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SUMMER TRAINING REPORT

ON
CHILLER SHARE & MERCHANDISING STUDY OF BEER INDUSTRY IN
ORISSA WITH REFERENCE TO UNITED BREWERIES LTD.
Report Submitted In Partial Fulfillment of Post Graduate Diploma in Management

UNDER SUPERVISION OF:


Mr.Rajneesh Arora
Sales Head (Marketing)
United Breweries Ltd
ORISSA

SUBMITTED BY:
CHINMAY KUMAR PATTANAYAK
ENR NO-GM08C002
BATCH 2008-10

SUBMITTED TO

G. L. BAJAJ INSTITUTE OF MANAGEMENT AND RESEARCH.


PLOT NO-2, KNOWLEDGE PARK-III, GREATER NOIDA-201306
Website: www.glbimr.org

ACKNOWLEDGMENT

The satisfaction euphoria that accompanies the successful completion of any work would be
incomplete unless we mention the name of the person, who made it possible, whose constant
guidance and encouragement served as a beckon of light and crowned our efforts with success.
Sometimes words fall short to show gratitude, the same happened with me during this project.
The immense help and support received from United Breweries Ltd. overwhelmed me during the
project.
I consider it a privilege to express through the pages of this report, a few words of gratitude and
respect to those who guided and inspired in the completion of this project.
I am deeply indebted to Mr.Padarbind Savat (HR Manager) for giving me an opportunity to
undergo my project in their esteemed organization and give me their suggestions & valuable
guidance. I also want to give thanks to Mr. Rajneesh Arora( Sales Head). They have constantly
encouraged me and showed the right path from day first till the completion of my project.
I had visited almost all outlets of Bhubaneswar,Cuttack,Khurdha and collected information of the
project. I have also done promotional activities under the constant guidance of my project guide.

DECLARATION
I, Chinmay Pattanayak, a bonafied student of G.L.BAJAJ INSTITUTE OF ANAGEMENT
& RESEARCH (Greater Noida), here by declare that this project is the record of authentic
work carried out by me and it has not been submitted to any other university or Institute towards
the award of any degree.
An attempt has been made by me to provide all relevant and important details regarding the topic
to support the theoretical edifice with concrete research evidence. This will be helpful to clean
the fog surrounding the various aspect of the topic.
I hope that this project will be beneficial for the Organization.

DateChinmay Pattanayak

Abstract
This Summer Internship Project is a part of my PGDM course. I have done a market research on
CHILLER SHARE & MERCHANDISING STUDY OF BEER INDUSTRY IN ORISSA WITH
EMPHASIS TO UNITED BEWERIES LTD.
This Market Research has been done on behalf of UNITED BEWERIES LTD. The main focus
of this research is to know the consumer preference about the product. My project work was
divided into two parts. First part was Market Research and second part was location mapping
(find out potential market in Bhubaneswar, Cuttack, Khurdha). This project report will be helpful
for KINGFISHER, who is looking for extending their Market Share in Bhubaneswar, Cuttack,
Khurdha for more sales of product. It will also give information about consumers awareness.
The following topics have been covered in this market research:

Market survey about number of chillers in a shop and capacity of chillers (in cases)

Identification about whether the chiller is provided by the company or self owned.

Number of cans & bottles in a shop.

Share of different brands in a chiller like UB, SAB, DANZONG, etc.

Display of chillers in a shop whether in front side or backside.

Purity status of chiller

Refilling of chillers

Table of Contents

ACKNOWLEDGEMENT................................................................................................................i
CERTIFICATEii
DECLARATIONiii
ABSTRACT...iv
INTRODUCTION...1
CHAPTER1.COMPANYPROFILE....4
1.1 HISTORY..4
1.2 LOGO........................... 6
1.3 ORGANISATION.6
1.4 KINGFISHER BRAND..
.......7

1.5 U B LEADING BRAND.


8

CHAPTER 2:CHILLER

SHARE AND MERCHANDISING ..13


CHAPTER 3: CHANNEL OF DISTRIBUTION...15
CHAPTER 4: PRICE POLICY16
CHAPTER 5:RESEARCH METHODOLOGY.17
CHAPTER 6:ANALYSIS18-28
CHAPTER
7:FINDINGS................................................................................29
CHAPTER 8:SUGGESTION......30
CHAPTER 9: CONCLUSION....31
BIBOLOGRAPHY..32
APPENDIX : QUESTIONNAIRE..33-36

Table of Figures
Figure 1: Chiller provided by the company ..18
Figure 2: Number of chiller in a retalier shop .19
Figure 3Purity status of chiller...20

Figure 4:- Capacity of chiller in a shop.....21


figure 5 :- Chiller owned by the retailer shop.22
figure 6 :- Chiller placed in a retailer shop.23
figure 7 :- Refill chiller in a day.24
figure 8 :- Refill chiller in a weekend25
figure 9:- Share of cans & bottle in a shop...26
figure 10 Branding of the retailer shop..27
figure 11Chiller provided by the company28

List of Tables

Table 1: Summary of total outlets in orissa 200809....15


Table 2: :-Price structure of United Beweries ltd. product...16
Table 3: Chiller provided by the
company.....18
Table 4: Number of chiller in a Retalier
shop......19
Table 5: Purity status of
chiller..20
Table 6: Capacity of chiller in a shop...
21
Table 7: Chiller owned by the Retailer shop .
..22
Table 8 : Chiller placed in a Retailer
shop23
Table 9: Rifill chiller in a
day......2
4
Table 10: Refill chiller in
weekend..25
Table 11: Share of cans & bottle in a
shop.26
7

Table 12: Branding of the Retailer shop..


..27
Table 13:Chiller provided by the company.28

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Introduction
The world of today is changing fast. India is no exception. Especially after the opening up of the
economy, the pace of change that India and its people are experiencing in their socio-cultural
milieu is mind-boggling. India, with its wide diversity, offers a fascinating scope to study the
host of changes which developmental activities have brought about in its social and economic
fabric1. While it is possible to get any accurate measure of the subjective experiences that
precede, accompany or follow such changes. However, the fact remains that the profile of the
Indian market is vastly different from what it was five years ago. Although these changes are
1

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
difficult to measure at the micro level, nevertheless, they have been of great significance to
markets. Any market is keen to closely monitor the changes in terms of numbers and specially to
keep regular track of the changing pattern of consumers aspirations and competitive actions.
Fast Moving Consumer Goods usually refer to non-durable products. Examples include soft
drinks, toiletries, grocery items, etc. A customer usually spends a minimum of effort to procure
them. However, much of astute marketing activities have evolved from this class of products,
where consumers show low involvement, put wider choice and allured by a host of inducements.

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
Kingfisher stands for excitement, youth and camaraderie. The beer brands manufactured and
marketed by United Breweries Ltd have always been recognized for their international quality.
Kingfisher isThe largest selling beer in India commanding a 29% market share in the country.
One out of every 4 bottles of beer sold every second in India Available in 52 countries across the
globe.
The first among Indian brands to launch its own range of designer wear ,Kingfisher, the bird is
known for its keen instinct, and perfect aim. It zeros on its target with unfaltering focus. It is a
very vibrantly colored bird. All of its colors represent energy, youthfulness, enthusiasm, freedom
with a touch of formality and discipline. No wonder, that this bird with an eye for right focus and
3

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
an aim for succeeding in its attempt became the mascot for The Kingfisher brand of Beer from
the stables of UB group. United Breweries Sales of the United Spirits Ltd. are expected to exceed
60 million cases during the fiscal year 2005-06 making the Group the third largest manufacturer
of Spirits products in the world[, only after Diageo PLC and Pernod Ricard. In addition, UBL is
one of only three in the world to own seven millionaire brands and at least five brands rated by
Drinks International, UK, to be amongst the ten fastest growing brands in the world in their
respective categories.
The market share of the Spirits Division in India is currently 60% and exports to the Middle
East, Africa and Asian countries are growing rapidly. Its flagship brand 'Kingfisher', has achieved
4

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
international recognition consistently, and has won many awards in International Beer Festivals.
Kingfisher Premium Lager beer is currently available in 52 countries outside India and leads the
way amongst Indian beers in the International market. It has been ranked amongst the top 10
fastest growing brands in the UK.
United Breweries made its initial impact by manufacturing bulk beer for the British troops,
which was transported in huge barrels or "Hogsheads". Kingfisher, the Group's most visible and
profitable brand, made a modest entry in the sixties. During the 1950's and 60's, the company
expanded greatly by acquiring other breweries. First was the addition of McDowell as one of the
Group subsidiaries, a move which helped United Breweries to extend its portfolio to wines and
spirits business. Strategically, the Group moved into agro-based industries and medicines when
5

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
Malaya acquired Kissan Products and formed a long-term relationship with Hoechst AG of
Germany to create the Indian pharmaceutical company now known as Aventis Pharma , the
Indian subsidiary of the global pharma major Sanofi-Aventis. It all began with 5 breweries in
South India. The oldest of which, Castle Breweries, dated back to 1857. United Breweries, as
these breweries were named in 1915 has come a very long way.
Since the launch, Kingfisher Beer has become one of the largest selling beer brands in the world.
"It's flying" and the mood is upbeat - both within the Company and among consumers. The new
look designed by the UK based packaging specialists, Claessens, is representative of the brand in

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
full flight, in a supportive environment. It reflects the energy, youthfullness and freedom that are
characteristic of the brand's target consumer and reiterates its contemporary positioning.

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

10

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Chapter-1
COMPANY PROFILE
United Breweries Group or UB Group, based in Bangalore is a conglomerate of different
companies with a major focus on the brewery (beer) and alcoholic beverages industry. The
company markets most of its beer under the Kingfisher brand and has also launched Kingfisher
Airlines, an airline service in India, with international flights operating recently. United Breweries
is India's largest producer of beer with a market share of around 48% by volume.
11

1.3 ORGANISATION:Millennium Alcove Pvt Ltd., (MABL), is the Joint Venture Company in which UB along with
its subsidiary and Scottish & Newcastle of the UK have equal stake of 50%.
United Breweries Limited, the flagship company of the UB Group, has an association with the
brewing dating back over five decades, starting with 5 breweries in South India in 1915. From
bullock cart-loaded barrels or 'hogheads' of frothing ale, the Beer business has gone on to
become the undisputed 'king' in the Indian beer market.
Here, innovative, creative and aggressive marketing is complemented by a strong distribution
network. A management
A name
focused
synonymous
on building with
brandBeer
equityin
onIndia
one hand
- Kingfisher
and exploiting it to the
hilt on the other. A
concerted
emphasis
on
quality.UBL
today
boasts
an
impressive spread of
stands for excitement, youth and camaraderie.
own and contract manufacturing facilities throughout the Country

Theare
Beer
brands
manufactured
and marketed
by United
Quality and hygiene
the key
elements
of the United Breweries'
manufacturing
philosophy.
To this end, the Central
Scientific
(CSL),been
headquartered
at Bangalore
sets standards
Breweries
Ltd.Laboratory
have always
recognized
for their
for all its breweries.
Quality Management
SystemsBeer
laid out
along
the for
lines
of ISO 9000 are
international
quality. That's
at its
best
the
strictly adhered to, controlling quality at every stage of production, from raw materials to the
discerning
consumer!
end product. Also,
besides controlling
the production process, the CSL analyses the Company's
beer taken off market shelves all over the Country, the competition's beers and beers across the
world.
These
beersselling
are tested
as in
perIndia
the standards laid down by the European Brewery
The
largest
Beer
Convention on 40 different parameters. By these standards, United Breweries' beers don't just
equal, but even surpass, several Dutch and American beers.
Its flagship brand 'Kingfisher', has achieved international recognition consistently, and has won
a 29% market
share Kingfisher
in the country
manyCommanding
awards in International
Beer Festivals.
Premium Lager beer is currently
available in 52 countries outside India and leads the way amongst Indian beers in the
International market. It has been ranked amongst the top 10 fastest growing brands in the UK.
In addition, UBL has also entered into mutli-faceted strategic alliance with Scottish &
One out
every
bottles ofbrewery
beer sold
second
India and a market
NewCastle
Plc of
(S&N),
an 4
international
major,every
with $6
billion ininrevenue
capitalization of $5.4 billion. This alliance, apart from having a joint venture in India, will allow
S&N to market it International brands like Kronenbourg in India, while UBL will utilize S&N's
global network to further globalization Its Kingfisher.

Available in 52 countries across the globe

1.4 THE KINGFISHER BRAND-:The synonymous


first amongwith
Indian
launch its stands
own range
of designer
A name
Beerbrands
in Indiato Kingfisher
for excitement,
youth and
camaraderie.
wear The Beer brands manufactured and marketed by United Breweries Ltd have

always been recognized for their international quality. Thats Beer at its best for the discerning
consumer. Kingfisher is The largest selling Beer in India Commanding a 29% market share in
the country One out of every 4 bottles of beer sold every second in India Available in 52
countries across the globe.
ONE
TWO
THREE
CHILLER
CHILLER
CHILLER
CHILLER
PROVIDED
BY THE
NOT
THE
Kingfisher,
the bird
is known for
its PROVIDED
keen instinct,BY
and
perfect aim. It
COMPANY(IN
NUMBER)
COMPANY
(IN
NUMBER)
12 focus. It is a very vibrantly colored
zeros on its target with unfaltering
bird. All of its13colours represent
energy, 31youthfulness, enthusiasm,
32
35
41
freedom with a touch of formality and discipline. No wonder, that this
bird with an eye for right focus and an aim for succeeding in its attempt

UB group.

Since the launch, Kingfisher Beer has become one of the largest selling beer brands in the
world. "It's flying" and the mood is upbeat - both within the Company and among
consumers. The new look designed by the UK based packaging specialists, Classes, is
representative of the brand in full flight, in a supportive environment. It reflects the
energy, youthfulness and freedom that are characteristic of the brand's target consumer
and reiterates its A
contemporary
positioning with Beer in India - Kingfisher
name synonymous

1.5 UBS LEADING


BEER BRANDS
stands for excitement,
youth and camaraderie.

Kingfisher Strong

The
Beer brands manufactured and marketed by United
Kingfisher
Premium

Breweries Ltd. have always been recognized for their


Kkalyani Black Label
Premium :-quality.
LaunchedThat's
in 1969-1970.
Larger
beer in
international
Beer at
its best
forIndia,
the largest
selling larger beer brand in East-India
discerning consumer!

UUB Premium Ice: - Positioned for the young & trendy customers launched in 330ml
frosted
bottles
in 1998.
Its unique
The
largest
selling
Beer refrigeration
in India process gives beer a clean, crips 7 strong
taste.
London Pilsnor
UUB Export Laser

Commanding a 29% market share in the country

Kalyani Black Label Strong ;- Popular strong beer in East India.

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

FIGURE-:

13

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

14

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

17%
41%
ONE CHILLER

TWO CHILLER

15

42%

THREE CHILLER

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

FINDING:-Most of the outlets have more than one chiller.

Q-3.WHAT IS THE PURITY STATUS OF CHILLER IN SHOP ?


16

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

TABLE:-

17

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

FIGURE:-

18

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

19

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

20

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

21

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

22

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India


ONLY U.B
ONLY SAB
OTHERS
PROUDCTS
MILLER
(MIX)
Available in 52
countries
across
the globe
PROUDCT
22

14

40

The first among Indian brands to launch its own range of designer
wear

23

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
ONLY UB PRODUCTS

ONLY SAPRODUCTS

29%
53%
18%

24

MIX

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
FINDING:-Most of the chillers are impure in status

Q-4.WHAT IS THE CAPACITY OF CHILLER IN A SHOP?


TABLE:-

25

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
4-5
CASES

5-9 CASES

9-15 CASES

39

15 ABOVE
CASES

35

26

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

FIGURE
FIGURE:-

27

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

28

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Capacity of chiller
4-5 CASES

5-9 CASES

9-15 CASES

15 ABOVE CASES

4% 6%
43%

29

48%

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
FINDING:-9-15 Cases chillers are available in most of the outlets.

Q-5..HOW MANY CHILLER OWNED BY THE RETAILER?


Table:-

30

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
SELF OWNED
CHILLERS

NOT OWNED

69

31

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Figure:-

32

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

33

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
SELF OWNED CHILLERS

9%

91%

34

NOT OWNED

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

FINDING:-Most of the retailers have purchaged their own chiller.

Q:-6.WHERE IS YOUR CHILLER PLACED ?


Table:-

35

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
FRONTSIDE

BACKSIDE

51

25
Figure:-

36

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

37

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

BACK PLACEMENT; 33%

FRONT PLACEMENT; 67%

38

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

FINDING:-Most of the chiller placed at front side of the shop


.

39

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
Q:-7.HOW MANY TIMES REFILL YOUR CHILLER IN A DAY?
Table:ONCE

TWICE

THRICE

42

21

13

40

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Figure:-

41

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

42

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
ONCE

TWICE

THRICE

17%

28%

55%

43

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

FINDING:-Most of the outlets refill their chiller once in a day

44

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
Q:-8.HOW MANY TIMES REFILLING STATUS OF OUTLETS IN WEEK ENDS?
Table:-

TWICE

THRICE

MORE THAN
THRICE

29

42

45

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Figure:-

46

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

47

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
TWICE

THRICE

MORE THAN THRICE

7%

38%

55%

48

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Finding:-Most of the outlets refill more than thrice in the week-end.

49

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Q:-9.WHAT IS THE SHARE OF CANS & BOTTLES IN A SHOP?


Table:CANS

BOTTLES

28%

72%

50

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Figure:-

51

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

52

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
GLOWSIGN
BOARD
28

The Beer brands manufactured and marketed by United


WALL
BreweriesVINGIL
Ltd. have always
been recognized for their
PESTING/POP
PAINTING
international
quality. That's Beer at its best for the
MATERIAL
discerning
consumer!
16
10
8

FLEX

The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 Brand


bottles of beer
sold every second in India
advertisement
GLOWSIGNBOARDS

FLEX

VINGIL PESTING/POP MATERIAL

WALL PAINTING

Available in 52 countries across the globe

13%

The first among Indian brands to launch its own range of designer
16%
45%
wear
26%

Share of cans & bottles


CANS

BOTTLES

28%

53
72%

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Finding:-more numbers of glow sign boards are used for brand advertisement.
Q-11.HOW MANY NO. OF CHILLER PROVIDED BY EACH COMPANY?

Table:54

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
UB

SAB

DANGEN

13

21

55

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Figure:-

56

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

57

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

58

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
UB

SAB

DANGEN

3%
37%
60%

59

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Finding:-SAB Miller has provided more numbers of chiller.

FINDINGs
60

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
Data collected from survey will be helpful for the organization. I have visited 76 outlets which
include on-shop off-shops and given their views suggestions & problems to the organization. This
research will help the organization for future marketing strategy. I have mentioned how many
outlets have received chillers from the company and how many not. So this data will help the
organization when organization will think to provide chiller to the rest. I have given detail data
about the brand advertisement which will help the organization to advertise .My findingfrom the
Marketing research are listed below.
.
Less number of chillers provided by company to outlets.
61

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

.
Most of the outlets have more than one chiller

Most of the outlets have more than one chiller.

Most of the chillers are impure in status

9-15 cases chillers are available in most of the outlets.

62

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Most of the retailers have purchaged their own chiller.

Most of the chiller placed at front side of the shop.

Most of the outlets refill their chiller once in a day.

Most of the outlets refill their chiller more than three times in the week-end.

Retailers are keeping stock more numbers of bottles.


63

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

More number of glowsign boards are used for brand advertisement.

SAB Miller has provided more numbers of chiller.

64

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

SUGGESTIONS

Company should provide chiller to all the outlets so that they can easily keep more stock.
65

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
Company should provide glow sign board to all the outlets so that brand advertisement can be
made properly.
Many retailers are complaining that they are getting more number of damaged cans & bottles
socompany should check out the problem and should take some retailer favorable measures to
solve this problems. Many retailers are complaining that company executives are not coming at
season times .so company should try to keep regular touch with them. As most of the outlets are
keeping chillers at front of their shops so company should provide them chiller by which the
aesthetic looks will increase.
66

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Company should check the gifts are provided are reaching to the customers or not. Many on
shops are modifying their shops so company should keep on eyes on them to provide them
interior design through table top, cupboards & wall paintings by which easily brand
advertisement can be done. Company should check its production & supply chain system to solve
the shortage of stocks according to demand.

67

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

68

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

69

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

CONCLUSION

UNITED BEWERIES is a reputed brand of breweries, but in the competitive world everyone
have to compete. So more quality and best price is needed to survive in the same field. Though
United Breweries is maintaining to certain qualities but still than customer need some extra test,
70

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
what company should give more in the same field?
United Breweries Group or UB Group, based in Bangalore is a conglomerate of different
companies with a major focus on the brewery(beer) and alcoholic beverages industry. The
company markets most of its beer under the Kingfisher brand and has also launched Kingfisher
Airlines, an airline service in India, with international flights operating recently. United Breweries
is India's largest producer of beer with a market share of around 48% by volume. In the process of
market survey, I worked on location of Cuttack, Bhubaneswar, and Khurdha in Orissa. My project
title is about Chiller share & merchandicing,In research process i saw the chiller system of
71

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
retailer shop.In2008-09,UB has got 52 percentage in beer industry on Orissa market.

72

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

73

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

74

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

BIBLIOGRAPHY:-

75

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
www.kingfisherworld .com
www.ubgroup.com

Books

.
Dalrymple, douglasj.marketing management, text
76

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

and cases,new York,1976.


Kotler, Philip, marketing management,10th edition,
prentice-hall of india,new delhi,1999.
Levitt, Theodore,(the globalization of market)
Harvard business review.1982.

77

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Newspaper,magagine:-

Business out look,November 2008.

78

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Business world,September 2008.


Economics time and times of india.

79

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Market research
On
Chiller share & Merchandising Study of beer
80

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Industry in Orissa
With Emphasis to UNITED BREWERIES LTD.
Date __/ __/ __

81

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
Respected Sir,

I am CHINMAY PATTANAYAK, PGDM student of G.L.BAJAJ.INSTITUTE


OF MANAGEMENT & RESEARCH, GREATER NOIDA . Doing my
summer internship at United Breweries Ltd. I am doing a market
research on this topic. For which I request you to fill up this
82

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
questioner.
Name of the Outlet:Type:Adress:-

83

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
Questionnaires
Chiller shares;1)Which company has provided you chiller?
Ans :- UB/SAB/DM/COBRA/DANGEN

84

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
2) Which brands Chiller Company has given?
Ans :3) What is the capacity of the chiller?
Ans :-

85

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
4) Where is the chiller placed?
Ans :5) What is the purity status of chiller?
Ans :-

86

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
6) What is the share of bottles & cans in the chiller?
Ans :7) Do you have any chiller of your own?
Ans :- Yes (

No (

87

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
8) What is the capacity of the chiller?
Ans :9) Where is the chiller placed?
Ans :-

88

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
10) What is the share of cans & bottles in the chiller?
Ans :11) What is the share of brands in the chiller?
Ans:- a) UB :-

i) Bottle:-

89

ii) Cans:-

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
b) SAB :e) Denzong :12) How many times you refill the chiller in a day?
Ans :-

90

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
13) How many times you refill the chiller in the weekend?
Ans :14) What is the reason of keeping the higher stock of
UB/SAB/COBRA/DANGEN/DM brands in the chiller?

91

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
Ans:15) What is your suggestion to increase the share of UB brands in
the chiller?
Ans :-

92

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Advertising:=
16) What is the external type of brand advertisement?
Ans :- a) Glow sign
93

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
b) Neon
c) Flex
d) Vingal Pesting
e) P.O.P Material
17) Which are the brands sown on the external brand
94

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
advertisement?
Ans : - a)

b)

c)

18) What are the internal types of brand advertisement?


Ans :- a) Glow sign

95

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
b) Neon
c) Flex
d) Vingal Pesting
e) P.O.P Material

96

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
f) Table top
19) Which are the brands sown in the internal brand
advertisement?
Ans : - a)

97

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear
b)
c)

Signature

CHINMAY PATTANAYAK
98

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

Retaile

GLBIMR,(GREATER NOIDA)
U.P

99

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

100

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

101

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

102

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

103

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

104

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

105

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

106

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

107

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

108

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

109

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

110

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

111

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

112

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

113

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

114

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

115

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

In addition, UBL has also entered into mutli-faceted strategic alliance with Scottish &
NewCastle Plc (S&N), an international brewery major, with $6 billion in revenue and a market
capitalization of $5.4 billion. This alliance, apart from having a joint venture in India, will allow
S&N to market it International brands like Kronenbourg in India, while UBL will utilize S&N's
global network to further globalization Its Kingfisher.

116

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

117

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

118

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

119

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

120

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

121

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

122

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

123

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

124

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

125

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

126

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

127

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

128

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

129

A name synonymous with Beer in India - Kingfisher


stands for excitement, youth and camaraderie.
The Beer brands manufactured and marketed by United
Breweries Ltd. have always been recognized for their
international quality. That's Beer at its best for the
discerning consumer!
The largest selling Beer in India

Commanding a 29% market share in the country

One out of every 4 bottles of beer sold every second in India

Available in 52 countries across the globe

The first among Indian brands to launch its own range of designer
wear

130