You can divide stop motion animation into genre by technique,
the genres found are clay-mation, stop motion, using objects, dolls and figures. The contexts for using these animations can be for entertainment in film such as Coraline or Kubo and the two strings, as well as television with Wallace and Gromit. Other contexts include animation for adverts to convey a message or to advertise a company or channel such as channel 4 intros or E4 introductions. Animation is used instead of shooting live action examples because it can be cheaper, depending on your idea and you have more freedom in what you can do with your subjects and storylines as well as the fact that your animation style can stand out and draw more of an audience.