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Cisco 810-403

Selling Business Outcomes


Version: 5.0

Cisco 810-403 Exam


QUESTION NO: 1
Which two questions are used during high level outcome selling? (Choose two.)
A. What are the technical restrictions of business?
B. How is progress vs. outcomes measured?
C. How does talent architecture influence the definition of business outcomes?
D. How are the goals of top executives achieved?
E. What capabilities are needed to achieve the outcomes?
Answer: B,E
Explanation:

QUESTION NO: 2
When selling business outcomes, which two options are key points/ factors related to what the
customer wants to achieve must be considered? (Choose two.)
A. What the business priorities and strategies are.
B. What the Critical Set of Factors and Key Performance Indicators are.
C. What the mindset of customers is.
D. What the business priorities and goals are.
E. What the Critical Success Factors and Key Performance Indicators are.
Answer: D,E
Explanation:

QUESTION NO: 3
When selling business outcomes, which two key points/ factors related to understanding actual
achievement of goals must be considered? (Choose two.)
A. specific timeframe and periods
B. communicational procedures
C. metrics and calculation procedures
D. project management milestones
Answer: A,C
Explanation:

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Cisco 810-403 Exam

QUESTION NO: 4
According to Cisco and related to customers, which is the one and only outstanding reason and
justification for business outcome-based sales approach?
A. Executives are interested in satisfying customers' needs and requirements.
B. Managers and supervisors are committed to close the quality of service gap.
C. Stakeholders are interested in being considered when developing and assessing business
outcomes.
D. Customers are interested in solutions and services that result in measurable outcomes.
Answer: D
Explanation:

QUESTION NO: 5
When shifting to business outcomes, which two of these relevant considerations and premises
must be taken into account? (Choose two.)
A. Customers want to benefit from new, more flexible consumption models.
B. Technology is acquiring more importance.
C. Businesses prefer time-to-market acceleration regardless the costs of their IT solutions.
D. Business transformation dictates that CEOs and their teams become key partners.
E. Customers want solutions that address specific outcomes.
Answer: A,E
Explanation:

QUESTION NO: 6
When selling outcomes, which three knowledge areas should sales professionals develop?
(Choose three.)
A. Portfolio selling
B. Emerging technology trends
C. Stakeholder management
D. Sales enablement
E. Customer advocacy
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Cisco 810-403 Exam


F. Cisco partner ecosystem portfolio
Answer: B,C,D
Explanation:

QUESTION NO: 7
Which two statements partially describe the difference between product-based and outcomebased sales? (Choose two)
A. In product-based sales the customer knows the issue and is likely to fix it, in outcome-based
sales the customer understands the business goal and what success looks like.
B. In product-based sales the customer expects to make product comparisons, in outcome-based
sales the customer decides whether to make an investment based on comparing current and
future state.
C. In product-based sales the customer may or may not be aware of the opportunity or problem, in
outcome-based sales the customer will answer questions to clarify pain points.
D. In product -based sales the customer wants to hear about multiple solutions, in outcome -based
sales the customer does not know value or benefit from a change.
Answer: A,B
Explanation:

QUESTION NO: 8
At what three major levels can Cisco and its partners provide outcomes? (Choose three.)
A. strategic level
B. operational level
C. technology innovation level
D. executive level
E. business level
Answer: B,C,E
Explanation:

QUESTION NO: 9
Stakeholder audiences cover a range of customers, sales professionals, and others. Which three
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Cisco 810-403 Exam


key position groups make up important stakeholders? (Choose three.)
A. Executives
B. Influencers
C. Employees
D. Decision makers
E. Suppliers
Answer: A,C,E
Explanation:

QUESTION NO: 10
RACI model aids can be used to understand specific aspects of stakeholders' involvement in
businesses. What does RACI stand for?
A. Responsible, Accountable, Consulted, Informed
B. Reconciler, Accountable, Consulted, Independent
C. Responsible, Assertive, Consulted, Informed
D. Reconciler, Assertive, Consulted, Informed
E. Responsible, Accountable, Consulted, Influenced
Answer: A
Explanation:

QUESTION NO: 11
The customer mindset across verticals is changing as they become more aware of technology
solutions and their influence on the organization. Which three options are characteristics of this
customer mindset? (Choose three.)
A. Perspective towards technology services and solutions is same across industry verticals
B. Less loyal to a specific vendor due to technology as a commodity and availability of service
solutions
C. Expect providers to sell products and contracts
D. Expect measurable value in terms of business outcomes
E. Have a greater understanding of the competitive market and service and solution providers
Answer: B,D,E
Explanation:

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Cisco 810-403 Exam

QUESTION NO: 12
There are approximately nineteen industry verticals. Which five are relevant to Cisco? (Choose
five.)
A. Connected Learning
B. Connected Buildings
C. Connected Public Safety
D. Health Care
E. Disaster Management
F. Connected City
G. Connected Utilities
H. Connected Factory
Answer: C,D,F,G,H
Explanation:

QUESTION NO: 13
Emerging trends in technology are impacting business outcomes with respect to optimization and
innovation. Which are the big four emerging trends?
A. Cloud, Industry Issues, Consumerization, IT Appliances
B. Cloud, Mobility, Activity-Based Working, Security
C. Cloud, Social Media, Software-Defined Networking, Big Data
D. Cloud, Mobility, Analytics, Social Media
Answer: D
Explanation:

QUESTION NO: 14
Cisco Internet of Everything connects people, processes, things, and data. Which two of its
characteristics have an impact on businesses? (Choose two.)
A. Leveraging data into more useful information for decision-making
B. Connecting people for measuring services' usage trends
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Cisco 810-403 Exam


C. Delivering the solutions and products to the right person at the right time
D. Having physical devices and objects connected to the Internet and to each other for intelligent
decision making
Answer: A,C
Explanation:

QUESTION NO: 15
Cisco solutions and services are related to every kind of outcomes. Which is the goal of business
outcomes?
A. To enable CXOs or Line of Business leaders to grow revenues, lower operating costs and
achieve strategic business objectives
B. To help customers establish new technology or evolve current functionality
C. To help customers operate, manage and optimize technology environment more effectively
D. To take advantage of new technology to increase business relevance
Answer: A
Explanation:

QUESTION NO: 16
Cisco solutions and services are related to every kind of outcomes. What approach is frequently
used to achieve business outcomes?
A. Using Next Generation IT to increase service quality. Also, reducing risk, complexity and costs
B. Refining, enriching or developing & enabling new business processes, new markets, and
customer interactions
C. Taking advantage of new technology to increase business relevance
D. Improving agility & ability to create or deploy high quality, differentiated, innovative services for
end users
Answer: B
Explanation:

QUESTION NO: 17
Related to business outcomes, why are customers looking for Cisco and its Partners' solutions
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Cisco 810-403 Exam


and services?
A. Toexplore how technology innovation yields new revenue, lower costs, or reduce risk in more
detail
B. To help make a retailer aware of a restocking need while relying on a human interaction faster
C. To help them more quickly or effectively deploy, absorb, and adopt technologies in which they
make investments
D. To allow customers to complete a marketing research as part of their investment funds
Answer: C
Explanation:

QUESTION NO: 18
KPIs are quantitative measurement of progress against the tactical goals of an organization.
Which are three characteristics of KPIs? (Choose three.)
A. KPIs must be strategic and tactical in nature
B. KPIs can be financial, managerial, or operational
C. KPIs measure progress against goals
D. KPIs are set according to priorities: magnitude and urgency
E. KPIs define what needs to happen to achieve desired results in the time, budget, and level of
expected quality
Answer: A,C,D
Explanation:

QUESTION NO: 19
Which two options are examples of Key Performance Indicators? (Choose two.)
A. Percentage of job offers accepted
B. Perception level of satisfaction of customers
C. Quantity of new organizational goals
D. Revenue growth versus industry benchmark
Answer: A,D
Explanation:

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Cisco 810-403 Exam


QUESTION NO: 20
CSFs define what an organization should be good at. Which two options are characteristics of
CSFs? (Choose two.)
A. CSFs are quantitative in nature and focus stakeholder relationships
B. CSFs describe an element that is needed by an organization or project to reach its goal
C. CSFs help link business initiatives or processes with selling, designing, developing, and
adopting solutions and services
D. CSFs should receive special and continual attention from management in order to help the
organization be effective
Answer: B,D
Explanation:

QUESTION NO: 21
Which options are three examples of Critical Success Factors? (Choose three.)
A. Increasing manufacturing efficiency at a rate above increases in supplies
B. Attracting and retaining more highly qualified staff versus competitors
C. Providing a holistic perspective to the core business drivers and business outcomes
D. Matching customer retention rate to customer retention objective
E. Selling a greater share of profitable products to our customers
Answer: A,B,E
Explanation:

QUESTION NO: 22
Which discipline covers analyzing stakeholder expectations and their approach and posture
towards technology?
A. Stakeholder Relationship
B. Neurolinguistics Programming
C. Stakeholder Management
D. Customer Relationship Management
Answer: C
Explanation:

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Cisco 810-403 Exam

QUESTION NO: 23
Which two options are part of customer relationship management? (Choose two.)
A. Developing market research.
B. Moving the customer towards positive decisions about IT investments and initiatives
C. Classifying customer segments.
D. Identifying key stakeholders.
Answer: B,D
Explanation:

QUESTION NO: 24
Which two dimensions are used in the stakeholder power grid? (Choose two.)
A. Influence/Authority
B. Power/Influence
C. Interest/Empathy
D. Interest/Support
E. Consensus/Support
Answer: B,D
Explanation:

QUESTION NO: 25
Which three sentences are true regarding the stakeholder power grid? (Choose three.)
A. It shows relationships of power among executives.
B. It displays the risk position of future investments.
C. It shows current and optimal future state.
D. It is a visual picture.
E. It shows quantitative information about stakeholder requirements.
F. It shows differences among stakeholders.
Answer: C,D,F
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Cisco 810-403 Exam


Explanation:

QUESTION NO: 26
Which options are two features of business requirements? (Choose two.)
A. Business requirements are managed by stakeholders.
B. Business requirements support specific business objectives.
C. Business requirements are prioritized in compliance with influence dynamics.
D. Business requirements are dynamic in nature and change over time.
E. Business requirements are always defined inside a line ofbusiness.
Answer: B,D
Explanation:

QUESTION NO: 27
Which options are two benefits of understanding the customer's business model? (Choose two.)
A. Understanding the customer's business model changes the way you interact with your
customer.
B. Understanding the customer's business model provides control and assessment of project
challenges.
C. Understanding the customer's business model helps track progress through outcomes.
D. Understanding the customer's business model is used to address the sales force mindset.
Answer: A,C
Explanation:

QUESTION NO: 28
How does understanding the customer's business model holistically address the customer's
business challenge?
A. Segmentedsolutions designed for their specific outcomes make it easier for them to be more
relevant to their company's business challenges.
B. Customers define how they want to measure success, and we work with them to turn this into
metrics and a plan to achieve results.
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Cisco 810-403 Exam


C. As your conversations become more focused on their business challenges and value,
customers will see you as a problem solver and not just a sales person.
D. With the comprehensive solution addressing their whole infrastructure, it is easier for customers
to see value and progress, see gaps and what is next, and manage their IT investments.
Answer: D
Explanation:

QUESTION NO: 29
Why is it convenient to tie business outcomes and the customer value proposition?
A. Because it accelerates the time to market of new products and solutions while maintaining a
reasonable cost structure.
B. Because this way you can establish fixed business goals and priorities and facilitate the
deployment project management.
C. To reduce complexity for stakeholders, it is easier for them to describe the benefits and to
influence others to gain support.
D. Because it keeps the value proposition unchanged, it is easier for stakeholders to claim for
accountability.
Answer: C
Explanation:

QUESTION NO: 30
What are two customer goals and objectives driven by their value proposition? (Choose two.)
A. Bring digital value to customers, suppliers, partners (ease of doing business).
B. Reduce the sales force and customer interaction.
C. Transform the customer experience.
D. Reduce Operating Expenses and increase Capital Expenditures.
Answer: A,C
Explanation:

QUESTION NO: 31
What is one benefit of using Porter's Value Chain?
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Cisco 810-403 Exam


A. To establish a framework for increasing revenue in the customer business and under project
management control.
B. To define the way the customer business affects the value to their solutions and services.
C. To explain the competitive advantage of the customer business by comparing certain factors
available to them.
D. To help understand how different facets of the customer business affect their value proposition.
Answer: D
Explanation:

QUESTION NO: 32
What is the benefit of using the Business Model Canvas to understand and describe the
customer's business?
A. It is a mandatory tool in every business school.
B. Business models are the same across industry verticals.
C. Understanding the customer business model is essential for determining the right business
outcomes.
D. Each organization has multiple business models.
Answer: C
Explanation:

QUESTION NO: 33
Which four aspects are considered by the Business Model Canvas? (Choose four.)
A. Finances
B. Business structure
C. Sales people
D. Business development teams
E. Business value proposition
F. Strategic Analysis
Answer: A,B,C,E
Explanation:

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Cisco 810-403 Exam


QUESTION NO: 34
Which two options are financial considerations related to determining business outcomes?
(Choose two.)
A. Capital Expenditures, Operating Expenses.
B. Internal Return Rate, Discount Rate.
C. Payback, Chargeback.
D. Capital Expenditures, Working Capital.
E. Chargeback, Showback.
Answer: A,E
Explanation:

QUESTION NO: 35
Which three options are financial challenges in business outcome-based selling? (Choose three.)
A. Competing stakeholder goals and expectations.
B. Difficulty to determine external value.
C. Financial resources are distributed across functional areas.
D. Competitive analysis is often incomplete.
E. IT adoption and implementation may have long business cycles.
Answer: A,C,E
Explanation:

QUESTION NO: 36
What is ROI?
A. It is defined as the financial benefits derived from services and solutions, and it is expressed as
a percentage of dividing present value from a technology solution by the cost of that technology
solution.
B. It is defined as the financial benefits derived from services and solutions, and it is expressed as
a percentage of dividing total investment from a technology solution by the cost of that technology
solution.
C. It is defined as the financial benefits derived from services and solutions, and it is expressed as
a percentage of dividing net return from a technology solution by the margin of that technology
solution.
D. It is defined as the financial benefits derived from services and solutions, and it is expressed as
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Cisco 810-403 Exam


a percentage of dividing net return from a technology solution by the cost of that technology
solution.
Answer: D
Explanation:

QUESTION NO: 37
Which are the four types of requirements for aligning outcomes to business needs?
A. Business, Functional, Strategic,Tactical
B. Strategic, Tactical, Operational, Procedural
C. Functional, Operational, Administrative, Strategic
D. Business, Technical, Functional, Transitional
Answer: D
Explanation:

QUESTION NO: 38
What should a sales professional use to ensure a clear understanding of the top priorities of an
organization during a business outcome selling?
A. A technology gap analysis of the organization's infrastructure.
B. The list of CSFs and KPIs of the organization.
C. The analysis of the consumption model that the customer is looking to implement.
D. A study of the impact that the current state of technology has on the business.
Answer: B
Explanation:

QUESTION NO: 39
What should sales professionals do to ensure that business outcomes support what the customer
brings to the market?
A. Make a list of the CSFs and KPIs of the organization.
B. Interview the different stakeholders and confirm with them.
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Cisco 810-403 Exam


C. Understand the customer's services portfolio.
D. Understand the customer's value proposition.
Answer: D
Explanation:

QUESTION NO: 40
Which consumption model provides the organization with an agreed-upon number of authorized
users?
A. Per-seat licensing
B. Concurrent-use licensing
C. Volume licensing
D. Pay As You Go
Answer: A
Explanation:

QUESTION NO: 41
How does an open plan volume licensing model works?
A. It does not specify individual users, so any user can access the service.
B. It provides the organization with an agreed number of users.
C. The costs are directly related to usage, not quantity of users.
D. The enterprise pays as it acquires services.
Answer: D
Explanation:

QUESTION NO: 42
Which one of the following solutions enables business outcomes in the financial industry?
A. Multilayer Switching
B. Remote Expert
C. Plant Floor Control Network
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Cisco 810-403 Exam


D. Internet of Everything
E. Medianet
Answer: B
Explanation:

QUESTION NO: 43
Which one of the following solutions enables business outcomes in the manufacturing industry?
A. Remote Expert
B. Advanced Routing
C. Service Provider Network Infrastructure
D. Plant Floor Control Network
E. Multilayer Switching
Answer: C
Explanation:

QUESTION NO: 44
Which two classes of solutions enable business outcomes for the Energy/Utilities industry?
(Choose two.)
A. Advanced Routing
B. Data Center and Virtualization
C. Multilayer Switching
D. Internet of Everything
E. Remote Expert
F. Service Provider Network Infrastructure
Answer: B,D
Explanation:

QUESTION NO: 45
Which two benefits does IT as a Service provide to the customer? (Choose two.)

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Cisco 810-403 Exam


A. Reduced OPEX.
B. Reduced CAPEX.
C. Reduced ROI.
D. Reduced TCO.
E. Reduced Chargeback.
Answer: B,D
Explanation:

QUESTION NO: 46
How could IT as a Service help drive business outcomes?
A. By the fast technology acquisition options for the customers.
B. Providing an organization with the right to use the technology and service without the need for
purchasing it.
C. Providing an organization with various options for the types of services to deploy.
D. Depending upon what the business is seeking, each type of service has different financial
implications for business outcomes.
Answer: D
Explanation:

QUESTION NO: 47
Which three additional costs may arise from a subscription model and should be factored into the
total cost of ownership of IT as a Service? (Choose three.)
A. Cost of accounting and tracking
B. Software asset and management
C. Cost of Hardware and Software
D. Auditing and control
E. Chargeback and Showback
F. It varies, depending on the technology solution or service
Answer: A,B,D
Explanation:

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Cisco 810-403 Exam


QUESTION NO: 48
How does a performance measurement help the customer business?
A. Provides feedback on progress towards settled goals.
B. Compliance of certain industries regulations.
C. Help companies monitor its past state.
D. To reward and to discipline employees.
Answer: A
Explanation:

QUESTION NO: 49
Which two options are major tensions that business performance measurement could help
balance? (Choose two.)
A. Responsive / non-responsive.
B. Different performance expectations.
C. Profit, growth and control.
D. Critical / non-critical.
E. Monitor and control.
Answer: B,C
Explanation:

QUESTION NO: 50
Which three options are examples of KPIs for Business Outcomes? (Choose three.)
A. Improved customer satisfaction
B. Increased IT service performance
C. Lower IT asset obsolescence
D. Revenue growth
E. Lower OPEX
F. Increased IT asset utilization
Answer: A,D,E
Explanation:

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Cisco 810-403 Exam

QUESTION NO: 51
From the customer perspective, which are two benefits that result when moving from an onpremise solution to a Cloud solution? (Choose two.)
A. Recurring revenue stream
B. Lower initial investment
C. Higher ROI from investment
D. Increased value of company
E. Long-term business cycles benefits
Answer: B,C
Explanation:

QUESTION NO: 52
In a cloud implementation scenario, what does the sales professional must take into consideration
regarding the revenue of a business outcomes selling?
A. Revenue from this model could increase in25%.
B. Revenue from this model is immediate.
C. Revenue from this model is realized over a longer period of time.
D. Revenue from this model is three times bigger than in the traditional product selling.
Answer: C
Explanation:

QUESTION NO: 53
Which two options are the types of costs the sales professionals should consider with the
customer, in helping to position technical support and cloud based services? (Choose two.)
A. Operational costs
B. Real costs
C. Hidden costs
D. Recurring costs
E. Perceived costs

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Answer: B,E
Explanation:

QUESTION NO: 54
What are the phases of the Seven Elements framework?
A. Prepare, Plan, Design, Implement, Operate, Optimize.
B. Past, Present, Future.
C. Previous, Present, Posterior.
D. Before, In Between, After.
Answer: B
Explanation:

QUESTION NO: 55
Which two options are reasons why effective communications is the key to success? (Choose
two.)
A. It allows effective interaction between stakeholders.
B. Can help mitigate the intrinsic risks within negotiation.
C. It allows other strengths to create maximum impact.
D. Can help lessen the impact of business weakness.
Answer: A,D
Explanation:

QUESTION NO: 56
Which two options are features of Cisco SalesConnect? (Choose two.)
A. Ability to create personalized "briefcases" of content that you can save once, and access from
any device.
B. Single place to find business proposals and instructor led training related to Cisco Partners.
C. Access to kits of bundled content including IOS images and more.
D. Trusted, up-to-date, and relevant content displayed using comprehensive, powerful search
capabilities.
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Answer: A,D
Explanation:

QUESTION NO: 57
Which categories can collaboration help achieve business goals for the customer?
A. Innovation, Industries, Incentives.
B. Line of Business, Vertical, Business Outcome.
C. Industry markets, Business Outcome, Technology Innovation.
D. Line of Business, Vertical, Business Value.
Answer: D
Explanation:

QUESTION NO: 58
What is the benefit of understanding stakeholder interests?
A. Understanding stakeholder interest helps sales people present solutions in the right business or
technical language and context.
B. Aligning the message to the audience requires an understanding of stakeholders' audience
goals and ensure a good business proposition.
C. Matching business needs to outcomes helps sales people present solutions in the right
business or technical language and context.
D. Aligning business goals and technical goals ensure sales people present solutions in the right
business or technical language and context.
Answer: A
Explanation:

QUESTION NO: 59
Which two options does the sales force need to know to ensure business outcome plan is aligned
with stakeholders' needs? (Choose two.)
A. The stakeholders' agenda about the business goals.
B. The stakeholders interest in results which you are seeking to drive.
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Cisco 810-403 Exam


C. The stakeholders' chain of command.
D. The stakeholders' degree of influence and power.
Answer: B,D
Explanation:

QUESTION NO: 60
Which four options are components of the Seven Elements framework? (Choose four.)
A. Commitment
B. Relationship & Distribution
C. Relationship & Communications
D. Best Alternative
E. Interests, Agenda & Normative
F. Interests, Options & Legitimacy
G. Alternatives, Opportunities & Legitimacy
Answer: A,C,D,F
Explanation:

QUESTION NO: 61
Which three questions are specified by the Seven Elements Framework? (Choose three.)
A. Working environment characteristics?
B. Existing relationship?
C. Compliance with ISO 20K?
D. Understanding of own and others interests?
E. Consequences of not reaching agreement or support?
Answer: B,D,E
Explanation:

QUESTION NO: 62
Which three options are considerations you have to take into account when communicating the
business outcomes story? (Choose three.)

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Cisco 810-403 Exam


A. Be aware of people's time and length of presentation.
B. Organize the presentation so that the message is clear and key points emerge early.
C. Prepare carefully the agenda and the objectives definitions.
D. Use the right verbal and corporate language.
E. Know your audience and what is of interest to them.
Answer: A,B,E
Explanation:

QUESTION NO: 63
Which are four considerations to have in mind when communicating the business outcomes story?
(Choose four.)
A. Share your findings about stakeholder analysis with the audience.
B. Structure the content to the audience one size does not fit all.
C. Address key motivators, business drivers, and the value that business outcomes bring to the
customer.
D. Prioritize lines of business, strategic plan and operating issues.
E. Create the presentation in terms that the audience understands.
F. Use consistent formats and designs that the audience is familiar with.
Answer: B,C,E,F
Explanation:

QUESTION NO: 64
Which three options are customer motivators? (Choose three.)
A. Achievable Business plan
B. Shared risks with the vendor
C. Increased services and solutions
D. Realizable outcomes
E. Simplify IT complexity
Answer: B,D,E
Explanation:

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Cisco 810-403 Exam


QUESTION NO: 65
Which two options are valid combinations of tactic and audience you can use to create your
business outcome message? (Choose two.)
A. Tactic: Use evidence; Audience type: Critical.
B. Tactic: Use evidence; Audience type: Uninformed.
C. Tactic: Build a bond; Audience type: Sympathetic.
D. Tactic: Build a bond; Audience type: Hostile.
E. Tactic: Acknowledge the view; Audience type: Critical.
Answer: A,C
Explanation:

QUESTION NO: 66
Which is a direct financial benefit from business outcomes?
A. increased net present value
B. reduced capital expenditures
C. increased chargeback
D. increasedtotal cost of ownership
Answer: B
Explanation:

QUESTION NO: 67
Which option is a benefit of Cisco enablement resources?
A. the ability to create personalized "briefcases" of content
B. a single place to find business proposals and instructor-led training
C. access to kits of bundled content, including IOS images and more
D. it enhances the selling process for seller and the customer
Answer: D
Explanation:

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Cisco 810-403 Exam


QUESTION NO: 68
For which categories can collaboration between the sales professional and the customer achieve
business goals?
A. industry markets, technology innovation, and businessincentives
B. line of business, technology innovation, and business outcomes
C. industry markets,technology innovation, and business outcomes
D. line of business, industry markets, and realizedbusiness value
Answer: D
Explanation:

QUESTION NO: 69
Which is a benefit of using the power/influence grid to manage stakeholders?
A. It helps sales professionals to present solutions in the right business or technical language and
context.
B. It aligns the stakeholder audience's goals with a good business proposition.
C. It helps move stakeholders from their current to their optimal positions.
D. It ensures that the sales professional identifies the appropriate key performance indicators for
outcomes.
Answer: C
Explanation:

QUESTION NO: 70
Which are two reasons customers look for Cisco and its partners' solutions and services? (Choose
two.)
A. toexplore how technology innovation yields new revenue and lowers costs
B. tohelp make a retailer aware of a restocking need while more quickly relying on human
interaction
C. to help business moreeffectively deploy, absorb, and adopt technologies
D. to enable customers to complete marketing research as part of their investment funds
E. to help business reduce the total cost of ownership for IT
Answer: A,C

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Cisco 810-403 Exam

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