Basan, Luzviminda B.

Llaneta, Lyndzel A.
Luste, Jela May S.
Tangtang, Jefferson M.
Tino, Danessa Joy G.
Valdez, Ma. Mhelgerine R.
BSBM 4-1

EXPORT PACKAGING
Refers to the materials and processes
designed to guarantee the integrity of
both a product and its brand. The
preparation of goods for international
shipping. The degree of export
packing required greatly depends on
the kind of product, the mode of
transportation, and the facilities at
the shipment and destination port or
airport.
International Marketing
1. Nature of the product - the more
fragile the product is, the more
protective the packing and packing
should be.
2. Mode of transportation - since sea
transport would have al longer haul
than air shipment, the packing should
be more secured
3. Climatic
conditions
during
journey Good if the weather is
always fine around the world. As it
is, some sea voyages, even plane
voyages, are dangerous not only for
humans but also in cargoes.
4. Pilferage Susceptibility make sure
that the products are not easily stolen
from, say master cartons where the

products are stored during journey.

In majority of cases, watches and
other high-value consumer products
are most prone to pilferage
5.
Customers Requirements It
cannot be helped that some buyers
would like to have their own packing
specifications. If you have agreed
prior to the shipment that you will
provide for what is required, then,
you have to abide by that agreement.
6. Cost of Packing Materials as
against total export cost
Sometimes you would like to have
all the best packing for your product
cost more than the actual price of the
product.
There are several types of export
packing:
1.
2.
3.
4.
5.

Fibreboard box or carton

Wooden packing crates
Wooden crates
Wirebound boxes
Pallets

Export Marking
Marking allows you to identify
practically anything. The export
shipping mark is the principal
identification for the international
movement of goods.
1. There are three important types
of data which should be given
proper marking in export;
1. Essential Data
o Name and address
of exporter

o Name and address

of customer
o Case/
Crate/
Package number
2. Other Data
o Weight of the
package
o Order number
o Port of shipment
o Destination
o Origin of goods
3. Handling Instructions
o To
avoid
breakages
o Language of the
buyer
International Marking Systems for Pallets
and Packages
Boxes, wooden cases and crates are
often
marked
with
handling
instruction and language of the
country origin. Graphical symbols
offer the only possibility of
conveying the consignees intention
and their adoption will undoubtedly
reduce loss and damage caused by
incorrect handling.
The following symbols apply to
packages of all kinds, but do not
include instruction or other marks
specific to the handling of dangerous
merchandise. They should be
stenciled in black directly on the
surface. The use of red or orange
should be avoided since these colors
are used in labeling of dangerous
goods.

Marking Symbols

o
\

Export Labeling
Labeling is the most obvious
information on the product. These
are the rules in export labelling:
1. Labels should make clear the
quantity and quality of the goods.
The information may include the
following:
Name and Address of
exporter
Weight or Volume of contents
Ingredients (for foodstuff,
beverages, liquor etc.)
Material Content
Specific instructions
2. Information must be given in the
language and measurement system of
the importing country.
3. The importing countries own
regulations concerning the marking
and labelling, especially of
dangerous substances such as
explosives, must be checked and
observed.