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Contents
1.0 Case Summary.............................................................2
2.1 Case Study Factors......................................................4
3.0 Case Context...............................................................6
4.0 The public relations problem........................................8
5.0 The public relations action and approach......................9
6.0 Outline of decision-making criteria.............................10
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2.0
Fact
Date
21 May 2015
22 May 2015
1 June 2015
2 June 2015
3 June 2015
4 June 2015
5 June 2015
6 June 2015
7 June 2015
1 July 2015
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24 July 2015
Media bias
During the crisis, nestle India used digital platform (included
Facebook, twitter account and official website) reassured their
customer that the products are safe and update the process of
investigate. Moreover, nestle India opened a section of the FAQ page
on their website to assist customer understanding the situation
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(Verma, 2015). However, the responds periods are slow and have
extended gap between 22 May 2015 to 1 June, 2015.
Organisation culture
Nestle is a global organisation that one of the largest and the best
brand of food manufacturer. Good food is a primary source of good
health is attached in their logo, their mission to their product and
the guidance that drive to their organisation activity (Bindaasgrl,
2014). By making better food impact them into people better life,
Nestle pays highly attention to their food safety and believes in
themselves can bring customers foods that are safe and high
quality. Hence, the committee to achieve zero accidents as safety is
a foundation of the company value (Nestl, 2016). To create value
for the products that can be sustained over a long time for their
stakeholder, such as consumers, business partner, employees.
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Legal issue
After the test of Maggi noodle contained higher level than permitted
lead and MSG, the government have ordered the company took the
recall action on May 21, 2015. In July 1, 2015, the Bombay High
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6.0 References
ABC Net. (2015). Retrieved from Nestle noodles 'unsafe' and violate food
safety laws, says India regulator; Maggi products withdrawn:
http://www.abc.net.au/news/2015-06-05/maggi-noodles-withdrawnin-india-amid-lead-safety-concerns/6525520
Andrade. (2015). India hits Nestle with $99 million lawsuit after noodle
scare. Retrieved from Reuters : http://www.reuters.com/article/usnestle-india-lawsuit-idUSKCN0QH0UO20150812
BBC news. (2015 ). Retrieved from Maggi noodles withdrawal leads to
anger in India: http://www.bbc.com/news/world-asia-india-33018101
Bhushan, R., & Bailay, R. (2015). Maggi row: Sale of instant noodles from
other brands falls as much as 80% across India . Retrieved from The
Economic Times:
http://economictimes.indiatimes.com/industry/consproducts/food/maggi-row-sale-of-instant-noodles-from-other-brandsfalls-as-much-as-80-across-india/articleshow/47578935.cms
Bindaasgrl. (2014). Scribd. Retrieved from Organizational Culture:
https://www.scribd.com/doc/57021171/Organizational-Culture
Chhabara, R. (2015). Ethical Corporation. Retrieved from Asia column:
Lessons from Nestls crisis in India.
Coombs, W. T. (1998). An analytic framework for crisis situations: Better
responses from a better understanding of the. Journal of Public
Relations Research, 177-190.
Coombs, W. T. (2014). Crisis Management and Communications (Updated
September 2014). Retrieved from The Science Beneath the Art of
Public Relations: http://www.instituteforpr.org/crisis-managementcommunications/
Digital marketing industry case study library. (2015). Retrieved from Crisis
management case study: Nestls Maggi noodles banned in India:
http://www.digitaltrainingacademy.com/casestudies/2015/07/crisis_
management_case_study_nestles_maggi_noodles_banned_in_india_
1.php
Fry, E. (2015). Nestls Half-Billion-Dollar Noodle Debacle in India.
Retrieved from Fortune: http://fortune.com/nestle-maggi-noodlecrisis/
Kannan, S. (2015). BBC news. Retrieved from Maggi noodles go back on
sale in India after recall: http://www.bbc.com/news/business34759615
Lakshmi, R. (2015). Maggi, Indias favorite instant noodles, is facing a ban.
The middle class is calling it betrayal. Retrieved from The
Washington Post:
https://www.washingtonpost.com/news/worldviews/wp/2015/06/03/
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Marks
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16.5-15
14.5-13
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20 marks
Analysis of the
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20 marks
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