellefloyd.com 93
2016 Engel & Vlkers. All rights reserved. Each brokerage independently owned and operated. Carr Sollak Realty, LLC licensee of Engel & Voelkers Florida Residential, LLC. All information provided is deemed reliable but is not guaranteed and
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FALL 2016

GRAND SLAM INDOOR OF SHOW JUMPING

LONG BEACH CONVENTION CENTER

Summer Series CSI5*

Longines Global Champions Tour

Longines Global Champions Tour

FALL 2016 | issue 06

52 CHIO AACHEN CSIO5*

Horse Show CSIO5*

Longines Global Champions Tour

Longines ST. MORITZ CSI5*

HAMPTON CLASSIC Horse Show CSI4*

7 LETTER from the EDITOR

Opinion from Switzerland

Whats On Fall 2016

22 Q&A with Alberto Michan

Then & Now

The Royal Dublin Horse Show

LAST WORDS Malin Baryard-Johnsson

On the cover: Peder Fredricson wears H&M.

Photographed by Pooya Nabei on location in Sweden.

The Emotions of Rio 2016

Nick Skeltons and Big Stars surprise finish to capture Olympic

Individual Gold, we remember the best moments of the Rio

Olympic Games in photos.

Jump For Charity at The Hampton Classic

Prix Qualifier at The Hampton Classic Horse Show CSI4* in

Individual Performance in Team Competition

during this seasons Furusiyya FEI Nations Cup competition.

relate to team performance makes for fascinating insight into

Rising in the World Rankings

goals in mind, a rider can quickly rise or fall in the

Longines FEI World Rankings list. In speaking to three riders

who employed different tactics over the summer season, three

different paths to gaining ground are discovered.

Setting a Higher Standard

Stabling with: Janika Sprunger & Piergiorgio Bucci

oasis of calm amidst busy competition schedules.

lasting partnership. Their red-brick European stables is an

merged their businesses and personal lives to form a

The Next Game Changer

biopharmaceutical company positioned to introduce a proven

fever reducer to the North American market.

Peder Fredricson captured Individual Olympic

Silver aboard the best performing horse of the Rio

his home in Sweden less than a week after he stood

on the Olympic podium.

FALL 2016 | issue 06

Horses are beyond sport they are

Alexis Stein is effortlessly chic in all that she does,

opening schools in Africa. Learn more about the rocker

The Modern Boot

reinterpretation for everyday wear. The athletic cuts

against the season's textured trends, providing the

FALL 2016 | issue 06

Connected directly to www.noellefloyd.com and NOELLE FLOYD

news reports, video blogs, educational videos and unique video

content on the sport of show jumping from around the world.

Erin Gilmore | Esther Hahn

Custom Book Publications

Creative Director | Lead Designer

Magazine, follow our channel on YouTube for interactive interviews,

To exhibit our professional photography from around the world,

NOELLE FLOYD offers a line of beautifully-crafted coffee table