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Rated by 'Business world' as 'India's Most Respected Private Life Insurance Company' in
2004.
Rated as the "Best New Insurer - 2003" by Outlook Money magazine, India number 1
personal finance magazine
BELOW ARE FEW OF THE PLANS THAT ARE OFFERED BY HDFC STANDARDS
LIFE INSURANCE
INSURANCE PLANS AVAILABLE
Individual Products
We at HDFC Standard Life realize that not everyone has the same kind of needs. Keeping this in
mind, we have a varied range of Products that you can choose from to suit all your needs. These
will help secure your future as well as the future of your family.
Protection Plans
You can protect your family against the loss of your income or the burden of a loan in the
event of your unfortunate demise, disability or sickness. These plans offer valuable peace of
mind at a small price.
Our Protection range includes our Term Assurance Plan & Loan Cover Term Assurance
Plan.
Investment Plans
Our Single Premium Whole Of Life plan is well suited to meet your long term investment
needs. We provide you with attractive long term returns through regular bonuses.
Pension Plans
Our Pension Plans help you secure your financial independence even after retirement.
Our Pension range includes our Personal Pension Plan, Unit Linked Pension, Unit Linked
Pension Plus
Savings Plans
Our Savings Plans offer you flexible options to build savings for your future needs such as
buying a dream home or fulfilling your children immediate and future needs.
Our Savings range includes Endowment Assurance Plan, Unit Linked Endowment, Unit
Linked Endowment Plus, Unit Linked Endowment Plus II, Money Back,
Unit Linked Enhanced Life Protection II, Children's Plan, Unit Linked Young Star,
Unit Linked Young Star Plus, Unit Linked Young Star Plus II.
Group Products
One-stop shop for employee-benefit solutions
HDFC Standard Life has the most comprehensive list of products for progressive employers
who wish to provide the best and most innovative employee benefit solutions to their
employees. We offer different products for different needs of employers ranging from term
insurance plans for pure protection to voluntary plans such as superannuation and leave
encashment.
We now offer the following group products to our esteemed corporate clients:
Group Term Insurance
Group Variable Term Insurance
Group Unit-Linked Plan
An investment solution that provides funding vehicle to manage corpuses with
Gratuity, Defined Benefit or Defined Contribution Superannuation or Leave
Encashment schemes of your company
Also suitable for other employee benefit schemes such as salary saving schemes and
wealth management schemes
Social Product
Development Insurance Plan
Development Insurance plan is an insurance plan which provides life cover to members of a
Development Agency for a term of one year. On the death of any member of the group insured
during the year of cover, a lump sum is paid to those member beneficiaries to help meet some
of the immediate financial needs following their loss.
Eligibility
Members of the development agency and their spouses with:
- Minimum age at the start of the policy 18 years last birthday
- Maximum age at the start of policy 50 years last birthday
Employees of the Development Agency are not eligible to join the group. The group to be
covered is only eligible if it contains more than 500 members.
Premium Payments
The premium to be paid will be quoted per member in the group and will be the same for all
members of the group.
The premium can only be paid by the Development Agency as a single lump sum that
includes all premiums for the group to be covered. Cover will not start until the premium and
all the member information in our specified format has been received.
The premium rate is Rs. 25 per Rs. 10,000 of lump sum, per member.
Benefits
On the death of each member covered by the policy during the year of cover a lump sum
equal to the sum assured will be paid to their beneficiaries or legal heirs. Where the death is
as a result of an accident, an additional lump sum will be paid equal to half the sum assured.
There are no benefits paid at the end of the year of cover and there is no surrender value
available at any time.
The role of the Development Agency
Due to the nature of the groups covered, HDFC Standard Life will be passing certain
administrative tasks onto the Development Agency. By passing on these tasks the premium
charged can be lower. These tasks would include:
Submission of member data in a specified computer format
Collection of premiums from group members
Prohibition of rebates
Section 41 of the Insurance Act, 1938 states
No person shall allow or offer to allow, either directly or indirectly, as an inducement to
any person to take out or renew or continue an insurance in respect of any kind of risk
relating to lives or property in India, any rebate of the whole or part of the commission
payable or any rebate of the premium shown on the policy, nor shall any person taking
out or renewing or continuing a policy accept any rebate, except such rebate as may be
allowed in accordance with the published prospectus or tables of the insurer
If any person fails to comply with sub regulation (previous point) above, he shall be
liable to payment of a fine which may extend to rupees five hundred.
Tax Benefits
INCOME
SECTION
SALARY
MUCH HDFC
STANDARD
Sec. 80C
Rs.
saved
on plans.
investment
of
Rs. 1,00,000.
Sec. 80 CCC
Rs.
saved
on
Investment
of
Rs.1,00,000.
Sec. 80 D*
Rs.
saved
Investment
conventional plans.
Rs. 10,000.
TOTAL SAVINGS
POSSIBLE **
Sec. 10 (10)D
Rs37,389
Rs. 33,990 under Sec. 80C and under Sec. 80 CCC , Rs.3,399 under
Sec. 80 D, calculated for a male with gross annual income
exceeding Rs. 10,00,000.
Under Sec. 10(10D), the benefits you
receive are completely tax-free, subject to
the conditions laid down therein.
RESEARCH
METHODOLOGY
TITLE:
To determine customer-buying behavior with a focus on market segmentation for HDFC
Standard Life Insurance.
TITLE JUSTIFICATION:
The above title is self explanatory. The study deals mainly with studying the buying
pattern in
the insurance industry with a special focus on HDFC Standard Life Insurance. The various
segments of the markets divided in terms of Insurance Needs, Age groups , Satisfaction levels etc
will also studied.
To facilitate and provide all the useful informtaion of the company, the insurance industry and
also provide marketing ways, methods of HDFC Standard Life insurance.
SAMPLING METHODOLOGY
SamplingTechnique:
Initially, a rough draft was prepared keeping in mind the objective of the research. A pilot study
was done in order to know the accuracy of the Questionnaire. The final Questionnaire was
arrived only after certain important changes were done. Thus the sampling came out to be
judgemental and convenient.
Sampling Unit:
The respondants who were asked to fill out questionnaires are the sampling units. These
comprise of employees of MNCs, Govt. Employees, Self Employeds etc.
Sample size:
The sample size was restricted to only 100, which comprised of mainly peoples from different
areas of Jalandhar due to time constraints.
Sampling Area :
2. Some respondents were reluctant to divulge personal information which can affect the
validity of all responses.
3. In a rapidly changing industry, analysis on one day or in one segment can change very
quickly. The environmental changes are vital to be considered in order to assimilate the
findings.
4. The training period was very less.
CHAPTER 6
Table 1
NO.OF
RESPONDENT
EMPLOYMENT
SHARE (%)
YES
92
92
NO
EMPLOYMENT
8%
YES
NO
92%
INTERPRETATION
The data shows that the majority of respondents are employed which would depict the better
picture of the marker scenerio.
Table 2
ANNUAL INCOME
NO.OF
RESPONDENTS
SHARE (%)
>5L
45
45
5L-10L
25
25
1OL-15L
20
20
15L-20L
10
10
INCOME
10%
20%
>5 LAKCS
5-10LACS
45%
10-15 LACS
15-20 LACS
25%
INTERPRETATION
It can be noted that maximum amount of people (45%) fall in the category of > 5 lacks slot .
NO. OF
RESPONDENTS
SHARE (%)
Yes
70
70%
No
30
30%
NO; 30%
YES; 70%
Fig 7.6
INTERPRETATION
Of the sample size of 400 surveyed respondents 70% of the respondents are having
Insurance policy.
30% of the respondents are either not having any Insurance policy at present or their policy
is already matured.
And at present 100% of the respondents are with the view that Insurance is a tool to protect
your family
Table 4
BENEFITS
NO.OF
RESPONDENTS
SHARE (%)
55
55
Tax Deductions
20
20
Future Investment
25
25
TOTAL
100
100
Fig7.2
INTERPRETATION
55% of the respondents believe that covering future uncertainty is the biggest benefit of
an insurance policy.
Whereas, 20% and 25% of them believe that the other benefits are Tax deduction and
future investments respectively.
DATA PROVIDES FEATURES OF INSURANCE POLICY THAT ATTRACTED
RESPONDENTS
Table 5
FEATURE
NO.OF
RESPONDENTS
SHARE (%)
15
15
37
37
Low Premium
30
30
Companys Reputation
11
11
TOTAL
100
100
Low Premium; 30
Larger Risk Coverance; 37
Easy Access to Agents; 7
Fig 7.3
INTERPRETATION
Majority of the respondent (37%) found Larger risk coverance as the most attracted
feature of the all.
DATASHOWSPEOPLEPREFERENCEININSURANCECOMPANIES
Table6
CATEGORY
NO.OF
RESPONDENTS
SHARE(%)
PRIVATE
55
55%
GOVERNMENT
45
45%
CATEGORY
PRIVATE
GOVERNMENT
45%
55%
INTERPRETATION
There are more number of people employed in Private sector(55%) as compared to 45% of
people in govt. Sector.
NO.OF
RESPONDENT
SHARE (%)
L.I.C.
78
78
HDFC
ICICI PRUDENTIAL
10
10
SBI LIFE
RELIANCE LIFE
INSURANCE
TOTAL
100
100
SBI; 7% REL; 3%
ICICI ; 10%
HDFC; 2%
LIC; 78%
Fig 7.1
INTERPRETATION
78% of the people contacted prefer LIC policy to any other and therefore it is ranked no.1
by that percent of respondents.
NO.OF
RESPONDENT
SHARE (%)
EASY ACCESSABILITY
40
40
MORE SECURITY
20
20
BETTER SECURITY
20
20
10
10
CUSTOMER
ORIENTATION
10
10
TOTAL
100
100
REASON
10%
EASY ACCESSABILITY
10%
40%
20%
MORE SECURITY
BETTER SECURITY
MORE INFORMATION
CUST. ORT
20%
INTERPRETATION
It can be noted that the reason for maximun people for prefering the policy is easy accessability
followed by people who look for better & more security
DATA SHOWINGTHE TIME SPAN OF THE INSURANCE PLAN
Table 9
NO. OF YEARS
NO.OF
RESPONDENTS
SHARE (%)
>5YRS
45
45
5YRS-10YRS
25
25
1OYRS-15YRS
20
20
15YRS-20YRS
10
10
NO. OF YEARS
10%
>5 YRS
20%
45%
5-10YRS
10-15YRS
15Yrs<
25%
INTERPRETATION
It can be noted that maximum amount of people look for short term insurance as compared to
10% of those who go for long term.
NO. OF
RESPONDENTS
SHARE (%)
100
100%
0%
100
100%
Fig 7.11
INTERPRETATION
Of the sample size of 100 respondents, all the respondents are paying tax
NO. OF
RESPONDENTS
SHARE (%)
LIC
51
51%
NSC
33
33%
Bonds
32
32%
PPF
25
25%
PF
21
21%
EPF
11
11%
EPF ; 6%
PF; 12%
LIC ; 29%
PPF; 14%
Bonds ; 18% NSC; 19%
Fig7.12
INTERPRETATION
51% of the respondents save their tax by investing in LIC, which is the highest among all
Investment. This shows that most people for getting taxes benefits invest in LIC.
NO. OF
RESPONDENTS
SHARE (%)
Satisfied
60
60%
Not satisfied
40
40%
Not Responded
0.0%
100
100%
Total
Fig 7.9
INTERPRETATION
60% of the respondents are more or less satisfied with their existing policy.
40% of the respondents are not satisfied with their existing policy.
In this case all of those who have taken a policy have responded.
NO. OF
RESPONDENTS
SHARE (%)
LIFE POLICY
75
75
25
25
BOTH
45
45
BOTH; 31%
Fig 7.4
INTERPRETATION
75% of the respondents have Life Insurance Policy while 45% have both. (The % is
calculated out of 280 positive response)
CHAPTER 7
FACTS & FINDINGS
FACTS/FINDINGS
1.As the people think that insurance is a tool to protect their family & a tax saving device. They
are aware of the fact & realizing its, importance. The company should try to expand & build up
its infrastructure because there is a large potential for insurance in India.
2.Company should come up with more branches in Delhi with the objective and goals to meet
the demands & expectations of the public. Because the entrance of private players will increase
the competition and it would be a tough task to secure a good position in market.
3.Since HDFC STANDARD LIFE INSURANCE LTD is leading with several companies
policies it should be easy for them to penetrate into the market and secure a good position if they
pay greater attention to the service part provided to their customer and thereby forming a long
and trusted relationship.
4.As seen from the survey that at present 70% of the customer are having insurance policy out of
which 87.5% of the customer are planning for new investments. So it can be a good potential for
the company and they should make an attempt to trap these customers.
5. 43% of the customer is even ready to go for insurance if a service provider away from their
home is providing it. But intend they should provide good products and services. The company
should try to convince these customers and get them in its favor.
RECOMMENDATIONS
RECOMMENDATIONS
To make people aware about the benefits of HDFC standard life insurance policy, following
activities promotional activities should be carried out:
.Printed media
. Hoardings & Banners
Company should come up with more branches in Delhi with the objective and goals to meet
the demands & expectations of the public in order to provide people with better customer
satisfaction.
Since HDFC Standard Life Insurance Company Ltd is leading with several companies
policies it should be easy for them to penetrate into the market and secure a good position if
they increase the number of branches and diversify their business to various other regions. .
As seen from the survey that at present 70% of the customer are having insurance policy out
of which 87.5% of the customer are planning for new investments. So it can be a good
potential for the company and they should make an attempt to tap these customers.
43% of the customer is even ready to go for insurance if a service provider away from their
home is providing it. But intend they should provide good products and services. The
company should try to convince these customers and get them in its favor.