Beruflich Dokumente
Kultur Dokumente
4 week
4 week
4 week
1
12 week
12 week
12 week
4 week
4 week
4 week
2
12 week
12 week
12 week
4 week
4 week
4 week
3
12 week
12 week
12 week
Pricing
$75.00
$125.00
$150.00
$190.00
$300.00
$365.00
$75.00
$125.00
$150.00
$190.00
$300.00
$365.00
$75.00
$125.00
$150.00
$190.00
$300.00
$365.00
ROI
-72.33%
-33.44%
-13.99%
-66.09%
-15.72%
14.04%
-7.39%
118.97%
182.17%
13.95%
178.41%
275.59%
-15.58%
99.80%
157.49%
2.41%
151.50%
239.60%
US Population 2008
Overweight
Not satisfied with their weight
Actively trying to lose weight
Comfortable using drugs to reduce
Captured market (1st year)
34.20%
70%
35%
15%
10%
###
### (CDC, 2008)
###
###
2,890,755.00
289,075.50
Forecast 1
Based on Printup Forecast
Market Size 12-week pack 4-week pack
1st year
10%
289,075.50
476,974.58
2nd year
15%
433,613.25
735,697.15
3rd year
20%
578,151.00
984,302.08
4th year
25%
722,688.75
1,232,907.01
5th year
30%
867,226.50
1,481,511.94
Total Sold Product
### 4,911,392.75
Sales
Price
Variable Cost
Retail Gross Margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Net Profit (5 year)
Total Investment (5 year)
ROI (5 year)
Sales
Price
Variable Cost
Retail Gross Margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Net Profit (5 year)
Total Investment (5 year)
$1
$4
12-week-pack: Price $300
1st year
2nd year
3rd year
289075.50
433613.25
578151.00
$300.00
$300.00
$300.00
$75.60
$75.60
$75.60
$99.00
$99.00
$99.00
$125.40
$125.40
$125.40
###
### $72,500,135.40
$1,200,000.00
### $1,200,000.00
###
### $71,300,135.40
$3
$4
ROI (5 year)
1st year
Sales
Price
Variable Cost
Retail Gross Margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Net Profit (5 year)
Total Investment (5 year)
ROI (5 year)
Sales
Price
Variable Cost
Retail Gross Margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Net Profit (5 year)
Total Investment (5 year)
ROI (5 year)
Sales
Price
Variable Cost
Retail Gross Margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Net Profit (5 year)
Total Investment (5 year)
ROI (5 year)
289075.5
$365.00
$75.60
$120.45
$168.95
###
$1,200,000.00
###
578151
$365.00
$365.00
$75.60
$75.60
$120.45
$120.45
$168.95
$168.95
### $97,678,611.45
### $1,200,000.00
### $96,478,611.45
$4
$4
$1
$4
4-week-pack: Price $125
1st year
2nd year
3rd year
476974.58
735697.15
984302.08
$125.00
$125.00
$125.00
$25.20
$25.20
$25.20
$41.25
$41.25
$41.25
$58.55
$58.55
$58.55
###
### $57,630,886.64
$1,200,000.00
### $1,200,000.00
###
### $56,430,886.64
$2
$4
1st year
Sales
Price
Variable Cost
Retail Gross Margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Net Profit (5 year)
Total Investment (5 year)
ROI (5 year)
476974.58
$150.00
$25.20
$49.50
$75.30
###
$1,200,000.00
###
735697.15
984302.08
$150.00
$150.00
$25.20
$25.20
$49.50
$49.50
$75.30
$75.30
### $74,117,946.44
### $1,200,000.00
### $72,917,946.44
$3
$4
###
###
###
###
Months
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
Forecast 1: 4-we
First time
24,089.63
24,089.63
24,089.63
24,089.63
24,089.63
24,089.63
24,089.63
24,089.63
24,089.63
24,089.63
24,089.63
24,089.63
36,134.44
36,134.44
36,134.44
36,134.44
36,134.44
36,134.44
36,134.44
36,134.44
36,134.44
36,134.44
36,134.44
36,134.44
48,179.25
48,179.25
48,179.25
48,179.25
48,179.25
48,179.25
48,179.25
48,179.25
48,179.25
48,179.25
48,179.25
48,179.25
60,224.06
60,224.06
60,224.06
60,224.06
60,224.06
60,224.06
-15.72%
5th year
867226.5
$365.00
$365.00
$75.60
$75.60
$120.45
$120.45
$168.95
$168.95
###
###
### $1,200,000.00
###
###
$482,393,057.30
$423,000,000.00
14.04%
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
60,224.06
60,224.06
60,224.06
60,224.06
60,224.06
60,224.06
72,268.88
72,268.88
72,268.88
72,268.88
72,268.88
72,268.88
72,268.88
72,268.88
72,268.88
72,268.88
72,268.88
72,268.88
1232907.01
1481511.94
$150.00
$150.00
$25.20
$25.20
$49.50
$49.50
$75.30
$75.30
###
###
### $1,200,000.00
###
###
$363,827,873.70
$423,000,000.00
-13.99%
Forecast 1: 4-week-pack
Repurchase Complete
14,453.78
14,453.78
14,453.78
14,453.78
14,453.78
14,453.78
14,453.78
14,453.78
14,453.78
14,453.78
14,453.78
14,453.78
21,680.66
21,680.66
21,680.66
21,680.66
21,680.66
21,680.66
21,680.66
21,680.66
21,680.66
21,680.66
21,680.66
21,680.66
28,907.55
28,907.55
28,907.55
28,907.55
28,907.55
28,907.55
28,907.55
28,907.55
28,907.55
28,907.55
28,907.55
28,907.55
36,134.44
36,134.44
36,134.44
36,134.44
36,134.44
2,890.76
2,890.76
2,890.76
2,890.76
2,890.76
2,890.76
2,890.76
2,890.76
2,890.76
2,890.76
2,890.76
2,890.76
4,336.13
4,336.13
4,336.13
4,336.13
4,336.13
4,336.13
4,336.13
4,336.13
4,336.13
4,336.13
4,336.13
4,336.13
5,781.51
5,781.51
5,781.51
5,781.51
5,781.51
5,781.51
5,781.51
5,781.51
5,781.51
5,781.51
5,781.51
5,781.51
7,226.89
7,226.89
7,226.89
7,226.89
Total
24,089.63
38,543.40
41,434.16
41,434.16
41,434.16
41,434.16
41,434.16
41,434.16
41,434.16
41,434.16
41,434.16
41,434.16
53,478.97
60,705.86
62,151.23
62,151.23
62,151.23
62,151.23
62,151.23
62,151.23
62,151.23
62,151.23
62,151.23
62,151.23
74,196.05
81,422.93
82,868.31
82,868.31
82,868.31
82,868.31
82,868.31
82,868.31
82,868.31
82,868.31
82,868.31
82,868.31
94,913.12
102,140.01
103,585.39
103,585.39
103,585.39
103,585.39
36,134.44
36,134.44
36,134.44
36,134.44
36,134.44
36,134.44
36,134.44
43,361.33
43,361.33
43,361.33
43,361.33
43,361.33
43,361.33
43,361.33
43,361.33
43,361.33
43,361.33
43,361.33
7,226.89
7,226.89
7,226.89
7,226.89
7,226.89
7,226.89
7,226.89
7,226.89
8,672.27
8,672.27
8,672.27
8,672.27
8,672.27
8,672.27
8,672.27
8,672.27
8,672.27
8,672.27
103,585.39
103,585.39
103,585.39
103,585.39
103,585.39
103,585.39
115,630.20
122,857.09
124,302.47
124,302.47
124,302.47
124,302.47
124,302.47
124,302.47
124,302.47
124,302.47
124,302.47
124,302.47
US Population 2008
Overweight
Go to health care provider for presc
Captured market (1st year)
###
34.20%
### (CDC, 2008)
12% 9,439,200.00
10%
943,920.00
Forecast 2
Based on Printup Forecast
Market Size 12-week pack 4-week pack
1st year
10%
943,920.00
1,557,468.00
2nd year
15% 1,415,880.00
2,402,276.40
3rd year
20% 1,887,840.00
3,214,047.60
4th year
25% 2,359,800.00
4,025,818.80
5th year
30% 2,831,760.00
4,837,590.00
Total Sold Product
### 16,037,200.80
Price
Variable Cost
Retail gross margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Net Profit (5 years)
Total Investment (5 years)
ROI (5 years)
Sales
Price
Variable Cost
Retail gross margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Net Profit (5 years)
Total Investment (5 years)
1st year
943,920.00
$190.00
$75.60
$62.70
$51.70
###
$1,200,000.00
###
1st year
943,920.00
$300.00
$75.60
$99.00
$125.40
###
$1,200,000.00
###
ROI (5 years)
Sales
Price
Variable Cost
Retail gross margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Net Profit (5 years)
Total Investment (5 years)
ROI (5 years)
Sales
Price
Variable Cost
Retail gross margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Net Profit (5 years)
Total Investment (5 years)
ROI (5 years)
Sales
Price
Variable Cost
Retail gross margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Net Profit (5 years)
Total Investment (5 years)
ROI (5 years)
1st year
943,920.00
$365.00
$75.60
$120.45
$168.95
###
$1,200,000.00
###
1st year
2nd year
1,557,468.00 2,402,276.40
$75.00
$75.00
$25.20
$25.20
$25.00
$25.00
$24.80
$24.80
###
###
$1,200,000.00
###
###
###
1st year
1,557,468.00
$125.00
$25.20
$41.67
$58.13
###
$1,200,000.00
###
4-week-pack: $75
3rd year
3,214,047.60
$75.00
$25.20
$25.00
$24.80
$79,708,380.48
$1,200,000.00
$78,508,380.48
4-week-pack: $125
2nd year
3rd year
2,402,276.40
3,214,047.60
$125.00
$125.00
$25.20
$25.20
$41.67
$41.67
$58.13
$58.13
###
###
### $1,200,000.00
###
###
Sales
Price
Variable Cost
Retail gross margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Net Profit (5 years)
Total Investment (5 years)
ROI (5 years)
1st year
1,557,468.00
$150.00
$25.20
$50.00
$74.80
###
$1,200,000.00
###
4-week-pack: $150
2nd year
3rd year
2,402,276.40
3,214,047.60
$150.00
$150.00
$25.20
$25.20
$50.00
$50.00
$74.80
$74.80
###
###
### $1,200,000.00
###
###
5th year
2,831,760.00
$190.00
$75.60
$62.70
$51.70
###
$1,200,000.00
###
###
###
13.95%
5th year
2,831,760.00
$300.00
$75.60
$99.00
$125.40
###
$1,200,000.00
###
###
###
###
###
###
###
Months
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
Forecast 2: 4-we
First time
78,660.00
78,660.00
78,660.00
78,660.00
78,660.00
78,660.00
78,660.00
78,660.00
78,660.00
78,660.00
78,660.00
78,660.00
117,990.00
117,990.00
117,990.00
117,990.00
117,990.00
117,990.00
117,990.00
117,990.00
117,990.00
117,990.00
117,990.00
117,990.00
157,320.00
157,320.00
157,320.00
157,320.00
157,320.00
157,320.00
157,320.00
157,320.00
157,320.00
157,320.00
157,320.00
157,320.00
196,650.00
196,650.00
196,650.00
196,650.00
196,650.00
196,650.00
178.41%
5th year
2,831,760.00
$365.00
$75.60
$120.45
$168.95
###
$1,200,000.00
###
###
###
275.59%
k-pack: $75
4th year
4,025,818.80
$75.00
$25.20
$25.00
$24.80
###
###
###
5th year
4,837,590.00
$75.00
$25.20
$25.00
$24.80
###
$1,200,000.00
###
###
###
-7.39%
-pack: $125
4th year
4,025,818.80
$125.00
$25.20
$41.67
$58.13
###
###
###
5th year
4,837,590.00
$125.00
$25.20
$41.67
$58.13
###
$1,200,000.00
###
###
###
118.97%
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
196,650.00
196,650.00
196,650.00
196,650.00
196,650.00
196,650.00
235,980.00
235,980.00
235,980.00
235,980.00
235,980.00
235,980.00
235,980.00
235,980.00
235,980.00
235,980.00
235,980.00
235,980.00
-pack: $150
4th year
4,025,818.80
$150.00
$25.20
$50.00
$74.80
###
###
###
5th year
4,837,590.00
$150.00
$25.20
$50.00
$74.80
###
$1,200,000.00
###
###
###
182.17%
Forecast 2: 4-week-pack
Repurchase Complete
47,196.00
47,196.00
47,196.00
47,196.00
47,196.00
47,196.00
47,196.00
47,196.00
47,196.00
47,196.00
47,196.00
47,196.00
70,794.00
70,794.00
70,794.00
70,794.00
70,794.00
70,794.00
70,794.00
70,794.00
70,794.00
70,794.00
70,794.00
70,794.00
94,392.00
94,392.00
94,392.00
94,392.00
94,392.00
94,392.00
94,392.00
94,392.00
94,392.00
94,392.00
94,392.00
94,392.00
117,990.00
117,990.00
117,990.00
117,990.00
117,990.00
9,439.20
9,439.20
9,439.20
9,439.20
9,439.20
9,439.20
9,439.20
9,439.20
9,439.20
9,439.20
9,439.20
9,439.20
14,158.80
14,158.80
14,158.80
14,158.80
14,158.80
14,158.80
14,158.80
14,158.80
14,158.80
14,158.80
14,158.80
14,158.80
18,878.40
18,878.40
18,878.40
18,878.40
18,878.40
18,878.40
18,878.40
18,878.40
18,878.40
18,878.40
18,878.40
18,878.40
23,598.00
23,598.00
23,598.00
23,598.00
Total
78,660.00
125,856.00
135,295.20
135,295.20
135,295.20
135,295.20
135,295.20
135,295.20
135,295.20
135,295.20
135,295.20
135,295.20
174,625.20
198,223.20
202,942.80
202,942.80
202,942.80
202,942.80
202,942.80
202,942.80
202,942.80
202,942.80
202,942.80
202,942.80
242,272.80
265,870.80
270,590.40
270,590.40
270,590.40
270,590.40
270,590.40
270,590.40
270,590.40
270,590.40
270,590.40
270,590.40
309,920.40
333,518.40
338,238.00
338,238.00
338,238.00
338,238.00
117,990.00
117,990.00
117,990.00
117,990.00
117,990.00
117,990.00
117,990.00
141,588.00
141,588.00
141,588.00
141,588.00
141,588.00
141,588.00
141,588.00
141,588.00
141,588.00
141,588.00
141,588.00
23,598.00
23,598.00
23,598.00
23,598.00
23,598.00
23,598.00
23,598.00
23,598.00
28,317.60
28,317.60
28,317.60
28,317.60
28,317.60
28,317.60
28,317.60
28,317.60
28,317.60
28,317.60
338,238.00
338,238.00
338,238.00
338,238.00
338,238.00
338,238.00
377,568.00
401,166.00
405,885.60
405,885.60
405,885.60
405,885.60
405,885.60
405,885.60
405,885.60
405,885.60
405,885.60
405,885.60
US Population 2008
Ideal target consumer
Captured market (1st year)
###
4,300,000.00 (CDC, 2008)
30% 1,290,000.00
Forecast 3
Based on Printup Forecast
Market Size 12-week pack 4-week pack
1st year
30% 1,290,000.00
2,128,500.00
2nd year
35% 1,505,000.00
2,573,550.00
3rd year
40% 1,720,000.00
2,943,350.00
4th year
45% 1,935,000.00
3,313,150.00
5th year
50% 2,150,000.00
3,682,950.00
Total Sold Product
### 14,641,500.00
PRICING 1
Sales
Price
Variable Cost
Retail gross margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Investment
ROI at the end of year 5
Sales
Price
Variable Cost
Retail gross margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Investment
ROI at the end of year 5
1st year
1,290,000.00
$190.00
$75.60
$63.33
$51.07
###
$1,200,000.00
###
###
1720000
$190.00
$190.00
$75.60
$75.60
$63.33
$63.33
$51.07
$51.07
### $87,834,666.67
### $1,200,000.00
### $86,634,666.67
###
###
Sales
Price
Variable Cost
Retail gross margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Investment
ROI at the end of year 5
Sales
Price
Variable Cost
Retail gross margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Investment
ROI at the end of year 5
Sales
Price
Variable Cost
Retail gross margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Investment
ROI at the end of year 5
Sales
Price
Variable Cost
Retail gross margin
Contribution Margin
Total Contribution Margin
Annual Fixed Cost
Net Profit
Total Investment
ROI at the end of year 5
$25.20
$50.00
$74.80
###
$1,200,000.00
###
0
$25.20
$50.00
$74.80
###
###
###
0
$25.20
$50.00
$74.80
###
$1,200,000.00
###
0
Annual fixed co
Marketing bud
R&D
Investment
###
###
###
###
Months
1
2
3
4
ROI = (Net profit - Total Investment) / Total
5
6
7
8
9
10
11
12
13
14
15
16
17
ck : Price $190
18
4th year
5th year
19
20
1935000
2150000
$190.00
$190.00
21
$75.60
$75.60
22
$63.33
$63.33
23
$51.07
$51.07
24
###
###
25
###
###
26
###
###
27
###
###
28
2.41%
29
30
ck : Price $300
31
4th year
5th year
32
33
1,935,000.00 2,150,000.00
$300.00
$300.00
34
$75.60
$75.60
35
$100.00
$100.00
36
$124.40
$124.40
37
###
###
38
###
###
39
###
###
40
###
41
0
151.50%
42
Forecast 3: 4-week
First time
107,500.00
107,500.00
107,500.00
107,500.00
107,500.00
107,500.00
107,500.00
107,500.00
107,500.00
107,500.00
107,500.00
107,500.00
125,416.67
125,416.67
125,416.67
125,416.67
125,416.67
125,416.67
125,416.67
125,416.67
125,416.67
125,416.67
125,416.67
125,416.67
143,333.33
143,333.33
143,333.33
143,333.33
143,333.33
143,333.33
143,333.33
143,333.33
143,333.33
143,333.33
143,333.33
143,333.33
161,250.00
161,250.00
161,250.00
161,250.00
161,250.00
161,250.00
ck : Price $365
4th year
5th year
1,935,000.00 2,150,000.00
$365.00
$365.00
$75.60
$75.60
$121.67
$121.67
$167.73
$167.73
###
###
###
###
###
###
###
###
239.60%
ck : Price $75
4th year
5th year
3,313,150.00 3,682,950.00
$75.00
$75.00
$25.20
$25.20
$25.00
$25.00
$24.80
$24.80
###
###
###
###
###
###
###
###
-15.58%
k : Price $125
4th year
5th year
3,313,150.00 3,682,950.00
$125.00
$125.00
$25.20
$25.20
$41.67
$41.67
$58.13
$58.13
###
###
###
###
###
###
0
###
99.80%
k : Price $150
4th year
5th year
3,313,150.00 3,682,950.00
$150.00
$150.00
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
161,250.00
161,250.00
161,250.00
161,250.00
161,250.00
161,250.00
179,166.67
179,166.67
179,166.67
179,166.67
179,166.67
179,166.67
179,166.67
179,166.67
179,166.67
179,166.67
179,166.67
179,166.67
$25.20
$50.00
$74.80
###
###
###
0
$25.20
$50.00
$74.80
###
###
###
###
157.49%
Forecast 3: 4-week-pack
Repurchase Complete
64,500.00
64,500.00
64,500.00
64,500.00
64,500.00
64,500.00
64,500.00
64,500.00
64,500.00
64,500.00
64,500.00
64,500.00
75,250.00
75,250.00
75,250.00
75,250.00
75,250.00
75,250.00
75,250.00
75,250.00
75,250.00
75,250.00
75,250.00
75,250.00
86,000.00
86,000.00
86,000.00
86,000.00
86,000.00
86,000.00
86,000.00
86,000.00
86,000.00
86,000.00
86,000.00
86,000.00
96,750.00
96,750.00
96,750.00
96,750.00
96,750.00
12,900.00
12,900.00
12,900.00
12,900.00
12,900.00
12,900.00
12,900.00
12,900.00
12,900.00
12,900.00
12,900.00
12,900.00
15,050.00
15,050.00
15,050.00
15,050.00
15,050.00
15,050.00
15,050.00
15,050.00
15,050.00
15,050.00
15,050.00
15,050.00
17,200.00
17,200.00
17,200.00
17,200.00
17,200.00
17,200.00
17,200.00
17,200.00
17,200.00
17,200.00
17,200.00
17,200.00
19,350.00
19,350.00
19,350.00
19,350.00
Total
107,500.00
172,000.00
184,900.00
184,900.00
184,900.00
184,900.00
184,900.00
184,900.00
184,900.00
184,900.00
184,900.00
184,900.00
202,816.67
213,566.67
215,716.67
215,716.67
215,716.67
215,716.67
215,716.67
215,716.67
215,716.67
215,716.67
215,716.67
215,716.67
233,633.33
244,383.33
246,533.33
246,533.33
246,533.33
246,533.33
246,533.33
246,533.33
246,533.33
246,533.33
246,533.33
246,533.33
264,450.00
275,200.00
277,350.00
277,350.00
277,350.00
277,350.00
96,750.00
96,750.00
96,750.00
96,750.00
96,750.00
96,750.00
96,750.00
107,500.00
107,500.00
107,500.00
107,500.00
107,500.00
107,500.00
107,500.00
107,500.00
107,500.00
107,500.00
107,500.00
19,350.00
19,350.00
19,350.00
19,350.00
19,350.00
19,350.00
19,350.00
19,350.00
21,500.00
21,500.00
21,500.00
21,500.00
21,500.00
21,500.00
21,500.00
21,500.00
21,500.00
21,500.00
277,350.00
277,350.00
277,350.00
277,350.00
277,350.00
277,350.00
295,266.67
306,016.67
308,166.67
308,166.67
308,166.67
308,166.67
308,166.67
308,166.67
308,166.67
308,166.67
308,166.67
308,166.67