INTRODUCTION

Globalization is a very common theme of discussion and

analysis these days. It has become a major concern of thinker on
development and those connected with development policies in
government. It should indeed be the concern of the people in
general, particularly in the developing countries, as it has the
potential of having a deep impact on their lives.
One hears the loud voices of the proponents of globalization
who proclaim that it has infinite potential for the development
and welfare of mankind. They say that it is an inevitable and
irreversible process in any case and thus one should endevour to
make the best of it.

On the other hand, the opponents, who are equally loud and
persistent if not more, assert that globalization is a veritable evil,
out to drive the poor countries back to their colonial days and
the poor of these countries to abject poverty. Powerful
arguments are placed by both sides in support of their respective
claims.
As it will be explained later globalization has particularly
adverse impact on the poorer and weaker sections of society.
And on small business enterprises . Hence a proper awareness of
its nature . Globalization broadly means fully free economic
operations across the border of countries without any impliments
by the governments of country.

CONCEPTUAL FRAMEWORK
The domestic market, also known as the internal
market or home market, is where goods and services are
bought and sold within the borders of a country. It is a much
smaller market than the international, external, foreign or global
markets.
There is considerably less competition in the UKs domestic
market, for example, than in the European or global markets.
In a domestic market, all the companies face a similar set of
economic, social, competitive, market and technological
challenges.

Indian consumer segment is broadly segregated into urban and

rural markets, and is attracting marketers from across the world.
The sector comprises of a huge middle class, relatively large
affluent class and a small economically disadvantaged class,
with spending anticipated to more than double by 2025.
India remained the leader among all nations in the global
consumer confidence index with a score of 134 points for the
quarter ending March 2016, followed by the Philippines (119)
and Indonesia (117). Consumer confidence in India has
remained high for ten consecutive quarters. Further, in the
discretionary spending and savings category, nearly three out of
every five respondents from India indicated the next 12 months

as being good to buy, thus ensuring once again that India leads
the global top 10 countries for this parameter during the quarter.
Global corporations view India as one of the key markets from
where future growth is likely to emerge.

The growth in Indias consumer market would be primarily

driven by a favourable population composition and increasing
disposable incomes. A recent study by the McKinsey Global
Institute (MGI) suggests that if India continues to grow at the
current pace, average household incomes will triple over the
next two decades, making the country the worlds fifth-largest
consumer economy by 2025, up from the current 12th position.
Indias robust economic growth and rising household incomes
are expected to increase consumer spending to US$ 3.6 trillion
by 2020. The maximum consumer spending is likely to occur in
food, housing, consumer durables, and transport and
communication sectors. The report further stated that India's
share of global consumption would expand more than twice to
5.8 per cent by 2020.

OBJECTIVES

 To enhance free trade at global level and

attempt to bring all the countries together for
the purpose of trading.
To increase globalization by integrating the
economies of different countries.
To achieve world peace by building trade
relations among different nations.
To promote social
among the nations.

and

cultural

exchange

To assist developing countries in their

economic and industrial growth by inviting
them to the international market thus
eliminating the gap between the developed
and the developing countries.
To assure
sustainable
resources globally.

management

of

To propel export and import of goods globally

and
distribute
the
profit
among
all
participating countries.
To maintain free and fair trade.