Beruflich Dokumente
Kultur Dokumente
Other
Customers
Servicescape
Customer
Invisible
Organizations
and Systems
Contact
Personnel/
Service
Providers
1.
Servicescape
It refers to the use of physical evidence to design
service environments. Due to the intangibility of
services, customers often have trouble evaluating the
quality of service objectively. As a result, consumers rely
on the physical evidence that surrounds the service to
2.
F u n d a m e n t a l s
o f
S e r v i c e
M a r k et i n g
M o d e l s
3.
i n
S e r v i c e
M a r k et i n g
4.
F u n d a m e n t a l s
o f
S e r v i c e
M a r k et i n g